{"id":86210,"date":"2025-12-31T13:14:45","date_gmt":"2025-12-31T12:14:45","guid":{"rendered":"https:\/\/invoicefly.com\/?p=86210"},"modified":"2026-02-13T11:09:59","modified_gmt":"2026-02-13T10:09:59","slug":"que-es-un-activo","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-is-an-asset\/","title":{"rendered":"\u00bfQu\u00e9 es un activo? Significado, tipos, ejemplos y funcionamiento"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86210\" class=\"elementor elementor-86210\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c56bc6d e-flex e-con-boxed e-con e-parent\" data-id=\"3c56bc6d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2442517b elementor-widget elementor-widget-text-editor\" data-id=\"2442517b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>An asset is anything of measurable value that a person or business owns or controls and can use to create future economic benefit, like cash, equipment, a building, or even a trademark. In practical terms, if you can reasonably expect it to help you earn money, reduce costs, or be converted into cash later, it\u2019s likely an asset.<\/p>\n\n<p>This guide will cover:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>What is an asset<\/li>\n\n<li>Assets vs. liabilities<\/li>\n\n<li>The main asset types (current, fixed, financial, intangible)<\/li>\n\n<li>Examples for small businesses and personal finance<\/li>\n\n<li>How assets are valued (market value vs. book value and more)<\/li>\n\n<li>Depreciation, impairment, and why classification matters<\/li>\n\n<li>FAQs\u00a0<\/li>\n<\/ul>\n\n<p><strong>Before we get into the details:<\/strong> if you track assets for a small business, clean invoicing and records matter. Tools like Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/product\/invoice-management\/\">invoice management software<\/a> help you stay organized so assets like receivables and equipment are easier to manage from day one.<\/p>\n\n<h2 id=\"h-what-is-an-asset\" class=\"wp-block-heading\"><strong>What Is an Asset?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86211\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-report-calculator-charts.jpg\" alt=\"Financial report with calculator showing assets and liabilities\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-report-calculator-charts.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-report-calculator-charts-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-report-calculator-charts-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/financial-report-calculator-charts-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>At its core, an asset is a resource with economic value that you own or control. Assets can be physical (like inventory or machinery) or non-physical (like software or patents). In law and finance, an <a href=\"https:\/\/www.law.cornell.edu\/wex\/asset\">asset<\/a> is broadly described as something of value owned by an individual or organization.<\/p>\n\n<p>In everyday life, \u201canything of value that is owned\u201d can sound vague\u2014so the easiest test is:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Does it have value today, or can it reasonably create value later?<\/li>\n\n<li>Do you own it or have a legal right to benefit from it?<\/li>\n\n<li>Can you sell it, use it to earn income, or use it to reduce costs?<\/li>\n<\/ul>\n\n<p>If yes, it\u2019s typically considered an asset.<\/p>\n\n<h3 id=\"h-assets-vs-liabilities\" class=\"wp-block-heading\"><strong>Assets vs. Liabilities<\/strong><\/h3>\n\n<p>A fast way to understand the difference between what is an asset and what is a liability:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Assets<\/strong> = what you <strong>have<\/strong> (resources you control that provide value)<\/li>\n\n<li><strong>Liabilities<\/strong> = what you <strong>owe<\/strong> (debts and obligations)<\/li>\n<\/ul>\n\n<p><strong>Assets vs liabilities examples<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Your business checking account (asset) vs. credit card balance (liability)<\/li>\n\n<li>A work truck (asset) vs. the truck loan (liability)<\/li>\n\n<li>Accounts receivable (asset) vs. accounts payable (liability)<\/li>\n<\/ul>\n\n<p>The difference is about direction: assets bring value in; liabilities represent claims against that value.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<p>This distinction also shapes how information is organized on financial statements, where <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">assets vs liabilities<\/a> are grouped based on standard classifications and supported by consistent <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">bookkeeping<\/a> methods.