{"id":93660,"date":"2026-04-08T17:50:18","date_gmt":"2026-04-08T16:50:18","guid":{"rendered":"https:\/\/invoicefly.com\/?p=93660"},"modified":"2026-04-08T17:50:32","modified_gmt":"2026-04-08T16:50:32","slug":"rentabilidad-y-gestion-de-costes","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/profitability-and-cost-management\/","title":{"rendered":"Gesti\u00f3n de costes y rentabilidad: Las 5 mejores herramientas para 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"93660\" class=\"elementor elementor-93660\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b61a422 e-flex e-con-boxed e-con e-parent\" data-id=\"7b61a422\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44006acd elementor-widget elementor-widget-text-editor\" data-id=\"44006acd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Profitability and cost management is the process of tracking revenue, allocating direct and indirect costs, and analyzing which products, services, projects, or customers generate the strongest margins. Instead of relying only on basic accounting reports, businesses use profitability and cost management software to model costs, compare scenarios, and make better pricing and resource decisions. Modern tools can also automate reporting, improve visibility across teams, and help leaders spot hidden costs before they hurt profit.<\/p>\n\n\n\n<p>This guide will cover:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What profitability and cost management is and why it matters<\/li>\n\n\n\n<li>Key formulas for calculating costs and profitability<\/li>\n\n\n\n<li>The top 5 profitability and cost management software tools in 2026<\/li>\n\n\n\n<li>How to choose the right solution for your business<\/li>\n\n\n\n<li>Common questions about cost and profitability management<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-profitability-and-cost-management\"><strong>What is profitability and cost management<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"804\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/financial-performance-dashboard.jpg\" alt=\"Modern workspace with laptop displaying financial analytics dashboard\" class=\"wp-image-93661\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/financial-performance-dashboard.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/financial-performance-dashboard-300x241.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/financial-performance-dashboard-768x617.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/financial-performance-dashboard-710x571.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Profitability and cost management (PCM) is a strategic approach that helps businesses understand how money flows through their operations. It goes beyond traditional accounting by analyzing both revenue and costs at a deeper level\u2014across products, services, customers, and departments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-components-of-profitability-and-cost-management\"><strong>Key components of profitability and cost management<\/strong><\/h3>\n\n\n\n<p>PCM focuses on several core areas that give businesses clearer financial visibility:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cost allocation<\/strong>: Assigning both direct and indirect costs to specific activities, products, or customers<\/li>\n\n\n\n<li><strong>Revenue tracking<\/strong>: Monitoring income streams across different segments<\/li>\n\n\n\n<li><strong>Profit analysis<\/strong>: Measuring margins at granular levels, such as per project or client<\/li>\n\n\n\n<li><strong>Scenario modeling<\/strong>: Testing pricing or cost changes before implementing them<\/li>\n<\/ul>\n\n\n\n<p>For example, a construction company may discover that while one project brings in $50,000 in revenue, the true cost (including labor, materials, equipment, and overhead) is $48,000. That leaves only $2,000 in profit, far less than expected.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-pcm-matters-for-modern-businesses\"><strong>Why PCM matters for modern businesses<\/strong><\/h3>\n\n\n\n<p>Without proper cost visibility, businesses often make decisions based on incomplete data. PCM helps fix that by offering:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Deep visibility<\/strong> into hidden costs across operations<\/li>\n\n\n\n<li><strong>Accurate cost allocation<\/strong> using consumption-based methods<\/li>\n\n\n\n<li><strong>Operational optimization<\/strong> through \u201cwhat-if\u201d scenario planning<\/li>\n\n\n\n<li><strong>Better decision-making<\/strong> with real-time dashboards and reports<\/li>\n<\/ul>\n\n\n\n<p>A retail business, for instance, might assume all products are equally profitable. PCM analysis may reveal that certain items have high return rates or storage costs, reducing actual profit margins.<\/p>\n\n\n\n<p>At a broader level, PCM supports financial planning alongside metrics like<a href=\"https:\/\/invoicefly.com\/academy\/gross-profit-vs-net-profit\/\"> gross profit vs net profit<\/a> and helps businesses understand how each cost layer impacts final earnings.