{"id":88196,"date":"2026-01-30T17:07:08","date_gmt":"2026-01-30T16:07:08","guid":{"rendered":"https:\/\/invoicefly.com\/?p=88196"},"modified":"2026-02-13T10:36:14","modified_gmt":"2026-02-13T09:36:14","slug":"ingresos-por-gastos-facturables","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/billable-expense-income\/","title":{"rendered":"Ingresos por Gastos Facturables: C\u00f3mo recuperar correctamente los costes de los clientes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88196\" class=\"elementor elementor-88196\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b9f2b81 e-flex e-con-boxed e-con e-parent\" data-id=\"4b9f2b81\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6810794e elementor-widget elementor-widget-text-editor\" data-id=\"6810794e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Billable expense income is the money your business receives when a client reimburses you for costs you paid on their behalf. These costs are directly tied to a specific project\u2014such as travel, materials, software, or third-party services\u2014and are billed separately from your core service fees.<\/p>\n\n\n\n<p>For freelancers, contractors, and small business owners, billable expense income plays a critical role in cost recovery, transparent invoicing, and cash flow management. When handled correctly, it prevents project expenses from eating into margins and keeps financial reporting accurate.<\/p>\n\n\n\n<p><strong>This guide will cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What billable expense income means in practical terms<\/li>\n\n\n\n<li>The difference between billable and non-billable expenses<\/li>\n\n\n\n<li>When and how to charge clients for reimbursable costs<\/li>\n\n\n\n<li>Clear, real-world billable expense income examples<\/li>\n\n\n\n<li>How billable expenses differ from product sales income<\/li>\n\n\n\n<li>Tax and financial-statement implications<\/li>\n\n\n\n<li>Best practices for tracking billable expense income efficiently<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s get into it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-billable-expense-income\"><strong>What Is Billable Expense Income?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-reviewing-expenses.jpg\" alt=\"Business owner reviewing invoices and reimbursable expenses\" class=\"wp-image-88197\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-reviewing-expenses.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-reviewing-expenses-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-reviewing-expenses-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-owner-reviewing-expenses-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Billable expense income refers to reimbursements received from clients for out-of-pocket costs incurred specifically for their project. Your business pays the cost first, records it as an expense, and later recovers that amount by billing the client.<\/p>\n\n\n\n<p>Common billable expenses include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Travel, mileage, lodging, and meals<\/li>\n\n\n\n<li>Project-specific materials and supplies<\/li>\n\n\n\n<li>Software licenses purchased for a single client<\/li>\n\n\n\n<li>Third-party services such as consultants or testing<\/li>\n<\/ul>\n\n\n\n<p>From an accounting perspective, billable expense income exists to offset costs, not to generate profit. When tracked properly, it prevents these expenses from distorting service revenue or operating margins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-billable-vs-non-billable-expenses\"><strong>Billable vs. Non-Billable Expenses<\/strong><\/h3>\n\n\n\n<p>Understanding the difference between billable and non-billable expenses is essential for accurate invoicing and reporting.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Billable expenses<\/strong> are directly attributable to a specific client or job and are reimbursed.<\/li>\n\n\n\n<li><strong>Non-billable expenses<\/strong> are general operating costs, such as office rent, marketing, insurance, or admin software.<\/li>\n<\/ul>\n\n\n\n<p>Misclassifying expenses can lead to disputes, under-billing, or inaccurate profitability analysis, especially when reviewing<a href=\"https:\/\/invoicefly.com\/academy\/overhead-meaning\/\"> overhead costs<\/a> and overall job performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-billable-vs-non-billable-expenses-quick-glance\"><strong>Billable vs. Non-Billable Expenses Quick Glance<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Expense type<\/strong><\/td><td><strong>What it covers<\/strong><\/td><td><strong>How it\u2019s billed<\/strong><\/td><td><strong>Examples<\/strong><\/td><\/tr><tr><td><strong>Billable expenses<\/strong><\/td><td>Costs incurred specifically for a client or project<\/td><td>Reimbursed by the client as separate invoice line items<\/td><td>Travel, mileage, project-specific materials, client-only software licenses, third-party services<\/td><\/tr><tr><td><strong>Non-billable expenses<\/strong><\/td><td>General operating costs required to run the business<\/td><td>Absorbed by the business and not charged to clients<\/td><td>Office rent, marketing, insurance, admin software, general utilities<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-to-charge-clients-for-billable-expenses\"><strong>When to Charge Clients for Billable Expenses<\/strong><\/h2>\n\n\n\n<p>Recovering expenses consistently depends on clear agreements, documentation, and timing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-establish-expense-agreements-upfront\"><strong>Establish Expense Agreements Upfront<\/strong><\/h3>\n\n\n\n<p>Recovering billable expenses starts with clear expectations. When reimbursable costs are outlined during estimating, clients are far less likely to challenge them later. Structured estimates that separate services from expenses support transparency and smoother invoicing.