{"id":93557,"date":"2026-04-08T18:08:44","date_gmt":"2026-04-08T17:08:44","guid":{"rendered":"https:\/\/invoicefly.com\/?p=93557"},"modified":"2026-04-08T18:08:46","modified_gmt":"2026-04-08T17:08:46","slug":"que-es-un-presupuesto","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-is-a-quotation\/","title":{"rendered":"\u00bfQu\u00e9 es un presupuesto en el mundo de los negocios? Significado y usos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93557\" class=\"elementor elementor-93557\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-151fa320 e-flex e-con-boxed e-con e-parent\" data-id=\"151fa320\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688ca9be elementor-widget elementor-widget-text-editor\" data-id=\"688ca9be\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>A quotation, or quote, is a formal business document that provides a fixed price for specific goods or services, along with the scope of work and key terms such as payment conditions, delivery timelines, and validity period.&nbsp;<\/p>\n\n\n\n<p>It is typically sent by a seller to a potential buyer before a purchase decision is made. Once accepted, a quotation can act as a binding agreement that defines what will be delivered and how much will be paid.<\/p>\n\n\n\n<p>Businesses use quotations to give customers clear, detailed pricing and to avoid confusion before work begins. It helps both sides agree on expectations, costs, and timelines upfront.<\/p>\n\n\n\n<p><strong>This guide will cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What a quotation means in business<\/li>\n\n\n\n<li>Differences between quotes, estimates, and invoices<\/li>\n\n\n\n<li>When to send a quotation<\/li>\n\n\n\n<li>What a quotation includes<\/li>\n\n\n\n<li>Types of business quotes<\/li>\n\n\n\n<li>Whether quotations are legally binding<\/li>\n\n\n\n<li>Common questions about quotes<\/li>\n<\/ul>\n\n\n\n<p>Next, let\u2019s break down what a quotation is in business and how it compares to other pricing documents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-quotation-in-business\"><strong>What is a quotation in business?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-calculating-quotation-costs.jpg\" alt=\"Contractor calculating project costs for quotation\" class=\"wp-image-93558\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-calculating-quotation-costs.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-calculating-quotation-costs-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-calculating-quotation-costs-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-calculating-quotation-costs-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A business quotation is a structured document that outlines a fixed price for a clearly defined product or service. It includes key details such as itemized costs, scope of work, terms, and how long the offer remains valid. Unlike informal pricing discussions, a quotation is precise and intended to be reviewed and approved by the customer.<\/p>\n\n\n\n<p>For example, a landscaping company might send a quotation for a backyard project that includes lawn installation, irrigation setup, and labor. The document would list each service, the total cost (e.g., $3,500), and a validity period such as 30 days.<\/p>\n\n\n\n<p>Quotations are especially common in service industries like construction, marketing, IT, and consulting. They help standardize pricing and reduce disputes by documenting everything in advance.<\/p>\n\n\n\n<p>To understand how quotes compare to invoices in detail, see this guide on<a href=\"https:\/\/invoicefly.com\/academy\/quote-vs-invoice-whats-the-difference\/\"> quote vs invoice differences<\/a>.<\/p>\n\n\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quotation-vs-business-proposal\"><strong>Quotation vs business proposal<\/strong><\/h3>\n\n\n\n<p>A quotation and a business proposal serve different purposes, even though both are used in sales.<\/p>\n\n\n\n<p>A quotation focuses on pricing and specific deliverables. It is usually requested by a customer who already knows what they need. The document answers a simple question: \u201cHow much will this cost?\u201d<\/p>\n\n\n\n<p>A business proposal, on the other hand, is more detailed and persuasive. It often includes strategy, timelines, case studies, and explanations of how the service will solve a problem.<\/p>\n\n\n\n<p>For example, a freelance web designer might send:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>proposal<\/strong> explaining design approach, timeline, and goals<\/li>\n\n\n\n<li>A <strong>quotation<\/strong> showing a fixed price of $2,000 for the project<\/li>\n<\/ul>\n\n\n\n<p>In short, proposals sell the idea, while quotations confirm the price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quotation-vs-proforma-invoice\"><strong>Quotation vs. proforma invoice<\/strong><\/h3>\n\n\n\n<p>A <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-proforma-invoice\/\">proforma invoice<\/a> looks similar to a quotation but serves a slightly different role.