{"id":86226,"date":"2025-12-31T13:39:01","date_gmt":"2025-12-31T12:39:01","guid":{"rendered":"https:\/\/invoicefly.com\/?p=86226"},"modified":"2026-02-13T11:09:58","modified_gmt":"2026-02-13T10:09:58","slug":"inmovilizado","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/fixed-assets\/","title":{"rendered":"Activos Fijos: Significado, ejemplos y contabilidad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86226\" class=\"elementor elementor-86226\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74b0ef7b e-flex e-con-boxed e-con e-parent\" data-id=\"74b0ef7b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-570fe558 elementor-widget elementor-widget-text-editor\" data-id=\"570fe558\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Fixed assets are long-term, tangible resources a business owns (such as equipment, buildings, machinery, and vehicles) that support daily operations and generate revenue over several years. They appear on the balance sheet as Property, Plant, and Equipment (PP&amp;E) and gradually lose value through depreciation. Understanding fixed assets is essential for accurate bookkeeping, tax compliance, and evaluating a company\u2019s long-term financial health.<\/p>\n\n<p><strong>This guide will cover:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>What fixed assets are and how they differ from current assets<\/li>\n\n<li>How fixed assets appear on financial statements<\/li>\n\n<li>Depreciation methods and accounting treatment<\/li>\n\n<li>How to calculate net fixed assets and turnover ratios<\/li>\n\n<li>Common examples and why fixed assets matter<\/li>\n<\/ul>\n\n<p><strong>Before we get into the details:<\/strong> tracking asset purchases starts with good documentation. Using Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/product\/invoice-management\/\">invoice management software<\/a> helps small businesses record equipment purchases, vendor bills, and payments in one place, making fixed asset accounting cleaner and more accurate from the start.<\/p>\n\n<h2 id=\"h-what-is-a-fixed-asset\" class=\"wp-block-heading\"><strong>What Is a Fixed Asset?<\/strong><\/h2>\n\n<p>In accounting, fixed assets (also called noncurrent assets) are long-term, tangible items a business owns and uses to operate and not to resell. These assets are expected to provide value for more than one year and are listed on the <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a> under Property, Plant, and Equipment (PP&amp;E).<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<p>Common fixed assets include land, buildings, machinery, office furniture, equipment, and vehicles.<\/p>\n\n<p><strong>In short:<\/strong> fixed assets are long-term, physical resources used in operations, recorded on the balance sheet, depreciated over time, and not easily converted to cash.<\/p>\n\n<p><strong>Read more<\/strong> on <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">assets and liabilities <\/a>in our guide.<\/p>\n\n<h3 id=\"h-fixed-assets-vs-current-assets\" class=\"wp-block-heading\"><strong>Fixed Assets vs. Current Assets<\/strong><\/h3>\n\n<p>The difference between current vs. fixed assets comes down to time and liquidity. Current assets like cash, inventory, and accounts receivable, are expected to be used or converted into cash within one year. Fixed assets support long-term operations and are not intended for quick sale.<\/p>\n\n<h3 id=\"h-key-characteristics-of-a-fixed-asset\" class=\"wp-block-heading\"><strong>Key Characteristics of a Fixed Asset<\/strong><\/h3>\n\n<p>A characteristic of a fixed asset is that it is:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Long-term:<\/strong> Useful life greater than one accounting year<\/li>\n\n<li><strong>Tangible:<\/strong> A physical item that can be seen or touched<\/li>\n\n<li><strong>Used in operations:<\/strong> Supports core business activity<\/li>\n\n<li><strong>Depreciable:<\/strong> Cost is allocated over its useful life<\/li>\n\n<li><strong>Illiquid:<\/strong> Not easily converted to cash<\/li>\n<\/ul>\n\n<h2 id=\"h-understanding-fixed-asset-accounting\" class=\"wp-block-heading\"><strong>Understanding Fixed Asset Accounting<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86230\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-analysis.jpg\" alt=\"Reviewing fixed asset accounting and financial data\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-analysis.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-analysis-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-analysis-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/accounting-analysis-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Understanding fixed asset accounting helps businesses record long-term assets accurately and report their true value over time. Proper classification and depreciation ensure financial statements reflect real operating capacity rather than short-term spending.