{"id":93311,"date":"2026-04-08T18:15:56","date_gmt":"2026-04-08T17:15:56","guid":{"rendered":"https:\/\/invoicefly.com\/?p=93311"},"modified":"2026-04-08T18:15:58","modified_gmt":"2026-04-08T17:15:58","slug":"automatizacion-de-facturas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/invoice-automation\/","title":{"rendered":"Automatizaci\u00f3n de facturas: Qu\u00e9 es, c\u00f3mo funciona y las 12 mejores herramientas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93311\" class=\"elementor elementor-93311\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f87fe8b e-flex e-con-boxed e-con e-parent\" data-id=\"3f87fe8b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5556162e elementor-widget elementor-widget-text-editor\" data-id=\"5556162e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Invoice automation helps businesses stop wasting time on manual data entry and repetitive admin work. Instead of typing in invoice details line by line, software uses artificial intelligence (AI) and optical character recognition (OCR) to capture, process, and approve invoices automatically\u2014from the moment they arrive to the moment they\u2019re paid.<\/p>\n\n\n\n<p>By automating invoice processing, companies can reduce errors, speed up approvals, and get a much clearer view of their cash flow. Whether you\u2019re managing accounts payable at scale or simply trying to streamline your invoicing as a small business owner, understanding how invoice automation works is the first step. In this guide, we\u2019ll explain how invoice automation software works, explore the best tools available, and show how to automate your invoicing process.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"626\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/invoice-automation-software.jpg\" alt=\"Finance team using invoice automation software for accounts payable\" class=\"wp-image-93314\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/invoice-automation-software.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/invoice-automation-software-300x188.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/invoice-automation-software-768x481.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/invoice-automation-software-710x444.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Invoice Automation?<\/strong><\/h2>\n\n\n\n<p>Invoice automation is the use of technology to handle repetitive invoicing tasks that would otherwise require manual effort. It can mean two different things depending on your role: for small businesses, it typically means automating outgoing invoices \u2014 sending, tracking, reminders, and payment collection. For finance teams and larger organizations, it usually means automating accounts payable invoice processing \u2014 capturing vendor invoices, routing for approval, and posting to your accounting system.<\/p>\n\n\n\n<p>Automated invoice processing reduces the human touchpoints in the invoice lifecycle, cutting errors, accelerating approval cycles, and freeing up finance teams for higher-value work.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Is Invoice Automation Software?<\/strong><\/h2>\n\n\n\n<p>Invoice automation software digitizes and streamlines the invoice management process from end to end. Depending on the platform, it handles invoice capture, OCR data extraction, GL coding, three-way matching (invoice to purchase order to receipt), approval routing, payment processing, and accounting system integration.<\/p>\n\n\n\n<p>At the simpler end, tools like Invoice Fly automate invoicing for small businesses \u2014 sending invoices, collecting payments, and tracking status without manual follow-up. At the enterprise end, platforms like SAP Concur or Coupa manage complex AP workflows across large organizations processing thousands of vendor invoices per month.<\/p>\n\n\n\n<p>For a foundational understanding of what invoices include and how they work, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\">what is an invoice<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Does Invoice Automation Work?<\/strong><\/h2>\n\n\n\n<p>The automated invoice processing workflow follows four core steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Capture:<\/strong> AI and OCR technology extracts data from incoming invoices \u2014 whether they arrive as PDFs, emails, or paper scans \u2014 and converts it into structured digital data.<\/li>\n\n\n\n<li><strong>Match:<\/strong> The system matches the invoice against purchase orders and goods receipts to verify accuracy before routing for approval.<\/li>\n\n\n\n<li><strong>Approve:<\/strong> Invoices are automatically routed to the appropriate approvers based on predefined rules \u2014 by amount, vendor, department, or cost center \u2014 via email or mobile.<\/li>\n\n\n\n<li><strong>Pay and post:<\/strong> Once approved, payment is processed and the transaction syncs to the ERP or accounting system for record-keeping.<\/li>\n<\/ol>\n\n\n\n<p>The <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/use-of-electronic-accounting-software-records-frequently-asked-questions-and-answers\" target=\"_blank\" rel=\"noreferrer noopener\">IRS recognizes electronic accounting software records<\/a> as valid for tax and audit purposes, making the shift from paper to digital invoicing a compliance-safe move for businesses of any size. The Association of Financial Professionals also notes that AP automation is one of the most impactful controls a finance team can implement to reduce payment fraud and processing errors.<\/p>\n\n\n\n<p>Understanding your <a href=\"https:\/\/invoicefly.com\/academy\/invoice-payment-terms\/\">invoice payment terms<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/invoice-due-date\/\">invoice due dates<\/a> before setting up any automated workflow is essential \u2014 automation enforces the rules you configure, so getting those rules right from the start matters.