{"id":86166,"date":"2025-12-28T23:07:51","date_gmt":"2025-12-28T22:07:51","guid":{"rendered":"https:\/\/invoicefly.com\/?p=86166"},"modified":"2026-02-13T11:42:43","modified_gmt":"2026-02-13T10:42:43","slug":"que-es-la-cuota-tributaria","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-is-tax-liability\/","title":{"rendered":"\u00bfQu\u00e9 es la deuda tributaria? Definici\u00f3n, c\u00e1lculo y ejemplos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86166\" class=\"elementor elementor-86166\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39b1cbf9 e-flex e-con-boxed e-con e-parent\" data-id=\"39b1cbf9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9f4090 elementor-widget elementor-widget-text-editor\" data-id=\"6a9f4090\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Tax liability is the total amount of tax an individual or business is legally required to pay to federal, state, or local governments. It can come from earning income, selling an asset at a profit, owning property, or selling taxable goods and services. Knowing your tax liability ahead of time makes it easier to plan cash flow, avoid surprises when you file, and take full advantage of deductions and credits you&#8217;re entitled to.<\/p>\n\n\n\n<p>In this guide, we&#8217;ll break down what tax liability is, explain the most common types of tax liability, walk through how deferred tax liability works in business accounting, and show you\u2014step by step\u2014how to calculate income tax liability using a clear example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-tax-records.jpg\" alt=\"Accountant reviewing tax liability\" class=\"wp-image-86168\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-tax-records.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-tax-records-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-tax-records-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accountant-reviewing-tax-records-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tax-liability-meaning\"><strong>Tax Liability Meaning<\/strong><\/h2>\n\n\n\n<p>What&#8217;s a tax liability? <a href=\"https:\/\/www.law.cornell.edu\/wex\/tax_liability\" target=\"_blank\" rel=\"noreferrer noopener\">Cornell Law&#8217;s Legal Information Institute<\/a> defines tax liability as the total amount of tax a taxpayer is legally obligated to pay to a government. It&#8217;s your tax debt based on taxable events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tax-liability-vs-tax-paid-vs-tax-owed-vs-refund\"><strong>Tax Liability vs. Tax Paid vs. Tax Owed vs. Refund<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>What It Means<\/strong><\/td><td><strong>Simple Way to Think About It<\/strong><\/td><\/tr><tr><td><strong>Tax liability<\/strong><\/td><td>The total amount of tax calculated for the year based on your income and other taxable events.<\/td><td>Your \u201cfinal score\u201d before comparing it to what you already paid.<\/td><\/tr><tr><td><strong>Tax paid<\/strong><\/td><td>The money already sent to the government through paycheck withholding or estimated tax payments.<\/td><td>What you\u2019ve prepaid throughout the year.<\/td><\/tr><tr><td><strong>Tax owed (amount due)<\/strong><\/td><td>The remaining balance you must pay when filing if your payments were less than your tax liability.<\/td><td>The shortfall you still need to cover.<\/td><\/tr><tr><td><strong>Tax refund<\/strong><\/td><td>The amount returned to you if your payments and credits exceed your tax liability.<\/td><td>Extra money you get back because you overpaid.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Quick rule of thumb:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If payments > tax liability \u2192 you get a refund<\/li>\n\n\n\n<li>If payments &lt; tax liability \u2192 you owe the difference<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip<\/strong>: Keeping organized records through <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">small business bookkeeping<\/a> practices helps you monitor where you stand at any point during the year.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-tax-liability\"><strong>Types of Tax Liability<\/strong><\/h2>\n\n\n\n<p>Tax liability isn&#8217;t just about income tax. Depending on your situation, you may have more than one type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-income-tax-liability\"><strong>Income Tax Liability<\/strong><\/h3>\n\n\n\n<p>Income tax liability is based on taxable income from wages, self-employment profit, interest, dividends, and other sources. It can apply to individuals and business owners, and it may include federal and state income taxes.<\/p>\n\n\n\n<p>If you&#8217;re a freelancer or contractor, you may also owe self-employment taxes (Social Security and Medicare). A guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-file-taxes-as-an-independent-contractor\/\">how to file taxes as an independent contractor<\/a> can help you understand what changes when you don&#8217;t have an employer withholding taxes for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sales-tax-liability\"><strong>Sales Tax Liability<\/strong><\/h3>\n\n\n\n<p>Sales tax liability applies to many businesses that sell taxable products (and in some areas, certain services). The business collects sales tax from customers, then owes that collected amount to the state or local tax agency. That collected amount is a liability until it&#8217;s paid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-capital-gains-tax-liability\"><strong>Capital Gains Tax Liability<\/strong><\/h3>\n\n\n\n<p>Capital gains tax liability happens when you sell an investment or property for more than you paid for it. The profit may be taxable depending on the type of <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-asset\/\">asset<\/a>, how long you held it, and your income level.