<\/p>\n\n\n\n<p>If you&#8217;re trying to track costs and profits more clearly, using an<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoice maker<\/a> can help connect your revenue directly with real expenses in one place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example\"><strong>Example<\/strong><\/h3>\n\n\n\n<p>Imagine a marketing agency serving 20 clients. On paper, all clients appear profitable. After implementing PCM, the agency discovers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5 clients generate 60% of total profit<\/li>\n\n\n\n<li>8 clients barely break even due to high service demands<\/li>\n\n\n\n<li>7 clients are actually unprofitable<\/li>\n<\/ul>\n\n\n\n<p>With this insight, the agency can adjust pricing, reduce scope, or drop unprofitable clients altogether. Businesses often combine this analysis with metrics like<a href=\"https:\/\/invoicefly.com\/academy\/operating-income\/\"> operating income<\/a> to get a full financial picture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-formulas-for-calculating-cost-and-profitability\"><strong>Formulas for calculating cost and profitability<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cost-management-strategy-meeting.jpg\" alt=\"Colleagues discussing financial reports and cost planning in office meeting\" class=\"wp-image-93662\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cost-management-strategy-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cost-management-strategy-meeting-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cost-management-strategy-meeting-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/cost-management-strategy-meeting-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Understanding profitability requires more than software\u2014it depends on applying the right formulas. These calculations help businesses evaluate performance and make smarter financial decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gross-profit-formula\"><strong>Gross profit formula<\/strong><\/h3>\n\n\n\n<p>Gross profit measures how much money remains after subtracting the cost of goods sold (COGS).<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>Gross Profit = Revenue \u2212 Cost of Goods Sold<\/p>\n\n\n\n<p>For example, if a business generates $100,000 in revenue and spends $60,000 on production costs, the gross profit is $40,000.<\/p>\n\n\n\n<p>This metric is useful for evaluating product-level performance. A manufacturing company might compare gross profit across different product lines to identify which ones deliver the highest returns. Learn more about how<a href=\"https:\/\/invoicefly.com\/academy\/gross-margin\/\"> gross margin<\/a> impacts pricing decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-net-profit-formula\"><strong>Net profit formula<\/strong><\/h3>\n\n\n\n<p>Net profit reflects the actual earnings after all expenses are deducted, including operating costs, taxes, and interest.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>Net Profit = Total Revenue \u2212 Total Expenses<\/p>\n\n\n\n<p>If the same business has $40,000 in gross profit but incurs $25,000 in operating expenses, the net profit is $15,000.<\/p>\n\n\n\n<p>This is the most important profitability metric because it shows the true financial outcome. For tax-related considerations, businesses can refer to the IRS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contribution-margin\"><strong>Contribution margin<\/strong><\/h3>\n\n\n\n<p>Contribution margin helps determine how much revenue contributes to covering fixed costs.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>Contribution Margin = Sales Revenue \u2212 Variable Costs<\/p>\n\n\n\n<p>For instance, if a product sells for $50 and costs $30 to produce, the contribution margin is $20.<\/p>\n\n\n\n<p>Businesses use this to decide pricing strategies and determine whether a product is worth continuing. Understanding<a href=\"https:\/\/invoicefly.com\/academy\/variable-cost\/\"> variable cost<\/a> behavior is essential when calculating this metric.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-break-even-point\"><strong>Break-even point<\/strong><\/h3>\n\n\n\n<p>The break-even point tells you how much you need to sell to cover all costs.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>Break-even point = Fixed Costs \u00f7 Contribution Margin per unit<\/p>\n\n\n\n<p>If fixed costs are $10,000 and each unit contributes $20, the business must sell 500 units to break even.<\/p>\n\n\n\n<p>This is critical for startups or new product launches. You can explore this further using the<a href=\"https:\/\/invoicefly.com\/academy\/break-even-point-formula\/\"> break-even point formula<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-profit-margin\"><strong>Profit margin<\/strong><\/h3>\n\n\n\n<p>Profit margin shows how much of each dollar earned turns into profit.<\/p>\n\n\n\n<p><strong>Formula:<\/strong><strong><br><\/strong>Profit Margin = (Net Profit \u00f7 Revenue) \u00d7 100<\/p>\n\n\n\n<p>If net profit is $15,000 on $100,000 revenue, the margin is 15%. Businesses often track this alongside<a href=\"https:\/\/invoicefly.com\/academy\/profitability-ratios\/\"> profitability ratios<\/a> to measure performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-0\"><strong>Example<\/strong><\/h3>\n\n\n\n<p>A freelance designer charges $2,000 per project. Their costs include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Software subscriptions: $200\/month<\/li>\n\n\n\n<li>Marketing: $300\/month<\/li>\n\n\n\n<li>Time investment: 40 hours<\/li>\n<\/ul>\n\n\n\n<p>By calculating contribution margin and profit margin, the designer can decide whether to raise rates or reduce costs. Many freelancers also rely on<a href=\"https:\/\/invoicefly.com\/academy\/cost-accounting\/\"> cost accounting<\/a> principles to better understand their expenses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-5-profitability-and-cost-management-software\"><strong>Top 5 Profitability and Cost Management Software<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/profit-calculation-finance-desk.jpg\" alt=\"Accounting workspace with calculator and financial data on desk\" class=\"wp-image-93663\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/profit-calculation-finance-desk.