<\/p>\n\n<h3 id=\"h-how-fixed-assets-appear-on-the-balance-sheet\" class=\"wp-block-heading\"><strong>How Fixed Assets Appear on the Balance Sheet<\/strong><\/h3>\n\n<p>Fixed assets in a balance sheet are reported under noncurrent assets as Property, Plant, and Equipment (PP&amp;E). They are recorded at historical cost and reduced over time by accumulated depreciation.<\/p>\n\n<p>According to the <a href=\"https:\/\/www.bea.gov\/resources\/learning-center\/definitions-and-introduction-fixed-assets\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Bureau of Economic Analysis<\/a>, fixed assets represent long-term investments that support productive capacity rather than short-term liquidity.<\/p>\n\n<h3 id=\"h-fixed-assets-and-the-income-statement\" class=\"wp-block-heading\"><strong>Fixed Assets and the Income Statement<\/strong><\/h3>\n\n<p>Depreciation expense appears on the income statement, reducing net income while spreading asset costs across the periods they help generate revenue. This treatment follows <a href=\"https:\/\/invoicefly.com\/academy\/accrual-basis-accounting\/\">accrual basis accounting<\/a>, which records expenses when they are incurred rather than when cash changes hands.<\/p>\n\n<p>For tax reporting, depreciation methods and recovery periods are set by the <a href=\"https:\/\/www.irs.gov\/forms-pubs\/about-publication-946\" target=\"_blank\" rel=\"noreferrer noopener\">Internal Revenue Service<\/a>, which outlines how different types of fixed assets must be depreciated for federal tax purposes.<\/p>\n\n<h3 id=\"h-fixed-assets-and-the-statement-of-cash-flows\" class=\"wp-block-heading\"><strong>Fixed Assets and the Statement of Cash Flows<\/strong><\/h3>\n\n<p>Cash used to acquire fixed assets appears under investing activities on the cash flow statement. Depreciation is a non-cash expense and is added back to operating cash flow. Businesses reviewing asset purchases alongside liquidity should also understand common <a href=\"https:\/\/invoicefly.com\/academy\/cash-flow-problems\/\">cash flow problems<\/a>.\u00a0<\/p>\n\n<h2 id=\"h-depreciating-fixed-assets-what-you-need-to-know\" class=\"wp-block-heading\"><strong>Depreciating Fixed Assets: What You Need to Know<\/strong><\/h2>\n\n<p>Fixed assets and depreciation are closely connected. Depreciation spreads the cost of a fixed asset over its useful life, helping match expenses with revenue and ensuring accurate profit reporting.<\/p>\n\n<h3 id=\"h-straight-line-depreciation\" class=\"wp-block-heading\"><strong>Straight-Line Depreciation<\/strong><\/h3>\n\n<p>The most common method. Expense is evenly spread:<br \/><strong><em>(Cost \u2013 Salvage Value) \u00f7 Useful Life<\/em><\/strong><\/p>\n\n<h3 id=\"h-double-declining-balance\" class=\"wp-block-heading\"><strong>Double-Declining Balance<\/strong><\/h3>\n\n<p>An accelerated method that records higher depreciation in earlier years.<\/p>\n\n<h3 id=\"h-units-of-production\" class=\"wp-block-heading\"><strong>Units of Production<\/strong><\/h3>\n\n<p>Depreciation based on actual usage or output rather than time.<\/p>\n\n<h3 id=\"h-sum-of-the-years-digits\" class=\"wp-block-heading\"><strong>Sum-of-the-Years-Digits<\/strong><\/h3>\n\n<p>An accelerated method using a declining fraction over the asset\u2019s life.<\/p>\n\n<h3 id=\"h-accumulated-depreciation\" class=\"wp-block-heading\"><strong>Accumulated Depreciation<\/strong><\/h3>\n\n<p>The total depreciation recorded to date. It offsets the asset\u2019s gross cost on the balance sheet. For step-by-step examples, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-calculate-depreciation\/\">how to calculate depreciation<\/a>.<\/p>\n\n<h2 id=\"h-how-fixed-assets-are-acquired-and-disposed\" class=\"wp-block-heading\"><strong>How Fixed Assets Are Acquired and Disposed<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86233\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/industrial-painting-equipment.jpg\" alt=\"Industrial equipment used as a long-term fixed asset\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/industrial-painting-equipment.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/industrial-painting-equipment-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/industrial-painting-equipment-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/industrial-painting-equipment-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-acquisition-and-capitalization\" class=\"wp-block-heading\"><strong>Acquisition and Capitalization<\/strong><\/h3>\n\n<p>When a fixed asset is purchased, it is capitalized at cost. This includes the purchase price plus delivery, installation, and setup costs. A capitalization policy sets minimum thresholds for expensing versus capitalizing items.