{"id":95639,"date":"2026-04-29T17:15:43","date_gmt":"2026-04-29T16:15:43","guid":{"rendered":"https:\/\/invoicefly.com\/?p=95639"},"modified":"2026-04-29T17:17:34","modified_gmt":"2026-04-29T16:17:34","slug":"software-crm-para-la-construccion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/construction-crm-software\/","title":{"rendered":"Software CRM para la construcci\u00f3n: las mejores herramientas para contratistas en 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"95639\" class=\"elementor elementor-95639\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-571de442 e-flex e-con-boxed e-con e-parent\" data-id=\"571de442\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7044540e elementor-widget elementor-widget-text-editor\" data-id=\"7044540e\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Construction CRM software helps contractors manage leads, track client communication, organize projects, and close more jobs\u2014all from one centralized system. Instead of juggling spreadsheets, texts, and emails, a CRM tool gives construction companies a structured sales process that improves follow-ups, reduces missed opportunities, and increases win rates.&nbsp;<\/p>\n\n\n\n<p>CRM software for construction companies often includes estimating, proposal signing, invoicing, and mobile access for field teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-construction-crm-software\"><strong>What is construction CRM software?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-using-crm-laptop-jobsite.jpg\" alt=\"Contractor in safety vest using laptop to manage projects\" class=\"wp-image-95641\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-using-crm-laptop-jobsite.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-using-crm-laptop-jobsite-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-using-crm-laptop-jobsite-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-using-crm-laptop-jobsite-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-using-crm-laptop-jobsite-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Construction CRM software is a system designed to manage relationships with leads, clients, and projects throughout the sales and job lifecycle. Unlike general CRM platforms, construction CRMs are built around estimating, bidding, and project workflows.<\/p>\n\n\n\n<p>At its core, a construction CRM tracks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads and inquiries<\/li>\n\n\n\n<li>Client communication<\/li>\n\n\n\n<li>Estimates and proposals<\/li>\n\n\n\n<li>Project progress<\/li>\n\n\n\n<li>Payments and invoices<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A general contractor receives a website inquiry for a kitchen remodel. Instead of writing notes manually, the CRM captures the lead, schedules a follow-up, generates an estimate, and tracks whether the client accepts the proposal.<\/p>\n\n\n\n<p>This structured process reduces missed opportunities. Many contractors lose jobs simply because they forget to follow up or send quotes late.<\/p>\n\n\n\n<p>Construction CRM tools also connect office and field teams. A project manager on-site can update notes, upload photos, and communicate with the client\u2014all in real time.<\/p>\n\n\n\n<p>If you\u2019re building your business from the ground up, understanding systems like this is just as important as operations. You can learn more in this guide on<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-construction-company\/\"> how to start a construction company<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-using-a-construction-crm\"><strong>Benefits of using a construction CRM<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/crm-dashboard-project-management-screen.jpg\" alt=\"CRM dashboard displaying sales and project data analytics\" class=\"wp-image-95643\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/crm-dashboard-project-management-screen.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/crm-dashboard-project-management-screen-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/crm-dashboard-project-management-screen-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/crm-dashboard-project-management-screen-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/crm-dashboard-project-management-screen-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Using construction CRM software changes how contractors manage their business day-to-day. Instead of reactive work, it creates a predictable sales and project pipeline, which can really boost your business <a href=\"https:\/\/www.bls.gov\/iag\/tgs\/iag23.htm#workplace_trends\" target=\"_blank\" rel=\"noreferrer noopener\">in a growing industry<\/a> like construction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-better-lead-management\"><strong>Better lead management<\/strong><\/h3>\n\n\n\n<p>A CRM keeps every lead organized in one place.<\/p>\n\n\n\n<p><strong>Example:<\/strong> Instead of losing track of five incoming inquiries in a week, a contractor can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assign follow-ups<\/li>\n\n\n\n<li>Track status (new, quoted, won, lost)<\/li>\n\n\n\n<li>Set reminders<\/li>\n<\/ul>\n\n\n\n<p>This alone can increase close rates by 10\u201320%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-faster-estimating-and-proposals\"><strong>Faster estimating and proposals<\/strong><\/h3>\n\n\n\n<p>Speed matters in construction sales. The first contractor to send a clear estimate often wins the job.<\/p>\n\n\n\n<p><strong>Example:<\/strong> A contractor using a CRM can send a professional estimate within hours, while competitors may take days.