{"id":88054,"date":"2026-01-27T18:17:21","date_gmt":"2026-01-27T17:17:21","guid":{"rendered":"https:\/\/invoicefly.com\/?p=88054"},"modified":"2026-02-12T17:16:00","modified_gmt":"2026-02-12T16:16:00","slug":"retencion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/retainage\/","title":{"rendered":"Retenci\u00f3n en la construcci\u00f3n: Significado, legislaci\u00f3n y buenas pr\u00e1cticas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88054\" class=\"elementor elementor-88054\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e216d5 e-flex e-con-boxed e-con e-parent\" data-id=\"6e216d5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31a48366 elementor-widget elementor-widget-text-editor\" data-id=\"31a48366\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Retainage is a common practice in construction where a small portion of each payment\u2014usually 5% to 10%\u2014is held back until the project is fully completed. The idea is simple: it gives project owners peace of mind that the work will be finished properly and according to the contract.<\/p>\n\n\n\n<p>While retainage can help protect quality and reduce risk, it can also slow down payments and put pressure on your cash flow. In this guide, we&#8217;ll break down what retainage really means in construction, how it works in real life, and what contractors and business owners should know to handle it without unnecessary stress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-retainage\"><strong>What Is Retainage?<\/strong><\/h2>\n\n\n\n<p>Retainage in construction is money held back from your payments until the project is done. The owner keeps a percentage of what they owe you until all work is finished and meets the contract requirements. The retainage meaning is straightforward: it&#8217;s a financial holdback that motivates you to complete your work properly and protects the project owner from defects or incomplete obligations.<\/p>\n\n\n\n<p>What is retainage in simple terms? Think of it as a security deposit in reverse. Instead of you putting money down upfront, the owner keeps a percentage of what they owe you until you&#8217;ve proven the work is complete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How retainage typically works:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You complete work worth $100,000<\/li>\n\n\n\n<li>Owner withholds 10% retainage ($10,000)<\/li>\n\n\n\n<li>You receive $90,000 in the progress payment<\/li>\n\n\n\n<li>You complete the entire project<\/li>\n\n\n\n<li>Owner releases the $10,000 retainage after final inspection and approval<\/li>\n<\/ul>\n\n\n\n<p>The retainage definition in construction contracts usually specifies the percentage withheld (commonly 5-10%), when it&#8217;s released (at substantial completion, final completion, or after a warranty period), and any conditions for early release.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-retainage-vs-retention-what-s-the-difference\"><strong>Retainage vs. retention: What&#8217;s the difference?<\/strong><\/h3>\n\n\n\n<p>Retainage and retention mean the same thing in construction\u2014money withheld from payments until project completion. The terms are used interchangeably, though &#8220;retainage&#8221; is more common in the United States while &#8220;retention&#8221; appears more frequently in international contracts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retainage-explained\"><strong>Retainage Explained<\/strong><\/h2>\n\n\n\n<p>Understanding retainage means looking at it from multiple perspectives because it affects different parties in different ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For project owners:<\/strong> Retainage provides financial leverage to ensure you complete punch list items, fix defects, and fulfill all contract obligations. If you abandon the project or leave work incomplete, the owner uses retainage funds to hire someone else to finish.<\/li>\n\n\n\n<li><strong>For general contractors:<\/strong> When you&#8217;re working as a <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting\/\">general contractor<\/a>, you experience retainage from both sides. The owner withholds retainage from your payments, while you typically withhold the same percentage from your subcontractors.<\/li>\n\n\n\n<li><strong>For subcontractors:<\/strong> As a subcontractor, you complete your portion of work early in the project but may wait months or even years to receive your retainage. The general contractor holds your retainage until the entire project completes, not just your specific trade work.<\/li>\n\n\n\n<li><strong>For material suppliers:<\/strong> Suppliers often face retainage on their invoices too, even though they delivered materials months before project completion. This creates significant cash flow challenges for businesses operating on tight margins.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-retainage-payment-review.jpg\" alt=\"Construction retainage payment review\" class=\"wp-image-88056\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-retainage-payment-review.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-retainage-payment-review-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-retainage-payment-review-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-retainage-payment-review-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-retainage-work\"><strong>How Does Retainage Work?