{"id":95634,"date":"2026-04-29T17:40:25","date_gmt":"2026-04-29T16:40:25","guid":{"rendered":"https:\/\/invoicefly.com\/?p=95634"},"modified":"2026-04-29T17:41:57","modified_gmt":"2026-04-29T16:41:57","slug":"que-es-un-recibo","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-is-a-receipt\/","title":{"rendered":"\u00bfQu\u00e9 es un recibo? Definici\u00f3n, tipos y usos comerciales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"95634\" class=\"elementor elementor-95634\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5912b5 e-flex e-con-boxed e-con e-parent\" data-id=\"5e5912b5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6f7a9 elementor-widget elementor-widget-text-editor\" data-id=\"6f6f7a9\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>A receipt is a written document that proves money, goods, or services have been received, serving as proof of a completed transaction. For contractors and small business owners, receipts confirm customers have paid, help track income and expenses for bookkeeping, and provide the documentation needed to support tax deductions or refunds during an IRS audit. Whether it&#8217;s a cash receipt from a job site payment, a digital receipt from online sales, or an email confirmation from a bank deposit, understanding what a receipt is and what to include makes your business more professional and compliant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-receipt\"><strong>What Is a Receipt?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"700\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/receipt-proof-payment-hand.jpg\" alt=\"Woman holding printed receipt as proof of payment\" class=\"wp-image-95664\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/receipt-proof-payment-hand.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/receipt-proof-payment-hand-300x210.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/receipt-proof-payment-hand-768x538.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/receipt-proof-payment-hand-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/receipt-proof-payment-hand-710x497.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A receipt is a document that acknowledges payment or confirms that goods or services have been delivered. In simple terms, it shows that a transaction is complete. The receipt meaning can apply to both physical paper slips and digital records like emails or PDFs.<\/p>\n\n\n\n<p>In accounting, a receipt plays a key role in recording transactions. It acts as proof that money has changed hands. For example, if a contractor finishes a $1,200 kitchen repair job and the client pays in cash, the contractor issues a receipt confirming the payment. This protects both parties in case of disputes.<\/p>\n\n\n\n<p>Receipts are used in many situations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retail purchases<\/li>\n\n\n\n<li>Service-based businesses<\/li>\n\n\n\n<li>Online transactions<\/li>\n\n\n\n<li>Bank transfers<\/li>\n<\/ul>\n\n\n\n<p>The definition of a receipt also extends beyond business. It can refer to the act of receiving something, such as \u201creceipt of payment\u201d or \u201creceipt of goods.\u201d<\/p>\n\n\n\n<p>For small business owners, receipts are essential for tracking income and expenses. Without them, it becomes difficult to prove payments or justify deductions during tax season.<\/p>\n\n\n\n<p>To learn how to properly structure one, see this guide on<a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-receipt-of-payment\/\"> how to write a receipt of payment<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-counts-as-a-receipt\"><strong>What Counts as a Receipt?<\/strong><\/h2>\n\n\n\n<p>Not every document qualifies as a receipt. To count as a valid receipt, it must clearly show that a transaction took place and that payment was received.<\/p>\n\n\n\n<p>A receipt can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A printed slip from a cash register<\/li>\n\n\n\n<li>A handwritten document<\/li>\n\n\n\n<li>A digital email confirmation<\/li>\n\n\n\n<li>A bank transaction record with payment details<\/li>\n<\/ul>\n\n\n\n<p>For example, if a landscaper receives $300 via bank transfer, the bank confirmation alone may not be enough. A proper receipt should still be issued, showing the service provided and the amount received.<\/p>\n\n\n\n<p>In real-world scenarios, many small businesses rely on simple formats. A handyman might use a receipt book and write down the date, service, and payment amount. Meanwhile, an online store automatically generates digital receipts for every purchase.<\/p>\n\n\n\n<p>To be valid for accounting and tax purposes, a receipt should include clear details such as the amount, date, and parties involved. Missing information can make it harder to use the receipt as proof later.<\/p>\n\n\n\n<p>If you&#8217;re unsure what qualifies, this breakdown of<a href=\"https:\/\/invoicefly.com\/academy\/sales-receipt\/\"> sales receipt examples<\/a> can help clarify.<\/p>\n\n\n\n<p>Creating receipts consistently is key. Using structured formats or ready-made tools like<a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/receipt-templates\/\"> free receipt templates<\/a> helps ensure every transaction is properly documented and easy to track later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-components-of-a-receipt\"><strong>Components of a Receipt<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-bill-tools-receipt.jpg\" alt=\"Repair tools next to bill showing total payment amount\" class=\"wp-image-95665\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-bill-tools-receipt.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-bill-tools-receipt-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-bill-tools-receipt-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-bill-tools-receipt-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-bill-tools-receipt-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A complete receipt includes several key elements. These ensure the document is clear, professional, and useful for recordkeeping.