<\/p>\n\n\n\n<p>A quotation is sent before a buyer commits. It is an offer that outlines pricing and terms. A proforma invoice is usually issued after the buyer shows intent to proceed but before the final invoice is created.<\/p>\n\n\n\n<p>For instance, an exporter selling goods internationally may send:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A <strong>quotation<\/strong> with pricing details<\/li>\n\n\n\n<li>A <strong>proforma invoice<\/strong> for customs or advance payment<\/li>\n<\/ul>\n\n\n\n<p>According to the <a href=\"https:\/\/beta.trade.gov\/article?id=Quotations-and-Pro-Forma-Invoices\" target=\"_blank\" rel=\"noreferrer noopener\">U.S. Department of Commerce<\/a>, proforma invoices are often used in international trade to declare value before shipment.<\/p>\n\n\n\n<p>The proforma invoice often includes more formal billing details and may be used for financial or legal purposes, while a quotation is mainly for agreement on price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quotation-vs-estimate\"><strong>Quotation vs. estimate<\/strong><\/h3>\n\n\n\n<p>One of the most common points of confusion is the difference between a quotation and an estimate.<\/p>\n\n\n\n<p>A quotation provides a fixed price that does not change once accepted, unless the scope changes. An estimate is an approximate cost that can vary depending on actual work done.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A plumber may give an estimate of $150\u2013$300 for a repair<\/li>\n\n\n\n<li>After inspection, they provide a quotation of $220 for the job<\/li>\n<\/ul>\n\n\n\n<p>Estimates are useful when details are unclear. Quotations are used when the scope is defined and pricing can be locked in.<\/p>\n\n\n\n<p>If you want to go deeper into pricing models, see<a href=\"https:\/\/invoicefly.com\/academy\/hourly-vs-flat-rate-pricing\/\"> hourly vs flat rate pricing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-businesses-need-to-use-quotes\"><strong>Why do businesses need to use quotes?<\/strong><\/h2>\n\n\n\n<p>Quotations play a key role in how businesses communicate pricing and secure work. Instead of long explanations, here are the main reasons businesses rely on quotes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Clear pricing upfront<\/strong><strong><br><\/strong>A quotation shows exactly what the customer is paying for. It breaks down services, quantities, and total cost, so there are no surprises later.<\/li>\n\n\n\n<li><strong>Faster decision-making<\/strong><strong><br><\/strong>When customers receive a clear, structured quote, they can quickly compare options and approve the job without back-and-forth emails.<\/li>\n\n\n\n<li><strong>Reduced disputes<\/strong><strong><br><\/strong>A written quote documents the scope of work and price. If issues come up later, both sides can refer back to the agreed terms.<\/li>\n\n\n\n<li><strong>More professional image<\/strong><strong><br><\/strong>A detailed quotation shows organization and credibility. This can make a big difference when competing against other businesses offering similar services.<\/li>\n\n\n\n<li><strong>Better pricing control<\/strong><strong><br><\/strong>Quotes help businesses include all costs (labor, materials, and<a href=\"https:\/\/invoicefly.com\/academy\/overhead-meaning\/\"> overhead expenses<\/a>) so nothing gets missed. This also helps protect your<a href=\"https:\/\/invoicefly.com\/academy\/how-to-find-profit-margin\/\"> profit margin<\/a>.<\/li>\n\n\n\n<li><strong>Higher conversion rates<\/strong><strong><br><\/strong>A well-presented quote builds trust and makes it easier for customers to say yes, especially when everything is clearly outlined.<\/li>\n<\/ol>\n\n\n\n<p>If you regularly send quotes, using a <a href=\"https:\/\/beta.trade.gov\/article?id=Quotations-and-Pro-Forma-Invoices\">free quote generator<\/a> can help you create professional, accurate documents in minutes without manual formatting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-to-send-a-quotation\"><strong>When to send a quotation<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-worker-sending-quote-tablet.jpg\" alt=\"Construction worker preparing or sending quote on tablet\" class=\"wp-image-93559\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-worker-sending-quote-tablet.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-worker-sending-quote-tablet-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-worker-sending-quote-tablet-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/construction-worker-sending-quote-tablet-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A quotation should be sent when a customer requests pricing and the scope of work is clear enough to define a fixed cost.<\/p>\n\n\n\n<p>This often happens after an initial discussion, site visit, or consultation. At this stage, the business has enough information to provide accurate pricing.