{"id":86198,"date":"2025-12-31T12:54:35","date_gmt":"2025-12-31T11:54:35","guid":{"rendered":"https:\/\/invoicefly.com\/?p=86198"},"modified":"2026-02-13T11:10:00","modified_gmt":"2026-02-13T10:10:00","slug":"costes-fijos","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/fixed-costs\/","title":{"rendered":"Costos Fijos: Definici\u00f3n, Ejemplos y C\u00f3mo Funcionan en los Negocios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86198\" class=\"elementor elementor-86198\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43b2f987 e-flex e-con-boxed e-con e-parent\" data-id=\"43b2f987\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50996728 elementor-widget elementor-widget-text-editor\" data-id=\"50996728\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Fixed costs are expenses your business must pay regardless of how much you sell or produce. Rent, insurance, and salaried wages are common examples. Because these costs don\u2019t change with sales volume in the short term, they play a critical role in budgeting, pricing, and understanding how much revenue your business needs to remain profitable.<\/p>\n\n<p>For small business owners, contractors, and service providers, fixed costs often determine financial stability. When you know exactly what expenses stay the same each month, you can plan cash flow more accurately and avoid surprises during slower periods.<\/p>\n\n<p>This guide will cover:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What fixed costs are and how they work<\/li>\n\n<li>Common fixed cost examples across industries<\/li>\n\n<li>How fixed costs differ from variable costs<\/li>\n\n<li>How to calculate fixed costs and fixed cost per unit<\/li>\n\n<li>How fixed costs affect break-even point and profitability<\/li>\n\n<li>Practical ways to manage and reduce fixed costs<\/li>\n\n<li>Frequently asked questions about fixed costs<\/li>\n<\/ul>\n\n<p><strong>Before we get into the details<\/strong>: staying on top of fixed costs is much easier when your billing and cash flow are organized. Invoice Fly helps you<a href=\"https:\/\/invoicefly.com\/product\/invoice-management\/\"> manage invoices<\/a> so incoming payments are easier to match against recurring monthly expenses.<\/p>\n\n<h2 id=\"h-what-are-fixed-costs\" class=\"wp-block-heading\"><strong>What Are Fixed Costs?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86199\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-costs-empty-restaurant-overhead.jpg\" alt=\"Empty restaurant dining area representing fixed operating costs\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-costs-empty-restaurant-overhead.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-costs-empty-restaurant-overhead-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-costs-empty-restaurant-overhead-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-costs-empty-restaurant-overhead-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Fixed costs are business expenses that remain constant over a defined period, regardless of changes in production or sales. Whether you sell one product or one hundred, these costs do not change in the short term.<\/p>\n\n<p>In simple terms, fixed cost meaning refers to the expenses required to keep your business operating. You pay them even if revenue slows or stops temporarily. Because of this, fixed costs are often described as unavoidable or baseline expenses.<\/p>\n\n<p>Fixed costs are sometimes called fixed expenses. While the wording differs, the concept is the same: expenses that do not fluctuate with output during a specific time frame.<\/p>\n\n<p>These expenses remain unchanged within a relevant range of activity, which is why they are central to cost analysis and financial planning.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<h3 id=\"h-key-characteristics-of-fixed-costs\" class=\"wp-block-heading\"><strong>Key characteristics of fixed costs<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li>They are predictable and recurring<\/li>\n\n<li>They do not change with short-term sales volume<\/li>\n\n<li>They create a minimum monthly cash requirement<\/li>\n\n<li>They affect pricing and break-even analysis<\/li>\n<\/ul>\n\n<p>It\u2019s important to note that fixed costs are not permanent forever. They are fixed only within a certain period, such as the length of a lease or loan agreement.<\/p>\n\n<h2 id=\"h-how-fixed-costs-appear-on-financial-statements\" class=\"wp-block-heading\"><strong>How Fixed Costs Appear on Financial Statements<\/strong><\/h2>\n\n<p>Fixed costs usually appear as operating expenses on your income statement (profit and loss statement). Common categories include rent, insurance, depreciation, and administrative salaries.