{"id":89241,"date":"2026-03-01T15:12:04","date_gmt":"2026-03-01T14:12:04","guid":{"rendered":"https:\/\/invoicefly.com\/?p=89241"},"modified":"2026-03-11T14:40:11","modified_gmt":"2026-03-11T13:40:11","slug":"como-crear-una-empresa-general-de-construccion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/how-to-start-a-general-contracting-business\/","title":{"rendered":"C\u00f3mo iniciar un negocio de contrataci\u00f3n general en 10 pasos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"89241\" class=\"elementor elementor-89241\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-724adedd e-flex e-con-boxed e-con e-parent\" data-id=\"724adedd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-368f93cc elementor-widget elementor-widget-text-editor\" data-id=\"368f93cc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Starting a general contracting business takes more than just construction know-how. You&#8217;re looking at licensing requirements, insurance policies, legal paperwork, and building a solid business plan. If you&#8217;re wondering how to start a general contracting business, the path involves gaining real industry experience, registering your company properly, securing the right bonds and insurance, and building a network of reliable subcontractors.\u00a0<\/p>\n\n<p>With smart planning and the right systems, you can turn your construction skills into a profitable general contractor business. In this guide, you will learn how to do it step by step.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-89242\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/general-contractor-business-planning.jpg\" alt=\"General contractor reviewing building contractor business plan\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/general-contractor-business-planning.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/general-contractor-business-planning-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/general-contractor-business-planning-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/general-contractor-business-planning-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-step-1-gain-experience-in-the-construction-industry\" class=\"wp-block-heading\"><strong>Step 1: Gain Experience in the Construction Industry<\/strong><\/h2>\n\n<p>Before starting a contracting business, make sure you have solid hands-on experience. Most states require at least four years of journey-level experience to qualify for a general contractor license. Those years teach you how construction projects actually work from start to finish.<\/p>\n\n<h3 id=\"h-why-hands-on-experience-matters\" class=\"wp-block-heading\"><strong>Why Hands-On Experience Matters<\/strong><\/h3>\n\n<p>Time on job sites is where you really learn. You figure out how to read blueprints, estimate materials accurately, manage timelines, and handle the inevitable problems that pop up. You also build relationships with subcontractors and suppliers who can become trusted partners when you launch your business. Experience helps you spot potential issues early and avoid costly mistakes that can sink a new company.<\/p>\n\n<h3 id=\"h-understanding-contractor-responsibilities\" class=\"wp-block-heading\"><strong>Understanding Contractor Responsibilities<\/strong><\/h3>\n\n<p>As a general contractor, you&#8217;re responsible for everything. Understanding <a href=\"https:\/\/invoicefly.com\/academy\/what-does-a-contractor-do\/\">what a contractor does<\/a> means more than managing construction. Your contractor responsibilities include hiring subcontractors, ordering materials, keeping projects on schedule, ensuring safety compliance, and communicating with clients. You&#8217;ll read contracts, manage budgets, resolve disputes, and make sure projects meet building codes.<\/p>\n\n<h3 id=\"h-working-with-construction-companies-and-managers\" class=\"wp-block-heading\"><strong>Working with Construction Companies and Managers<\/strong><\/h3>\n\n<p>One of the smartest moves? Pay attention while working for established construction companies. Watch how construction managers handle client relationships, bid on jobs, and stay profitable. Notice their systems for tracking expenses, managing schedules, and communicating with teams. These operational details matter just as much as your technical skills when you&#8217;re running your own <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting\">general contracting<\/a> company.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"674\" class=\"wp-image-89244\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/construction-team-on-job-site.jpg\" alt=\"Construction contractor managing subcontractors on site\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/construction-team-on-job-site.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/construction-team-on-job-site-300x202.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/construction-team-on-job-site-768x518.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/construction-team-on-job-site-710x479.