<\/strong><\/h2>\n\n\n\n<p>The retainage process follows a predictable pattern throughout the construction project lifecycle.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Contract negotiation:<\/strong> During contract formation, you negotiate the retainage percentage, release conditions, and timing. Standard percentages range from 5-10%, though this varies by project type, size, and risk level.<\/li>\n\n\n\n<li><strong>Progress billing:<\/strong> As work progresses, you submit <a href=\"https:\/\/invoicefly.com\/glossary\/progress-billing\/\">progress billing<\/a> applications (often using AIA billing forms) showing completed work on your invoice. The owner approves the amount, applies the retainage percentage, and pays the net amount. For example, if you bill $50,000 with 10% retainage, you receive $45,000 while $5,000 is withheld.<\/li>\n\n\n\n<li><strong>Retainage accumulation:<\/strong> Each billing cycle adds to your retainage receivable balance. On a $1 million project with 10% retainage, you&#8217;ll have $100,000 withheld by project end\u2014a substantial amount that impacts your working capital.<\/li>\n\n\n\n<li><strong>Substantial completion:<\/strong> When the project reaches substantial completion (typically 95-98% complete and ready for intended use), many contracts release half the retainage. This provides partial cash flow relief while maintaining incentive to complete remaining work.<\/li>\n\n\n\n<li><strong>Final completion:<\/strong> After you finish all punch list items and receive final inspection approval, the owner releases the remaining retainage. Some contracts include a waiting period (30-60 days) after final completion before releasing funds.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-the-rules-of-retainage\"><strong>What Are the Rules of Retainage?<\/strong><\/h3>\n\n\n\n<p>Retainage rules vary significantly by state, project type, and whether the project involves public or private funds.<\/p>\n\n\n\n<p><strong>Federal projects:<\/strong> On federal projects governed by the Miller Act, retainage typically cannot exceed 10% until work reaches satisfactory progress, after which it may be reduced or eliminated.<\/p>\n\n\n\n<p><strong>State laws:<\/strong> Each state regulates retainage differently. Research your state&#8217;s specific requirements before signing construction contracts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-should-use-retainage\"><strong>Who Should Use Retainage?<\/strong><\/h3>\n\n\n\n<p>Retainage makes sense in certain project scenarios but creates unnecessary burden in others.<\/p>\n\n\n\n<p><strong>When retainage is appropriate:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Large, complex projects with multiple contractors and long timelines<\/li>\n\n\n\n<li>High-risk work where quality issues could cause significant problems<\/li>\n\n\n\n<li>Projects with contractors who have limited track records<\/li>\n\n\n\n<li>Situations where completing punch list items historically proves difficult<\/li>\n<\/ul>\n\n\n\n<p><strong>When retainage may be excessive:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Small projects with established contractors<\/li>\n\n\n\n<li>Work with minimal complexity or defect risk<\/li>\n\n\n\n<li>Projects where the contractor&#8217;s reputation provides adequate incentive<\/li>\n\n\n\n<li>Situations where cash flow constraints could cause contractor financial distress<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-benefits-from-retainage-amp-how\"><strong>Who Benefits From Retainage &amp; How?<\/strong><\/h3>\n\n\n\n<p>Project owners benefit through financial leverage ensuring project completion, protection against defective work, resources to complete punch lists if contractors fail to return, and reduced risk of contractor abandonment.<\/p>\n\n\n\n<p>The upside for contractors? At least you know what to expect. Retainage is so common that you can plan for it from the start.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-impact-of-retainage-on-contractors-subcontractors-and-material-suppliers\"><strong>Impact of Retainage on Contractors, Subcontractors and Material Suppliers<\/strong><\/h3>\n\n\n\n<p>Retainage creates a domino effect. When the owner holds back your money, you often have to hold back money from your subs\u2014and the delays stack up.<\/p>\n\n\n\n<p><strong>Cash flow strain:<\/strong> When 10% of every payment is withheld, you&#8217;re essentially providing interest-free financing to the project owner. On multiple simultaneous projects, this can tie up hundreds of thousands of dollars in withheld funds.<\/p>\n\n\n\n<p><strong>Compounding delays:<\/strong> General contractors often don&#8217;t release subcontractor retainage until they receive their own retainage from the owner. This means subs wait even longer than GCs, sometimes extending months past when their work actually finished.<\/p>\n\n\n\n<p><strong>Working capital limitations:<\/strong> Withheld retainage reduces cash available for materials, payroll, equipment, and managing unexpected expenses. This creates particular hardship for smaller contractors operating on tight margins.<\/p>\n\n\n\n<p><strong>Administrative burden:<\/strong> Tracking retainage receivable and retainage payable across multiple projects and billing cycles creates significant accounting complexity for construction companies retainage accounting management.