{"id":93518,"date":"2026-04-06T17:49:12","date_gmt":"2026-04-06T16:49:12","guid":{"rendered":"https:\/\/invoicefly.com\/?p=93518"},"modified":"2026-04-06T17:49:14","modified_gmt":"2026-04-06T16:49:14","slug":"presupuesto-techador","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/roofer-estimate\/","title":{"rendered":"Gu\u00eda de presupuestos de techadores: C\u00f3mo tasar y ofertar trabajos de techado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93518\" class=\"elementor elementor-93518\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb23879 e-flex e-con-boxed e-con e-parent\" data-id=\"6eb23879\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67fe31de elementor-widget elementor-widget-text-editor\" data-id=\"67fe31de\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>A roofer estimate is a detailed document that outlines the scope, cost, materials, timeline, and terms of a roofing project before work begins. It helps contractors clearly present pricing, avoid misunderstandings, and protect their profit margins. Whether you&#8217;re preparing a roof repair estimate, roof replacement estimate, or a full commercial bid, accuracy is critical to winning jobs and staying profitable.<\/p>\n\n<p>This guide will cover:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>How to estimate a roofing job step by step<\/li>\n\n<li>How to calculate materials, labor, and overhead costs<\/li>\n\n<li>How to write a professional roofing estimate that wins bids<\/li>\n<\/ul>\n\n<p>Let\u2019s get into it.<\/p>\n\n<h2 id=\"h-step-1-do-your-roofing-pre-check\" class=\"wp-block-heading\"><strong>Step 1: Do Your Roofing Pre-Check<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"665\" class=\"wp-image-93519\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-roof-inspection-front-view.jpg\" alt=\"Roofer inspecting residential roof before preparing estimate\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-roof-inspection-front-view.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-roof-inspection-front-view-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-roof-inspection-front-view-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-roof-inspection-front-view-710x472.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-inspect-the-current-roof\" class=\"wp-block-heading\"><strong>Inspect the Current Roof<\/strong><\/h3>\n\n<p>Before you start pricing to create a roofer estimate, you need a full understanding of the roof\u2019s condition. A detailed inspection prevents underestimating costs and helps you identify potential complications early.<\/p>\n\n<p>Start by evaluating:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The condition of gutters and drainage systems<\/li>\n\n<li>How many layers of shingles are already installed<\/li>\n\n<li>The condition of flashing, vents, chimneys, and skylights<\/li>\n\n<li>Any excess debris that needs removal beyond shingles<\/li>\n\n<li>Obstacles like solar panels or satellite dishes that could extend labor time<\/li>\n<\/ul>\n\n<p>If you&#8217;re unsure what to look for, this guide to<a href=\"https:\/\/invoicefly.com\/academy\/roofing-inspection\/\"> roofing inspection<\/a> outlines the key elements contractors should assess before building a roofer estimate.<\/p>\n\n<h3 id=\"h-address-building-codes\" class=\"wp-block-heading\"><strong>Address Building Codes<\/strong><\/h3>\n\n<p>Building codes can directly impact your roofer estimate by requiring specific materials or installation methods.<\/p>\n\n<p>Common requirements include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ice and water shield placement<\/li>\n\n<li>Ventilation standards<\/li>\n\n<li>Underlayment specifications<\/li>\n\n<li>Structural compliance<\/li>\n<\/ul>\n\n<p>You should always confirm requirements with your local authority before finalizing your roofing estimate. If you&#8217;re building or scaling your business, understanding<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-roofing-company\/\"> how to start a roofing company<\/a> helps ensure you&#8217;re compliant from day one.<\/p>\n\n<h2 id=\"h-step-2-measure-the-roof\" class=\"wp-block-heading\"><strong>Step 2: Measure the Roof<\/strong><\/h2>\n\n<p>Accurate measurements are the foundation of every roofing estimate. Even small errors can lead to significant pricing issues.<\/p>\n\n<p>Start by measuring each roof section individually. Break complex roofs into simple shapes like rectangles and triangles, then calculate total square footage. Divide that number by 100 to determine roofing squares.<\/p>\n\n<p>For example, a 2,000 sq. ft. roof equals 20 squares. Add:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>10% waste for simple roofs<\/li>\n\n<li>15\u201320% for complex designs with multiple angles<\/li>\n<\/ul>\n\n<p>Roof pitch also affects cost. A steeper roof increases both material usage and labor time. You can benchmark your pricing using this guide on<a href=\"https:\/\/invoicefly.com\/academy\/how-much-does-a-new-roof-cost\/\"> how much a new roof costs<\/a>.<\/p>\n\n<p><strong>Before we go any further:<\/strong><br \/>Managing your estimating process becomes much easier when your invoicing and quoting system is consistent from the start. Using an<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoice maker<\/a> helps you create accurate, professional documents that align with your pricing and improve client trust.