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-step-2-weigh-the-pros-and-cons-of-starting-a-general-contracting-business\" class=\"wp-block-heading\"><strong>Step 2: Weigh the Pros and Cons of Starting a General Contracting Business<\/strong><\/h2>\n\n<p>Starting a general contracting business offers real rewards, but it&#8217;s not without challenges. Take an honest look at both sides before you commit.<\/p>\n\n<p>On the upside, you control your schedule and choose your projects. You keep the profits and build equity in something that can grow in value. The construction industry sees steady demand for renovations and building construction, creating genuine opportunity.<\/p>\n\n<p>The downsides? Income can be unpredictable at first. You&#8217;ll deal with difficult clients, weather delays, and unexpected problems. You need significant capital for licensing, insurance, equipment, and operating expenses before your first paid project. Construction accidents can lead to expensive lawsuits, and competing with established construction contractors for jobs gets tough when you&#8217;re new.<\/p>\n\n<p>Talk to other contractors about their experiences. Make sure you have the financial cushion, risk tolerance, and determination to push through the hard parts.<\/p>\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<h2 id=\"h-step-3-create-a-detailed-business-plan-for-starting-a-general-contracting-business\" class=\"wp-block-heading\"><strong>Step 3: Create a Detailed Business Plan<\/strong> for Starting a General Contracting Business<\/h2>\n\n<p>A solid building contractor business plan guides your decisions and helps you secure financing. Your business plan should outline your vision, identify your target market, and project your financial needs.<\/p>\n\n<h3 id=\"h-what-to-include-in-your-business-plan\" class=\"wp-block-heading\"><strong>What to Include in Your Business Plan<\/strong><\/h3>\n\n<p>Include an executive summary, company description, market analysis, marketing strategy, organizational structure, and financial projections. Your plan should demonstrate you understand your local construction industry and have a clear path to profitability.<\/p>\n\n<h3 id=\"h-define-your-services-renovations-building-construction-etc\" class=\"wp-block-heading\"><strong>Define Your Services (Renovations, Building Construction, etc.)<\/strong><\/h3>\n\n<p>Get specific about which services you&#8217;ll offer. Will you focus on residential or commercial projects? Will you specialize in new building construction, renovations, or both? Starting with a focused niche helps you build expertise and reputation faster. You can always expand your services as your construction firm grows.<\/p>\n\n<h3 id=\"h-identify-your-target-market\" class=\"wp-block-heading\"><strong>Identify Your Target Market<\/strong><\/h3>\n\n<p>Define who your ideal clients are. Are you targeting homeowners, property managers, real estate investors, or commercial building owners? Understanding your target market shapes your marketing strategy and pricing structure.<\/p>\n\n<h3 id=\"h-startup-costs-and-funding-requirements\" class=\"wp-block-heading\"><strong>Startup Costs and Funding Requirements<\/strong><\/h3>\n\n<p>Calculate how much capital you need to launch. According to the <a href=\"https:\/\/www.sba.gov\/federal-contracting\/contracting-guide\" target=\"_blank\" rel=\"noreferrer noopener\">SBA<\/a>, typical startup costs include licensing fees ($500 to $3,000), insurance ($3,000 to $10,000 annually), equipment ($5,000 to $50,000), marketing ($2,000 to $5,000), and working capital. Most contractors need $20,000 to $100,000 to start construction with proper coverage.<\/p>\n\n<p>Here&#8217;s how those costs typically break down:<\/p>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Expense Category<\/strong><\/td>\n<td><strong>Estimated Cost Range<\/strong><\/td>\n<td><strong>Notes<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Licensing Fees<\/td>\n<td>$500 \u2013 $3,000<\/td>\n<td>Varies by state<\/td>\n<\/tr>\n<tr>\n<td>Surety Bond<\/td>\n<td>$500 \u2013 $3,000\/year<\/td>\n<td>Based on credit score<\/td>\n<\/tr>\n<tr>\n<td>Insurance<\/td>\n<td>$3,000 \u2013 $10,000\/year<\/td>\n<td>Liability + workers&#8217; comp<\/td>\n<\/tr>\n<tr>\n<td>Equipment<\/td>\n<td>$5,000 \u2013 $50,000<\/td>\n<td>Depends on specialty<\/td>\n<\/tr>\n<tr>\n<td>Marketing<\/td>\n<td>$2,000 \u2013 $5,000<\/td>\n<td>Website, branding, ads<\/td>\n<\/tr>\n<tr>\n<td>Working Capital<\/td>\n<td>Varies<\/td>\n<td>Covers gaps between payments<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<h3 id=\"h-ongoing-operating-costs\" class=\"wp-block-heading\"><strong>Ongoing Operating Costs<\/strong><\/h3>\n\n<p>Budget for regular expenses including insurance renewals, license renewals, vehicle maintenance, tool replacement, marketing, accounting services, and working capital for slow periods between projects. Many contractors fail because they underestimate their cash flow needs. Using <a href=\"https:\/\/www.invoicefly.com\/features\/reporting-software\/\">reporting software<\/a> helps you track expenses and maintain profitability across multiple projects.