<\/p>\n\n\n\n<p>Using tools like Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\"> estimates app<\/a> helps you define reimbursable expenses early, especially when pricing jobs using <a href=\"https:\/\/invoicefly.com\/academy\/hourly-vs-flat-rate-pricing\/\">hourly rate pricing<\/a> or preparing detailed construction quotes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-itemize-expenses-separately-on-invoices\"><strong>Itemize Expenses Separately on Invoices<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-expenses-laptop.jpg\" alt=\"Freelancer tracking project expenses on laptop\" class=\"wp-image-88198\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-expenses-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-expenses-laptop-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-expenses-laptop-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/freelancer-tracking-expenses-laptop-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Always list billable expenses as separate line items. This avoids confusion and clearly distinguishes reimbursed costs from labor or service fees.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-provide-receipts-and-documentation\"><strong>Provide Receipts and Documentation<\/strong><\/h3>\n\n\n\n<p>Receipts help validate charges and speed up approvals. They also protect your business if a client questions a reimbursement later.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-apply-consistent-categorization\"><strong>Apply Consistent Categorization<\/strong><\/h3>\n\n\n\n<p>Use consistent expense categories such as travel, materials, or subcontracted services. This improves reporting accuracy and supports proper<a href=\"https:\/\/invoicefly.com\/academy\/cost-accounting\/\"> cost accounting<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-follow-pre-approval-requirements\"><strong>Follow Pre-Approval Requirements<\/strong><\/h3>\n\n\n\n<p>Some clients require written approval before expenses are incurred. Ignoring this step can turn reimbursable costs into unrecoverable losses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-respect-client-reimbursement-limits\"><strong>Respect Client Reimbursement Limits<\/strong><\/h3>\n\n\n\n<p>\u200b\u200bMisclassifying expenses can lead to client disputes, missed reimbursements, or distorted profitability. This matters when reviewing <a href=\"https:\/\/invoicefly.com\/academy\/overhead-meaning\/\">overhead<\/a> costs and evaluating overall job performance, where reimbursable expenses should not inflate or suppress true operating results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-invoice-expenses-promptly\"><strong>Invoice Expenses Promptly<\/strong><\/h3>\n\n\n\n<p>Delaying expense invoicing can strain cash flow. Billing expenses alongside service charges keeps reimbursements aligned with project timelines and supports better cash planning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-examples-of-billable-expense-income\"><strong>Examples of Billable Expense Income<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/travel-expense-business-reimbursement.jpg\" alt=\"Business travel expense recorded for client reimbursement\" class=\"wp-image-88199\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/travel-expense-business-reimbursement.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/travel-expense-business-reimbursement-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/travel-expense-business-reimbursement-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/travel-expense-business-reimbursement-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p><strong>Example 1: Contractor travel costs<\/strong><strong><br><\/strong>A <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting\/\">contractor<\/a> travels to a job site and incurs $300 in mileage and parking costs. The contractor records the expense, marks it as billable, and adds it as a separate line item on the client\u2019s invoice.&nbsp;<\/p>\n\n\n\n<p>These reimbursable costs are typically outlined during the quoting stage so clients understand them upfront, often alongside labor and materials in a detailed <a href=\"https:\/\/invoicefly.com\/academy\/construction-quotation\/\">construction quotation<\/a>. When the invoice is paid, the $300 appears as billable expense income, offsetting the original expense.<\/p>\n\n\n\n<p><strong>Example 2: Freelancer software purchase<\/strong><strong><br><\/strong>A freelance designer purchases a $120 project-specific software license. The license is billed to the client as a reimbursable expense, ensuring the designer doesn\u2019t absorb the cost.