<\/p>\n\n\n\n<p>To improve this process even further, many contractors use tools like a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\"> free estimate generator<\/a> to create clean, detailed proposals that clients can approve quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-improved-client-communication\"><strong>Improved client communication<\/strong><\/h3>\n\n\n\n<p>Construction projects involve constant updates. Without a system, communication becomes messy.<\/p>\n\n\n\n<p>A CRM centralizes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emails<\/li>\n\n\n\n<li>Messages<\/li>\n\n\n\n<li>Project notes<\/li>\n\n\n\n<li>Documents<\/li>\n<\/ul>\n\n\n\n<p><strong>Example<\/strong>: If a client asks for a change order, the contractor can reference past conversations instantly instead of digging through emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-better-project-tracking\"><strong>Better project tracking<\/strong><\/h3>\n\n\n\n<p>Construction CRM software often overlaps with project management tools.<\/p>\n\n\n\n<p><strong>Example:<\/strong> A roofing contractor can track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead \u2192 estimate \u2192 signed contract \u2192 job scheduled \u2192 completed<\/li>\n<\/ul>\n\n\n\n<p>This visibility helps avoid delays and missed steps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-increased-revenue-and-efficiency\"><strong>Increased revenue and efficiency<\/strong><\/h3>\n\n\n\n<p>When systems improve, revenue follows.<\/p>\n\n\n\n<p><strong>Example: <\/strong>A contractor handling 20 leads per month may close 6 jobs manually. With a CRM, better follow-up could increase that to 8\u201310 jobs.<\/p>\n\n\n\n<p>That\u2019s a significant revenue increase without more marketing spend.<\/p>\n\n\n\n<p>For improving your pipeline further, see strategies like<a href=\"https:\/\/invoicefly.com\/academy\/construction-marketing-strategy\/\"> construction marketing strategy<\/a> and<a href=\"https:\/\/invoicefly.com\/academy\/seo-for-construction-companies\/\"> SEO for construction companies<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-crm-software-for-construction-companies\"><strong>Best CRM software for construction companies<\/strong><\/h2>\n\n\n\n<p>Here are some of the best construction CRM software options available in 2026, based on features, usability, and contractor-specific workflows.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-invoice-fly\"><strong>1. Invoice Fly<\/strong><\/h2>\n\n\n\n<p>Invoice Fly is designed specifically for contractors who want a simple, all-in-one CRM with estimating, invoicing, and client management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-invoice-fly\"><strong>Key features of Invoice Fly<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead and client tracking<\/li>\n\n\n\n<li>Estimate creation and approval<\/li>\n\n\n\n<li>Invoice generation and payment tracking<\/li>\n\n\n\n<li>Mobile-friendly interface for field use<\/li>\n\n\n\n<li>Job and project organization<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A small construction business can manage leads, send estimates, and invoice clients (all from one platform) without switching tools.<\/p>\n\n\n\n<p>Tools like an<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoice maker<\/a> help contractors get paid faster after completing jobs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/invoicefly.com\/pricing\/\">Invoice Fly<\/a> offers flexible pricing starting from $8.99\/pw, depending on business size, making it accessible for small contractors and growing teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-pipedrive\"><strong>2. Pipedrive<\/strong><\/h2>\n\n\n\n<p>Pipedrive is a sales-focused CRM that works well for contractors who want strong pipeline management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-pipedrive\"><strong>Key features of Pipedrive<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visual sales pipeline<\/li>\n\n\n\n<li>Lead tracking and automation<\/li>\n\n\n\n<li>Email integration<\/li>\n\n\n\n<li>Activity reminders<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A contractor can track every bid visually, seeing exactly where each project stands in the sales process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-0\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p>Plans start around $15\u2013$30 per user per month, depending on features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-procore\"><strong>3. Procore<\/strong><\/h2>\n\n\n\n<p>Procore is a full construction management platform with CRM capabilities built in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-procore\"><strong>Key features of Procore<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Project management tools<\/li>\n\n\n\n<li>Financial tracking<\/li>\n\n\n\n<li>Document management<\/li>\n\n\n\n<li>Team collaboration<\/li>\n<\/ul>\n\n\n\n<p><strong>Example: <\/strong>Large contractors use Procore to manage multiple projects, budgets, and teams in one system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-1\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p>Pricing is custom and typically suited for mid-size to large companies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-sending-estimate-mobile-app.jpg\" alt=\"Engineer using smartphone on site to manage estimates\" class=\"wp-image-95644\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-sending-estimate-mobile-app.