{"id":88106,"date":"2026-01-28T20:44:28","date_gmt":"2026-01-28T19:44:28","guid":{"rendered":"https:\/\/invoicefly.com\/?p=88106"},"modified":"2026-02-13T11:24:18","modified_gmt":"2026-02-13T10:24:18","slug":"ratio-de-endeudamiento","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/debt-ratio\/","title":{"rendered":"Explicaci\u00f3n del ratio de endeudamiento: F\u00f3rmula, ejemplos y qu\u00e9 es un buen ratio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88106\" class=\"elementor elementor-88106\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ab70349 e-flex e-con-boxed e-con e-parent\" data-id=\"4ab70349\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-205d400e elementor-widget elementor-widget-text-editor\" data-id=\"205d400e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>The debt ratio is a simple financial metric to see how much of a company is funded with borrowed money versus owner\/investor money. It compares what you owe (total liabilities) to what you own (total assets), helping business owners, investors, and accountants gauge financial risk and long-term stability.<\/p>\n\n\n\n<p>In this guide, we&#8217;ll break down what the debt ratio means, how to calculate it, the main types you&#8217;ll run into, and how to read the results so you can make smarter money decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-debt-ratio\"><strong>What Is the Debt Ratio?<\/strong><\/h2>\n\n\n\n<p>The debt ratio is a leverage metric that measures what percentage of a company&#8217;s assets are funded by liabilities. In simple terms, it shows how much of what you own was paid for with borrowed money.<\/p>\n\n\n\n<p>When you look at a company&#8217;s <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-balance-sheet\/\">balance sheet<\/a>, you see two main categories: <a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\">assets and liabilities<\/a>. Assets are what the company owns\u2014cash, equipment, inventory, buildings. Liabilities are what the company owes\u2014loans, credit lines, accounts payable, mortgages.<\/p>\n\n\n\n<p>The debt ratio tells you the relationship between these two numbers. A higher ratio means more debt financing. A lower ratio means more equity financing. Neither is automatically good or bad\u2014it depends on the business, the industry, and the economic conditions.<\/p>\n\n\n\n<p>Financial managers use this ratio to assess solvency\u2014the ability to meet long-term obligations. Banks review it before approving <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-business-loans-for-small-businesses\/\">business loans<\/a>. Investors examine it to gauge financial risk before putting money into a company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-debt-ratio-formula-and-calculation\"><strong>Debt Ratio Formula and Calculation<\/strong><\/h2>\n\n\n\n<p>The debt to asset ratio formula is straightforward:<\/p>\n\n\n\n<p><strong>Debt Ratio = Total Liabilities \u00f7 Total Assets<\/strong><\/p>\n\n\n\n<p>Note<strong>: <\/strong>In some contexts, \u201ctotal debt\u201d means <em>interest-bearing loans only<\/em>. But the classic debt ratio most businesses use is total liabilities \u00f7 total assets, which includes things like accounts payable and accrued expenses.<\/p>\n\n\n\n<p>You can find both numbers on the balance sheet. Total liabilities include everything the company owes\u2014short-term debt, long-term debt, accounts payable, accrued expenses, and other obligations.<\/p>\n\n\n\n<p>Total assets include current assets (cash, accounts receivable, inventory) and <a href=\"https:\/\/invoicefly.com\/academy\/fixed-assets\/\">fixed assets<\/a> (property, equipment, vehicles).<\/p>\n\n\n\n<p>Here&#8217;s how to calculate debt ratio from balance sheet data:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Find total liabilities on the balance sheet<\/li>\n\n\n\n<li>Find total assets on the balance sheet<\/li>\n\n\n\n<li>Divide total liabilities by total assets<\/li>\n\n\n\n<li>Convert to a percentage by multiplying by 100<\/li>\n<\/ol>\n\n\n\n<p>Let&#8217;s say a small construction company has $500,000 in total assets and $300,000 in total liabilities.<\/p>\n\n\n\n<p><strong>Debt Ratio = $300,000 \u00f7 $500,000 = 0.6 or 60%<\/strong><\/p>\n\n\n\n<p>This means 60% of the company&#8217;s assets are financed through debt. The remaining 40% is financed through equity (owner investment and retained earnings).<\/p>\n\n\n\n<p>Many business owners use a debt ratio calculator to speed up this process, especially when evaluating multiple scenarios or tracking changes over time.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-formula-calculation.jpg\" alt=\"Debt ratio formula calculation\" class=\"wp-image-88108\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-formula-calculation.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-formula-calculation-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-formula-calculation-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-formula-calculation-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-factors-influencing-debt-ratio\"><strong>Factors Influencing Debt Ratio<\/strong><\/h2>\n\n\n\n<p>Several factors affect what debt ratio makes sense for your business.