{"id":86318,"date":"2026-01-06T15:43:52","date_gmt":"2026-01-06T14:43:52","guid":{"rendered":"https:\/\/invoicefly.com\/?p=86318"},"modified":"2026-02-13T11:24:22","modified_gmt":"2026-02-13T10:24:22","slug":"ingreso-marginal","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/marginal-revenue\/","title":{"rendered":"Explicaci\u00f3n del ingreso marginal: Definici\u00f3n, f\u00f3rmula y ejemplos empresariales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86318\" class=\"elementor elementor-86318\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d888b1e e-flex e-con-boxed e-con e-parent\" data-id=\"6d888b1e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e474b3b elementor-widget elementor-widget-text-editor\" data-id=\"1e474b3b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Marginal revenue is the additional income a business earns from selling one more unit of a product or service. While total revenue shows how much money your business brings in overall, marginal revenue focuses on <em>incremental change<\/em>: what actually happens to revenue when output increases slightly.<\/p>\n\n\n\n<p>For small business owners, contractors, and service professionals, this distinction matters. Growing sales does not always mean growing profit. Marginal revenue helps you understand when selling more makes sense and when it quietly hurts your bottom line.<\/p>\n\n\n\n<p><strong>Before we get into the details:<\/strong> understanding marginal revenue is most useful when you can quickly compare revenue changes to profit. Using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/profit-margin-calculator\/\"> profit margin calculator<\/a> helps you see whether the extra revenue from selling one more unit is actually improving profitability.<\/p>\n\n\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-marginal-revenue\"><strong>What Is Marginal Revenue?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-team-financial-analysis.jpg\" alt=\"Small business team reviewing financial data on a laptop\" class=\"wp-image-86325\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-team-financial-analysis.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-team-financial-analysis-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-team-financial-analysis-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-team-financial-analysis-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Marginal revenue is the extra income earned from selling one additional unit of output. In economics, the marginal revenue definition focuses on how total revenue changes as quantity sold changes.<\/p>\n\n\n\n<p>In simple terms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total revenue<\/strong> answers: \u201cHow much did we make?\u201d<\/li>\n\n\n\n<li><strong>Marginal revenue<\/strong> answers: \u201cHow much more did we make by selling one more unit?\u201d<\/li>\n<\/ul>\n\n\n\n<p>This concept applies across industries. Whether you sell lawn care services, HVAC repairs, retail products, or construction projects, marginal revenue shows the financial value of the next sale and not just the average.<\/p>\n\n\n\n<p>Businesses use marginal revenue to identify optimal pricing and output levels that maximize profit rather than just sales volume.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-marginal-revenue-works\"><strong>How Marginal Revenue Works<\/strong><\/h2>\n\n\n\n<p>Marginal revenue depends on how pricing changes as sales volume increases. This is where many businesses get tripped up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-revenue-and-marginal-revenue\"><strong>Revenue and Marginal Revenue<\/strong><\/h3>\n\n\n\n<p>If the price of a product or service stays the same regardless of how many units you sell, marginal revenue equals the price. For example, if you charge $100 per service and sell one more service at the same price, marginal revenue is $100.<\/p>\n\n\n\n<p>However, if you lower prices to sell more units (through discounts, promotions, or bundled pricing, for example) marginal revenue begins to fall. That\u2019s because earlier units are now sold at a lower price as well.<\/p>\n\n\n\n<p>This is why understanding<a href=\"https:\/\/invoicefly.com\/academy\/margin-vs-markup\/\"> margin vs. markup<\/a> is so important. A pricing strategy that looks good on the surface may actually reduce marginal revenue and overall profit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-market-structure-and-marginal-revenue\"><strong>Market Structure and Marginal Revenue<\/strong><\/h3>\n\n\n\n<p>Market conditions heavily influence marginal revenue:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Perfect competition:<\/strong> Businesses are price takers. Each additional unit sells at the same market price, so marginal revenue equals price.<\/li>\n\n\n\n<li><strong>Imperfect competition:<\/strong> Businesses must lower prices to sell more units. Marginal revenue declines as output increases.<\/li>\n<\/ul>\n\n\n\n<p>This is why marginal revenue curves slope downward in monopolistic or monopolistic competition markets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/marginal-revenue-notebook.jpg\" alt=\"Business profit and revenue formulas written in a notebook\" class=\"wp-image-86326\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/marginal-revenue-notebook.