{"id":87318,"date":"2026-01-20T16:44:52","date_gmt":"2026-01-20T15:44:52","guid":{"rendered":"https:\/\/invoicefly.com\/?p=87318"},"modified":"2026-02-13T11:24:21","modified_gmt":"2026-02-13T10:24:21","slug":"pasarela-de-pagos","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/payment-gateway\/","title":{"rendered":"Pasarelas de pago: C\u00f3mo funcionan y c\u00f3mo elegir la mejor opci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"87318\" class=\"elementor elementor-87318\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-770951c e-flex e-con-boxed e-con e-parent\" data-id=\"770951c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a50546d elementor-widget elementor-widget-text-editor\" data-id=\"7a50546d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>A payment gateway is a secure digital service that allows businesses to accept online payments from customers using credit cards, debit cards, bank transfers, and digital wallets. It acts as a bridge between a customer, the merchant, and their banks\u2014encrypting sensitive data, verifying transactions, and ensuring money moves safely from one account to another.<\/p>\n\n\n\n<p>For freelancers, small business owners, and online sellers, understanding how a payment gateway works is essential. The right payment gateway can help you get paid faster, reduce manual work, and give customers a smooth, trustworthy checkout experience.&nbsp;<\/p>\n\n\n\n<p>In this guide, we&#8217;ll explain what payment gateways are, how they work, the different types available, how to choose the right one, and what costs to expect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-payment-gateway\"><strong>What is a payment gateway?<\/strong><\/h2>\n\n\n\n<p>A payment gateway is the technology that securely captures payment information and sends it through the financial system for approval. Think of it as the online equivalent of a physical card machine or point-of-sale terminal used in brick-and-mortar stores.<\/p>\n\n\n\n<p>When a customer enters their card details on a website or mobile app, the payment gateway encrypts that information so it can&#8217;t be intercepted by unauthorized parties. It then sends the data to the payment processor and banks involved to verify whether the transaction can be approved.<\/p>\n\n\n\n<p>The payment gateway definition centers on three core functions: protecting sensitive card and bank data, connecting customers with merchants and financial institutions, and confirming whether a payment is approved or declined. Without a secure online payment gateway, ecommerce websites, digital services, and online invoicing platforms would struggle to function safely.<\/p>\n\n\n\n<p><strong>Who needs a payment gateway?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Freelancers accepting card payments from clients<\/li>\n\n\n\n<li>Small businesses selling services or products online<\/li>\n\n\n\n<li>Ecommerce stores processing checkout payments<\/li>\n\n\n\n<li>Subscription-based businesses charging recurring fees<\/li>\n\n\n\n<li>Service providers who send digital invoices<\/li>\n<\/ul>\n\n\n\n<p><strong>Tip:<\/strong> Integrating an <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoicing app<\/a> can help you get paid within days and spend less time <a href=\"https:\/\/invoicefly.com\/academy\/follow-up-on-unpaid-invoices\/\">following up on unpaid invoices<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-payment-gateways\"><strong>Types of payment gateways<\/strong><\/h2>\n\n\n\n<p>Understanding the different types of payment gateways helps you choose the solution that best fits your business model and technical capabilities.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>How It Works<\/strong><\/td><td><strong>Best For<\/strong><\/td><td><strong>Key Considerations<\/strong><\/td><\/tr><tr><td><strong>Hosted payment gateways (redirect)<\/strong><\/td><td>Customers are redirected to a third-party payment page to complete the transaction, then returned to your site (e.g., PayPal). The provider handles all security and compliance.<\/td><td>Freelancers, small businesses, quick setup<\/td><td>Less control over checkout experience; relies on third-party branding<\/td><\/tr><tr><td><strong>Integrated payment gateways (API)<\/strong><\/td><td>The payment gateway integrates directly into your website via an API, allowing customers to complete checkout without leaving your site.<\/td><td>Growing businesses, ecommerce stores<\/td><td>Requires technical setup; greater control and branding<\/td><\/tr><tr><td><strong>Self-hosted payment gateways<\/strong><\/td><td>Payment data is collected on your own server and then sent to the gateway for processing.<\/td><td>Large enterprises with in-house security teams<\/td><td>Full responsibility for PCI compliance; high complexity and risk<\/td><\/tr><tr><td><strong>Local bank integration gateways<\/strong><\/td><td>Connect directly to specific banks or regional payment networks for processing transactions.<\/td><td>Businesses focused on domestic markets<\/td><td>Often lower local fees; limited international payment support<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-payment-checkout.jpg\" alt=\"Customer completing online payment\" class=\"wp-image-87320\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-payment-checkout.