<\/p>\n\n<p>How clearly these costs appear depends on how your books are structured. Using a properly organized<a href=\"https:\/\/invoicefly.com\/glossary\/chart-of-accounts\/\"> chart of accounts<\/a> helps separate fixed costs from variable expenses, making financial analysis easier.<\/p>\n\n<h3 id=\"h-income-statement-p-amp-l\" class=\"wp-block-heading\"><strong>Income statement (P&amp;L)<\/strong><\/h3>\n\n<p>On the income statement, fixed costs often include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Rent or lease expense<\/li>\n\n<li>Insurance premiums<\/li>\n\n<li>Salaried wages<\/li>\n\n<li>Depreciation expense<\/li>\n\n<li>Software subscriptions<\/li>\n<\/ul>\n\n<p>These expenses reduce profit regardless of sales volume.<\/p>\n\n<h3 id=\"h-balance-sheet-considerations\" class=\"wp-block-heading\"><strong>Balance sheet considerations<\/strong><\/h3>\n\n<p>Some fixed costs are tied to long-term obligations that appear on the balance sheet, such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Loan balances<\/li>\n\n<li>Lease liabilities<\/li>\n\n<li>Accumulated depreciation<\/li>\n<\/ul>\n\n<h3 id=\"h-tax-treatment\" class=\"wp-block-heading\"><strong>Tax treatment<\/strong><\/h3>\n\n<p>Many <a href=\"https:\/\/www.irs.gov\/faqs\/small-business-self-employed-other-business\/income-expenses\" target=\"_blank\" rel=\"noreferrer noopener\">fixed expenses<\/a> may be deductible if they are ordinary and necessary for your business. If you run your business from home, certain fixed costs (such as a portion of rent, utilities, or insurance) may qualify as deductible business expenses under <a href=\"https:\/\/www.irs.gov\/taxtopics\/tc509\" target=\"_blank\" rel=\"noreferrer noopener\">IRS Topic No. 509<\/a> on business use of home.<\/p>\n\n<h2 id=\"h-examples-of-fixed-costs\" class=\"wp-block-heading\"><strong>Examples of Fixed Costs<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"627\" class=\"wp-image-86203\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-budgeting-monthly-fixed-expenses.jpg\" alt=\"Business professional reviewing budget and fixed expenses\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-budgeting-monthly-fixed-expenses.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-budgeting-monthly-fixed-expenses-300x188.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-budgeting-monthly-fixed-expenses-768x482.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/business-budgeting-monthly-fixed-expenses-710x445.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>If you\u2019re wondering what fixed expenses look like in practice, they are the bills you must pay even during slow months.<\/p>\n\n<p>Common fixed cost examples include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Rent or lease payments<\/li>\n\n<li>Insurance premiums<\/li>\n\n<li>Salaried employee wages<\/li>\n\n<li>Equipment or vehicle depreciation<\/li>\n\n<li>Loan or lease payments with fixed terms<\/li>\n\n<li>Software subscriptions<\/li>\n\n<li>Property taxes<\/li>\n<\/ul>\n\n<p>These examples of fixed cost usually stay the same unless a contract is renegotiated or staffing levels change.<\/p>\n\n<h3 id=\"h-fixed-costs-by-industry\" class=\"wp-block-heading\"><strong>Fixed costs by industry<\/strong><\/h3>\n\n<p><strong>Service businesses:<\/strong><strong><br \/><\/strong>Office rent, administrative salaries, insurance, scheduling software<\/p>\n\n<p><strong>Contractors:<\/strong><strong><br \/><\/strong>Truck payments, insurance, licensing fees, office rent, equipment financing<\/p>\n\n<p><strong>Retail businesses:<\/strong><strong><br \/><\/strong>Store lease, insurance, POS subscriptions, management salaries<\/p>\n\n<p><strong>Manufacturing:<\/strong><strong><br \/><\/strong>Facility rent, equipment depreciation, salaried supervisors, property taxes<\/p>\n\n<p>To see how these expenses fit into daily bookkeeping, the Invoice Fly<a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\"> <strong>small business bookkeeping guide<\/strong><\/a> explains how fixed and variable costs are typically tracked.<\/p>\n\n<h2 id=\"h-fixed-costs-vs-variable-costs\" class=\"wp-block-heading\"><strong>Fixed Costs vs. Variable Costs<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86204\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-vs-variable-costs-construction-example.jpg\" alt=\"Contractor handling materials showing variable costs versus fixed overhead\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-vs-variable-costs-construction-example.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-vs-variable-costs-construction-example-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-vs-variable-costs-construction-example-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/fixed-vs-variable-costs-construction-example-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Fixed costs stay the same in total over a set period. Variable costs change based on production or sales volume.