{"id":85662,"date":"2025-12-18T14:38:03","date_gmt":"2025-12-18T13:38:03","guid":{"rendered":"https:\/\/invoicefly.com\/?p=85662"},"modified":"2026-02-13T11:10:03","modified_gmt":"2026-02-13T10:10:03","slug":"coste-variable","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/variable-cost\/","title":{"rendered":"Costo Variable: Definici\u00f3n, F\u00f3rmula y C\u00f3mo Calcularlo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"85662\" class=\"elementor elementor-85662\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee5075e e-flex e-con-boxed e-con e-parent\" data-id=\"6ee5075e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-739e3826 elementor-widget elementor-widget-text-editor\" data-id=\"739e3826\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Variable costs are one of the most important, and often the most misunderstood, parts of running a business. These expenses change based on how much you produce or sell, which makes them critical for pricing, budgeting, and profitability decisions.<\/p>\n\n\n\n<p>If you understand your variable costs, you can quickly answer questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How much does each job or product actually cost me?<\/li>\n\n\n\n<li>What happens to profit if sales increase or slow down?<\/li>\n\n\n\n<li>Where can I reduce costs without hurting operations?<\/li>\n<\/ul>\n\n\n\n<p>This guide will cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What a variable cost is, explained in plain English<\/li>\n\n\n\n<li>How variable costs work in real businesses<\/li>\n\n\n\n<li>How to calculate total variable cost and cost per unit<\/li>\n\n\n\n<li>Common variable cost examples across industries<\/li>\n\n\n\n<li>Why variable costs matter for pricing and profit planning<\/li>\n\n\n\n<li>Frequently asked questions about variable vs. fixed costs<\/li>\n<\/ul>\n\n\n\n<p><strong>Before we get into the details: <\/strong>accurate cost tracking starts with clean records. Using a simple invoicing system helps you tie revenue to jobs, products, and time periods. Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\"> free invoice generator<\/a> makes it easy to send professional invoices and keep your financial data organized for accounting and analysis.<\/p>\n\n\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-variable-cost\"><strong>What Is a Variable Cost?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-cost-analysis-smartphone-laptop.jpg\" alt=\"Business owner reviewing costs on smartphone and laptop at desk\" class=\"wp-image-85663\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-cost-analysis-smartphone-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-cost-analysis-smartphone-laptop-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-cost-analysis-smartphone-laptop-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-cost-analysis-smartphone-laptop-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A variable cost is a business expense that changes in proportion to activity. When production or sales increase, variable costs increase. When activity slows down, they decrease.<\/p>\n\n\n\n<p>These costs are directly tied to doing the work or making the sale. If the work doesn\u2019t happen, the cost usually doesn\u2019t either.<\/p>\n\n\n\n<p>Common variable costs include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raw materials used to make products<\/li>\n\n\n\n<li>Hourly wages for production or service staff<\/li>\n\n\n\n<li>Sales commissions<\/li>\n\n\n\n<li>Shipping and packaging costs per order<\/li>\n\n\n\n<li>Payment processing fees based on sales volume<\/li>\n<\/ul>\n\n\n\n<p>Variable costs differ from fixed costs, which stay the same regardless of output in the short term. Rent, base insurance premiums, and many salaried roles are typical fixed costs.<\/p>\n\n\n\n<p>Understanding this difference is essential for reading your<a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\"> income statement<\/a> and knowing how revenue turns into profit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-variable-costs-work-in-practice\"><strong>How Variable Costs Work in Practice<\/strong><\/h2>\n\n\n\n<p>Variable costs move with activity, but they don\u2019t always change perfectly dollar-for-dollar. Some scale smoothly, while others change in steps.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A bakery uses more flour and packaging as it sells more bread.<\/li>\n\n\n\n<li>A contractor pays more in hourly labor as projects increase.<\/li>\n\n\n\n<li>An online store pays higher credit card fees as sales volume rises.<\/li>\n<\/ul>\n\n\n\n<p>In each case, the expense exists because the sale or job exists. That relationship is what makes the cost variable. This also explains why variable costs are often easier to reduce quickly than fixed costs. When demand drops, variable expenses usually fall with it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-variable-cost\"><strong>How to Calculate Variable Cost<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/warehouse-workers-manufacturing-operations.jpg\" alt=\"Warehouse workers handling inventory and materials together\" class=\"wp-image-85664\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/warehouse-workers-manufacturing-operations.