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/marginal-revenue-notebook-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/marginal-revenue-notebook-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/marginal-revenue-notebook-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-calculate-marginal-revenue\"><strong>How to Calculate Marginal Revenue<\/strong><\/h2>\n\n\n\n<p>Knowing how to calculate marginal revenue is essential for pricing, production, and growth decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marginal-revenue-formula\"><strong>Marginal Revenue Formula<\/strong><\/h3>\n\n\n\n<p>The standard marginal revenue formula is:<\/p>\n\n\n\n<p><strong>Marginal Revenue = Change in Total Revenue \u00f7 Change in Quantity Sold<\/strong><\/p>\n\n\n\n<p>This marginal revenue equation isolates the financial impact of selling additional units.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-by-step-marginal-revenue-calculation\"><strong>Step-by-Step Marginal Revenue Calculation<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Record total revenue before the change<\/li>\n\n\n\n<li>Record total revenue after additional units are sold<\/li>\n\n\n\n<li>Subtract the original revenue from the new revenue<\/li>\n\n\n\n<li>Divide by the number of additional units sold<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-how-to-compute-marginal-revenue\"><strong>Example: How to Compute Marginal Revenue<\/strong><\/h3>\n\n\n\n<p>If your business sells 30 units for $3,000 and then sells 31 units for $3,150:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Change in revenue = $150<\/li>\n\n\n\n<li>Change in quantity = 1<\/li>\n<\/ul>\n\n\n\n<p>Marginal revenue = $150<\/p>\n\n\n\n<p>To determine whether that extra $150 improves profitability, compare it to costs using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/profit-margin-calculator\/\"> profit margin calculator<\/a> or review your<a href=\"https:\/\/invoicefly.com\/academy\/income-statement\/\"> income statement<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marginal-revenue-vs-marginal-cost\"><strong>Marginal Revenue vs. Marginal Cost<\/strong><\/h2>\n\n\n\n<p>Understanding <strong>marginal revenue vs. marginal cost<\/strong> is one of the most important principles in business economics.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marginal revenue (MR):<\/strong> Extra income from selling one more unit<\/li>\n\n\n\n<li><strong>Marginal cost (MC):<\/strong> Extra cost of producing one more unit<\/li>\n<\/ul>\n\n\n\n<p>Profit is maximized when <strong>MR = MC<\/strong>.<\/p>\n\n\n\n<p>If MR is greater than MC, producing more increases profit.<br>If MR is less than MC, producing more reduces profit.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.justice.gov\/atr\/who-are-you-calling-irrational-marginal-costs-variable-costs-and-pricing-practices-firms\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Department of Justice<\/a> explains that businesses should only increase production or sales when each additional unit brings in more money than it costs to produce, reinforcing why marginal revenue and marginal cost must be analyzed together.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marginal-revenue-vs-total-revenue\"><strong>Marginal Revenue vs. Total Revenue<\/strong><\/h3>\n\n\n\n<p>A business can increase total revenue while marginal revenue falls. This often happens when discounts are used to drive volume while<a href=\"https:\/\/invoicefly.com\/academy\/overhead-meaning\/\"> overhead costs<\/a> and labor remain high.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marginal-revenue-curves-and-graphs\"><strong>Marginal Revenue Curves and Graphs<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/financial-documents-revenue.jpg\" alt=\"Financial documents with pen showing revenue and cost analysis\" class=\"wp-image-86323\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/financial-documents-revenue.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/financial-documents-revenue-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/financial-documents-revenue-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/financial-documents-revenue-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A marginal revenue curve visually shows changes as output increases.<\/p>\n\n\n\n<p>Key characteristics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flat marginal revenue curve in competitive markets<\/li>\n\n\n\n<li>Downward-sloping curve in imperfect markets<\/li>\n\n\n\n<li>Marginal revenue lies below the average revenue curve<\/li>\n<\/ul>\n\n\n\n<p>Businesses often pair marginal revenue curves with<a href=\"https:\/\/invoicefly.com\/academy\/profitability-ratios\/\"> profitability ratios<\/a> to evaluate whether growth is improving overall financial health.