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-payment-checkout-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-payment-checkout-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/online-payment-checkout-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-using-a-payment-gateway\"><strong>What are the benefits of using a payment gateway?<\/strong><\/h2>\n\n\n\n<p>Payment gateways offer numerous advantages that make them essential for modern businesses accepting online payments.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Security and fraud protection<br><\/strong>Payment gateways encrypt sensitive data using advanced security protocols, protecting both your business and your customers from data breaches. They also include fraud detection tools that flag suspicious transactions, as required by financial regulations from organizations like <a href=\"https:\/\/www.fincen.gov\" target=\"_blank\" rel=\"noreferrer noopener\">FinCEN<\/a>.<\/li>\n\n\n\n<li><strong>Customer convenience<\/strong><strong><br><\/strong>Customers can pay instantly from anywhere using their preferred payment method\u2014credit cards, debit cards, or digital wallets. This convenience increases conversion rates and reduces abandoned carts.<\/li>\n\n\n\n<li><strong>Faster payment processing<\/strong><strong><br><\/strong>Instead of waiting days or weeks for checks to clear, you receive payment confirmation within seconds and funds in your <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bank-account\/\">small business bank account<\/a> within 1-3 business days, improving cash flow.<\/li>\n\n\n\n<li><strong>Automated record-keeping<\/strong><strong><br><\/strong>Every transaction creates a digital record automatically, simplifying your <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">small business bookkeeping<\/a> and making it easier to track <a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\">transactions<\/a> for tax purposes.<\/li>\n\n\n\n<li><strong>Global reach<\/strong><strong><br><\/strong>International payment gateways allow you to accept payments from customers worldwide in multiple currencies, expanding your potential market without opening foreign bank accounts.<\/li>\n\n\n\n<li><strong>Professional image<\/strong><strong><br><\/strong>Offering secure online payments signals legitimacy and professionalism, building customer trust and making your business appear more established.<\/li>\n<\/ul>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-payment-gateways-work\"><strong>How do payment gateways work?<\/strong><\/h2>\n\n\n\n<p>Although the payment process feels instant to customers, several steps happen behind the scenes each time someone completes a transaction online.<\/p>\n\n\n\n<p><strong>Simplified payment gateway workflow:<\/strong><\/p>\n\n\n\n<p><strong>1. Customer initiates payment<\/strong><strong><br><\/strong>The customer enters their payment details\u2014card number, expiration date, CVV\u2014or selects a digital wallet like PayPal or Google Pay at checkout. This happens on your website, mobile platform, or through a <a href=\"https:\/\/invoicefly.com\/glossary\/payment-portal\/\">payment portal<\/a> embedded in an invoice.<\/p>\n\n\n\n<p><strong>2. Encryption and secure transmission<\/strong><strong><br><\/strong>The online payment gateway immediately encrypts this sensitive information using advanced security protocols, then transmits it securely to the payment processor.<\/p>\n\n\n\n<p><strong>3. Verification with banks and card networks<\/strong><strong><br><\/strong>The payment processor forwards the authorization request through the appropriate card network (Visa, Mastercard, American Express) to the customer&#8217;s issuing bank. The bank checks whether sufficient funds are available and whether the transaction passes fraud detection screening.<\/p>\n\n\n\n<p><strong>4. Approval or decline<\/strong><strong><br><\/strong>The issuing bank sends a response back through the same network\u2014either approving or declining the transaction.<\/p>\n\n\n\n<p><strong>5. Confirmation and settlement<\/strong><strong><br><\/strong>If approved, the merchant receives immediate confirmation, and the customer sees a success message. The actual fund transfer happens later during settlement, typically within 1-3 business days.<\/p>\n\n\n\n<p>This automated process reduces fraud risk, protects customer data, and ensures payments are handled accurately without manual intervention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-right-payment-gateway-for-your-business\"><strong>Choosing the right payment gateway for your business<\/strong><\/h2>\n\n\n\n<p>Not all payment gateways offer the same features or pricing structures. The best choice depends on your business model, customer preferences, transaction volume, and where you operate.<\/p>\n\n\n\n<p><strong>Key factors to consider:<\/strong><\/p>\n\n\n\n<p><strong>Supported payment methods<\/strong><strong><br><\/strong>Look for a payment gateway that accepts credit card payments, debit cards, digital wallets like PayPal gateway options, and even <a href=\"https:\/\/invoicefly.com\/academy\/ach-payment\/\">ACH payment<\/a> transfers for business-to-business transactions. The more payment options you offer, the easier you make it for customers to complete purchases.