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/accountant-reviewing-automated-invoices.jpg\" alt=\"Accountant reviewing automated invoicing system reports\" class=\"wp-image-93324\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/accountant-reviewing-automated-invoices.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/accountant-reviewing-automated-invoices-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/accountant-reviewing-automated-invoices-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/accountant-reviewing-automated-invoices-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-automate-invoice-processing\"><strong>How to Automate Invoice Processing<\/strong><\/h2>\n\n\n\n<p>If you&#8217;re starting from scratch, here&#8217;s the step-by-step process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Standardize invoice intake<\/strong> \u2014 Decide how invoices will arrive (email, portal, EDI) and set a consistent format requirement for vendors where possible.<\/li>\n\n\n\n<li><strong>Connect your accounting or ERP system<\/strong> \u2014 Your automation tool needs to sync with your existing financial system to avoid duplicate data entry.<\/li>\n\n\n\n<li><strong>Set approval rules<\/strong> \u2014 Define who approves what, based on amount, vendor, or department.<\/li>\n\n\n\n<li><strong>Automate matching and coding<\/strong> \u2014 Configure three-way matching rules and GL coding logic so the system can process clean invoices without human review.<\/li>\n\n\n\n<li><strong>Test exception handling<\/strong> \u2014 Make sure the workflow correctly flags mismatches, duplicates, and missing POs before going live.<\/li>\n\n\n\n<li><strong>Monitor dashboards and optimize<\/strong> \u2014 Track processing time, exception rates, and approval bottlenecks and adjust rules as needed.<\/li>\n<\/ol>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-12-invoice-automation-software-tools\"><strong>Top 12 Invoice Automation Software Tools<\/strong><\/h2>\n\n\n\n<p>Features, pricing, and integrations can change over time, so always confirm the current offering before choosing a platform.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. <\/strong><a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"><strong>Invoice Fly<\/strong><\/a><strong> \u2014 Best for Small Business Automated Invoicing<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">Invoice Fly<\/a> is built for service-based small businesses that need to send professional invoices, track payment status, and collect payment from their phone. The <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice generator<\/a> creates itemized invoices in seconds, invoice payments let clients pay online directly from the invoice, and automated notifications follow up on overdue invoices without manual chasing. It&#8217;s a strong fit for contractors, tradespeople, and small business owners who want invoicing automation without enterprise complexity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-tipalti-best-for-global-accounts-payable\"><strong>2. Tipalti \u2014 Best for Global Accounts Payable<\/strong><\/h3>\n\n\n\n<p>Tipalti automates the complete AP workflow for mid-market and enterprise businesses, including supplier onboarding, invoice processing, tax compliance, and global mass payments across 196 countries. A strong choice for businesses with international vendor payment needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-bill-best-for-smb-ap-and-ar-workflows\"><strong>3. BILL \u2014 Best for SMB AP and AR Workflows<\/strong><\/h3>\n\n\n\n<p>BILL automates both accounts payable and receivable for small and mid-sized businesses, with approval routing, bank sync, and integrations with QuickBooks, Xero, and NetSuite. One of the most widely adopted AP automation platforms in the SMB segment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-stampli-best-for-collaborative-invoice-approval\"><strong>4. Stampli \u2014 Best for Collaborative Invoice Approval<\/strong><\/h3>\n\n\n\n<p>Stampli centers its workflow directly on the invoice \u2014 all communication, approvals, and documentation happen on the invoice itself rather than in a separate thread. A strong fit for teams that need transparent, fully auditable AP workflows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-ramp-best-for-spend-management-with-ap-automation\"><strong>5. Ramp \u2014 Best for Spend Management with AP Automation<\/strong><\/h3>\n\n\n\n<p>Ramp combines corporate cards, expense management, and accounts payable automation in one platform. A strong option for companies that want consolidated spend visibility alongside invoice processing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-avidxchange-best-for-mid-market-ap-integration\"><strong>6. AvidXchange \u2014 Best for Mid-Market AP Integration<\/strong><\/h3>\n\n\n\n<p>AvidXchange integrates with over 240 accounting and ERP systems, making it one of the most broadly compatible AP automation platforms for mid-market businesses. It handles invoice capture, approval workflow, and electronic payment processing end to end.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-coupa-best-for-enterprise-procurement-and-invoice-management\"><strong>7. Coupa \u2014 Best for Enterprise Procurement and Invoice Management<\/strong><\/h3>\n\n\n\n<p>Coupa is a comprehensive business spend management platform covering procurement, invoicing, and AP automation at enterprise scale. A significant investment, but it delivers robust controls, reporting, and compliance tools for large organizations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-rillion-best-for-erp-integrated-invoice-processing\"><strong>8. Rillion \u2014 Best for ERP-Integrated Invoice Processing<\/strong><\/h3>\n\n\n\n<p>Rillion focuses on invoice data capture and AP automation with tight integrations to major ERPs. Well-suited for organizations that need invoice automation to feed directly into existing ERP infrastructure without disruption.