{"id":94926,"date":"2026-04-22T18:36:44","date_gmt":"2026-04-22T17:36:44","guid":{"rendered":"https:\/\/invoicefly.com\/?p=94926"},"modified":"2026-04-22T18:39:04","modified_gmt":"2026-04-22T17:39:04","slug":"precio-factura-concesionario","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/dealer-invoice-price\/","title":{"rendered":"Precio en factura del concesionario: Qu\u00e9 significa y c\u00f3mo funciona"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"94926\" class=\"elementor elementor-94926\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb8e096 e-flex e-con-boxed e-con e-parent\" data-id=\"2fb8e096\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-771636cd elementor-widget elementor-widget-text-editor\" data-id=\"771636cd\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Dealer invoice price is the amount a manufacturer charges a dealership for a vehicle. Many people think it reflects what the dealer actually paid, but in most cases, it\u2019s just a starting point. Incentives like holdbacks, bonuses, and factory support can change the real cost behind the scenes. For dealers, sales teams, and small fleet buyers, understanding how dealer invoice price compares with MSRP (Manufacturer\u2019s Suggested Retail Price) and the dealership\u2019s true cost helps you set smarter margins and negotiate with more confidence.&nbsp;<\/p>\n\n\n\n<p>In this guide, we\u2019ll explain what dealer invoice price really means, where it fits in the overall pricing picture, and how to use it when working on retail or fleet deals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"562\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/salesperson-explaining-dealer-invoice-price-to-car-buyer.jpg\" alt=\"Car buyer discussing vehicle pricing with dealership salesperson\n\n\" class=\"wp-image-94928\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/salesperson-explaining-dealer-invoice-price-to-car-buyer.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/salesperson-explaining-dealer-invoice-price-to-car-buyer-300x169.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/salesperson-explaining-dealer-invoice-price-to-car-buyer-768x432.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/salesperson-explaining-dealer-invoice-price-to-car-buyer-18x10.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/salesperson-explaining-dealer-invoice-price-to-car-buyer-710x399.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-dealer-invoice-price\"><strong>What Is a Dealer Invoice Price?<\/strong><\/h2>\n\n\n\n<p>Dealer invoice price is the amount shown on the invoice a manufacturer sends to a dealership when a vehicle is delivered. It represents what the dealer is billed for the car, not what they ultimately pay after all manufacturer incentives are applied, and not what the customer sees on the window sticker.<\/p>\n\n\n\n<p>A typical dealer invoice includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Base vehicle cost<\/strong> \u2014 the price of the model at its standard trim level<\/li>\n\n\n\n<li><strong>Installed options<\/strong> \u2014 factory-added packages, features, and upgrades<\/li>\n\n\n\n<li><strong>Destination and delivery fee<\/strong> \u2014 the manufacturer&#8217;s charge for transporting the vehicle to the dealership<\/li>\n<\/ul>\n\n\n\n<p>What the invoice does not show is the holdback \u2014 a percentage of MSRP (typically 1\u20133%) that the manufacturer pays back to the dealer after the car is sold. Holdbacks exist to help dealers manage floor plan financing costs and are standard practice across most major manufacturers. This means a dealer selling at invoice price is usually still making money.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-car-pricing-work-for-dealers\"><strong>How Does Car Pricing Work for Dealers?<\/strong><\/h2>\n\n\n\n<p>To understand where the dealer invoice price fits, it helps to look at how a vehicle is priced before it ever reaches the lot.<\/p>\n\n\n\n<p>Manufacturers typically set two main numbers: the <strong>factory invoice price<\/strong> (what the dealer is billed for the vehicle) and the <strong>MSRP<\/strong> (the suggested retail price for customers). The difference between those two numbers is usually about 3\u20136% on most mainstream vehicles, and it forms the starting point for the dealer\u2019s profit on a sale.<\/p>\n\n\n\n<p>But that\u2019s only part of the picture. Dealers may also receive additional support from the manufacturer, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Holdbacks<\/strong> \u2014 payments returned to the dealer after the vehicle is sold, which lower the real cost of the car<\/li>\n\n\n\n<li><strong>Stair-step incentives<\/strong> \u2014 bonuses for hitting monthly or quarterly sales targets<\/li>\n\n\n\n<li><strong>Dealer cash<\/strong> \u2014 extra incentives tied to specific models that customers don\u2019t usually see advertised<\/li>\n\n\n\n<li><strong>Regional incentives<\/strong> \u2014 programs that vary by location and change throughout the year<\/li>\n<\/ul>\n\n\n\n<p>Because of these programs, the invoice price shown on a vehicle isn\u2019t the dealer\u2019s true cost. As <a href=\"https:\/\/www.consumerreports.org\/car-pricing-negotiation\/guide-to-car-pricing-terms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Reports<\/a> notes in its guide to car pricing terms, buyers and dealers alike benefit from understanding the difference between the invoice and the actual dealer cost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-factory-invoice-price-vs-dealer-invoice-price-vs-msrp\"><strong>Factory Invoice Price vs. Dealer Invoice Price vs. MSRP<\/strong><\/h2>\n\n\n\n<p>These three numbers are often used as if they mean the same thing, but each plays a different role in how vehicles are priced and sold.