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry standards:<\/strong> Manufacturing companies often carry higher debt ratios because they need expensive equipment. Service businesses typically have lower ratios since they don&#8217;t require as much capital investment.<\/li>\n\n\n\n<li><strong>Business lifecycle:<\/strong> Startups often have high debt ratios as they borrow to fund growth. Mature companies usually carry less debt relative to their assets.<\/li>\n\n\n\n<li><strong>Economic conditions:<\/strong> During low interest rate periods, companies might take on more debt because borrowing is cheap. When rates rise, businesses often reduce leverage.<\/li>\n\n\n\n<li><strong>Growth strategy:<\/strong> Companies pursuing aggressive expansion may accept higher debt ratios to fund acquisitions or new locations.<\/li>\n<\/ul>\n\n\n<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n<div class=\"e-con-inner\">\n<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\"><br \/>\n\t\t\t\t\t\t<span class=\"elementor-button-icon\"><br \/>\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span><br \/>\n\t\t\t\t\t<\/span><br \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-debt-ratio-variations\"><strong>Debt Ratio Variations<\/strong><\/h3>\n\n\n\n<p>The debt ratio can fluctuate based on business decisions and market conditions. Purchasing new equipment increases both assets and liabilities, potentially changing the ratio. Paying down debt reduces liabilities and improves the ratio.<\/p>\n\n\n\n<p>Seasonal businesses might see their debt ratio change throughout the year. A landscaping company might borrow in spring to purchase equipment and hire staff, then pay down that debt through summer and fall revenue.<\/p>\n\n\n\n<p>Some analysts also track the long term debt ratio, which uses only long-term liabilities in the numerator. The long term debt ratio formula is: Long-Term Debt \u00f7 Total Assets. This focuses specifically on debt obligations due beyond one year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-optimizing-debt-levels\"><strong>Optimizing Debt Levels<\/strong><\/h3>\n\n\n\n<p>Finding the right balance requires understanding your industry, growth plans, and risk tolerance. Too little debt might mean missing growth opportunities. Too much debt creates financial strain and limits flexibility.<\/p>\n\n\n\n<p>Most businesses aim for a debt ratio that allows them to invest in growth while maintaining enough financial cushion to weather downturns. This sweet spot varies by industry, but staying below 0.6 (60%) gives most companies room to maneuver.<\/p>\n\n\n\n<p>When calculating your <strong>net<\/strong> financial position, remember that a balanced debt ratio allows you to leverage borrowed capital for growth while maintaining enough equity cushion to weather downturns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-common-types-of-debt-ratio\"><strong>5 Common Types Of Debt Ratio<\/strong><\/h2>\n\n\n\n<p>Different debt ratios measure leverage from various angles. Each provides unique insights into financial health.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-debt-to-assets-ratio\"><strong>1. Debt-to-assets ratio<\/strong><\/h3>\n\n\n\n<p>The debt to total assets ratio is what most people mean when they say &#8220;debt ratio.&#8221; It&#8217;s the standard calculation we covered earlier: total liabilities divided by total assets.<\/p>\n\n\n\n<p>This ratio shows the proportion of assets financed by debt versus equity. A debt asset ratio of 0.5 indicates that half of all assets are debt-financed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-importance-of-debt-to-assets-ratio\"><strong>Importance of debt to assets ratio<\/strong><\/h4>\n\n\n\n<p>The debt to asset ratio explanation is simple\u2014it shows your overall leverage at a glance. Lenders examine this ratio to determine if you can handle additional debt. A lower ratio suggests you have more equity cushion to protect creditors if things go wrong.<\/p>\n\n\n\n<p>This metric appears in credit rating assessments. Companies with lower debt-to-asset ratios often receive better credit terms and lower interest rates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-debt-to-equity-ratio\"><strong>2. Debt-to-equity ratio<\/strong><\/h3>\n\n\n\n<p>The debt equity ratio compares total liabilities to shareholder equity. The formula is:<\/p>\n\n\n\n<p><strong>Debt-to-Equity Ratio = Total Liabilities \u00f7 Shareholder Equity<\/strong><\/p>\n\n\n\n<p>If a business has $400,000 in liabilities and $600,000 in equity, the debt-to-equity ratio is 0.67.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-importance-of-debt-to-equity-ratio\"><strong>Importance of debt to equity ratio<\/strong><\/h4>\n\n\n\n<p>This ratio matters because it shows how much owners have invested compared to creditors. A ratio above 1 means creditors have invested more in the business than owners\u2014a potential red flag for lenders.