{"id":88126,"date":"2026-01-29T00:35:18","date_gmt":"2026-01-28T23:35:18","guid":{"rendered":"https:\/\/invoicefly.com\/?p=88126"},"modified":"2026-02-13T11:24:18","modified_gmt":"2026-02-13T10:24:18","slug":"capital-circulante","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/working-capital\/","title":{"rendered":"Capital circulante: Definici\u00f3n, f\u00f3rmula, ejemplos y por qu\u00e9 es importante"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88126\" class=\"elementor elementor-88126\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc9d23a e-flex e-con-boxed e-con e-parent\" data-id=\"4dc9d23a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7db05441 elementor-widget elementor-widget-text-editor\" data-id=\"7db05441\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Most businesses don\u2019t think about working capital directly, instead they feel it in the business. It shows up when payroll is due before customers have paid, when inventory needs to be reordered but cash is tight, or when sales look strong on paper yet the bank balance keeps falling.<\/p>\n\n\n\n<p>Working capital explains why those situations happen. It reflects how much short-term financial breathing room a business actually has, based on the timing of money coming in and money going out.<\/p>\n\n\n\n<p>This guide will cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What working capital really means in day-to-day business<\/li>\n\n\n\n<li>How the working capital formula works in practice<\/li>\n\n\n\n<li>What goes into working capital and what doesn\u2019t<\/li>\n\n\n\n<li>Why profitable businesses still run into cash problems<\/li>\n\n\n\n<li>How working capital affects operations, growth, and financial stability<\/li>\n<\/ul>\n\n\n\n<p><strong>Before we get into the details:<\/strong> how quickly customers pay has a direct impact on working capital. Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\"> online payments solution<\/a> lets businesses accept PayPal and Stripe payments directly on invoices, with flexible options like Visa, Mastercard, Apple Pay, Google Pay, and ACH\u2014helping cash move faster and reducing the gap between sending an invoice and getting paid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-working-capital\"><strong>What Is Working Capital?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/working-capital-cash-flow-analysis.jpg\" alt=\"working capital cash flow analysis\" class=\"wp-image-88128\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/working-capital-cash-flow-analysis.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/working-capital-cash-flow-analysis-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/working-capital-cash-flow-analysis-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/working-capital-cash-flow-analysis-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Working capital describes the resources a business has available to cover its short-term obligations. In practical terms, it answers a simple question:<\/p>\n\n\n\n<p><strong>If nothing unexpected happened tomorrow, could this business keep operating without running into cash trouble?<\/strong><\/p>\n\n\n\n<p>Working capital looks at what a business expects to turn into cash within the next year, such as bank balances, customer payments, and inventory, and compares that to what it owes over the same period, like vendor bills, payroll, and short-term loans. These figures come directly from the <a href=\"https:\/\/invoicefly.com\/glossary\/balance-sheet-definition\/\">balance sheet<\/a>.&nbsp;<\/p>\n\n\n\n<p>When working capital is positive, a business has room to operate. If it\u2019s tight or negative, even routine expenses can create stress.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-working-capital-in-practice\"><strong>Understanding Working Capital in Practice<\/strong><\/h2>\n\n\n\n<p>Working capital matters because most business expenses don\u2019t wait. For example, employees expect to be paid on schedule, vendors have terms, rent, software subscriptions, and utilities come due whether customers have paid their invoices or not.<\/p>\n\n\n\n<p>When incoming cash lags behind outgoing obligations, working capital shrinks. That gap is what forces many businesses to rely on credit cards, short-term borrowing, or delayed payments just to keep things moving.<\/p>\n\n\n\n<p>On the other hand, businesses with healthy working capital can absorb delays, handle seasonal swings, and make decisions without constant cash pressure. They\u2019re not scrambling to cover basic expenses, which makes planning and growth far more manageable.<\/p>\n\n\n\n<p>At its core, working capital is less about accounting theory and more about control. Control over timing, commitments, and cash flow in the normal course of running a business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-working-capital-formula\"><strong>Working Capital Formula<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-analyzing-balance-sheet.jpg\" alt=\"Accountant analyzing balance sheet\" class=\"wp-image-88129\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-analyzing-balance-sheet.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-analyzing-balance-sheet-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-analyzing-balance-sheet-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/accountant-analyzing-balance-sheet-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The working capital formula itself is straightforward:<\/p>\n\n\n\n<p><strong>Working Capital = Current Assets \u2212 Current Liabilities<\/strong><\/p>\n\n\n\n<p>This is also called the <strong>net working capital equation<\/strong>. It shows how much short-term liquidity remains after covering near-term obligations.