<\/p>\n\n<h2 id=\"h-how-assets-work\" class=\"wp-block-heading\"><strong>How Assets Work<\/strong><\/h2>\n\n<p>In accounting, assets are recorded on the <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a> and grouped by how quickly they can be converted into cash or how they\u2019re used in the business.<\/p>\n\n<p>Assets matter because they:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Support day-to-day operations<\/li>\n\n<li>Affect cash flow and liquidity<\/li>\n\n<li>Influence borrowing power<\/li>\n\n<li>Help measure overall business value<\/li>\n<\/ul>\n\n<p>Each asset is tracked in an asset account, such as cash, accounts receivable, equipment, or inventory. These accounts roll up into financial statements that lenders, investors, and owners rely on.<\/p>\n\n<p>Accurate invoicing plays a direct role here. When you send an invoice, the unpaid amount becomes accounts receivable, which is an asset until it\u2019s collected.<\/p>\n\n<h2 id=\"h-types-of-assets\" class=\"wp-block-heading\"><strong>Types of Assets<\/strong><\/h2>\n\n<p>There are different kinds of assets, and each asset type matters because it affects reporting, taxes, and decision-making. Most small businesses classify assets into <a href=\"https:\/\/www.investor.gov\/introduction-investing\/investing-basics\/glossary\/asset\">four broad buckets<\/a>.<\/p>\n\n<h3 id=\"h-current-assets\" class=\"wp-block-heading\"><strong>Current Assets<\/strong><\/h3>\n\n<p>Current assets are expected to be used, sold, or converted into cash within one year.<\/p>\n\n<p>Common examples:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cash and bank balances<\/li>\n\n<li>Accounts receivable<\/li>\n\n<li>Inventory<\/li>\n\n<li>Short-term investments<\/li>\n<\/ul>\n\n<p>Cash is the most liquid asset, followed by items that can quickly be sold or collected.<\/p>\n\n<h3 id=\"h-fixed-assets\" class=\"wp-block-heading\"><strong>Fixed Assets<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86212\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-workshop-tools.jpg\" alt=\"Small business tools and equipment as fixed assets\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-workshop-tools.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-workshop-tools-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-workshop-tools-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/small-business-workshop-tools-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Fixed assets (also called long-term or noncurrent assets) are used over multiple years.<\/p>\n\n<p>Examples include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Buildings<\/li>\n\n<li>Machinery<\/li>\n\n<li>Tools and equipment<\/li>\n\n<li>Vehicles used for business<\/li>\n<\/ul>\n\n<p>These assets are typically depreciated over their useful lives.<\/p>\n\n<h3 id=\"h-financial-assets\" class=\"wp-block-heading\"><strong>Financial Assets<\/strong><\/h3>\n\n<p>Financial assets represent contractual claims or investments, such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Stocks and bonds<\/li>\n\n<li>Mutual funds<\/li>\n\n<li>Retirement accounts<\/li>\n\n<li>Certificates of deposit<\/li>\n<\/ul>\n\n<p>Their value often fluctuates based on market conditions.<\/p>\n\n<h3 id=\"h-intangible-assets\" class=\"wp-block-heading\"><strong>Intangible Assets<\/strong><\/h3>\n\n<p>Intangible assets don\u2019t have a physical form but still provide value.<\/p>\n\n<p>Examples:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Trademarks and patents<\/li>\n\n<li>Software<\/li>\n\n<li>Licenses<\/li>\n\n<li>Brand goodwill<\/li>\n<\/ul>\n\n<p>Although harder to value, intangible assets can be some of the most valuable resources a business owns.<\/p>\n\n<h2 id=\"h-emerging-and-alternative-assets\" class=\"wp-block-heading\"><strong>Emerging and Alternative Assets<\/strong><\/h2>\n\n<p>Beyond traditional categories, many people now consider \u201calternative assets,\u201d including:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Digital assets (certain tokens or digital property rights)<\/li>\n\n<li>Collectibles (art, rare items)<\/li>\n\n<li>Private equity interests<\/li>\n\n<li>Some specialized real estate arrangements<\/li>\n<\/ul>\n\n<p>These can be harder to value and may be less liquid, so they require careful documentation and sometimes professional advice.