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-quadient-ap-best-for-high-volume-invoice-capture\"><strong>9. Quadient AP \u2014 Best for High-Volume Invoice Capture<\/strong><\/h3>\n\n\n\n<p>Quadient&#8217;s AP automation solution uses AI-powered data capture and intelligent matching to reduce manual touchpoints across the invoice lifecycle. A good fit for organizations processing high volumes of invoices in diverse formats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-medius-best-for-ai-driven-ap-automation\"><strong>10. Medius \u2014 Best for AI-Driven AP Automation<\/strong><\/h3>\n\n\n\n<p>Medius uses AI to automate invoice matching, exception handling, and fraud detection \u2014 minimizing manual intervention even on complex or mismatched invoices. Designed for mid-to-large enterprises with demanding accuracy requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-sap-concur-invoice-best-for-enterprise-sap-environments\"><strong>11. SAP Concur Invoice \u2014 Best for Enterprise SAP Environments<\/strong><\/h3>\n\n\n\n<p>SAP Concur Invoice is the AP automation module within the broader SAP Concur ecosystem. The natural choice for enterprise organizations already running SAP ERP who need AP automation that integrates natively with existing infrastructure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-airbase-best-for-comprehensive-spend-control\"><strong>12. Airbase \u2014 Best for Comprehensive Spend Control<\/strong><\/h3>\n\n\n\n<p>Airbase combines AP automation, corporate cards, and expense reimbursements in a single platform with strong approval workflow controls. Built for growing companies that want to automate spend across all channels \u2014 not just vendor invoices.<\/p>\n\n\n\n<p>Here is a quick summary of those tools below, grouped to help you find the right match quickly.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Segment<\/strong><\/td><td><strong>Best Fit Automated Invoicing Tools<\/strong><\/td><\/tr><tr><td>Small business invoicing<\/td><td>Invoice Fly<\/td><\/tr><tr><td>SMB AP automation<\/td><td>BILL, Stampli, Ramp<\/td><\/tr><tr><td>Mid-market \/ ERP-heavy AP<\/td><td>AvidXchange, Rillion, Medius, Quadient<\/td><\/tr><tr><td>Enterprise procurement \/ AP<\/td><td>Coupa, SAP Concur Invoice, Tipalti, Airbase<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/automated-invoice-processing-dashboard.jpg\" alt=\"Automated invoice processing dashboard with workflow automation\" class=\"wp-image-93315\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/automated-invoice-processing-dashboard.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/automated-invoice-processing-dashboard-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/automated-invoice-processing-dashboard-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/automated-invoice-processing-dashboard-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-benefits-of-invoice-automation\"><strong>What Are the Benefits of Invoice Automation?<\/strong><\/h2>\n\n\n\n<p><strong>Reduced processing costs:<\/strong> Manual invoice processing is time-intensive and expensive. Automating data capture, routing, and approval significantly reduces the labor cost per invoice and frees finance teams for higher-value analysis work.<\/p>\n\n\n\n<p><strong>Faster processing and payments:<\/strong> Automated routing eliminates delays caused by lost invoices, unclear approval chains, and manual follow-up. Faster processing means capturing early payment discounts and avoiding late payment penalties. Setting clear <a href=\"https:\/\/invoicefly.com\/academy\/net-30-payment-terms\/\">net 30<\/a> or <a href=\"https:\/\/invoicefly.com\/academy\/net-15-payment-terms\/\">net 15<\/a> payment terms gives your automation a clear framework to enforce from the start.<\/p>\n\n\n\n<p><strong>Improved accuracy:<\/strong> OCR and AI-powered data extraction reduce data entry errors. Three-way matching catches discrepancies between invoices, purchase orders, and receipts before payment \u2014 protecting the business from overpayments and fraud.<\/p>\n\n\n\n<p><strong>Real-time visibility:<\/strong> Automation platforms typically include dashboards showing the status of all invoices in the pipeline \u2014 captured, pending approval, overdue, and paid. That visibility is critical for cash flow forecasting and <a href=\"https:\/\/invoicefly.com\/academy\/invoice-factoring\/\">invoice factoring<\/a> decisions.<\/p>\n\n\n\n<p><strong>Audit readiness:<\/strong> Digital invoice workflows create a complete, timestamped audit trail. Every approval, exception, and payment is recorded \u2014 making compliance reviews and tax audits significantly easier to manage.<\/p>\n\n\n\n<p><strong>Scalability:<\/strong> As your business grows, manual invoicing processes break down. Automation scales with volume without requiring proportional headcount growth.<\/p>\n\n\n\n<p>Common <a href=\"https:\/\/invoicefly.com\/academy\/invoicing-mistakes\/\">invoicing mistakes<\/a> that automation helps prevent \u2014 duplicate payments, missing <a href=\"https:\/\/invoicefly.com\/academy\/line-item\/\">line items<\/a>, and incorrect payment terms \u2014 are worth reviewing before you configure any automated workflow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-right-invoice-automation-software\"><strong>Choosing the Right Invoice Automation Software<\/strong><\/h2>\n\n\n\n<p>The best tool depends on your business size, invoice volume, and existing systems.