<\/p>\n\n\n\n<p>While the formula is simple, the accuracy of the result depends on how well assets and liabilities are classified and recorded. Misplacing even a few items can make working capital look healthier (or riskier) than it actually is.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-components-of-working-capital\"><strong>Components of Working Capital<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-current-assets\"><strong>Current Assets<\/strong><\/h3>\n\n\n\n<p>Current assets are resources expected to be converted into cash within one year. These assets directly support day-to-day operations and liquidity.<\/p>\n\n\n\n<p>Common current assets include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cash and bank balances<\/li>\n\n\n\n<li>Accounts receivable<\/li>\n\n\n\n<li>Inventory<\/li>\n\n\n\n<li>Short-term investments<\/li>\n<\/ul>\n\n\n\n<p>Because only assets that can realistically be converted into cash in the near term should be included, understanding what qualifies as an <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-asset\/\">asset<\/a> is essential for ensuring working capital reflects money that will actually be available when it\u2019s needed.<\/p>\n\n\n\n<p>Accounts receivable deserve special attention. Slow-paying customers can inflate asset totals while still causing cash shortages, which is why improving invoice accuracy and payment speed is often the fastest way to strengthen working capital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-current-liabilities\"><strong>Current Liabilities<\/strong><\/h3>\n\n\n\n<p>Current <a href=\"https:\/\/invoicefly.com\/academy\/liabilities-meaning\/\">liabilities<\/a> are obligations due within one year. These represent near-term claims on your company\u2019s cash.<\/p>\n\n\n\n<p>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accounts payable<\/li>\n\n\n\n<li>Short-term loans<\/li>\n\n\n\n<li>Accrued wages<\/li>\n\n\n\n<li>Taxes payable<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-limitations-of-working-capital\"><strong>Limitations of Working Capital<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-financial-planning.jpg\" alt=\"small business financial planning\" class=\"wp-image-88130\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-financial-planning.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-financial-planning-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-financial-planning-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/small-business-financial-planning-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Working capital is a useful indicator, but it doesn\u2019t tell the whole story.<\/p>\n\n\n\n<p>A business can show positive working capital and still struggle with shrinking margins, inefficient operations, or poor long-term planning. Likewise, a temporary dip in working capital doesn\u2019t always signal trouble if timing issues are understood and managed.<\/p>\n\n\n\n<p>That\u2019s why working capital should be reviewed alongside broader financial data. Using real-time<a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\"> business reports<\/a> helps business owners spot trends and risks that a single working capital figure can\u2019t reveal on its own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-of-working-capital\"><strong>Example of Working Capital<\/strong><\/h2>\n\n\n\n<p>Imagine a business with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>$200,000 in current assets<\/li>\n\n\n\n<li>$135,000 in current liabilities<\/li>\n<\/ul>\n\n\n\n<p>Working capital equals $65,000. This means the business can cover short-term expenses and still maintain a cushion for unexpected costs.<\/p>\n\n\n\n<p>Examples like this only remain accurate when changes in assets and liabilities are recorded consistently. Reviewing how<a href=\"https:\/\/invoicefly.com\/academy\/journal-entries\/\"> journal entries<\/a> track these movements helps ensure working capital figures reflect real activity, not outdated balances.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-working-capital-loan\"><strong>What Is a Working Capital Loan?<\/strong><\/h2>\n\n\n\n<p>A working capital loan is short-term financing used to cover operating expenses such as payroll, rent, or inventory purchases.<\/p>\n\n\n\n<p>For businesses that need temporary support during growth or seasonal slowdowns, the U.S. Small Business Administration\u2019s <a href=\"https:\/\/www.sba.gov\/partners\/lenders\/7a-loan-program\/7a-working-capital-pilot-program\" target=\"_blank\" rel=\"noreferrer noopener\">Working Capital Pilot Program<\/a> offers short-term financing designed to cover operating expenses like payroll, rent, and inventory, rather than long-term investments.<\/p>\n\n\n\n<p>While these loans can provide relief, they also create repayment obligations. In many cases, improving billing accuracy and collection speed reduces the need for borrowing.<br><br>Pro Tip: Accepting payments through<a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\"> online payments<\/a> helps businesses collect funds faster without taking on additional debt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-working-capital-cycle\"><strong>What Is the Working Capital Cycle?<\/strong><\/h2>\n\n\n\n<p>The working capital cycle measures how long it takes to convert inventory and receivables into cash.<\/p>\n\n\n\n<p>A shorter cycle means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faster access to cash<\/li>\n\n\n\n<li>Less reliance on short-term financing<\/li>\n\n\n\n<li>Lower operational stress<\/li>\n<\/ul>\n\n\n\n<p>Improving the working capital cycle often comes down to tightening the gap between finishing the work and receiving <a href=\"https:\/\/invoicefly.com\/academy\/invoice-payments\/\">invoice payments<\/a>. Businesses that clearly define payment terms, send invoices immediately, and track outstanding balances are far more likely to shorten that gap and keep cash moving predictably.