{"id":86240,"date":"2026-01-06T13:16:01","date_gmt":"2026-01-06T12:16:01","guid":{"rendered":"https:\/\/invoicefly.com\/?p=86240"},"modified":"2026-02-13T11:24:23","modified_gmt":"2026-02-13T10:24:23","slug":"margen-bruto","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/gross-margin\/","title":{"rendered":"\u00bfQu\u00e9 es el margen bruto? Definici\u00f3n, f\u00f3rmula y ejemplos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86240\" class=\"elementor elementor-86240\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7321a7 e-flex e-con-boxed e-con e-parent\" data-id=\"4f7321a7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79ecbc31 elementor-widget elementor-widget-text-editor\" data-id=\"79ecbc31\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Gross margin (also referred to as gross profit margin) is one of the most important financial metrics for understanding whether a business is fundamentally profitable. It measures how much revenue remains after covering the direct costs of producing goods or delivering services. Unlike top-line revenue, gross margin reveals whether your pricing and cost structure actually support long-term sustainability.<\/p>\n\n<p>Before we get into the details: accurate margins start with accurate pricing. Using Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\">free estimate generator<\/a> helps you price jobs correctly from the start, capture true costs, and ensure your revenue data reflects what your business actually earns, making gross margin calculations far more reliable.<\/p>\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<h2 id=\"h-what-is-gross-margin\" class=\"wp-block-heading\"><strong>What Is Gross Margin?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86280\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/gross-margin-analysis-laptop-screen.jpg\" alt=\"Laptop used for financial analysis and gross margin calculations\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/gross-margin-analysis-laptop-screen.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/gross-margin-analysis-laptop-screen-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/gross-margin-analysis-laptop-screen-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/gross-margin-analysis-laptop-screen-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Gross margin is a profitability ratio that shows the percentage of revenue left after subtracting the<a href=\"https:\/\/invoicefly.com\/glossary\/cogs\/\"> cost of goods sold<\/a> (COGS). It focuses exclusively on the costs directly required to produce a product or deliver a service.<\/p>\n\n<p>Direct costs typically include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Raw materials and inventory<\/li>\n\n<li>Manufacturing or production labor<\/li>\n\n<li>Direct service labor<\/li>\n\n<li>Packaging and production supplies<\/li>\n<\/ul>\n\n<p>Gross margin does not include indirect or operating expenses such as rent, utilities, marketing, office salaries, insurance, or taxes. Those costs are evaluated separately when calculating operating margin and net margin on an<a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\"> income statement<\/a>.<\/p>\n\n<p>Because gross margin isolates core business activity, it helps answer a critical question: <em>Does this business make enough money on its core offerings to support everything else?<\/em><\/p>\n\n<h3 id=\"h-gross-margin-vs-gross-profit\" class=\"wp-block-heading\"><strong>Gross Margin vs Gross Profit<\/strong><\/h3>\n\n<p>Gross profit and gross margin are related but serve different analytical purposes.<\/p>\n\n<p>Gross profit is a dollar amount:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Revenue \u2013 COGS = Gross profit<\/li>\n<\/ul>\n\n<p>Gross margin converts that number into a percentage:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Gross profit \u00f7 Revenue = Gross margin<\/li>\n<\/ul>\n\n<p>For example, a company with $80,000 in gross profit may sound profitable. But if revenue is $800,000, the gross margin is only 10%. Percentages provide context that dollar amounts alone cannot, especially when comparing performance across time or products.<\/p>\n\n<h3 id=\"h-why-gross-margin-matters\" class=\"wp-block-heading\"><strong>Why Gross Margin Matters<\/strong><\/h3>\n\n<p>Gross margin matters because it directly influences a business\u2019s ability to survive and grow. A strong margin:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Provides room to pay operating expenses<\/li>\n\n<li>Supports reinvestment in staff, equipment, or marketing<\/li>\n\n<li>Helps absorb rising costs without immediate price increases<\/li>\n<\/ul>\n\n<p>Businesses with consistently strong margins are better positioned to manage overhead, cash flow challenges, and long-term planning, especially when combined with strong<a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\"> business bookkeeping practices<\/a>.