{"id":87984,"date":"2026-01-26T17:28:43","date_gmt":"2026-01-26T16:28:43","guid":{"rendered":"https:\/\/invoicefly.com\/?p=87984"},"modified":"2026-02-13T11:09:55","modified_gmt":"2026-02-13T10:09:55","slug":"principios-contables-generalmente-aceptados","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/generally-accepted-accounting-principles\/","title":{"rendered":"Explicaci\u00f3n de los principios contables generalmente aceptados (PCGA)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"87984\" class=\"elementor elementor-87984\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48753fb7 e-flex e-con-boxed e-con e-parent\" data-id=\"48753fb7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff51131 elementor-widget elementor-widget-text-editor\" data-id=\"1ff51131\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Generally Accepted Accounting Principles (GAAP) are the standard rules businesses in the United States use to keep their financial records in order. Think of GAAP as a common language for accounting\u2014it helps make sure financial statements are clear, accurate, and easy to compare.<\/p>\n\n\n\n<p>These rules are set by the Financial Accounting Standards Board (FASB) and guide how companies record things like revenue, expenses, assets, and liabilities using accrual accounting.<\/p>\n\n\n\n<p>Understanding GAAP isn&#8217;t just about compliance. It helps build trust with investors, supports smarter financial decision-making, and is especially important for growing businesses that need clean, transparent reporting to raise funding or scale with confidence.<\/p>\n\n\n\n<p>In this guide, we&#8217;ll take a closer look at how GAAP works, who needs to follow it, and why it matters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-gaap\"><strong>What is GAAP?<\/strong><\/h2>\n\n\n\n<p>GAAP stands for Generally Accepted Accounting Principles. It&#8217;s a comprehensive framework of accounting standards, concepts, and conventions that dictate how you prepare and present financial statements in the United States. The GAAP definition encompasses the rules governing how to measure, recognize, present, and disclose financial information across different types of organizations.<\/p>\n\n\n\n<p>When you follow GAAP, you&#8217;re using a common language that allows investors, creditors, regulators, and other stakeholders to understand and compare your financial position accurately. These principles ensure that financial reporting is consistent\u2014$100,000 in revenue means the same thing across all GAAP-compliant companies&#8217; <a href=\"https:\/\/invoicefly.com\/academy\/financial-accounting\/\">financial statements<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What GAAP governs in financial reporting:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue recognition timing and methods<\/li>\n\n\n\n<li>Expense matching and allocation<\/li>\n\n\n\n<li><a href=\"https:\/\/invoicefly.com\/academy\/fixed-assets\/\">Asset<\/a> valuation and <a href=\"https:\/\/invoicefly.com\/academy\/amortization-vs-depreciation\/\">depreciation<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/invoicefly.com\/academy\/liabilities-meaning\/\">Liability<\/a> measurement and disclosure<\/li>\n\n\n\n<li><a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">Balance sheet<\/a> and financial statement presentation<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Who GAAP applies to:<\/strong><\/h3>\n\n\n\n<p>Publicly traded companies in the United States must follow GAAP as required by the Securities and Exchange Commission (SEC). Many private companies also follow GAAP because lenders, investors, and stakeholders expect it. Governmental entities and nonprofit organizations use modified versions of GAAP tailored to their specific needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-history-of-gaap\"><strong>History of GAAP<\/strong><\/h3>\n\n\n\n<p>GAAP evolved over decades in response to financial scandals and the need for standardized reporting. The stock market crash of 1929 highlighted the dangers of inconsistent financial reporting. In response, the SEC was created in 1934 and given authority to establish accounting standards. This responsibility moved through several organizations and finally to the <a href=\"https:\/\/www.fasb.org\/standards\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Accounting Standards Board<\/a> (FASB) in 1973, which continues to develop GAAP standards today.<\/p>\n\n\n\n<p>Major accounting scandals like Enron and WorldCom in the early 2000s led to the Sarbanes-Oxley Act, which strengthened GAAP compliance requirements and increased penalties for fraudulent reporting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"752\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/finance-team-gaap-reporting.jpg\" alt=\"Finance team applying GAAP standards\" class=\"wp-image-87985\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/finance-team-gaap-reporting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/finance-team-gaap-reporting-300x226.