<\/p>\n\n<h2 id=\"h-assets-and-personal-finance\" class=\"wp-block-heading\"><strong>Assets and Personal Finance<\/strong><\/h2>\n\n<p>In personal finance, assets directly affect net worth:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Net worth = total assets \u2212 total liabilities<\/strong><\/li>\n<\/ul>\n\n<p>In personal finance, assets matter because they shape net worth: the difference between what you own and what you owe.\u00a0<\/p>\n\n<p><strong>Personal assets<\/strong> often include a home, savings, retirement accounts, and a vehicle, while <strong>liabilities<\/strong> may include a mortgage, student loans, or credit card balances.<\/p>\n\n<p>Over time, financial stability usually comes from building assets that can grow or produce income. These are often referred to as investable assets, such as stocks, bonds, funds, or certain types of real estate.<\/p>\n\n<h2 id=\"h-what-are-examples-of-assets\" class=\"wp-block-heading\"><strong>What Are Examples of Assets?<\/strong><\/h2>\n\n<p>Here are practical examples many people recognize immediately.<\/p>\n\n<p><strong>Business assets<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cash in a business bank account<\/li>\n\n<li>Unpaid customer invoices<\/li>\n\n<li>Inventory held for sale<\/li>\n\n<li>Computers, tools, or machinery<\/li>\n\n<li>Company vehicles<\/li>\n\n<li>Software licenses<\/li>\n<\/ul>\n\n<p><strong>Personal assets<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Home equity<\/li>\n\n<li>Savings accounts<\/li>\n\n<li>Investment portfolios<\/li>\n\n<li>Vehicles owned outright<\/li>\n<\/ul>\n\n<p>An asset statement is simply a summary of these items and their estimated values, often used for loans, insurance, or financial planning.<\/p>\n\n<h2 id=\"h-what-are-non-physical-assets\" class=\"wp-block-heading\"><strong>What Are Non-Physical Assets?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"722\" class=\"wp-image-86213\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/digital-interface-intangible-assets.jpg\" alt=\"Digital interface design representing intangible assets\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/digital-interface-intangible-assets.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/digital-interface-intangible-assets-300x217.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/digital-interface-intangible-assets-768x554.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/digital-interface-intangible-assets-710x513.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Non-physical assets include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Trademarks and patents<\/li>\n\n<li>Customer lists (in some contexts)<\/li>\n\n<li>Software licenses<\/li>\n\n<li>Brand value\/goodwill<\/li>\n\n<li>Certain contractual rights<\/li>\n<\/ul>\n\n<p>An asset tag is not an asset itself. It\u2019s a label (often a barcode or QR code) attached to physical items like laptops or tools to help track inventory, depreciation, maintenance, or loss.<\/p>\n\n<h2 id=\"h-is-labor-an-asset\" class=\"wp-block-heading\"><strong>Is Labor an Asset?<\/strong><\/h2>\n\n<p>In accounting, labor itself is <a href=\"https:\/\/www.irs.gov\/publications\/p551\">not recorded<\/a> as an asset. Businesses don\u2019t own employees, and labor cannot be controlled or sold like property or equipment.<\/p>\n\n<p>However, certain labor costs can be capitalized when they are directly related to creating or improving an asset. This means the cost is added to the asset\u2019s value rather than expensed immediately.<\/p>\n\n<h2 id=\"h-how-are-current-assets-different-from-fixed-or-noncurrent-assets\" class=\"wp-block-heading\"><strong>How Are Current Assets Different from Fixed or Noncurrent Assets?<\/strong><\/h2>\n\n<p>This distinction affects cash flow planning, lending decisions, and performance metrics. The key difference comes down to how long an asset is expected to be used and how quickly it can be converted into cash.<\/p>\n\n<h3 id=\"h-current-assets-0\" class=\"wp-block-heading\"><strong>Current Assets<\/strong><\/h3>\n\n<p>Current assets support short-term operations and liquidity. They are expected to be used, sold, or collected within about one year.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cash and bank balances<\/li>\n\n<li>Accounts receivable<\/li>\n\n<li>Inventory<\/li>\n\n<li>Short-term marketable securities<\/li>\n<\/ul>\n\n<h3 id=\"h-long-term-investments\" class=\"wp-block-heading\"><strong>Long-Term Investments<\/strong><\/h3>\n\n<p>Long-term investments can still be assets, but they are not typically intended for short-term use or quick conversion into cash.