<\/p>\n\n<h2 id=\"h-formula-and-calculation-of-gross-margin\" class=\"wp-block-heading\"><strong>Formula and Calculation of Gross Margin<\/strong><\/h2>\n\n<p>Gross margin is simple to calculate, but accuracy depends on using the correct inputs.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-86281\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/manufacturing-production-floor-direct-costs.jpg\" alt=\"Manufacturing workers operating machinery on production floor\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/manufacturing-production-floor-direct-costs.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/manufacturing-production-floor-direct-costs-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/manufacturing-production-floor-direct-costs-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/manufacturing-production-floor-direct-costs-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-gross-margin-formula\" class=\"wp-block-heading\"><strong>Gross Margin Formula<\/strong><\/h3>\n\n<p>The formula for gross margin is:<\/p>\n\n<p><strong>(Revenue \u2013 Cost of Goods Sold) \u00f7 Revenue<\/strong><\/p>\n\n<p>Revenue should reflect net sales after discounts, returns, and allowances. COGS should include only direct costs tied to production or service delivery. Misclassifying expenses such as including rent or marketing, will distort your results.<\/p>\n\n<p>The<a href=\"https:\/\/www.mass.gov\/info-details\/chapter-4-calculating-costs-setting-a-price\" target=\"_blank\" rel=\"noreferrer noopener\"> Massachusetts Office of Consumer Affairs<\/a> emphasizes accurate cost classification as a key step in setting sustainable prices.<\/p>\n\n<h3 id=\"h-step-by-step-example-calculation\" class=\"wp-block-heading\"><strong>Step-by-Step Example Calculation<\/strong><\/h3>\n\n<p>Consider a small manufacturing business:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Revenue: $250,000<\/li>\n\n<li>Raw materials: $110,000<\/li>\n\n<li>Direct labor: $40,000<\/li>\n<\/ul>\n\n<ol class=\"wp-block-list\">\n<li>Calculate COGS<br \/>COGS = $150,000<\/li>\n\n<li>Calculate gross profit<br \/>$250,000 \u2013 $150,000 = $100,000<\/li>\n\n<li>Divide by revenue<br \/>$100,000 \u00f7 $250,000 = 0.40<\/li>\n\n<li>Convert to percentage<br \/>Gross margin = 40%<\/li>\n<\/ol>\n\n<h3 id=\"h-gross-margin-percentage\" class=\"wp-block-heading\"><strong>Gross Margin Percentage<\/strong><\/h3>\n\n<p>This percentage allows businesses to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Compare performance across periods<\/li>\n\n<li>Evaluate different product lines<\/li>\n\n<li>Benchmark against competitors<\/li>\n<\/ul>\n\n<p><strong>Pro Tip: <\/strong>Tools like Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/profit-margin-calculator\/\"> profit margin calculator<\/a> can automate these calculations and reduce errors.<\/p>\n\n<h2 id=\"h-what-gross-margin-can-tell-you\" class=\"wp-block-heading\"><strong>What Gross Margin Can Tell You<\/strong><\/h2>\n\n<p>It provides insight into several critical aspects of business performance.<\/p>\n\n<h3 id=\"h-efficiency-of-production\" class=\"wp-block-heading\"><strong>Efficiency of Production<\/strong><\/h3>\n\n<p>Declining gross margin often signals inefficiencies, such as rising material costs or increased labor hours. Monitoring margins alongside tracking <a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\">transactions<\/a> helps identify problems early.<\/p>\n\n<h3 id=\"h-profitability-of-core-operations\" class=\"wp-block-heading\"><strong>Profitability of Core Operations<\/strong><\/h3>\n\n<p>If gross margin is weak, no amount of <a href=\"https:\/\/invoicefly.com\/academy\/overhead-meaning\/\">overhead<\/a> cost-cutting will fix the underlying issue. Healthy margins indicate that the core business activity is profitable before administrative costs.<\/p>\n\n<h3 id=\"h-pricing-strategy-guidance\" class=\"wp-block-heading\"><strong>Pricing Strategy Guidance<\/strong><\/h3>\n\n<p>Margins help determine whether pricing is sustainable. Thin margins often indicate prices are too low relative to costs or that the product mix needs adjustment.<\/p>\n\n<h2 id=\"h-gross-margin-vs-net-margin\" class=\"wp-block-heading\"><strong>Gross Margin vs Net Margin<\/strong><\/h2>\n\n<p>Gross margin and net margin measure <a href=\"https:\/\/invoicefly.com\/academy\/profitability-ratios\/\">profitability<\/a> at different levels.