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-you-calculate-working-capital\"><strong>How Do You Calculate Working Capital?<\/strong><\/h2>\n\n\n\n<p>To calculate working capital, start with your balance sheet by totaling current assets and subtracting current liabilities.&nbsp;<\/p>\n\n\n\n<p>Where businesses often run into trouble is not the math, but timing\u2014such as recording income before it\u2019s collected or expenses after they\u2019re due. That\u2019s why consistent<a href=\"https:\/\/invoicefly.com\/academy\/financial-accounting\/\"> financial accounting<\/a> practices matter, especially when working capital is used to make day-to-day decisions.<\/p>\n\n\n\n<p>Planning ahead also matters. Using<a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\"> financial projections<\/a> allows businesses to anticipate cash gaps before they become operational problems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-working-capital-important\"><strong>Why Is Working Capital Important?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-cash-management-team.jpg\" alt=\"business cash management team\" class=\"wp-image-88131\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-cash-management-team.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-cash-management-team-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-cash-management-team-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-cash-management-team-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Working capital supports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Payroll and day-to-day expenses<\/li>\n\n\n\n<li>Financial stability during slow periods<\/li>\n\n\n\n<li>Growth without excessive borrowing<\/li>\n<\/ul>\n\n\n\n<p>In practice, maintaining adequate working capital means setting aside enough short-term resources to handle routine expenses, unexpected disruptions, and revenue delays without scrambling for emergency funding.&nbsp;<\/p>\n\n\n\n<p>Public-sector finance professionals often recommend defining a clear working capital buffer for this reason, as outlined in guidance on<a href=\"https:\/\/www.gfoa.org\/materials\/working-capital-targets-for-enterprise-funds\" target=\"_blank\" rel=\"noreferrer noopener\"> working capital targets for enterprise funds<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-negative-working-capital-bad\"><strong>Is Negative Working Capital Bad?<\/strong><\/h2>\n\n\n\n<p>Negative working capital isn\u2019t automatically bad\u2014but it can be risky depending on how a business gets paid and how predictable its expenses are. In some industries, collecting cash upfront or turning inventory quickly makes negative working capital manageable.&nbsp;<\/p>\n\n\n\n<p>For many small businesses, however, it signals that cash is leaving faster than it\u2019s coming in, which can create ongoing pressure.<\/p>\n\n\n\n<p><strong>When negative working capital may be manageable:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customers pay immediately or upfront<\/li>\n\n\n\n<li>Inventory turns over quickly<\/li>\n\n\n\n<li>Vendor payment terms are predictable and flexible<\/li>\n<\/ul>\n\n\n\n<p><strong>When negative working capital is a warning sign:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer payments are delayed or inconsistent<\/li>\n\n\n\n<li>Payroll or rent requires using credit or reserves<\/li>\n\n\n\n<li>Vendor relationships are strained due to late payments<\/li>\n<\/ul>\n\n\n\n<p>When negative working capital persists under these conditions, it can lead to late payments, payroll stress, and limited flexibility. Identifying<a href=\"https:\/\/invoicefly.com\/academy\/cash-flow-problems\/\"> cash flow problems<\/a> early helps prevent timing issues from turning into operational disruptions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-working-capital-vs-cash-flow-what-s-the-difference\"><strong>Working Capital vs. Cash Flow: What\u2019s the Difference?<\/strong><\/h2>\n\n\n\n<p>Working capital and cash flow are closely related, but they answer different questions. Understanding the distinction helps explain why a business can look healthy on paper while still feeling cash pressure day to day.<\/p>\n\n\n\n<p>At a high level, working capital shows short-term financial cushion, while cash flow shows how money actually moves through the business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-working-capital-vs-cash-flow-at-a-glance\"><strong>Working Capital vs. Cash Flow at a Glance<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Aspect<\/strong><\/td><td><strong>Working Capital<\/strong><\/td><td><strong>Cash Flow<\/strong><\/td><\/tr><tr><td>What it measures<\/td><td>Short-term liquidity at a point in time<\/td><td>Movement of money over a period<\/td><\/tr><tr><td>Focus<\/td><td>Ability to cover upcoming obligations<\/td><td>Timing of cash coming in and going out<\/td><\/tr><tr><td>Source<\/td><td>Balance sheet<\/td><td>Cash flow statement<\/td><\/tr><tr><td>Common issue<\/td><td>Cash tied up in receivables or inventory<\/td><td>Delayed or uneven payments<\/td><\/tr><tr><td>Best used for<\/td><td>Assessing short-term financial stability<\/td><td>Managing day-to-day cash needs<\/td><\/tr><tr><td>Can look healthy while problems exist?<\/td><td>Yes<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>A business can have positive working capital but still struggle if cash is slow to arrive. It can also have strong cash inflows during busy periods but weak working capital if short-term obligations pile up just as quickly.