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/profit-calculation-finance-desk-300x169.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/profit-calculation-finance-desk-768x432.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/profit-calculation-finance-desk-710x400.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Choosing the right software can transform how businesses track costs and improve margins. Below are five leading tools in 2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-invoice-fly\">1. <strong>Invoice Fly<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">Invoice Fly<\/a> is designed for small businesses and service-based professionals who need simple but powerful cost and profitability tracking.<\/p>\n\n\n\n<p>It focuses on core workflows like invoicing, estimates, and reporting, making it easy to connect revenue with expenses.<\/p>\n\n\n\n<p>Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invoice and estimate creation<\/li>\n\n\n\n<li>Expense tracking<\/li>\n\n\n\n<li>Profitability reporting<\/li>\n\n\n\n<li>Job and project tracking<\/li>\n<\/ul>\n\n\n\n<p>A small HVAC business, for example, can use Invoice Fly to estimate a job at $5,000, track actual expenses of $3,800, and instantly see a $1,200 profit.<\/p>\n\n\n\n<p>This kind of real-time insight helps business owners adjust pricing and avoid undercharging.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-netsuite\">2. <strong>NetSuite<\/strong><\/h3>\n\n\n\n<p>NetSuite offers a comprehensive ERP solution with advanced profitability and cost management capabilities.<\/p>\n\n\n\n<p>It is ideal for mid-sized to large businesses that need detailed financial modeling and reporting.<\/p>\n\n\n\n<p>Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Multi-dimensional profitability analysis<\/li>\n\n\n\n<li>Real-time dashboards<\/li>\n\n\n\n<li>Automated cost allocation<\/li>\n\n\n\n<li>Integration with other business systems<\/li>\n<\/ul>\n\n\n\n<p>For example, a global e-commerce company can use NetSuite to analyze profitability by region, product category, and customer segment simultaneously.<\/p>\n\n\n\n<p>This helps identify which markets generate the highest returns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-oracle\">3. <strong>Oracle<\/strong><\/h3>\n\n\n\n<p>Oracle\u2019s profitability and cost management cloud service (PCMCS) is built for enterprise-level organizations.<\/p>\n\n\n\n<p>It provides deep financial modeling and scenario analysis.<\/p>\n\n\n\n<p>Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Advanced cost allocation models<\/li>\n\n\n\n<li>\u201cWhat-if\u201d scenario planning<\/li>\n\n\n\n<li>Integration with Oracle EPM tools<\/li>\n\n\n\n<li>Scalable cloud infrastructure<\/li>\n<\/ul>\n\n\n\n<p>A large bank might use Oracle PCMCS to analyze profitability across thousands of customers and services, identifying high-value segments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-sap\">4. <strong>SAP<\/strong><\/h3>\n\n\n\n<p>SAP profitability and cost management solutions are widely used in manufacturing and large enterprises.<\/p>\n\n\n\n<p>They focus on detailed cost tracking and operational efficiency.<\/p>\n\n\n\n<p>Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Activity-based costing<\/li>\n\n\n\n<li>Real-time analytics<\/li>\n\n\n\n<li>Integration with SAP ERP systems<\/li>\n\n\n\n<li>Industry-specific solutions<\/li>\n<\/ul>\n\n\n\n<p>For example, a manufacturing firm can track machine costs, labor, and materials to determine the true cost of each product. Data from the U.S. Small Business Administration shows that improving <a href=\"https:\/\/www.sba.gov\/business-guide\/manage-your-business\/manage-your-finances\" target=\"_blank\" rel=\"noreferrer noopener\">cost control<\/a> is a key factor in long-term business survival.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-plaidcloud\">5. <strong>PlaidCloud<\/strong><\/h3>\n\n\n\n<p>PlaidCloud is a modern analytics platform that combines data integration with profitability insights.<\/p>\n\n\n\n<p>It is ideal for companies that want flexible and customizable reporting.<\/p>\n\n\n\n<p>Key features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data centralization<\/li>\n\n\n\n<li>Predictive analytics<\/li>\n\n\n\n<li>Custom dashboards<\/li>\n\n\n\n<li>Scenario modeling<\/li>\n<\/ul>\n\n\n\n<p>A retail chain can use PlaidCloud to forecast profitability based on seasonal trends and adjust inventory accordingly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-cost-and-profitability-management-software\"><strong>How to choose cost and profitability management software<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-software-erp-dashboard.jpg\" alt=\"Business professional analyzing financial data and investment performance on screen\" class=\"wp-image-93664\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-software-erp-dashboard.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-software-erp-dashboard-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-software-erp-dashboard-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/03\/business-software-erp-dashboard-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Selecting the right PCM software depends on your business size, complexity, and goals. Not all tools offer the same level of functionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-define-your-business-needs\"><strong>Define your business needs<\/strong><\/h3>\n\n\n\n<p>Start by identifying what you want to achieve.