<\/p>\n\n\n\n<p><strong>Example 3: Third-party services<\/strong><strong><br><\/strong>A consultant hires a specialist for $800 to complete part of a project. The fee is billed back to the client as a reimbursable third-party service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-billable-expenses-vs-sales-of-product-income\"><strong>Billable Expenses vs. Sales of Product Income<\/strong><\/h2>\n\n\n\n<p>Although both appear on invoices, billable expense income and product sales income serve very different purposes. Understanding the distinction helps prevent reporting errors and ensures profitability analysis remains accurate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-billable-expense-income-vs-product-sales-income\"><strong>Billable Expense Income vs. Product Sales Income<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Comparison area<\/strong><\/td><td><strong>Billable expense income<\/strong><\/td><td><strong>Product sales income<\/strong><\/td><\/tr><tr><td><strong>Nature of the income<\/strong><\/td><td>Pass-through reimbursement for client-specific costs<\/td><td>Earned revenue from selling goods<\/td><\/tr><tr><td><strong>Timing of recognition<\/strong><\/td><td>Generally aligns with when the expense is incurred<\/td><td>Recognized when the product is delivered or sold<\/td><\/tr><tr><td><strong>Impact on profitability<\/strong><\/td><td>Should not increase profit; offsets related expenses<\/td><td>Directly affects gross margin and pricing<\/td><\/tr><tr><td><strong>Pricing considerations<\/strong><\/td><td>Typically billed at cost or with a small agreed markup<\/td><td>Priced to generate profit<\/td><\/tr><tr><td><strong>Reporting treatment<\/strong><\/td><td>Kept separate to avoid inflating revenue<\/td><td>Included in sales revenue<\/td><\/tr><tr><td><strong>Financial analysis impact<\/strong><\/td><td>Protects accuracy of job profitability reports<\/td><td>Influences margin and markup analysis<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Separating these income types prevents misinterpretation of financial performance and keeps reporting clean\u2014both on the income statement and when evaluating individual job profitability. This distinction is also critical when reviewing pricing strategies, where reimbursable costs should not distort margin calculations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tax-implications-of-billable-expense-income\"><strong>Tax Implications of Billable Expense Income<\/strong><\/h2>\n\n\n\n<p>Billable expense income is generally included in gross income, but it is usually offset by the related expense deduction. When both sides of the transaction are recorded correctly, the net tax impact is often minimal.<\/p>\n\n\n\n<p>To keep billable expense income from being overstated or misreported, it\u2019s important to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Record the original expense as a business deduction<\/li>\n\n\n\n<li>Record the client reimbursement as billable expense income<\/li>\n\n\n\n<li>Match the expense and reimbursement within the same reporting period<\/li>\n<\/ul>\n\n\n\n<p>Problems typically arise when one side of the transaction is missing or misclassified. Common issues include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reporting the reimbursement as income without deducting the expense<\/li>\n\n\n\n<li>Lacking receipts or proof of payment to support deductions<\/li>\n\n\n\n<li>Inconsistent treatment of reimbursed expenses across projects<\/li>\n<\/ul>\n\n\n\n<p>Accurate documentation is critical for compliance. The IRS expects businesses to maintain clear <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/how-should-i-record-my-business-transactions\">records<\/a> of reimbursed expenses, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invoice dates and billing periods<\/li>\n\n\n\n<li>Receipts and supporting documentation<\/li>\n\n\n\n<li>Proof of payment and client reimbursement<\/li>\n<\/ul>\n\n\n\n<p>Keeping these records organized helps ensure income is reported correctly, reduces errors during tax filing, and provides documentation if questions or audits arise.<\/p>\n\n\n\n<p><strong>Example:<\/strong> If you incur a $500 travel expense for a client and later bill the client $500 as a reimbursable charge, the reimbursement increases income by $500 while the expense deduction reduces income by $500, resulting in no net taxable impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-billable-expense-income-on-financial-statements\"><strong>Billable Expense Income on Financial Statements<\/strong><\/h2>\n\n\n\n<p>Billable expense income affects multiple financial reports and must be handled carefully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-journal-entry\"><strong>Example Journal Entry<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Debit the appropriate expense account<\/li>\n\n\n\n<li>Credit cash or accounts payable<\/li>\n\n\n\n<li>Record the reimbursement as billable expense income<\/li>\n<\/ul>\n\n\n\n<p>This approach keeps reimbursements separate from service revenue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-impact-on-your-income-statement\"><strong>Impact on Your Income Statement<\/strong><\/h3>\n\n\n\n<p>When done correctly, billable expense income offsets related expenses, preventing client costs from distorting operating results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tax-considerations\"><strong>Tax Considerations<\/strong><\/h3>\n\n\n\n<p>Clean records simplify tax filing and reduce audit risk, especially when expenses are tracked consistently across projects and reconciled properly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-track-billable-expense-income-efficiently\"><strong>How to Track Billable Expense Income Efficiently<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-material-costs-tools.jpg\" alt=\"Contractor materials and costs for a client project\" class=\"wp-image-88200\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-material-costs-tools.