<\/p>\n\n<h3 id=\"h-revenue-projections-and-profit-margins\" class=\"wp-block-heading\"><strong>Revenue Projections and Profit Margins<\/strong><\/h3>\n\n<p>Project realistic revenue based on your local market. General contractors typically mark up labor and materials by 10% to 30% depending on project complexity. Your profit margin needs to cover overhead costs and provide reasonable returns.<\/p>\n\n<h2 id=\"h-step-4-choose-and-register-your-business-name\" class=\"wp-block-heading\"><strong>Step 4: Choose and Register Your Business Name<\/strong><\/h2>\n\n<p>When starting a general contracting business, the name you choose represents your brand and affects how clients perceive you. Choose a name that is professional, memorable, and reflects your services as a general contractor.<\/p>\n\n<h3 id=\"h-checking-business-name-availability\" class=\"wp-block-heading\"><strong>Checking Business Name Availability<\/strong><\/h3>\n\n<p>Search your state&#8217;s business registry to ensure your preferred name is available. Consider names that clearly communicate what you do, like &#8220;Smith Building Construction&#8221; or &#8220;Precision Renovations.&#8221;<\/p>\n\n<h3 id=\"h-securing-a-domain-name\" class=\"wp-block-heading\"><strong>Securing a Domain Name<\/strong><\/h3>\n\n<p>Check if your preferred name is available as a web domain. Register it even if you&#8217;re not ready to build a website immediately. This protects your name and costs only $10 to $20 per year.<\/p>\n\n<h2 id=\"h-step-5-choose-a-legal-structure-and-register-your-gc-business\" class=\"wp-block-heading\"><strong>Step 5: Choose a Legal Structure and Register Your GC Business<\/strong><\/h2>\n\n<p>Your business structure affects your liability protection, tax obligations, and administrative requirements.<\/p>\n\n<h3 id=\"h-sole-proprietorship-vs-llc-vs-corporation\" class=\"wp-block-heading\"><strong>Sole Proprietorship vs. LLC vs. Corporation<\/strong><\/h3>\n\n<p>A sole proprietorship is simplest but offers no liability protection. An LLC separates your personal assets from business liabilities. If someone sues your general contracting business, they typically cannot access your personal savings or home. Corporations offer the strongest protection but involve more complexity. Most small contractors choose sole proprietorship or LLC.<\/p>\n\n<h3 id=\"h-what-is-the-best-legal-structure-for-starting-a-general-contracting-business\" class=\"wp-block-heading\"><strong>What Is the Best Legal Structure for Starting a General Contracting Business?<\/strong><\/h3>\n\n<p>Most contractors benefit from forming an LLC. The liability protection justifies the modest additional cost and paperwork. Construction projects carry inherent risks, and an LLC helps protect your personal assets. Register your business with your state and obtain an Employer Identification Number from the <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/apply-for-an-employer-identification-number-ein-online\" target=\"_blank\" rel=\"noreferrer noopener\">IRS<\/a>.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-89250\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-bidding-project.jpg\" alt=\"General contractor preparing project bid estimate\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-bidding-project.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-bidding-project-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-bidding-project-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-bidding-project-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-step-6-obtain-licenses-bonds-and-insurance\" class=\"wp-block-heading\"><strong>Step 6: Obtain Licenses, Bonds, and Insurance<\/strong><\/h2>\n\n<p>Proper licensing and insurance protect you, your clients, and your general contracting business. Requirements vary by state and locality.<\/p>\n\n<h3 id=\"h-general-contractor-license-requirements\" class=\"wp-block-heading\"><strong>General Contractor License Requirements<\/strong><\/h3>\n\n<p>Most states require general contractors to hold a valid license. Licensing typically requires proof of experience, passing exams, and demonstrating financial responsibility. Requirements differ significantly by state. For example, <a href=\"https:\/\/invoicefly.com\/academy\/michigan-builders-license\/\">Michigan builders license<\/a> rules differ from other states. The licensing process typically takes several months. Learn more about <a href=\"https:\/\/invoicefly.com\/academy\/how-to-become-a-general-contractor\/\">how to become a general contractor<\/a> in your state.<\/p>\n\n<h3 id=\"h-surety-bonds\" class=\"wp-block-heading\"><strong>Surety Bonds<\/strong><\/h3>\n\n<p>A surety bond guarantees you will complete contracted work properly. Many states require bonds ranging from $10,000 to $100,000. Bond costs typically range from 1% to 3% of the bond amount annually, depending on your credit score and financial strength.<\/p>\n\n<h3 id=\"h-general-liability-insurance-and-workers-compensation\" class=\"wp-block-heading\"><strong>General Liability Insurance and Workers&#8217; Compensation<\/strong><\/h3>\n\n<p>General liability insurance covers property damage and bodily injury during your work. Workers&#8217; compensation is required if you hire employees. According to the <a href=\"https:\/\/www.osha.