{"id":88245,"date":"2026-01-30T13:02:21","date_gmt":"2026-01-30T12:02:21","guid":{"rendered":"https:\/\/invoicefly.com\/?p=88245"},"modified":"2026-02-13T11:42:37","modified_gmt":"2026-02-13T10:42:37","slug":"iva-repercutido","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/reverse-charge-vat\/","title":{"rendered":"Inversi\u00f3n del sujeto pasivo a efectos del IVA: normas, facturas, ejemplos y gu\u00eda de cumplimiento"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88245\" class=\"elementor elementor-88245\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26305034 e-flex e-con-boxed e-con e-parent\" data-id=\"26305034\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1386b597 elementor-widget elementor-widget-text-editor\" data-id=\"1386b597\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Reverse charge VAT is a tax mechanism that shifts the responsibility for reporting VAT from the supplier to the customer. Instead of the seller charging VAT and paying it to the tax authority, the buyer accounts for the VAT directly on their VAT return. This approach is used across the UK and EU to reduce VAT fraud, simplify cross-border trade, and improve compliance in high-risk sectors such as construction.<\/p>\n\n<p>For businesses that provide services internationally or work with subcontractors, reverse charge VAT can significantly affect invoicing, reporting, and cash flow. Understanding when it applies, and how to handle it correctly, is essential to staying compliant and avoiding costly errors.<\/p>\n\n<p><strong>This guide will cover:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>What reverse charge VAT is and why it exists<\/li>\n\n<li>The business and compliance benefits of the reverse charge mechanism<\/li>\n\n<li>How it works in practice<\/li>\n\n<li>When it applies in the UK and EU<\/li>\n\n<li>How to create a compliant invoice<\/li>\n\n<li>Domestic reverse charge rules for construction and other sectors<\/li>\n\n<li>Common mistakes and how to avoid them<\/li>\n\n<li>Practical examples for businesses and contractors<\/li>\n<\/ul>\n\n<h2 id=\"h-what-is-reverse-charge-vat\" class=\"wp-block-heading\"><strong>What Is Reverse Charge VAT?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-88247\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/vat-accounting-documents-desk.jpg\" alt=\"VAT accounting documents on business desk\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/vat-accounting-documents-desk.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/vat-accounting-documents-desk-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/vat-accounting-documents-desk-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/vat-accounting-documents-desk-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Reverse charge VAT is a mechanism where the obligation to account for VAT moves from the supplier to the customer. The supplier issues an invoice without charging VAT, and the customer records both output VAT and input VAT on their VAT return, where applicable.<\/p>\n\n<p>This mechanism is most commonly used in:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Cross-border business-to-business services<\/li>\n\n<li>UK services received from overseas suppliers<\/li>\n\n<li>Domestic UK construction services<\/li>\n<\/ul>\n\n<p>From a regulatory standpoint, reverse charge VAT helps tax authorities reduce missing trader and carousel fraud by removing VAT collection from high-risk points in the supply chain.<\/p>\n\n<h2 id=\"h-benefits-of-reverse-charge-vat\" class=\"wp-block-heading\"><strong>Benefits of Reverse Charge VAT<\/strong><\/h2>\n\n<p>Reverse charge VAT exists primarily for compliance reasons, but it also creates practical benefits for businesses and tax authorities.<\/p>\n\n<h3 id=\"h-reduced-vat-fraud\" class=\"wp-block-heading\"><strong>Reduced VAT Fraud<\/strong><\/h3>\n\n<p>By shifting VAT reporting to the customer, reverse charge VAT removes opportunities for suppliers to collect VAT and disappear without remitting it. This is particularly important in industries with complex subcontracting chains.<\/p>\n\n<h3 id=\"h-simplified-cross-border-trade\" class=\"wp-block-heading\"><strong>Simplified Cross-Border Trade<\/strong><\/h3>\n\n<p>Without reverse charge VAT, suppliers would need to register for VAT in multiple countries. The reverse charge mechanism allows businesses to provide services across borders without local VAT registration in many cases.<\/p>\n\n<h3 id=\"h-improved-cash-flow-for-suppliers\" class=\"wp-block-heading\"><strong>Improved Cash Flow for Suppliers<\/strong><\/h3>\n\n<p>Because suppliers do not collect VAT under the reverse charge, they do not need to hold VAT funds before remitting them. This can improve cash flow, especially for small businesses and subcontractors.<\/p>\n\n<h3 id=\"h-clearer-tax-accountability\" class=\"wp-block-heading\"><strong>Clearer Tax Accountability<\/strong><\/h3>\n\n<p>VAT liability is clearly assigned to the customer, reducing ambiguity about who must report and pay VAT.