{"id":94894,"date":"2026-04-22T17:37:45","date_gmt":"2026-04-22T16:37:45","guid":{"rendered":"https:\/\/invoicefly.com\/?p=94894"},"modified":"2026-04-22T17:40:51","modified_gmt":"2026-04-22T16:40:51","slug":"e-facturacion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/e-invoicing\/","title":{"rendered":"Facturaci\u00f3n electr\u00f3nica: Gu\u00eda completa para peque\u00f1as empresas y contratistas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"94894\" class=\"elementor elementor-94894\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b3b8 e-flex e-con-boxed e-con e-parent\" data-id=\"a2b3b8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2da5301a elementor-widget elementor-widget-text-editor\" data-id=\"2da5301a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>E-invoicing makes it easy to send and receive invoices online without dealing with paper files or manual data entry. Instead of typing invoice details into your accounting or ERP system by hand, structured e-invoices transfer the information automatically\u2014saving time, reducing errors, and helping you get paid faster. For small businesses, freelancers, and contractors, this also means less admin work and fewer compliance headaches as more countries introduce digital invoicing requirements.&nbsp;<\/p>\n\n\n\n<p>In this guide, we\u2019ll explain what e-invoicing is, how it works, and how to choose the right solution for your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/business-owner-sending-e-invoice-from-laptop.jpg\" alt=\"Small business owner sending a digital e invoice\" class=\"wp-image-94898\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/business-owner-sending-e-invoice-from-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/business-owner-sending-e-invoice-from-laptop-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/business-owner-sending-e-invoice-from-laptop-768x513.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/business-owner-sending-e-invoice-from-laptop-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/business-owner-sending-e-invoice-from-laptop-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-e-invoicing\"><strong>What Is E-Invoicing?<\/strong><\/h2>\n\n\n\n<p>E-invoicing, short for <strong>electronic invoicing<\/strong>, is the process of sending invoice data between a supplier and a buyer in a structured digital format that accounting or ERP systems can read automatically.<\/p>\n\n\n\n<p>The key word here is structured. A PDF invoice sent by email is digital\u2014but it isn\u2019t a true e-invoice. Real e-invoices use formats like <strong>XML, JSON, or UBL<\/strong>, which allow software to capture totals, tax details, and customer information instantly, without manual data entry.<\/p>\n\n\n\n<p>E-invoicing is commonly used across three main channels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business-to-business (B2B)<\/strong> \u2014 invoices exchanged directly between companies via a shared network or platform<\/li>\n\n\n\n<li><strong>Business-to-government (B2G)<\/strong> \u2014 invoices submitted to government agencies, often through regulated portals<\/li>\n\n\n\n<li><strong>Business-to-consumer (B2C)<\/strong> \u2014 digital invoices sent to individual customers, typically via email or an online portal<\/li>\n<\/ul>\n\n\n\n<p>For most small businesses and contractors, e-invoicing simply means using software that creates, sends, and tracks invoices automatically\u2014replacing paper invoices, PDF attachments, and manual follow-ups with a faster, more reliable system.<\/p>\n\n\n\n<p>To see how e-invoices fit into your overall billing workflow, check out our guide on <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\">what is an invoice<\/a>.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-e-invoicing\"><strong>Benefits of E-Invoicing<\/strong><\/h2>\n\n\n\n<p>Switching to e-invoicing isn&#8217;t just about going paperless. The operational and financial advantages are significant, especially for small businesses managing invoicing without a dedicated finance team.<\/p>\n\n\n\n<p><strong>1. Faster payments<\/strong> E-invoices arrive instantly and can be processed automatically on the buyer&#8217;s end. There&#8217;s no postal delay, no lost paperwork, and no waiting for someone to manually key in data. Faster processing means faster approvals and faster payment.<\/p>\n\n\n\n<p><strong>2. Fewer errors<\/strong> Manual data entry is where invoice mistakes happen \u2014 wrong amounts, missing line items, incorrect payment terms. E-invoicing eliminates most of that by transferring data directly between systems. Fewer errors means fewer disputes and fewer delays.<\/p>\n\n\n\n<p><strong>3. Lower costs<\/strong> Paper invoices carry real costs: printing, postage, storage, and staff time. E-invoicing cuts most of those costs out entirely. For high-volume invoicers, the savings add up quickly.<\/p>\n\n\n\n<p><strong>4. Better cash flow visibility<\/strong> E-invoicing platforms give you a real-time view of which invoices have been sent, opened, approved, and paid. That visibility makes it much easier to forecast cash flow and follow up on overdue payments at the right time.<\/p>\n\n\n\n<p><strong>5. Easier compliance<\/strong> As more governments introduce mandatory e-invoicing requirements, having an e-invoicing system in place keeps you ahead of the curve rather than scrambling to catch up. The <a href=\"https:\/\/einvoice.esc.