<\/p>\n\n<h2 id=\"h-step-3-estimate-roofing-material-costs\" class=\"wp-block-heading\"><strong>Step 3: Estimate Roofing Material Costs<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-93520\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-measuring-material-precision.jpg\" alt=\"Contractor measuring material with ruler for accurate job planning\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-measuring-material-precision.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-measuring-material-precision-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-measuring-material-precision-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-measuring-material-precision-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-tips-for-estimating-shingle-costs\" class=\"wp-block-heading\"><strong>Tips for Estimating Shingle Costs<\/strong><\/h3>\n\n<p>Shingles are usually the largest material expense. Multiply cost per square by total squares, including waste.<\/p>\n\n<h3 id=\"h-tips-for-estimating-nail-costs\" class=\"wp-block-heading\"><strong>Tips for Estimating Nail Costs<\/strong><\/h3>\n\n<p>Nails are often underestimated. Factor in:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Roof size<\/li>\n\n<li>Material type<\/li>\n\n<li>Installation method<\/li>\n<\/ul>\n\n<h3 id=\"h-tips-for-estimating-flashing-costs\" class=\"wp-block-heading\"><strong>Tips for Estimating Flashing Costs<\/strong><\/h3>\n\n<p>Flashing is required around chimneys, vents, and edges. Costs vary depending on material type and roof complexity.<\/p>\n\n<h3 id=\"h-tips-for-estimating-vent-costs\" class=\"wp-block-heading\"><strong>Tips for Estimating Vent Costs<\/strong><\/h3>\n\n<p>Ventilation components such as ridge vents or box vents must meet building code requirements and should always be included in your estimate.<\/p>\n\n<h3 id=\"h-often-underestimated-materials\" class=\"wp-block-heading\"><strong>Often \u201cUnderestimated\u201d Materials<\/strong><\/h3>\n\n<p>Many contractors lose profit by missing smaller components. Make sure to include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Hip and ridge caps<\/li>\n\n<li>Starter shingles<\/li>\n\n<li>Underlayment<\/li>\n\n<li>Ice and water shield<\/li>\n<\/ul>\n\n<p>Having the right equipment also improves efficiency\u2014reviewing essential<a href=\"https:\/\/invoicefly.com\/academy\/roofing-tools\/\"> roofing tools<\/a> ensures nothing is overlooked. Offering a range of<a href=\"https:\/\/invoicefly.com\/academy\/roofing-services\/\"> roofing services<\/a> may also influence your material selection.<\/p>\n\n<h2 id=\"h-step-4-estimate-labor-amp-rental-costs\" class=\"wp-block-heading\"><strong>Step 4: Estimate Labor &amp; Rental Costs<\/strong><\/h2>\n\n<h3 id=\"h-estimating-labor-costs\" class=\"wp-block-heading\"><strong>Estimating Labor Costs<\/strong><\/h3>\n\n<p>Labor costs depend on job size, complexity, and crew experience.<\/p>\n\n<p>To calculate:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Calculate necessary labor hours<\/strong><strong><br \/><\/strong>Estimate how long the job will take based on size and difficulty<\/li>\n\n<li><strong>Find the hourly labor wage<\/strong><strong><br \/><\/strong>Rates typically range from $45\u2013$75 per hour depending on location<\/li>\n\n<li><strong>Calculate total labor cost<\/strong><strong><br \/><\/strong>Multiply hours by wage and number of workers<\/li>\n<\/ol>\n\n<p>For example, a 3-person crew working two days at $50\/hour may cost around $2,400.<\/p>\n\n<p>According to the<a href=\"https:\/\/www.bls.gov\/oes\/2023\/may\/oes472181.htm\" target=\"_blank\" rel=\"noopener\"> U.S. Bureau of Labor Statistics<\/a>, wages vary by region, so adjust accordingly.<\/p>\n\n<p>Also include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Equipment rentals<\/li>\n\n<li>Tear-off and disposal costs<\/li>\n\n<li>Safety gear<\/li>\n<\/ul>\n\n<p>Using systems like<a href=\"https:\/\/invoicefly.com\/academy\/roofing-crm-software\/\"> roofing CRM software<\/a> helps track job performance and improve estimating accuracy over time.<\/p>\n\n<p>Creating estimates manually can slow down your workflow. Using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\"> free estimate generator<\/a> helps you build detailed, professional roofing estimates quickly and present them clearly to clients.<\/p>\n\n<h2 id=\"h-step-5-account-for-overhead-amp-profit-margin\" class=\"wp-block-heading\"><strong>Step 5: Account for Overhead &amp; Profit Margin<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-93521\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/wooden-roof-shingles-closeup-materials.jpg\" alt=\"Close-up of wooden roof shingles used in roofing materials\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/wooden-roof-shingles-closeup-materials.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/wooden-roof-shingles-closeup-materials-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/wooden-roof-shingles-closeup-materials-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/wooden-roof-shingles-closeup-materials-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 id=\"h-determining-overhead\" class=\"wp-block-heading\"><strong>Determining Overhead<\/strong><\/h3>\n\n<p>Overhead includes ongoing business expenses such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Insurance<\/li>\n\n<li>Marketing<\/li>\n\n<li>Fuel<\/li>\n\n<li>Office costs<\/li>\n<\/ul>\n\n<p>Understanding your expenses through resources like<a href=\"https:\/\/invoicefly.com\/academy\/how-to-get-your-roofing-insurance\/\"> roofing insurance<\/a> ensures nothing is missed.