<\/p>\n\n\n\n<p><strong>For small businesses and independent contractors:<\/strong> Start with Invoice Fly for automated sending, tracking, and payment collection without enterprise complexity.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> and <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/\">free invoice templates<\/a> give you a peek into what automation can mean for your business immediately.<\/p>\n\n\n\n\n\n<p><strong>For SMBs with AP workflows:<\/strong> BILL, Stampli, or Ramp are solid mid-tier options that integrate with popular accounting software and provide approval routing without enterprise cost.<\/p>\n\n\n\n<p><strong>For mid-market and enterprise:<\/strong> AvidXchange, Tipalti, Rillion, or Medius offer the ERP integration depth, volume capacity, and compliance controls that larger organizations require.<\/p>\n\n\n\n<p>Key questions to ask when evaluating any invoice automation solution:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Does it integrate with your existing ERP or accounting software?<\/li>\n\n\n\n<li>How does it handle exceptions and mismatched invoices?<\/li>\n\n\n\n<li>How flexible is the approval workflow configuration?<\/li>\n\n\n\n<li>Does it support your payment methods and currencies?<\/li>\n\n\n\n<li>What does implementation and onboarding involve?<\/li>\n<\/ul>\n\n\n\n<p>Before automating, make sure your invoicing process is clean. Our guides on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-an-invoice\/\">how to write an invoice<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/professional-invoice-elements\/\">professional invoice elements<\/a> cover the foundational structure every invoice should have.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-managing-workflow.jpg\" alt=\"Business owner managing workflow on tablet\" class=\"wp-image-93319\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-managing-workflow.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-managing-workflow-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-managing-workflow-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-managing-workflow-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Invoice automation transforms one of the most time-consuming financial processes in any business into a streamlined, accurate, and scalable workflow. For small businesses, invoice automation usually means faster sending, automated reminders, and online payment collection. For finance teams, it usually means automating AP invoice capture, approvals, and posting \u2014 reducing manual effort and processing costs at scale. Either way, the right tool dramatically reduces the time and errors involved in managing invoices.<\/p>\n\n\n\n<p>For small businesses and service contractors looking for the fastest path to automated invoicing, Invoice Fly&#8217;s <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> handles sending, tracking, and payment collection \u2014 all from your phone. Start with the <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> to send your first automated invoice today.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d61437b e-flex e-con-boxed e-con e-parent\" data-id=\"1d61437b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-795d721b elementor-widget elementor-widget-heading\" data-id=\"795d721b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74ebbef0 e-flex e-con-boxed e-con e-parent\" data-id=\"74ebbef0\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-625ee652 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"625ee652\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d8d397cb031\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-625ee652\">\n                        <a href=\"#collapse-8065b3c69d8d397cb031\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d8d397cb031\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d8d397cb031\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Is there a way to automate invoices? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d8d397cb031\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-625ee652\" data-parent=\"#accordion-69d8d397cb031\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes. Invoice automation software uses AI, OCR, and workflow rules to handle the entire invoice process \u2014 from data capture and approval routing to payment processing. Small businesses can start with Invoice Fly's <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> for automated sending, payment reminders, and collection. Larger organizations can implement dedicated AP platforms like BILL, Tipalti, or AvidXchange for full accounts payable automation.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-625ee652\">\n                        <a href=\"#collapse-d5b379969d8d397cb031\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d8d397cb031\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d8d397cb031\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Can ChatGPT generate an invoice? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d8d397cb031\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-625ee652\" data-parent=\"#accordion-69d8d397cb031\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>ChatGPT can generate invoice templates or draft invoice content, but it can't send invoices, track payment status, or integrate with your accounting system. For actual invoice automation \u2014 creating, sending, tracking, and collecting payment \u2014 you need dedicated invoicing software. Invoice Fly's <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> creates professional, sendable invoices in seconds and handles the full payment workflow automatically.