<\/p>\n\n<h3 id=\"h-revaluations-impairments-amp-fixed-asset-reconciliation\" class=\"wp-block-heading\"><strong>Revaluations, Impairments &amp; Fixed Asset Reconciliation<\/strong><\/h3>\n\n<p>Over time, assets may lose value due to damage, obsolescence, or reduced usefulness. Impairment occurs when an asset\u2019s carrying value exceeds its recoverable amount. Fixed asset reconciliation ensures asset records match the general ledger and supports <a href=\"https:\/\/invoicefly.com\/academy\/audit-meaning\/\">audit<\/a> readiness.\u00a0<\/p>\n\n<h3 id=\"h-disposal-and-sale\" class=\"wp-block-heading\"><strong>Disposal and Sale<\/strong><\/h3>\n\n<p>When an asset is sold, traded, or retired, businesses must remove the asset\u2019s cost and accumulated depreciation from the books and record any gain or loss.<\/p>\n\n<h2 id=\"h-calculating-fixed-assets\" class=\"wp-block-heading\"><strong>Calculating Fixed Assets<\/strong><\/h2>\n\n<p>Calculating fixed assets shows how much a business has invested in long-term resources and how much value remains after depreciation, helping support accurate reporting and analysis.<\/p>\n\n<h3 id=\"h-gross-vs-net-fixed-assets\" class=\"wp-block-heading\"><strong>Gross vs. Net Fixed Assets<\/strong><\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Gross fixed assets:<\/strong> Original purchase cost<\/li>\n\n<li><strong>Net fixed assets:<\/strong> Gross cost minus accumulated depreciation<\/li>\n<\/ul>\n\n<h3 id=\"h-how-to-calculate-net-fixed-assets\" class=\"wp-block-heading\"><strong>How to Calculate Net Fixed Assets<\/strong><\/h3>\n\n<p><strong>Net Fixed Assets = Gross Fixed Assets \u2013 Accumulated Depreciation<\/strong><\/p>\n\n<p>This figure shows the remaining book value of long-term investments.<\/p>\n\n<h3 id=\"h-capitalization-policy-amp-materiality\" class=\"wp-block-heading\"><strong>Capitalization Policy &amp; Materiality<\/strong><\/h3>\n\n<p>Materiality thresholds help ensure consistency and accuracy in asset reporting.<\/p>\n\n<h2 id=\"h-what-is-a-fixed-asset-turnover-ratio\" class=\"wp-block-heading\"><strong>What Is a Fixed Asset Turnover Ratio?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86234\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/home-office-equipment.jpg\" alt=\"Home office equipment recorded as fixed assets\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/home-office-equipment.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/home-office-equipment-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/home-office-equipment-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/home-office-equipment-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>The fixed asset turnover ratio measures how efficiently a business uses fixed assets to generate revenue.<\/p>\n\n<h3 id=\"h-how-to-calculate-the-asset-turnover-ratio\" class=\"wp-block-heading\"><strong>How to Calculate the Asset Turnover Ratio<\/strong><\/h3>\n\n<p><strong>Net Sales \u00f7 Average Net Fixed Assets<\/strong><\/p>\n\n<h3 id=\"h-what-is-a-good-turnover-ratio\" class=\"wp-block-heading\"><strong>What Is a Good Turnover Ratio?<\/strong><\/h3>\n\n<p>A \u201cgood\u201d ratio varies by industry. Capital-intensive businesses often have lower ratios than service businesses. Reviewing this metric alongside other <a href=\"https:\/\/invoicefly.com\/academy\/profitability-ratios\/\">profitability ratios<\/a> provides better insight.<\/p>\n\n<h2 id=\"h-examples-of-fixed-assets\" class=\"wp-block-heading\"><strong>Examples of Fixed Assets<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86235\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/company-truck-fleet-fixed-assets.jpg\" alt=\"Company truck fleet classified as fixed assets\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/company-truck-fleet-fixed-assets.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/company-truck-fleet-fixed-assets-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/company-truck-fleet-fixed-assets-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/12\/company-truck-fleet-fixed-assets-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>An example of a fixed asset includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Land<\/li>\n\n<li>Buildings and factories<\/li>\n\n<li>Furniture, fixtures, and office equipment<\/li>\n\n<li>Machinery and tools<\/li>\n\n<li>Vehicles<\/li>\n\n<li>Leasehold improvements<\/li>\n\n<li>Computer hardware and some software<\/li>\n<\/ul>\n\n<p>So, is equipment a fixed asset? In most cases, yes\u2014if it\u2019s used long term in operations.