<\/p>\n\n\n\n<p>Investors use this ratio to assess financial risk. Higher debt-to-equity ratios suggest higher financial leverage, which amplifies both gains and losses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-financial-analysis.jpg\" alt=\"Debt ratio financial analysis\" class=\"wp-image-88109\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-financial-analysis.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-financial-analysis-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-financial-analysis-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/debt-ratio-financial-analysis-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-debt-to-capital-ratio\"><strong>3. Debt-to-capital ratio<\/strong><\/h3>\n\n\n\n<p>The debt to capital ratio compares total debt to total capital (debt plus equity). The formula is:<\/p>\n\n\n\n<p><strong>Debt-to-Capital Ratio = Total Debt \u00f7 (Total Debt + Shareholder Equity)<\/strong><\/p>\n\n\n\n<p>This calculation focuses specifically on interest-bearing debt rather than all liabilities. It excludes accounts payable and other non-debt liabilities.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-importance-of-debt-to-capital-ratio\"><strong>Importance of debt to capital ratio<\/strong><\/h4>\n\n\n\n<p>Financial analysts prefer this ratio when evaluating companies with significant non-debt liabilities. It provides a clearer picture of actual borrowing versus total financing structure.<\/p>\n\n\n\n<p>Companies use this metric when making capital structure decisions\u2014whether to fund expansion through debt or equity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-debt-to-ebitda-ratio\"><strong>4. Debt-to-EBITDA ratio<\/strong><\/h3>\n\n\n\n<p>The debt to <a href=\"https:\/\/invoicefly.com\/glossary\/ebitda\/\">EBITDA<\/a> ratio measures debt against earnings before interest, taxes, depreciation, and amortization. The formula is:<\/p>\n\n\n\n<p><strong>Debt-to-EBITDA Ratio = Total Debt \u00f7 EBITDA<\/strong><\/p>\n\n\n\n<p>This ratio shows how many years of current earnings would be needed to pay off all debt. A ratio of 3 means it would take three years of earnings to eliminate all debt.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-importance-of-debt-to-ebitda-ratio\"><strong>Importance of debt to EBITDA ratio<\/strong><\/h4>\n\n\n\n<p>Lenders love this ratio because it measures debt against cash-generating ability. Unlike asset-based ratios, it focuses on the company&#8217;s capacity to service debt through operations.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/invoicefly.com\/academy\/debt-service-coverage-ratio\/\">debt service coverage ratio<\/a> works similarly but looks at annual debt payments rather than total debt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-debt-to-income-ratio-commonly-used-for-personal-finance\"><strong>5. Debt-to-income ratio (Commonly used for Personal Finance)<\/strong><\/h3>\n\n\n\n<p>The debt to income ratio is primarily used for personal finance rather than business analysis. According to the <a href=\"https:\/\/www.consumerfinance.gov\/ask-cfpb\/what-is-a-debt-to-income-ratio-en-1791\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Financial Protection Bureau<\/a>, this ratio compares monthly debt payments to monthly gross income.<\/p>\n\n\n\n<p><strong>Debt-to-Income Ratio = Monthly Debt Payments \u00f7 Monthly Gross Income<\/strong><\/p>\n\n\n\n<p>Mortgage lenders typically want to see debt-to-income ratios below 43% for loan approval.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-importance-of-debt-to-income-ratio\"><strong>Importance of debt to income ratio<\/strong><\/h4>\n\n\n\n<p>For individuals and sole proprietors, this personal debt ratio helps determine borrowing capacity. It shows whether monthly income can comfortably cover debt obligations.<\/p>\n\n\n\n<p>Banks use this metric when evaluating personal loans, mortgages, and credit applications. A lower income ratio means better chances of loan approval and favorable terms.<\/p>\n\n\n\n<p>Beyond these five common types, you may also encounter variations like the debt burden ratio (which measures debt payment obligations relative to income), the debt to current assets ratio (comparing total debt to liquid assets only), and the asset to debt ratio formula (the inverse of the standard debt-to-assets calculation). Each serves a specific analytical purpose depending on what aspect of leverage you&#8217;re evaluating.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/personal-finances-review.jpg\" alt=\"Personal finances\" class=\"wp-image-88110\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/personal-finances-review.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/personal-finances-review-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/personal-finances-review-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/personal-finances-review-710x472.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advantages-and-disadvantages-of-the-debt-ratio\"><strong>Advantages and Disadvantages of the Debt Ratio<\/strong><\/h2>\n\n\n\n<p>The debt ratio is a useful starting point for understanding how a business is financed, but it doesn\u2019t tell the whole story on its own. Like any financial metric, it has clear strengths\u2014and important limitations. The table below breaks down the main pros and cons so you can see where the debt ratio is most helpful and where it falls short.