<\/p>\n\n\n\n<p>Looking at both together gives a clearer picture of how resilient a business really is, especially when payment timing, expenses, and growth all intersect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-a-company-improve-its-working-capital\"><strong>How Can a Company Improve Its Working Capital?<\/strong><\/h2>\n\n\n\n<p>Businesses improve working capital by focusing on timing and visibility\u2014specifically, how quickly money comes in and how clearly expenses are tracked.<\/p>\n\n\n\n<p>Common strategies include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending invoices promptly so payment timelines start sooner<\/li>\n\n\n\n<li>Offering flexible payment options to reduce delays<\/li>\n\n\n\n<li>Reducing unnecessary or poorly timed expenses<\/li>\n\n\n\n<li>Monitoring margins with a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/profit-margin-calculator\/\"> profit margin calculator<\/a> to ensure revenue supports operating costs<\/li>\n<\/ul>\n\n\n\n<p>Regularly reviewing<a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\"> business reports<\/a> also helps identify patterns in income, expenses, and payment behavior that directly affect liquidity and day-to-day decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-take-control-of-your-working-capital\"><strong>Ready to Take Control of Your Working Capital?<\/strong><\/h2>\n\n\n\n<p>Strong working capital gives businesses flexibility, stability, and room to grow. By improving how money moves in and out, tracking financial activity accurately, and reducing delays in getting paid, businesses can operate with far less stress.Invoice Fly helps freelancers and small business owners manage <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoices<\/a>, accept faster payments through <a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\">online payments<\/a>, and&nbsp; track financial performance with <a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\">business reports<\/a> in one place, making working capital easier to understand and control as your business grows.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37439161 e-flex e-con-boxed e-con e-parent\" data-id=\"37439161\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d028c6c elementor-widget elementor-widget-heading\" data-id=\"d028c6c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a156db0 e-flex e-con-boxed e-con e-parent\" data-id=\"a156db0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-51250341 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"51250341\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0e8a839e7a\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-51250341\">\n                        <a href=\"#collapse-8065b3c69d0e8a839e7a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0e8a839e7a\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0e8a839e7a\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Do you have to pay back working capital?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0e8a839e7a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-51250341\" data-parent=\"#accordion-69d0e8a839e7a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Working capital itself isn\u2019t repaid, it reflects the short-term resources your business already has. Any loans used to support working capital, however, must be repaid under their terms.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-51250341\">\n                        <a href=\"#collapse-d5b379969d0e8a839e7a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d0e8a839e7a\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d0e8a839e7a\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Is salary included in working capital?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d0e8a839e7a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-51250341\" data-parent=\"#accordion-69d0e8a839e7a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes. Cash available for payroll is a current asset, while unpaid wages and accrued payroll expenses are current liabilities.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-51250341\">\n                        <a href=\"#collapse-cd09c8369d0e8a839e7a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d0e8a839e7a\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d0e8a839e7a\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is not included in working capital?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d0e8a839e7a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-51250341\" data-parent=\"#accordion-69d0e8a839e7a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Long-term assets and long-term debt aren\u2019t included, since working capital only measures short-term liquidity.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-51250341\">\n                        <a href=\"#collapse-460c24b69d0e8a839e7a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d0e8a839e7a\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d0e8a839e7a\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is the difference between equity and working capital?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d0e8a839e7a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-51250341\" data-parent=\"#accordion-69d0e8a839e7a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Equity represents ownership value in the business, while working capital measures the ability to cover near-term expenses.