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-625ee652\">\n                        <a href=\"#collapse-cd09c8369d8d397cb031\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d8d397cb031\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d8d397cb031\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is it better to create an invoice in Word or Excel? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d8d397cb031\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-625ee652\" data-parent=\"#accordion-69d8d397cb031\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Neither Word nor Excel is ideal for invoicing. Both require manual data entry every time, have no payment tracking, and can't send or collect payment automatically. Dedicated invoice automation software handles all of this and reduces errors significantly. If you need a starting point, our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/\">free invoice templates<\/a> are designed to work directly within Invoice Fly for the full automation benefit.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-625ee652\">\n                        <a href=\"#collapse-460c24b69d8d397cb031\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d8d397cb031\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d8d397cb031\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Does Microsoft have an invoice generator? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d8d397cb031\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-625ee652\" data-parent=\"#accordion-69d8d397cb031\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Microsoft doesn't offer a dedicated invoice generator. Microsoft 365 includes basic invoice templates for Word and Excel, but these require manual entry and have no automation, payment processing, or tracking capability. Purpose-built tools like Invoice Fly's <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> are specifically designed for the invoicing workflow and offer significantly more automation functionality out of the box.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-625ee652\">\n                        <a href=\"#collapse-10f451369d8d397cb031\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d8d397cb031\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d8d397cb031\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Can AI do my invoices? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d8d397cb031\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-625ee652\" data-parent=\"#accordion-69d8d397cb031\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>AI can handle significant portions of the invoicing process \u2014 data extraction, automatic categorization, approval routing, payment matching, and anomaly detection. For sending and collecting on outgoing invoices, Invoice Fly uses automation to send invoices, track opens, send payment reminders, and accept online payments \u2014 reducing manual effort to near zero for most service businesses. For complex enterprise AP workflows, AI-powered platforms like Medius or Tipalti offer advanced automation at scale.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Is there a way to automate invoices? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. Invoice automation software uses AI, OCR, and workflow rules to handle the entire invoice process \u2014 from data capture and approval routing to payment processing. Small businesses can start with Invoice Fly's <a href=\\\"https:\/\/invoicefly.com\/product\/invoicing-software\/\\\">invoice maker<\/a> for automated sending, payment reminders, and collection. Larger organizations can implement dedicated AP platforms like BILL, Tipalti, or AvidXchange for full accounts payable automation.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Can ChatGPT generate an invoice? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>ChatGPT can generate invoice templates or draft invoice content, but it can't send invoices, track payment status, or integrate with your accounting system. For actual invoice automation \u2014 creating, sending, tracking, and collecting payment \u2014 you need dedicated invoicing software. 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By automating invoice processing, companies [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":93908,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,150],"tags":[],"ppma_author":[100],"class_list":["post-93311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-invoicing-invoicing-and-billing","category-invoicing-and-billing","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Invoice Automation: What It Is, How It Works &amp; 12 Best Tools &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what invoice automation is, how automated invoice processing works, and the best invoice automation software for businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/automatizacion-de-facturas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Invoice Automation: What It Is, How It Works &amp; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=93311"}],"version-history":[{"count":5,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93311\/revisions"}],"predecessor-version":[{"id":93333,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93311\/revisions\/93333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/93908"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=93311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=93311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=93311"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=93311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}