{"id":88149,"date":"2026-01-29T15:15:42","date_gmt":"2026-01-29T14:15:42","guid":{"rendered":"https:\/\/invoicefly.com\/?p=88149"},"modified":"2026-02-13T11:09:51","modified_gmt":"2026-02-13T10:09:51","slug":"normas-internacionales-de-informacion-financiera","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/international-financial-reporting-standards\/","title":{"rendered":"Explicaci\u00f3n de las NIIF: Significado, Lista de Normas y Requisitos Clave"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88149\" class=\"elementor elementor-88149\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15118b0b e-flex e-con-boxed e-con e-parent\" data-id=\"15118b0b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38003758 elementor-widget elementor-widget-text-editor\" data-id=\"38003758\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>IFRS (International Financial Reporting Standards) is a globally recognized financial reporting framework that governs how companies prepare and present their financial statements. Designed to improve transparency, consistency, and comparability, IFRS enables investors, lenders, regulators, and business owners to evaluate financial performance across borders using a shared accounting language.<\/p>\n\n\n\n<p>Unlike country-specific accounting systems, IFRS focuses on principles rather than rigid rules. This flexibility allows financial statements to better reflect economic reality, especially in complex or cross-border transactions. Today, IFRS is required or permitted in more than 140 jurisdictions worldwide, making it one of the most widely adopted financial reporting frameworks in global finance.<\/p>\n\n\n\n<p>This guide will cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What IFRS means and how international financial reporting standards work<\/li>\n\n\n\n<li>The history and purpose of IFRS<\/li>\n\n\n\n<li>Who uses IFRS and which businesses it applies to<\/li>\n\n\n\n<li>A detailed list of international financial reporting standards<\/li>\n\n\n\n<li>Essential IFRS reporting and compliance requirements<\/li>\n\n\n\n<li>Key differences between IFRS and U.S. GAAP<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-international-financial-reporting-standards-ifrs\"><strong>What Are International Financial Reporting Standards (IFRS)?<\/strong><\/h2>\n\n\n\n<p>International Financial Reporting Standards are a set of accounting standards that define how financial transactions should be recognized, measured, and disclosed. IFRS can be described as a principles-based accounting framework designed to reflect the economic substance of business activity rather than just its legal form.<\/p>\n\n\n\n<p>IFRS affects nearly every part of <a href=\"https:\/\/invoicefly.com\/academy\/financial-accounting\/\">financial reporting<\/a>, including revenue recognition, expense classification, asset valuation, liability measurement, and financial statement presentation.&nbsp;<\/p>\n\n\n\n<p>These standards directly shape the income statement, balance sheet, cash flow statement, and statement of changes in equity.<\/p>\n\n\n\n<p>Companies that rely on consistent<a href=\"https:\/\/invoicefly.com\/academy\/financial-accounting\/\"> financial accounting<\/a> practices often adopt IFRS to improve credibility, comparability, and transparency when working with international stakeholders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overview-of-ifrs\"><strong>Overview of IFRS<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/global-accounting-standards-meeting.jpg\" alt=\"global accounting standards meeting\" class=\"wp-image-88151\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/global-accounting-standards-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/global-accounting-standards-meeting-300x169.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/global-accounting-standards-meeting-768x432.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/global-accounting-standards-meeting-710x399.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-history-of-ifrs\"><strong>The History of IFRS<\/strong><\/h3>\n\n\n\n<p>IFRS was developed by the International Accounting Standards Board (IASB), which operates under the oversight of the IFRS Foundation. Before IFRS, accounting practices varied significantly between countries, creating confusion for investors and limiting cross-border capital flows.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.ifrs.org\/about-us\/who-we-are\/\">IFRS Foundation<\/a>, the goal of IFRS has always been to establish a single, high-quality global financial reporting framework. The governance structure of the organization, including oversight and standard-setting responsibilities, is outlined by the IFRS Foundation\u2019s trustees and monitoring bodies.