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-51250341\">\n                        <a href=\"#collapse-10f451369d0e8a839e7a\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d0e8a839e7a\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d0e8a839e7a\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What are the disadvantages of working capital?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d0e8a839e7a\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-51250341\" data-parent=\"#accordion-69d0e8a839e7a\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Working capital doesn\u2019t show profitability or long-term financial strength, so it should be reviewed alongside other financial metrics.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Do you have to pay back working capital?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Working capital itself isn\u2019t repaid, it reflects the short-term resources your business already has. Any loans used to support working capital, however, must be repaid under their terms.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Is salary included in working capital?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. Cash available for payroll is a current asset, while unpaid wages and accrued payroll expenses are current liabilities.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What is not included in working capital?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Long-term assets and long-term debt aren\u2019t included, since working capital only measures short-term liquidity.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. What is the difference between equity and working capital?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Equity represents ownership value in the business, while working capital measures the ability to cover near-term expenses.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What are the disadvantages of working capital?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Working capital doesn\u2019t show profitability or long-term financial strength, so it should be reviewed alongside other financial metrics.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Most businesses don\u2019t think about working capital directly, instead they feel it in the business. It shows up when payroll is due before customers have paid, when inventory needs to be reordered but cash is tight, or when sales look strong on paper yet the bank balance keeps falling. Working capital explains why those situations [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":88127,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[100],"class_list":["post-88126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Working Capital Explained: How to Calculate It and Examples &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what working capital means, how to calculate it, and why it\u2019s essential for managing cash flow and short-term business growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/capital-circulante\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Working Capital: Definition, Formula, Examples, and Why It Matters\" \/>\n<meta property=\"og:description\" content=\"Learn what working capital means, how to calculate it, and why it\u2019s essential for managing cash flow and short-term business growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/capital-circulante\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T23:35:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:24:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/working-capital-definition-formula-examples.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/working-capital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/working-capital\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"Working Capital: Definition, Formula, Examples, and Why It Matters\",\"datePublished\":\"2026-01-28T23:35:18+00:00\",\"dateModified\":\"2026-02-13T10:24:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/working-capital\/\"},\"wordCount\":1845,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/working-capital\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/working-capital-definition-formula-examples.webp\",\"articleSection\":[\"Financial Management\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/working-capital\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/working-capital\/\",\"name\":\"Working Capital Explained: How to Calculate It and Examples &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. Visit www.jenallerson.com to explore her portfolio and services.\",\"sameAs\":[\"https:\/\/www.jenallerson.com\",\"https:\/\/www.linkedin.com\/in\/jenallerson\/\"],\"gender\":\"Female\",\"award\":[\"MBA in Marketing & Economics\",\"Stockholm School of Economics\",\"Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration\",\"University of Illinois\",\"USA (Graduated in Top 10%\",\"2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)\"],\"knowsAbout\":[\"Creative Copywriting: Crafting brand messaging for ads\",\"websites\",\"blogs\",\"product descriptions\",\"social posts\",\"and scripts that inspire action. UX Writing: Developing intuitive microcopy\",\"onboarding flows\",\"and in-app messaging for seamless user experiences. 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=88126"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88126\/revisions"}],"predecessor-version":[{"id":88135,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88126\/revisions\/88135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/88127"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=88126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=88126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=88126"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=88126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}