<\/p>\n\n\n\n<p><strong>Fee structure and pricing transparency<\/strong><strong><br><\/strong>Payment gateways charge various fees including per-transaction fees (often a percentage plus a fixed amount), monthly service fees, setup fees, and chargeback fees. Understanding the complete cost structure helps you calculate accurate profit margins.<\/p>\n\n\n\n<p><strong>Security and compliance features<\/strong><strong><br><\/strong>A secure online payment gateway should include data encryption, fraud detection tools, and support for PCI DSS compliance\u2014the security standard required for businesses handling credit card information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-accepting-digital-payments.jpg\" alt=\"Business owner accepting digital payments\" class=\"wp-image-87321\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-accepting-digital-payments.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-accepting-digital-payments-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-accepting-digital-payments-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-accepting-digital-payments-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Ease of payment gateway integration<\/strong><strong><br><\/strong>Choose a gateway that integrates smoothly with your existing systems\u2014whether that&#8217;s your ecommerce platform, bookkeeping software, or invoicing tools.<\/p>\n\n\n\n<p><strong>International payment capabilities<\/strong><strong><br><\/strong>If you work with clients across borders, an international payment gateway that supports multiple currencies and international card types becomes essential.<\/p>\n\n\n\n<p><strong>Customer support quality<\/strong><strong><br><\/strong>When payment issues arise, responsive customer support makes the difference between a quick resolution and lost revenue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-payment-gateways-vs-payment-processors\"><strong>Payment Gateways vs Payment Processors<\/strong><\/h2>\n\n\n\n<p>The terms &#8220;payment gateway&#8221; and &#8220;payment processor&#8221; are often used interchangeably, but they serve distinct roles in the payment ecosystem.<\/p>\n\n\n\n<p><strong>Payment gateway role:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Captures and encrypts customer payment details<\/li>\n\n\n\n<li>Securely transmits data for authorization<\/li>\n\n\n\n<li>Provides the checkout interface customers see<\/li>\n\n\n\n<li>Returns approval or decline messages<\/li>\n<\/ul>\n\n\n\n<p><strong>Payment processor role:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Communicates directly with banks and card networks<\/li>\n\n\n\n<li>Facilitates the actual movement of funds<\/li>\n\n\n\n<li>Handles settlement and depositing money into your account<\/li>\n\n\n\n<li>Manages the &#8220;back office&#8221; of payment operations<\/li>\n<\/ul>\n\n\n\n<p>Many modern platforms bundle both services together under one provider. For example, when you use a platform like Stripe or PayPal, you&#8217;re getting both gateway and processing services in a single package. This bundled approach simplifies setup but may cost slightly more than using separate providers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-payment-gateway-examples\"><strong>Payment gateway examples<\/strong><\/h2>\n\n\n\n<p>Real-world payment gateway examples help illustrate how these systems work across different business scenarios.<\/p>\n\n\n\n<p>An ecommerce clothing store uses a payment gateway integrated into their website checkout page. Customers add items to their cart, enter card details, and complete purchases\u2014all within seconds. The gateway handles encryption, authorization, and confirmation while the customer stays on the store&#8217;s website.<\/p>\n\n\n\n<p>A freelance web developer sends project invoices through an <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoicing software<\/a> platform. Each invoice includes a &#8220;Pay Now&#8221; button powered by a payment gateway. Clients click the button, enter their payment information, and the developer receives notification immediately. This eliminates the delays associated with traditional check payments and the need to track <a href=\"https:\/\/invoicefly.com\/academy\/when-to-send-invoices\/\">when to send invoices<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-payments.jpg\" alt=\"Freelancer tracking payments online\" class=\"wp-image-87323\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-payments.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-payments-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-payments-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-payments-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A subscription box service uses recurring payment gateway features to automatically charge customers monthly. The system securely stores payment information (<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-tokenization\" target=\"_blank\" rel=\"noreferrer noopener\">tokenization<\/a>) and processes charges on scheduled dates, reducing manual billing work while maintaining security standards.