<\/p>\n\n\n\n<p>IFRS replaced many earlier International Accounting Standards (IAS) and continues to evolve as business models, financial instruments, and global markets change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ifrs-in-global-finance\"><strong>IFRS in Global Finance<\/strong><\/h2>\n\n\n\n<p>In global finance, IFRS accounting acts as a common reporting language. Multinational companies use IFRS to consolidate subsidiaries across multiple jurisdictions, while investors rely on IFRS-compliant financial statements to evaluate operating income, cash flow stability, and long-term profitability.<\/p>\n\n\n\n<p>Professional organizations such as the<a href=\"https:\/\/rpc.cfainstitute.org\/policy\/positions\/international-finance-reporting-stds\"> CFA Institute<\/a> emphasize IFRS compliance because consistent standards reduce information risk and improve investor confidence in international capital markets.<\/p>\n\n\n\n<p><strong>Before we go further: <\/strong>Effective IFRS compliance starts with accurate, well-documented transactions. Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/online-payments\/\"> online invoice maker<\/a> helps businesses issue professional invoices, track revenue correctly, and maintain documentation that supports IFRS-compliant financial reporting and audits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-uses-ifrs\"><strong>Who Uses IFRS?<\/strong><\/h2>\n\n\n\n<p>IFRS is used by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Publicly listed companies in most major economies outside the U.S.<\/li>\n\n\n\n<li>Multinational corporations with global operations<\/li>\n\n\n\n<li>Foreign companies listed on international stock exchanges<\/li>\n\n\n\n<li>Certain private companies seeking international comparability<\/li>\n<\/ul>\n\n\n\n<p>Countries such as the United Kingdom, Canada, Australia, and members of the European Union require IFRS for publicly accountable entities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-does-ifrs-apply-to\"><strong>Who Does IFRS Apply To?<\/strong><\/h2>\n\n\n\n<p>IFRS applies to a wide range of organizations, particularly those that operate across borders, raise capital internationally, or need their financial statements to be easily compared by global stakeholders. While adoption requirements vary by country, IFRS generally applies to the following types of entities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-public-companies\"><strong>Public companies<\/strong><\/h3>\n\n\n\n<p>In most jurisdictions outside the United States, publicly listed companies are required to prepare their financial statements in accordance with IFRS.&nbsp;<\/p>\n\n\n\n<p>This ensures that investors, analysts, and regulators can compare financial performance across companies and markets using a consistent reporting framework. For public companies, IFRS compliance is often a legal requirement tied to stock exchange listing rules.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-parent-companies-preparing-consolidated-financial-statements\"><strong>Parent companies preparing consolidated financial statements<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ifrs-balance-sheet-review.jpg\" alt=\"IFRS balance sheet review\" class=\"wp-image-88152\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ifrs-balance-sheet-review.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ifrs-balance-sheet-review-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ifrs-balance-sheet-review-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/ifrs-balance-sheet-review-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>IFRS is commonly required when a parent company prepares consolidated financial statements that include multiple subsidiaries, especially when those subsidiaries operate in different countries.&nbsp;<\/p>\n\n\n\n<p>IFRS provides clear guidance on control, consolidation, and disclosure, helping parent companies present a unified financial picture of the entire group. This is particularly important for multinational corporations managing complex corporate structures.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-subsidiaries-of-ifrs-reporting-groups\"><strong>Subsidiaries of IFRS-reporting groups<\/strong><\/h3>\n\n\n\n<p>Even if a subsidiary operates in a country that does not mandate IFRS for standalone reporting, it may still need to follow IFRS internally if its parent company reports under IFRS.&nbsp;<\/p>\n\n\n\n<p>In these cases, subsidiaries often maintain IFRS-aligned records to streamline consolidation, reduce adjustments at the group level, and improve reporting efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-private-businesses-that-voluntarily-adopt-ifrs\"><strong>Private businesses that voluntarily adopt IFRS<\/strong><\/h3>\n\n\n\n<p>Some private companies choose to adopt IFRS even when it is not legally required. This is common for businesses that:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan to expand internationally<\/li>\n\n\n\n<li>Seek foreign investors or lenders<\/li>\n\n\n\n<li>Prepare for a future public listing<\/li>\n\n\n\n<li>Operate in industries with significant cross-border activity<\/li>\n<\/ul>\n\n\n\n<p>Voluntary adoption of IFRS can improve credibility with external stakeholders and make financial statements easier to understand for international partners.