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-retainage-laws-across-the-us\"><strong>Retainage Laws Across the US<\/strong><\/h2>\n\n\n\n<p>Construction retainage laws by state vary widely in terms of maximum percentages, release timing, and special protections. Laws also differ between public and private projects, and they change regularly as states pass reforms.<\/p>\n\n\n\n<p>Here are a few notable examples of how state retainage laws work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>California retainage:<\/strong> Starting January 1, 2026, California generally caps retainage at 5% on most private construction projects under SB 61 (Civil Code \u00a7 8811). The state also has detailed rules about retainage percentages, timing, and withholding conditions for public projects.<\/li>\n\n\n\n<li><strong>Colorado retainage law:<\/strong> <a href=\"https:\/\/leg.colorado.gov\/bills\/hb21-1167\">Colorado HB21-1167<\/a> limits retainage to 5% on public projects and also restricts retainage on many private contracts, providing broader protections for contractors.<\/li>\n\n\n\n<li><strong>Florida retainage law:<\/strong> <a href=\"https:\/\/www.leg.state.fl.us\/Statutes\/index.cfm?App_mode=Display_Statute&amp;URL=0200-0299\/0255\/Sections\/0255.078.html\">Florida law<\/a> allows up to 10% retainage but requires release within specific timeframes after substantial completion.<\/li>\n\n\n\n<li><strong>Tennessee retainage law:<\/strong> <a href=\"https:\/\/www.capitol.tn.gov\/Bills\/111\/Amend\/HA0829.pdf\">Tennessee law<\/a> provides protections for subcontractor retainage release and addresses timing requirements.<\/li>\n\n\n\n<li><strong>New York retainage law:<\/strong> <a href=\"https:\/\/www.nysenate.gov\/legislation\/bills\/2023\/S3539\">NYS law<\/a> addresses retainage timing and percentage limits on public contracts.<\/li>\n<\/ul>\n\n\n\n<p>For a complete breakdown of retainage laws in your state, refer to this <a href=\"https:\/\/www.asageorgia.org\/wp-content\/uploads\/2021\/10\/50-State-Retainage-Law-New-Language.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">comprehensive 50-state retainage law summary<\/a>. Always verify current regulations before signing contracts, as laws change frequently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"517\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accounting-construction.jpg\" alt=\"accounting in construction\" class=\"wp-image-88057\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accounting-construction.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accounting-construction-300x155.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accounting-construction-768x397.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accounting-construction-710x367.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-retainage-important\"><strong>Why Is Retainage Important?<\/strong><\/h2>\n\n\n\n<p>Despite its cash flow challenges, retainage plays a significant role in construction project management and risk mitigation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-history-of-retainage\"><strong>History of Retainage<\/strong><\/h3>\n\n\n\n<p>Retainage emerged in the late 19th century during major railroad construction projects. Owners needed ways to ensure contractors completed long-duration projects, especially when contractors operated far from home bases. The practice became standardized throughout the 20th century and now appears in most construction contracts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-purpose-of-retainage\"><strong>Purpose of Retainage<\/strong><\/h3>\n\n\n\n<p><strong>Quality assurance:<\/strong> Retainage creates financial incentive to maintain quality throughout the project. Knowing you won&#8217;t receive full payment until final acceptance encourages attention to detail and prompt punch list completion.<\/p>\n\n\n\n<p><strong>Completion guarantee:<\/strong> The withheld funds provide assurance that you&#8217;ll return to complete minor items rather than moving to the next job and leaving small tasks unfinished.<\/p>\n\n\n\n<p><strong>Defect protection:<\/strong> If defects appear after your work, retainage funds help cover correction costs without lengthy legal proceedings or payment disputes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-advantages-and-disadvantages-of-retainage\"><strong>Advantages and Disadvantages of Retainage<\/strong><\/h3>\n\n\n\n<p>Retainage is meant to reduce risk for project owners, but it comes with trade-offs for contractors and subcontractors. The table below outlines the main pros and cons of retainage in construction.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Advantages of Retainage<\/strong><\/td><td><strong>Disadvantages of Retainage<\/strong><\/td><\/tr><tr><td><strong>Protects owners<\/strong> \u2013 Covers costs if work is incomplete or defective<\/td><td><strong>Cash flow strain<\/strong> \u2013 Delays payment for work already completed<\/td><\/tr><tr><td><strong>Encourages completion<\/strong> \u2013 Motivates timely punch list work<\/td><td><strong>Hurts small businesses<\/strong> \u2013 Disproportionately affects contractors with tight margins<\/td><\/tr><tr><td><strong>Provides safety net<\/strong> \u2013 Funds available if contractor defaults<\/td><td><strong>Penalizes everyone<\/strong> \u2013 Reliable contractors face same holdbacks as poor performers<\/td><\/tr><tr><td><strong>Reduces owner risk<\/strong> \u2013 Especially helpful with new or unproven contractors<\/td><td><strong>Administrative burden<\/strong> \u2013 Adds complexity to billing, tracking, and accounting<\/td><\/tr><tr><td><strong>Creates consistency<\/strong> \u2013 Standardized practice across most contracts<\/td><td><strong>No quality guarantee<\/strong> \u2013 Doesn&#8217;t actually prevent poor workmanship<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Because of these drawbacks, many owners and contractors are exploring alternatives to retainage that reduce risk without tying up cash.