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-much-does-a-payment-gateway-cost\"><strong>How Much Does a Payment Gateway Cost?<\/strong><\/h2>\n\n\n\n<p>Payment gateway costs vary significantly depending on the provider, your transaction volume, and the features you need.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-typical-fee-structures\"><strong>Typical fee structures:<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Transaction fees<\/strong><\/h4>\n\n\n\n<p>Most payment gateways charge a percentage of each sale plus a small fixed amount. Common rates range from 2.5% to 3.5% plus $0.15 to $0.30 per transaction.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Monthly subscription fees<\/strong><\/h4>\n\n\n\n<p>Some providers charge flat monthly fees ranging from $10 to $50, particularly for businesses with higher transaction volumes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Setup or integration fees<\/strong><\/h4>\n\n\n\n<p>Less common today, but some enterprise-level gateways charge one-time setup fees between $100 and $500.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Chargeback fees<\/strong><\/h4>\n\n\n\n<p>When a customer disputes a charge, you may face fees of $15 to $25 per chargeback, regardless of whether you win the dispute.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Additional service fees<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PCI compliance fees: $5-$15 monthly<\/li>\n\n\n\n<li>Statement fees: $5-$10 monthly<\/li>\n\n\n\n<li>Minimum monthly fees: Some providers charge minimums if transaction volume is low<\/li>\n\n\n\n<li>International transaction fees: Additional 1-2% for cross-border payments<\/li>\n<\/ul>\n\n\n\n<p>Calculate your expected monthly transaction volume and compare total costs across providers rather than just looking at advertised rates. Factor these costs into your <a href=\"https:\/\/invoicefly.com\/academy\/percentage-of-income-for-small-business-taxes\/\">small business tax planning<\/a> to ensure accurate profit calculations.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-white-label-payment-gateway\"><strong>What Is a White Label Payment Gateway?<\/strong><\/h2>\n\n\n\n<p>A white label payment gateway is a fully-developed payment processing solution that can be rebranded and offered under a company&#8217;s own name rather than the original provider&#8217;s brand. This approach is most relevant for software companies, financial technology platforms, and large-scale marketplace operators.<\/p>\n\n\n\n<p><strong>When white label solutions make sense:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building a proprietary platform or app<\/li>\n\n\n\n<li>Operating a marketplace with multiple sellers<\/li>\n\n\n\n<li>Offering payment services as part of a broader business solution<\/li>\n\n\n\n<li>Needing complete branding control throughout the payment process<\/li>\n<\/ul>\n\n\n\n<p>For most freelancers, contractors, and small businesses, a white label payment gateway adds unnecessary complexity and cost. Standard payment gateway solutions from established providers offer better value, proven security, and simpler implementation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ecommerce-team-managing-transactions.jpg\" alt=\"E-commerce team managing transactions\" class=\"wp-image-87322\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ecommerce-team-managing-transactions.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ecommerce-team-managing-transactions-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ecommerce-team-managing-transactions-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ecommerce-team-managing-transactions-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-can-i-build-my-own-payment-gateway\"><strong>Can I Build My Own Payment Gateway?<\/strong><\/h2>\n\n\n\n<p>While technically possible, building a custom payment gateway is rarely practical or advisable for small businesses.<\/p>\n\n\n\n<p><strong>What building your own gateway requires:<\/strong><\/p>\n\n\n\n<p>You must implement military-grade encryption, secure data storage, and protection against constantly evolving cyber threats. Payment systems must comply with PCI DSS standards, anti-money laundering regulations, and data protection laws. Maintaining compliance requires dedicated staff and regular <a href=\"https:\/\/invoicefly.com\/academy\/audit-meaning\/\">audits<\/a>.<\/p>\n\n\n\n<p>You need established relationships with acquiring banks, card networks (Visa, Mastercard, etc.), and potentially international financial institutions. These relationships take years to develop and often require substantial deposits.<\/p>\n\n\n\n<p>Payment technology evolves constantly. You must dedicate resources to updating systems, patching vulnerabilities, monitoring <a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\">transactions<\/a> for fraud, and providing 24\/7 uptime. Operating a payment gateway exposes you to significant legal liability if anything goes wrong.