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/finance-team-gaap-reporting-768x578.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/finance-team-gaap-reporting-710x534.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-gaap\"><strong>Understanding GAAP<\/strong><\/h2>\n\n\n\n<p>In practice, GAAP extends beyond just following rules\u2014it represents a commitment to transparent, honest financial reporting that serves the public interest. GAAP is considered a rules-based system, providing specific, detailed guidance for particular accounting situations. This contrasts with principles-based systems that offer broader concepts and require more professional judgment.<\/p>\n\n\n\n<p>Every line item on your <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a>, income statement, and cash flow statement reflects GAAP principles. When you prepare GAAP-compliant financial statements, you&#8217;re following specific rules about how to classify items, when to recognize revenue and expenses, how to value <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">inventory<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/fixed-assets\/\">fixed assets<\/a>, and what information to disclose.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-compliance-with-gaap\"><strong>Compliance With GAAP<\/strong><\/h2>\n\n\n\n<p>GAAP compliance means preparing financial statements in accordance with all applicable GAAP standards and principles. It&#8217;s not optional for public companies\u2014it&#8217;s legally required.<\/p>\n\n\n\n<p>When your financial statements are GAAP compliant, they&#8217;ve been prepared following all relevant accounting standards issued by FASB and approved by the <a href=\"https:\/\/accountingfoundation.org\/accounting-and-standards\/about-gaap\/what-is-gaap\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Accounting Foundation<\/a>. This includes proper revenue recognition, expense matching, asset valuation, and comprehensive disclosure of material information.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.sec.gov\/newsroom\/speeches-statements\/white-2016-01-05\" target=\"_blank\" rel=\"noreferrer noopener\">SEC<\/a>, all publicly traded companies must file financial statements prepared in accordance with GAAP. This includes annual 10-K reports, quarterly 10-Q reports, and other financial disclosures. Independent <a href=\"https:\/\/invoicefly.com\/academy\/audit-meaning\/\">auditors<\/a> must attest that these statements fairly present financial position.<\/p>\n\n\n\n<p>While private companies aren&#8217;t legally required to follow GAAP, many do because banks require GAAP financial statements for <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bank-account\/\">business loans<\/a>, investors expect GAAP compliance, and following GAAP builds credibility.<\/p>\n\n\n\n<p>For public companies, GAAP violations can result in SEC enforcement actions, fines, restatement of financial statements, and even criminal charges in fraud cases. For private companies, non-compliance can lead to loan defaults and difficulty raising capital.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-preparing-financial-statements.jpg\" alt=\"Accountant preparing financial statements\" class=\"wp-image-87987\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-preparing-financial-statements.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-preparing-financial-statements-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-preparing-financial-statements-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-preparing-financial-statements-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gaap-vs-ifrs\"><strong>GAAP vs. IFRS<\/strong><\/h2>\n\n\n\n<p>While GAAP governs accounting in the United States, <a href=\"https:\/\/www.ifrs.org\" target=\"_blank\" rel=\"noreferrer noopener\">International Financial Reporting Standards (IFRS)<\/a> serve a similar purpose globally. Both frameworks aim to make financial statements accurate and trustworthy. The main difference: GAAP is rules-based with detailed guidance, while IFRS is principles-based with broader concepts requiring more professional judgment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-some-key-differences-between-ifrs-and-gaap\"><strong>Some Key Differences Between IFRS and GAAP<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><\/td><td><strong>GAAP (U.S.)<\/strong><\/td><td><strong>IFRS (International)<\/strong><\/td><\/tr><tr><td><strong>Revenue recognition<\/strong><\/td><td>Detailed, industry-specific guidance<\/td><td>Standardized five-step model focused on transfer of control<\/td><\/tr><tr><td><strong>Inventory valuation<\/strong><\/td><td>Allows LIFO, FIFO, and weighted average<\/td><td>Prohibits LIFO; allows FIFO and weighted average only<\/td><\/tr><tr><td><strong>Financial statement presentation<\/strong><\/td><td>Requires specific formats and classifications<\/td><td>Allows more flexibility as long as reporting is fair and clear<\/td><\/tr><tr><td><strong>Development and oversight<\/strong><\/td><td>Issued by <a href=\"https:\/\/www.fasb.org\/standards\" target=\"_blank\" rel=\"noreferrer noopener\">FASB<\/a> under SEC oversight<\/td><td>Issued by the International Accounting Standards Board (IASB) and used in 140+ countries<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-are-generally-accepted-accounting-principles-gaap-used\"><strong>Where Are Generally Accepted Accounting Principles (GAAP) Used?