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-practical-applications-of-marginal-revenue\"><strong>Practical Applications of Marginal Revenue<\/strong><\/h2>\n\n\n\n<p>Marginal revenue plays a direct role in everyday business decisions, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting service prices and product pricing<\/li>\n\n\n\n<li>Deciding whether to accept discounted work<\/li>\n\n\n\n<li>Determining whether to expand production or services<\/li>\n\n\n\n<li>Evaluating marginal revenue product when hiring employees<\/li>\n<\/ul>\n\n\n\n<p>For contractors and service businesses, marginal revenue directly affects job pricing. Resources like<a href=\"https:\/\/invoicefly.com\/academy\/how-to-price-concrete-jobs\/\"> how to price concrete jobs<\/a>,<a href=\"https:\/\/invoicefly.com\/academy\/hvac-pricing-guide-made-simple\/\"> HVAC pricing made simple<\/a>, and<a href=\"https:\/\/invoicefly.com\/academy\/how-to-price-landscaping-jobs\/\"> how to price landscaping jobs<\/a> show how revenue and costs interact in real-world pricing scenarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tips-for-improving-marginal-revenue\"><strong>Tips for Improving Marginal Revenue<\/strong><\/h2>\n\n\n\n<p>Improving marginal revenue doesn\u2019t always mean selling more, it often means selling <em>smarter<\/em>.<\/p>\n\n\n\n<p>Effective strategies include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviewing<a href=\"https:\/\/invoicefly.com\/glossary\/cogs\/\"> cost of goods sold<\/a> regularly<\/li>\n\n\n\n<li>Reducing unnecessary discounts<\/li>\n\n\n\n<li>Optimizing pricing with a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/service-price-calculator\/\"> service price calculator<\/a><\/li>\n\n\n\n<li>Focusing on higher-margin offerings\u00a0<\/li>\n\n\n\n<li>Investing in<a href=\"https:\/\/invoicefly.com\/academy\/market-research-for-small-businesses\/\"> market research<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-challenges-in-marginal-revenue-analysis\"><strong>Common Challenges in Marginal Revenue Analysis<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/service-business-pricing-worksite.jpg\" alt=\"Workers coordinating pricing and operations in a warehouse\" class=\"wp-image-86324\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/service-business-pricing-worksite.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/service-business-pricing-worksite-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/service-business-pricing-worksite-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/service-business-pricing-worksite-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Businesses often struggle with marginal revenue analysis because of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Confusing marginal revenue with average revenue<\/li>\n\n\n\n<li>Ignoring depreciation and overhead<\/li>\n\n\n\n<li>Poor transaction tracking<\/li>\n\n\n\n<li>Incomplete or inconsistent financial records<\/li>\n<\/ul>\n\n\n\n<p>Maintaining a clean<a href=\"https:\/\/invoicefly.com\/glossary\/chart-of-accounts\/\"> <strong>chart of accounts<\/strong><\/a> and reviewing<a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\"> <strong>transactions<\/strong><\/a> regularly helps eliminate these issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marginal-revenue-for-business-and-accounting\"><strong>Marginal Revenue for Business and Accounting<\/strong><\/h2>\n\n\n\n<p>Marginal revenue does not appear directly on financial statements, but it supports critical accounting decisions such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Budgeting and forecasting<\/li>\n\n\n\n<li>Pricing strategy evaluation<\/li>\n\n\n\n<li>Contribution margin analysis<\/li>\n\n\n\n<li>Long-term planning<\/li>\n<\/ul>\n\n\n\n<p>It pairs well with<a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\"> financial projections<\/a> and structured planning through a<a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-business-plan\/\"> business plan<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-improve-your-pricing-and-profitability\"><strong>Ready to Improve Your Pricing and Profitability?<\/strong><\/h2>\n\n\n\n<p>Marginal revenue helps you understand when growth adds value and when it quietly erodes profit. With the right tools, it becomes practical and actionable.<\/p>\n\n\n\n<p>Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoicing software<\/a>,<a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\"> estimates app<\/a>, and<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\"> free estimate generator<\/a> help you track revenue by job or service so you can confidently analyze marginal revenue and price smarter.<\/p>\n\n\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b33461e e-flex e-con-boxed e-con e-parent\" data-id=\"7b33461e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d16fe1d elementor-widget elementor-widget-heading\" data-id=\"3d16fe1d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-541284b0 e-flex e-con-boxed e-con e-parent\" data-id=\"541284b0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2c3607 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"4a2c3607\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0d31b15362\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-4a2c3607\">\n                        <a href=\"#collapse-8065b3c69d0d31b15362\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0d31b15362\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0d31b15362\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How do you calculate profit with marginal revenue?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0d31b15362\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-4a2c3607\" data-parent=\"#accordion-69d0d31b15362\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Profit increases when marginal revenue (MR) exceeds marginal cost (MC).<\/p>\n<p>This means that each additional unit sold brings in more money than it costs to produce or deliver.