<\/p>\n\n\n\n<p>Here are the essential components:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business name and contact details<\/li>\n\n\n\n<li>Customer name (if applicable)<\/li>\n\n\n\n<li>Date of transaction<\/li>\n\n\n\n<li>Unique receipt number<\/li>\n\n\n\n<li>Description of goods or services<\/li>\n\n\n\n<li>Total amount paid<\/li>\n\n\n\n<li>Payment method (cash, card, bank transfer)<\/li>\n\n\n\n<li>Signature or confirmation (for handwritten receipts)<\/li>\n<\/ul>\n\n\n\n<p>For example, imagine a contractor completes a roofing repair for $2,500. A proper receipt would list the materials used, labor cost, total price, and payment method. If the client later questions the charge, the receipt provides clear documentation.<\/p>\n\n\n\n<p>Itemized receipts are especially useful. Instead of showing just a total, they break down each cost. This helps customers understand what they paid for and makes accounting more accurate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-example-of-a-receipt\"><strong>Example of a Receipt<\/strong><\/h2>\n\n\n\n<p>Here\u2019s a simple example of how a receipt might look in practice:<\/p>\n\n\n\n<p><strong>Business:<\/strong> Smith Plumbing Services<br><strong>Address:<\/strong> 123 Main Street<br><strong>Date:<\/strong> March 10, 2026<br><strong>Receipt #:<\/strong> 1025<br><strong>Customer:<\/strong> John Davis<\/p>\n\n\n\n<p><strong>Description:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pipe repair: $150<\/li>\n\n\n\n<li>Labor: $100<\/li>\n<\/ul>\n\n\n\n<p><strong>Total Paid:<\/strong> $250<br><strong>Payment Method:<\/strong> Cash<\/p>\n\n\n\n<p>In this example, the receipt clearly shows what service was provided and how much was paid. If John Davis needs proof for reimbursement or tax purposes, this document is enough.<\/p>\n\n\n\n<p>Now consider a digital example. An e-commerce store sends an email receipt after a $75 purchase. It includes item details, shipping costs, and payment confirmation. Even without a printed copy, this still counts as a valid receipt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-receipts-important\"><strong>Why Are Receipts Important?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contactless-payment-receipt-transaction.jpg\" alt=\"Customer making contactless payment with receipt generated\" class=\"wp-image-95666\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contactless-payment-receipt-transaction.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contactless-payment-receipt-transaction-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contactless-payment-receipt-transaction-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contactless-payment-receipt-transaction-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contactless-payment-receipt-transaction-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Receipts are more than just paperwork. They play a critical role in running a business smoothly.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Receipts provide proof of payment.<\/strong> If a customer claims they already paid for a $500 service, the receipt confirms whether that\u2019s true.<\/li>\n\n\n\n<li><strong>Receipts help with bookkeeping.<\/strong> Business owners use them to track income and expenses. For example, a contractor might collect 50 receipts in a month. These records make it easier to calculate total earnings and costs.<\/li>\n\n\n\n<li><strong>Receipts are essential for taxes.<\/strong> Without proper documentation, <a href=\"https:\/\/invoicefly.com\/academy\/what-deductions-can-i-claim-without-receipts\/\">deductions<\/a> may be denied. For instance, if you claim $3,000 in equipment expenses but have no receipts, you may not be able to prove it.&nbsp;<\/li>\n\n\n\n<li><strong>Receipts improve professionalism.<\/strong> Providing a clear receipt builds trust with clients and shows that your business is organized.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-irs-requirements-for-receipts\"><strong>IRS Requirements for Receipts<\/strong><\/h2>\n\n\n\n<p>The IRS requires businesses to keep accurate records of income and expenses. Receipts are a key part of this documentation.<\/p>\n\n\n\n<p>According to the <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/what-kind-of-records-should-i-keep\" target=\"_blank\" rel=\"noreferrer noopener\">IRS<\/a>, businesses must maintain records that support income, deductions, and credits.<\/p>\n\n\n\n<p>In general, you should keep receipts for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business expenses<\/li>\n\n\n\n<li>Equipment purchases<\/li>\n\n\n\n<li>Travel and meals<\/li>\n\n\n\n<li>Client payments<\/li>\n<\/ul>\n\n\n\n<p>For example, if you buy tools worth $800 for your contracting business, you need the receipt to claim that expense. Without it, the deduction may not be accepted.<\/p>\n\n\n\n<p>The IRS does not always require physical paper receipts. Digital copies are acceptable as long as they are clear and complete. Many businesses now scan or store receipts electronically.<\/p>\n\n\n\n<p>A common rule is to keep receipts for at least three years. However, in some cases, you may need to keep them longer, especially for large purchases or audits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-history-and-origin-of-receipts\"><strong>History and Origin of Receipts<\/strong><\/h2>\n\n\n\n<p>Receipts have been used for thousands of years. The earliest versions date back to ancient civilizations, where merchants recorded transactions on clay tablets or papyrus.<\/p>\n\n\n\n<p>The word \u201creceipt\u201d comes <a href=\"https:\/\/www.merriam-webster.com\/dictionary\/receipt\" target=\"_blank\" rel=\"noreferrer noopener\">from the Medieval Latin term<\/a> <em>recepta<\/em>, meaning \u201cmoney received.\u201d<\/p>\n\n\n\n<p>In the past, receipts were handwritten and often simple. A merchant might write a short note confirming payment. As trade grew, receipts became more detailed and standardized.