<\/p>\n\n\n\n<p>For the vast majority of businesses, using an established payment gateway platform is safer, faster, more affordable, and more reliable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-managing-payments-alongside-business-finances\"><strong>Managing Payments Alongside Business Finances<\/strong><\/h2>\n\n\n\n<p>When your payment gateway connects with your accounting and invoicing systems, you automatically create <a href=\"https:\/\/invoicefly.com\/academy\/journal-entries\/\">journal entries<\/a> for each transaction, track outstanding <a href=\"https:\/\/invoicefly.com\/academy\/invoice-payments\/\">invoice payments<\/a>, and maintain accurate records for tax purposes. This integration reduces manual data entry and gives you real-time visibility into your financial position.<\/p>\n\n\n\n<p>Consider how payments fit into your broader <a href=\"https:\/\/invoicefly.com\/academy\/billing-cycles-explained\/\">billing cycles<\/a>. Many businesses offer payment terms like <a href=\"https:\/\/invoicefly.com\/academy\/net-30-vs-net-60-payment-terms\/\">net 30 vs net 60<\/a>, but collecting faster improves cash flow. Payment gateways make immediate or deposit-based payment models more feasible.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>A payment gateway is an essential tool for any business accepting payments online. It ensures transactions are secure, protects sensitive customer data, and enables money to move efficiently through the financial system.<\/p>\n\n\n\n<p>When selecting a payment gateway, prioritize security features, transparent pricing, ease of integration with your existing systems, and support for payment methods your customers prefer. Consider which type of gateway\u2014hosted, integrated, or self-hosted\u2014best fits your technical capabilities and business needs.<\/p>\n\n\n\n<p>Remember that payment gateways work best when integrated into your complete financial system\u2014connecting with your invoicing, accounting, and <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">bookkeeping<\/a> processes. This holistic approach reduces administrative work and gives you better financial visibility.Whether you&#8217;re a freelancer sending your first digital invoice or a growing business scaling <a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\">online payments<\/a>, understanding how payment gateways work empowers you to make informed decisions that benefit your bottom line.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30cd4a3a e-flex e-con-boxed e-con e-parent\" data-id=\"30cd4a3a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-313275c5 elementor-widget elementor-widget-heading\" data-id=\"313275c5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Payment Gateway FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44d3a449 e-flex e-con-boxed e-con e-parent\" data-id=\"44d3a449\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7cde7e elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"7d7cde7e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d01a077e6e5\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-7d7cde7e\">\n                        <a href=\"#collapse-8065b3c69d01a077e6e5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d01a077e6e5\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d01a077e6e5\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What are the top 5 payment gateways?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d01a077e6e5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-7d7cde7e\" data-parent=\"#accordion-69d01a077e6e5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The best payment gateway depends on your business needs, location, and transaction volume. Popular options include PayPal, Stripe, Square, Authorize.net, and Braintree.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-7d7cde7e\">\n                        <a href=\"#collapse-d5b379969d01a077e6e5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d01a077e6e5\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d01a077e6e5\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Can I build my own payment gateway?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d01a077e6e5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-7d7cde7e\" data-parent=\"#accordion-69d01a077e6e5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Technically yes\u2014but it requires advanced security, banking relationships, regulatory compliance, and ongoing maintenance. For most businesses, using an established provider is more practical and cost-effective.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-7d7cde7e\">\n                        <a href=\"#collapse-cd09c8369d01a077e6e5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d01a077e6e5\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d01a077e6e5\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is GST required for payment gateway fees?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d01a077e6e5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-7d7cde7e\" data-parent=\"#accordion-69d01a077e6e5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It depends on your country\u2019s tax rules and business structure. In some regions, payment processing fees are subject to GST or similar taxes. Check with a tax professional to be sure.