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/warehouse-workers-manufacturing-operations-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/warehouse-workers-manufacturing-operations-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/warehouse-workers-manufacturing-operations-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>There are two practical ways to calculate variable cost. Both are valid\u2014the right one depends on how your records are set up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-method-1-add-up-variable-expenses-for-a-period\"><strong>Method 1: Add Up Variable Expenses for a Period<\/strong><\/h3>\n\n\n\n<p>This approach looks at a specific time frame, such as a month or quarter.<\/p>\n\n\n\n<p>Steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Choose a time period.<\/li>\n\n\n\n<li>List all expenses that change with sales or production.<\/li>\n\n\n\n<li>Exclude fixed costs like rent, base software fees, and salaried admin pay.<\/li>\n\n\n\n<li>Add the remaining <a href=\"https:\/\/www.irs.gov\/publications\/p463\" target=\"_blank\" rel=\"noreferrer noopener\">expenses<\/a> together.<\/li>\n<\/ol>\n\n\n\n<p>The total is your <strong>total variable cost<\/strong> for that period.<\/p>\n\n\n\n<p>This method works well when reviewing historical performance or preparing financial statements using<a href=\"https:\/\/invoicefly.com\/academy\/cost-accounting\/\"> cost accounting<\/a> principles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-method-2-calculate-variable-cost-per-unit\"><strong>Method 2: Calculate Variable Cost Per Unit<\/strong><\/h3>\n\n\n\n<p>This method focuses on the cost of one product or service unit.<\/p>\n\n\n\n<p>You:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify all variable costs tied to a single unit.<\/li>\n\n\n\n<li>Add them together to find the cost per unit.<\/li>\n\n\n\n<li>Multiply by the number of units sold or produced.<\/li>\n<\/ol>\n\n\n\n<p>This approach is especially useful for pricing, quoting jobs, and forecasting profit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-variable-cost-formula\"><strong>Variable Cost Formula<\/strong><\/h2>\n\n\n\n<p>The most common variable cost formula is:<\/p>\n\n\n\n<p><strong>Total Variable Cost = Variable Cost per Unit \u00d7 Number of Units<\/strong><\/p>\n\n\n\n<p>This formula is widely used in accounting, economics, and business planning because it clearly shows how costs scale with output.<\/p>\n\n\n\n<p>If you already know total cost and fixed cost for a period, you can also use:<\/p>\n\n\n\n<p><strong>Total Variable Cost = Total Cost \u2212 Total Fixed Cost<\/strong><\/p>\n\n\n\n<p>Both formulas lead to the same result when the underlying data is accurate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-variable-cost-per-unit-formula\"><strong>Variable Cost Per Unit Formula<\/strong><\/h2>\n\n\n\n<p>To calculate the cost of producing or delivering one unit:<\/p>\n\n\n\n<p><strong>Variable Cost per Unit = Total Variable Costs \u00f7 Number of Units<\/strong><\/p>\n\n\n\n<p>This number is critical for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting prices<\/li>\n\n\n\n<li>Estimating margins<\/li>\n\n\n\n<li>Comparing products or services<\/li>\n\n\n\n<li>Deciding whether additional sales are profitable<\/li>\n<\/ul>\n\n\n\n<p>If your selling price is lower than your variable cost per unit, each sale increases losses, even if revenue is rising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-types-of-variable-costs\"><strong>Common Types of Variable Costs<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-financial-charts-tablet.jpg\" alt=\"Tablet displaying financial charts and cost reports on desk\" class=\"wp-image-85665\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-financial-charts-tablet.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-financial-charts-tablet-300x169.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-financial-charts-tablet-768x432.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-financial-charts-tablet-710x400.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Variable costs appear across nearly every industry, though the specific expenses vary.<\/p>\n\n\n\n<p>Typical categories include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/invoicefly.com\/glossary\/material-costs\/\"><strong>Materials<\/strong><\/a><strong>:<\/strong> Inputs consumed during production.<\/li>\n\n\n\n<li><strong>Direct labor:<\/strong> Hourly or job-based wages tied to output.<\/li>\n\n\n\n<li><strong>Commissions:<\/strong> Payments based on sales revenue or volume.<\/li>\n\n\n\n<li><strong>Shipping and fulfillment:<\/strong> Per-order delivery and packaging costs.<\/li>\n\n\n\n<li><strong>Transaction fees:<\/strong> Credit card or platform fees that scale with sales.<\/li>\n\n\n\n<li><strong>Production utilities:<\/strong> Electricity, gas, or water used directly in manufacturing.<\/li>\n<\/ul>\n\n\n\n<p>Some costs are mixed rather than purely variable. A utility bill may include a flat service charge plus usage. In those cases, only the usage portion behaves like a variable cost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-variable-cost-examples\"><strong>Variable Cost Examples<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-1-manufacturing-business\"><strong>Example 1: Manufacturing business<\/strong><\/h3>\n\n\n\n<p>A company produces custom notebooks.