<\/p>\n\n\n\n<p>Today, technology has changed how receipts are created and stored. Businesses use software to generate digital receipts instantly. This reduces errors and makes recordkeeping easier.<\/p>\n\n\n\n<p>Despite these changes, the purpose remains the same: to provide proof of a transaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-receipts\"><strong>Types of Receipts<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"662\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/itemized-receipt-paper-closeup.jpg\" alt=\"Close-up of itemized receipt with totals and charges\" class=\"wp-image-95667\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/itemized-receipt-paper-closeup.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/itemized-receipt-paper-closeup-300x199.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/itemized-receipt-paper-closeup-768x508.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/itemized-receipt-paper-closeup-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/itemized-receipt-paper-closeup-710x470.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cash-receipts\"><strong>Cash Receipts<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/invoicefly.com\/academy\/cash-receipts\/\">Cash receipts<\/a> are issued when payment is made in cash. These are common in industries like construction, repair services, and small retail shops.<\/p>\n\n\n\n<p>For example, a painter completes a $600 job and is paid in cash. They write a receipt confirming the amount received. This protects both the painter and the client.<\/p>\n\n\n\n<p>Cash receipts are important because cash transactions are harder to track. Without a receipt, there is no record of the payment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gross-receipts\"><strong>Gross Receipts<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/invoicefly.com\/academy\/gross-receipts\/\">Gross receipts<\/a> refer to the total income a business receives before expenses are deducted. This includes all sales, services, and other income sources.<\/p>\n\n\n\n<p>For instance, if a business earns $10,000 in a month but spends $4,000 on expenses, the gross receipts are still $10,000.<\/p>\n\n\n\n<p>Tracking gross receipts helps business owners understand their total revenue and is often required for tax reporting.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cash-register-receipts\"><strong>Cash Register Receipts<\/strong><\/h3>\n\n\n\n<p>Cash register receipts are automatically generated during retail transactions. These receipts are usually printed and include itemized details.<\/p>\n\n\n\n<p>For example, a customer buys groceries for $85. The receipt lists each item, price, tax, and total amount. This makes it easy to return items or verify charges.<\/p>\n\n\n\n<p>These receipts are widely used because they are fast and accurate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-handwritten-receipts\"><strong>Handwritten Receipts<\/strong><\/h3>\n\n\n\n<p>Handwritten receipts are common for small businesses or contractors who work on-site.<\/p>\n\n\n\n<p>For example, a plumber might carry a receipt book and write a receipt after completing a job. While simple, these receipts must still include key details like date and amount.<\/p>\n\n\n\n<p>They are useful when digital tools are not available. You can also explore<a href=\"https:\/\/invoicefly.com\/academy\/donation-receipt\/\"> donation receipt formats<\/a> for similar documentation styles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-packing-slips\"><strong>Packing Slips<\/strong><\/h3>\n\n\n\n<p>Packing slips are included in shipped orders. They list the items in a package but do not always show prices.<\/p>\n\n\n\n<p>For example, an online store ships a product with a packing slip showing the contents. While helpful for verifying deliveries, it may not always count as a full receipt unless payment details are included.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-carbon-copies\"><strong>Carbon Copies<\/strong><\/h3>\n\n\n\n<p>Carbon copy receipts create duplicate records. When a receipt is written, a copy is automatically made for the business.<\/p>\n\n\n\n<p>For example, a contractor writes a receipt for $900. The client gets the original, and the contractor keeps the copy for records.<\/p>\n\n\n\n<p>This method ensures both parties have proof of the transaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-receipt-mistakes-and-misconceptions\"><strong>Common Receipt Mistakes and Misconceptions<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-an-invoice-the-same-as-a-receipt\"><strong>Is an Invoice the Same as a Receipt?<\/strong><\/h3>\n\n\n\n<p>An invoice and a receipt are not the same. An invoice is sent before payment, requesting money. A receipt is issued after payment is received.<\/p>\n\n\n\n<p>For example, a freelancer sends a $1,000 invoice for a project. Once the client pays, the freelancer issues a receipt confirming the payment.<\/p>\n\n\n\n<p>Confusing these documents can lead to accounting errors. If you&#8217;re handling confirmations, this guide on<a href=\"https:\/\/invoicefly.com\/academy\/confirming-receipt\/\"> confirming receipt<\/a> explains the process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-is-a-bill-the-same-as-a-receipt\"><strong>Is a Bill the Same as a Receipt?<\/strong><\/h3>\n\n\n\n<p>A bill is similar to an invoice. It shows what a customer owes. A receipt, on the other hand, confirms that the payment has already been made.<\/p>\n\n\n\n<p>For example, a restaurant bill shows the total due. Once paid, the customer receives a receipt.<\/p>\n\n\n\n<p>Understanding this difference helps avoid misunderstandings with customers.<\/p>\n\n\n\n<p>If you want to improve your documentation process, revisit this guide on<a href=\"https:\/\/invoicefly.com\/academy\/how-to-write-receipt-of-payment\/\"> how to write a receipt of payment<\/a> to ensure every transaction is properly recorded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-and-manage-receipts-more-efficiently\"><strong>Create and Manage Receipts More Efficiently<\/strong><\/h2>\n\n\n\n<p>Handling receipts manually can slow down your workflow, especially as your business grows. Instead of writing receipts by hand or tracking them in scattered files, using digital tools can simplify the process.