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-factory-invoice-price\"><strong>What Is Factory Invoice Price?<\/strong><\/h3>\n\n\n\n<p>Factory invoice price is the amount the manufacturer charges the dealer for the vehicle before destination and delivery fees are added. It reflects the base amount billed as the car leaves the factory.<\/p>\n\n\n\n<p>In many cases, factory invoice price and dealer invoice price end up very close. But they can differ when regional distributors sit between the manufacturer and the dealership, adding transport or handling costs along the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-manufacturer-s-suggested-retail-price-msrp\"><strong>What Is the Manufacturer\u2019s Suggested Retail Price (MSRP)?<\/strong><\/h3>\n\n\n\n<p>MSRP \u2014 often called the sticker price \u2014 is the price the manufacturer recommends the dealer charge customers. It appears on the Monroney label, the window sticker required by federal law on all new vehicles sold in the United States.<\/p>\n\n\n\n<p>Dealers don\u2019t have to sell at MSRP. Depending on demand, inventory levels, and incentives, a vehicle may sell above it or below it.<\/p>\n\n\n\n<p>Here\u2019s how the main price points compare:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Price Type<\/strong><\/td><td><strong>What It Represents<\/strong><\/td><td><strong>Who Uses It<\/strong><\/td><\/tr><tr><td>Factory invoice price<\/td><td>Manufacturer\u2019s base charge before delivery fees<\/td><td>Dealers, fleet buyers<\/td><\/tr><tr><td>Dealer invoice price<\/td><td>What the dealer is billed including destination<\/td><td>Sales teams, negotiators<\/td><\/tr><tr><td>MSRP<\/td><td>Suggested retail selling price<\/td><td>Consumers, finance managers<\/td><\/tr><tr><td>Actual dealer cost<\/td><td>Invoice minus holdbacks and incentives<\/td><td>Dealer principals, GMs<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/understanding-dealer-invoice-price-on-new-car-contract.jpg\" alt=\"Customer reviewing dealer costs on new car paperwork\" class=\"wp-image-94929\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/understanding-dealer-invoice-price-on-new-car-contract.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/understanding-dealer-invoice-price-on-new-car-contract-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/understanding-dealer-invoice-price-on-new-car-contract-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/understanding-dealer-invoice-price-on-new-car-contract-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/understanding-dealer-invoice-price-on-new-car-contract-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-using-invoice-price-and-dealer-markup-in-practice\"><strong>Using Invoice Price and Dealer Markup in Practice<\/strong><\/h2>\n\n\n\n<p>Knowing the numbers is useful. Knowing how to apply them is what separates strong negotiators from ones who leave money on the table.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-for-sales-teams\"><strong>Tips for Sales Teams<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Anchor on value, not just price.<\/strong> Invoice price gives you a floor to work from, but it shouldn&#8217;t be the center of every conversation. Customers who know the invoice price will try to negotiate up from it \u2014 which is fine, as long as your team understands where the real margin sits after holdbacks and incentives.<\/li>\n\n\n\n<li><strong>Know your actual cost on every unit.<\/strong> Gross profit on a deal isn&#8217;t calculated from invoice price \u2014 it&#8217;s calculated from your true cost, which means accounting for holdback, any applicable dealer cash, and whether the unit is part of a stair-step program. Train your team to think in terms of actual cost, not just invoice.<\/li>\n\n\n\n<li><strong>Use invoice transparency strategically.<\/strong> Some dealers share invoice pricing openly as a trust-building tactic. Others keep it close. Either approach can work \u2014 what matters is that your team is consistent and that front-end gross targets reflect your full cost picture, not just the invoice line.<\/li>\n\n\n\n<li><strong>Price your add-ons separately.<\/strong> Accessories, protection packages, and dealer-installed options carry their own margins. Keeping these distinct from the vehicle negotiation protects gross on both sides of the deal.