<\/p>\n\n\n\n<p>Across all these scenarios, successful IFRS adoption depends on having consistent, well-organized financial data. Many organizations support IFRS implementation with structured <a href=\"https:\/\/invoicefly.com\/academy\/business-finance\/\">business finance<\/a> reporting to ensure reliable decision-making, smoother consolidation, and clear communication across departments and regions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-list-of-ifrs-requirements\"><strong>List of IFRS Requirements<\/strong><\/h2>\n\n\n\n<p>Below is an expanded overview of the international financial reporting standards currently in effect. The authoritative<a href=\"https:\/\/www.ifrs.org\/issued-standards\/list-of-standards\/\"> list of international financial reporting standards<\/a> is published and maintained by the IFRS Foundation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-1-first-time-adoption-of-ifrs\"><strong>IFRS 1 \u2013 First-time Adoption of IFRS<\/strong><\/h3>\n\n\n\n<p>Guidance for companies transitioning from local GAAP to IFRS, ensuring comparability across reporting periods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-2-share-based-payment\"><strong>IFRS 2 \u2013 Share-based Payment<\/strong><\/h3>\n\n\n\n<p>Covers accounting for equity-settled and cash-settled share-based compensation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-3-business-combinations\"><strong>IFRS 3 \u2013 Business Combinations<\/strong><\/h3>\n\n\n\n<p>Defines how mergers and acquisitions are recognized, measured, and disclosed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-5-non-current-assets-held-for-sale\"><strong>IFRS 5 \u2013 Non-current Assets Held for Sale<\/strong><\/h3>\n\n\n\n<p>Addresses classification and measurement of assets intended for sale or discontinued operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-6-exploration-for-and-evaluation-of-mineral-resources\"><strong>IFRS 6 \u2013 Exploration for and Evaluation of Mineral Resources<\/strong><\/h3>\n\n\n\n<p>Applies to extractive industries during early exploration stages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-7-financial-instruments-disclosures\"><strong>IFRS 7 \u2013 Financial Instruments: Disclosures<\/strong><\/h3>\n\n\n\n<p>Requires detailed disclosures related to credit, liquidity, and market risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-8-operating-segments\"><strong>IFRS 8 \u2013 Operating Segments<\/strong><\/h3>\n\n\n\n<p>Ensures external reporting aligns with internal management reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-9-financial-instruments\"><strong>IFRS 9 \u2013 Financial Instruments<\/strong><\/h3>\n\n\n\n<p>Governs classification, impairment, and hedge accounting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-10-consolidated-financial-statements\"><strong>IFRS 10 \u2013 Consolidated Financial Statements<\/strong><\/h3>\n\n\n\n<p>Defines when and how entities should consolidate subsidiaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-11-joint-arrangements\"><strong>IFRS 11 \u2013 Joint Arrangements<\/strong><\/h3>\n\n\n\n<p>Clarifies accounting for joint operations and joint ventures.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-12-disclosure-of-interests-in-other-entities\"><strong>IFRS 12 \u2013 Disclosure of Interests in Other Entities<\/strong><\/h3>\n\n\n\n<p>Enhances transparency around ownership interests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-13-fair-value-measurement\"><strong>IFRS 13 \u2013 Fair Value Measurement<\/strong><\/h3>\n\n\n\n<p>Standardizes how fair value is calculated and disclosed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-14-regulatory-deferral-accounts\"><strong>IFRS 14 \u2013 Regulatory Deferral Accounts<\/strong><\/h3>\n\n\n\n<p>Allows continuation of certain regulatory balances.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-15-revenue-from-contracts-with-customers\"><strong>IFRS 15 \u2013 Revenue from Contracts with Customers<\/strong><\/h3>\n\n\n\n<p>Introduces a five-step revenue recognition model that directly affects invoicing, timing of revenue, and reported income. In practice, many businesses use proforma invoices to support this process by outlining expected costs and billing terms before work begins.&nbsp;<\/p>\n\n\n\n<p>Using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/proforma-templates\/\"> free proforma template<\/a> allows companies to present clear cost estimates upfront, helping both parties align on pricing and scope before revenue is formally recognized.