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-7d7cde7e\">\n                        <a href=\"#collapse-460c24b69d01a077e6e5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d01a077e6e5\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d01a077e6e5\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Can I use Google Pay as a payment gateway?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d01a077e6e5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-7d7cde7e\" data-parent=\"#accordion-69d01a077e6e5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No. Google Pay (GPay) is a payment method, not a gateway. You\u2019ll still need a payment gateway that supports Google Pay transactions.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-7d7cde7e\">\n                        <a href=\"#collapse-10f451369d01a077e6e5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d01a077e6e5\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d01a077e6e5\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How do I accept payments online?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d01a077e6e5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-7d7cde7e\" data-parent=\"#accordion-69d01a077e6e5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>You need a payment gateway, a business bank account, and a checkout or invoicing system. Many platforms bundle these together for faster setup.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What are the top 5 payment gateways?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The best payment gateway depends on your business needs, location, and transaction volume. Popular options include PayPal, Stripe, Square, Authorize.net, and Braintree.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Can I build my own payment gateway?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Technically yes\u2014but it requires advanced security, banking relationships, regulatory compliance, and ongoing maintenance. 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Many platforms bundle these together for faster setup.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A payment gateway is a secure digital service that allows businesses to accept online payments from customers using credit cards, debit cards, bank transfers, and digital wallets. It acts as a bridge between a customer, the merchant, and their banks\u2014encrypting sensitive data, verifying transactions, and ensuring money moves safely from one account to another. For [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":87319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-87318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Payment Gateway Explained: Secure Online Payments &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what a payment gateway is, how it works, and how to choose the best secure online payment solution for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/pasarela-de-pagos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Payment Gateway: How They Work and Choosing the Best Option\" \/>\n<meta property=\"og:description\" content=\"Learn what a payment gateway is, how it works, and how to choose the best secure online payment solution for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/pasarela-de-pagos\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-20T15:44:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:24:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/payment-gateway-how-they-work-and-choosing-the-best-option.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/payment-gateway\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/payment-gateway\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"Payment Gateway: How They Work and Choosing the Best Option\",\"datePublished\":\"2026-01-20T15:44:52+00:00\",\"dateModified\":\"2026-02-13T10:24:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/payment-gateway\/\"},\"wordCount\":2255,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/payment-gateway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/payment-gateway-how-they-work-and-choosing-the-best-option.webp\",\"articleSection\":[\"Financial Management\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/payment-gateway\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/payment-gateway\/\",\"name\":\"Payment Gateway Explained: Secure Online Payments &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/87318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=87318"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/87318\/revisions"}],"predecessor-version":[{"id":88822,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/87318\/revisions\/88822"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/87319"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=87318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=87318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=87318"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=87318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}