<\/p>\n\n<p>Examples of variable costs include raw materials, shipping, transaction fees, and hourly labor tied directly to output. When sales increase, variable costs increase. When sales decrease, they fall.<\/p>\n\n<p>Fixed costs behave differently. Rent stays the same whether you sell ten units or a thousand.<\/p>\n\n<p>This difference matters because fixed costs determine your baseline monthly expenses. Variable costs determine how much it costs to deliver each additional product or service.<\/p>\n\n<p>As sales increase, fixed cost per unit decreases. This is why businesses with stable fixed costs can improve profitability as volume grows.<\/p>\n\n<h2 id=\"h-how-to-calculate-fixed-costs\" class=\"wp-block-heading\"><strong>How to Calculate Fixed Costs<\/strong><\/h2>\n\n<p>To calculate fixed costs, list all recurring expenses that do not change with sales volume during the period you\u2019re analyzing, then add them together.<\/p>\n\n<p><strong>Total Fixed Costs = Rent + Salaries + Insurance + Loan Payments + Subscriptions + Depreciation<\/strong><\/p>\n\n<h3 id=\"h-example-calculation\" class=\"wp-block-heading\"><strong>Example calculation<\/strong><\/h3>\n\n<p>Assume a business has the following monthly fixed expenses:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Rent: $2,000<\/li>\n\n<li>Salaried wages: $3,500<\/li>\n\n<li>Insurance: $300<\/li>\n\n<li>Loan payment: $700<\/li>\n\n<li>Software subscriptions: $200<\/li>\n<\/ul>\n\n<p>Total fixed costs equal $6,700 per month.<\/p>\n\n<p>Knowing this number helps you plan pricing and cash flow. If you want to see how fixed costs affect your required revenue, our<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/break-even-point-calculator\/\"> break even point calculator<\/a> is a useful tool.<\/p>\n\n<h3 id=\"h-fixed-cost-per-unit\" class=\"wp-block-heading\"><strong>Fixed cost per unit<\/strong><\/h3>\n\n<p>Fixed cost per unit is calculated by dividing total fixed costs by the number of units sold or services delivered. As output increases, fixed cost per unit decreases, improving margins without increasing overhead.<\/p>\n\n<h2 id=\"h-how-fixed-costs-affect-business-performance\" class=\"wp-block-heading\"><strong>How Fixed Costs Affect Business Performance<\/strong><\/h2>\n\n<p>Fixed costs play a major role in how profitable, resilient, and scalable a business can be. Because these expenses must be paid regardless of sales volume, they shape how much revenue a business needs to generate, how it responds to changes in demand, and how much financial risk it carries over time.<\/p>\n\n<h3 id=\"h-fixed-cost-and-break-even-point\" class=\"wp-block-heading\"><strong>Fixed Cost and Break Even Point<\/strong><\/h3>\n\n<p>Higher fixed costs raise a business\u2019s break-even point, meaning more revenue is required before the business begins to earn a profit. Until fixed expenses like rent, insurance, and salaries are covered, additional sales simply offset those costs rather than contributing to profit.\u00a0<\/p>\n\n<p>This is why understanding fixed costs is essential for pricing decisions and cash flow planning, especially when modeling growth scenarios and learning <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\">how to create financial projections<\/a> that reflect realistic revenue targets.<\/p>\n\n<h3 id=\"h-fixed-cost-and-operating-leverage\" class=\"wp-block-heading\"><strong>Fixed Cost and Operating Leverage<\/strong><\/h3>\n\n<p>Businesses with higher fixed costs tend to experience larger swings in profit as sales rise or fall, a dynamic known as operating leverage. When sales increase, profits can grow quickly because fixed costs are already covered.\u00a0<\/p>\n\n<p>When sales decline, however, those same fixed costs remain in place, increasing financial pressure and risk during slow periods. Balancing operating leverage is key to scaling sustainably without exposing the business to unnecessary volatility.<\/p>\n\n<h2 id=\"h-special-considerations-for-fixed-costs\" class=\"wp-block-heading\"><strong>Special Considerations for Fixed Costs<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"638\" class=\"wp-image-86205\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/break-even-point-fixed-cost-analysis.jpg\" alt=\"Break-even analysis showing fixed costs and profitability\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/break-even-point-fixed-cost-analysis.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/break-even-point-fixed-cost-analysis-300x191.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/break-even-point-fixed-cost-analysis-768x490.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/break-even-point-fixed-cost-analysis-710x453.