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-16-leases\"><strong>IFRS 16 \u2013 Leases<\/strong><\/h3>\n\n\n\n<p>Requires most leases to be recognized on the balance sheet, significantly affecting<a href=\"https:\/\/invoicefly.com\/academy\/assets-and-liabilities-guide\/\"> assets and liabilities<\/a> and financial ratios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-17-insurance-contracts\"><strong>IFRS 17 \u2013 Insurance Contracts<\/strong><\/h3>\n\n\n\n<p>Creates consistent accounting rules for insurance obligations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-18-presentation-and-disclosure-in-financial-statements\"><strong>IFRS 18 \u2013 Presentation and Disclosure in Financial Statements<\/strong><\/h3>\n\n\n\n<p>Improves clarity and comparability of financial statement presentation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-19-subsidiaries-without-public-accountability\"><strong>IFRS 19 \u2013 Subsidiaries without Public Accountability<\/strong><\/h3>\n\n\n\n<p>Reduces disclosure burdens for qualifying subsidiaries.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-for-smes\"><strong>IFRS for SMEs<\/strong><\/h3>\n\n\n\n<p>A simplified version of IFRS tailored to small and medium-sized entities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ifrs-vs-gaap-compared-key-differences\"><strong>IFRS vs GAAP Compared: Key Differences<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-compliance-financial-reporting.jpg\" alt=\"Business IFRS compliance reporting\" class=\"wp-image-88153\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-compliance-financial-reporting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-compliance-financial-reporting-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-compliance-financial-reporting-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-compliance-financial-reporting-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Understanding the difference between IFRS and U.S. GAAP is essential for businesses operating internationally, investors comparing companies across markets, and finance teams preparing consolidated financial statements.<\/p>\n\n\n\n<p>IFRS is a <strong>principles-based<\/strong> framework focused on economic substance and professional judgment. GAAP is a <strong>rules-based<\/strong> system with detailed, prescriptive guidance designed to reduce interpretation differences.<\/p>\n\n\n\n<p>These philosophical differences can materially affect reported revenue, expenses, assets, liabilities, and overall financial performance. Many companies rely on robust<a href=\"https:\/\/invoicefly.com\/academy\/double-entry-accounting\/\"> double-entry accounting<\/a> systems to manage these differences accurately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-vs-gaap-side-by-side-comparison\"><strong>IFRS vs GAAP: Side-by-Side Comparison<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Accounting Area<\/strong><\/td><td><strong>IFRS<\/strong><\/td><td><strong>U.S. GAAP<\/strong><\/td><\/tr><tr><td>Overall approach<\/td><td>Principles-based<\/td><td>Rules-based<\/td><\/tr><tr><td>Inventory accounting<\/td><td>LIFO not permitted<\/td><td>LIFO permitted<\/td><\/tr><tr><td>Asset revaluation<\/td><td>Allowed for some assets<\/td><td>Generally prohibited<\/td><\/tr><tr><td>Development costs<\/td><td>Capitalization allowed if criteria met<\/td><td>Mostly expensed<\/td><\/tr><tr><td>Lease accounting<\/td><td>Most leases on balance sheet (IFRS 16)<\/td><td>Similar, more prescriptive<\/td><\/tr><tr><td>Revenue recognition<\/td><td>Principles-based under IFRS 15<\/td><td>More detailed guidance<\/td><\/tr><tr><td>Impairment reversals<\/td><td>Allowed in some cases<\/td><td>Generally prohibited<\/td><\/tr><tr><td>Financial statement format<\/td><td>Flexible<\/td><td>More standardized<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-practical-impact-on-businesses\"><strong>Practical Impact on Businesses<\/strong><\/h3>\n\n\n\n<p>For businesses operating under IFRS, financial statements may appear more volatile due to fair value measurements and impairment reversals. Under GAAP, results may appear more stable but less reflective of current market conditions.<\/p>\n\n\n\n<p>Companies that invoice across borders or operate subsidiaries in IFRS jurisdictions must also align revenue recognition with IFRS 15.&nbsp;<\/p>\n\n\n\n<p>Using consistent invoicing tools and real-time reporting helps ensure revenue timing matches contractual obligations and accounting standards. This is why many businesses pair IFRS reporting with automated<a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\"> business reports<\/a> to track income, expenses, and profitability across frameworks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ifrs-vs-gaap-for-investors-and-analyst\"><strong>IFRS vs GAAP for Investors and Analyst<\/strong><\/h3>\n\n\n\n<p>From an investor perspective, IFRS-based financial statements often provide greater insight into current asset values and long-term obligations. However, they also require more judgment when interpreting results. GAAP statements may be easier to compare within the U.S. market but less flexible internationally.