{"id":86535,"date":"2026-01-18T22:16:07","date_gmt":"2026-01-18T21:16:07","guid":{"rendered":"https:\/\/invoicefly.com\/?p=86535"},"modified":"2026-02-13T11:24:22","modified_gmt":"2026-02-13T10:24:22","slug":"transferencia-electronica-de-fondos","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/electronic-funds-transfer\/","title":{"rendered":"Transferencia electr\u00f3nica de fondos: C\u00f3mo funcionan los pagos EFT para su empresa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86535\" class=\"elementor elementor-86535\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-241d99a1 e-flex e-con-boxed e-con e-parent\" data-id=\"241d99a1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e427a16 elementor-widget elementor-widget-text-editor\" data-id=\"e427a16\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Most businesses use electronic funds transfer every day, even if they don\u2019t call it that. Payroll is deposited automatically, customers pay invoices online, and vendors expect bank-to-bank payments instead of checks. These transactions feel routine, but the way they\u2019re processed affects how quickly you get paid, how accurately payments are recorded, and how much time your team spends fixing issues.<\/p>\n\n\n\n<p>Understanding how EFT works helps you make better decisions about payment methods, timelines, and controls, especially as your business grows and payment volume increases.<\/p>\n\n\n\n<p>This guide will cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What electronic funds transfer really means in day-to-day business<\/li>\n\n\n\n<li>How EFT payments move through the banking system<\/li>\n\n\n\n<li>Common types of EFT payments businesses rely on<\/li>\n\n\n\n<li>The difference between EFT, ACH, and wire transfers<\/li>\n\n\n\n<li>Safety, timing, and practical benefits of using EFT<\/li>\n<\/ul>\n\n\n\n<p><strong>Before we get into the details:<\/strong> if your business sends invoices or accepts digital payments, Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoicing software<\/a> that supports EFT payments helps you request payments electronically, track when funds arrive, and keep everything organized without extra admin work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-electronic-funds-transfer-eft\"><strong>What Is an Electronic Funds Transfer (EFT)?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-shopping-eft-mobile-credit-card.jpg\" alt=\"Online electronic payment using mobile phone and credit card\" class=\"wp-image-86536\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-shopping-eft-mobile-credit-card.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-shopping-eft-mobile-credit-card-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-shopping-eft-mobile-credit-card-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-shopping-eft-mobile-credit-card-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>An electronic funds transfer is simply a way to move money between bank accounts without using cash or paper checks. Instead of mailing a check or visiting a bank branch, the payment is initiated digitally and processed through secure banking systems.<\/p>\n\n\n\n<p>In practice, EFT covers many transactions people already use every day. Direct deposit paychecks, online bill payments, debit card purchases, ATM withdrawals, and bank-to-bank transfers all fall under the EFT umbrella. Most people use EFT regularly without realizing there\u2019s a formal name for it.<\/p>\n\n\n\n<p>For businesses, the value of EFT is consistency. Payments move in predictable ways, records are created automatically, and funds usually arrive faster than with paper-based methods. That reliability is why EFT has become the backbone of modern business payments.<\/p>\n\n\n\n<p>If you want a broader look at how modern businesses get paid, this guide on<a href=\"https:\/\/invoicefly.com\/academy\/getting-paid-freelancers-contractors-guide\/\"> getting paid as a freelancer or contractor<\/a> shows how EFT fits into today\u2019s payment landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-an-eft-work\"><strong>How Does an EFT Work?<\/strong><\/h2>\n\n\n\n<p>While EFT feels instant from the user\u2019s side, there\u2019s a structured process happening in the background.<\/p>\n\n\n\n<p>When a payment is sent, the bank first confirms the account details and checks that funds are available. The instruction is then passed through secure banking networks that coordinate the transfer between financial institutions. Once verified, the funds are removed from one account and added to another.<\/p>\n\n\n\n<p>These systems exist to replace manual processing, which used to involve physical checks, human handling, and long delays. Electronic funds transfer systems were designed to standardize and speed up payments across banks, reducing errors and improving settlement times.<\/p>\n\n\n\n<p>From a business perspective, this matters because timing and accuracy affect everything from payroll to vendor relationships. Keeping clear records and<a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\"> tracking business transactions<\/a> alongside EFT payments helps ensure nothing slips through the cracks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-types-of-eft-payments-exist\"><strong>What Types of EFT Payments Exist?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/invoicing-software-eft-payment-dashboard.jpg\" alt=\"Businesswoman reviewing electronic invoice and EFT payments online\" class=\"wp-image-86538\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/invoicing-software-eft-payment-dashboard.