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">Occupational Safety and Health Administration<\/a> (OSHA), construction has one of the highest injury rates of any industry, making proper insurance coverage essential. Never skip insurance to save money\u2014one accident without coverage can bankrupt your business.<\/p>\n\n<h2 id=\"h-step-7-open-a-business-bank-account-and-set-up-accounting\" class=\"wp-block-heading\"><strong>Step 7: Open a Business Bank Account and Set Up Accounting<\/strong><\/h2>\n\n<p>Separating your general contracting business and personal finances simplifies accounting, protects your liability protection, and makes tax filing easier.<\/p>\n\n<h3 id=\"h-separating-personal-and-business-finances\" class=\"wp-block-heading\"><strong>Separating Personal and Business Finances<\/strong><\/h3>\n\n<p>Open a dedicated business checking account using your EIN. Run all business income and expenses through this account. Never mix personal and business transactions. Mixing funds can invalidate your LLC protection.<\/p>\n\n<h3 id=\"h-construction-accounting-basics\" class=\"wp-block-heading\"><strong>Construction Accounting Basics<\/strong><\/h3>\n\n<p>Construction accounting differs because of job costing. Track income and expenses for each project separately to understand profitability. Create professional invoices using an <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> to ensure timely payment. Clear, detailed invoices reduce payment delays. Consider using <a href=\"https:\/\/www.invoicefly.com\/features\/invoice-payments\/\">invoice payments<\/a> features to make it easier for clients to pay you quickly.<\/p>\n\n<h2 id=\"h-step-8-purchase-equipment-and-build-your-team\" class=\"wp-block-heading\"><strong>Step 8: Purchase Equipment and Build Your Team<\/strong><\/h2>\n\n<p>You need reliable tools and skilled workers to complete quality projects on time and within budget.<\/p>\n\n<h3 id=\"h-essential-tools-and-equipment\" class=\"wp-block-heading\"><strong>Essential Tools and Equipment<\/strong><\/h3>\n\n<p>Start with essential tools for your specialty. Buy quality tools that last, and rent expensive equipment for specific projects. Establish vendor relationships at major suppliers. Whether you choose <a href=\"https:\/\/invoicefly.com\/academy\/lowes-vs-home-depot\/\">Lowes vs Home Depot<\/a> for supplies, contractor accounts help you get materials quickly. Some contractors appreciate <a href=\"https:\/\/invoicefly.com\/academy\/home-depot-benefits\/\">Home Depot benefits<\/a> like dedicated contractor services and rewards programs.<\/p>\n\n<h3 id=\"h-hiring-and-managing-subcontractors\" class=\"wp-block-heading\"><strong>Hiring and Managing Subcontractors<\/strong><\/h3>\n\n<p>Most general contractors work with subcontractors for specialized work like electrical, plumbing, and HVAC. Build relationships with skilled, licensed subcontractors before you need them. Your reputation depends on their work quality. Manage subcontractors with clear contracts and pay them promptly. Use an <a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\">estimates app<\/a> to create professional estimates that include subcontractor costs.<\/p>\n\n<h2 id=\"h-step-9-develop-your-brand-and-online-presence\" class=\"wp-block-heading\"><strong>Step 9: Develop Your Brand and Online Presence<\/strong><\/h2>\n\n<p>Strong branding and marketing help you stand out from competitors and attract clients.<\/p>\n\n<h3 id=\"h-creating-a-professional-brand-identity\" class=\"wp-block-heading\"><strong>Creating a Professional Brand Identity<\/strong><\/h3>\n\n<p>Your brand includes your business name, logo, colors, and the overall impression you create. Professional branding signals credibility to potential clients. Invest in a professional logo and consistent visual identity across all materials.<\/p>\n\n<h3 id=\"h-building-a-website-and-social-media-presence\" class=\"wp-block-heading\"><strong>Building a Website and Social Media Presence<\/strong><\/h3>\n\n<p>A professional website is essential for credibility. Your site should showcase your services, completed projects, and testimonials. Make sure it works well on mobile devices. Create business profiles on social media platforms where your target clients spend time. Consider adding a <a href=\"https:\/\/www.invoicefly.com\/features\/client-portal\/\">client portal<\/a> where customers can view project details, invoices, and payment history.<\/p>\n\n<h3 id=\"h-marketing-strategies-to-find-your-first-clients\" class=\"wp-block-heading\"><strong>Marketing Strategies to Find Your First Clients<\/strong><\/h3>\n\n<p>Finding your first clients requires proactive marketing. Tell everyone about your new business and ask for referrals. Join networking groups and attend industry events. Connect with real estate agents, property managers, and architects. List your business on online directories like Google Business Profile and encourage satisfied clients to leave reviews. Building expertise in <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting\">general contracting<\/a> helps you market your services with confidence.