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Certain investment accounts<\/li>\n\n<li>Strategic equity stakes<\/li>\n\n<li>Long-term holdings not used in daily operations<\/li>\n<\/ul>\n\n<h3 id=\"h-fixed-assets-0\" class=\"wp-block-heading\"><strong>Fixed Assets<\/strong><\/h3>\n\n<p>Fixed assets, also known as noncurrent assets, support long-term production and revenue generation. Financial references commonly describe fixed assets as those held for more than one year.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Equipment and machinery<\/li>\n\n<li>Buildings and structures<\/li>\n\n<li>Land improvements<\/li>\n\n<li>Vehicles used in business operations<\/li>\n<\/ul>\n\n<h3 id=\"h-asset-heavy-vs-asset-light-business-models\" class=\"wp-block-heading\"><strong>Asset-Heavy vs. Asset-Light Business Models<\/strong><\/h3>\n\n<p>How a business relies on assets often shapes its operating model.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Asset-heavy businesses<\/strong>, such as manufacturers or trucking fleets, depend on expensive equipment and physical property.<\/li>\n\n<li><strong>Asset-light businesses<\/strong>, including many service companies and software firms, rely more on people, systems, and intangible resources than on physical assets.<\/li>\n<\/ul>\n\n<h3 id=\"h-intangible-assets-0\" class=\"wp-block-heading\"><strong>Intangible Assets<\/strong><\/h3>\n\n<p>Intangible assets do not have a physical form but still provide economic value.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Software and digital tools<\/li>\n\n<li>Patents and trademarks<\/li>\n\n<li>Licenses and intellectual property<\/li>\n\n<li>Brand value and goodwill<\/li>\n<\/ul>\n\n<h3 id=\"h-tangible-assets\" class=\"wp-block-heading\"><strong>Tangible Assets<\/strong><\/h3>\n\n<p>Tangible assets are physical items that can be seen and touched.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Land<\/li>\n\n<li>Buildings<\/li>\n\n<li>Machinery<\/li>\n\n<li>Tools and equipment<\/li>\n<\/ul>\n\n<h3 id=\"h-wasting-assets\" class=\"wp-block-heading\"><strong>Wasting Assets<\/strong><\/h3>\n\n<p>Some assets decline in value as they are used or depleted over time. These assets require specialized accounting treatment.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Natural resource interests<\/li>\n\n<li>Assets subject to extraction or consumption<\/li>\n\n<li>Property that loses value as resources are exhausted<\/li>\n<\/ul>\n\n<h2 id=\"h-business-and-personal-assets\" class=\"wp-block-heading\"><strong>Business and Personal Assets<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86214\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/personal-budget-calculation-home.jpg\" alt=\"Couple calculating personal finances at home\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/personal-budget-calculation-home.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/personal-budget-calculation-home-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/personal-budget-calculation-home-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/personal-budget-calculation-home-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Ownership matters for taxes, liability, and financial planning, especially when assets are held through a legal entity like an LLC or corporation.<\/p>\n\n<h3 id=\"h-what-is-a-business-asset\" class=\"wp-block-heading\"><strong>What Is a Business Asset?<\/strong><\/h3>\n\n<p>A business asset is owned by the business entity and used to generate income or support operations.<\/p>\n\n<p>Common business assets include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cash and bank balances<\/li>\n\n<li>Equipment and tools<\/li>\n\n<li>Inventory<\/li>\n\n<li>Accounts receivable<\/li>\n\n<li>Intellectual property<\/li>\n<\/ul>\n\n<p>How these assets are treated can depend on how the business is set up, since different <a href=\"https:\/\/invoicefly.com\/academy\/business-structure\/\">business structure<\/a> options affect ownership, liability, and tax reporting.<\/p>\n\n<h3 id=\"h-fixed-or-long-term-business-assets\" class=\"wp-block-heading\"><strong>Fixed or Long-Term Business Assets<\/strong><\/h3>\n\n<p>Fixed or long-term business assets are resources expected to be used for more than one year.<\/p>\n\n<p>Examples include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Durable tools and machinery<\/li>\n\n<li>Buildings and improvements<\/li>\n\n<li>Vehicles used for business<\/li>\n\n<li>Certain technology purchases<\/li>\n<\/ul>\n\n<p>These assets are typically depreciated over their useful lives.<\/p>\n\n<h3 id=\"h-other-business-assets\" class=\"wp-block-heading\"><strong>Other Business Assets<\/strong><\/h3>\n\n<p>Not all business assets are physical or long-term.