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/invoicing-software-eft-payment-dashboard-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/invoicing-software-eft-payment-dashboard-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/invoicing-software-eft-payment-dashboard-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>EFT isn\u2019t one single payment method. It includes several different types of electronic transfers, each used for specific situations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-direct-deposit\"><strong>Direct Deposit<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.fiscal.treasury.gov\/eft\/\" target=\"_blank\" rel=\"noreferrer noopener\">Direct deposit<\/a> is one of the most familiar EFTs. Employers use it to pay wages directly into employees\u2019 bank accounts, and government agencies use it for benefits and tax refunds. For businesses, it removes the cost and hassle of printing and distributing checks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-electronic-checks\"><strong>Electronic Checks<\/strong><\/h3>\n\n\n\n<p>Electronic checks work much like traditional checks, but without the paper. The payer authorizes a one-time electronic withdrawal from their checking account, which is processed digitally. This option is often used for vendor payments or recurring expenses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-phone-amp-mobile-payments\"><strong>Phone &amp; Mobile Payments<\/strong><\/h3>\n\n\n\n<p>Mobile banking apps and phone-based payment services allow EFTs to be initiated from anywhere. These are useful for business owners who manage finances on the go or work remotely.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-atm-transactions\"><strong>ATM Transactions<\/strong><\/h3>\n\n\n\n<p>ATM withdrawals and deposits are also EFTs. Each transaction sends an electronic instruction to update account balances in real time, allowing immediate access to funds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-card-payments\"><strong>Card Payments<\/strong><\/h3>\n\n\n\n<p>Debit card purchases are EFT transactions processed at the point of sale. Funds move electronically from the customer\u2019s bank to the merchant, making this one of the most common EFT uses in everyday commerce.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-online-transfers-amp-internet-banking\"><strong>Online Transfers &amp; Internet Banking<\/strong><\/h3>\n\n\n\n<p>Online bank transfers allow businesses to move money between accounts or pay suppliers electronically. When paired with accepting <a href=\"https:\/\/invoicefly.com\/academy\/invoice-payments\/\">invoice payments<\/a> electronically, these transfers help shorten payment cycles and improve cash flow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-eft-vs-ach-vs-wire-transfers\"><strong>EFT vs ACH vs Wire Transfers<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/mobile-payroll-direct-deposit.jpg\" alt=\"Managing payroll or direct deposit using mobile phone\" class=\"wp-image-86539\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/mobile-payroll-direct-deposit.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/mobile-payroll-direct-deposit-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/mobile-payroll-direct-deposit-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/mobile-payroll-direct-deposit-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>EFT is often used interchangeably with ACH or wire transfers, but they aren\u2019t the same thing.<\/p>\n\n\n\n<p>EFT is the broad category that includes all electronic money movements. ACH payments are a specific type of EFT that are <a href=\"https:\/\/www.ncosc.gov\/state-suppliers\/electronic-payment-form-additional-resource\/electronic-funds-transfer-eft-overview\" target=\"_blank\" rel=\"noreferrer noopener\">processed in batches<\/a>, which is why they\u2019re commonly used for payroll, subscriptions, and recurring bills.\u00a0<\/p>\n\n\n\n<p><em>Invoice Fly\u2019s guide to <a href=\"https:\/\/invoicefly.com\/academy\/ach-payment\/\">ACH payment<\/a> pr<\/em>o<em>cessing explains how these transfers work behind the scenes.<\/em><\/p>\n\n\n\n<p>Wire transfers are also EFTs, but they\u2019re handled individually and usually settle faster. Because of that speed, wires often come with higher fees and are typically reserved for large or time-sensitive payments.<\/p>\n\n\n\n<p>Knowing the difference helps businesses choose the right method based on urgency, cost, and volume.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-electronic-funds-transfers-safe\"><strong>Are Electronic Funds Transfers Safe?<\/strong><\/h2>\n\n\n\n<p>Security is one of the biggest reasons businesses rely on EFT instead of paper checks. Electronic transfers reduce the risk of lost mail, forged signatures, or manual data entry errors.<\/p>\n\n\n\n<p>EFT systems use encryption and authentication to protect sensitive information. In addition, U.S. law provides consumer and business protections. The<a href=\"https:\/\/www.consumerfinance.gov\/compliance\/compliance-resources\/deposit-accounts-resources\/electronic-fund-transfers\/electronic-fund-transfers-faqs\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Electronic Funds Transfer Act<\/a> limits how much a consumer or business can be held responsible for unauthorized electronic transfers, as long as the issue is reported within the required time frame.<\/p>\n\n\n\n<p>For businesses, combining EFT with routine account monitoring and internal controls adds another layer of protection.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-long-do-eft-payments-take\"><strong>How Long Do EFT Payments Take?<\/strong><\/h2>\n\n\n\n<p>How long an EFT takes depends on the type of transfer being used.<\/p>\n\n\n\n<p>ACH payments usually settle within one to three business days. Debit card and ATM transactions are often processed almost immediately. Wire transfers may settle the same day, while international EFTs can take longer due to additional banks and compliance checks.<\/p>\n\n\n\n<p>Understanding these timelines helps businesses plan payments, manage cash flow, and avoid unnecessary delays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-eft\"><strong>What Are the Benefits of EFT?<\/strong><\/h2>\n\n\n\n<p>Businesses adopt EFT because it simplifies how money moves.<\/p>\n\n\n\n<p>Electronic transfers are faster than checks, reduce administrative work, and create automatic records that are easy to reconcile. They also make it easier to pay and get paid without relying on physical paperwork.