<\/p>\n\n\n\n<p>Understanding these differences allows analysts to adjust financial ratios, normalize earnings, and make more informed comparisons. This is especially important when evaluating multinational companies or cross-border investments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-essential-ifrs-reporting-requirements\"><strong>Essential IFRS Reporting Requirements<\/strong><\/h2>\n\n\n\n<p>To remain IFRS-compliant, companies must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Properly classify assets and liabilities<\/li>\n\n\n\n<li>Apply IFRS 15 revenue recognition consistently<\/li>\n\n\n\n<li>Recognize lease obligations under IFRS 16<\/li>\n\n\n\n<li>Provide transparent disclosure notes and assumptions<\/li>\n<\/ul>\n\n\n\n<p>Maintaining IFRS-ready records requires disciplined processes. Businesses that centralize invoices, journals, and <a href=\"https:\/\/invoicefly.com\/academy\/transactions\/\">transactions<\/a> using structured <a href=\"https:\/\/invoicefly.com\/academy\/ledger\/\">ledger<\/a> accounting reduce errors and improve audit readiness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-apply-ifrs-with-confidence\"><strong>Ready to Apply IFRS With Confidence?<\/strong><\/h2>\n\n\n\n<p>IFRS sets clear expectations for how financial information should be recorded, presented, and reviewed. Businesses that follow those standards benefit from cleaner financial statements, fewer reporting adjustments, and easier conversations with investors, lenders, and auditors.That consistency depends on how financial data is captured day to day. Organized invoicing, accurate revenue tracking, and real-time visibility into income and expenses make IFRS reporting far easier to manage. Invoice Fly supports this workflow with professional invoicing and real-time<a href=\"https:\/\/invoicefly.com\/product\/business-reports\/\"> business reports<\/a> that help keep financial data structured, reliable, and ready for review when it matters.<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bc4e7ec e-flex e-con-boxed e-con e-parent\" data-id=\"3bc4e7ec\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ef41d89 elementor-widget elementor-widget-heading\" data-id=\"6ef41d89\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IFRS FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70ed32b2 e-flex e-con-boxed e-con e-parent\" data-id=\"70ed32b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a31b4f elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"a31b4f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d0d305b3461\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-a31b4f\">\n                        <a href=\"#collapse-8065b3c69d0d305b3461\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d0d305b3461\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d0d305b3461\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Is Canada IFRS or GAAP?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d0d305b3461\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-a31b4f\" data-parent=\"#accordion-69d0d305b3461\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Canada requires IFRS for publicly accountable enterprises, while private companies may use ASPE.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-a31b4f\">\n                        <a href=\"#collapse-d5b379969d0d305b3461\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d0d305b3461\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d0d305b3461\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Does the USA follow GAAP or IFRS?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d0d305b3461\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-a31b4f\" data-parent=\"#accordion-69d0d305b3461\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The United States follows GAAP, though IFRS is permitted for foreign issuers listed on U.S. exchanges.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-a31b4f\">\n                        <a href=\"#collapse-cd09c8369d0d305b3461\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d0d305b3461\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d0d305b3461\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Which countries don\u2019t use IFRS?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d0d305b3461\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-a31b4f\" data-parent=\"#accordion-69d0d305b3461\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The U.S., China (partial convergence), and a small number of other jurisdictions maintain local standards.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-a31b4f\">\n                        <a href=\"#collapse-460c24b69d0d305b3461\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d0d305b3461\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d0d305b3461\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Who enforces IFRS?