<\/strong><\/h2>\n\n\n\n<p><strong>Public companies in the U.S.:<\/strong> All companies whose securities trade on U.S. stock exchanges must prepare financial statements using GAAP.<\/p>\n\n\n\n<p><strong>Private businesses and lenders:<\/strong> Many private companies voluntarily adopt GAAP because banks typically require GAAP financial statements for credit decisions.<\/p>\n\n\n\n<p><strong>Government entities:<\/strong> State and local governments follow GAAP standards developed by the Governmental Accounting Standards Board (GASB). Federal agencies follow standards from the <a href=\"https:\/\/fasab.gov\/accounting-standards\/\" target=\"_blank\" rel=\"noreferrer noopener\">Federal Accounting Standards Advisory Board<\/a>.<\/p>\n\n\n\n<p><strong>Nonprofit organizations:<\/strong> Generally accepted accounting principles for nonprofits include specific guidance for fund accounting, donor restrictions, and functional expense reporting to maintain transparency with donors and regulatory agencies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-gaap-important\"><strong>Why Is GAAP Important?<\/strong><\/h2>\n\n\n\n<p>GAAP serves critical functions that benefit the entire financial system.<\/p>\n\n\n\n<p><strong>Financial transparency and trust:<\/strong> GAAP creates transparency by requiring comprehensive disclosure of material information. When financial statements follow GAAP, you can trust they present a complete, honest picture of financial position and performance.<\/p>\n\n\n\n<p><strong>Comparability across companies:<\/strong> Standardized accounting principles let you compare different companies&#8217; financial statements, even across industries. This helps investors make informed decisions about where to allocate capital.<\/p>\n\n\n\n<p><strong>Investor and lender confidence:<\/strong> GAAP compliance signals that your company follows professional standards. This builds confidence, potentially lowering your cost of capital and making it easier to raise funds.<\/p>\n\n\n\n<p><strong>Regulatory accountability:<\/strong> According to <a href=\"https:\/\/www.investor.gov\/introduction-investing\/investing-basics\/glossary\/generally-accepted-accounting-principles-gaap\" target=\"_blank\" rel=\"noreferrer noopener\">Investor.gov<\/a>, when everyone follows the same rules, regulators can more effectively identify problems and protect the public interest.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-meeting-financial-compliance.jpg\" alt=\"Business meeting on GAAP compliance\" class=\"wp-image-87988\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-meeting-financial-compliance.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-meeting-financial-compliance-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-meeting-financial-compliance-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-meeting-financial-compliance-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-non-gaap-measures\"><strong>What Are Non-GAAP Measures?<\/strong><\/h2>\n\n\n\n<p>Despite GAAP&#8217;s comprehensiveness, companies sometimes report additional financial metrics that don&#8217;t conform to GAAP standards. Non-GAAP measures are financial metrics calculated using methods that deviate from GAAP requirements. Companies present these alongside GAAP results to provide additional useful information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-common-non-gaap-financial-metrics\"><strong>Common non-GAAP financial metrics:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization)<\/li>\n\n\n\n<li>Adjusted earnings excluding one-time charges<\/li>\n\n\n\n<li>Free cash flow calculations<\/li>\n\n\n\n<li>Same-store sales for retailers<\/li>\n<\/ul>\n\n\n\n<p>Companies argue that non-GAAP measures help investors understand ongoing operational performance by excluding unusual items. However, they can mislead if used to present an overly optimistic view. Regulators require companies to reconcile non-GAAP measures to the most comparable GAAP measure and give equal prominence to GAAP results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-basic-principles-of-accounting\"><strong>What Are the Basic Principles of Accounting?<\/strong><\/h2>\n\n\n\n<p>GAAP is built on core accounting principles that guide how businesses record and report financial information:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Accounting Principle<\/strong><\/td><td><strong>What It Means<\/strong><\/td><\/tr><tr><td><strong>Principle of Regularity<\/strong><\/td><td>Follow GAAP rules consistently as standard practice.<\/td><\/tr><tr><td><strong>Principle of Consistency<\/strong><\/td><td>Use the same accounting method over time. Changes must be explained.