{"id":93220,"date":"2026-04-08T18:20:07","date_gmt":"2026-04-08T17:20:07","guid":{"rendered":"https:\/\/invoicefly.com\/?p=93220"},"modified":"2026-04-08T18:20:08","modified_gmt":"2026-04-08T17:20:08","slug":"contratista-de-obras","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/construction-contractor\/","title":{"rendered":"\u00bfQu\u00e9 es un contratista de obras? Funciones, tipos y responsabilidades"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93220\" class=\"elementor elementor-93220\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67babaac e-flex e-con-boxed e-con e-parent\" data-id=\"67babaac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6614616b elementor-widget elementor-widget-text-editor\" data-id=\"6614616b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>A construction contractor is a professional responsible for managing and executing building projects, including residential homes, commercial buildings, and renovations. They coordinate workers, oversee timelines, handle permits, and ensure the work meets safety standards and local building regulations. Many construction contractors also manage subcontractors like electricians, plumbers, and roofers while keeping projects on time and within budget.<\/p>\n\n\n\n<p>Whether you\u2019re planning a project or thinking about becoming a contractor in construction, understanding how the role works can save you time, money, and stress. In this guide, we\u2019ll break down what construction contractors do, the different types, and how they manage projects from start to finish.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-managing-building-site.jpg\" alt=\"Construction contractor supervising workers on building site\" class=\"wp-image-93221\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-managing-building-site.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-managing-building-site-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-managing-building-site-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-managing-building-site-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does Construction Contractor Mean?<\/strong><\/h2>\n\n\n\n<p>A construction contractor is a person or business hired under a legal agreement to manage or perform specific work on a construction project. They provide the labor, equipment, and materials required for their scope of work \u2014 and serve as the primary point of contact for everyone involved in the build.<\/p>\n\n\n\n<p>Unlike employees, construction contractors are self-employed specialists engaged for specific projects. They take legal responsibility for completing work according to the contract, meeting building codes, maintaining safety standards, and delivering results that match the client&#8217;s specifications.<\/p>\n\n\n\n<p><strong>Key distinction:<\/strong> The term &#8220;construction contractor&#8221; includes both general contractors (GCs) who manage the full project, and trade contractors (subcontractors) who handle specific work like electrical, plumbing, HVAC, or concrete. Both are contractors \u2014 but their scope and accountability differ significantly.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.sba.gov\/federal-contracting\/contracting-guide\" target=\"_blank\" rel=\"noreferrer noopener\">SBA<\/a>, federal and state governments award billions in construction contracts annually, making contracting one of the most significant business categories in the U.S. economy.<\/p>\n\n\n\n<p>For a detailed breakdown of every task involved in the contractor role, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/what-does-a-contractor-do\/\">what a contractor does<\/a>. And if you&#8217;re ready to build a contracting operation of your own, our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\">how to start a general contracting business<\/a> covers licensing, insurance, and business setup from the ground up.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-construction-contractors\"><strong>Types of Construction Contractors<\/strong><\/h2>\n\n\n\n<p>Construction contractors fall into several categories depending on their scope of work, specialization, and the types of projects they take on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>General Contractors (GCs)<\/strong><\/h3>\n\n\n\n<p>A general contractor manages the entire construction project. They coordinate subcontractors, order materials, obtain permits, supervise the job site, and serve as the primary liaison between the client, architects, and engineers. The GC is responsible for keeping the project on schedule and within budget from first shovel to final inspection. For a deeper look at this role, see our full guide on <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting\/\">general contracting<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Residential Contractors<\/strong><\/h3>\n\n\n\n<p>Residential contractors specialize in single-family homes, townhouses, condominiums, and small multi-unit buildings. Their work covers new construction, additions, remodels, and renovation projects. They manage the specific trades involved in residential construction \u2014 framing, roofing, electrical, plumbing, and finishing \u2014 while minimizing disruption during occupied renovations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Commercial Contractors<\/strong><\/h3>\n\n\n\n<p>Commercial contractors work on office buildings, retail centers, schools, healthcare facilities, warehouses, and other non-residential structures. Projects are larger, more complex, and require stricter compliance with commercial building codes. Commercial construction business typically involves higher contract values and longer project timelines than residential work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Specialty and Trade Contractors<\/strong><\/h3>\n\n\n\n<p>Specialty contractors handle specific scopes within a larger project. Common examples include electrical contractors, plumbing and HVAC contractors, roofing contractors, concrete and masonry contractors, and fencing contractors. Specialty contractors typically work as subcontractors under a GC but many also take direct contracts from property owners for standalone jobs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Civil and Infrastructure Contractors<\/strong><\/h3>\n\n\n\n<p>Civil contractors work on roads, bridges, drainage systems, utilities, and large-scale public infrastructure. This segment of the construction sector often involves government contracts and requires specific licensing, bonding, and experience with heavy civil equipment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-estimating-project-cost.jpg\" alt=\"Construction contractor preparing construction project estimate\" class=\"wp-image-93224\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-estimating-project-cost.