<\/p>\n\n<h3 id=\"h-calculating-roofing-profit-margin\" class=\"wp-block-heading\"><strong>Calculating Roofing Profit Margin<\/strong><\/h3>\n\n<p>After calculating total costs, add:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>10\u201315% for overhead<\/li>\n\n<li>A profit margin based on your business goals<\/li>\n<\/ul>\n\n<p>You should also follow tax guidelines\u2014information from the IRS explains how to manage income and expenses correctly.<\/p>\n\n<p>If you&#8217;re refining pricing strategies, learning<a href=\"https:\/\/invoicefly.com\/academy\/how-to-bid-a-roofing-job\/\"> how to bid a roofing job<\/a> helps you stay competitive.<\/p>\n\n<h2 id=\"h-step-6-write-the-roofing-estimate\" class=\"wp-block-heading\"><strong>Step 6: Write the Roofing Estimate<\/strong><\/h2>\n\n<h3 id=\"h-what-to-include-in-your-roofing-estimate\" class=\"wp-block-heading\"><strong>What to Include in Your Roofing Estimate<\/strong><\/h3>\n\n<p>Your estimate should clearly outline:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A detailed description of the work<\/li>\n\n<li>Project timeline<\/li>\n\n<li>Transparent pricing breakdown<\/li>\n\n<li>Material costs<\/li>\n\n<li>Payment details<\/li>\n\n<li>Disclaimer for unforeseen issues<\/li>\n<\/ul>\n\n<p>Clear, itemized estimates reduce disputes and improve client confidence.<\/p>\n\n<h3 id=\"h-roofing-estimate-templates\" class=\"wp-block-heading\"><strong>Roofing Estimate Templates<\/strong><\/h3>\n\n<p>Using a structured<a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/roofing-invoice-template\/\"> roofing invoice template<\/a> ensures consistency across all your estimates.<\/p>\n\n<h2 id=\"h-step-7-deliver-the-roofer-estimate\" class=\"wp-block-heading\"><strong>Step 7: Deliver the Roofer Estimate<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-93522\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-preparing-estimate-laptop-office.jpg\" alt=\"Contractor preparing roofing estimate on laptop in office\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-preparing-estimate-laptop-office.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-preparing-estimate-laptop-office-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-preparing-estimate-laptop-office-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-preparing-estimate-laptop-office-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<h3 class=\"wp-block-heading\"><strong>A Clear Subject Line<\/strong><\/h3>\n\n<p>Use a direct subject line that clearly identifies the estimate.<\/p>\n\n<h3 id=\"h-a-friendly-intro\" class=\"wp-block-heading\"><strong>A Friendly Intro<\/strong><\/h3>\n\n<p>Start with a short, professional message that thanks the client.<\/p>\n\n<h3 id=\"h-a-description-of-the-project\" class=\"wp-block-heading\"><strong>A Description of the Project<\/strong><\/h3>\n\n<p>Summarize the work so the client understands the scope.<\/p>\n\n<h3 id=\"h-next-steps\" class=\"wp-block-heading\"><strong>Next Steps<\/strong><\/h3>\n\n<p>Clearly explain what the client should do next, such as approving the estimate or making a deposit.<\/p>\n\n<p>Using<a href=\"https:\/\/invoicefly.com\/industries\/roofing-software\/\"> roofing software<\/a> helps you send, track, and manage estimates efficiently. Improving your outreach with<a href=\"https:\/\/invoicefly.com\/academy\/roofing-marketing\/\"> roofing marketing<\/a> strategies can also increase the number of jobs you bid on.<\/p>\n\n<h2 id=\"h-benefits-of-a-professional-roofer-estimate\" class=\"wp-block-heading\"><strong>Benefits of a Professional Roofer Estimate<\/strong><\/h2>\n\n<p>A structured roofing estimate helps you:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Improve pricing accuracy<\/li>\n\n<li>Build trust with clients<\/li>\n\n<li>Streamline your workflow<\/li>\n\n<li>Maintain consistent profit margins<\/li>\n<\/ul>\n\n<p>As your business grows, combining estimating with systems like<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-roofing-company\/\"> how to start a roofing company<\/a> supports long-term success.<\/p>\n\n<h2 id=\"h-get-your-roofing-estimates-out-faster-and-more-accurate\" class=\"wp-block-heading\"><strong>Get Your Roofing Estimates Out Faster (and More Accurate)<\/strong><\/h2>\n\n<p>If you\u2019re still building estimates manually, it\u2019s easy to miss costs or spend too long putting quotes together. Using the right tools can help you create clear, itemized estimates in minutes\u2014so you can respond to leads faster and win more jobs.With Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/industries\/roofing-software\/\">Roofing Software<\/a>, you can build professional estimates, convert them into invoices, and keep everything organized in one place. It\u2019s designed for contractors who want a simple way to handle pricing without slowing down their work.