<\/p>\n\n<p>Businesses that issue frequent invoices often rely on structured<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoicing software<\/a> to apply reverse charge rules consistently and avoid missing required invoice wording.<\/p>\n\n<h2 id=\"h-how-does-the-reverse-charge-work\" class=\"wp-block-heading\"><strong>How Does the Reverse Charge Work?<\/strong><\/h2>\n\n<p>Under the reverse charge mechanism, VAT handling follows a clear process:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>The supplier provides goods or services<\/li>\n\n<li>The supplier issues an invoice without VAT<\/li>\n\n<li>The invoice includes a reverse charge statement<\/li>\n\n<li>The customer calculates the VAT due<\/li>\n\n<li>The customer reports VAT on their VAT return<\/li>\n<\/ol>\n\n<p>If the customer is VAT-registered and entitled to reclaim VAT, the transaction is often VAT-neutral. The VAT charged and reclaimed cancel each other out on the return.<\/p>\n\n<p>Because these transactions still affect VAT reporting, many businesses double-check calculations using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/vat-calculator\/\"> VAT calculator<\/a> before submitting returns.<\/p>\n\n<h2 id=\"h-when-to-apply-vat-reverse-charge\" class=\"wp-block-heading\"><strong>When to Apply VAT Reverse Charge?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-88248\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/cross-border-payment-mobile-card.jpg\" alt=\"Cross-border payment using smartphone and credit card\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/cross-border-payment-mobile-card.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/cross-border-payment-mobile-card-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/cross-border-payment-mobile-card-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/cross-border-payment-mobile-card-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Reverse charge VAT applies only in specific situations. Applying it incorrectly can be just as problematic as failing to apply it at all.<\/p>\n\n<h3 id=\"h-uk-services-received-from-abroad\" class=\"wp-block-heading\"><strong>UK Services Received From Abroad<\/strong><\/h3>\n\n<p>UK businesses must apply the reverse charge when receiving certain services from non-UK suppliers. For these <a href=\"https:\/\/www.gov.uk\/vat-on-services-from-abroad\" target=\"_blank\" rel=\"noopener\">services from abroad<\/a>, the UK business accounts for VAT as if it supplied the service to itself, shifting the reporting responsibility from the supplier to the customer.<\/p>\n\n<h3 id=\"h-eu-cross-border-b2b-services\" class=\"wp-block-heading\"><strong>EU Cross-Border B2B Services<\/strong><\/h3>\n\n<p>For business-to-business services supplied between EU member states, VAT is generally reverse charged to the customer. In these <a href=\"https:\/\/europa.eu\/youreurope\/business\/taxation\/vat\/cross-border-vat\/index_en.htm\" target=\"_blank\" rel=\"noopener\">EU cross-border VAT<\/a> transactions, the supplier issues an invoice without VAT and the customer accounts for the tax on its own VAT return.<\/p>\n\n<h3 id=\"h-domestic-reverse-charge-uk-construction\" class=\"wp-block-heading\"><strong>Domestic Reverse Charge (UK Construction)<\/strong><\/h3>\n\n<p>The UK applies a domestic reverse charge to certain construction and building services supplied between VAT-registered businesses. This typically applies in subcontractor-to-contractor arrangements involving construction services subject to the <a href=\"https:\/\/www.gov.uk\/guidance\/vat-domestic-reverse-charge-for-building-and-construction-services\" target=\"_blank\" rel=\"noopener\">domestic reverse charge<\/a>, where the responsibility to report VAT shifts to the customer.<\/p>\n\n<h2 id=\"h-how-to-create-a-reverse-charge-vat-invoice\" class=\"wp-block-heading\"><strong>How to Create a Reverse Charge VAT Invoice<\/strong><\/h2>\n\n<p>A reverse charge VAT invoice must include all standard invoice elements, plus specific wording indicating that the reverse charge applies.<\/p>\n\n<p>At a minimum, the invoice should include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Supplier name and address<\/li>\n\n<li>Customer name and address<\/li>\n\n<li>Invoice date<\/li>\n\n<li>Unique invoice number<\/li>\n\n<li>Description of goods or services<\/li>\n\n<li>Net amount charged<\/li>\n\n<li>Customer\u2019s VAT number<\/li>\n\n<li>A clear reverse charge statement<\/li>\n<\/ul>\n\n<p>The invoice must <strong>not<\/strong> include a VAT amount.<\/p>\n\n<p>Businesses that generate invoices frequently often rely on a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\"> free invoice generator<\/a> to standardize invoice structure and ensure required notes are included.<\/p>\n\n<h2 id=\"h-reverse-charge-vat-invoice-example-uk\" class=\"wp-block-heading\"><strong>Reverse Charge VAT Invoice Example (UK)<\/strong><\/h2>\n\n<p>A VAT-registered subcontractor provides \u00a310,000 of construction services to a VAT-registered contractor.