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-material-costs-tools-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-material-costs-tools-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/contractor-material-costs-tools-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Efficient tracking prevents missed reimbursements and accounting errors while making it easier to reconcile project costs.&nbsp;<\/p>\n\n\n\n<p>Accurate tracking is particularly important for contractors estimating jobs that involve fluctuating <a href=\"https:\/\/invoicefly.com\/glossary\/material-costs\/\">material costs<\/a> and <a href=\"https:\/\/invoicefly.com\/glossary\/labor-costs\/\">labor costs<\/a>, where reimbursable expenses can add up quickly and distort job profitability if overlooked.<\/p>\n\n\n\n<p>Best practices include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capturing receipts immediately to avoid lost documentation<\/li>\n\n\n\n<li>Marking expenses as billable at entry, rather than trying to identify them later<\/li>\n\n\n\n<li>Linking expenses to specific clients or jobs so reimbursements are easy to trace<\/li>\n\n\n\n<li>Digitizing documentation using tools like Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/product\/receipt-scanner\/\">receipt scanner<\/a>, which keeps records centralized and audit-ready<\/li>\n<\/ul>\n\n\n\n<p>Time tracking also supports expense recovery when labor and reimbursable costs intersect. Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/time-tracking-software\/\"> time tracking software<\/a> helps align labor hours with client expenses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ready-to-recover-billable-expenses-without-guesswork\"><strong>Ready To Recover Billable Expenses Without Guesswork?<\/strong><\/h2>\n\n\n\n<p>Billable expense income ensures your business is not absorbing client-related costs. When handled correctly, it improves transparency, protects margins, and stabilizes cash flow.Clear agreements, detailed invoices, and accurate tracking are the foundation of reliable cost recovery. Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\"> free estimate generator<\/a> helps you outline reimbursable expenses upfront, so clients understand expectations before work begins.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a288a0f e-flex e-con-boxed e-con e-parent\" data-id=\"a288a0f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c852d11 elementor-widget elementor-widget-heading\" data-id=\"2c852d11\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Billable Expense Income FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6956198b e-flex e-con-boxed e-con e-parent\" data-id=\"6956198b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25f4bba1 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"25f4bba1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69ebe221b0bde\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-25f4bba1\">\n                        <a href=\"#collapse-8065b3c69ebe221b0bde\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69ebe221b0bde\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69ebe221b0bde\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Are billable expenses considered income?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69ebe221b0bde\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-25f4bba1\" data-parent=\"#accordion-69ebe221b0bde\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes, but they are typically offset by the related expense, resulting in little or no net profit.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-25f4bba1\">\n                        <a href=\"#collapse-d5b379969ebe221b0bde\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969ebe221b0bde\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969ebe221b0bde\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is an example of billable expense income?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969ebe221b0bde\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-25f4bba1\" data-parent=\"#accordion-69ebe221b0bde\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Travel, materials, or third-party services purchased for a client project and reimbursed.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-25f4bba1\">\n                        <a href=\"#collapse-cd09c8369ebe221b0bde\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369ebe221b0bde\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369ebe221b0bde\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How do you treat billable expenses in accounting?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369ebe221b0bde\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-25f4bba1\" data-parent=\"#accordion-69ebe221b0bde\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Record the expense first, then record the reimbursement as billable expense income.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-25f4bba1\">\n                        <a href=\"#collapse-460c24b69ebe221b0bde\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69ebe221b0bde\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69ebe221b0bde\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What are non-billable expenses?