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Paper and materials per unit: $6<\/li>\n\n\n\n<li>Packaging per unit: $2<\/li>\n\n\n\n<li>Units produced: 1,000<\/li>\n<\/ul>\n\n\n\n<p>Variable cost per unit = $8<br>Total variable cost = $8 \u00d7 1,000 = $8,000<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-2-service-based-business\"><strong>Example 2: Service-based business<\/strong><\/h3>\n\n\n\n<p>A landscaping company pays crews hourly.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Labor: $25\/hour<\/li>\n\n\n\n<li>Average job time: 3 hours<\/li>\n\n\n\n<li>Supplies per job: $10<\/li>\n<\/ul>\n\n\n\n<p>Variable cost per job = ($25 \u00d7 3) + $10 = $85<\/p>\n\n\n\n<p>This number helps the owner price jobs profitably and estimate margins before accepting new work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-3-sales-commissions\"><strong>Example 3: Sales commissions<\/strong><\/h3>\n\n\n\n<p>A salesperson earns a 6% commission.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monthly sales: $120,000<\/li>\n<\/ul>\n\n\n\n<p>Variable commission cost = $7,200<\/p>\n\n\n\n<p>As sales increase, this expense rises automatically, but so does revenue.<\/p>\n\n\n\n<p><em>Tracking examples like these alongside invoices makes cost control easier. Using Invoice Fly\u2019s<\/em><a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\"><em> <\/em><em>free invoice generator<\/em><\/a><em> ensures each sale is documented clearly and tied to real numbers.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-variable-costs-matter-for-business-decisions\"><strong>Why Variable Costs Matter for Business Decisions<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-owner-pricing-clothing-store.jpg\" alt=\"Small business owner pricing clothing items for resale\" class=\"wp-image-85666\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-owner-pricing-clothing-store.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-owner-pricing-clothing-store-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-owner-pricing-clothing-store-768x513.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-owner-pricing-clothing-store-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Understanding variable costs supports better decisions across your business.<\/p>\n\n\n\n<p>Key benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smarter pricing:<\/strong> Variable costs define the minimum price you can charge without losing money.<\/li>\n\n\n\n<li><strong>Profit planning:<\/strong> They help calculate contribution margin and break-even points.<\/li>\n\n\n\n<li><strong>Cost control:<\/strong> Variable expenses are often easier to adjust than fixed ones.<\/li>\n\n\n\n<li><strong>Forecasting:<\/strong> You can model how profit changes as sales rise or fall.<\/li>\n<\/ul>\n\n\n\n<p>For small businesses, variable cost analysis is often the difference between growing sustainably and growing into cash flow problems. Strong <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">bookkeeping practices<\/a> make this analysis far more reliable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-variable-costs-vs-fixed-costs\"><strong>Variable Costs vs. Fixed Costs<\/strong><\/h2>\n\n\n\n<p>The distinction between variable and fixed costs is foundational.<\/p>\n\n\n\n<p><strong>Fixed costs<\/strong> usually include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rent<\/li>\n\n\n\n<li>Insurance premiums<\/li>\n\n\n\n<li>Salaried administrative staff<\/li>\n\n\n\n<li>Base software subscriptions<\/li>\n<\/ul>\n\n\n\n<p><strong>Variable costs<\/strong> typically include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Materials<\/li>\n\n\n\n<li>Hourly labor<\/li>\n\n\n\n<li>Commissions<\/li>\n\n\n\n<li>Shipping and transaction fees<\/li>\n<\/ul>\n\n\n\n<p>Some <a href=\"https:\/\/www.irs.gov\/pub\/irs-drop\/rp-09-54.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">expenses<\/a> fall in between. When categorizing costs, focus on what actually changes when sales or production changes, and document your assumptions. This clarity also improves financial reporting across statements like the <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a>.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-take-control-of-your-variable-costs\"><strong>Ready to Take Control of Your Variable Costs?<\/strong><\/h2>\n\n\n\n<p>When you understand which expenses scale with your business, pricing becomes clearer and profit planning becomes more predictable.Pair solid cost analysis with clean invoicing by using Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\"> free invoice generator<\/a> to bill clients professionally and maintain organized records that support smarter financial decisions.