<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The subcontractor issues an invoice for \u00a310,000<\/li>\n\n<li>No VAT is charged<\/li>\n\n<li>The invoice states that VAT is reverse charged<\/li>\n\n<li>The contractor accounts for VAT on their VAT return<\/li>\n<\/ul>\n\n<p>The subcontractor does not include VAT in output tax. The contractor reports both output and input VAT, where eligible.<\/p>\n\n<h2 id=\"h-domestic-vat-reverse-charge-on-specific-goods-and-services\" class=\"wp-block-heading\"><strong>Domestic VAT Reverse Charge on Specific Goods and Services<\/strong><\/h2>\n\n<p>The UK domestic reverse charge applies mainly to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Construction services<\/li>\n\n<li>Building, repair, and demolition work<\/li>\n\n<li>Labor-only construction services<\/li>\n<\/ul>\n\n<h3 id=\"h-when-it-does-not-apply\" class=\"wp-block-heading\"><strong>When It Does Not Apply<\/strong><\/h3>\n\n<p>The domestic reverse charge does not apply when:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The customer is an end user<\/li>\n\n<li>The customer is an intermediary supplier<\/li>\n\n<li>Services are zero-rated or VAT-exempt<\/li>\n<\/ul>\n\n<p>Correctly identifying the customer\u2019s status is critical, as many compliance errors stem from incorrect assumptions about eligibility.<\/p>\n\n<h2 id=\"h-common-reverse-charge-vat-mistakes-to-avoid\" class=\"wp-block-heading\"><strong>Common Reverse Charge VAT Mistakes to Avoid<\/strong><\/h2>\n\n<p>Common errors include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Charging VAT when reverse charge should apply<\/li>\n\n<li>Missing or unclear reverse charge invoice wording<\/li>\n\n<li>Applying reverse charge to exempt supplies<\/li>\n\n<li>Failing to report reverse charge VAT on returns<\/li>\n<\/ul>\n\n<p>These mistakes can lead to penalties, delayed refunds, and corrective filings.<\/p>\n\n<h2 id=\"h-how-reverse-charge-vat-affects-cash-flow\" class=\"wp-block-heading\"><strong>How Reverse Charge VAT Affects Cash Flow<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-88249\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-professional-reviewing-vat-invoice.jpg\" alt=\"Business professional reviewing reverse charge VAT invoice\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-professional-reviewing-vat-invoice.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-professional-reviewing-vat-invoice-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-professional-reviewing-vat-invoice-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/business-professional-reviewing-vat-invoice-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Reverse charge VAT changes cash flow dynamics by removing VAT from the supplier\u2019s invoice. While this is often VAT-neutral on paper, the real-world impact can feel very different, particularly for small businesses and subcontractors.<\/p>\n\n<p>For <strong>suppliers<\/strong>, reverse charge VAT means:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>No VAT collected on invoices<\/li>\n\n<li>No VAT held temporarily before remittance<\/li>\n\n<li>Lower incoming cash per invoice compared to standard VAT billing<\/li>\n<\/ul>\n\n<p>This can feel like a drop in income, even though VAT was never revenue. Businesses that previously relied on holding VAT before payment deadlines may need to adjust cash flow planning.<\/p>\n\n<p>For <strong>customers<\/strong>, reverse charge VAT shifts responsibility:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>VAT must be calculated and reported on the VAT return<\/li>\n\n<li>Sufficient cash must be available to cover VAT liabilities, even if reclaimable<\/li>\n\n<li>Errors in reporting can trigger compliance issues or penalties<\/li>\n<\/ul>\n\n<p>Although reverse charge transactions are often VAT-neutral, they still affect VAT return totals and reporting accuracy. Businesses with high transaction volume often rely on structured systems and tools such as a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-calculators\/vat-calculator\/\"> VAT calculator<\/a> to verify figures and avoid misreporting.<\/p>\n\n<p>Careful forecasting and clear separation between net revenue and VAT obligations help businesses adapt smoothly to these changes.<\/p>\n\n<h2 id=\"h-reverse-charge-vat-for-contractors-and-subcontractors\" class=\"wp-block-heading\"><strong>Reverse Charge VAT for Contractors and Subcontractors<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-88250\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-team-reviewing-financial-data.jpg\" alt=\"Construction professionals reviewing financial data\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-team-reviewing-financial-data.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-team-reviewing-financial-data-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-team-reviewing-financial-data-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/construction-team-reviewing-financial-data-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Reverse charge VAT has a particularly strong impact in the UK construction industry, where long subcontracting chains and labor-only services are common.