{"id":93633,"date":"2026-04-08T17:55:30","date_gmt":"2026-04-08T16:55:30","guid":{"rendered":"https:\/\/invoicefly.com\/?p=93633"},"modified":"2026-04-08T17:56:05","modified_gmt":"2026-04-08T16:56:05","slug":"ingresos-brutos","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/gross-receipts\/","title":{"rendered":"Explicaci\u00f3n de los ingresos brutos: Definici\u00f3n, ejemplos y c\u00e1lculo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93633\" class=\"elementor elementor-93633\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-205adad8 e-flex e-con-boxed e-con e-parent\" data-id=\"205adad8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27f3136 elementor-widget elementor-widget-text-editor\" data-id=\"27f3136\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Gross receipts are the total amount of money a business receives from all sources during a specific period before subtracting any expenses. This includes sales, service income, fees, commissions, rent, and other incoming payments.<\/p>\n\n<p>In simple terms, gross receipts show how much money came into a business\u2014not how much it kept.<\/p>\n\n<p>This guide will cover everything you need to understand how this number helps with taxes, loans, and day-to-day financial decisions.<\/p>\n<p> <\/p>\n\n<h2 id=\"h-what-are-gross-receipts\" class=\"wp-block-heading\"><strong>What are gross receipts?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-93634\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cash-receipts-shopping-trolley.jpg\" alt=\"Cash and receipts representing total business revenue\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cash-receipts-shopping-trolley.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cash-receipts-shopping-trolley-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cash-receipts-shopping-trolley-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cash-receipts-shopping-trolley-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Gross receipts represent the full amount of revenue a business collects before deducting any costs. This includes all payment methods\u2014cash, credit cards, bank transfers, and online payments.<\/p>\n\n<p>It\u2019s important not to confuse gross receipts with profit. Profit is what remains after expenses. This come before expenses. If you want a deeper breakdown of how revenue fits into broader tax structures, see this guide on<a href=\"https:\/\/invoicefly.com\/academy\/tax-types\/\"> types of taxes<\/a>.<\/p>\n\n<p>For example, a small online store might generate $120,000 in gross receipts in a year. But after paying for inventory, shipping, ads, and software, the owner may only keep $25,000 as profit.<\/p>\n\n<p>Gross receipts can also include more than just sales. A business might earn:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Service fees<\/li>\n\n<li>Interest from business accounts<\/li>\n\n<li>Rental income<\/li>\n\n<li>Commissions<\/li>\n<\/ul>\n\n<p>A freelance web designer, for example, might earn $60,000 from client work and another $2,000 from referral commissions. Both count toward gross receipts. In some regions, these earnings may fall under systems like<a href=\"https:\/\/invoicefly.com\/academy\/goods-and-services-tax\/\"> goods and services tax<\/a> depending on how revenue is classified.<\/p>\n\n<p>The exact definition can vary slightly depending on tax rules or applications, but the core idea stays the same:<strong> total incoming revenue before deductions.<\/strong><\/p>\n\n<h3 id=\"h-gross-receipts-example\" class=\"wp-block-heading\"><strong>Gross receipts example<\/strong><\/h3>\n\n<p>Let\u2019s look at a simple monthly example.<\/p>\n\n<p>A small caf\u00e9 earns:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>$30,000 from food and drinks<\/li>\n\n<li>$4,000 from catering orders<\/li>\n\n<li>$200 in interest<\/li>\n<\/ul>\n\n<p>Total gross receipts = $34,200<\/p>\n\n<p>Even if the caf\u00e9 spends:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>$12,000 on ingredients<\/li>\n\n<li>$8,000 on staff<\/li>\n\n<li>$3,000 on rent<\/li>\n<\/ul>\n\n<p>Those costs do not reduce gross receipts. They only affect profit.<\/p>\n\n<p>Another example: a freelance photographer completes 5 shoots at $1,500 each and sells $500 in prints.<\/p>\n\n<p>Gross receipts = $8,000<\/p>\n\n<p>Even if she spends $2,000 on travel and editing tools, her gross receipts remain $8,000. Understanding eligible expenses later ties into strategies like<a href=\"https:\/\/invoicefly.com\/academy\/tax-deductions-tips-for-small-businesses\/\"> tax deductions for small businesses<\/a>.<\/p>\n\n<p>These examples show that gross receipts reflect activity, not profitability.<\/p>\n\n<h2 id=\"h-what-can-you-use-gross-receipts-for\" class=\"wp-block-heading\"><strong>What can you use gross receipts for?<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-93635\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-reviewing-financial-data.jpg\" alt=\"Business owner reviewing revenue and financial documents on laptop\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-reviewing-financial-data.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-reviewing-financial-data-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-reviewing-financial-data-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-owner-reviewing-financial-data-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Gross receipts are used in many business situations. They provide a quick snapshot of how much money flows into a business.<\/p>\n\n<p>Common uses include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tax reporting<\/li>\n\n<li>Loan applications<\/li>\n\n<li>Business performance tracking<\/li>\n\n<li>Program eligibility<\/li>\n<\/ul>\n\n<p>For example, a retail store might compare monthly gross receipts to identify busy seasons. If December brings in $80,000 but February only $30,000, that pattern helps with staffing and inventory planning. This becomes even more important when dealing with rules like<a href=\"https:\/\/invoicefly.com\/academy\/sales-tax-nexus\/\"> sales tax nexus<\/a> across different locations.