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d0d305b3461\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-a31b4f\" data-parent=\"#accordion-69d0d305b3461\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>IFRS is issued by the IASB and enforced by national regulators, under the oversight of the IFRS Foundation.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-a31b4f\">\n                        <a href=\"#collapse-10f451369d0d305b3461\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d0d305b3461\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d0d305b3461\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How much does IFRS cost?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d0d305b3461\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-a31b4f\" data-parent=\"#accordion-69d0d305b3461\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The standards themselves are publicly available, but implementation costs vary based on system changes, training, and reporting complexity.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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Unlike country-specific accounting systems, IFRS focuses on [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":88150,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[159,156],"tags":[],"ppma_author":[101],"class_list":["post-88149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>IFRS Explained: Standards, Meaning, and Reporting Requirements &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what IFRS means, who uses international financial reporting standards, and how IFRS affects financial statements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/normas-internacionales-de-informacion-financiera\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IFRS Explained: Meaning, Standards List, and Key Requirements\" \/>\n<meta property=\"og:description\" content=\"Learn what IFRS means, who uses international financial reporting standards, and how IFRS affects financial statements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/normas-internacionales-de-informacion-financiera\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T14:15:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:09:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/international-financial-reporting-standards-explained.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/international-financial-reporting-standards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/international-financial-reporting-standards\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"IFRS Explained: Meaning, Standards List, and Key Requirements\",\"datePublished\":\"2026-01-29T14:15:42+00:00\",\"dateModified\":\"2026-02-13T10:09:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/international-financial-reporting-standards\/\"},\"wordCount\":1806,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/international-financial-reporting-standards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/international-financial-reporting-standards-explained.webp\",\"articleSection\":[\"Accounting\",\"Manage your business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/international-financial-reporting-standards\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/international-financial-reporting-standards\/\",\"name\":\"IFRS Explained: Standards, Meaning, and Reporting Requirements &#8211; 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. Visit elliemckenna.com to explore her portfolio and services.\",\"sameAs\":[\"http:\/\/elliemckenna.com\",\"https:\/\/www.linkedin.com\/in\/ellie-mckenna\/\"],\"gender\":\"female\",\"award\":[\"Eamon Corcoran\",\"CEO\",\"B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint\"],\"knowsAbout\":[\"Invoicing\",\"SaaS\",\"Mobile Apps\",\"Accounting\",\"Home Service Industry. Content Writing: Long-form blog posts\",\"articles\",\"and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy\",\"email campaigns\",\"social media content\",\"and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content\",\"including explainer videos and branded series (e.g.\",\"Armani\u2019s visual search videos). 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convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88149","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=88149"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88149\/revisions"}],"predecessor-version":[{"id":88157,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88149\/revisions\/88157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/88150"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=88149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=88149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=88149"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=88149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}