<\/p>\n\n<p>For <strong>subcontractors<\/strong>, reverse charge VAT means:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Issuing invoices without VAT<\/li>\n\n<li>Including clear reverse charge wording<\/li>\n\n<li>Receiving lower invoice payments compared to standard VAT invoices<\/li>\n<\/ul>\n\n<p>Subcontractors who previously relied on VAT receipts to support short-term cash flow may need to reassess pricing, payment terms, or working capital arrangements.<\/p>\n\n<p>For <strong>contractors<\/strong>, responsibilities increase:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Verifying whether subcontractors are VAT-registered<\/li>\n\n<li>Confirming whether the service falls under domestic reverse charge rules<\/li>\n\n<li>Accounting for VAT correctly on each qualifying invoice<\/li>\n<\/ul>\n\n<p>Errors often occur when contractors assume reverse charge applies automatically or fail to confirm whether they are the end user or an intermediary supplier. Clear onboarding processes and consistent invoice checks help reduce these risks.<\/p>\n\n<h2 id=\"h-ready-to-handle-reverse-charge-vat-with-confidence\" class=\"wp-block-heading\"><strong>Ready to Handle Reverse Charge VAT With Confidence?<\/strong><\/h2>\n\n<p>Reverse charge VAT introduces additional rules, but it doesn\u2019t have to slow your business down. Once you understand when it applies and how to invoice correctly, it becomes a manageable part of your VAT process rather than a constant risk.<\/p>\n\n<p>The key is consistency:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Apply reverse charge only when conditions are met<\/li>\n\n<li>Use clear, compliant invoice wording<\/li>\n\n<li>Report VAT accurately, even when no VAT is charged<\/li>\n\n<li>Keep clean records for audits and returns<\/li>\n<\/ul>\n\n<p>Businesses that manage reverse charge VAT successfully typically rely on structured invoicing systems rather than manual workarounds. Invoice Fly\u2019s<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoicing software<\/a> helps businesses generate compliant invoices, apply reverse charge rules correctly, and keep VAT records organized as transaction volume grows.<\/p>\n\n<p>With the right processes in place, reverse charge VAT becomes just another controlled part of your financial workflow, rather than a source of confusion or compliance risk.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c5d4df0 e-flex e-con-boxed e-con e-parent\" data-id=\"4c5d4df0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad9bedc elementor-widget elementor-widget-heading\" data-id=\"6ad9bedc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77278fa e-flex e-con-boxed e-con e-parent\" data-id=\"77278fa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-465be7c7 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"465be7c7\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d14a554cc64\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-465be7c7\">\n                        <a href=\"#collapse-8065b3c69d14a554cc64\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d14a554cc64\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d14a554cc64\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is reverse charge VAT?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d14a554cc64\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-465be7c7\" data-parent=\"#accordion-69d14a554cc64\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It is a VAT mechanism where the customer, not the supplier, accounts for VAT.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-465be7c7\">\n                        <a href=\"#collapse-d5b379969d14a554cc64\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d14a554cc64\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d14a554cc64\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Who pays VAT under reverse charge?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d14a554cc64\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-465be7c7\" data-parent=\"#accordion-69d14a554cc64\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The customer receiving the goods or services.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-465be7c7\">\n                        <a href=\"#collapse-cd09c8369d14a554cc64\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d14a554cc64\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d14a554cc64\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Does reverse charge VAT apply to all services?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d14a554cc64\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-465be7c7\" data-parent=\"#accordion-69d14a554cc64\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No. It applies only to specific cross-border and domestic services.