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b7fe496 e-flex e-con-boxed e-con e-parent\" data-id=\"1b7fe496\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12229a8f elementor-widget elementor-widget-heading\" data-id=\"12229a8f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roofer Estimate FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13e85e0a e-flex e-con-boxed e-con e-parent\" data-id=\"13e85e0a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b27bb5c elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"5b27bb5c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d47d7cbff51\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-5b27bb5c\">\n                        <a href=\"#collapse-8065b3c69d47d7cbff51\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d47d7cbff51\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d47d7cbff51\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How much is a roofing job?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d47d7cbff51\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-5b27bb5c\" data-parent=\"#accordion-69d47d7cbff51\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The average roofing job typically ranges between $6,000 and $9,000 depending on size, materials, and labor requirements.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-5b27bb5c\">\n                        <a href=\"#collapse-d5b379969d47d7cbff51\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d47d7cbff51\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d47d7cbff51\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do you estimate a roofing job?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d47d7cbff51\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-5b27bb5c\" data-parent=\"#accordion-69d47d7cbff51\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Measure the roof, calculate materials, estimate labor and equipment costs, then add overhead and profit margin.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-5b27bb5c\">\n                        <a href=\"#collapse-cd09c8369d47d7cbff51\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d47d7cbff51\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d47d7cbff51\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What should a roofing estimate include?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d47d7cbff51\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-5b27bb5c\" data-parent=\"#accordion-69d47d7cbff51\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A roofing estimate should include scope of work, materials, labor costs, timeline, payment terms, and disclaimers.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-5b27bb5c\">\n                        <a href=\"#collapse-460c24b69d47d7cbff51\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d47d7cbff51\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d47d7cbff51\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How do you price a roofing job per square?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d47d7cbff51\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-5b27bb5c\" data-parent=\"#accordion-69d47d7cbff51\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Roofing jobs are commonly priced per \u201csquare,\u201d which equals 100 square feet. To calculate the total cost, multiply the number of squares by your cost per square, then add overhead and profit margin.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-5b27bb5c\">\n                        <a href=\"#collapse-10f451369d47d7cbff51\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d47d7cbff51\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d47d7cbff51\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is the difference between a roofing estimate and a quote?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d47d7cbff51\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-5b27bb5c\" data-parent=\"#accordion-69d47d7cbff51\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A roofing estimate is an approximate cost based on initial inspection and measurements, while a quote is a fixed price offered after all details are confirmed. Estimates can change if issues are discovered during the project, but quotes are usually final unless the scope of work changes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How much is a roofing job?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The average roofing job typically ranges between $6,000 and $9,000 depending on size, materials, and labor requirements.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How do you estimate a roofing job?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Measure the roof, calculate materials, estimate labor and equipment costs, then add overhead and profit margin.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What should a roofing estimate include?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A roofing estimate should include scope of work, materials, labor costs, timeline, payment terms, and disclaimers.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. How do you price a roofing job per square?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Roofing jobs are commonly priced per \u201csquare,\u201d which equals 100 square feet. To calculate the total cost, multiply the number of squares by your cost per square, then add overhead and profit margin.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What is the difference between a roofing estimate and a quote?