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Advantages<\/strong><\/td><td><strong>Disadvantages<\/strong><\/td><\/tr><tr><td><strong>Simple to calculate<\/strong> \u2013 Uses just two balance sheet numbers, with no complex formulas.<\/td><td><strong>Doesn\u2019t show debt quality<\/strong> \u2013 Low-interest and high-interest loans look the same, even though they affect <a href=\"https:\/\/invoicefly.com\/academy\/calculate-cash-flow-formula\/\">cash flow<\/a> very differently.<\/td><\/tr><tr><td><strong>Easy to compare<\/strong> \u2013 Makes it simple to benchmark against competitors or industry averages.<\/td><td><strong>Ignores profitability<\/strong> \u2013 A business may have high debt but strong earnings that easily cover payments.<\/td><\/tr><tr><td><strong>Shows leverage at a glance<\/strong> \u2013 One number summarizes how much of the business is debt-financed.<\/td><td><strong>Asset valuation issues<\/strong> \u2013 Balance sheet values may not reflect current market prices, especially for property or equipment.<\/td><\/tr><tr><td><strong>Useful for lenders<\/strong> \u2013 Helps banks quickly assess whether a business can take on more debt.<\/td><td><strong>Industry variations<\/strong> \u2013 What\u2019s \u201chealthy\u201d in one industry may be risky in another, limiting cross-industry comparisons.<\/td><\/tr><tr><td><strong>Tracks changes over time<\/strong> \u2013 Reviewing the ratio regularly shows whether leverage is increasing or decreasing.<\/td><td><strong>Static snapshot<\/strong> \u2013 Shows one moment in time and doesn\u2019t reveal trends unless tracked over multiple periods<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-the-debt-ratio-in-financial-analysis\"><strong>Using the Debt Ratio in Financial Analysis<\/strong><\/h2>\n\n\n\n<p>Financial professionals rarely use the debt ratio alone. It&#8217;s most valuable when combined with other metrics.<\/p>\n\n\n\n<p>Compare your debt ratio to the <a href=\"https:\/\/invoicefly.com\/academy\/liquidity-ratio\/\"><strong>liquidity ratio<\/strong><\/a> to understand both leverage and ability to meet short-term obligations. A high debt ratio with strong liquidity might be manageable. A high debt ratio with weak liquidity signals trouble.<\/p>\n\n\n\n<p>Financial analysts also examine the <strong>current ratio<\/strong> and <strong>interest coverage<\/strong> ratio alongside debt metrics to get a complete picture of financial health and debt-servicing ability.<\/p>\n\n\n\n<p>Review debt ratios alongside <a href=\"https:\/\/invoicefly.com\/academy\/profit-and-loss-statement\/\"><strong>profit and loss statements<\/strong><\/a>. Strong profitability can support higher leverage. Weak earnings make high debt ratios dangerous.<\/p>\n\n\n\n<p>Track how your ratio changes after major decisions. Did purchasing new equipment improve efficiency enough to justify the increased debt? Are debt payments eating into profits?<\/p>\n\n\n\n<p>Use <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\">business reports<\/a> to monitor these metrics regularly. Monthly reviews help you spot problems before they become serious.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-the-debt-ratio\"><strong>Examples of the Debt Ratio<\/strong><\/h2>\n\n\n\n<p>To see how the debt ratio works in real life, let&#8217;s look at three common business scenarios and what your numbers might look like.<\/p>\n\n\n\n<p><strong>Example 1: You run a marketing or service-based business<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total assets: $200,000<\/li>\n\n\n\n<li>Total liabilities: $50,000<\/li>\n\n\n\n<li>Debt ratio: $50,000 \u00f7 $200,000 = 0.25 (25%)<\/li>\n<\/ul>\n\n\n\n<p>A debt ratio this low is common for service businesses that don&#8217;t need expensive equipment or large inventories. You&#8217;re using very little debt and funding most of your growth through retained earnings or owner investment. This gives you strong financial flexibility and low risk.<\/p>\n\n\n\n<p><strong>Example 2: You own a manufacturing business<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total assets: $2,000,000<\/li>\n\n\n\n<li>Total liabilities: $1,400,000<\/li>\n\n\n\n<li>Debt ratio: $1,400,000 \u00f7 $2,000,000 = 0.70 (70%)<\/li>\n<\/ul>\n\n\n\n<p>In this case, your debt ratio is higher because manufacturing requires significant upfront investment in machinery, equipment, and facilities. Borrowing to finance growth is normal in capital-intensive industries, and lenders often expect to see higher leverage as long as cash flow can support debt payments.<\/p>\n\n\n\n<p><strong>Example 3: You operate a restaurant<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total assets: $800,000<\/li>\n\n\n\n<li>Total liabilities: $600,000<\/li>\n\n\n\n<li>Debt ratio: $600,000 \u00f7 $800,000 = 0.75 (75%)<\/li>\n<\/ul>\n\n\n\n<p>Restaurants often carry higher debt due to startup costs, equipment purchases, leasehold improvements, and working capital needs. A debt ratio at this level limits financial flexibility, but it&#8217;s common in the industry\u2014especially if your revenue is steady and you&#8217;re able to manage debt service comfortably.