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A contractor visits a property and then sends a quote for $8,000<\/li>\n\n\n\n<li>A marketing agency reviews a brief and quotes $1,500 for a campaign<\/li>\n\n\n\n<li>A freelancer receives a project description and sends a fixed price<\/li>\n<\/ul>\n\n\n\n<p>Sending a quotation too early can lead to inaccurate pricing. Sending it too late can slow down the sales process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-long-is-a-quote-valid-for\"><strong>How long is a quote valid for?<\/strong><\/h3>\n\n\n\n<p>Most quotations include a validity period, which is the time frame during which the price remains fixed. This is typically between 7 and 30 days.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A supplier may issue a quote valid for 14 days due to fluctuating material costs<\/li>\n\n\n\n<li>A freelancer may offer a 30-day validity period for services<\/li>\n<\/ul>\n\n\n\n<p>This protects the business from price changes in labor, materials, or market conditions. If the customer accepts the quote within that time, the price stays the same.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-can-a-quotation-price-change\"><strong>Can a quotation price change?<\/strong><\/h3>\n\n\n\n<p>Yes, but only under certain conditions.<\/p>\n\n\n\n<p>Once a quotation is accepted, the price is generally fixed. However, it can change if:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The scope of work is modified<\/li>\n\n\n\n<li>Additional services are requested<\/li>\n\n\n\n<li>Unexpected issues arise<\/li>\n<\/ul>\n\n\n\n<p>For example, a contractor quoting $10,000 for a renovation may need to revise pricing if structural issues are discovered. In such cases, a revised quotation is usually issued.<\/p>\n\n\n\n<p>Before acceptance, businesses can adjust quotes if costs change, but they should clearly communicate updates to the customer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-a-quote\"><strong>How to use a quote<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/itemized-pricing-calculator-documents.jpg\" alt=\"Close-up of calculator and itemized pricing documents\" class=\"wp-image-93560\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/itemized-pricing-calculator-documents.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/itemized-pricing-calculator-documents-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/itemized-pricing-calculator-documents-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/itemized-pricing-calculator-documents-710x472.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A quotation is used as a formal step in the sales process. It bridges the gap between initial discussions and final payment.<\/p>\n\n\n\n<p>Businesses use quotes to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present clear pricing to customers<\/li>\n\n\n\n<li>Outline deliverables and expectations<\/li>\n\n\n\n<li>Secure approval before starting work<\/li>\n<\/ul>\n\n\n\n<p>For example, a graphic designer might send a quote for logo design services. Once the client approves it, the designer begins work based on the agreed terms.<\/p>\n\n\n\n<p>Customers use quotations to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compare pricing from different vendors<\/li>\n\n\n\n<li>Understand what is included in the service<\/li>\n\n\n\n<li>Decide whether to proceed<\/li>\n<\/ul>\n\n\n\n<p>In real-world scenarios, quotes are often part of a workflow:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Inquiry from customer<\/li>\n\n\n\n<li>Discussion or consultation<\/li>\n\n\n\n<li>Quotation sent<\/li>\n\n\n\n<li>Customer approval<\/li>\n\n\n\n<li>Work begins<\/li>\n<\/ol>\n\n\n\n<p>If you&#8217;re in construction or trade services, this<a href=\"https:\/\/invoicefly.com\/academy\/construction-quotation\/\"> construction quotation guide<\/a> shows how quotes fit into real project workflows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-a-quotation-include\"><strong>What does a quotation include<\/strong><\/h2>\n\n\n\n<p>A well-structured quotation contains several key elements that ensure clarity and professionalism.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Itemized breakdown<\/strong>\n<ul class=\"wp-block-list\">\n<li>List of products or services<\/li>\n\n\n\n<li>Quantities and individual prices<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Total cost<\/strong>\n<ul class=\"wp-block-list\">\n<li>Final fixed price<\/li>\n\n\n\n<li>Any taxes or discounts included<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Terms and conditions<\/strong>\n<ul class=\"wp-block-list\">\n<li>Payment terms (e.g., 50% upfront, 50% on completion)<\/li>\n\n\n\n<li>Delivery timelines<\/li>\n\n\n\n<li>Warranty or service terms<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Validity period<\/strong>\n<ul class=\"wp-block-list\">\n<li>How long the quote remains valid (e.g., 14 days)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Business information<\/strong>\n<ul class=\"wp-block-list\">\n<li>Seller and buyer details<\/li>\n\n\n\n<li>Contact information<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>For example, a cleaning company might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weekly cleaning service: $120<\/li>\n\n\n\n<li>Monthly total: $480<\/li>\n\n\n\n<li>Payment due within 7 days<\/li>\n<\/ul>\n\n\n\n<p>If you need a faster way to structure this, using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-quote-generator\/\"> free quote generator<\/a> can help standardize your documents.