<\/p>\n\n<h2 id=\"h-what-are-other-types-of-noncurrent-assets\" class=\"wp-block-heading\"><strong>What Are Other Types of Noncurrent Assets?<\/strong><\/h2>\n\n<h3 id=\"h-intangible-assets\" class=\"wp-block-heading\"><strong>Intangible Assets<\/strong><\/h3>\n\n<p>Patents, trademarks, and goodwill. These are amortized rather than depreciated.<\/p>\n\n<h3 id=\"h-right-of-use-rou-assets-vs-fixed-assets\" class=\"wp-block-heading\"><strong>Right-of-Use (ROU) Assets vs Fixed Assets<\/strong><\/h3>\n\n<p>ROU assets arise from lease agreements and differ from traditionally owned fixed assets.<\/p>\n\n<h3 id=\"h-operating-vs-non-operating-assets\" class=\"wp-block-heading\"><strong>Operating vs Non-Operating Assets<\/strong><\/h3>\n\n<p>Operating assets support core business activity, while non-operating assets do not directly generate revenue.<\/p>\n\n<h2 id=\"h-what-is-the-life-cycle-of-a-fixed-asset\" class=\"wp-block-heading\"><strong>What Is the Life Cycle of a Fixed Asset?<\/strong><\/h2>\n\n<p>The life cycle of a fixed asset covers every stage an asset passes through, from purchase to disposal. Managing each stage improves accuracy, compliance, and long-term planning.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Acquisition:<\/strong> Asset is purchased, built, or obtained and capitalized<\/li>\n\n<li><strong>Depreciation:<\/strong> Cost is allocated over its useful life<\/li>\n\n<li><strong>Revaluation &amp; Impairment:<\/strong> Value is adjusted when conditions change<\/li>\n\n<li><strong>Disposals:<\/strong> Asset is sold, retired, or scrapped<\/li>\n\n<li><strong>Transfers:<\/strong> Asset moves between departments or locations<\/li>\n<\/ul>\n\n<h2 id=\"h-why-are-fixed-assets-important\" class=\"wp-block-heading\"><strong>Why Are Fixed Assets Important?<\/strong><\/h2>\n\n<p>Fixed assets influence how a business operates, grows, and is evaluated financially.<\/p>\n\n<h3 id=\"h-support-business-operations\" class=\"wp-block-heading\"><strong>Support Business Operations<\/strong><\/h3>\n\n<p>They provide the physical foundation for producing goods and delivering services. Without reliable fixed assets, productivity drops and costs rise.<\/p>\n\n<h3 id=\"h-increase-valuation\" class=\"wp-block-heading\"><strong>Increase Valuation<\/strong><\/h3>\n\n<p>A strong, well-documented asset base signals stability to lenders and investors. According to the <a href=\"https:\/\/www.bea.gov\/resources\/learning-center\/definitions-and-introduction-fixed-assets\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Bureau of Economic Analysis<\/a>, fixed assets reflect long-term productive capacity rather than short-term liquidity.<\/p>\n\n<h3 id=\"h-improve-long-term-growth\" class=\"wp-block-heading\"><strong>Improve Long-Term Growth<\/strong><\/h3>\n\n<p>Strategic asset investments support efficiency, scalability, and higher output without matching increases in labor or overhead.<\/p>\n\n<h2 id=\"h-ready-to-take-control-of-your-fixed-assets\" class=\"wp-block-heading\"><strong>Ready to Take Control of Your Fixed Assets?<\/strong><\/h2>\n\n<p>Fixed assets like equipment, vehicles, and office upgrades represent real money tied up in your business. When purchases aren\u2019t documented properly, depreciation schedules become harder to manage and financial reports lose reliability. Using a simple system to track asset-related purchases helps avoid those issues.With Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/product\/invoice-management\/\">invoice management<\/a>, you can record fixed asset purchases, store supporting documentation, and keep everything organized for <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">bookkeeping<\/a>, tax prep, and year-end reviews.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69a926d8 e-flex e-con-boxed e-con e-parent\" data-id=\"69a926d8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47a022e0 elementor-widget elementor-widget-heading\" data-id=\"47a022e0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Fixed Assets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6262695 e-flex e-con-boxed e-con e-parent\" data-id=\"6262695\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23c6b236 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"23c6b236\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0d302f08a1\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-23c6b236\">\n                        <a href=\"#collapse-8065b3c69d0d302f08a1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0d302f08a1\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0d302f08a1\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Is a car a fixed asset or current asset?