<\/p>\n\n<p>Other common examples include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Prepaid expenses, such as insurance paid in advance<\/li>\n\n<li>Licenses and permits<\/li>\n\n<li>Customer deposits, which are often recorded as liabilities until the related work is completed<\/li>\n<\/ul>\n\n<p>Classification depends on how and when the asset provides value.<\/p>\n\n<h3 id=\"h-what-are-personal-assets\" class=\"wp-block-heading\"><strong>What Are Personal Assets?<\/strong><\/h3>\n\n<p>Personal assets are owned by an individual or household rather than a business entity.<\/p>\n\n<p>They commonly include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A home or other property<\/li>\n\n<li>Personal vehicles<\/li>\n\n<li>Savings and investment accounts<\/li>\n\n<li>Retirement funds<\/li>\n<\/ul>\n\n<p>Together with personal liabilities, these assets determine an individual\u2019s net worth.<\/p>\n\n<h3 id=\"h-tangible-personal-asset-examples\" class=\"wp-block-heading\"><strong>Tangible Personal Asset Examples<\/strong><\/h3>\n\n<p>Tangible personal assets are physical items, such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A home or real estate<\/li>\n\n<li>Vehicles<\/li>\n\n<li>Jewelry or collectibles<\/li>\n\n<li>Cash<\/li>\n<\/ul>\n\n<h3 id=\"h-intangible-personal-asset-examples\" class=\"wp-block-heading\"><strong>Intangible Personal Asset Examples<\/strong><\/h3>\n\n<p>Intangible personal assets don\u2019t have a physical form but can still hold value.<\/p>\n\n<p>Examples include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Certain intellectual property rights<\/li>\n\n<li>Contractual rights<\/li>\n\n<li>Royalties or licensing income<\/li>\n<\/ul>\n\n<p>When business and personal assets overlap, separating finances becomes especially important. Using a dedicated <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bank-account\/\">business account<\/a> helps keep ownership clear and records clean.<\/p>\n\n<h2 id=\"h-three-key-properties-of-assets\" class=\"wp-block-heading\"><strong>Three Key Properties of Assets<\/strong><\/h2>\n\n<p>Most assets share three practical traits:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Ownership\/control<\/strong>: you have legal rights to the benefit<\/li>\n\n<li><strong>Measurable value<\/strong>: you can reasonably estimate or record value<\/li>\n\n<li><strong>Future benefit<\/strong>: it can generate cash, reduce expenses, or be converted later<\/li>\n<\/ol>\n\n<h2 id=\"h-why-asset-classification-matters\" class=\"wp-block-heading\"><strong>Why Asset Classification Matters<\/strong><\/h2>\n\n<p>Correctly classifying assets helps:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Improve financial reporting accuracy<\/li>\n\n<li>Support tax planning and depreciation<\/li>\n\n<li>Make financial statements easier to understand<\/li>\n\n<li>Provide clearer insights into business performance<\/li>\n<\/ul>\n\n<p>Poor classification can distort profitability, cash flow, and asset values.<\/p>\n\n<h2 id=\"h-asset-valuation-basics\" class=\"wp-block-heading\"><strong>Asset Valuation Basics<\/strong><\/h2>\n\n<p>Assets can be valued in different ways depending on context.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Market value:<\/strong> what someone would pay today<\/li>\n\n<li><strong>Book value:<\/strong> original cost minus depreciation or amortization<\/li>\n\n<li><strong>Cost basis:<\/strong> amount invested for tax purposes<\/li>\n\n<li><strong>Liquidation value:<\/strong> estimated value in a quick sale<\/li>\n<\/ul>\n\n<p>For accounting purposes, book value is most commonly used.<\/p>\n\n<h2 id=\"h-managing-asset-depreciation\" class=\"wp-block-heading\"><strong>Managing Asset Depreciation<\/strong><\/h2>\n\n<p>Depreciation spreads the cost of long-term tangible assets over their useful lives. It doesn\u2019t affect cash directly, but it does affect reported profit and taxes.<\/p>\n\n<p>Good depreciation tracking depends on:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Accurate purchase records<\/li>\n\n<li>Clear business-use documentation<\/li>\n\n<li>Consistent accounting methods<\/li>\n<\/ul>\n\n<p>This is another area where organized records and <a href=\"https:\/\/invoicefly.com\/product\/invoice-management\/\">invoicing<\/a> make asset management easier over time.<\/p>\n\n<h2 id=\"h-role-of-assets-in-business-performance\" class=\"wp-block-heading\"><strong>Role of Assets in Business Performance<\/strong><\/h2>\n\n<p>Assets influence:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>How much a business can produce or sell<\/li>\n\n<li>How efficiently work gets done<\/li>\n\n<li>Whether financing is available<\/li>\n\n<li>Long-term growth potential<\/li>\n<\/ul>\n\n<p>Businesses with heavy equipment needs operate very differently from asset-light service businesses, even if revenue is similar.