<\/p>\n\n\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51ff3139 e-flex e-con-boxed e-con e-parent\" data-id=\"51ff3139\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-503e359e elementor-widget elementor-widget-heading\" data-id=\"503e359e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<span><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1aaf30ba e-flex e-con-boxed e-con e-parent\" data-id=\"1aaf30ba\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af9d13d elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"1af9d13d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e959aa8deca\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-1af9d13d\">\n                        <a href=\"#collapse-8065b3c69e959aa8deca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e959aa8deca\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e959aa8deca\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Are utilities a variable or fixed cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e959aa8deca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-1af9d13d\" data-parent=\"#accordion-69e959aa8deca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Utilities are usually a mixed cost. Most utility bills include a fixed base charge plus a usage-based portion. The base fee behaves like a fixed cost, while the usage portion can increase as production or business activity increases.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-1af9d13d\">\n                        <a href=\"#collapse-d5b379969e959aa8deca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969e959aa8deca\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969e959aa8deca\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Is a credit card bill a fixed or variable cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969e959aa8deca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-1af9d13d\" data-parent=\"#accordion-69e959aa8deca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A credit card bill is not a cost type by itself. The expenses charged to the card determine whether the costs are fixed or variable. For example, charging rent creates a fixed cost, while charging shipping or materials creates variable costs. Monthly card fees, if any, are fixed.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-1af9d13d\">\n                        <a href=\"#collapse-cd09c8369e959aa8deca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369e959aa8deca\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369e959aa8deca\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is internet a variable cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369e959aa8deca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-1af9d13d\" data-parent=\"#accordion-69e959aa8deca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Internet service is typically a fixed cost when billed at a flat monthly rate. If your plan includes usage-based charges or overage fees, that portion can behave like a variable cost, but this is less common for most small businesses.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-1af9d13d\">\n                        <a href=\"#collapse-460c24b69e959aa8deca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69e959aa8deca\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69e959aa8deca\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is a phone a fixed or variable cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69e959aa8deca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-1af9d13d\" data-parent=\"#accordion-69e959aa8deca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A standard business phone plan is generally a fixed cost because it does not change with output or sales volume. Per-minute charges, roaming fees, or usage-based add-ons can introduce a variable component.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-1af9d13d\">\n                        <a href=\"#collapse-10f451369e959aa8deca\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369e959aa8deca\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369e959aa8deca\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Is rent fixed or variable cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369e959aa8deca\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-1af9d13d\" data-parent=\"#accordion-69e959aa8deca\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Rent is almost always a fixed cost. It stays the same regardless of how much you produce or sell in the short term, making it one of the most predictable expenses in a business budget.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Are utilities a variable or fixed cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Utilities are usually a mixed cost. Most utility bills include a fixed base charge plus a usage-based portion. The base fee behaves like a fixed cost, while the usage portion can increase as production or business activity increases.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Is a credit card bill a fixed or variable cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A credit card bill is not a cost type by itself. The expenses charged to the card determine whether the costs are fixed or variable. For example, charging rent creates a fixed cost, while charging shipping or materials creates variable costs. Monthly card fees, if any, are fixed.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Is internet a variable cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Internet service is typically a fixed cost when billed at a flat monthly rate. If your plan includes usage-based charges or overage fees, that portion can behave like a variable cost, but this is less common for most small businesses.