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-sending-estimate-mobile-app-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-sending-estimate-mobile-app-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-sending-estimate-mobile-app-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/contractor-sending-estimate-mobile-app-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-jobber\"><strong>4. Jobber<\/strong><\/h2>\n\n\n\n<p>Jobber is popular among service-based contractors, including construction businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-jobber\"><strong>Key features of Jobber<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Client management<\/li>\n\n\n\n<li>Scheduling and dispatching<\/li>\n\n\n\n<li>Invoicing and payments<\/li>\n\n\n\n<li>Mobile app<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A contractor can schedule jobs, assign crews, and invoice clients directly from their phone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-2\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p>Starts around $25\u2013$150 per month depending on features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-capsule\"><strong>5. Capsule<\/strong><\/h2>\n\n\n\n<p>Capsule CRM is a simple and affordable option for small construction teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-capsule-crm\"><strong>Key features of Capsule CRM<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact management<\/li>\n\n\n\n<li>Sales pipeline tracking<\/li>\n\n\n\n<li>Task management<\/li>\n\n\n\n<li>Integrations<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A small contractor can manage leads and follow-ups without complex setup.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-3\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p>Free plan available, with paid plans starting around $18\/month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-buildertrend\"><strong>6. BuilderTrend<\/strong><\/h2>\n\n\n\n<p>BuilderTrend is a leading construction CRM software and project management platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-buildertrend\"><strong>Key features of BuilderTrend<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead tracking<\/li>\n\n\n\n<li>Project scheduling<\/li>\n\n\n\n<li>Client portal<\/li>\n\n\n\n<li>Financial tools<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> Home builders use BuilderTrend to manage entire projects from initial inquiry to final payment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-4\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p>Custom pricing, typically for established businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-pipeline\"><strong>7. Pipeline<\/strong><\/h2>\n\n\n\n<p>Pipeline CRM focuses on sales pipeline management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-pipeline-crm\"><strong>Key features of Pipeline CRM<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales tracking<\/li>\n\n\n\n<li>Reporting tools<\/li>\n\n\n\n<li>Workflow automation<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> Contractors can analyze which leads convert best and improve their sales process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-jobnimbus\"><strong>8. JobNimbus<\/strong><\/h2>\n\n\n\n<p>JobNimbus is built specifically for contractors, especially roofing and construction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-jobnimbus\"><strong>Key features of JobNimbus<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead and job tracking<\/li>\n\n\n\n<li>Estimate and invoice tools<\/li>\n\n\n\n<li>QuickBooks integration<\/li>\n\n\n\n<li>Mobile access<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A contractor can track a job from first call to final payment in one system.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-5\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p>Starts around $25\u2013$75 per user per month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-buildops\"><strong>9. BuildOps<\/strong><\/h2>\n\n\n\n<p>BuildOps is designed for commercial contractors and larger operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-buildops\"><strong>Key features of BuildOps<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Field service management<\/li>\n\n\n\n<li>Scheduling and dispatch<\/li>\n\n\n\n<li>CRM and job tracking<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> Commercial contractors use BuildOps to manage technicians and large-scale projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-6\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p>Custom pricing based on business size.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-houzz-pro\"><strong>10. Houzz Pro<\/strong><\/h2>\n\n\n\n<p>Houzz Pro combines construction CRM software with marketing and design tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-houzz-pro\"><strong>Key features of Houzz Pro<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead generation<\/li>\n\n\n\n<li>CRM and communication<\/li>\n\n\n\n<li>Proposal tools<\/li>\n\n\n\n<li>3D design features<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> Remodeling contractors can showcase designs and manage clients in one platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-houzz-pro-pricing\"><strong>Houzz Pro pricing<\/strong><\/h3>\n\n\n\n<p>Starts around $85\/month.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-team-planning-project-discussion.jpg\" alt=\"Construction team reviewing plans together on laptop\" class=\"wp-image-95645\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-team-planning-project-discussion.