<\/p>\n\n<p>While gross margin focuses on direct costs only, net margin includes:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Operating expenses<\/li>\n\n<li>Interest and taxes<\/li>\n\n<li>Depreciation and amortization<\/li>\n<\/ul>\n\n<h2 id=\"h-gross-margin-vs-gross-profit-0\" class=\"wp-block-heading\"><strong>Gross Margin vs Gross Profit<\/strong><\/h2>\n\n<p>Gross profit appears as a line item on the <a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\">income statement<\/a> and supports budgeting and forecasting. Gross margin expresses efficiency as a ratio, making it easier to compare periods, products, and competitors.<\/p>\n\n<p>Both metrics are important, but gross margin is usually more actionable for strategic decisions.<\/p>\n\n<h2 id=\"h-how-to-use-gross-margin\" class=\"wp-block-heading\"><strong>How to Use Gross Margin<\/strong><\/h2>\n\n<h3 id=\"h-business-decisions\" class=\"wp-block-heading\"><strong>Business Decisions<\/strong><\/h3>\n\n<p>Businesses use gross margin to decide whether to discontinue products, renegotiate supplier contracts, or revise pricing strategies.<\/p>\n\n<h3 id=\"h-investment-evaluation\" class=\"wp-block-heading\"><strong>Investment Evaluation<\/strong><\/h3>\n\n<p>Investors and lenders often review margins alongside<a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\"> financial projections<\/a> to assess long-term viability.<\/p>\n\n<h3 id=\"h-revenue-optimization\" class=\"wp-block-heading\"><strong>Revenue Optimization<\/strong><\/h3>\n\n<p>Tracking margins by product highlights which offerings generate the most profit per dollar of revenue.<\/p>\n\n<h2 id=\"h-what-is-a-good-gross-margin\" class=\"wp-block-heading\"><strong>What Is a Good Gross Margin?<\/strong><\/h2>\n\n<p>There is no universal number which constitutes a &#8220;good&#8221; margin. Benchmarks vary widely by industry.<\/p>\n\n<p>Typical ranges include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Grocery and retail: 20%\u201335%<\/li>\n\n<li>Manufacturing: 30%\u201350%<\/li>\n\n<li>Professional services: 50%\u201375%<\/li>\n\n<li>Software and digital products: 70%+<\/li>\n<\/ul>\n\n<p>According to the<a href=\"https:\/\/www.bls.gov\/productivity\/articles-and-research\/retail-transformation-measures\/retail-trade-margin-productivity\/home.htm\" target=\"_blank\" rel=\"noreferrer noopener\"> U.S. Bureau of Labor Statistics<\/a>, retail margins vary significantly by category, making industry-specific comparisons essential.<\/p>\n\n<h2 id=\"h-common-gross-margin-mistakes\" class=\"wp-block-heading\"><strong>Common Gross Margin Mistakes<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"561\" class=\"wp-image-86282\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-team-financial-meeting-analysis.jpg\" alt=\"Business team reviewing financial performance in meeting\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-team-financial-meeting-analysis.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-team-financial-meeting-analysis-300x168.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-team-financial-meeting-analysis-768x431.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-team-financial-meeting-analysis-710x398.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Even profitable businesses can misunderstand or miscalculate gross margin. These mistakes often lead to poor pricing decisions, inaccurate financial reporting, and false assumptions about profitability. Below are the most common errors and how to avoid them.<\/p>\n\n<h3 id=\"h-overlooking-hidden-cogs\" class=\"wp-block-heading\"><strong>Overlooking Hidden COGS<\/strong><\/h3>\n\n<p>One of the most frequent gross margin mistakes is failing to include all direct costs in cost of goods sold (COGS). Many businesses only count obvious expenses like materials or inventory purchases and overlook other direct costs that should be included.<\/p>\n\n<p>Commonly missed COGS items include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Freight and inbound shipping for inventory<\/li>\n\n<li>Packaging and labeling materials<\/li>\n\n<li>Direct labor tied to production or service delivery<\/li>\n\n<li>Merchant processing fees tied directly to product sales<\/li>\n<\/ul>\n\n<p>Excluding these costs inflates gross margin and creates a misleading picture of profitability. Over time, this can result in underpricing products or services and cash flow problems when real costs surface.\u00a0<\/p>\n\n<h3 id=\"h-misclassifying-expenses\" class=\"wp-block-heading\"><strong>Misclassifying Expenses<\/strong><\/h3>\n\n<p>Another major issue is misclassifying overhead expenses as COGS or vice versa. Including rent, marketing, office salaries, or software subscriptions in COGS artificially lowers gross margin and makes core operations appear less profitable than they truly are.