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Not all fixed costs behave the same way in every situation. While they are generally stable over a defined period, some fixed costs change once certain thresholds are reached or over longer time frames.<\/p>\n\n<h3 id=\"h-step-fixed-costs\" class=\"wp-block-heading\"><strong>Step-fixed costs<\/strong><\/h3>\n\n<p>Some fixed costs remain constant until business activity reaches a certain level, then increase in steps.\u00a0<\/p>\n\n<p>For example, you may be able to operate with one administrative employee up to a certain workload, but once you exceed that level, hiring an additional salaried employee causes fixed costs to jump. These costs are fixed within each range but increase when capacity limits are reached.<\/p>\n\n<h3 id=\"h-semi-variable-mixed-costs\" class=\"wp-block-heading\"><strong>Semi-variable (mixed) costs<\/strong><\/h3>\n\n<p>Some expenses include both fixed and variable components. A common example is a utility or phone bill that has a flat monthly base charge plus usage-based fees. The base portion behaves like a fixed cost, while the usage portion varies with activity.<\/p>\n\n<h3 id=\"h-fixed-costs-over-time\" class=\"wp-block-heading\"><strong>Fixed costs over time<\/strong><\/h3>\n\n<p>Fixed costs are not permanent forever. Lease renewals, insurance repricing, loan refinancing, or changes in staffing can all alter fixed costs over time. For planning purposes, they are considered fixed only within the relevant period, which is why businesses review them regularly when updating budgets and forecasts.<\/p>\n\n<p>Understanding these variations helps prevent underestimating risk and improves long-term planning, especially as a business grows or changes its operating model.<\/p>\n\n<h2 id=\"h-tips-to-manage-and-reduce-fixed-costs\" class=\"wp-block-heading\"><strong>Tips to Manage and Reduce Fixed Costs<\/strong><\/h2>\n\n<p>Managing fixed costs does not always mean cutting aggressively. Often, small adjustments can improve cash flow without disrupting operations.<\/p>\n\n<p>Common strategies include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Renegotiating rent or long-term service contracts<\/li>\n\n<li>Reviewing insurance policies annually<\/li>\n\n<li>Eliminating unused subscriptions<\/li>\n\n<li>Refinancing debt using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/loan-calculator\/\"> loan calculator<\/a> to compare payment options<\/li>\n\n<li>Outsourcing non-core functions instead of adding salaried roles<\/li>\n<\/ul>\n\n<p>Understanding overhead helps put these decisions in context, since <a href=\"https:\/\/invoicefly.com\/academy\/overhead-meaning\/\">overheads<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/profitability-ratios\/\">profitability<\/a> show how fixed costs affect overall efficiency.<\/p>\n\n<h2 id=\"h-ready-to-take-control-of-your-fixed-costs\" class=\"wp-block-heading\"><strong>Ready to Take Control of Your Fixed Costs?<\/strong><\/h2>\n\n<p>Fixed costs don\u2019t have to limit your business. When you understand them clearly, you can price with confidence, plan for slow periods, and protect cash flow. That clarity also makes it easier to decide when to cut expenses, when to invest, and how much revenue you need each month to stay profitable.Invoice Fly helps you<a href=\"https:\/\/invoicefly.com\/product\/invoice-management\/\"> manage invoices<\/a>, accept<a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\"> online payments<\/a>, and organize customers through a secure<a href=\"https:\/\/invoicefly.com\/product\/client-portal\/\"> client portal<\/a> so revenue timing better aligns with recurring expenses.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fb840e7 e-flex e-con-boxed e-con e-parent\" data-id=\"3fb840e7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44abd5e3 elementor-widget elementor-widget-heading\" data-id=\"44abd5e3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Fixed Costs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fb59946 e-flex e-con-boxed e-con e-parent\" data-id=\"6fb59946\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-212b7db9 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"212b7db9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69f3c714e1882\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-212b7db9\">\n                        <a href=\"#collapse-8065b3c69f3c714e1882\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69f3c714e1882\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69f3c714e1882\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How to identify a fixed cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69f3c714e1882\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-212b7db9\" data-parent=\"#accordion-69f3c714e1882\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A fixed cost stays the same over a set period, even when sales or production change. If you still have to pay it during a slow month, it is usually a fixed cost.