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-team-planning-project-discussion-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-team-planning-project-discussion-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-team-planning-project-discussion-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-team-planning-project-discussion-710x472.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-buildr\"><strong>11. Buildr<\/strong><\/h2>\n\n\n\n<p>Buildr focuses on simplicity and unlimited user access.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-buildr\"><strong>Key features of Buildr<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Unlimited users<\/li>\n\n\n\n<li>Lead tracking<\/li>\n\n\n\n<li>Job management<\/li>\n<\/ul>\n\n\n\n<p>Example:<br>Growing teams can scale without increasing per-user costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-7\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p>Flat-rate pricing model depending on features.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-12-leap\"><strong>12. Leap<\/strong><\/h2>\n\n\n\n<p>Leap is a construction CRM software built for contractors who rely heavily on estimates and sales presentations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-key-features-of-leap\"><strong>Key features of Leap<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital estimating tools<\/li>\n\n\n\n<li>Proposal presentations<\/li>\n\n\n\n<li>Contract signing<\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A contractor can present a quote on-site and close the deal immediately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-8\"><strong>Pricing<\/strong><\/h3>\n\n\n\n<p>Custom pricing based on usage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-the-right-construction-crm\"><strong>How to choose the right construction CRM<\/strong><\/h2>\n\n\n\n<p>Choosing the best construction CRM software depends on your business size, workflow, and goals.<\/p>\n\n\n\n<p>Key factors to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ease of use<\/strong><\/li>\n\n\n\n<li><strong>Features<\/strong><\/li>\n\n\n\n<li><strong>Mobile access<\/strong><\/li>\n\n\n\n<li><strong>Integration<\/strong><\/li>\n\n\n\n<li><strong>Cost<\/strong><\/li>\n<\/ul>\n\n\n\n<p><strong>Example:<\/strong> A solo contractor may only need a simple CRM with estimating, while a larger company may require full project management features.<\/p>\n\n\n\n<p>If estimating is a core part of your workflow, review&nbsp; our guides on <a href=\"https:\/\/invoicefly.com\/academy\/construction-estimate\/\">construction estimates<\/a> and <a href=\"https:\/\/invoicefly.com\/academy\/how-to-estimate-construction-jobs\/\">how to estimate construction jobs<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-quick-comparison-of-construction-crm-software\"><strong>Quick comparison of construction CRM software<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Software<\/strong><\/td><td><strong>Best For<\/strong><\/td><td><strong>Key Strength<\/strong><\/td><td><strong>Pricing Range<\/strong><\/td><td><strong>Mobile App<\/strong><\/td><\/tr><tr><td>Invoice Fly<\/td><td>Small contractors &amp; all-in-one use<\/td><td>Estimating + invoicing + CRM in one<\/td><td>Starting from $8.99\/week<\/td><td>Yes<\/td><\/tr><tr><td>Pipedrive<\/td><td>Sales-focused contractors<\/td><td>Visual pipeline and lead tracking<\/td><td>$15\u2013$30\/user\/month<\/td><td>Yes<\/td><\/tr><tr><td>Procore<\/td><td>Large construction companies<\/td><td>Full project + financial management<\/td><td>Custom pricing<\/td><td>Yes<\/td><\/tr><tr><td>Jobber<\/td><td>Service-based contractors<\/td><td>Scheduling, invoicing, client tracking<\/td><td>$25\u2013$150\/month<\/td><td>Yes<\/td><\/tr><tr><td>Capsule CRM<\/td><td>Small teams \/ beginners<\/td><td>Simple and affordable CRM<\/td><td>Free\u2013$18\/month<\/td><td>Yes<\/td><\/tr><tr><td>BuilderTrend<\/td><td>Builders &amp; remodelers<\/td><td>CRM + project management combo<\/td><td>Custom pricing<\/td><td>Yes<\/td><\/tr><tr><td>Pipeline CRM<\/td><td>Sales tracking<\/td><td>Reporting and workflow automation<\/td><td>~$25+\/user\/month<\/td><td>Yes<\/td><\/tr><tr><td>JobNimbus<\/td><td>Roofing &amp; contractors<\/td><td>Job tracking + QuickBooks integration<\/td><td>$25\u2013$75\/user\/month<\/td><td>Yes<\/td><\/tr><tr><td>BuildOps<\/td><td>Commercial contractors<\/td><td>Field service + dispatch<\/td><td>Custom pricing<\/td><td>Yes<\/td><\/tr><tr><td>Houzz Pro<\/td><td>Design-build firms<\/td><td>CRM + marketing + design tools<\/td><td>~$85\/month<\/td><td>Yes<\/td><\/tr><tr><td>Buildr<\/td><td>Growing teams<\/td><td>Unlimited users<\/td><td>Flat-rate pricing<\/td><td>Yes<\/td><\/tr><tr><td>Leap<\/td><td>Sales-heavy contractors<\/td><td>On-site estimates &amp; closing tools<\/td><td>Custom pricing<\/td><td>Yes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Contractors who combine strong CRM systems with efficient estimating and invoicing tools are the ones who grow faster and stay profitable long-term. To continue building your business, revisit this guide on<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-construction-company\/\"> how to start a construction company<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-manage-your-construction-projects-more-efficiently\"><strong>Manage Your Construction Projects More Efficiently<\/strong><\/h2>\n\n\n\n<p>Construction CRM software is a key tool for managing leads, improving communication, and increasing revenue. Whether you\u2019re a solo contractor or managing a growing team, the right CRM helps you stay organized and win more jobs.<\/p>\n\n\n\n<p>From simple tools like Invoice Fly to advanced platforms like BuilderTrend, there\u2019s a solution for every stage of your business. The key is choosing one that matches your workflow and helps you move faster from lead to paid project.