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do you need basic cost tracking or advanced modeling?<\/li>\n\n\n\n<li>Are you managing projects, products, or services?<\/li>\n\n\n\n<li>Do you need real-time reporting?<\/li>\n<\/ul>\n\n\n\n<p>A freelancer may only need simple invoicing and expense tracking, while a large company requires detailed analytics. If you&#8217;re planning long-term growth, building<a href=\"https:\/\/invoicefly.com\/academy\/how-to-create-financial-projections\/\"> financial projections<\/a> can help guide your decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consider-scalability\"><strong>Consider scalability<\/strong><\/h3>\n\n\n\n<p>Your software should grow with your business.<\/p>\n\n\n\n<p>For example, a startup may begin with basic tools but later need advanced reporting as operations expand.<\/p>\n\n\n\n<p>Choosing scalable software avoids costly migrations later. This is especially important when managing resources like<a href=\"https:\/\/invoicefly.com\/academy\/working-capital\/\"> working capital<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-evaluate-ease-of-use\"><strong>Evaluate ease of use<\/strong><\/h3>\n\n\n\n<p>Complex tools can slow down adoption.<\/p>\n\n\n\n<p>If your team struggles to use the system, the data becomes unreliable.<\/p>\n\n\n\n<p>A small business owner, for instance, may prefer a tool with a simple dashboard over one with complex financial models.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-integration-capabilities\"><strong>Integration capabilities<\/strong><\/h3>\n\n\n\n<p>Your PCM software should connect with existing tools like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accounting software<\/li>\n\n\n\n<li>CRM systems<\/li>\n\n\n\n<li>Payroll platforms<\/li>\n<\/ul>\n\n\n\n<p>This ensures data flows seamlessly across your business and improves accuracy in reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cost-vs-value\"><strong>Cost vs value<\/strong><\/h3>\n\n\n\n<p>Pricing varies widely.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Basic tools: $10\u2013$50\/month<\/li>\n\n\n\n<li>Mid-range solutions: $100\u2013$500\/month<\/li>\n\n\n\n<li>Enterprise systems: thousands per month<\/li>\n<\/ul>\n\n\n\n<p>A small business should focus on value, not just price. Spending $50\/month on a tool that improves margins by 10% is a strong investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-example-1\"><strong>Example<\/strong><\/h3>\n\n\n\n<p>A growing construction company tested two tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tool A: $30\/month, basic tracking<\/li>\n\n\n\n<li>Tool B: $200\/month, advanced reporting<\/li>\n<\/ul>\n\n\n\n<p>After switching to Tool B, they identified cost overruns that saved $3,000 per project. The higher cost delivered far greater value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improve-your-profitability-with-the-right-tools\"><strong>Improve Your Profitability with the Right Tools<\/strong><\/h2>\n\n\n\n<p>Tracking profitability manually can quickly become overwhelming, especially as your business grows. Using the right tools helps you stay in control of your numbers without adding complexity.<\/p>\n\n\n\n<p>With Invoice Fly, you can create invoices, track expenses, and monitor profitability in one place. Whether you&#8217;re managing projects or day-to-day operations, having clear financial data helps you make faster and more accurate decisions.Start by organizing your workflow with tools like an<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoice maker<\/a> or improve your pricing process using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\"> free estimate generator<\/a> to send professional quotes that reflect your true costs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44c52207 e-flex e-con-boxed e-con e-parent\" data-id=\"44c52207\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63c164e3 elementor-widget elementor-widget-heading\" data-id=\"63c164e3\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about Profitability and Cost Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-162c94c3 e-flex e-con-boxed e-con e-parent\" data-id=\"162c94c3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2e9b8a elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"1c2e9b8a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69d8c3181c61d\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-1c2e9b8a\">\n                        <a href=\"#collapse-8065b3c69d8c3181c61d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69d8c3181c61d\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69d8c3181c61d\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is profitability and cost management?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69d8c3181c61d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-1c2e9b8a\" data-parent=\"#accordion-69d8c3181c61d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Profitability and cost management is the process of analyzing revenue and costs to determine which parts of a business generate profit. It helps businesses allocate resources efficiently and improve financial performance.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-1c2e9b8a\">\n                        <a href=\"#collapse-d5b379969d8c3181c61d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969d8c3181c61d\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969d8c3181c61d\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What are the 4 steps of cost management?