{"id":96147,"date":"2026-05-27T12:42:58","date_gmt":"2026-05-27T11:42:58","guid":{"rendered":"https:\/\/invoicefly.com\/?p=96147"},"modified":"2026-05-27T12:44:34","modified_gmt":"2026-05-27T11:44:34","slug":"presupuesto-contratista-general","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/general-contractor-estimate\/","title":{"rendered":"Gu\u00eda paso a paso para presupuestos de contratistas generales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96147\" class=\"elementor elementor-96147\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1749f37a e-flex e-con-boxed e-con e-parent\" data-id=\"1749f37a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76f30f25 elementor-widget elementor-widget-text-editor\" data-id=\"76f30f25\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>A general contractor estimate is how you show a client what a project will likely cost before work begins. It breaks down materials, labor, equipment, subcontractor fees, overhead, and profit so there are fewer surprises later. A strong estimate also explains what is included, what is not included, and how long the price is valid. In this guide, you&#8217;ll learn how to build a general contractor estimate step by step, when to use templates or estimating software, and how to protect your margin on every bid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-general-contractor-estimate\"><strong>What Is a General Contractor Estimate?<\/strong><\/h2>\n\n\n\n<p>A general contractor estimate is a written projection of total project costs submitted to a client before a contract is signed. It covers everything required to complete the job: materials, labor, subcontractor fees, equipment, permits, and your overhead and profit margin.<\/p>\n\n\n\n<p>Unlike a rough ballpark figure thrown out in a first conversation, a professional estimate is a structured document. It shows clients exactly what they&#8217;re paying for, sets the baseline for the project scope, and protects you if cost disputes arise later. For residential remodels, new construction, and commercial build-outs alike, a detailed estimate is the starting point for every successful project.<\/p>\n\n\n\n<p>To understand the full business context around estimates, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\">how to start a general contracting business<\/a> and what it takes to run a profitable operation from day one.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-general-contractor-estimates-important\"><strong>Why Are General Contractor Estimates Important?<\/strong><\/h2>\n\n\n\n<p>A well-built estimate does more than give clients a number. It protects your business.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prevents scope disputes.<\/strong> A clear estimate defines exactly what&#8217;s included and what isn&#8217;t, so there&#8217;s no gray area later.<\/li>\n\n\n\n<li><strong>Protects your profit margin.<\/strong> Building in overhead and markup ensures you&#8217;re not just breaking even.<\/li>\n\n\n\n<li><strong>Builds client trust.<\/strong> A detailed, professional estimate signals that you run an organized, transparent business.<\/li>\n\n\n\n<li><strong>Supports contract creation.<\/strong> Your estimate becomes the foundation of the project contract and payment schedule.<\/li>\n\n\n\n<li><strong>Helps you win bids.<\/strong> A well-organized estimate that&#8217;s easy to read stands out against competitors who submit vague totals.<\/li>\n<\/ul>\n\n\n\n<p>Skipping a proper estimate, or sending a rough number without documentation, is one of the fastest ways to lose margin on a job.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-do-you-send-a-general-contractor-estimate\"><strong>When Do You Send a General Contractor Estimate?<\/strong><\/h2>\n\n\n\n<p>Send a general contractor estimate after you&#8217;ve gathered enough information to price the job accurately, not before. That usually means after a site visit, after reviewing drawings and specifications, and before any contract is signed.<\/p>\n\n\n\n<p>Not every estimate looks the same. The type of estimate you send depends on where the client is in the decision-making process:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Estimate Type<\/strong><\/td><td><strong>Best For<\/strong><\/td><td><strong>Level of Detail<\/strong><\/td><\/tr><tr><td>Ballpark Estimate<\/td><td>Early client conversations<\/td><td>Rough cost range<\/td><\/tr><tr><td>Preliminary Estimate<\/td><td>Planning and budgeting<\/td><td>Category-level costs<\/td><\/tr><tr><td>Detailed Estimate<\/td><td>Final approval or bid submission<\/td><td>Itemized labor, materials, subs, markup<\/td><\/tr><tr><td>Change Order Estimate<\/td><td>Scope changes after contract approval<\/td><td>Specific added cost only<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/jobsite-walkthrough-for-estimate.jpg\" alt=\"general contractor doing jobsite walkthrough for estimate\" class=\"wp-image-96152\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/jobsite-walkthrough-for-estimate.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/jobsite-walkthrough-for-estimate-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/jobsite-walkthrough-for-estimate-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/jobsite-walkthrough-for-estimate-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/jobsite-walkthrough-for-estimate-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>For smaller projects like home repairs or handyman work, a shorter estimate form may be appropriate. For larger residential construction or commercial projects, a full itemized breakdown is expected. Understanding the scope of <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting-services\/\">general contracting services<\/a> you offer helps determine the level of detail each estimate requires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-be-included-in-a-general-contractor-estimate\"><strong>What Should Be Included in a General Contractor Estimate?