<\/p>\n\n\n\n<p>Using an<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoice maker<\/a> helps you send invoices quickly and keep your cash flow consistent after completing jobs.For estimating and closing deals faster, an<a href=\"https:\/\/invoicefly.com\/product\/estimates-app\/\"> estimates app<\/a> allows you to create professional quotes, get approvals, and keep projects moving without delays.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54944b60 e-flex e-con-boxed e-con e-parent\" data-id=\"54944b60\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb09adc elementor-widget elementor-widget-heading\" data-id=\"4fb09adc\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-230cf10b e-flex e-con-boxed e-con e-parent\" data-id=\"230cf10b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-294da581 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"294da581\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-69f2652e151b8\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-294da581\">\n                        <a href=\"#collapse-8065b3c69f2652e151b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c69f2652e151b8\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c69f2652e151b8\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is the best CRM for construction?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c69f2652e151b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-294da581\" data-parent=\"#accordion-69f2652e151b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The best construction CRM depends on your needs. Small contractors may prefer simple tools, while larger companies often use BuilderTrend or Procore.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-294da581\">\n                        <a href=\"#collapse-d5b379969f2652e151b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b379969f2652e151b8\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b379969f2652e151b8\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Do construction companies need a CRM?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b379969f2652e151b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-294da581\" data-parent=\"#accordion-69f2652e151b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Yes. A CRM helps manage leads, track projects, and improve communication, which increases efficiency and revenue.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-294da581\">\n                        <a href=\"#collapse-cd09c8369f2652e151b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c8369f2652e151b8\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c8369f2652e151b8\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Can CRM software handle estimates and invoices?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c8369f2652e151b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-294da581\" data-parent=\"#accordion-69f2652e151b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Many construction CRMs include estimating and invoicing features, allowing contractors to manage the full sales cycle in one place.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-294da581\">\n                        <a href=\"#collapse-460c24b69f2652e151b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b69f2652e151b8\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b69f2652e151b8\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is construction CRM software expensive?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b69f2652e151b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-294da581\" data-parent=\"#accordion-69f2652e151b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Pricing varies. Some tools start under $20\/month, while advanced platforms cost more depending on features.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-294da581\">\n                        <a href=\"#collapse-10f451369f2652e151b8\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f451369f2652e151b8\" aria-expanded=\"true\" aria-controls=\"Collapse-10f451369f2652e151b8\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What features should a construction CRM have?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f451369f2652e151b8\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-294da581\" data-parent=\"#accordion-69f2652e151b8\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Key features include:<\/p>\n<ul>\n<li>Lead tracking<\/li>\n<li>Estimating tools<\/li>\n<li>Project management<\/li>\n<li>Mobile access<\/li>\n<li>Integration with accounting software<\/li>\n<\/ul>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is the best CRM for construction?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The best construction CRM depends on your needs. Small contractors may prefer simple tools, while larger companies often use BuilderTrend or Procore.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Do construction companies need a CRM?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Yes. A CRM helps manage leads, track projects, and improve communication, which increases efficiency and revenue.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Can CRM software handle estimates and invoices?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Many construction CRMs include estimating and invoicing features, allowing contractors to manage the full sales cycle in one place.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Is construction CRM software expensive?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Pricing varies. Some tools start under $20\/month, while advanced platforms cost more depending on features.