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A roofing estimate is an approximate cost based on initial inspection and measurements, while a quote is a fixed price offered after all details are confirmed. Estimates can change if issues are discovered during the project, but quotes are usually final unless the scope of work changes.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A roofer estimate is a detailed document that outlines the scope, cost, materials, timeline, and terms of a roofing project before work begins. It helps contractors clearly present pricing, avoid misunderstandings, and protect their profit margins. Whether you&#8217;re preparing a roof repair estimate, roof replacement estimate, or a full commercial bid, accuracy is critical to [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":93819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[161,175,157],"tags":[],"ppma_author":[101],"class_list":["post-93518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-and-lead-generation","category-roofing","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roofer Estimate: How to Price &amp; Write Roofing Bids &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how to create an accurate roofer estimate, price roofing jobs, and write professional bids that protect profit margins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/presupuesto-techador\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roofer Estimate Guide: How to Price &amp; Bid Roofing Jobs\" \/>\n<meta property=\"og:description\" content=\"Learn how to create an accurate roofer estimate, price roofing jobs, and write professional bids that protect profit margins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/presupuesto-techador\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T16:49:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T16:49:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Roofer Estimate Guide: How to Price &amp; Bid Roofing Jobs\",\"datePublished\":\"2026-04-06T16:49:12+00:00\",\"dateModified\":\"2026-04-06T16:49:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/\"},\"wordCount\":1266,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp\",\"articleSection\":[\"Marketing and Lead Generation\",\"Roofing\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/\",\"name\":\"Roofer Estimate: How to Price & Write Roofing Bids &#8211; Invoice Fly\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp\",\"datePublished\":\"2026-04-06T16:49:12+00:00\",\"dateModified\":\"2026-04-06T16:49:14+00:00\",\"description\":\"Learn how to create an accurate roofer estimate, price roofing jobs, and write professional bids that protect profit margins.\",\"breadcrumb\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#primaryimage\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp\",\"width\":1552,\"height\":1034,\"caption\":\"roofer estimate\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Invoice Fly\",\"item\":\"https:\/\/invoicefly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/industries\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Roofing\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/industries\/roofing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Roofer Estimate Guide: How to Price &amp; Bid Roofing Jobs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/invoicefly.com\/#website\",\"url\":\"https:\/\/invoicefly.com\/\",\"name\":\"Invoice Fly\",\"description\":\"The Best Invoice App\",\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"alternateName\":\"Invoice Fly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/invoicefly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/invoicefly.com\/#organization\",\"name\":\"Invoice Fly\",\"alternateName\":\"Invoice Fly\",\"url\":\"https:\/\/invoicefly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"width\":524,\"height\":113,\"caption\":\"Invoice Fly\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/invoiceflyapp\/\",\"https:\/\/www.instagram.com\/invoiceflyapp\/\",\"https:\/\/www.tiktok.com\/@invoicefly\",\"https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg\"],\"description\":\"Invoice Fly helps you send estimates & invoices, collect credit card and online payments fast, build reports, track expenses, organize your clients and items and run your home service business with ease.\\u2028\",\"legalName\":\"Invoice Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\",\"name\":\"Ellie McKenna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"caption\":\"Ellie McKenna\"},\"description\":\"Ellie McKenna - Author Profile Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. Visit elliemckenna.com to explore her portfolio and services.\",\"sameAs\":[\"http:\/\/elliemckenna.com\",\"https:\/\/www.linkedin.com\/in\/ellie-mckenna\/\"],\"gender\":\"female\",\"award\":[\"Eamon Corcoran\",\"CEO\",\"B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint\"],\"knowsAbout\":[\"Invoicing\",\"SaaS\",\"Mobile Apps\",\"Accounting\",\"Home Service Industry. Content Writing: Long-form blog posts\",\"articles\",\"and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy\",\"email campaigns\",\"social media content\",\"and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content\",\"including explainer videos and branded series (e.g.\",\"Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic\",\"human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph.\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"Copywriter\",\"worksFor\":\"Copywriter & Content Strategist\",\"url\":\"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Presupuesto de techador: C\u00f3mo fijar precios y redactar ofertas de techado - Invoice Fly","description":"Aprenda a crear un presupuesto de techador preciso, a fijar el precio de los trabajos de techado y a redactar ofertas profesionales que protejan los m\u00e1rgenes de beneficio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/presupuesto-techador\/","og_locale":"es_ES","og_type":"article","og_title":"Roofer Estimate Guide: How to Price &amp; Bid Roofing Jobs","og_description":"Learn how to create an accurate roofer estimate, price roofing jobs, and write professional bids that protect profit margins.","og_url":"https:\/\/invoicefly.com\/es\/academia\/presupuesto-techador\/","og_site_name":"Invoice Fly","article_publisher":"https:\/\/www.facebook.com\/invoiceflyapp\/","article_published_time":"2026-04-06T16:49:12+00:00","article_modified_time":"2026-04-06T16:49:14+00:00","og_image":[{"width":1552,"height":1034,"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp","type":"image\/webp"}],"author":"Ellie McKenna","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ellie McKenna","Tiempo de lectura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#article","isPartOf":{"@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/"},"author":{"name":"Ellie McKenna","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67"},"headline":"Roofer Estimate Guide: How to Price &amp; Bid Roofing Jobs","datePublished":"2026-04-06T16:49:12+00:00","dateModified":"2026-04-06T16:49:14+00:00","mainEntityOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/"},"wordCount":1266,"publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp","articleSection":["Marketing and Lead Generation","Roofing","Start Your Business"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/","url":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/","name":"Presupuesto de techador: C\u00f3mo fijar precios y redactar ofertas de techado - Invoice Fly","isPartOf":{"@id":"https:\/\/invoicefly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#primaryimage"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp","datePublished":"2026-04-06T16:49:12+00:00","dateModified":"2026-04-06T16:49:14+00:00","description":"Aprenda a crear un presupuesto de techador preciso, a fijar el precio de los trabajos de techado y a redactar ofertas profesionales que protejan los m\u00e1rgenes de beneficio.","breadcrumb":{"@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/invoicefly.com\/academy\/roofer-estimate\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#primaryimage","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/roofer-estimate-guide.webp","width":1552,"height":1034,"caption":"roofer estimate"},{"@type":"BreadcrumbList","@id":"https:\/\/invoicefly.com\/academy\/roofer-estimate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Invoice Fly","item":"https:\/\/invoicefly.com\/"},{"@type":"ListItem","position":2,"name":"Industries","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/"},{"@type":"ListItem","position":3,"name":"Roofing","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/roofing\/"},{"@type":"ListItem","position":4,"name":"Roofer Estimate Guide: How to Price &amp; Bid Roofing Jobs"}]},{"@type":"WebSite","@id":"https:\/\/invoicefly.com\/#website","url":"https:\/\/invoicefly.com\/","name":"Invoice Fly","description":"La Mejor App de Facturaci\u00f3n","publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"alternateName":"Invoice Fly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/invoicefly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/invoicefly.com\/#organization","name":"Invoice Fly","alternateName":"Invoice Fly","url":"https:\/\/invoicefly.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","width":524,"height":113,"caption":"Invoice Fly"},"image":{"@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invoiceflyapp\/","https:\/\/www.instagram.com\/invoiceflyapp\/","https:\/\/www.tiktok.com\/@invoicefly","https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg"],"description":"Invoice Fly te ayuda a enviar presupuestos y facturas, cobrar tarjetas de cr\u00e9dito y pagos en l\u00ednea r\u00e1pidamente, generar informes, rastrear gastos, organizar tus clientes y art\u00edculos y administrar tu negocio de servicios del hogar con facilidad.","legalName":"Invoice Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67","name":"Ellie McKenna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","caption":"Ellie McKenna"},"description":"Ellie McKenna - Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=93518"}],"version-history":[{"count":7,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93518\/revisions"}],"predecessor-version":[{"id":93529,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93518\/revisions\/93529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/93819"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=93518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=93518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=93518"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=93518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}