<\/p>\n\n<h2 id=\"h-ready-to-put-your-assets-to-work\" class=\"wp-block-heading\"><strong>Ready to Put Your Assets to Work?<\/strong><\/h2>\n\n<p>Once you understand what qualifies as an asset and how different assets are classified, you\u2019re in a stronger position to make informed financial decisions. Clear asset records support better tax planning, cleaner reporting, and more predictable financing outcomes.<\/p>\n\n<p>Making asset tracking manageable comes down to a few habits:\u00a0<\/p>\n\n<ul class=\"wp-block-list\">\n<li>keeping purchase documentation\u00a0<\/li>\n\n<li>recording depreciation consistently<\/li>\n\n<li>and maintaining a clear separation between personal and business finances.\u00a0<\/li>\n<\/ul>\n\n<p>When billing and recordkeeping stay aligned, tools like <a href=\"https:\/\/invoicefly.com\/product\/invoice-management\/\">invoice management<\/a> help ensure receivables are tracked accurately, while longer-term planning fits naturally into broader <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\">financial projections<\/a>.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d4d318d e-flex e-con-boxed e-con e-parent\" data-id=\"1d4d318d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36b2cc8f elementor-widget elementor-widget-heading\" data-id=\"36b2cc8f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27553573 e-flex e-con-boxed e-con e-parent\" data-id=\"27553573\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f3b03c6 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"1f3b03c6\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ebcab008e86\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-1f3b03c6\">\n                        <a href=\"#collapse-8065b3c69ebcab008e86\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69ebcab008e86\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69ebcab008e86\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Does a car loan count as an asset?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69ebcab008e86\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-1f3b03c6\" data-parent=\"#accordion-69ebcab008e86\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No. The car itself may be an asset if you own it and it has value, but the car loan is a liability because it represents money you owe.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-1f3b03c6\">\n                        <a href=\"#collapse-d5b379969ebcab008e86\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969ebcab008e86\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969ebcab008e86\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Can you write off a car as an asset?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969ebcab008e86\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-1f3b03c6\" data-parent=\"#accordion-69ebcab008e86\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>In most cases, you don\u2019t deduct the full cost of a car all at once. Instead, the business-use portion of the vehicle\u2019s cost is typically recovered over time through depreciation or other tax-approved methods. Proper records (such as purchase documents and mileage logs) are essential, and the rules depend on how the vehicle is used and classified under IRS cost-recovery guidelines.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-1f3b03c6\">\n                        <a href=\"#collapse-cd09c8369ebcab008e86\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369ebcab008e86\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369ebcab008e86\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What type of asset is a car?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369ebcab008e86\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-1f3b03c6\" data-parent=\"#accordion-69ebcab008e86\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>That depends on how the car is used. For personal use, a car is generally considered a personal tangible asset. For business use, an owned vehicle is commonly treated as a fixed asset, since it\u2019s used in operations for more than one year.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-1f3b03c6\">\n                        <a href=\"#collapse-460c24b69ebcab008e86\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69ebcab008e86\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69ebcab008e86\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How do you treat a car as a business asset?