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-alternatives-to-retainage\"><strong>Alternatives to Retainage<\/strong><\/h2>\n\n\n\n<p>Several alternatives to traditional retainage provide owner protection while improving contractor cash flow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-performance-bond\"><strong>Performance Bond<\/strong><\/h3>\n\n\n\n<p>A performance bond is a surety bond guaranteeing project completion. If you default, the surety company either completes the work or compensates the owner financially. Performance bonds eliminate the need for retainage by transferring completion risk to the surety.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-retainage-bond\"><strong>Retainage Bond<\/strong><\/h3>\n\n\n\n<p>A retainage bond or retention bond allows you to receive your full progress payments (no withholding) in exchange for purchasing a bond that guarantees the same protection retainage would provide. You pay the bond premium (typically 1-3% of the retainage amount annually)\u2014similar to other <a href=\"https:\/\/invoicefly.com\/academy\/overhead-meaning\/\">overhead costs<\/a>\u2014but gain immediate access to working capital.<\/p>\n\n\n\n<p>For example, on a project with $100,000 in retainage, you might pay $2,000-$3,000 in bond premiums but receive the full $100,000 upfront. This trade often makes financial sense if the improved cash flow allows you to take additional profitable work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unpaid-retainage\"><strong>Unpaid Retainage<\/strong><\/h3>\n\n\n\n<p>Some contractors negotiate contracts with reduced or eliminated retainage based on their reputation, performance history, or relationship with the owner. While uncommon, this approach works when trust exists and the contractor&#8217;s incentive to maintain their reputation outweighs the need for financial holdback.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-progress-billing.jpg\" alt=\"Construction progress billing\" class=\"wp-image-88058\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-progress-billing.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-progress-billing-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-progress-billing-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-progress-billing-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-calculating-retainage\"><strong>Calculating Retainage<\/strong><\/h2>\n\n\n\n<p>Retainage calculation is straightforward but must be tracked carefully across multiple billing cycles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Basic retainage calculation:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gross Amount Earned \u00d7 Retainage Percentage = Amount Withheld<\/li>\n\n\n\n<li>Gross Amount Earned &#8211; Amount Withheld = Net Payment<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> You complete $75,000 of work this billing period. The contract specifies 10% retainage.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retainage: $75,000 \u00d7 0.10 = $7,500<\/li>\n\n\n\n<li>Net payment: $75,000 &#8211; $7,500 = $67,500<\/li>\n<\/ul>\n\n\n\n<p><strong>Cumulative retainage:<\/strong> Track total retainage withheld across all billing periods. If this is your third payment application:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Previous retainage held: $15,000<\/li>\n\n\n\n<li>Current period retainage: $7,500<\/li>\n\n\n\n<li>Total retainage receivable: $22,500<\/li>\n<\/ul>\n\n\n\n<p><strong>Release calculation:<\/strong> When 50% of retainage releases at substantial completion:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total retainage: $22,500<\/li>\n\n\n\n<li>50% release: $11,250<\/li>\n\n\n\n<li>Remaining withheld: $11,250<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-four-steps-to-reduce-retainage-impact\"><strong>Four Steps to Reduce Retainage Impact<\/strong><\/h2>\n\n\n\n<p>While you can&#8217;t unilaterally eliminate retainage, these strategies reduce its impact:<\/p>\n\n\n\n<p><strong>1. Negotiate lower percentages or progressive reduction:<\/strong> Instead of 10% throughout, negotiate 10% until 50% complete, then 5%, then 0% after 75% completion.<\/p>\n\n\n\n<p><strong>2. Use retainage bonds:<\/strong> Purchase retainage bonds to receive immediate payment in exchange for bond premiums. Compare premium costs to the value of improved cash flow.<\/p>\n\n\n\n<p><strong>3. Build track record for retainage-free contracts:<\/strong> Consistently deliver quality work on time. Use this track record to negotiate reduced or eliminated retainage on future projects.<\/p>\n\n\n\n<p><strong>4. Advocate for legislative reform:<\/strong> Support industry associations working to reform retainage laws in your state. Some states have reduced or eliminated retainage on public projects through legislative action.