<\/p>\n\n<p>A contractor might track quarterly gross receipts to decide when to hire extra workers.<\/p>\n\n<p>Because gross receipts are easy to measure and hard to manipulate, they are often the first number banks, agencies, and analysts review.<\/p>\n\n<h3 id=\"h-gross-receipts-tax\" class=\"wp-block-heading\"><strong>Gross receipts tax<\/strong><\/h3>\n\n<p>Gross receipts tax is based on total revenue, not profit. This means businesses may owe tax even if they have high expenses.<\/p>\n\n<p>For example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A delivery company earns $300,000<\/li>\n\n<li>Expenses total $270,000<\/li>\n\n<li>Profit = $30,000<\/li>\n<\/ul>\n\n<p>If a 5% GRT applies, the tax is based on $300,000\u2014not $30,000.<\/p>\n\n<p>Tax owed = $15,000<\/p>\n\n<p>That\u2019s half the company\u2019s profit, which can be challenging for low-margin businesses.<\/p>\n\n<p>Some businesses adjust pricing to account for this tax. For instance, a service provider might slightly increase rates to cover the added cost. You can explore this in more detail in this guide on<a href=\"https:\/\/invoicefly.com\/academy\/gross-receipts-tax\/\"> gross receipts tax<\/a>.<\/p>\n\n<p>In some cases, additional rules like<a href=\"https:\/\/invoicefly.com\/academy\/reverse-charge-vat\/\"> reverse charge VAT<\/a> or<a href=\"https:\/\/invoicefly.com\/academy\/withholding-tax\/\"> withholding tax<\/a> may also affect how revenue is reported or taxed.<\/p>\n\n<p><a href=\"https:\/\/www.irs.gov\/charities-non-profits\/gross-receipts-defined\">For official guidance<\/a>, tax authorities like the IRS explain how revenue is reported and classified.<\/p>\n\n<h3 id=\"h-business-loans\" class=\"wp-block-heading\"><strong>Business loans<\/strong><\/h3>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"670\" class=\"wp-image-93637\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-handshake-loan-agreement.jpg\" alt=\"Business handshake representing loan approval or financial agreement\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-handshake-loan-agreement.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-handshake-loan-agreement-300x201.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-handshake-loan-agreement-768x515.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-handshake-loan-agreement-710x476.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Lenders use gross receipts to evaluate whether a business generates enough revenue to repay a loan.<\/p>\n\n<p>For example, a landscaping business applying for a $50,000 loan might report:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Annual gross receipts: $250,000<\/li>\n<\/ul>\n\n<p>This tells the lender the business has steady activity. Combined with bank statements and credit history, it helps assess risk.<\/p>\n\n<p>Even if profits vary, consistent gross receipts can show stability. A seasonal business, like a holiday d\u00e9cor company, may earn most of its income in a few months.<\/p>\n\n<p>A freelancer earning $80,000 annually in gross receipts may qualify for financing if income is consistent. Lenders may also evaluate total obligations, which ties into understanding your<a href=\"https:\/\/invoicefly.com\/academy\/what-is-tax-liability\/\"> tax liability<\/a>.<\/p>\n\n<p>Organizations like the U.S. Small Business Administration (SBA) also use revenue metrics when supporting loan programs.<\/p>\n\n<h3 id=\"h-personal-income\" class=\"wp-block-heading\"><strong>Personal income<\/strong><\/h3>\n\n<p>For self-employed individuals, gross receipts are closely tied to personal income\u2014but they are not the same.<\/p>\n\n<p>Example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Gross receipts: $70,000<\/li>\n\n<li>Expenses: $20,000<\/li>\n\n<li>Net income: $50,000<\/li>\n<\/ul>\n\n<p>The owner does not take home $70,000. Expenses reduce what they actually earn.<\/p>\n\n<p>This distinction is important for budgeting. A consultant might see $6,000 come in during a month, but real income is lower after costs.<\/p>\n\n<p>Tracking gross receipts still helps. It shows growth trends. For example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Year 1: $50,000<\/li>\n\n<li>Year 2: $75,000<\/li>\n<\/ul>\n\n<p>This also connects to how income is reported, including concepts like<a href=\"https:\/\/invoicefly.com\/academy\/adjusted-gross-income\/\"> adjusted gross income<\/a> and planning for<a href=\"https:\/\/invoicefly.com\/academy\/quarterly-estimated-taxes\/\"> quarterly estimated taxes<\/a>.<\/p>\n\n<p>For contractors specifically, it\u2019s useful to review<a href=\"https:\/\/invoicefly.com\/academy\/estimated-taxes-for-contractors\/\"> estimated taxes for contractors<\/a> and<a href=\"https:\/\/invoicefly.com\/academy\/tax-deductions-for-contractors\/\"> tax deductions for contractors<\/a>.<\/p>\n\n<h3 id=\"h-small-business-determination-and-qualifications\" class=\"wp-block-heading\"><strong>Small business determination and qualifications<\/strong><\/h3>\n\n<p>Many programs use gross receipts to determine if a business qualifies as \u201csmall.\u201d<\/p>\n\n<p>For example:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>A grant program may require under $1 million in annual gross receipts<\/li>\n\n<li>A tax rule may apply only to businesses under a certain threshold<\/li>\n<\/ul>\n\n<p>If a company grows beyond that limit, it may lose access to benefits.<\/p>\n\n<p>A construction company averaging $3 million in gross receipts over three years might qualify for certain programs. If it grows to $5 million, eligibility may change.