{"id":90216,"date":"2026-03-01T15:10:13","date_gmt":"2026-03-01T14:10:13","guid":{"rendered":"https:\/\/invoicefly.com\/?p=90216"},"modified":"2026-03-11T14:42:51","modified_gmt":"2026-03-11T13:42:51","slug":"contratos-de-fontaneria","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/plumbing-contracts\/","title":{"rendered":"Contratos de fontaner\u00eda: Gu\u00eda completa para fontaneros y pujas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"90216\" class=\"elementor elementor-90216\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e3e9a02 e-flex e-con-boxed e-con e-parent\" data-id=\"4e3e9a02\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-765d8d19 elementor-widget elementor-widget-text-editor\" data-id=\"765d8d19\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Plumbing contracts are legally binding agreements that outline the scope of work, pricing, timelines, and responsibilities between plumbers and clients. Whether you&#8217;re handling a small residential repair or bidding on large commercial plumbing contracts, having a clear written agreement protects both parties and helps prevent costly disputes.\u00a0<\/p>\n\n<p>From service agreements and maintenance contracts to printable plumbing contract templates, this guide will help you understand the basics essential for running a professional and profitable plumbing business.<\/p>\n\n<h2 id=\"h-understand-the-basics-of-plumbing-contracts\" class=\"wp-block-heading\"><strong>Understand the Basics of Plumbing Contracts<\/strong><\/h2>\n\n<p>A plumbing contract is a written agreement between a plumber or plumbing company and a client that spells out exactly what work will be done, how much it costs, and when it will be completed. It&#8217;s not just paperwork \u2014 it&#8217;s your protection if something goes sideways.<\/p>\n\n<p>Without a solid contract, you&#8217;re relying on verbal agreements and goodwill. That leads to disputes over payment, arguments about what was included, and potential legal trouble. A well-written plumbing service contract makes expectations clear from day one and gives both parties something concrete to reference if questions come up mid-job.<\/p>\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<p>There are several types of plumbing contracts you&#8217;ll encounter:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Service contracts<\/strong> \u2014 ongoing agreements for regular maintenance, annual inspections, or emergency call-outs, offering steady recurring revenue<\/li>\n\n<li><strong>Project-based contracts<\/strong> \u2014 one-off jobs with defined start and end dates, like a bathroom renovation or new construction install<\/li>\n\n<li><strong>Commercial plumbing contracts<\/strong> \u2014 larger-scale agreements with businesses, property managers, or government agencies, often requiring formal bids or RFPs<\/li>\n\n<li><strong>Plumbing maintenance contracts<\/strong> \u2014 recurring agreements to maintain systems in residential or commercial buildings over time<\/li>\n<\/ul>\n\n<p>If you&#8217;re building your business from the ground up, our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-plumbing-business\/\">how to start a plumbing business<\/a> covers everything from licensing to your first client.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-90218\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-contract-signing-client.jpg\" alt=\"Plumbing contract agreement signing\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-contract-signing-client.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-contract-signing-client-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-contract-signing-client-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-contract-signing-client-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-what-should-be-included-in-a-plumbing-contract\" class=\"wp-block-heading\"><strong>What Should Be Included in a Plumbing Contract?<\/strong><\/h2>\n\n<p>Every plumbing contract agreement should be clear, specific, and complete. Here&#8217;s what to include.<\/p>\n\n<h3 id=\"h-1-scope-of-work\" class=\"wp-block-heading\"><strong>1. Scope of Work<\/strong><\/h3>\n\n<h4 id=\"h-detailed-description\" class=\"wp-block-heading\"><strong>Detailed Description<\/strong><\/h4>\n\n<p>This is the heart of any plumbing contract. Describe every task you&#8217;ll perform in plain, specific language. &#8220;Install one 40-gallon water heater in the basement utility room, including connection to existing gas line and pressure relief valve&#8221; is far better than &#8220;water heater work.&#8221; The more detail you include, the fewer arguments you&#8217;ll have later \u2014 and the easier it is to justify your pricing.<\/p>\n\n<h4 id=\"h-exclusions\" class=\"wp-block-heading\"><strong>Exclusions<\/strong><\/h4>\n\n<p>List what is NOT included in the job. For example: &#8220;This contract does not include drywall repair after pipe installation&#8221; or &#8220;painting and finishing work are excluded.&#8221; Exclusions prevent scope creep, protect your profit margins, and stop clients from assuming everything is covered under one flat fee.