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-retainage-affects-cash-flow\"><strong>How Retainage Affects Cash Flow<\/strong><\/h2>\n\n\n\n<p>Retainage creates three specific cash flow challenges you must plan for and manage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-delayed-access-to-earnings\"><strong>Delayed Access to Earnings<\/strong><\/h3>\n\n\n\n<p>You complete work today but may not receive full payment for months or years. On a two-year project, retainage withheld in month 3 might not be released until month 26\u2014a 23-month delay between earning and collecting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-liquidity-strain\"><strong>Liquidity Strain<\/strong><\/h3>\n\n\n\n<p>Withheld retainage reduces cash available for purchasing materials, meeting payroll, paying subcontractors and suppliers, investing in equipment, and managing unexpected expenses. This creates particular hardship for smaller contractors without significant cash reserves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-compounding-impact-on-large-or-long-term-projects\"><strong>Compounding Impact on Large or Long-Term Projects<\/strong><\/h3>\n\n\n\n<p>Multiple concurrent projects each withholding retainage can tie up substantial capital. If you&#8217;re running five projects simultaneously, each withholding $50,000, you have $250,000 in retainage receivable\u2014money you&#8217;ve earned but can&#8217;t access.<\/p>\n\n\n\n<p>Understanding how retainage impacts your <a href=\"https:\/\/invoicefly.com\/academy\/cash-flow-problems\/\">cash flow problems<\/a> helps you plan for the working capital needs of your construction business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-cash-flow-management.jpg\" alt=\"Contractor cash flow management\" class=\"wp-image-88059\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-cash-flow-management.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-cash-flow-management-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-cash-flow-management-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-cash-flow-management-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-record-retainage-in-financial-statements\"><strong>How to Record Retainage in Financial Statements<\/strong><\/h2>\n\n\n\n<p>What is retainage in accounting terms? It&#8217;s an accounts receivable that requires special <a href=\"https:\/\/invoicefly.com\/academy\/cost-accounting\/\">cost accounting<\/a> treatment\u2014separate from regular receivables.<\/p>\n\n\n\n<p><strong>Recording retainage receivable:<\/strong> When you bill $100,000 with 10% retainage, your journal entry would be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debit: Accounts Receivable &#8211; $90,000<\/li>\n\n\n\n<li>Debit: Retainage Receivable &#8211; $10,000<\/li>\n\n\n\n<li>Credit: Revenue &#8211; $100,000<\/li>\n<\/ul>\n\n\n\n<p>This separates the portion you&#8217;ll receive soon (accounts receivable) from the portion withheld until project completion (retainage receivable).<\/p>\n\n\n\n<p><strong>Recording retainage payable:<\/strong> When you withhold retainage from a subcontractor billing $25,000:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debit: Subcontractor Costs &#8211; $25,000<\/li>\n\n\n\n<li>Credit: Accounts Payable &#8211; $22,500<\/li>\n\n\n\n<li>Credit: Retainage Payable &#8211; $2,500<\/li>\n<\/ul>\n\n\n\n<p><strong>Balance sheet presentation:<\/strong> On your balance sheet, retainage receivable appears as a current asset (if collection expected within one year) or long-term asset. Retainage payable appears as a current liability or long-term liability based on expected payment timing.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-managing-retainage\"><strong>Best Practices for Managing Retainage<\/strong><\/h2>\n\n\n\n<p>Effective retainage management protects your cash flow while ensuring you receive all withheld amounts when due.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-negotiate-retainage-terms\"><strong>Negotiate Retainage Terms<\/strong><\/h3>\n\n\n\n<p>Don&#8217;t accept standard retainage terms without negotiation. Consider requesting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lower retainage percentages (5% instead of 10%)<\/li>\n\n\n\n<li>Progressive reduction as work progresses<\/li>\n\n\n\n<li>Early release provisions based on completion milestones<\/li>\n\n\n\n<li>Elimination of retainage based on your performance record<\/li>\n\n\n\n<li>Retainage bond options allowing immediate payment<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monitor-aging-retainage-receivables\"><strong>Monitor Aging Retainage Receivables<\/strong><\/h3>\n\n\n\n<p>Create a retainage aging report showing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Project name and number<\/li>\n\n\n\n<li>Total retainage withheld<\/li>\n\n\n\n<li>Dates withheld<\/li>\n\n\n\n<li>Expected release conditions and timing<\/li>\n\n\n\n<li>Age of withheld amounts<\/li>\n<\/ul>\n\n\n\n<p>Many contractors use <a href=\"https:\/\/invoicefly.com\/product\/time-tracking-software\/\">time tracking software<\/a> to monitor not just labor hours, but also track payment milestones and retainage release dates across multiple jobs. This helps you stay on top of what&#8217;s owed and when to follow up.