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-checking-earnings.jpg\" alt=\"Business owner reviewing earnings and tax obligations\" class=\"wp-image-86169\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-checking-earnings.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-checking-earnings-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-checking-earnings-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-owner-checking-earnings-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-property-tax-liability\"><strong>Property Tax Liability<\/strong><\/h3>\n\n\n\n<p>Property tax liability usually relates to real estate (homes, land) and sometimes vehicles. It&#8217;s typically based on assessed value and local tax rates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-deferred-tax-liability\"><strong>Deferred Tax Liability<\/strong><\/h2>\n\n\n\n<p>Deferred tax liability is common in business accounting\u2014especially for corporations\u2014and appears on a company\u2019s financial statements. It represents taxes that are owed but won\u2019t be paid until a future period. It&#8217;s recorded on a balance sheet and often comes from timing differences like <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-depreciation\/\">depreciation<\/a> methods or installment sales.&nbsp;<\/p>\n\n\n\n<p><strong>Tip<\/strong>: Understanding the difference between <a href=\"https:\/\/invoicefly.com\/academy\/amortization-vs-depreciation\/\">amortization vs depreciation<\/a> can also help you see why these timing differences create deferred tax situations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-deferred-tax-liability-vs-deferred-tax-asset\"><strong>Deferred tax liability vs. deferred tax asset<\/strong><\/h3>\n\n\n\n<p>The table below highlights the key differences between deferred tax liabilities and deferred tax assets so you can quickly see how each one affects future taxes and financial statements.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>Deferred Tax Liability<\/strong><\/td><td><strong>Deferred Tax Asset<\/strong><\/td><\/tr><tr><td><strong>What it means<\/strong><\/td><td>Taxes that are owed but will be paid in a future period.<\/td><td>Taxes that have been overpaid or can reduce taxes in a future period.<\/td><\/tr><tr><td><strong>What it represents<\/strong><\/td><td>A future tax obligation.<\/td><td>A future tax benefit.<\/td><\/tr><tr><td><strong>Why it happens<\/strong><\/td><td>Timing differences where accounting income is higher than taxable income.<\/td><td>Timing differences where taxable income is higher than accounting income.<\/td><\/tr><tr><td><strong>Balance sheet treatment<\/strong><\/td><td>Recorded as a liability.<\/td><td>Recorded as an asset.<\/td><\/tr><tr><td><strong>Impact<\/strong><\/td><td>You\u2019ll likely pay more tax later.<\/td><td>You\u2019ll likely pay less tax later.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-tax-liability\"><strong>How to Calculate Tax Liability<\/strong><\/h2>\n\n\n\n<p>When most people ask &#8220;what&#8217;s my tax liability,&#8221; they mean federal income tax liability. Here&#8217;s the step-by-step approach that matches how taxes are generally calculated.<\/p>\n\n\n\n<p><strong>Step 1: Calculate gross income<\/strong><\/p>\n\n\n\n<p>Add up income from wages, self-employment profit, and other taxable sources. If you earn contractor income, keep accurate records and receipts all year\u2014those details affect your final numbers. Understanding common <a href=\"https:\/\/invoicefly.com\/academy\/tax-deductions-for-contractors\/\">tax deductions for contractors<\/a> can help you reduce taxable profit from the start.<\/p>\n\n\n\n<p><strong>Step 2: Determine adjusted gross income (AGI)<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/taxfoundation.org\/taxedu\/glossary\/adjusted-gross-income-agi\/\" target=\"_blank\" rel=\"noreferrer noopener\">AGI<\/a> is gross income minus certain &#8220;above-the-line&#8221; adjustments (like some retirement contributions, student loan interest, or <a href=\"https:\/\/apps.irs.gov\/app\/vita\/content\/17s\/37_05_005.jsp?level=advanced\" target=\"_blank\" rel=\"noreferrer noopener\">HSA contributions<\/a>). Your AGI is an important checkpoint because many deductions and credits use AGI (or a related number) for eligibility.<\/p>\n\n\n\n<p><strong>Step 3: Subtract deductions to get taxable income<\/strong><\/p>\n\n\n\n<p>Next, subtract either the standard deduction or itemized deductions. The result is taxable income (the number tax brackets are applied to). Business expenses like <a href=\"https:\/\/invoicefly.com\/academy\/overhead-meaning\/\">overhead<\/a> can reduce your taxable income when properly documented and categorized.<\/p>\n\n\n\n<p><strong>Step 4: Apply tax rates (tax brackets)<\/strong><\/p>\n\n\n\n<p>Then you calculate tax using tax brackets. The <a href=\"https:\/\/www.irs.gov\/filing\/federal-income-tax-rates-and-brackets\" target=\"_blank\" rel=\"noreferrer noopener\">IRS explains<\/a> that income is taxed in layers, and moving into a higher bracket does not mean your entire income is taxed at the higher rate\u2014only the portion in that bracket.