<\/p>\n\n<p>To avoid this, businesses should maintain a clear and consistent<a href=\"https:\/\/invoicefly.com\/glossary\/chart-of-accounts\/\"> chart of accounts<\/a> that clearly separates:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Direct production or service costs<\/li>\n\n<li>Operating expenses<\/li>\n\n<li>Administrative and overhead costs<\/li>\n<\/ul>\n\n<p>Accurate expense classification not only improves gross margin accuracy but also ensures financial statements remain reliable for lenders, investors, and tax reporting.<\/p>\n\n<h3 id=\"h-ignoring-product-mix\" class=\"wp-block-heading\"><strong>Ignoring Product Mix<\/strong><\/h3>\n\n<p>Looking only at overall gross margin can hide serious issues at the product level. A business may appear profitable on paper while relying heavily on low-margin products that consume time, labor, and resources.<\/p>\n\n<p>For example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>High-volume, low-margin items can dilute overall margins<\/li>\n\n<li>Promotional or discounted products may generate sales but little profit<\/li>\n\n<li>Service add-ons may carry significantly higher margins than core offerings<\/li>\n<\/ul>\n\n<p>Tracking gross margin by product or service reveals which offerings truly drive profitability. This insight allows businesses to adjust pricing, marketing focus, or inventory strategy to prioritize higher-margin revenue streams and improve overall financial performance.<\/p>\n\n<h2 id=\"h-how-companies-can-improve-gross-margins\" class=\"wp-block-heading\"><strong>How Companies Can Improve Gross Margins<\/strong><\/h2>\n\n<p>Businesses improve margins by:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Negotiating supplier pricing<\/li>\n\n<li>Reducing waste and inefficiencies<\/li>\n\n<li>Adjusting prices strategically<\/li>\n\n<li>Focusing on higher-margin offerings<\/li>\n<\/ul>\n\n<p>Accurate invoicing and clean financial data supported by tools like Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/product\/client-portal\/\">client portal<\/a> are critical to measuring improvement accurately.<\/p>\n\n<h2 id=\"h-examples-of-gross-profit-margin\" class=\"wp-block-heading\"><strong>Examples of Gross Profit Margin<\/strong><\/h2>\n\n<p><strong>Retail example<\/strong><strong><br \/><\/strong>Revenue: $400,000<br \/>COGS: $260,000<br \/>Gross margin: 35%<\/p>\n\n<p><strong>eCommerce example<\/strong><strong><br \/><\/strong>Revenue: $220,000<br \/>COGS: $110,000<br \/>Gross margin: 50%<\/p>\n\n<p><strong>Service business example<\/strong><strong><br \/><\/strong>Revenue: $180,000<br \/>Direct labor: $54,000<br \/>Gross margin: 70%<\/p>\n\n<h2 id=\"h-ready-to-improve-your-gross-margin\" class=\"wp-block-heading\"><strong>Ready to Improve Your Gross Margin?<\/strong><\/h2>\n\n<p>Gross margin is one of the most actionable financial metrics for small businesses. It shows whether your pricing, costs, and operations are aligned to support sustainable growth.By tracking margins consistently, and backing them with accurate invoicing, you gain clarity and control over your financial performance. Using Invoice Fly\u2019s client portal helps centralize invoices, payments, and customer records, ensuring every sale is documented correctly and your gross margin data stays accurate as your business scales.<br \/><br \/>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<br \/><br \/><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-420498e6 e-flex e-con-boxed e-con e-parent\" data-id=\"420498e6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-157015c9 elementor-widget elementor-widget-heading\" data-id=\"157015c9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Gross Margin\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7eb8a54a e-flex e-con-boxed e-con e-parent\" data-id=\"7eb8a54a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52428b77 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"52428b77\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ebc8ead89fe\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-52428b77\">\n                        <a href=\"#collapse-8065b3c69ebc8ead89fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69ebc8ead89fe\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69ebc8ead89fe\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What does gross margin tell you?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69ebc8ead89fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-52428b77\" data-parent=\"#accordion-69ebc8ead89fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Gross margin shows how efficiently a business converts revenue into profit after covering direct production or service costs. It helps determine whether core operations generate enough profit to support overhead expenses and future growth.