<\/td><\/tr><tr><td><strong>Principle of Sincerity (Good Faith)<\/strong><\/td><td>Report your company&#8217;s financial situation honestly and accurately.<\/td><\/tr><tr><td><strong>Principle of Prudence (Conservatism)<\/strong><\/td><td>Avoid overstating income or <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">assets<\/a>. Recognize potential losses early.<\/td><\/tr><tr><td><strong>Principle of Continuity (Going Concern)<\/strong><\/td><td>Assume your business will continue operating, justifying depreciation and cost deferral.<\/td><\/tr><tr><td><strong>Principle of Periodicity<\/strong><\/td><td>Report financial performance over set time periods for tracking and comparison.<\/td><\/tr><tr><td><strong>Principle of Materiality<\/strong><\/td><td>Disclose any information that could influence a reasonable person&#8217;s decision in your <a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\">financial projections<\/a>.<\/td><\/tr><tr><td><strong>Principle of Non-Compensation<\/strong><\/td><td>Report revenues, expenses, <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">assets, and liabilities<\/a> separately.<\/td><\/tr><tr><td><strong>Matching Principle<\/strong><\/td><td>Record expenses in your <a href=\"https:\/\/invoicefly.com\/academy\/journal-entry-accounting\/\">journal entry<\/a> in the same period as the revenue they helped generate.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-develops-gaap\"><strong>Who Develops GAAP?<\/strong><\/h2>\n\n\n\n<p>GAAP doesn&#8217;t emerge from a single source\u2014several organizations work together to create, maintain, and oversee accounting standards.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-financial-accounting-foundation\"><strong>Financial Accounting Foundation<\/strong><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/accountingfoundation.org\/accounting-and-standards\/about-gaap\/what-is-gaap\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Accounting Foundation<\/a> provides oversight and funding for FASB and GASB, ensuring these bodies operate independently and in the public interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-financial-accounting-standards-board\"><strong>Financial Accounting Standards Board<\/strong><\/h3>\n\n\n\n<p>FASB is the primary organization responsible for developing GAAP standards for private-sector companies. FASB issues Accounting Standards Updates that become part of the GAAP framework.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-governmental-accounting-standards-board\"><strong>Governmental Accounting Standards Board<\/strong><\/h3>\n\n\n\n<p>GASB develops GAAP standards specifically for state and local governments, addressing unique governmental accounting needs including fund accounting and budgetary reporting.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-limitations-of-gaap\"><strong>Limitations of GAAP<\/strong><\/h2>\n\n\n\n<p>Despite its importance, GAAP isn&#8217;t perfect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-diverse-types-of-companies\"><strong>Diverse Types of Companies<\/strong><\/h3>\n\n\n\n<p>GAAP attempts to provide standards applicable across all industries, but this one-size-fits-all approach doesn&#8217;t always work well. A manufacturing company and a software company have fundamentally different economics, yet GAAP forces both into similar reporting frameworks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-timeframe-limitations\"><strong>Timeframe Limitations<\/strong><\/h3>\n\n\n\n<p>GAAP focuses on historical financial results reported in discrete periods. This backward-looking approach doesn&#8217;t capture forward-looking information about company strategy or competitive advantages that investors care about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-global-vs-domestic-accounting-standards\"><strong>Global vs. Domestic Accounting Standards<\/strong><\/h3>\n\n\n\n<p>As businesses become increasingly global, having different standards in the U.S. (GAAP) versus the rest of the world (IFRS) creates complications. Companies operating internationally must sometimes prepare financial statements under both frameworks, increasing costs and complexity.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/nonprofit-accounting.jpg\" alt=\"Nonprofit accounting under GAAP\" class=\"wp-image-87989\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/nonprofit-accounting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/nonprofit-accounting-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/nonprofit-accounting-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/nonprofit-accounting-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Generally accepted accounting principles provide the foundation for financial reporting in the United States, ensuring consistency, comparability, and transparency across companies. GAAP&#8217;s rules-based framework offers detailed guidance that reduces ambiguity but can create complexity. Its core principles\u2014regularity, consistency, conservatism, materiality, and periodicity\u2014guide how you record and present financial information.