<\/p>\n\n\n\n<p><strong>Step 5: Subtract credits<\/strong><\/p>\n\n\n\n<p>Tax credit amounts reduce your tax directly. The <a href=\"https:\/\/home.treasury.gov\/policy-issues\/tax-policy\" target=\"_blank\" rel=\"noreferrer noopener\">IRS describes<\/a> a tax credit as a dollar-for-dollar amount that reduces the income tax you owe. This is why credits matter so much: deductions reduce taxable income, but credits reduce the tax bill itself.<\/p>\n\n\n\n<p><strong>Step 6: Compare your liability to payments made<\/strong><\/p>\n\n\n\n<p>Finally, compare your tax liability to what you already paid through withholding or estimated payments. The difference determines whether you owe money or get a refund. Recording these <a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\">transactions<\/a> properly through <a href=\"https:\/\/invoicefly.com\/academy\/journal-entries\/\">journal entries<\/a> helps maintain accurate records for tax filing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"645\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-tax-planning.jpg\" alt=\"Finance team discussing tax liability\" class=\"wp-image-86170\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-tax-planning.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-tax-planning-300x194.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-tax-planning-768x495.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/team-discussing-tax-planning-710x458.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hypothetical-example-calculating-tax-liability-simplified\"><strong>Hypothetical example: calculating tax liability (simplified)<\/strong><\/h3>\n\n\n\n<p>Assume Taylor is single and has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total gross income: $62,000<\/li>\n\n\n\n<li>Adjustments to income: $2,000<\/li>\n\n\n\n<li>AGI = $60,000<\/li>\n<\/ul>\n\n\n\n<p>Taylor takes deductions totaling $14,000.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taxable income = $46,000<\/li>\n<\/ul>\n\n\n\n<p>Now Taylor applies tax rates to taxable income (tax brackets) to calculate a tentative tax. After calculating, the tentative tax comes out to $5,200.<\/p>\n\n\n\n<p>Taylor qualifies for $700 in nonrefundable tax credits.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Final tax liability = $5,200 \u2212 $700 = $4,500<\/li>\n<\/ul>\n\n\n\n<p>During the year, Taylor had $5,000 withheld from paychecks.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Payments ($5,000) \u2212 liability ($4,500) = $500 refund<\/li>\n<\/ul>\n\n\n\n<p>This example is simplified, but the flow is realistic: taxable income determines the starting tax, and credits bring the tax liability down.<\/p>\n\n\n\n<p>If you&#8217;re self-employed, you may need to make <a href=\"https:\/\/invoicefly.com\/academy\/quarterly-estimated-taxes\/\">quarterly estimated taxes<\/a> so you don&#8217;t end up owing a large bill (and possibly penalties).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-reduce-tax-liability\"><strong>How to Reduce Tax Liability<\/strong><\/h2>\n\n\n\n<p>Reducing your tax liability comes down to using the deductions and credits you qualify for and planning ahead throughout the year. Here are some of the most common ways people legally lower their tax bill:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-claim-deductions-and-credits\"><strong>1. Claim Deductions and Credits<\/strong><\/h3>\n\n\n\n<p>Deductions reduce your taxable income, while credits lower the actual tax you owe dollar for dollar. Because credits directly reduce your tax bill, they can have a big impact\u2014and in some cases, even increase your refund. The <a href=\"https:\/\/home.treasury.gov\/policy-issues\/tax-policy\" target=\"_blank\" rel=\"noreferrer noopener\">IRS<\/a> specifically highlights that credits can reduce your tax bill and may increase your refund.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-contribute-to-retirement-accounts\"><strong>2. Contribute to Retirement Accounts<\/strong><\/h3>\n\n\n\n<p>Certain retirement contributions can lower your taxable income and may also affect your eligibility for specific tax benefits. Planning retirement savings early can help reduce taxes now while preparing for the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-charity-donations\"><strong>3. Charity Donations<\/strong><\/h3>\n\n\n\n<p>If you itemize deductions, qualified charitable donations may reduce your taxable income. Giving can also be part of a broader financial strategy, especially toward the end of the year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-adjust-tax-withholding\"><strong>4. Adjust Tax Withholding<\/strong><\/h3>\n\n\n\n<p>If you consistently owe money at tax time\u2014or always receive a very large refund\u2014it may be a sign your withholding is off. Adjusting how much tax is taken from your paycheck can help your take-home pay better match your actual tax liability. Withholding is the amount taken from wages and paid to the government during the year.&nbsp;<\/p>\n\n\n\n<p><strong>Tip<\/strong>: A resource on <a href=\"https:\/\/invoicefly.com\/academy\/percentage-of-income-for-small-business-taxes\/\">percentage of income for small business taxes<\/a> can help you plan a realistic savings percentage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tax-liability-vs-refund\"><strong>Tax Liability vs. Refund<\/strong><\/h2>\n\n\n\n<p>A refund does not mean you &#8220;had no tax liability.&#8221; It usually means you paid <em>more<\/em> than your liability during the year.<\/p>\n\n\n\n<p>Tax liability is the amount you owe based on the tax calculation. A refund is what happens when your payments and refundable credits exceed that amount.