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-52428b77\">\n                        <a href=\"#collapse-d5b379969ebc8ead89fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969ebc8ead89fe\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969ebc8ead89fe\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is the difference between gross profit and gross margin?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969ebc8ead89fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-52428b77\" data-parent=\"#accordion-69ebc8ead89fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Gross profit is the dollar amount left after subtracting cost of goods sold from revenue. Gross margin expresses that same profit as a percentage of revenue, making it easier to compare performance across time periods or businesses.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-52428b77\">\n                        <a href=\"#collapse-cd09c8369ebc8ead89fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369ebc8ead89fe\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369ebc8ead89fe\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What\u2019s considered a good gross margin?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369ebc8ead89fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-52428b77\" data-parent=\"#accordion-69ebc8ead89fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A good gross margin varies by industry, business model, and cost structure. Rather than focusing on a single benchmark, tracking margin trends over time provides better insight into efficiency and pricing health.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-52428b77\">\n                        <a href=\"#collapse-460c24b69ebc8ead89fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69ebc8ead89fe\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69ebc8ead89fe\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Why use margin instead of profit?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69ebc8ead89fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-52428b77\" data-parent=\"#accordion-69ebc8ead89fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Margins provide context that profit alone cannot. They allow meaningful comparisons across businesses of different sizes and help identify whether profitability is improving or declining as revenue changes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-52428b77\">\n                        <a href=\"#collapse-10f451369ebc8ead89fe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369ebc8ead89fe\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369ebc8ead89fe\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Can a company have gross profit but no net profit?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369ebc8ead89fe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-52428b77\" data-parent=\"#accordion-69ebc8ead89fe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes. A business can generate positive gross profit but still report a net loss if operating expenses, interest, or taxes are too high. This often indicates that overhead costs are the main issue.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What does gross margin tell you?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Gross margin shows how efficiently a business converts revenue into profit after covering direct production or service costs. It helps determine whether core operations generate enough profit to support overhead expenses and future growth.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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Unlike top-line revenue, gross margin reveals whether your pricing and cost structure actually [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":86279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[101],"class_list":["post-86240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Gross Margin? 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=86240"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86240\/revisions"}],"predecessor-version":[{"id":88825,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86240\/revisions\/88825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/86279"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=86240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=86240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=86240"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=86240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}