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-estimating-project-cost-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-estimating-project-cost-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-estimating-project-cost-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Types of Construction Contractors (Quick Overview)<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Type<\/strong><\/td><td><strong>What They Do<\/strong><\/td><td><strong>Projects<\/strong><\/td><\/tr><tr><td><strong>General Contractor<\/strong><\/td><td>Manages the full project and all trades<\/td><td>Homes, buildings, renovations<\/td><\/tr><tr><td><strong>Residential Contractor<\/strong><\/td><td>Focuses on home building and remodeling<\/td><td>Houses, apartments<\/td><\/tr><tr><td><strong>Commercial Contractor<\/strong><\/td><td>Handles large, non-residential builds<\/td><td>Offices, schools, retail<\/td><\/tr><tr><td><strong>Specialty Contractor<\/strong><\/td><td>Works on one specific trade<\/td><td>Electrical, plumbing, roofing<\/td><\/tr><tr><td><strong>Civil Contractor<\/strong><\/td><td>Builds infrastructure and public works<\/td><td>Roads, bridges, utilities<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-become-a-construction-contractor\"><strong>How to Become a Construction Contractor<\/strong><\/h2>\n\n\n\n<p>Becoming a licensed contractor in construction requires a combination of field experience, education, and legal compliance. Here&#8217;s the path most construction contractors follow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Build Hands-On Experience:<\/strong> Most licensed contractors start as tradespeople \u2014 carpenters, electricians, plumbers, or general construction laborers. Hands-on field experience is typically required before a state will issue a contractor&#8217;s license, and there&#8217;s no substitute for time spent actually building things.<\/li>\n\n\n\n<li><strong>Get Educated:<\/strong> Vocational programs, apprenticeships, and construction management courses build the technical and business knowledge needed to run a contracting operation. Core topics include blueprint reading, estimating, project scheduling, safety regulations, and contract law.<\/li>\n\n\n\n<li><strong>Get Licensed:<\/strong> Licensing requirements vary significantly by state. Most states require contractors to pass an exam covering trade knowledge, building codes, and business law, and to demonstrate a minimum number of years of field experience. For a practical look at what licensing involves, see what&#8217;s required to obtain a <a href=\"https:\/\/invoicefly.com\/academy\/michigan-builders-license\/\">Michigan builder&#8217;s license<\/a> \u2014 a solid reference point for what most states require. Our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-become-a-general-contractor\/\">how to become a general contractor<\/a> walks through the full process.<\/li>\n\n\n\n<li><strong>Get Insured and Bonded:<\/strong> General liability insurance, workers&#8217; compensation, and a surety bond are standard requirements for licensed contractors. These protect your business, your crew, and your clients.<\/li>\n\n\n\n<li><strong>Register Your Business and Build Your Systems:<\/strong> Choose a business entity (LLC, S-Corp, or sole proprietor), register with your state, and obtain an Employer Identification Number (EIN). Then build the operational systems that keep your business running: professional estimates, clean invoices, accurate job costing, and reliable client communication.<\/li>\n<\/ol>\n\n\n\n<p>Invoice Fly&#8217;s <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\">free estimate generator<\/a> lets you build detailed, itemized proposals on-site. Knowing where to source materials competitively also matters \u2014 our guide on <a href=\"https:\/\/invoicefly.com\/academy\/lowes-vs-home-depot\/\">Lowe&#8217;s vs Home Depot<\/a> covers supplier options, and <a href=\"https:\/\/invoicefly.com\/academy\/home-depot-benefits\/\">Home Depot contractor benefits<\/a> can make a real difference on material costs at scale.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-reviewing-blueprints.jpg\" alt=\"Construction contractor reviewing building blueprints\" class=\"wp-image-93222\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-reviewing-blueprints.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-reviewing-blueprints-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-reviewing-blueprints-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-reviewing-blueprints-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-construction-contractor-responsibilities\"><strong>Construction Contractor Responsibilities<\/strong><\/h2>\n\n\n\n<p>This is essentially what a contractor does in construction \u2014 managing people, timelines, materials, and compliance from start to finish. Here&#8217;s what that looks like day to day.