<\/p>\n\n\n\n<p>Some people prefer refunds because it feels like a bonus. Others prefer a smaller refund and more money during the year. Either approach can be fine\u2014the key is knowing what the numbers mean.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/advisor-explaining-tax-obligations.jpg\" alt=\"Financial advisor explaining tax liability\" class=\"wp-image-86171\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/advisor-explaining-tax-obligations.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/advisor-explaining-tax-obligations-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/advisor-explaining-tax-obligations-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/advisor-explaining-tax-obligations-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-special-considerations\"><strong>Special Considerations<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-capital-gains-tax-and-how-gains-affect-liability\"><strong>Capital gains tax and how gains affect liability<\/strong><\/h3>\n\n\n\n<p>Selling investments or property for a gain can increase your tax liability because that profit may be taxable. This is why someone with the same salary can owe a very different amount depending on asset sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-entity-type-implications-c-corp-vs-non-c-corp\"><strong>Entity type implications: C corp vs. non-C corp<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/invoicefly.com\/academy\/business-structure\/\">Business structure<\/a> changes how taxes are calculated and who pays them. A C corporation generally pays corporate income taxes, while other structures often pass income through to the owner&#8217;s personal return.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-estimated-tax-payments-and-quarterly-planning\"><strong>Estimated tax payments and quarterly planning<\/strong><\/h3>\n\n\n\n<p>If you don&#8217;t have enough tax withheld (common for freelancers), you may need to pay estimated taxes quarterly. This helps cover income tax and self-employment tax and can reduce the risk of penalties.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-employment-taxes-and-payroll-obligations\"><strong>Employment taxes and payroll obligations<\/strong><\/h3>\n\n\n\n<p>If you have employees, your business may owe payroll-related taxes and must handle withholding correctly. Payroll errors can turn into unexpected liabilities. Clean systems matter, especially as you grow. Learn <a href=\"https:\/\/invoicefly.com\/academy\/calculate-self-employment-tax\/\">how to calculate self-employment tax<\/a> so you can plan your payments more accurately.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>So, what is tax liability? It&#8217;s the total amount of tax you are legally obligated to pay based on taxable income and other taxable events. It is not always the same as what you still owe at filing time, because your payments (withholding or estimated payments) may already cover part or all of it.<\/p>\n\n\n\n<p>When you understand the meaning of income tax liability and how it&#8217;s calculated, you can make smarter decisions all year: tracking income properly, using deductions and credits, planning estimated payments, and avoiding surprise bills.<\/p>\n\n\n\n<p>Whether you track your finances manually or use software, the key is staying organized and proactive about your tax planning throughout the year.<\/p>\n\n\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-563d8e1e e-flex e-con-boxed e-con e-parent\" data-id=\"563d8e1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6abf92a9 elementor-widget elementor-widget-heading\" data-id=\"6abf92a9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Tax Liability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a4e0d3c e-flex e-con-boxed e-con e-parent\" data-id=\"3a4e0d3c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3506954b elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"3506954b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a069e94e2297\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-3506954b\">\n                        <a href=\"#collapse-8065b3c6a069e94e2297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c6a069e94e2297\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c6a069e94e2297\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How do I know if I have no tax liability?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c6a069e94e2297\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-3506954b\" data-parent=\"#accordion-6a069e94e2297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>You may have no income tax liability if your taxable income is low enough and credits reduce your tax to zero. However, you could still owe other taxes depending on your situation.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-3506954b\">\n                        <a href=\"#collapse-d5b37996a069e94e2297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b37996a069e94e2297\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b37996a069e94e2297\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What does it mean if my tax liability is 0?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b37996a069e94e2297\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-3506954b\" data-parent=\"#accordion-6a069e94e2297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It usually means your tax calculation results in zero income tax owed after credits. It does not automatically mean you had no income, and it does not guarantee you won't owe other taxes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-3506954b\">\n                        <a href=\"#collapse-cd09c836a069e94e2297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c836a069e94e2297\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c836a069e94e2297\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Can my tax liability be negative?