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-leverage-debt-assets.jpg\" alt=\"Business leverage debt assets\" class=\"wp-image-88111\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-leverage-debt-assets.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-leverage-debt-assets-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-leverage-debt-assets-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-leverage-debt-assets-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-some-common-debt-ratios\"><strong>What Are Some Common Debt Ratios?<\/strong><\/h2>\n\n\n\n<p>Industry benchmarks help you evaluate whether your debt ratio is reasonable. These ranges are general starting points\u2014always compare your debt ratio to similar companies in your industry.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Service businesses:<\/strong> Typically 0.2 to 0.5 (20% to 50%)<\/li>\n\n\n\n<li><strong>Retail companies:<\/strong> Often 0.4 to 0.6 (40% to 60%)<\/li>\n\n\n\n<li><strong>Manufacturing:<\/strong> Commonly 0.5 to 0.7 (50% to 70%)<\/li>\n\n\n\n<li><strong>Real estate:<\/strong> Can reach 0.7 to 0.9 (70% to 90%)<\/li>\n\n\n\n<li><strong>Technology startups:<\/strong> Widely variable, often 0.3 to 0.8 (30% to 80%)<\/li>\n<\/ul>\n\n\n\n<p>These ranges are general guidelines, and the &#8220;right&#8221; number depends on revenue stability, asset types, and how lenders view your industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-good-debt-ratio\"><strong>What Is a Good Debt Ratio?<\/strong><\/h2>\n\n\n\n<p>There&#8217;s no single &#8220;perfect&#8221; debt ratio. What&#8217;s considered good depends on your industry, business stage, and how stable your cash flow is. That said, the ranges below provide a helpful framework for interpreting where your business stands.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Debt Ratio Range<\/strong><\/td><td><strong>What It Means<\/strong><\/td><td><strong>How to Interpret It<\/strong><\/td><\/tr><tr><td>Below 0.5 (under 50%)<\/td><td>Low debt \/ strong position<\/td><td>Less than half of your assets are financed by debt. This is generally considered healthy and conservative, with a solid equity cushion. Many financial advisors view this as the <strong>ideal<\/strong> debt ratio for most businesses.<\/td><\/tr><tr><td>0.5\u20130.7 (50%\u201370%)<\/td><td>Moderate debt<\/td><td>Common for many established businesses. You&#8217;re using leverage to support growth without taking on excessive risk. Lenders typically view this range as acceptable, depending on cash flow and industry norms.<\/td><\/tr><tr><td>Above 0.7 (over 70%)<\/td><td>High leverage<\/td><td>A large share of assets is debt-financed. This isn&#8217;t automatically bad, but it reduces financial flexibility and may make lenders more cautious\u2014especially if revenue is unstable.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>When evaluating what a &#8220;good&#8221; debt ratio is for your business, look beyond the number itself. Industry benchmarks, growth goals, revenue stability, and your ability to cover interest payments all matter. A fast-growing startup may tolerate higher leverage for a period, while a mature business usually aims for a lower, more conservative ratio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-can-a-debt-ratio-be-negative\"><strong>Can a Debt Ratio Be Negative?<\/strong><\/h2>\n\n\n\n<p>A negative debt ratio is technically impossible in the traditional calculation. Since assets and liabilities are both positive numbers on the balance sheet, dividing them produces a positive result.<\/p>\n\n\n\n<p>You generally can&#8217;t have a negative debt ratio using the standard formula (total liabilities \u00f7 total assets). What can happen is negative equity (when liabilities exceed assets). In that case, your debt-to-equity ratio may look negative or confusing, while your debt ratio will usually be over 1.0\u2014a serious warning sign.<\/p>\n\n\n\n<p>A debt ratio over 1.0 means total liabilities exceed total assets\u2014the company owes more than it owns. This is a serious warning sign indicating potential insolvency. According to <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/recordkeeping\" target=\"_blank\" rel=\"noreferrer noopener\">IRS<\/a> recordkeeping guidelines, keeping accurate financial records helps businesses identify potential solvency issues early.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>The debt ratio is a powerful tool for understanding financial leverage and risk. By comparing total liabilities to total assets, you gain immediate insight into how your business is financed and how much financial flexibility you maintain.<\/p>\n\n\n\n<p>Remember that no single ratio tells the complete story. Use the debt ratio alongside other financial metrics like liquidity ratios, profitability measures, and cash flow analysis. Compare your results to industry benchmarks and track changes over time to spot trends.