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-business-quotes\"><strong>Types of business quotes<\/strong><\/h2>\n\n\n\n<p>There are several types of quotations used in different situations, depending on how pricing is structured.<\/p>\n\n\n\n<p>A <strong>fixed price quote<\/strong> is the most common. It provides a set cost for the entire job. For example, a contractor may quote $6,000 for a kitchen remodel.<\/p>\n\n\n\n<p>A <strong>time-based quote<\/strong> charges based on hours or days. For instance, a consultant might quote $100 per hour for 20 hours of work.<\/p>\n\n\n\n<p>A <strong>unit-based quote<\/strong> is used for products or services priced per item. A supplier might quote $10 per unit for 500 units.<\/p>\n\n\n\n<p>A <strong>recurring quote<\/strong> applies to ongoing services. For example, a maintenance company may quote $300 per month for regular service.<\/p>\n\n\n\n<p>Each type serves a different purpose depending on the nature of the work and how predictable the costs are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-is-a-quotation-legally-binding\"><strong>Is a quotation legally binding?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-client-handshake-agreement.jpg\" alt=\"Contractor and client handshake confirming agreement\" class=\"wp-image-93561\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-client-handshake-agreement.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-client-handshake-agreement-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-client-handshake-agreement-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/contractor-client-handshake-agreement-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A quotation can become legally binding once it is accepted by the customer, especially if it includes clear terms and conditions.<\/p>\n\n\n\n<p>When a customer agrees to a quote (either by signing it, approving it in writing, or confirming via email) it can form a contract. This means the business is expected to deliver the services at the agreed price, and the customer is expected to pay.<\/p>\n\n\n\n<p>For example, if a client accepts a $2,000 quote for website development, the business cannot later increase the price without agreement.<\/p>\n\n\n\n<p>However, the exact legal status may depend on local laws and how the quotation is structured. Including clear terms helps strengthen its enforceability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-happens-if-a-customer-doesn-t-pay-a-quote\"><strong>What happens if a customer doesn&#8217;t pay a quote?<\/strong><\/h3>\n\n\n\n<p>If a customer accepts a quotation but fails to pay, the situation is treated as a breach of agreement.<\/p>\n\n\n\n<p>In practice, businesses may:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send reminders or follow-up invoices<\/li>\n\n\n\n<li>Pause or stop work<\/li>\n\n\n\n<li>Charge late fees if stated in terms<\/li>\n\n\n\n<li>Take legal action if necessary<\/li>\n<\/ul>\n\n\n\n<p>For example, a contractor who completes a $5,000 project based on an accepted quote may pursue payment through legal channels if the client refuses to pay.<\/p>\n\n\n\n<p>Clear payment terms in the quotation can help prevent these issues. You can also transition an approved quote into a bill using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\"> free invoice generator<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-quotations-with-invoice-fly\"><strong>Create quotations with Invoice Fly<\/strong><\/h2>\n\n\n\n<p>Using digital tools makes it faster to create and manage quotations without manual work.<\/p>\n\n\n\n<p>For example, a freelancer can reuse templates for consistent pricing, while a contractor can send quotes right after a site visit to win jobs faster.<\/p>\n\n\n\n<p>Common features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre-built <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/quote-templates\/\">templates<\/a><\/li>\n\n\n\n<li>Automatic calculations<\/li>\n\n\n\n<li>Easy editing and duplication<\/li>\n\n\n\n<li>Quote tracking<\/li>\n<\/ul>\n\n\n\n<p>Once a quote is approved, the next step is turning it into an invoice. Invoice Fly lets you handle this in one place: create, send, track, and convert quotes without re-entering details.If you want a simpler workflow, try the <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> and manage everything from quote to payment in one place.