<\/p>\n\n\n\n<p>Flag retainage that hasn&#8217;t been released within expected timeframes and follow up aggressively on overdue amounts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-a-cash-flow-plan\"><strong>Create a Cash Flow Plan<\/strong><\/h3>\n\n\n\n<p>Build retainage delays into your cash flow projections. Don&#8217;t budget based on gross revenue\u2014plan for net revenue after retainage. Factor in the timing delay between substantial completion and actual retainage release.<\/p>\n\n\n\n<p>Tools like <a href=\"https:\/\/invoicefly.com\/industries\/construction-management-software\/\">construction estimating software<\/a> can help you track retainage across multiple projects and forecast cash flow more accurately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-maintain-a-retainage-reserve\"><strong>Maintain a Retainage Reserve<\/strong><\/h3>\n\n\n\n<p>Set aside funds from projects without retainage or during strong cash flow periods to create a buffer that offsets the working capital impact of withheld retainage. This reserve helps you maintain operations during periods when significant retainage is outstanding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Retainage is a long-standing part of construction contracts, designed to protect owners but often challenging for contractors\u2014especially small businesses and subcontractors that rely on steady cash flow. While it can encourage project completion, it also delays access to earned revenue.<\/p>\n\n\n\n<p>The best way to manage retainage is to plan for it. Understand your state&#8217;s retainage laws, calculate the cash-flow impact before signing a contract, and track withheld amounts closely to avoid missed or delayed releases. When possible, explore alternatives like retainage bonds and negotiate terms instead of accepting defaults.<\/p>\n\n\n\n<p>Ultimately, treating retainage as a predictable cost of doing business\u2014not a surprise\u2014puts you in control. As you build a strong track record, use that credibility to negotiate lower retainage rates or eliminate retainage altogether with trusted clients.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18de8757 e-flex e-con-boxed e-con e-parent\" data-id=\"18de8757\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19c04993 elementor-widget elementor-widget-heading\" data-id=\"19c04993\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46bc18dc e-flex e-con-boxed e-con e-parent\" data-id=\"46bc18dc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6fa44f elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"7b6fa44f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69eba417e338e\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-7b6fa44f\">\n                        <a href=\"#collapse-8065b3c69eba417e338e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69eba417e338e\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69eba417e338e\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is retainage release?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69eba417e338e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-7b6fa44f\" data-parent=\"#accordion-69eba417e338e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Retainage release is when the owner pays out the withheld amount\u2014often partially at substantial completion and the rest at final completion (sometimes after a short waiting period).<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-7b6fa44f\">\n                        <a href=\"#collapse-d5b379969eba417e338e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969eba417e338e\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969eba417e338e\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Do you get retainage back?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969eba417e338e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-7b6fa44f\" data-parent=\"#accordion-69eba417e338e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Usually, yes\u2014once you finish the work, complete punch-list items, and get final approval. Timing depends on the contract and state rules.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-7b6fa44f\">\n                        <a href=\"#collapse-cd09c8369eba417e338e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369eba417e338e\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369eba417e338e\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What should I do if a client doesn&#039;t pay retainage?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369eba417e338e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-7b6fa44f\" data-parent=\"#accordion-69eba417e338e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Send a written demand referencing the contract, review your state's retainage and payment laws, and consider a mechanic's lien or legal help if needed.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-7b6fa44f\">\n                        <a href=\"#collapse-460c24b69eba417e338e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69eba417e338e\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69eba417e338e\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Who pays retainage?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69eba417e338e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-7b6fa44f\" data-parent=\"#accordion-69eba417e338e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The owner withholds it from the general contractor, and the general contractor often withholds the same percentage from subs\u2014creating a \"holdback\" chain down the project.