<\/p>\n\n<h4 id=\"h-permits-and-inspections\" class=\"wp-block-heading\"><strong>Permits and Inspections<\/strong><\/h4>\n\n<p>State clearly who is responsible for pulling permits. In most states, the licensed <a href=\"https:\/\/invoicefly.com\/academy\/plumbing-contractor\/\">plumbing contractor<\/a> is responsible for obtaining required permits. Skipping this can mean fines, failed inspections, and being required to redo completed work at your own expense.<\/p>\n\n<h3 id=\"h-2-permits\" class=\"wp-block-heading\"><strong>2. Permits<\/strong><\/h3>\n\n<p>Always address permits as a standalone item in your contract. Confirm which party is responsible for obtaining and paying for them. For <a href=\"https:\/\/iq.govwin.com\/neo\/public\/tag\/Plumbing%20services\">government plumbing contracts<\/a>, permit and compliance requirements are often more extensive \u2014 make sure your contract reflects local and federal requirements for the job type.<\/p>\n\n<h3 id=\"h-3-equipment-and-materials\" class=\"wp-block-heading\"><strong>3. Equipment and Materials<\/strong><\/h3>\n\n<p>Specify the materials and equipment you&#8217;ll use, including brand names and model numbers where possible. This sets quality expectations upfront and protects you from being asked to upgrade materials after the job starts. Include who supplies the materials and how <a href=\"https:\/\/invoicefly.com\/glossary\/material-costs\/\">material costs<\/a> are handled \u2014 whether they&#8217;re built into the flat price or billed separately.<\/p>\n\n<h3 id=\"h-4-timeline-and-delays\" class=\"wp-block-heading\"><strong>4. Timeline and Delays<\/strong><\/h3>\n\n<h4 id=\"h-project-start-and-completion-dates\" class=\"wp-block-heading\"><strong>Project Start and Completion Dates<\/strong><\/h4>\n\n<p>Include the expected start date, milestones for larger jobs, and a projected completion date. Be realistic \u2014 plumbing projects often run into unexpected complications, especially in older buildings where conditions behind walls are unknown until work begins.<\/p>\n\n<h4 id=\"h-delays-and-extensions\" class=\"wp-block-heading\"><strong>Delays and Extensions<\/strong><\/h4>\n\n<p>If you don&#8217;t include a delay clause, you risk being blamed for setbacks outside your control \u2014 a supply chain shortage, a client who keeps changing the scope, or a permit that takes longer than expected. Defining acceptable reasons for timeline extensions in writing keeps the project moving and removes ambiguity before it becomes a dispute.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-90219\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-service-contract-maintenance.jpg\" alt=\"Plumbing service contract maintenance\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-service-contract-maintenance.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-service-contract-maintenance-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-service-contract-maintenance-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumbing-service-contract-maintenance-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-5-payment-terms-and-schedule\" class=\"wp-block-heading\"><strong>5. Payment Terms and Schedule<\/strong><\/h3>\n\n<h4 id=\"h-total-cost\" class=\"wp-block-heading\"><strong>Total Cost<\/strong><\/h4>\n\n<p>Clearly state the total price for the job. If you use <a href=\"https:\/\/invoicefly.com\/academy\/hourly-vs-flat-rate-pricing\/\">hourly vs. flat rate pricing<\/a>, specify which applies and how additional work outside the original scope will be billed. For guidance on setting competitive rates, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-price-plumbing-jobs\/\">how to price plumbing jobs<\/a>.<\/p>\n\n<h4 id=\"h-deposit-and-progress-payments\" class=\"wp-block-heading\"><strong>Deposit and Progress Payments<\/strong><\/h4>\n\n<p>When you request a deposit, make sure it&#8217;s clearly tied to a milestone in the contract \u2014 not just a vague upfront payment. Break down payment milestones for larger jobs so clients know exactly when each payment is due and what triggers it. In California, the <a href=\"https:\/\/www.cslb.ca.gov\/Consumers\/Hire_A_Contractor\/Home_Improvement_Contracts\/What_Is_A_Contract.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">CSLB limits deposits<\/a> on home improvement contracts to $1,000 or 10% of the total cost, whichever is less. Check your state&#8217;s rules before requesting upfront payment \u2014 regulations vary significantly.<\/p>\n\n<h4 id=\"h-payment-method\" class=\"wp-block-heading\"><strong>Payment Method<\/strong><\/h4>\n\n<p>Specify how you accept payment \u2014 check, credit card, bank transfer, or payment app. Using a <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/plumbing-invoice-template\/\">free plumbing invoice template<\/a> or an <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> makes billing fast, professional, and consistent across every job.