<\/p>\n<p>To evaluate profit using marginal revenue:<\/p>\n<ol>\n<li>Calculate the marginal revenue from selling one more unit.<\/li>\n<li>Calculate the marginal cost of producing that unit (labor, materials, transaction fees, fuel, etc.).<\/li>\n<li>Compare the two.<\/li>\n<\/ol>\n<ul>\n<li>If MR &gt; MC, profit increases.<\/li>\n<li>If MR = MC, profit is maximized.<\/li>\n<li>If MR &lt; MC, selling more reduces profit.<\/li>\n<\/ul>\n<p>This approach is especially useful when deciding whether to accept discounted jobs, add staff, or increase production.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-4a2c3607\">\n                        <a href=\"#collapse-d5b379969d0d31b15362\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d0d31b15362\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d0d31b15362\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Does profit equal marginal revenue?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d0d31b15362\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-4a2c3607\" data-parent=\"#accordion-69d0d31b15362\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No. Marginal revenue measures income only, not profit.<\/p>\n<p>Marginal revenue shows how much additional revenue a business earns from one more unit sold. Profit, on the other hand, accounts for all costs, including: cost of goods sold, labor, overhead, marketing, administrative expenses.<\/p>\n<p>A sale can have positive marginal revenue but still reduce profit if the marginal cost is higher than the marginal revenue.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-4a2c3607\">\n                        <a href=\"#collapse-cd09c8369d0d31b15362\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d0d31b15362\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d0d31b15362\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is marginal revenue the same as average revenue?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d0d31b15362\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-4a2c3607\" data-parent=\"#accordion-69d0d31b15362\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No. Marginal revenue and average revenue measure different things. Average revenue is total revenue divided by the total number of units sold. It tells you what you earn on average per unit. Marginal revenue measures the change in total revenue from selling one additional unit.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-4a2c3607\">\n                        <a href=\"#collapse-460c24b69d0d31b15362\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d0d31b15362\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d0d31b15362\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is an example of marginal revenue?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d0d31b15362\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-4a2c3607\" data-parent=\"#accordion-69d0d31b15362\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Suppose a service business earns $2,400 from 20 jobs and $2,520 from 21 jobs.<\/p>\n<p>Change in total revenue = $2,520 \u2212 $2,400 = $120<\/p>\n<p>Change in quantity = 1 job<\/p>\n<p>The marginal revenue of the 21st job is $120. This number helps determine whether accepting that extra job improves profitability once costs are considered.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-4a2c3607\">\n                        <a href=\"#collapse-10f451369d0d31b15362\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d0d31b15362\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d0d31b15362\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What happens to marginal revenue when average revenue falls?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d0d31b15362\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-4a2c3607\" data-parent=\"#accordion-69d0d31b15362\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>When average revenue falls often due to price reductions or discounts: marginal revenue usually falls faster.<\/p>\n<p>This happens because:<\/p>\n<ol>\n<li>Lower prices apply not only to new units but often to previous units as well.<\/li>\n<li>Each additional unit contributes less incremental revenue.<\/li>\n<li>Costs may stay the same or even increase.<\/li>\n<\/ol>\n<p>As a result, businesses may see higher sales volume but lower profitability. This is why marginal revenue analysis is critical before lowering prices to increase demand.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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While total revenue shows how much money your business brings in overall, marginal revenue focuses on incremental change: what actually happens to revenue when output increases slightly. 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=86318"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86318\/revisions"}],"predecessor-version":[{"id":88824,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86318\/revisions\/88824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/86320"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=86318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=86318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=86318"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=86318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}