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-7b6fa44f\">\n                        <a href=\"#collapse-10f451369eba417e338e\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369eba417e338e\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369eba417e338e\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Is retainage taxed?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369eba417e338e\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-7b6fa44f\" data-parent=\"#accordion-69eba417e338e\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Often, yes. Under accrual accounting, it may be taxable when it's earned, even if it hasn't been paid yet. Check with a tax professional for your situation.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is retainage release?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Retainage release is when the owner pays out the withheld amount\u2014often partially at substantial completion and the rest at final completion (sometimes after a short waiting period).<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Do you get retainage back?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Usually, yes\u2014once you finish the work, complete punch-list items, and get final approval. Timing depends on the contract and state rules.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What should I do if a client doesn&#039;t pay retainage?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Send a written demand referencing the contract, review your state's retainage and payment laws, and consider a mechanic's lien or legal help if needed.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Who pays retainage?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The owner withholds it from the general contractor, and the general contractor often withholds the same percentage from subs\u2014creating a \\\"holdback\\\" chain down the project.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Is retainage taxed?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Often, yes. Under accrual accounting, it may be taxable when it's earned, even if it hasn't been paid yet. Check with a tax professional for your situation.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retainage is a common practice in construction where a small portion of each payment\u2014usually 5% to 10%\u2014is held back until the project is fully completed. The idea is simple: it gives project owners peace of mind that the work will be finished properly and according to the contract. While retainage can help protect quality and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":88055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170,162,156,157],"tags":[],"ppma_author":[100],"class_list":["post-88054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-industries","category-manage-your-business","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retainage in Construction: Guide for Contractors &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what retainage is, how it works in construction, state laws, accounting treatment, and ways to protect your cash flow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/retencion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retainage in Construction: Meaning, Laws, and Best Practices\" \/>\n<meta property=\"og:description\" content=\"Learn what retainage is, how it works in construction, state laws, accounting treatment, and ways to protect your cash flow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/retencion\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-27T17:17:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-12T16:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/retainage-laws-in-construction-across-the-us.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/retainage\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/retainage\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"Retainage in Construction: Meaning, Laws, and Best Practices\",\"datePublished\":\"2026-01-27T17:17:21+00:00\",\"dateModified\":\"2026-02-12T16:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/retainage\/\"},\"wordCount\":2774,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/retainage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/retainage-laws-in-construction-across-the-us.webp\",\"articleSection\":[\"Construction\",\"Industries\",\"Manage your business\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/retainage\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/retainage\/\",\"name\":\"Retainage in Construction: Guide for Contractors &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=88054"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88054\/revisions"}],"predecessor-version":[{"id":88063,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88054\/revisions\/88063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/88055"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=88054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=88054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=88054"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=88054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}