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69ebe221b0bde\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-25f4bba1\" data-parent=\"#accordion-69ebe221b0bde\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>General business costs not tied to a specific client, such as rent or marketing.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-25f4bba1\">\n                        <a href=\"#collapse-10f451369ebe221b0bde\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369ebe221b0bde\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369ebe221b0bde\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is the difference between billable and non-billable expenses?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369ebe221b0bde\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-25f4bba1\" data-parent=\"#accordion-69ebe221b0bde\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Billable expenses are reimbursed by clients; non-billable expenses are absorbed by the business.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Are billable expenses considered income?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes, but they are typically offset by the related expense, resulting in little or no net profit.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is an example of billable expense income?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Travel, materials, or third-party services purchased for a client project and reimbursed.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. How do you treat billable expenses in accounting?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Record the expense first, then record the reimbursement as billable expense income.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. What are non-billable expenses?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>General business costs not tied to a specific client, such as rent or marketing.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What is the difference between billable and non-billable expenses?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Billable expenses are reimbursed by clients; non-billable expenses are absorbed by the business.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Billable expense income is the money your business receives when a client reimburses you for costs you paid on their behalf. These costs are directly tied to a specific project\u2014such as travel, materials, software, or third-party services\u2014and are billed separately from your core service fees. For freelancers, contractors, and small business owners, billable expense income [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":88292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[153,150],"tags":[],"ppma_author":[101],"class_list":["post-88196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-billing","category-invoicing-and-billing","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Billable Expense Income Explained for Freelancers &amp; Businesses &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what billable expense income is, how to track it, invoice clients, and report it correctly in accounting records.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/ingresos-por-gastos-facturables\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Billable Expense Income: How to Recover Client Costs Correctly\" \/>\n<meta property=\"og:description\" content=\"Learn what billable expense income is, how to track it, invoice clients, and report it correctly in accounting records.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/ingresos-por-gastos-facturables\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-30T16:07:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T09:36:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/billable-expenses-income-and-what-it-means-for-your-business.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/billable-expense-income\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/billable-expense-income\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Billable Expense Income: How to Recover Client Costs Correctly\",\"datePublished\":\"2026-01-30T16:07:08+00:00\",\"dateModified\":\"2026-02-13T09:36:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/billable-expense-income\/\"},\"wordCount\":1565,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/billable-expense-income\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/billable-expenses-income-and-what-it-means-for-your-business.webp\",\"articleSection\":[\"Billing\",\"Invoicing and Billing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/billable-expense-income\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/billable-expense-income\/\",\"name\":\"Billable Expense Income Explained for Freelancers & Businesses &#8211; 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=88196"}],"version-history":[{"count":7,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88196\/revisions"}],"predecessor-version":[{"id":88749,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88196\/revisions\/88749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/88292"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=88196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=88196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=88196"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=88196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}