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Is a phone a fixed or variable cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A standard business phone plan is generally a fixed cost because it does not change with output or sales volume. Per-minute charges, roaming fees, or usage-based add-ons can introduce a variable component.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Is rent fixed or variable cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Rent is almost always a fixed cost. It stays the same regardless of how much you produce or sell in the short term, making it one of the most predictable expenses in a business budget.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Variable costs are one of the most important, and often the most misunderstood, parts of running a business. These expenses change based on how much you produce or sell, which makes them critical for pricing, budgeting, and profitability decisions. If you understand your variable costs, you can quickly answer questions like: This guide will cover: [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":85668,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-85662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Variable Cost: Formula, Examples &amp; How to Calculate It &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what variable cost is, how to calculate it, and why it matters. Includes formulas, examples, and tips for analyzing business costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/coste-variable\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Variable Cost: Definition, Formula, and How to Calculate It\" \/>\n<meta property=\"og:description\" content=\"Learn what variable cost is, how to calculate it, and why it matters. Includes formulas, examples, and tips for analyzing business costs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/coste-variable\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-18T13:38:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:10:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Variable Cost: Definition, Formula, and How to Calculate It\",\"datePublished\":\"2025-12-18T13:38:03+00:00\",\"dateModified\":\"2026-02-13T10:10:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/\"},\"wordCount\":1418,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp\",\"articleSection\":[\"Accounting\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/\",\"name\":\"Variable Cost: Formula, Examples & How to Calculate It &#8211; Invoice Fly\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp\",\"datePublished\":\"2025-12-18T13:38:03+00:00\",\"dateModified\":\"2026-02-13T10:10:03+00:00\",\"description\":\"Learn what variable cost is, how to calculate it, and why it matters. Includes formulas, examples, and tips for analyzing business costs.\",\"breadcrumb\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/invoicefly.com\/academy\/variable-cost\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/#primaryimage\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp\",\"width\":1552,\"height\":1034,\"caption\":\"variable cost explained definition and calculation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/invoicefly.com\/academy\/variable-cost\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Invoice Fly\",\"item\":\"https:\/\/invoicefly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Variable Cost: Definition, Formula, and How to Calculate It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/invoicefly.com\/#website\",\"url\":\"https:\/\/invoicefly.com\/\",\"name\":\"Invoice Fly\",\"description\":\"The Best Invoice App\",\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"alternateName\":\"Invoice Fly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/invoicefly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/invoicefly.com\/#organization\",\"name\":\"Invoice Fly\",\"alternateName\":\"Invoice Fly\",\"url\":\"https:\/\/invoicefly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"width\":524,\"height\":113,\"caption\":\"Invoice Fly\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/invoiceflyapp\/\",\"https:\/\/www.instagram.com\/invoiceflyapp\/\",\"https:\/\/www.tiktok.com\/@invoicefly\",\"https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg\"],\"description\":\"Invoice Fly helps you send estimates & invoices, collect credit card and online payments fast, build reports, track expenses, organize your clients and items and run your home service business with ease.\\u2028\",\"legalName\":\"Invoice Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\",\"name\":\"Ellie McKenna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"caption\":\"Ellie McKenna\"},\"description\":\"Ellie McKenna - Author Profile Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. Visit elliemckenna.com to explore her portfolio and services.\",\"sameAs\":[\"http:\/\/elliemckenna.com\",\"https:\/\/www.linkedin.com\/in\/ellie-mckenna\/\"],\"gender\":\"female\",\"award\":[\"Eamon Corcoran\",\"CEO\",\"B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint\"],\"knowsAbout\":[\"Invoicing\",\"SaaS\",\"Mobile Apps\",\"Accounting\",\"Home Service Industry. Content Writing: Long-form blog posts\",\"articles\",\"and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy\",\"email campaigns\",\"social media content\",\"and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content\",\"including explainer videos and branded series (e.g.