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Project Planning and Scheduling<\/strong><\/h3>\n\n\n\n<p>Every construction project starts with a plan. Contractors develop timelines, sequence tasks to prevent bottlenecks, and build contingency buffers for weather delays, material shortages, and change orders. Scheduling is a continuous discipline \u2014 not a document you create once and forget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Subcontractor Management<\/strong><\/h3>\n\n\n\n<p>GCs hire, coordinate, and hold accountable the specialty trades working under them. This involves vetting subcontractors, negotiating contracts, sequencing their work correctly, and ensuring quality and timeline compliance across every trade on the site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Budgeting and Cost Control<\/strong><\/h3>\n\n\n\n<p>Contractors estimate project costs before work begins and track actual costs throughout. Managing the gap between estimated and actual costs \u2014 job costing \u2014 is one of the most critical financial skills in contracting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Permitting and Code Compliance<\/strong><\/h3>\n\n\n\n<p>Contractors pull required building permits, schedule inspections, and ensure all work meets local building codes and OSHA safety standards. Fall protection, scaffolding requirements, and site safety protocols are non-negotiable responsibilities for any licensed contractor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common challenges<\/strong><\/h3>\n\n\n\n<p>Common challenges general contractors face include scope creep (clients adding work mid-project without adjusting the contract price), cash flow gaps between billing milestones, subcontractor scheduling conflicts, and material price fluctuations. Building clear written contracts and invoicing promptly at each milestone are the most effective defenses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key skills for success<\/strong><\/h3>\n\n\n\n<p>Key skills include project management, financial literacy, strong communication, knowledge of construction codes and materials, leadership under pressure, and the ability to make fast, well-informed decisions when things don&#8217;t go according to plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Invoicing and Getting Paid<\/strong> as a contractor<\/h3>\n\n\n\n<p>Getting paid on time is one of the biggest operational challenges in contracting. Professional invoicing with clear payment terms and milestone billing schedules contribute to healthy cash flow. Use Invoice Fly&#8217;s <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> to bill accurately after each milestone and the <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\">free estimate generator<\/a> to send professional proposals that win jobs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-meeting-with-clients.jpg\" alt=\"Construction contractor discussing renovation project with homeowners\" class=\"wp-image-93223\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-meeting-with-clients.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-meeting-with-clients-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-meeting-with-clients-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-contractor-meeting-with-clients-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>A construction contractor is the backbone of any building project \u2014 managing people, materials, timelines, and compliance to deliver a finished structure that meets the client&#8217;s specifications and budget. Whether you&#8217;re a tradesperson looking to move into contracting or a professional trying to understand the construction industry, knowing what contractors do and how they operate is foundational knowledge for anyone in or around the construction sector.<\/p>\n\n\n\n<p>Ready to make the move into business ownership? Our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\">how to start a general contracting business<\/a> walks you through licensing, setup, and winning your first projects. Use Invoice Fly&#8217;s <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> to bill clients professionally and the <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\">free estimate generator<\/a> to send winning proposals from your very first job.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5cef6e8f e-flex e-con-boxed e-con e-parent\" data-id=\"5cef6e8f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6163c7f9 elementor-widget elementor-widget-heading\" data-id=\"6163c7f9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45ccc833 e-flex e-con-boxed e-con e-parent\" data-id=\"45ccc833\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-caf7cf0 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"caf7cf0\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d6d99255d32\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-caf7cf0\">\n                        <a href=\"#collapse-8065b3c69d6d99255d32\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d6d99255d32\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d6d99255d32\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is a construction contractor? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d6d99255d32\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-caf7cf0\" data-parent=\"#accordion-69d6d99255d32\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A construction contractor is a licensed professional or business hired under a legal agreement to manage or perform construction work \u2014 including building, renovating, or repairing residential and commercial structures. They provide labor, materials, and equipment, and take legal responsibility for delivering work that meets code, safety standards, and contract requirements.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-caf7cf0\">\n                        <a href=\"#collapse-d5b379969d6d99255d32\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d6d99255d32\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d6d99255d32\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is the role of a construction contractor? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d6d99255d32\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-caf7cf0\" data-parent=\"#accordion-69d6d99255d32\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The role of a construction contractor is to manage and execute a construction project from planning through completion. This includes developing timelines, hiring subcontractors, obtaining permits, managing budgets, supervising site work, and ensuring the finished project meets building codes and client expectations. For a detailed breakdown of every task involved, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/what-does-a-contractor-do\/\">what a contractor does<\/a>.