<\/p>\n\n<p>This matters because crossing thresholds can affect:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Tax obligations<\/li>\n\n<li>Reporting requirements<\/li>\n\n<li>Access to funding<\/li>\n<\/ul>\n\n<p>For businesses operating across regions, this may also involve rules like<a href=\"https:\/\/invoicefly.com\/academy\/multi-state-income-tax\/\"> multi-state income tax<\/a>.\u00a0<\/p>\n\n<p>Other factors like deductions\u2014such as<a href=\"https:\/\/invoicefly.com\/academy\/home-office-deduction-rules\/\"> home office deduction rules<\/a> or even<a href=\"https:\/\/invoicefly.com\/academy\/family-employment-tax-benefits\/\"> family employment tax benefits<\/a>\u2014can influence overall financial positioning.\u00a0<\/p>\n\n<h2 id=\"h-how-to-calculate-gross-receipts\" class=\"wp-block-heading\"><strong>How to calculate gross receipts<\/strong><\/h2>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-image-93636\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/businessman-calculating-financial-figures.jpg\" alt=\"Businessman calculating financial figures and expenses\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/businessman-calculating-financial-figures.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/businessman-calculating-financial-figures-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/businessman-calculating-financial-figures-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/businessman-calculating-financial-figures-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n<p>Calculating gross receipts is straightforward. Add all incoming revenue during a specific period.<\/p>\n\n<p>Steps:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Add product sales<\/li>\n\n<li>Add service income<\/li>\n\n<li>Add fees and commissions<\/li>\n\n<li>Add other business-related income<\/li>\n<\/ul>\n\n<p>Example:<\/p>\n\n<p>A marketing agency earns:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>$100,000 from retainers<\/li>\n\n<li>$30,000 from projects<\/li>\n\n<li>$5,000 in commissions<\/li>\n<\/ul>\n\n<p>Gross receipts = $135,000<\/p>\n\n<p>No expenses are subtracted.<\/p>\n\n<p>Accuracy is key. Businesses should pull data from:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Bank deposits<\/li>\n\n<li>Payment processors<\/li>\n\n<li>Invoicing systems<\/li>\n\n<li>Point-of-sale tools<\/li>\n<\/ul>\n\n<p>For example, a retail store might have:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>In-store sales<\/li>\n\n<li>Online orders<\/li>\n\n<li>Marketplace payouts<\/li>\n<\/ul>\n\n<p>All must be included.<\/p>\n\n<p>Using tools like an <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">invoice generator<\/a> or <a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\">estimate system<\/a> helps keep records consistent, especially when tracking items like mileage using guides such as<a href=\"https:\/\/invoicefly.com\/academy\/how-to-track-business-mileage-for-tax-deductions-in-the-us\/\"> how to track business mileage<\/a>.<\/p>\n\n<p>To better understand how gross receipts fit into the bigger picture of taxation, review our complete guide on<a href=\"https:\/\/invoicefly.com\/academy\/tax-types\/\"> types of taxes<\/a>.<\/p>\n\n<h2 id=\"h-manage-your-business-finances-more-accurately\" class=\"wp-block-heading\"><strong>Manage Your Business Finances More Accurately<\/strong><\/h2>\n\n<p>Tracking gross receipts is one of the simplest ways to understand how money flows through your business\u2014but doing it manually can lead to missed income, messy records, and reporting errors.<\/p>\n\n<p>Using a tool like Invoice Fly\u2019s <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> makes it easier to stay organized. You can create invoices, track payments, and keep all your income records in one place. This helps ensure you are always accurate when it\u2019s time to file taxes, apply for loans, or review performance.<\/p>\n\n<p>Instead of piecing together numbers from different platforms, you can rely on a single system that reflects your real revenue in real time.<\/p>\n<p> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3821e6 e-flex e-con-boxed e-con e-parent\" data-id=\"b3821e6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14c3944c elementor-widget elementor-widget-heading\" data-id=\"14c3944c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd7ee7 e-flex e-con-boxed e-con e-parent\" data-id=\"dd7ee7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6248b11a elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"6248b11a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d6c5e37de26\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-6248b11a\">\n                        <a href=\"#collapse-8065b3c69d6c5e37de26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d6c5e37de26\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d6c5e37de26\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the meaning of gross receipts?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d6c5e37de26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-6248b11a\" data-parent=\"#accordion-69d6c5e37de26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Gross receipts are the total income a business receives before subtracting expenses. This includes sales, services, and other income sources.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-6248b11a\">\n                        <a href=\"#collapse-d5b379969d6c5e37de26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d6c5e37de26\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d6c5e37de26\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do you calculate gross receipts?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d6c5e37de26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-6248b11a\" data-parent=\"#accordion-69d6c5e37de26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Add all revenue earned during a period, including sales and fees, without subtracting costs.