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">US government&#8217;s e-invoice portal<\/a> (known as Delphi) is already in place for federal suppliers \u2014 a sign of where the broader market is heading.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/accountant-using-e-invoicing-software-at-computer.jpg\" alt=\"Accountant managing e invoices with online billing software\n\n\" class=\"wp-image-94899\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/accountant-using-e-invoicing-software-at-computer.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/accountant-using-e-invoicing-software-at-computer-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/accountant-using-e-invoicing-software-at-computer-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/accountant-using-e-invoicing-software-at-computer-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/accountant-using-e-invoicing-software-at-computer-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-challenges-of-e-invoicing\"><strong>Challenges of E-Invoicing<\/strong><\/h2>\n\n\n\n<p>E-invoicing offers clear advantages, but it&#8217;s not without friction \u2014 especially for smaller businesses making the switch for the first time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Setup and integration<\/strong>: Connecting e-invoicing software to your existing accounting system takes time and sometimes technical help. The more complex your current setup, the more involved the transition.<\/li>\n\n\n\n<li><strong>Client adoption<\/strong>: E-invoicing only works smoothly when both sides are using compatible systems. If your clients are still using paper-based processes, you may need to maintain multiple invoicing methods during the transition.<\/li>\n\n\n\n<li><strong>Format differences<\/strong>: Different countries and industries use different e-invoicing standards. If you work across borders or with government clients, you may need to support more than one format.<\/li>\n\n\n\n<li><strong>Upfront cost<\/strong>: While e-invoicing saves money long-term, quality software comes with subscription fees. For very small operations, the cost-benefit calculation depends on your invoice volume.<\/li>\n<\/ul>\n\n\n\n<p>The good news: for most small businesses and contractors, modern e-invoicing tools are designed to handle these complexities in the background, so you don&#8217;t need to understand every technical standard to benefit from the system.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-e-invoicing\"><strong>Types of E-Invoicing<\/strong><\/h2>\n\n\n\n<p>Not all e-invoicing works the same way. The main types differ in how invoice data is transmitted and who&#8217;s involved:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct e-invoicing<\/strong>: Supplier and buyer exchange invoices directly through a shared platform or integrated software. Common in B2B relationships where both parties use the same system.<\/li>\n\n\n\n<li><strong>Network-based e-invoicing<\/strong>: Invoices are sent via a third-party network \u2014 like PEPPOL, which is widely used in Europe and parts of Asia \u2014 that connects different systems using a common standard.<\/li>\n\n\n\n<li><strong>Government-mandated e-invoicing<\/strong>: In some countries, all invoices must be submitted to a tax authority portal in real time before they&#8217;re sent to the buyer. This model is growing globally and is already in place across much of Europe and Latin America.<\/li>\n\n\n\n<li><strong>PDF\/email invoicing<\/strong>: Often described as a stepping stone to true e-invoicing. It&#8217;s digital, but not structured \u2014 the recipient still needs to manually process the data.<\/li>\n<\/ul>\n\n\n\n<p>For most small businesses in the US, direct e-invoicing through a platform like InvoiceFly is the most practical starting point. For those selling to federal government clients, the <a href=\"https:\/\/einvoice.esc.gov\/\" target=\"_blank\" rel=\"noreferrer noopener\">US e-invoice portal<\/a> sets out the specific requirements for compliant submissions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-e-invoice-formats\"><strong>Common E-Invoice Formats<\/strong><\/h2>\n\n\n\n<p>The format determines how invoice data is structured and transmitted. The most common formats include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>XML (Extensible Markup Language)<\/strong>: The most widely used format for structured e-invoices globally. Readable by both machines and humans with the right tools.<\/li>\n\n\n\n<li><strong>UBL (Universal Business Language)<\/strong>: A standardized XML format used widely in government and cross-border invoicing, particularly in Europe.<\/li>\n\n\n\n<li><strong>JSON<\/strong>: A lightweight data format increasingly used in API-based e-invoicing integrations.<\/li>\n\n\n\n<li><strong>PEPPOL BIS<\/strong>: A specific implementation of UBL used across the PEPPOL network, which connects businesses and government buyers in dozens of countries.<\/li>\n\n\n\n<li><strong>PDF\/A-3<\/strong>: A PDF format that embeds structured XML data, allowing it to function as both a human-readable document and a machine-readable e-invoice. Common in hybrid workflows.