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969d8c3181c61d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-1c2e9b8a\" data-parent=\"#accordion-69d8c3181c61d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The four steps are:<\/p>\n<ul>\n<li>Planning costs<\/li>\n<li>Estimating costs<\/li>\n<li>Budgeting costs<\/li>\n<li>Controlling costs<\/li>\n<\/ul>\n<p>For example, a construction company plans material costs, estimates labor, sets a budget, and tracks actual spending during the project.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-1c2e9b8a\">\n                        <a href=\"#collapse-cd09c8369d8c3181c61d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369d8c3181c61d\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369d8c3181c61d\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Why are so many HVAC companies for sale?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369d8c3181c61d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-1c2e9b8a\" data-parent=\"#accordion-69d8c3181c61d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Common profitability ratios include:<\/p>\n<ul>\n<li>Gross profit margin<\/li>\n<li>Net profit margin<\/li>\n<li>Operating margin<\/li>\n<li>Return on assets (ROA)<\/li>\n<li>Return on equity (ROE)<\/li>\n<\/ul>\n<p>These ratios help measure how efficiently a business generates profit.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-1c2e9b8a\">\n                        <a href=\"#collapse-460c24b69d8c3181c61d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69d8c3181c61d\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69d8c3181c61d\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How much commission does a HVAC salesman make?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69d8c3181c61d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-1c2e9b8a\" data-parent=\"#accordion-69d8c3181c61d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Profitability refers to a business\u2019s ability to generate income after expenses. It shows whether a company is financially sustainable.<\/p>\n<p>For example, a business earning $10,000 in profit on $100,000 revenue has a 10% profit margin.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-1c2e9b8a\">\n                        <a href=\"#collapse-10f451369d8c3181c61d\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369d8c3181c61d\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369d8c3181c61d\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How to be a better HVAC salesman?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369d8c3181c61d\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-1c2e9b8a\" data-parent=\"#accordion-69d8c3181c61d\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Cost and profitability together describe how expenses impact earnings. Managing both ensures that a business remains efficient and financially healthy.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is profitability and cost management?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Profitability and cost management is the process of analyzing revenue and costs to determine which parts of a business generate profit. It helps businesses allocate resources efficiently and improve financial performance.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. 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Modern [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":93886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[158,156],"tags":[],"ppma_author":[101],"class_list":["post-93660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management","category-manage-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Profitability and Cost Management Tools (2026) &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Compare the best profitability and cost management software in 2026. 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. Visit elliemckenna.com to explore her portfolio and services.\",\"sameAs\":[\"http:\/\/elliemckenna.com\",\"https:\/\/www.linkedin.com\/in\/ellie-mckenna\/\"],\"gender\":\"female\",\"award\":[\"Eamon Corcoran\",\"CEO\",\"B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint\"],\"knowsAbout\":[\"Invoicing\",\"SaaS\",\"Mobile Apps\",\"Accounting\",\"Home Service Industry. Content Writing: Long-form blog posts\",\"articles\",\"and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy\",\"email campaigns\",\"social media content\",\"and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content\",\"including explainer videos and branded series (e.g.\",\"Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic\",\"human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph.\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"Copywriter\",\"worksFor\":\"Copywriter & Content Strategist\",\"url\":\"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Las 5 principales herramientas de gesti\u00f3n de costes y rentabilidad (2026) - Invoice Fly","description":"Compara los mejores software de gesti\u00f3n de rentabilidad y costes en 2026. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=93660"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93660\/revisions"}],"predecessor-version":[{"id":93668,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/93660\/revisions\/93668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/93886"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=93660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=93660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=93660"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=93660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}