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-caf7cf0\">\n                        <a href=\"#collapse-cd09c8369d6d99255d32\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d6d99255d32\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d6d99255d32\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Do construction contractors make a lot of money? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d6d99255d32\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-caf7cf0\" data-parent=\"#accordion-69d6d99255d32\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Construction contractors can earn strong incomes, particularly as their businesses scale. According to the <a href=\"https:\/\/www.bls.gov\/ooh\/construction-and-extraction\/roofers.htm\" target=\"_blank\" rel=\"noopener\">Bureau of Labor Statistics<\/a>, construction managers earn a median annual wage over $100,000, with higher earners in commercial and specialty contracting making significantly more. Business owners who manage crews and multiple projects simultaneously have the strongest earning potential \u2014 but profitability depends heavily on accurate estimating and efficient operations.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-caf7cf0\">\n                        <a href=\"#collapse-460c24b69d6d99255d32\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d6d99255d32\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d6d99255d32\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How do construction contractors work? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d6d99255d32\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-caf7cf0\" data-parent=\"#accordion-69d6d99255d32\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Construction contractors operate by taking on projects under contract \u2014 either directly with a property owner or as subcontractors under a general contractor. They assess the job, provide a written estimate, sign a contract, obtain permits, manage the work, and invoice the client upon completion or at agreed project milestones. Most work with a combination of employees and subcontractors depending on project type and scale.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-caf7cf0\">\n                        <a href=\"#collapse-10f451369d6d99255d32\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d6d99255d32\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d6d99255d32\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What do most contractors charge per hour? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d6d99255d32\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-caf7cf0\" data-parent=\"#accordion-69d6d99255d32\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Hourly rates for construction contractors vary significantly by trade, region, and experience. General contractors typically charge $50\u2013$150 per hour for their time, while specialty trades like electricians and plumbers often charge $75\u2013$150+ per hour. Most GCs also charge a project management fee on top of subcontractor and material costs \u2014 typically 10\u201320% of total project cost. For a full breakdown of how GCs structure their pricing, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting\/\">general contracting<\/a>.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is a construction contractor? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A construction contractor is a licensed professional or business hired under a legal agreement to manage or perform construction work \u2014 including building, renovating, or repairing residential and commercial structures. They provide labor, materials, and equipment, and take legal responsibility for delivering work that meets code, safety standards, and contract requirements.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is the role of a construction contractor? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The role of a construction contractor is to manage and execute a construction project from planning through completion. This includes developing timelines, hiring subcontractors, obtaining permits, managing budgets, supervising site work, and ensuring the finished project meets building codes and client expectations. For a detailed breakdown of every task involved, see our guide on <a href=\\\"https:\/\/invoicefly.com\/academy\/what-does-a-contractor-do\/\\\">what a contractor does<\/a>.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Do construction contractors make a lot of money? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Construction contractors can earn strong incomes, particularly as their businesses scale. According to the <a href=\\\"https:\/\/www.bls.gov\/ooh\/construction-and-extraction\/roofers.htm\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Bureau of Labor Statistics<\/a>, construction managers earn a median annual wage over $100,000, with higher earners in commercial and specialty contracting making significantly more. Business owners who manage crews and multiple projects simultaneously have the strongest earning potential \u2014 but profitability depends heavily on accurate estimating and efficient operations.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. How do construction contractors work? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Construction contractors operate by taking on projects under contract \u2014 either directly with a property owner or as subcontractors under a general contractor. They assess the job, provide a written estimate, sign a contract, obtain permits, manage the work, and invoice the client upon completion or at agreed project milestones. Most work with a combination of employees and subcontractors depending on project type and scale.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What do most contractors charge per hour? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Hourly rates for construction contractors vary significantly by trade, region, and experience. General contractors typically charge $50\u2013$150 per hour for their time, while specialty trades like electricians and plumbers often charge $75\u2013$150+ per hour. Most GCs also charge a project management fee on top of subcontractor and material costs \u2014 typically 10\u201320% of total project cost. For a full breakdown of how GCs structure their pricing, see our guide on <a href=\\\"https:\/\/invoicefly.com\/academy\/general-contracting\/\\\">general contracting<\/a>.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A construction contractor is a professional responsible for managing and executing building projects, including residential homes, commercial buildings, and renovations. They coordinate workers, oversee timelines, handle permits, and ensure the work meets safety standards and local building regulations. Many construction contractors also manage subcontractors like electricians, plumbers, and roofers while keeping projects on time and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":93910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170,161,157],"tags":[],"ppma_author":[100],"class_list":["post-93220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-marketing-and-lead-generation","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Construction Contractor: Definition, Roles &amp; Responsibilities &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what a construction contractor does, the different types of contractors, and how construction contractors manage building projects.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/contratista-de-obras\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is a Construction Contractor? Roles, Types &amp; Responsibilities\" \/>\n<meta property=\"og:description\" content=\"Learn what a construction contractor does, the different types of contractors, and how construction contractors manage building projects.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/contratista-de-obras\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-08T17:20:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T17:20:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"What Is a Construction Contractor? Roles, Types &amp; Responsibilities\",\"datePublished\":\"2026-04-08T17:20:07+00:00\",\"dateModified\":\"2026-04-08T17:20:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/\"},\"wordCount\":1757,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp\",\"articleSection\":[\"Construction\",\"Marketing and Lead Generation\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/\",\"name\":\"Construction Contractor: Definition, Roles & Responsibilities &#8211; Invoice Fly\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp\",\"datePublished\":\"2026-04-08T17:20:07+00:00\",\"dateModified\":\"2026-04-08T17:20:08+00:00\",\"description\":\"Learn what a construction contractor does, the different types of contractors, and how construction contractors manage building projects.\",\"breadcrumb\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/invoicefly.com\/academy\/construction-contractor\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/#primaryimage\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp\",\"width\":1552,\"height\":1034,\"caption\":\"what is a construction contractor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-contractor\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Invoice Fly\",\"item\":\"https:\/\/invoicefly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/industries\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Construction\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/industries\/construction\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"What Is a Construction Contractor? Roles, Types &amp; Responsibilities\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/invoicefly.com\/#website\",\"url\":\"https:\/\/invoicefly.com\/\",\"name\":\"Invoice Fly\",\"description\":\"The Best Invoice App\",\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"alternateName\":\"Invoice Fly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/invoicefly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/invoicefly.com\/#organization\",\"name\":\"Invoice Fly\",\"alternateName\":\"Invoice Fly\",\"url\":\"https:\/\/invoicefly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"width\":524,\"height\":113,\"caption\":\"Invoice Fly\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/invoiceflyapp\/\",\"https:\/\/www.instagram.com\/invoiceflyapp\/\",\"https:\/\/www.tiktok.com\/@invoicefly\",\"https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg\"],\"description\":\"Invoice Fly helps you send estimates & invoices, collect credit card and online payments fast, build reports, track expenses, organize your clients and items and run your home service business with ease.\\u2028\",\"legalName\":\"Invoice Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\",\"name\":\"Jennifer Allerson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/dab4c11b660ead9e056622a3e2044ab1\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g\",\"caption\":\"Jennifer Allerson\"},\"description\":\"Jennifer Allerson - Author Profile Name: Jennifer Allerson Email: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Professional Status: Senior Copywriter and Content Strategist Location: Alella (Barcelona), Spain About Jennifer Allerson Jennifer Allerson is a seasoned Senior Copywriter and Content Strategist with over a decade of experience crafting impactful narratives for global brands, agencies, and startups. Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. Visit www.jenallerson.com to explore her portfolio and services.