<\/p>\n\n\n\n<p>Whether you&#8217;re managing a business, seeking investment, or applying for loans, understanding debt ratios helps you make smarter financial decisions. Aim for a level of leverage that supports growth without creating unnecessary risk.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"67268\" class=\"elementor elementor-67268\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-3138132 e-flex e-con-boxed e-con e-parent\" data-id=\"3138132\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e9bb9f2 e-con-full e-flex e-con e-child\" data-id=\"e9bb9f2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ef3a71f e-con-full e-flex e-con e-child\" data-id=\"ef3a71f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d7a02 elementor-widget elementor-widget-heading\" data-id=\"c0d7a02\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get Started with Invoice Fly&#8217;s Software<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-472498a elementor-widget elementor-widget-text-editor\" data-id=\"472498a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business \u2014 all in one place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c264baf elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c264baf\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/invoicefly.onelink.me\/AeUs\/qohijf8g\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"icon icon-right-arrow1\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9c32b8 e-con-full e-flex e-con e-child\" data-id=\"a9c32b8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0915656 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"0915656\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"710\" height=\"643\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png\" class=\"attachment-keydesign-medium-image size-keydesign-medium-image wp-image-23031\" alt=\"Invoice Payments - Accept Payments Online\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-710x643.png 710w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-300x272.png 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-1024x928.png 1024w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1-768x696.png 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/08\/mobile-mockup-3d-1.png 1255w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e1e6277 e-flex e-con-boxed e-con e-parent\" data-id=\"1e1e6277\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f78a89e elementor-widget elementor-widget-heading\" data-id=\"7f78a89e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5831f85c e-flex e-con-boxed e-con e-parent\" data-id=\"5831f85c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ed69e24 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"1ed69e24\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d10e69d5e05\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-1ed69e24\">\n                        <a href=\"#collapse-8065b3c69d10e69d5e05\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d10e69d5e05\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d10e69d5e05\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is a good debt ratio?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d10e69d5e05\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-1ed69e24\" data-parent=\"#accordion-69d10e69d5e05\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A good debt ratio is usually below 0.5 (50%), meaning most assets are funded with equity. Acceptable levels vary by industry\u2014service businesses tend to be lower, while capital-intensive industries can be higher.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-1ed69e24\">\n                        <a href=\"#collapse-d5b379969d10e69d5e05\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d10e69d5e05\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d10e69d5e05\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is an unhealthy debt ratio?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d10e69d5e05\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-1ed69e24\" data-parent=\"#accordion-69d10e69d5e05\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A ratio above 0.8 (80%) is generally unhealthy. A ratio over 1.0 is a red flag, as it means liabilities exceed assets.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-1ed69e24\">\n                        <a href=\"#collapse-cd09c8369d10e69d5e05\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d10e69d5e05\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d10e69d5e05\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How do I calculate my debt ratio?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d10e69d5e05\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-1ed69e24\" data-parent=\"#accordion-69d10e69d5e05\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Divide total liabilities by total assets. For example, $600,000 in liabilities \u00f7 $1,000,000 in assets = 0.6 (60%).<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-1ed69e24\">\n                        <a href=\"#collapse-460c24b69d10e69d5e05\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d10e69d5e05\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d10e69d5e05\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is 0.5 a good debt ratio?