<\/p>\n\n<h3 id=\"h-6-insurance\" class=\"wp-block-heading\"><strong>6. Insurance<\/strong><\/h3>\n\n<p>Your contract should confirm that you carry the required insurance, including general liability and workers&#8217; compensation where applicable. This protects both you and your client if something goes wrong on the job. For state-specific coverage requirements, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/plumbing-insurance-in-california\/\">plumbing insurance in California<\/a>.<\/p>\n\n<h3 id=\"h-7-termination\" class=\"wp-block-heading\"><strong>7. Termination<\/strong><\/h3>\n\n<p>If you skip this clause, you have no clear exit if a client stops responding, refuses to pay, or keeps expanding the scope beyond what was agreed. Include a termination clause that defines under what conditions either party can exit the agreement, how much notice is required, and what payment is owed for work completed up to that point. This is one of the most overlooked sections in plumbing contracts \u2014 and one of the most important when a project goes sideways.<\/p>\n\n<h2 id=\"h-plumbing-contract-essentials-checklist\" class=\"wp-block-heading\"><strong>Plumbing Contract Essentials Checklist<\/strong><\/h2>\n\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Section<\/strong><\/td>\n<td><strong>What to Include<\/strong><\/td>\n<td><strong>Why It Matters<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Scope of Work<\/td>\n<td>Detailed tasks, exclusions, permit responsibility<\/td>\n<td>Prevents scope creep and disputes<\/td>\n<\/tr>\n<tr>\n<td>Materials &amp; Equipment<\/td>\n<td>Brands, models, who supplies materials<\/td>\n<td>Sets quality expectations<\/td>\n<\/tr>\n<tr>\n<td>Timeline<\/td>\n<td>Start date, milestones, completion date<\/td>\n<td>Avoids deadline confusion<\/td>\n<\/tr>\n<tr>\n<td>Payment Terms<\/td>\n<td>Total cost, deposit, milestones, billing method<\/td>\n<td>Reduces payment disputes<\/td>\n<\/tr>\n<tr>\n<td>Insurance<\/td>\n<td>Proof of liability and workers&#8217; comp<\/td>\n<td>Protects both parties<\/td>\n<\/tr>\n<tr>\n<td>Termination Clause<\/td>\n<td>Exit terms and payment for completed work<\/td>\n<td>Prevents legal conflict<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-90220\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/installing-pipes.jpg\" alt=\"plumbing contractor installing pipes\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/installing-pipes.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/installing-pipes-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/installing-pipes-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/installing-pipes-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-signatures-and-legal-considerations\" class=\"wp-block-heading\"><strong>Signatures and Legal Considerations<\/strong><\/h2>\n\n<h4 id=\"h-signature-lines\" class=\"wp-block-heading\"><strong>Signature Lines<\/strong><\/h4>\n\n<p>Both you and the client must sign and date the contract. Without signatures, your agreement may not be legally enforceable. Include space for printed names and titles, especially on commercial plumbing contracts where a company representative \u2014 not the business owner \u2014 may be signing. If you operate as one of many <a href=\"https:\/\/invoicefly.com\/academy\/plumbing-companies\/\">plumbing companies<\/a> competing for the same clients, a signed contract signals professionalism that sets you apart from less organized competitors.<\/p>\n\n<h4 id=\"h-governing-law\" class=\"wp-block-heading\"><strong>Governing Law<\/strong><\/h4>\n\n<p>State which jurisdiction&#8217;s laws govern the contract. This matters if you work across state lines or take on federal government contracts. It determines which courts have authority if a dispute escalates.<\/p>\n\n<h4 id=\"h-dispute-resolution\" class=\"wp-block-heading\"><strong>Dispute Resolution<\/strong><\/h4>\n\n<p>Add a clause explaining how disputes will be resolved \u2014 mediation, arbitration, or litigation. This gives both parties a clear path forward without immediately heading to court, which saves time and money for everyone involved.<\/p>\n\n<h2 id=\"h-simple-plumbing-contract-template-structure\" class=\"wp-block-heading\"><strong>Simple Plumbing Contract Template Structure<\/strong><\/h2>\n\n<p>When you draft your contract, use this outline as a starting point. Every job \u2014 from a single faucet repair to a full commercial installation \u2014 should follow the same basic structure:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Client information<\/strong> \u2014 full name, address, contact details, and property address<\/li>\n\n<li><strong>Scope of work<\/strong> \u2014 detailed task descriptions, exclusions, and permit responsibility<\/li>\n\n<li><strong>Materials and equipment<\/strong> \u2014 specific products, brands, and who supplies them<\/li>\n\n<li><strong>Timeline<\/strong> \u2014 start date, milestones, and projected completion<\/li>\n\n<li><strong>Payment terms<\/strong> \u2014 total cost, deposit amount, milestone payments, and accepted methods<\/li>\n\n<li><strong>Insurance<\/strong> \u2014 confirmation of liability and workers&#8217; comp coverage<\/li>\n\n<li><strong>Signatures<\/strong> \u2014 signed and dated by both parties before any work begins<\/li>\n<\/ol>\n\n<p>A <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/plumbing-estimate-template\/\">free plumbing estimate template<\/a> can serve as the foundation before the contract is finalized, giving clients a clear picture of scope and cost before they sign.