<\/p>\n\n\n\n<p>When combined with strong <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">bookkeeping systems<\/a>, EFT supports clearer financial reporting and fewer surprises at tax time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-eft-payments-for-international-transfers\"><strong>EFT Payments for International Transfers<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-bank-transfer-business-laptop.jpg\" alt=\"Business owner making online bank transfer on laptop\" class=\"wp-image-86543\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-bank-transfer-business-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-bank-transfer-business-laptop-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-bank-transfer-business-laptop-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-bank-transfer-business-laptop-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>EFT systems also play an important role in international payments, especially for businesses that work with overseas vendors or clients.<\/p>\n\n\n\n<p>International EFTs typically move through multiple banks and payment networks, which means they can take longer than domestic transfers. Currency conversion, intermediary banks, and additional compliance requirements can all affect processing time. Even so, electronic transfers remain far more efficient and traceable than paper-based methods.<\/p>\n\n\n\n<p>For businesses, understanding these differences helps set realistic expectations around timing and fees. While international EFTs may not settle instantly, they still offer a secure and standardized way to move money across borders, making them a practical option for global payments when speed and reliability both matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-simplify-how-your-business-gets-paid\"><strong>Ready to Simplify How Your Business Gets Paid?<\/strong><\/h2>\n\n\n\n<p>Electronic funds transfer gives businesses a faster and more dependable way to move money without relying on paper checks or manual processing. Whether you\u2019re paying employees, collecting customer payments, or managing vendors, EFT helps reduce delays, cut down on administrative work, and keep cash moving predictably.Invoice Fly brings <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoicing<\/a>, payment tracking, and <a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\">online payments<\/a>&nbsp; for EFT transactions into one system, so you can see what\u2019s been sent, what\u2019s been paid, and what still needs follow-up, making it easier to stay organized and get paid on time without adding complexity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a20f1c6 e-flex e-con-boxed e-con e-parent\" data-id=\"2a20f1c6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-577d2564 elementor-widget elementor-widget-heading\" data-id=\"577d2564\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Electronic Funds Transfer FAQs\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a74743a e-flex e-con-boxed e-con e-parent\" data-id=\"6a74743a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11ecb30a elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"11ecb30a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d01a06391d1\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-11ecb30a\">\n                        <a href=\"#collapse-8065b3c69d01a06391d1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d01a06391d1\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d01a06391d1\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Are EFT and bank transfers the same thing?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d01a06391d1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-11ecb30a\" data-parent=\"#accordion-69d01a06391d1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>EFT is a broad term that includes most electronic bank transfers. If money is moved digitally between bank accounts such as through online banking, direct deposit, or automated payments. It\u2019s generally considered an electronic funds transfer.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-11ecb30a\">\n                        <a href=\"#collapse-d5b379969d01a06391d1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d01a06391d1\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d01a06391d1\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What are the three main types of bank transactions?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d01a06391d1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-11ecb30a\" data-parent=\"#accordion-69d01a06391d1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The three main types of bank transactions are deposits, withdrawals, and transfers. EFTs fall under transfers and cover many of the electronic ways money moves between accounts today.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-11ecb30a\">\n                        <a href=\"#collapse-cd09c8369d01a06391d1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d01a06391d1\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d01a06391d1\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is the difference between a wire transfer and an electronic funds transfer?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d01a06391d1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-11ecb30a\" data-parent=\"#accordion-69d01a06391d1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A wire transfer is a fast, often same-day type of electronic transfer that usually comes with higher fees. EFT is a broader category that also includes ACH payments, debit card transactions, ATM activity, and online bank transfers.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-11ecb30a\">\n                        <a href=\"#collapse-460c24b69d01a06391d1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d01a06391d1\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d01a06391d1\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What are the limits on electronic transfers?