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-212b7db9\">\n                        <a href=\"#collapse-d5b379969f3c714e1882\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969f3c714e1882\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969f3c714e1882\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Is a phone bill fixed or variable?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969f3c714e1882\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-212b7db9\" data-parent=\"#accordion-69f3c714e1882\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It depends on the plan. A flat monthly phone bill is a fixed cost, while usage-based charges make it variable or mixed.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-212b7db9\">\n                        <a href=\"#collapse-cd09c8369f3c714e1882\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369f3c714e1882\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369f3c714e1882\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is a car payment a fixed variable?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369f3c714e1882\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-212b7db9\" data-parent=\"#accordion-69f3c714e1882\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The <a href=\"https:\/\/www.irs.gov\/pub\/irs-pdf\/p463.pdf\" target=\"_blank\" rel=\"noopener\">car payment<\/a> itself is a fixed cost because the amount stays the same each month. Fuel and maintenance are variable costs.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-212b7db9\">\n                        <a href=\"#collapse-460c24b69f3c714e1882\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69f3c714e1882\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69f3c714e1882\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is electricity a fixed or variable input?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69f3c714e1882\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-212b7db9\" data-parent=\"#accordion-69f3c714e1882\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Electricity is usually a variable cost because usage changes month to month. Some utility bills include a fixed service charge plus variable usage.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-212b7db9\">\n                        <a href=\"#collapse-10f451369f3c714e1882\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369f3c714e1882\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369f3c714e1882\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Is rent considered a fixed expense?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369f3c714e1882\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-212b7db9\" data-parent=\"#accordion-69f3c714e1882\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes. Rent is a fixed expense because the payment typically stays the same for the lease term, regardless of revenue.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How to identify a fixed cost?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A fixed cost stays the same over a set period, even when sales or production change. If you still have to pay it during a slow month, it is usually a fixed cost.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Is a phone bill fixed or variable?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It depends on the plan. 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[&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":86202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-86198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fixed Costs: Definition, Examples &amp; How to Calculate Them &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what fixed costs are, see common examples, and understand how they impact your business, budgeting, and break-even point.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/costes-fijos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fixed Costs: Definition, Examples &amp; 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=86198"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86198\/revisions"}],"predecessor-version":[{"id":88789,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86198\/revisions\/88789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/86202"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=86198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=86198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=86198"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=86198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}