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-for-small-fleet-buyers\"><strong>Tips for Small Fleet Buyers<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Research invoice pricing before you visit.<\/strong> Major pricing resources publish dealer invoice data by make, model, and trim. Going into a negotiation knowing the invoice price \u2014 and understanding that holdbacks exist \u2014 puts you in a much stronger position than negotiating down from MSRP alone.<\/li>\n\n\n\n<li><strong>Ask about fleet incentive programs.<\/strong> Most manufacturers offer fleet pricing for buyers purchasing multiple vehicles. Fleet programs often price at or below invoice, with additional volume discounts that aren&#8217;t available to retail buyers.<\/li>\n\n\n\n<li><strong>Factor in total cost of ownership.<\/strong> Invoice price is the starting point, not the whole picture. Destination fees, dealer documentation fees, registration, and financing costs all affect what you&#8217;re actually paying per vehicle. Get a full out-the-door price before comparing across dealerships.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/couple-negotiating-car-deal-at-dealership-office.jpg\" alt=\"Couple negotiating car purchase with finance manager\n\n\" class=\"wp-image-94930\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/couple-negotiating-car-deal-at-dealership-office.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/couple-negotiating-car-deal-at-dealership-office-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/couple-negotiating-car-deal-at-dealership-office-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/couple-negotiating-car-deal-at-dealership-office-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/couple-negotiating-car-deal-at-dealership-office-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-find-and-use-dealer-invoice-price-data\"><strong>How to Find and Use Dealer Invoice Price Data<\/strong><\/h2>\n\n\n\n<p>Dealer invoice prices on new vehicles are not secret. They&#8217;re widely available through online research tools. Here&#8217;s how to find them:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Manufacturer websites<\/strong>: Some brands publish invoice pricing directly alongside MSRP on their configurator tools<\/li>\n\n\n\n<li><strong>Third-party pricing sites<\/strong>: Resources like <a href=\"https:\/\/www.edmunds.com\" target=\"_blank\" rel=\"noreferrer noopener\">Edmunds<\/a> and <a href=\"https:\/\/www.kbb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kelley Blue Book<\/a> publish invoice price data by VIN, trim, and installed options \u2014 useful for both consumers and fleet buyers researching specific units<\/li>\n\n\n\n<li><strong>VIN-based lookup tools<\/strong>: Entering a specific VIN into a pricing tool pulls the invoice data for that exact configuration, including factory-installed options<\/li>\n<\/ul>\n\n\n\n<p>Keep in mind that invoice prices vary by region and can shift mid-model year when manufacturers update pricing. Always verify against the most current data before building a deal or submitting a fleet offer.<\/p>\n\n\n\n<p>For auto dealers who also offer vehicle-adjacent services \u2014 like detailing packages at delivery \u2014 understanding your full service cost picture matters just as much as knowing your vehicle margins. Our guides on <a href=\"https:\/\/invoicefly.com\/academy\/car-detailing-cost\/\">car detailing cost<\/a> and the <a href=\"https:\/\/invoicefly.com\/academy\/car-detailing-business-guide\/\">car detailing business guide<\/a> cover how detailing services are priced and packaged for dealership and independent operators alike.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/comparing-msrp-and-dealer-invoice-price-on-tablet.jpg\" alt=\"Shopper comparing MSRP and dealer costs on tablet\n\n\" class=\"wp-image-94931\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/comparing-msrp-and-dealer-invoice-price-on-tablet.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/comparing-msrp-and-dealer-invoice-price-on-tablet-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/comparing-msrp-and-dealer-invoice-price-on-tablet-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/comparing-msrp-and-dealer-invoice-price-on-tablet-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/comparing-msrp-and-dealer-invoice-price-on-tablet-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Dealer invoice price is a foundational number in automotive retail, but it&#8217;s only one layer of a more complex pricing structure. For sales teams, the real work is understanding actual dealer cost after holdbacks and incentives, and building gross targets around that number rather than the invoice alone. For fleet buyers, invoice price is the starting point for negotiation, not the finish line.<\/p>\n\n\n\n<p>Whether you&#8217;re structuring deals on the lot or buying vehicles for a small fleet, clear documentation of pricing, fees, and terms protects everyone involved. InvoiceFly&#8217;s <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> and <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> make it straightforward to create professional, itemized invoices for vehicle sales, service packages, and add-on products \u2014 keeping your paperwork as organized as your pricing strategy.