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69ebcab008e86\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-1f3b03c6\" data-parent=\"#accordion-69ebcab008e86\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>If you own the vehicle, it\u2019s already an asset in a general sense. For business accounting purposes, treating a car as a business asset usually means documenting business use, keeping mileage or usage records, and recording the vehicle properly in your accounting system.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-1f3b03c6\">\n                        <a href=\"#collapse-10f451369ebcab008e86\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369ebcab008e86\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369ebcab008e86\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What are the five main types of assets?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369ebcab008e86\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-1f3b03c6\" data-parent=\"#accordion-69ebcab008e86\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Assets are commonly grouped into the following categories:<\/p>\n<ol>\n<li>Current assets<\/li>\n<li>Fixed (noncurrent) assets<\/li>\n<li>Financial assets<\/li>\n<li>Intangible assets<\/li>\n<li>Alternative or emerging assets, depending on context<\/li>\n<\/ol>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Does a car loan count as an asset?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>No. The car itself may be an asset if you own it and it has value, but the car loan is a liability because it represents money you owe.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Can you write off a car as an asset?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>In most cases, you don\u2019t deduct the full cost of a car all at once. Instead, the business-use portion of the vehicle\u2019s cost is typically recovered over time through depreciation or other tax-approved methods. Proper records (such as purchase documents and mileage logs) are essential, and the rules depend on how the vehicle is used and classified under IRS cost-recovery guidelines.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What type of asset is a car?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>That depends on how the car is used. For personal use, a car is generally considered a personal tangible asset. For business use, an owned vehicle is commonly treated as a fixed asset, since it\u2019s used in operations for more than one year.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. How do you treat a car as a business asset?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>If you own the vehicle, it\u2019s already an asset in a general sense. For business accounting purposes, treating a car as a business asset usually means documenting business use, keeping mileage or usage records, and recording the vehicle properly in your accounting system.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What are the five main types of assets?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Assets are commonly grouped into the following categories:<\/p>\\n<ol>\\n<li>Current assets<\/li>\\n<li>Fixed (noncurrent) assets<\/li>\\n<li>Financial assets<\/li>\\n<li>Intangible assets<\/li>\\n<li>Alternative or emerging assets, depending on context<\/li>\\n<\/ol>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An asset is anything of measurable value that a person or business owns or controls and can use to create future economic benefit, like cash, equipment, a building, or even a trademark. In practical terms, if you can reasonably expect it to help you earn money, reduce costs, or be converted into cash later, it\u2019s [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":86216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-86210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is an Asset? 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=86210"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86210\/revisions"}],"predecessor-version":[{"id":88788,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86210\/revisions\/88788"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/86216"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=86210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=86210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=86210"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=86210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}