<\/p>\n\n\n\n<p>Whether you&#8217;re managing your company&#8217;s <a href=\"https:\/\/invoicefly.com\/academy\/small-business-bookkeeping\/\">small business bookkeeping<\/a>, preparing for an <a href=\"https:\/\/invoicefly.com\/academy\/audit-meaning\/\">audit<\/a>, or evaluating investment opportunities, understanding GAAP helps you make informed decisions based on reliable, comparable financial information.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55f8710b e-flex e-con-boxed e-con e-parent\" data-id=\"55f8710b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d58978 elementor-widget elementor-widget-heading\" data-id=\"d58978\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">GAAP FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35d71117 e-flex e-con-boxed e-con e-parent\" data-id=\"35d71117\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3db5ebe elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"3db5ebe\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0fa4412aa5\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-3db5ebe\">\n                        <a href=\"#collapse-8065b3c69d0fa4412aa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0fa4412aa5\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0fa4412aa5\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is GAAP in a nutshell?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0fa4412aa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-3db5ebe\" data-parent=\"#accordion-69d0fa4412aa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>GAAP (Generally Accepted Accounting Principles) is the standard set of U.S. accounting rules that ensure financial statements are accurate, consistent, and comparable.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-3db5ebe\">\n                        <a href=\"#collapse-d5b379969d0fa4412aa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d0fa4412aa5\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d0fa4412aa5\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How can I remember GAAP principles?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d0fa4412aa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-3db5ebe\" data-parent=\"#accordion-69d0fa4412aa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Focus on a few core ideas\u2014consistency, conservatism, materiality, periodicity, and matching\u2014and use real-world examples to make them stick.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-3db5ebe\">\n                        <a href=\"#collapse-cd09c8369d0fa4412aa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d0fa4412aa5\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d0fa4412aa5\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What are common accounting mistakes?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d0fa4412aa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-3db5ebe\" data-parent=\"#accordion-69d0fa4412aa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Common mistakes include mixing personal and business expenses, poor recordkeeping, misclassifying expenses, and recognizing revenue at the wrong time.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-3db5ebe\">\n                        <a href=\"#collapse-460c24b69d0fa4412aa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d0fa4412aa5\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d0fa4412aa5\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is GAAP required for small businesses?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d0fa4412aa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-3db5ebe\" data-parent=\"#accordion-69d0fa4412aa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Not usually. GAAP is required for public companies, but many small businesses follow it because lenders and investors prefer GAAP-compliant financials.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-3db5ebe\">\n                        <a href=\"#collapse-10f451369d0fa4412aa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d0fa4412aa5\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d0fa4412aa5\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Does Canada use GAAP?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d0fa4412aa5\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-3db5ebe\" data-parent=\"#accordion-69d0fa4412aa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Canada uses IFRS for publicly accountable enterprises, while private companies can choose IFRS or Accounting Standards for Private Enterprises (<a href=\"https:\/\/www.bdo.ca\/insights\/accounting-knowledge-center\/aspe\" target=\"_blank\" rel=\"noopener\">ASPE<\/a>).<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-3db5ebe\">\n                        <a href=\"#collapse-de9e62469d0fa4412aa5\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-de9e62469d0fa4412aa5\" aria-expanded=\"false\" aria-controls=\"Collapse-de9e62469d0fa4412aa5\">\n                            \n                            <span class=\"ekit-accordion-title\">6. Where can I learn about current GAAP?