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"630\" class=\"wp-image-89246\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-licensing-paperwork.jpg\" alt=\"Contractor completing licensing and insurance paperwork\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-licensing-paperwork.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-licensing-paperwork-300x189.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-licensing-paperwork-768x484.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/contractor-licensing-paperwork-710x447.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-step-10-find-customers-and-start-bidding-on-projects\" class=\"wp-block-heading\"><strong>Step 10: Find Customers and Start Bidding on Projects<\/strong><\/h2>\n\n<p>With your general contracting business established, it&#8217;s time to pursue projects and win clients.<\/p>\n\n<h3 id=\"h-networking-in-the-construction-industry\" class=\"wp-block-heading\"><strong>Networking in the Construction Industry<\/strong><\/h3>\n\n<p>Building relationships is crucial to how to be a successful contractor. Attend construction association meetings, home shows, and community events. Develop partnerships with architects, engineers, designers, and real estate professionals. Stay in touch with past clients who are your best source of repeat business and referrals.<\/p>\n\n<h3 id=\"h-winning-bids-and-writing-strong-proposals\" class=\"wp-block-heading\"><strong>Winning Bids and Writing Strong Proposals<\/strong><\/h3>\n\n<p>Accurate estimates help you win profitable projects. Visit each job site to assess scope and calculate costs precisely. Include all materials, labor, permits, and contingencies. Create detailed proposals explaining your approach, timeline, and payment terms. Use a <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\">free estimate generator<\/a> to create professional estimates. Compete on quality and service rather than price alone. Follow up promptly after submitting proposals.<\/p>\n\n<h2 id=\"h-conclusion\" class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n<p>Starting a general contracting business takes careful planning, significant investment, and hard work. By following these ten steps, you build a strong foundation for success in the construction industry. Gain experience, create a solid business plan, obtain proper licensing and insurance, and build relationships with reliable subcontractors. Invest in professional branding and marketing to attract clients. Price your services accurately and deliver quality work that generates referrals. With persistence and professionalism, you can build a thriving general contractor business that provides excellent income and long-term security.<\/p>\n\n<p><em>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-685da664 e-flex e-con-boxed e-con e-parent\" data-id=\"685da664\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33e4520b elementor-widget elementor-widget-heading\" data-id=\"33e4520b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs About Starting a Business as a General Contractor<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b0ccff4 e-flex e-con-boxed e-con e-parent\" data-id=\"6b0ccff4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf9195d elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"cf9195d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d12c050d2c6\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-cf9195d\">\n                        <a href=\"#collapse-8065b3c69d12c050d2c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d12c050d2c6\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d12c050d2c6\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How profitable is general contracting?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d12c050d2c6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-cf9195d\" data-parent=\"#accordion-69d12c050d2c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>General contracting can be very profitable. Most contractors earn profit margins between 10% and 30%, depending on project type and efficiency. Accurate estimating, strong cost control, and repeat clients make the biggest difference.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-cf9195d\">\n                        <a href=\"#collapse-d5b379969d12c050d2c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d12c050d2c6\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d12c050d2c6\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How much does it cost to start a contracting business?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d12c050d2c6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-cf9195d\" data-parent=\"#accordion-69d12c050d2c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Startup costs typically range from $20,000 to $100,000. Key expenses include licensing, bonds, insurance, equipment, marketing, and enough working capital to cover costs before you receive payment.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-cf9195d\">\n                        <a href=\"#collapse-cd09c8369d12c050d2c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d12c050d2c6\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d12c050d2c6\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How do I start my own business as a contractor?