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d01a06391d1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-11ecb30a\" data-parent=\"#accordion-69d01a06391d1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Limits on electronic transfers vary by bank, account type, and transfer method. Many banks set daily or per-transaction limits, especially for online and automated payments.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-11ecb30a\">\n                        <a href=\"#collapse-10f451369d01a06391d1\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d01a06391d1\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d01a06391d1\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Are electronic funds transfers safe?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d01a06391d1\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-11ecb30a\" data-parent=\"#accordion-69d01a06391d1\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes. EFTs use secure banking systems and encryption, and federal regulations help protect users if unauthorized transfers occur and are reported in time.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Are EFT and bank transfers the same thing?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>EFT is a broad term that includes most electronic bank transfers. If money is moved digitally between bank accounts such as through online banking, direct deposit, or automated payments. It\u2019s generally considered an electronic funds transfer.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What are the three main types of bank transactions?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The three main types of bank transactions are deposits, withdrawals, and transfers. EFTs fall under transfers and cover many of the electronic ways money moves between accounts today.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What is the difference between a wire transfer and an electronic funds transfer?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A wire transfer is a fast, often same-day type of electronic transfer that usually comes with higher fees. EFT is a broader category that also includes ACH payments, debit card transactions, ATM activity, and online bank transfers.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. What are the limits on electronic transfers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Limits on electronic transfers vary by bank, account type, and transfer method. Many banks set daily or per-transaction limits, especially for online and automated payments.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Are electronic funds transfers safe?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. EFTs use secure banking systems and encryption, and federal regulations help protect users if unauthorized transfers occur and are reported in time.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Most businesses use electronic funds transfer every day, even if they don\u2019t call it that. Payroll is deposited automatically, customers pay invoices online, and vendors expect bank-to-bank payments instead of checks. These transactions feel routine, but the way they\u2019re processed affects how quickly you get paid, how accurately payments are recorded, and how much time [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":87115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[101],"class_list":["post-86535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Electronic Funds Transfer (EFT): What It Is &amp; How It Works &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how electronic funds transfer (EFT) works, its benefits, types, and how it makes payments faster, secure, and hassle-free.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/transferencia-electronica-de-fondos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electronic Funds Transfer: How EFT Payments Work for Your Business\" \/>\n<meta property=\"og:description\" content=\"Learn how electronic funds transfer (EFT) works, its benefits, types, and how it makes payments faster, secure, and hassle-free.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/transferencia-electronica-de-fondos\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-18T21:16:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:24:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/electronic-funds-transfer-how-eft-payments-work-for-your-business.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/electronic-funds-transfer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/electronic-funds-transfer\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Electronic Funds Transfer: How EFT Payments Work for Your Business\",\"datePublished\":\"2026-01-18T21:16:07+00:00\",\"dateModified\":\"2026-02-13T10:24:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/electronic-funds-transfer\/\"},\"wordCount\":1510,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/electronic-funds-transfer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/electronic-funds-transfer-how-eft-payments-work-for-your-business.webp\",\"articleSection\":[\"Financial Management\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/electronic-funds-transfer\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/electronic-funds-transfer\/\",\"name\":\"Electronic Funds Transfer (EFT): What It Is & How It Works &#8211; 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=86535"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86535\/revisions"}],"predecessor-version":[{"id":88823,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/86535\/revisions\/88823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/87115"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=86535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=86535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=86535"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=86535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}