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bb75e67 e-flex e-con-boxed e-con e-parent\" data-id=\"2bb75e67\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-335e14a8 elementor-widget elementor-widget-heading\" data-id=\"335e14a8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs about HVAC Sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ad86e35 e-flex e-con-boxed e-con e-parent\" data-id=\"1ad86e35\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1956bf2c elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"1956bf2c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69e93ec2be55b\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-1956bf2c\">\n                        <a href=\"#collapse-8065b3c69e93ec2be55b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69e93ec2be55b\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69e93ec2be55b\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Is the dealer invoice price a good deal? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69e93ec2be55b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-1956bf2c\" data-parent=\"#accordion-69e93ec2be55b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Buying at or near dealer invoice price is generally considered a fair deal for the buyer, but it's not necessarily the lowest price a dealer will accept. Because of holdbacks and manufacturer incentives, dealers often make money even on invoice-price sales. In a slow market or on an aging unit, there may be room to negotiate below invoice.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-1956bf2c\">\n                        <a href=\"#collapse-d5b379969e93ec2be55b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969e93ec2be55b\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969e93ec2be55b\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is the dealer&#039;s invoice price? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969e93ec2be55b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-1956bf2c\" data-parent=\"#accordion-69e93ec2be55b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The dealer invoice price is the amount shown on the manufacturer's invoice to the dealership when a vehicle is delivered. It includes the base vehicle cost, factory-installed options, and the destination and delivery fee. It does not include holdbacks or other backend incentives that reduce the dealer's actual cost after the sale.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-1956bf2c\">\n                        <a href=\"#collapse-cd09c8369e93ec2be55b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369e93ec2be55b\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369e93ec2be55b\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is the MSRP? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369e93ec2be55b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-1956bf2c\" data-parent=\"#accordion-69e93ec2be55b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>MSRP stands for Manufacturer\u2019s Suggested Retail Price. It\u2019s the price a vehicle manufacturer recommends a dealer charge customers for a new car. You\u2019ll usually see it printed on the vehicle\u2019s window sticker (called the Monroney label) at the dealership. MSRP is mainly a starting point for negotiations, not the final price most buyers pay. Dealers also consider invoice price, incentives, holdbacks, and market demand when setting the actual selling price.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-1956bf2c\">\n                        <a href=\"#collapse-460c24b69e93ec2be55b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69e93ec2be55b\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69e93ec2be55b\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How do I find the dealer invoice price using a VIN number? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69e93ec2be55b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-1956bf2c\" data-parent=\"#accordion-69e93ec2be55b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Several online pricing tools allow you to look up dealer invoice price by VIN. Entering the VIN pulls the specific configuration of that vehicle \u2014 including trim level and factory-installed options \u2014 and returns the corresponding invoice price data. Resources like Edmunds and Kelley Blue Book offer this functionality for new vehicles.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-1956bf2c\">\n                        <a href=\"#collapse-10f451369e93ec2be55b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369e93ec2be55b\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369e93ec2be55b\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Do dealers ever sell below invoice?