<\/p>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4deb1181 e-flex e-con-boxed e-con e-parent\" data-id=\"4deb1181\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7bf4916a elementor-widget elementor-widget-heading\" data-id=\"7bf4916a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1035b881 e-flex e-con-boxed e-con e-parent\" data-id=\"1035b881\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd65875 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"2cd65875\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d8d3972e847\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-2cd65875\">\n                        <a href=\"#collapse-8065b3c69d8d3972e847\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d8d3972e847\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d8d3972e847\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the difference between quotation and invoice?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d8d3972e847\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-2cd65875\" data-parent=\"#accordion-69d8d3972e847\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A quotation is sent before work begins and outlines pricing and terms. An invoice is sent after work is completed and requests payment.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-2cd65875\">\n                        <a href=\"#collapse-d5b379969d8d3972e847\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d8d3972e847\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d8d3972e847\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Is a quote what you pay?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d8d3972e847\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-2cd65875\" data-parent=\"#accordion-69d8d3972e847\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes, if the quote is accepted and the scope does not change, the quoted price is what the customer pays.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-2cd65875\">\n                        <a href=\"#collapse-cd09c8369d8d3972e847\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d8d3972e847\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d8d3972e847\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Can a quotation be used as an invoice?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d8d3972e847\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-2cd65875\" data-parent=\"#accordion-69d8d3972e847\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Not usually. A quotation outlines pricing, while an invoice is a formal payment request. However, some businesses convert accepted quotes into invoices.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-2cd65875\">\n                        <a href=\"#collapse-460c24b69d8d3972e847\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d8d3972e847\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d8d3972e847\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Does a quote mean I have to pay?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d8d3972e847\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-2cd65875\" data-parent=\"#accordion-69d8d3972e847\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No. A quote only becomes binding once it is accepted. Until then, the customer is not obligated to pay.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-2cd65875\">\n                        <a href=\"#collapse-10f451369d8d3972e847\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d8d3972e847\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d8d3972e847\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Is it normal to be charged for a quote?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d8d3972e847\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-2cd65875\" data-parent=\"#accordion-69d8d3972e847\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>In some industries, yes. For example, consultants or specialized contractors may charge for detailed quotes that require time and expertise.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is the difference between quotation and invoice?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>A quotation is sent before work begins and outlines pricing and terms. An invoice is sent after work is completed and requests payment.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Is a quote what you pay?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes, if the quote is accepted and the scope does not change, the quoted price is what the customer pays.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=93557"}],"version-history":[{"count":5,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93557\/revisions"}],"predecessor-version":[{"id":93566,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93557\/revisions\/93566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/93906"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=93557"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=93557"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=93557"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=93557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}