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c836a069e94e2297\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-3506954b\" data-parent=\"#accordion-6a069e94e2297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Generally, tax liability itself does not go negative. But refundable credits can create a refund even if your calculated tax is zero, which can feel like \"negative tax\" in everyday language.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-3506954b\">\n                        <a href=\"#collapse-460c24b6a069e94e2297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b6a069e94e2297\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b6a069e94e2297\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Why do I owe tax liabilities?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b6a069e94e2297\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-3506954b\" data-parent=\"#accordion-6a069e94e2297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>People often owe when withholding or estimated payments weren't enough to cover the final tax calculation. This is common with freelance income, job changes, multiple income sources, or unexpected gains.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-3506954b\">\n                        <a href=\"#collapse-10f45136a069e94e2297\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f45136a069e94e2297\" aria-expanded=\"true\" aria-controls=\"Collapse-10f45136a069e94e2297\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What are the biggest tax mistakes people make?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f45136a069e94e2297\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-3506954b\" data-parent=\"#accordion-6a069e94e2297\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Common mistakes include underpaying estimated taxes, missing eligible deductions or credits, mixing up tax liability with the amount still owed, and poor recordkeeping that leads to errors or missed write-offs. Keeping clean <a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\">transaction records<\/a> year-round reduces these risks.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How do I know if I have no tax liability?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>You may have no income tax liability if your taxable income is low enough and credits reduce your tax to zero. However, you could still owe other taxes depending on your situation.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What does it mean if my tax liability is 0?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It usually means your tax calculation results in zero income tax owed after credits. It does not automatically mean you had no income, and it does not guarantee you won't owe other taxes.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Can my tax liability be negative?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Generally, tax liability itself does not go negative. But refundable credits can create a refund even if your calculated tax is zero, which can feel like \\\"negative tax\\\" in everyday language.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Why do I owe tax liabilities?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>People often owe when withholding or estimated payments weren't enough to cover the final tax calculation. This is common with freelance income, job changes, multiple income sources, or unexpected gains.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What are the biggest tax mistakes people make?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Common mistakes include underpaying estimated taxes, missing eligible deductions or credits, mixing up tax liability with the amount still owed, and poor recordkeeping that leads to errors or missed write-offs. Keeping clean <a href=\\\"https:\/\/invoicefly.com\/academy\/transactions\/\\\">transaction records<\/a> year-round reduces these risks.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tax liability is the total amount of tax an individual or business is legally required to pay to federal, state, or local governments. It can come from earning income, selling an asset at a profit, owning property, or selling taxable goods and services. Knowing your tax liability ahead of time makes it easier to plan [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":86167,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,156],"tags":[],"ppma_author":[100],"class_list":["post-86166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal-taxes","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Tax Liability? 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=86166"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86166\/revisions"}],"predecessor-version":[{"id":88882,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86166\/revisions\/88882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/86167"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=86166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=86166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=86166"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=86166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}