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-6248b11a\">\n                        <a href=\"#collapse-cd09c8369d6c5e37de26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d6c5e37de26\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d6c5e37de26\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What does gross mean on a receipt?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d6c5e37de26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-6248b11a\" data-parent=\"#accordion-69d6c5e37de26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>\u201cGross\u201d means the full amount before deductions like expenses or taxes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-6248b11a\">\n                        <a href=\"#collapse-460c24b69d6c5e37de26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d6c5e37de26\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d6c5e37de26\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What should I put for gross receipts?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d6c5e37de26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-6248b11a\" data-parent=\"#accordion-69d6c5e37de26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Report the total income your business received based on the required time period and rules.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-6248b11a\">\n                        <a href=\"#collapse-10f451369d6c5e37de26\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d6c5e37de26\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d6c5e37de26\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Why do I have to pay gross receipts tax?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d6c5e37de26\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-6248b11a\" data-parent=\"#accordion-69d6c5e37de26\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Some regions tax total revenue instead of profit, meaning businesses owe tax based on income before expenses.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is the meaning of gross receipts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Gross receipts are the total income a business receives before subtracting expenses. This includes sales, services, and other income sources.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How do you calculate gross receipts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Add all revenue earned during a period, including sales and fees, without subtracting costs.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What does gross mean on a receipt?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>\u201cGross\u201d means the full amount before deductions like expenses or taxes.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. What should I put for gross receipts?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Report the total income your business received based on the required time period and rules.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. Why do I have to pay gross receipts tax?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Some regions tax total revenue instead of profit, meaning businesses owe tax based on income before expenses.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Gross receipts are the total amount of money a business receives from all sources during a specific period before subtracting any expenses. This includes sales, service income, fees, commissions, rent, and other incoming payments. In simple terms, gross receipts show how much money came into a business\u2014not how much it kept. This guide will cover [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":93890,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,156],"tags":[],"ppma_author":[101],"class_list":["post-93633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-legal-taxes","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gross Receipts: Definition, Examples, and How to Calculate &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what gross receipts mean, how to calculate them, and why businesses use gross receipts for taxes, loans, and financial reporting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/ingresos-brutos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gross Receipts Explained: Definition, Examples, and Calculation\" \/>\n<meta property=\"og:description\" content=\"Learn what gross receipts mean, how to calculate them, and why businesses use gross receipts for taxes, loans, and financial reporting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/ingresos-brutos\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-08T16:55:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T16:56:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/gross-receipts-explained.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/gross-receipts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/gross-receipts\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Gross Receipts Explained: Definition, Examples, and Calculation\",\"datePublished\":\"2026-04-08T16:55:30+00:00\",\"dateModified\":\"2026-04-08T16:56:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/gross-receipts\/\"},\"wordCount\":1348,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/gross-receipts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/gross-receipts-explained.webp\",\"articleSection\":[\"Legal &amp; 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=93633"}],"version-history":[{"count":7,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93633\/revisions"}],"predecessor-version":[{"id":93893,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93633\/revisions\/93893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/93890"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=93633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=93633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=93633"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=93633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}