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d12c050d2c6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-cf9195d\" data-parent=\"#accordion-69d12c050d2c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Gain hands-on experience, create a business plan, register your company, and choose a legal structure. Then secure required licenses, bonds, and insurance, open a business bank account, invest in essential tools, and begin marketing and bidding on projects.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-cf9195d\">\n                        <a href=\"#collapse-460c24b69d12c050d2c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d12c050d2c6\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d12c050d2c6\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Do I need an LLC to be a contractor?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d12c050d2c6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-cf9195d\" data-parent=\"#accordion-69d12c050d2c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No, but forming an LLC is strongly recommended. It protects your personal assets from business debts and lawsuits, which is especially important in the construction industry.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-cf9195d\">\n                        <a href=\"#collapse-10f451369d12c050d2c6\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d12c050d2c6\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d12c050d2c6\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How do I establish myself as an independent contractor?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d12c050d2c6\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-cf9195d\" data-parent=\"#accordion-69d12c050d2c6\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Register your business, obtain proper licenses and insurance, and set up accounting systems. Build credibility with a professional brand, portfolio, and testimonials, then actively network and market your services.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How profitable is general contracting?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>General contracting can be very profitable. Most contractors earn profit margins between 10% and 30%, depending on project type and efficiency. Accurate estimating, strong cost control, and repeat clients make the biggest difference.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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If you&#8217;re wondering how to start a general contracting business, the path involves gaining real industry experience, registering your company properly, securing the right bonds and insurance, and building [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":92698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171,157],"tags":[],"ppma_author":[100],"class_list":["post-89241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-contracting","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starting a General Contracting Business in 10 Steps (2026 Guide) &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how to start a general contracting business with licensing, insurance, costs, and step-by-step guidance to get clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/como-crear-una-empresa-general-de-construccion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start a General Contracting Business in 10 Steps\" \/>\n<meta property=\"og:description\" content=\"Learn how to start a general contracting business with licensing, insurance, costs, and step-by-step guidance to get clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/como-crear-una-empresa-general-de-construccion\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-01T14:12:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T13:40:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/starting-a-general-contracting-business-in-10-steps.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"How to Start a General Contracting Business in 10 Steps\",\"datePublished\":\"2026-03-01T14:12:04+00:00\",\"dateModified\":\"2026-03-11T13:40:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\"},\"wordCount\":2154,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/starting-a-general-contracting-business-in-10-steps.webp\",\"articleSection\":[\"General Contracting\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\",\"name\":\"Starting a General Contracting Business in 10 Steps (2026 Guide) &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/89241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=89241"}],"version-history":[{"count":12,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/89241\/revisions"}],"predecessor-version":[{"id":92701,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/89241\/revisions\/92701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/92698"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=89241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=89241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=89241"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=89241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}