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-465be7c7\">\n                        <a href=\"#collapse-460c24b69d14a554cc64\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d14a554cc64\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d14a554cc64\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is reverse charge VAT VAT-neutral?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d14a554cc64\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-465be7c7\" data-parent=\"#accordion-69d14a554cc64\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Often yes, if the customer can reclaim VAT.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-465be7c7\">\n                        <a href=\"#collapse-10f451369d14a554cc64\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d14a554cc64\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d14a554cc64\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Does reverse charge apply to end users?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d14a554cc64\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-465be7c7\" data-parent=\"#accordion-69d14a554cc64\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No. End users are excluded from domestic reverse charge rules.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is reverse charge VAT?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It is a VAT mechanism where the customer, not the supplier, accounts for VAT.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Who pays VAT under reverse charge?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The customer receiving the goods or services.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Does reverse charge VAT apply to all services?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>No. It applies only to specific cross-border and domestic services.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Is reverse charge VAT VAT-neutral?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Often yes, if the customer can reclaim VAT.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Does reverse charge apply to end users?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>No. End users are excluded from domestic reverse charge rules.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reverse charge VAT is a tax mechanism that shifts the responsibility for reporting VAT from the supplier to the customer. Instead of the seller charging VAT and paying it to the tax authority, the buyer accounts for the VAT directly on their VAT return. This approach is used across the UK and EU to reduce [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":88246,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,156],"tags":[],"ppma_author":[101],"class_list":["post-88245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal-taxes","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reverse Charge VAT: UK &amp; EU Rules: Invoicing with Examples &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Understand reverse charge VAT rules, when to apply them, how to invoice correctly, and stay compliant for UK and EU transactions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/iva-repercutido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reverse Charge VAT: Rules, Invoices, Examples, and Compliance Guide\" \/>\n<meta property=\"og:description\" content=\"Understand reverse charge VAT rules, when to apply them, how to invoice correctly, and stay compliant for UK and EU transactions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/iva-repercutido\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-30T12:02:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-13T10:42:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/reverse-charge-vat-and-how-it-works.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/reverse-charge-vat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/reverse-charge-vat\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Reverse Charge VAT: Rules, Invoices, Examples, and Compliance Guide\",\"datePublished\":\"2026-01-30T12:02:21+00:00\",\"dateModified\":\"2026-02-13T10:42:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/reverse-charge-vat\/\"},\"wordCount\":1564,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/reverse-charge-vat\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/01\/reverse-charge-vat-and-how-it-works.webp\",\"articleSection\":[\"Legal &amp; 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=88245"}],"version-history":[{"count":7,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88245\/revisions"}],"predecessor-version":[{"id":88257,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/88245\/revisions\/88257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/88246"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=88245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=88245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=88245"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=88245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}