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-de9e62469d0fa4412aa5\" class=\" collapse\" aria-labelledby=\"primaryHeading-5-3db5ebe\" data-parent=\"#accordion-69d0fa4412aa5\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The Financial Accounting Standards Board (<a href=\"https:\/\/www.fasb.org\/standards\" target=\"_blank\" rel=\"noopener\">FASB<\/a>). publishes official standards, with plain-English guidance also available on <a href=\"https:\/\/www.investor.gov\/introduction-investing\/investing-basics\/glossary\/generally-accepted-accounting-principles-gaap\" target=\"_blank\" rel=\"noopener\">Investor.gov<\/a>.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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GAAP is required for public companies, but many small businesses follow it because lenders and investors prefer GAAP-compliant financials.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Does Canada use GAAP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Canada uses IFRS for publicly accountable enterprises, while private companies can choose IFRS or Accounting Standards for Private Enterprises (<a href=\\\"https:\/\/www.bdo.ca\/insights\/accounting-knowledge-center\/aspe\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">ASPE<\/a>).<\/p>\"}},{\"@type\":\"Question\",\"name\":\"6. Where can I learn about current GAAP?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The Financial Accounting Standards Board (<a href=\\\"https:\/\/www.fasb.org\/standards\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">FASB<\/a>). publishes official standards, with plain-English guidance also available on <a href=\\\"https:\/\/www.investor.gov\/introduction-investing\/investing-basics\/glossary\/generally-accepted-accounting-principles-gaap\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Investor.gov<\/a>.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Generally Accepted Accounting Principles (GAAP) are the standard rules businesses in the United States use to keep their financial records in order. Think of GAAP as a common language for accounting\u2014it helps make sure financial statements are clear, accurate, and easy to compare. These rules are set by the Financial Accounting Standards Board (FASB) and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":87986,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[100],"class_list":["post-87984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generally Accepted Accounting Principles (GAAP) Explained &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what GAAP is, why it matters, how it works, and how it ensures accurate, consistent financial reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/principios-contables-generalmente-aceptados\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generally Accepted Accounting Principles (GAAP) Explained\" \/>\n<meta property=\"og:description\" content=\"Learn what GAAP is, why it matters, how it works, and how it ensures accurate, consistent financial reporting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/principios-contables-generalmente-aceptados\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-26T16:28:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:09:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/generally-accepted-accounting-principles-meaning.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/generally-accepted-accounting-principles\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/generally-accepted-accounting-principles\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"Generally Accepted Accounting Principles (GAAP) Explained\",\"datePublished\":\"2026-01-26T16:28:43+00:00\",\"dateModified\":\"2026-02-13T10:09:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/generally-accepted-accounting-principles\/\"},\"wordCount\":1791,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/generally-accepted-accounting-principles\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/generally-accepted-accounting-principles-meaning.webp\",\"articleSection\":[\"Accounting\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/generally-accepted-accounting-principles\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/generally-accepted-accounting-principles\/\",\"name\":\"Generally Accepted Accounting Principles (GAAP) Explained &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/87984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=87984"}],"version-history":[{"count":1,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/87984\/revisions"}],"predecessor-version":[{"id":88783,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/87984\/revisions\/88783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/87986"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=87984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=87984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=87984"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=87984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}