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369e93ec2be55b\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-1956bf2c\" data-parent=\"#accordion-69e93ec2be55b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes \u2014 it happens, particularly on slow-moving models, at the end of model year, or when a dealer is chasing a volume-based stair-step bonus. In those situations, the dealer may still be profitable due to holdbacks and other manufacturer payments even if the transaction price is below the invoice number.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card \">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-5-1956bf2c\">\n                        <a href=\"#collapse-245c20269e93ec2be55b\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-245c20269e93ec2be55b\" aria-expanded=\"false\" aria-controls=\"Collapse-245c20269e93ec2be55b\">\n                            \n                            <span class=\"ekit-accordion-title\">6. Can I negotiate below the invoice price? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-245c20269e93ec2be55b\" class=\" collapse\" aria-labelledby=\"primaryHeading-5-1956bf2c\" data-parent=\"#accordion-69e93ec2be55b\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It's possible, especially in a buyer's market or when factory incentives are strong. The key is to research the full picture \u2014 including any consumer rebates or low-APR financing offers \u2014 before assuming invoice price is the floor. On high-demand vehicles in low inventory conditions, dealers may not negotiate below invoice at all.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Is the dealer invoice price a good deal? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Buying at or near dealer invoice price is generally considered a fair deal for the buyer, but it's not necessarily the lowest price a dealer will accept. Because of holdbacks and manufacturer incentives, dealers often make money even on invoice-price sales. 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On high-demand vehicles in low inventory conditions, dealers may not negotiate below invoice at all.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dealer invoice price is the amount a manufacturer charges a dealership for a vehicle. Many people think it reflects what the dealer actually paid, but in most cases, it\u2019s just a starting point. Incentives like holdbacks, bonuses, and factory support can change the real cost behind the scenes. For dealers, sales teams, and small fleet [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":94927,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[162,161,157],"tags":[],"ppma_author":[100],"class_list":["post-94926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industries","category-marketing-and-lead-generation","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dealer Invoice Price: 3 Pricing Levels Dealers Should Know &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what dealer invoice price means, how it compares to MSRP and dealer cost, and how auto dealers and fleet buyers can negotiate pricing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/precio-factura-concesionario\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dealer Invoice Price: What It Means and How It Works\" \/>\n<meta property=\"og:description\" content=\"Learn what dealer invoice price means, how it compares to MSRP and dealer cost, and how auto dealers and fleet buyers can negotiate pricing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/precio-factura-concesionario\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T17:36:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T17:39:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/dealer-invoice-price.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/dealer-invoice-price\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/dealer-invoice-price\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"Dealer Invoice Price: What It Means and How It Works\",\"datePublished\":\"2026-04-22T17:36:44+00:00\",\"dateModified\":\"2026-04-22T17:39:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/dealer-invoice-price\/\"},\"wordCount\":1780,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/dealer-invoice-price\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/dealer-invoice-price.webp\",\"articleSection\":[\"Industries\",\"Marketing and Lead Generation\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/dealer-invoice-price\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/dealer-invoice-price\/\",\"name\":\"Dealer Invoice Price: 3 Pricing Levels Dealers Should Know &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/94926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=94926"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/94926\/revisions"}],"predecessor-version":[{"id":94935,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/94926\/revisions\/94935"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/94927"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=94926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=94926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=94926"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=94926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}