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-90221\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumber-reviewing-contract.jpg\" alt=\"plumber reviewing contract on tablet\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumber-reviewing-contract.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumber-reviewing-contract-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumber-reviewing-contract-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/02\/plumber-reviewing-contract-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h2 id=\"h-conclusion\" class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n<p>A strong plumbing contract isn&#8217;t just legal protection \u2014 it&#8217;s a sign of professionalism that helps you win better clients and build a more stable <a href=\"https:\/\/invoicefly.com\/academy\/plumbing-services\/\">plumbing services<\/a> business. Whether you need a basic plumbing contract template for a one-off repair or a comprehensive commercial plumbing maintenance contract for an ongoing client, the structure is the same: be clear, be specific, and put everything in writing.<\/p>\n\n<p>To win more jobs and close them faster, pair your contracts with a <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/plumbing-estimate-template\/\">free plumbing estimate template<\/a> and a reliable <a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\">estimates app<\/a>. When it comes to estimating jobs, first impressions matter \u2014 professional documents help you stand out before the work even starts. And once the job is done, <a href=\"https:\/\/invoicefly.com\/industries\/plumbing-software\/\">plumbing software<\/a> keeps your invoicing, scheduling, and client records organized in one place.<\/p>\n\n<p>For a broader look at building your business, revisit our complete guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-plumbing-business\/\">how to start a plumbing business<\/a>.<\/p>\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3154f259 e-flex e-con-boxed e-con e-parent\" data-id=\"3154f259\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14b0a0 elementor-widget elementor-widget-heading\" data-id=\"d14b0a0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plumbing Contract FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51ccf71e e-flex e-con-boxed e-con e-parent\" data-id=\"51ccf71e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e57cb3 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"6e57cb3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d1033585d85\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-6e57cb3\">\n                        <a href=\"#collapse-8065b3c69d1033585d85\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d1033585d85\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d1033585d85\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How do I charge for plumbing work? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d1033585d85\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-6e57cb3\" data-parent=\"#accordion-69d1033585d85\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>You can charge by the hour or use flat-rate pricing per job. Most plumbers use a combination \u2014 hourly for diagnostic work and flat rates for standard services. For a full breakdown, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/hourly-vs-flat-rate-pricing\/\">hourly vs. flat rate pricing<\/a>.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-6e57cb3\">\n                        <a href=\"#collapse-d5b379969d1033585d85\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d1033585d85\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d1033585d85\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do I get clients for plumbing? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d1033585d85\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-6e57cb3\" data-parent=\"#accordion-69d1033585d85\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Build your local presence online, ask for referrals, and network with general contractors and property managers. Your plumbing marketing strategy should include a Google Business profile, social media presence, and a professional website that showcases your work and services.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-6e57cb3\">\n                        <a href=\"#collapse-cd09c8369d1033585d85\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d1033585d85\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d1033585d85\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is starting your own plumbing business worth it? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d1033585d85\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-6e57cb3\" data-parent=\"#accordion-69d1033585d85\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Plumbers remain in steady demand across residential and commercial markets. According to the <a href=\"https:\/\/www.bls.gov\/ooh\/construction-and-extraction\/plumbers-pipefitters-and-steamfitters.htm\">Bureau of Labor Statistics<\/a>, the median annual wage for plumbers was $62,970 as of May 2024, and employment is projected to grow 4% through 2034. Running your own business adds income potential and flexibility on top of that. See our breakdown of <a href=\"https:\/\/invoicefly.com\/academy\/how-much-do-plumbers-make\/\">how much plumbers make<\/a> for more context.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-6e57cb3\">\n                        <a href=\"#collapse-460c24b69d1033585d85\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d1033585d85\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d1033585d85\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How do I market myself as a plumber? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d1033585d85\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-6e57cb3\" data-parent=\"#accordion-69d1033585d85\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Get licensed \u2014 see our guide on how to get a <a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-a-plumbing-license-in-2025\/\">plumbing license<\/a> \u2014 then create a Google Business profile, collect reviews, and invest in local SEO. Professional contracts and invoices also serve as a marketing tool: clients trust businesses that look organized and prepared.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-6e57cb3\">\n                        <a href=\"#collapse-10f451369d1033585d85\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d1033585d85\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d1033585d85\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How do I start a small plumbing company? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d1033585d85\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-6e57cb3\" data-parent=\"#accordion-69d1033585d85\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Start with the right business structure, get your license and insurance, define your service area, and set up operations with tools like our plumbing software. Use written contracts from day one to build credibility and protect every job you take on.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How do I charge for plumbing work? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>You can charge by the hour or use flat-rate pricing per job. Most plumbers use a combination \u2014 hourly for diagnostic work and flat rates for standard services. For a full breakdown, see our guide on <a href=\\\"https:\/\/invoicefly.com\/academy\/hourly-vs-flat-rate-pricing\/\\\">hourly vs. flat rate pricing<\/a>.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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Whether you&#8217;re handling a small residential repair or bidding on large commercial plumbing contracts, having a clear written agreement protects both parties and helps prevent costly disputes.\u00a0 From service agreements and maintenance contracts to printable [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":92706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[161,166,157],"tags":[],"ppma_author":[100],"class_list":["post-90216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-lead-generation","category-plumbing","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Bid Plumbing Contracts and Get More Clients (2026 Guide) &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what plumbing contracts include, how to write them, and access free templates to protect your business, bid well, and win more clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/contratos-de-fontaneria\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plumbing Contracts: Complete Guide for Plumbers &amp; Bidding\" \/>\n<meta property=\"og:description\" content=\"Learn what plumbing contracts include, how to write them, and access free templates to protect your business, bid well, and win more clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/contratos-de-fontaneria\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-01T14:10:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T13:42:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/plumbing-contracts-including-templates-best-practices.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/plumbing-contracts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/plumbing-contracts\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"Plumbing Contracts: Complete Guide for Plumbers &amp; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/90216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=90216"}],"version-history":[{"count":10,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/90216\/revisions"}],"predecessor-version":[{"id":92709,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/90216\/revisions\/92709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/92706"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=90216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=90216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=90216"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=90216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}