<\/li>\n<\/ul>\n\n\n\n<p>For most small businesses, the format question is handled by your software \u2014 you create the invoice, the platform handles the technical formatting and transmission.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"603\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/team-reviewing-digital-invoices-on-screen.jpg\" alt=\"Finance team reviewing monthly financial documents\" class=\"wp-image-94900\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/team-reviewing-digital-invoices-on-screen.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/team-reviewing-digital-invoices-on-screen-300x181.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/team-reviewing-digital-invoices-on-screen-768x463.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/team-reviewing-digital-invoices-on-screen-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/team-reviewing-digital-invoices-on-screen-710x428.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-e-invoicing-and-regulatory-compliance\"><strong>E-Invoicing and Regulatory Compliance<\/strong><\/h2>\n\n\n\n<p>E-invoicing rules vary by country\u2014and they\u2019re changing quickly. Across much of Europe, electronic invoicing is already required for businesses that work with government agencies, and several countries are now extending those rules to business-to-business (B2B) transactions as part of broader tax-reporting reforms.<\/p>\n\n\n\n<p>In the United States, e-invoicing is currently required only for companies billing federal government agencies, typically through structured systems supported by the U.S. General Services Administration (<a href=\"https:\/\/www.gsa.gov\" target=\"_blank\" rel=\"noreferrer noopener\">GSA<\/a>). For most private-sector businesses, adoption is still voluntary and driven by efficiency rather than regulation\u2014for now.<\/p>\n\n\n\n<p>Still, as more countries introduce digital reporting requirements, moving to structured e-invoicing early can make it easier to work with international clients and stay ahead of compliance changes.<\/p>\n\n\n\n<p>Key compliance considerations for small businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Invoice content requirements<\/strong>: Most tax authorities specify what information must appear on a valid invoice, including business details, tax identifiers, issue dates, and line-item totals. Good invoicing software usually includes these automatically. Our guide on <a href=\"https:\/\/invoicefly.com\/academy\/professional-invoice-elements\/\">professional invoice elements<\/a> covers the standard components.<\/li>\n\n\n\n<li><strong>Record Retention rules<\/strong>: Many jurisdictions require invoices to be stored for several years for audit purposes. For example, the <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/how-long-should-i-keep-records#:~:text=Keep%20records%20for%203%20years,is%20paid%2C%20whichever%20is%20later.\" target=\"_blank\" rel=\"noreferrer noopener\">IRS<\/a> generally recommends keeping supporting tax records for at least three years. E-invoicing platforms typically handle storage automatically.<\/li>\n\n\n\n<li><strong>Clear Payment terms<\/strong>: Clearly stated <a href=\"https:\/\/invoicefly.com\/academy\/invoice-payment-terms\/\">invoice payment terms<\/a> are a compliance requirement in many regions and a practical necessity for getting paid on time.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-e-invoicing\"><strong>Best Practices for E-Invoicing<\/strong><\/h2>\n\n\n\n<p>Whether you&#8217;re just getting started or optimizing an existing process, these practices will help you get the most out of e-invoicing.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Standardize your invoice format<\/strong>: Stick to the same structure, line items, and payment terms across every invoice you send. Consistency helps clients review invoices more quickly, reduces back-and-forth questions, and makes your records easier to track at tax time. If you want a simple structure to follow, our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-an-invoice\/\">how to write an invoice<\/a> walks through best practices for invoice structure.<\/li>\n\n\n\n<li><strong>Automate follow-up<\/strong>: Most e-invoicing tools can send reminders for you\u2014take advantage of that. A friendly, automatic nudge often gets better results than chasing payments manually and saves you time each week.<\/li>\n\n\n\n<li><strong>Keep client details up-to-date<\/strong>:<strong><br><\/strong>E-invoicing only works smoothly when billing information is accurate. Make it a habit to confirm contact emails and billing details, especially with repeat clients or larger organizations.<\/li>\n\n\n\n<li><strong>Reconcile invoices regularly<\/strong>: Check your sent invoices against payments received at least once a week. Catching missing or late payments early helps protect your cash flow and avoids surprises at the end of the month.<\/li>\n\n\n\n<li><strong>Know which document to send (and when)<\/strong>: E-invoices, proforma invoices, credit notes, and receipts all serve different purposes. Our guides on <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-proforma-invoice\/\">proforma invoices<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/invoice-vs-receipt\/\">invoice vs. receipt<\/a> clarify when to use which document.