\",\"sameAs\":[\"https:\/\/www.jenallerson.com\",\"https:\/\/www.linkedin.com\/in\/jenallerson\/\"],\"gender\":\"Female\",\"award\":[\"MBA in Marketing & Economics\",\"Stockholm School of Economics\",\"Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration\",\"University of Illinois\",\"USA (Graduated in Top 10%\",\"2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)\"],\"knowsAbout\":[\"Creative Copywriting: Crafting brand messaging for ads\",\"websites\",\"blogs\",\"product descriptions\",\"social posts\",\"and scripts that inspire action. UX Writing: Developing intuitive microcopy\",\"onboarding flows\",\"and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites\",\"blogs\",\"and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails\",\"SMS\",\"and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn\",\"X\",\"Forbes\",\"and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US\",\"UK\",\"and European markets in English\",\"Spanish\",\"Catalan\",\"and French. Content Strategy: Aligning content with business goals\",\"user journeys\",\"and brand identity for maximum impact.\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"Senior Copywriter and Content Strategist\",\"worksFor\":\"Senior Copywriter and Content Strategist\",\"url\":\"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Contratista de la construcci\u00f3n: Definici\u00f3n, funciones y responsabilidades - Invoice Fly","description":"Aprenda qu\u00e9 hace un contratista de obras, los distintos tipos de contratistas y c\u00f3mo gestionan los contratistas de obras los proyectos de construcci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/contratista-de-obras\/","og_locale":"es_ES","og_type":"article","og_title":"What Is a Construction Contractor? Roles, Types &amp; Responsibilities","og_description":"Learn what a construction contractor does, the different types of contractors, and how construction contractors manage building projects.","og_url":"https:\/\/invoicefly.com\/es\/academia\/contratista-de-obras\/","og_site_name":"Invoice Fly","article_publisher":"https:\/\/www.facebook.com\/invoiceflyapp\/","article_published_time":"2026-04-08T17:20:07+00:00","article_modified_time":"2026-04-08T17:20:08+00:00","og_image":[{"width":1552,"height":1034,"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp","type":"image\/webp"}],"author":"Jennifer Allerson","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jennifer Allerson","Tiempo de lectura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/#article","isPartOf":{"@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/"},"author":{"name":"Jennifer Allerson","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023"},"headline":"What Is a Construction Contractor? Roles, Types &amp; Responsibilities","datePublished":"2026-04-08T17:20:07+00:00","dateModified":"2026-04-08T17:20:08+00:00","mainEntityOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/"},"wordCount":1757,"publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp","articleSection":["Construction","Marketing and Lead Generation","Start Your Business"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/","url":"https:\/\/invoicefly.com\/academy\/construction-contractor\/","name":"Contratista de la construcci\u00f3n: Definici\u00f3n, funciones y responsabilidades - Invoice Fly","isPartOf":{"@id":"https:\/\/invoicefly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/#primaryimage"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp","datePublished":"2026-04-08T17:20:07+00:00","dateModified":"2026-04-08T17:20:08+00:00","description":"Aprenda qu\u00e9 hace un contratista de obras, los distintos tipos de contratistas y c\u00f3mo gestionan los contratistas de obras los proyectos de construcci\u00f3n.","breadcrumb":{"@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/invoicefly.com\/academy\/construction-contractor\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/#primaryimage","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/what-is-a-construction-contractor.webp","width":1552,"height":1034,"caption":"what is a construction contractor"},{"@type":"BreadcrumbList","@id":"https:\/\/invoicefly.com\/academy\/construction-contractor\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Invoice Fly","item":"https:\/\/invoicefly.com\/"},{"@type":"ListItem","position":2,"name":"Industries","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/"},{"@type":"ListItem","position":3,"name":"Construction","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/construction\/"},{"@type":"ListItem","position":4,"name":"What Is a Construction Contractor? Roles, Types &amp; Responsibilities"}]},{"@type":"WebSite","@id":"https:\/\/invoicefly.com\/#website","url":"https:\/\/invoicefly.com\/","name":"Invoice Fly","description":"La Mejor App de Facturaci\u00f3n","publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"alternateName":"Invoice Fly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/invoicefly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/invoicefly.com\/#organization","name":"Invoice Fly","alternateName":"Invoice Fly","url":"https:\/\/invoicefly.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","width":524,"height":113,"caption":"Invoice Fly"},"image":{"@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invoiceflyapp\/","https:\/\/www.instagram.com\/invoiceflyapp\/","https:\/\/www.tiktok.com\/@invoicefly","https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg"],"description":"Invoice Fly te ayuda a enviar presupuestos y facturas, cobrar tarjetas de cr\u00e9dito y pagos en l\u00ednea r\u00e1pidamente, generar informes, rastrear gastos, organizar tus clientes y art\u00edculos y administrar tu negocio de servicios del hogar con facilidad.","legalName":"Invoice Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023","name":"Jennifer Allerson","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/image\/dab4c11b660ead9e056622a3e2044ab1","url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","caption":"Jennifer Allerson"},"description":"Jennifer Allerson - Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=93220"}],"version-history":[{"count":5,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93220\/revisions"}],"predecessor-version":[{"id":93249,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93220\/revisions\/93249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/93910"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=93220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=93220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=93220"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=93220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}