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What features should a construction CRM have?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Key features include:<\/p>\\n<ul>\\n<li>Lead tracking<\/li>\\n<li>Estimating tools<\/li>\\n<li>Project management<\/li>\\n<li>Mobile access<\/li>\\n<li>Integration with accounting software<\/li>\\n<\/ul>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Construction CRM software helps contractors manage leads, track client communication, organize projects, and close more jobs\u2014all from one centralized system. Instead of juggling spreadsheets, texts, and emails, a CRM tool gives construction companies a structured sales process that improves follow-ups, reduces missed opportunities, and increases win rates.&nbsp; CRM software for construction companies often includes estimating, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":95646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170,157],"tags":[],"ppma_author":[101],"class_list":["post-95639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best Construction CRM Software: Top Tools for Contractors 2026 &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Compare the best construction CRM software to manage leads, clients, estimates, and projects more efficiently in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/software-crm-para-la-construccion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Construction CRM Software: Best Tools for Contractors in 2026\" \/>\n<meta property=\"og:description\" content=\"Compare the best construction CRM software to manage leads, clients, estimates, and projects more efficiently in 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/software-crm-para-la-construccion\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T16:15:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-29T16:17:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"562\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"Construction CRM Software: Best Tools for Contractors in 2026\",\"datePublished\":\"2026-04-29T16:15:43+00:00\",\"dateModified\":\"2026-04-29T16:17:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/\"},\"wordCount\":1671,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg\",\"articleSection\":[\"Construction\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/\",\"name\":\"Best Construction CRM Software: Top Tools for Contractors 2026 &#8211; Invoice Fly\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg\",\"datePublished\":\"2026-04-29T16:15:43+00:00\",\"dateModified\":\"2026-04-29T16:17:34+00:00\",\"description\":\"Compare the best construction CRM software to manage leads, clients, estimates, and projects more efficiently in 2026.\",\"breadcrumb\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#primaryimage\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg\",\"width\":1000,\"height\":562,\"caption\":\"construction crm software\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Invoice Fly\",\"item\":\"https:\/\/invoicefly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/industries\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Construction\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/industries\/construction\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Construction CRM Software: Best Tools for Contractors in 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/invoicefly.com\/#website\",\"url\":\"https:\/\/invoicefly.com\/\",\"name\":\"Invoice Fly\",\"description\":\"The Best Invoice App\",\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"alternateName\":\"Invoice Fly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/invoicefly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/invoicefly.com\/#organization\",\"name\":\"Invoice Fly\",\"alternateName\":\"Invoice Fly\",\"url\":\"https:\/\/invoicefly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"width\":524,\"height\":113,\"caption\":\"Invoice Fly\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/invoiceflyapp\/\",\"https:\/\/www.instagram.com\/invoiceflyapp\/\",\"https:\/\/www.tiktok.com\/@invoicefly\",\"https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg\"],\"description\":\"Invoice Fly helps you send estimates & invoices, collect credit card and online payments fast, build reports, track expenses, organize your clients and items and run your home service business with ease.\\u2028\",\"legalName\":\"Invoice Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\",\"name\":\"Ellie McKenna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg\",\"caption\":\"Ellie McKenna\"},\"description\":\"Ellie McKenna - Author Profile Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. Visit elliemckenna.com to explore her portfolio and services.\",\"sameAs\":[\"http:\/\/elliemckenna.com\",\"https:\/\/www.linkedin.com\/in\/ellie-mckenna\/\"],\"gender\":\"female\",\"award\":[\"Eamon Corcoran\",\"CEO\",\"B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint\"],\"knowsAbout\":[\"Invoicing\",\"SaaS\",\"Mobile Apps\",\"Accounting\",\"Home Service Industry. Content Writing: Long-form blog posts\",\"articles\",\"and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy\",\"email campaigns\",\"social media content\",\"and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content\",\"including explainer videos and branded series (e.g.\",\"Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic\",\"human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph.\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"Copywriter\",\"worksFor\":\"Copywriter & Content Strategist\",\"url\":\"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mejor Software CRM para la Construcci\u00f3n: Las mejores herramientas para contratistas 2026 - Invoice Fly","description":"Compara los mejores software CRM de construcci\u00f3n para gestionar prospectos, clientes, presupuestos y proyectos de forma m\u00e1s eficiente en 2026.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/software-crm-para-la-construccion\/","og_locale":"es_ES","og_type":"article","og_title":"Construction CRM Software: Best Tools for Contractors in 2026","og_description":"Compare the best construction CRM software to manage leads, clients, estimates, and projects more efficiently in 2026.","og_url":"https:\/\/invoicefly.com\/es\/academia\/software-crm-para-la-construccion\/","og_site_name":"Invoice Fly","article_publisher":"https:\/\/www.facebook.com\/invoiceflyapp\/","article_published_time":"2026-04-29T16:15:43+00:00","article_modified_time":"2026-04-29T16:17:34+00:00","og_image":[{"width":1000,"height":562,"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg","type":"image\/jpeg"}],"author":"Ellie McKenna","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ellie McKenna","Tiempo de lectura":"9 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#article","isPartOf":{"@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/"},"author":{"name":"Ellie McKenna","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67"},"headline":"Construction CRM Software: Best Tools for Contractors in 2026","datePublished":"2026-04-29T16:15:43+00:00","dateModified":"2026-04-29T16:17:34+00:00","mainEntityOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/"},"wordCount":1671,"publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg","articleSection":["Construction","Start Your Business"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/","url":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/","name":"Mejor Software CRM para la Construcci\u00f3n: Las mejores herramientas para contratistas 2026 - Invoice Fly","isPartOf":{"@id":"https:\/\/invoicefly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#primaryimage"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg","datePublished":"2026-04-29T16:15:43+00:00","dateModified":"2026-04-29T16:17:34+00:00","description":"Compara los mejores software CRM de construcci\u00f3n para gestionar prospectos, clientes, presupuestos y proyectos de forma m\u00e1s eficiente en 2026.","breadcrumb":{"@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/invoicefly.com\/academy\/construction-crm-software\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#primaryimage","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/04\/construction-crm-software.jpg","width":1000,"height":562,"caption":"construction crm software"},{"@type":"BreadcrumbList","@id":"https:\/\/invoicefly.com\/academy\/construction-crm-software\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Invoice Fly","item":"https:\/\/invoicefly.com\/"},{"@type":"ListItem","position":2,"name":"Industries","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/"},{"@type":"ListItem","position":3,"name":"Construction","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/construction\/"},{"@type":"ListItem","position":4,"name":"Construction CRM Software: Best Tools for Contractors in 2026"}]},{"@type":"WebSite","@id":"https:\/\/invoicefly.com\/#website","url":"https:\/\/invoicefly.com\/","name":"Invoice Fly","description":"La Mejor App de Facturaci\u00f3n","publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"alternateName":"Invoice Fly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/invoicefly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/invoicefly.com\/#organization","name":"Invoice Fly","alternateName":"Invoice Fly","url":"https:\/\/invoicefly.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","width":524,"height":113,"caption":"Invoice Fly"},"image":{"@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invoiceflyapp\/","https:\/\/www.instagram.com\/invoiceflyapp\/","https:\/\/www.tiktok.com\/@invoicefly","https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg"],"description":"Invoice Fly te ayuda a enviar presupuestos y facturas, cobrar tarjetas de cr\u00e9dito y pagos en l\u00ednea r\u00e1pidamente, generar informes, rastrear gastos, organizar tus clientes y art\u00edculos y administrar tu negocio de servicios del hogar con facilidad.","legalName":"Invoice Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67","name":"Ellie McKenna","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/image\/778653f85262ef4c5d182923e5bf34b0","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","caption":"Ellie McKenna"},"description":"Ellie McKenna - Perfil del autor Nombre: Ellie McKenna Correo electr\u00f3nico: emckcreativesolutions@gmail.com LinkedIn: linkedin.com\/in\/ellie-mckenna Situaci\u00f3n profesional: Redactora independiente y redactora de contenidos; redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/95639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=95639"}],"version-history":[{"count":5,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/95639\/revisions"}],"predecessor-version":[{"id":95650,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/95639\/revisions\/95650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/95646"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=95639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=95639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=95639"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=95639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}