\",\"Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic\",\"human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph.\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"Copywriter\",\"worksFor\":\"Copywriter & Content Strategist\",\"url\":\"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Coste Variable: F\u00f3rmula, ejemplos y c\u00f3mo calcularlo - Invoice Fly","description":"Aprenda qu\u00e9 es el coste variable, c\u00f3mo calcularlo y por qu\u00e9 es importante. Incluye f\u00f3rmulas, ejemplos y consejos para analizar los costes empresariales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/coste-variable\/","og_locale":"es_ES","og_type":"article","og_title":"Variable Cost: Definition, Formula, and How to Calculate It","og_description":"Learn what variable cost is, how to calculate it, and why it matters. Includes formulas, examples, and tips for analyzing business costs.","og_url":"https:\/\/invoicefly.com\/es\/academia\/coste-variable\/","og_site_name":"Invoice Fly","article_publisher":"https:\/\/www.facebook.com\/invoiceflyapp\/","article_published_time":"2025-12-18T13:38:03+00:00","article_modified_time":"2026-02-13T10:10:03+00:00","og_image":[{"width":1552,"height":1034,"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp","type":"image\/webp"}],"author":"Ellie McKenna","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ellie McKenna","Tiempo de lectura":"8 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/#article","isPartOf":{"@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/"},"author":{"name":"Ellie McKenna","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67"},"headline":"Variable Cost: Definition, Formula, and How to Calculate It","datePublished":"2025-12-18T13:38:03+00:00","dateModified":"2026-02-13T10:10:03+00:00","mainEntityOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/"},"wordCount":1418,"publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp","articleSection":["Accounting","Manage your business"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/","url":"https:\/\/invoicefly.com\/academy\/variable-cost\/","name":"Coste Variable: F\u00f3rmula, ejemplos y c\u00f3mo calcularlo - Invoice Fly","isPartOf":{"@id":"https:\/\/invoicefly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/#primaryimage"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp","datePublished":"2025-12-18T13:38:03+00:00","dateModified":"2026-02-13T10:10:03+00:00","description":"Aprenda qu\u00e9 es el coste variable, c\u00f3mo calcularlo y por qu\u00e9 es importante. Incluye f\u00f3rmulas, ejemplos y consejos para analizar los costes empresariales.","breadcrumb":{"@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/invoicefly.com\/academy\/variable-cost\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/#primaryimage","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/variable-cost-explained-definition-and-calculation.webp","width":1552,"height":1034,"caption":"variable cost explained definition and calculation"},{"@type":"BreadcrumbList","@id":"https:\/\/invoicefly.com\/academy\/variable-cost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Invoice Fly","item":"https:\/\/invoicefly.com\/"},{"@type":"ListItem","position":2,"name":"Variable Cost: Definition, Formula, and How to Calculate It"}]},{"@type":"WebSite","@id":"https:\/\/invoicefly.com\/#website","url":"https:\/\/invoicefly.com\/","name":"Invoice Fly","description":"La Mejor App de Facturaci\u00f3n","publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"alternateName":"Invoice Fly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/invoicefly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/invoicefly.com\/#organization","name":"Invoice Fly","alternateName":"Invoice Fly","url":"https:\/\/invoicefly.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","width":524,"height":113,"caption":"Invoice Fly"},"image":{"@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invoiceflyapp\/","https:\/\/www.instagram.com\/invoiceflyapp\/","https:\/\/www.tiktok.com\/@invoicefly","https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg"],"description":"Invoice Fly te ayuda a enviar presupuestos y facturas, cobrar tarjetas de cr\u00e9dito y pagos en l\u00ednea r\u00e1pidamente, generar informes, rastrear gastos, organizar tus clientes y art\u00edculos y administrar tu negocio de servicios del hogar con facilidad.","legalName":"Invoice Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67","name":"Ellie McKenna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","caption":"Ellie McKenna"},"description":"Ellie McKenna - Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=85662"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85662\/revisions"}],"predecessor-version":[{"id":88792,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/85662\/revisions\/88792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/85668"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=85662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=85662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=85662"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=85662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}