<\/p>\n\n\n\n<p>With a <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-receipt-generator\/\">free receipt generator<\/a>, you can create professional, itemized receipts in seconds, whether you&#8217;re on-site or working remotely.If you also send invoices regularly, combining your workflow with an <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> or <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> makes it easier to manage payments from start to finish.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f8267e8 e-flex e-con-boxed e-con e-parent\" data-id=\"6f8267e8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-261d3f7f elementor-widget elementor-widget-heading\" data-id=\"261d3f7f\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66cc0966 e-flex e-con-boxed e-con e-parent\" data-id=\"66cc0966\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ece6f13 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"ece6f13\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69f2650fe95e4\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-ece6f13\">\n                        <a href=\"#collapse-8065b3c69f2650fe95e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69f2650fe95e4\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69f2650fe95e4\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is a receipt for payment?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69f2650fe95e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-ece6f13\" data-parent=\"#accordion-69f2650fe95e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>A receipt for payment is a document that confirms money has been received for goods or services. It includes details like the amount paid, date, and payment method.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-ece6f13\">\n                        <a href=\"#collapse-d5b379969f2650fe95e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969f2650fe95e4\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969f2650fe95e4\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What&#039;s the difference between an invoice and a receipt?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969f2650fe95e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-ece6f13\" data-parent=\"#accordion-69f2650fe95e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>An invoice requests payment, while a receipt confirms that payment has already been made.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-ece6f13\">\n                        <a href=\"#collapse-cd09c8369f2650fe95e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369f2650fe95e4\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369f2650fe95e4\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Is a receipt a proof of payment?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369f2650fe95e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-ece6f13\" data-parent=\"#accordion-69f2650fe95e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes, a receipt is widely accepted as proof of payment. It shows that a transaction has been completed.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-ece6f13\">\n                        <a href=\"#collapse-460c24b69f2650fe95e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69f2650fe95e4\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69f2650fe95e4\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What counts as a receipt?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69f2650fe95e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-ece6f13\" data-parent=\"#accordion-69f2650fe95e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Any document that clearly shows a completed transaction can count as a receipt, including printed slips, digital confirmations, or handwritten notes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-ece6f13\">\n                        <a href=\"#collapse-10f451369f2650fe95e4\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369f2650fe95e4\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369f2650fe95e4\">\n                            \n                            <span class=\"ekit-accordion-title\">5. Is a receipt the same as a bill?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369f2650fe95e4\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-ece6f13\" data-parent=\"#accordion-69f2650fe95e4\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>No, a bill shows what is owed, while a receipt confirms that the payment has been made.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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For contractors and small business owners, receipts confirm customers have paid, help track income and expenses for bookkeeping, and provide the documentation needed to support tax deductions or refunds during an IRS audit. [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":95504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150,155],"tags":[],"ppma_author":[101],"class_list":["post-95634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-invoicing-and-billing","category-receipt","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is a Receipt? 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/95634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=95634"}],"version-history":[{"count":5,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/95634\/revisions"}],"predecessor-version":[{"id":95671,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/95634\/revisions\/95671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/95504"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=95634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=95634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=95634"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=95634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}