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0d302f08a1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-23c6b236\" data-parent=\"#accordion-69d0d302f08a1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A car used primarily for business over multiple years is considered a fixed asset. It provides ongoing value, is recorded on the balance sheet, and is typically depreciated over its useful life rather than expensed all at once.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-23c6b236\">\n                        <a href=\"#collapse-d5b379969d0d302f08a1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d0d302f08a1\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d0d302f08a1\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Is a house a fixed or liquid asset?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d0d302f08a1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-23c6b236\" data-parent=\"#accordion-69d0d302f08a1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A business-owned house or building is a fixed asset because it is held for long-term use in operations. While it may have significant value, it is not considered liquid due to the time, cost, and complexity involved in selling it.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-23c6b236\">\n                        <a href=\"#collapse-cd09c8369d0d302f08a1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d0d302f08a1\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d0d302f08a1\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What can be classified as fixed assets?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d0d302f08a1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-23c6b236\" data-parent=\"#accordion-69d0d302f08a1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Fixed assets include property, machinery, equipment, vehicles, and other long-term tools used in daily business operations. To qualify, the asset must have a useful life of more than one year and not be intended for resale.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-23c6b236\">\n                        <a href=\"#collapse-460c24b69d0d302f08a1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d0d302f08a1\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d0d302f08a1\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What are 20 examples of fixed assets?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d0d302f08a1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-23c6b236\" data-parent=\"#accordion-69d0d302f08a1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Common examples include: land, buildings, factories, machinery, vehicles, furniture, office equipment, computers, servers, tools, leasehold improvements, production equipment, warehouse shelving, security systems, point-of-sale hardware, and company-owned signage.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-23c6b236\">\n                        <a href=\"#collapse-10f451369d0d302f08a1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d0d302f08a1\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d0d302f08a1\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is not considered a fixed asset?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d0d302f08a1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-23c6b236\" data-parent=\"#accordion-69d0d302f08a1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Cash, inventory, prepaid expenses, and short-term receivables are not fixed assets. These items are classified as current assets because they are expected to be used, sold, or converted to cash within one year.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Is a car a fixed asset or current asset?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A car used primarily for business over multiple years is considered a fixed asset. It provides ongoing value, is recorded on the balance sheet, and is typically depreciated over its useful life rather than expensed all at once.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=86226"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86226\/revisions"}],"predecessor-version":[{"id":88787,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86226\/revisions\/88787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/86227"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=86226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=86226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=86226"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=86226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}