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d10e69d5e05\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-1ed69e24\" data-parent=\"#accordion-69d10e69d5e05\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes. A 0.5 ratio is typically considered balanced, showing moderate leverage without excessive risk.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-1ed69e24\">\n                        <a href=\"#collapse-10f451369d10e69d5e05\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d10e69d5e05\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d10e69d5e05\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Is a debt ratio of 75% bad?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d10e69d5e05\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-1ed69e24\" data-parent=\"#accordion-69d10e69d5e05\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It's high and increases risk, but not always fatal. Some industries operate at this level if cash flow is strong and debt is manageable.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is a good debt ratio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A good debt ratio is usually below 0.5 (50%), meaning most assets are funded with equity. Acceptable levels vary by industry\u2014service businesses tend to be lower, while capital-intensive industries can be higher.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is an unhealthy debt ratio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A ratio above 0.8 (80%) is generally unhealthy. A ratio over 1.0 is a red flag, as it means liabilities exceed assets.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. How do I calculate my debt ratio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Divide total liabilities by total assets. For example, $600,000 in liabilities \u00f7 $1,000,000 in assets = 0.6 (60%).<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Is 0.5 a good debt ratio?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. A 0.5 ratio is typically considered balanced, showing moderate leverage without excessive risk.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Is a debt ratio of 75% bad?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It's high and increases risk, but not always fatal. Some industries operate at this level if cash flow is strong and debt is manageable.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The debt ratio is a simple financial metric to see how much of a company is funded with borrowed money versus owner\/investor money. It compares what you owe (total liabilities) to what you own (total assets), helping business owners, investors, and accountants gauge financial risk and long-term stability. In this guide, we&#8217;ll break down what [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":88107,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-88106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Debt Ratio Explained: Formula, Meaning, and Examples &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what the debt ratio is, how to calculate it, examples, and how to evaluate financial risk and solvency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/ratio-de-endeudamiento\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Debt Ratio Explained: Formula, Examples, and What&#039;s a Good Ratio\" \/>\n<meta property=\"og:description\" content=\"Learn what the debt ratio is, how to calculate it, examples, and how to evaluate financial risk and solvency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/ratio-de-endeudamiento\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T19:44:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:24:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/what-is-debt-ratio-formula-and-calculation.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/debt-ratio\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/debt-ratio\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"Debt Ratio Explained: Formula, Examples, and What&#8217;s a Good Ratio\",\"datePublished\":\"2026-01-28T19:44:28+00:00\",\"dateModified\":\"2026-02-13T10:24:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/debt-ratio\/\"},\"wordCount\":2636,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/debt-ratio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/what-is-debt-ratio-formula-and-calculation.webp\",\"articleSection\":[\"Financial Management\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/debt-ratio\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/debt-ratio\/\",\"name\":\"Debt Ratio Explained: Formula, Meaning, and Examples &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=88106"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88106\/revisions"}],"predecessor-version":[{"id":88115,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88106\/revisions\/88115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/88107"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=88106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=88106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=88106"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=88106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}