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/managing-e-invoices-and-online-payments-dashboard.jpg\" alt=\"Business owner tracking e invoices and online payments\n\n\" class=\"wp-image-94901\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/managing-e-invoices-and-online-payments-dashboard.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/managing-e-invoices-and-online-payments-dashboard-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/managing-e-invoices-and-online-payments-dashboard-768x513.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/managing-e-invoices-and-online-payments-dashboard-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/managing-e-invoices-and-online-payments-dashboard-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>E-invoicing is one of the most practical upgrades a small business or contractor can make to their billing process. It reduces errors, speeds up payments, cuts admin time, and keeps your records organized all without requiring a finance team or an accounting degree.<\/p>\n\n\n\n<p>The best place to start is with a tool that fits how you already work. InvoiceFly&#8217;s <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> lets you create, send, and track professional digital invoices from any device. For one-off jobs, the <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> gets you a clean, professional invoice in minutes.<\/p>\n\n\n\n<p>For a deeper look at how invoicing fits into your overall business finances, revisit our complete guide on <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\">what is an invoice<\/a>.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2724450b e-flex e-con-boxed e-con e-parent\" data-id=\"2724450b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7317dd5a elementor-widget elementor-widget-heading\" data-id=\"7317dd5a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2547570f e-flex e-con-boxed e-con e-parent\" data-id=\"2547570f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-726b6366 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"726b6366\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e93c7320a67\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-726b6366\">\n                        <a href=\"#collapse-8065b3c69e93c7320a67\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e93c7320a67\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e93c7320a67\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is meant by e-invoicing? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e93c7320a67\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-726b6366\" data-parent=\"#accordion-69e93c7320a67\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>E-invoicing means creating and sending invoices digitally in a format your accounting or ERP system can process automatically. Instead of mailing paper invoices or emailing PDFs that someone has to enter manually, e-invoices transfer billing details directly between systems. For most US small businesses, this simply means using invoicing software to send trackable digital invoices online.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-726b6366\">\n                        <a href=\"#collapse-d5b379969e93c7320a67\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969e93c7320a67\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969e93c7320a67\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Is e-invoicing mandatory in the USA? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969e93c7320a67\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-726b6366\" data-parent=\"#accordion-69e93c7320a67\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>For most businesses, no. E-invoicing is not required for standard business-to-business transactions in the private sector. However, it is required when invoicing certain federal government agencies, which typically use approved electronic submission platforms. Outside of government contracts, adoption is voluntary and mainly driven by efficiency, faster payments, and better recordkeeping.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-726b6366\">\n                        <a href=\"#collapse-cd09c8369e93c7320a67\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369e93c7320a67\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369e93c7320a67\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How does e-invoicing work? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369e93c7320a67\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-726b6366\" data-parent=\"#accordion-69e93c7320a67\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>In practice, e-invoicing is straightforward:<\/p>\n<ul>\n<li>You create an invoice in invoicing or accounting software<\/li>\n<li>The system sends it digitally to your client<\/li>\n<li>The invoice is tracked automatically<\/li>\n<li>Payment status updates in real time<\/li>\n<\/ul>\n<p>Many platforms also send reminders, store records for tax purposes, and sync with bookkeeping tools.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-726b6366\">\n                        <a href=\"#collapse-460c24b69e93c7320a67\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69e93c7320a67\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69e93c7320a67\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is the rule for e-invoicing? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69e93c7320a67\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-726b6366\" data-parent=\"#accordion-69e93c7320a67\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Rules vary by country and client type. In the US, federal contractors must use compliant e-invoicing systems. While there\u2019s no single national invoice format requirement, invoices should generally include:<\/p>\n<ul>\n<li>business name and contact details<\/li>\n<li>customer details<\/li>\n<li>invoice date<\/li>\n<li>description of services or products<\/li>\n<li>total amount due<\/li>\n<li>payment terms<\/li>\n<\/ul>\n<p>The IRS also recommends keeping invoice records for at least three years for tax purposes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-726b6366\">\n                        <a href=\"#collapse-10f451369e93c7320a67\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369e93c7320a67\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369e93c7320a67\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What are the disadvantages of e-invoicing? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369e93c7320a67\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-726b6366\" data-parent=\"#accordion-69e93c7320a67\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The main challenges are the upfront setup effort, potential integration costs with existing systems, and the need for clients to use compatible processes. For very small businesses with low invoice volumes, the subscription cost of e-invoicing software may outweigh the savings. That said, free and low-cost tools make e-invoicing accessible for businesses of almost any size.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is meant by e-invoicing? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>E-invoicing means creating and sending invoices digitally in a format your accounting or ERP system can process automatically. Instead of mailing paper invoices or emailing PDFs that someone has to enter manually, e-invoices transfer billing details directly between systems. 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That said, free and low-cost tools make e-invoicing accessible for businesses of almost any size.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-invoicing makes it easy to send and receive invoices online without dealing with paper files or manual data entry. Instead of typing invoice details into your accounting or ERP system by hand, structured e-invoices transfer the information automatically\u2014saving time, reducing errors, and helping you get paid faster. For small businesses, freelancers, and contractors, this also [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":94895,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,150],"tags":[],"ppma_author":[100],"class_list":["post-94894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-invoicing-invoicing-and-billing","category-invoicing-and-billing","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Invoicing for Small Businesses &amp; Contractors (5 Benefits) &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how e-invoices work and the key benefits for small businesses and contractors switching to faster, compliant digital invoicing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/e-facturacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Invoicing: Complete Guide for Small Businesses and Contractors\" \/>\n<meta property=\"og:description\" content=\"Learn how e-invoices work and the key benefits for small businesses and contractors switching to faster, compliant digital invoicing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/e-facturacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T16:37:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T16:40:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/e-invoicing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/e-invoicing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/e-invoicing\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"E-Invoicing: Complete Guide for Small Businesses and Contractors\",\"datePublished\":\"2026-04-22T16:37:45+00:00\",\"dateModified\":\"2026-04-22T16:40:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/e-invoicing\/\"},\"wordCount\":1885,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/e-invoicing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/e-invoicing.webp\",\"articleSection\":[\"Invoicing\",\"Invoicing and Billing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/e-invoicing\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/e-invoicing\/\",\"name\":\"E-Invoicing for Small Businesses & Contractors (5 Benefits) &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/94894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=94894"}],"version-history":[{"count":5,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/94894\/revisions"}],"predecessor-version":[{"id":94905,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/94894\/revisions\/94905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/94895"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=94894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=94894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=94894"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=94894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}