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"663\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-meeting.jpg\" alt=\"general contractor reviewing project estimate with homeowner\" class=\"wp-image-96149\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-meeting-300x199.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-meeting-768x509.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-meeting-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-meeting-710x471.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A complete general contractor estimate template covers these core components:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Line Item<\/strong><\/td><td><strong>What to Include<\/strong><\/td><\/tr><tr><td>Project and contact info<\/td><td>Your business name, license number, contact details, client name, project address, and estimate date<\/td><\/tr><tr><td>Scope of work<\/td><td>Phase-by-phase description of work to be done; clearly state what is NOT included<\/td><\/tr><tr><td>Materials<\/td><td>Itemized list with quantities, unit costs, and totals based on current supplier pricing<\/td><\/tr><tr><td>Labor costs<\/td><td>Hours per trade or task multiplied by your fully loaded labor rate (wages, taxes, benefits, and workers&#8217; comp)<\/td><\/tr><tr><td>Subcontractor costs<\/td><td>Separate line items for each specialty trade; always get written quotes first<\/td><\/tr><tr><td>Equipment and rentals<\/td><td>Any machinery or tools rented specifically for the job<\/td><\/tr><tr><td>Permits and fees<\/td><td>Permit costs, inspection fees, and municipality-specific charges<\/td><\/tr><tr><td>Overhead and markup<\/td><td>Your overhead rate plus profit margin; many general contractors use a range of 10\u201320%, though the right number depends on overhead, risk, market, and project type<\/td><\/tr><tr><td>Contingency<\/td><td>A buffer of 5\u201310% for unexpected conditions or price changes<\/td><\/tr><tr><td>Estimate validity and terms<\/td><td>How long the price holds (30 days is standard), payment terms, and deposit requirements<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>According to <a href=\"https:\/\/www.on-sitemag.com\/features\/contractors-the-law\/\" target=\"_blank\" rel=\"noreferrer noopener\">On-Site Magazine<\/a>, contractors can face significant legal exposure when estimate terms are not clearly documented, which is one more reason to get everything in writing before work begins. The <a href=\"https:\/\/www.bls.gov\/ooh\/construction-and-extraction\/construction-managers.htm\" target=\"_blank\" rel=\"noreferrer noopener\">BLS<\/a> also notes that construction managers and general contractors who use detailed cost tracking are better positioned to stay profitable across project types.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-general-contractor-estimate-mistakes\"><strong>Common General Contractor Estimate Mistakes<\/strong><\/h2>\n\n\n\n<p>Even experienced contractors lose margin by making these avoidable errors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Using outdated material costs.<\/strong> Supplier prices shift constantly. Pull fresh quotes before every estimate.<\/li>\n\n\n\n<li><strong>Forgetting overhead or insurance.<\/strong> These are real business costs that need to be built into every bid, not absorbed by your markup.<\/li>\n\n\n\n<li><strong>Not matching subcontractor scopes.<\/strong> If your subs are quoting different scopes, your estimate has gaps. Get written quotes and verify they cover the same work.<\/li>\n\n\n\n<li><strong>Leaving exclusions unclear.<\/strong> Anything outside your scope should be stated explicitly. Vague estimates lead to client expectations you cannot meet.<\/li>\n\n\n\n<li><strong>Sending estimates too slowly.<\/strong> Clients comparing multiple contractors often reward the ones who respond fastest with a clean, complete proposal.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-optional-sections-to-include-in-a-contractor-estimate-template\"><strong>Optional Sections to Include in a Contractor Estimate Template<\/strong><\/h2>\n\n\n\n<p>Depending on the project, these additions can strengthen your estimate:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exclusions list.<\/strong> Explicitly state what is outside your scope (e.g., landscaping, appliances, finish painting).<\/li>\n\n\n\n<li><strong>Allowances.<\/strong> Placeholder amounts for client-selected items like fixtures or flooring not yet chosen.<\/li>\n\n\n\n<li><strong>Alternates.<\/strong> Optional upgrades the client can add or remove, priced separately.<\/li>\n\n\n\n<li><strong>Payment schedule.<\/strong> Milestone-based payment breakdown tied to project phases.<\/li>\n\n\n\n<li><strong>Warranty statement.<\/strong> What you guarantee and for how long.<\/li>\n\n\n\n<li><strong>References or past project examples.<\/strong> Builds confidence with first-time clients.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-general-contractor-estimate\"><strong>How to Create a General Contractor Estimate<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-estimate-spreadsheet.jpg\" alt=\"contractor building construction estimate in excel spreadsheet\" class=\"wp-image-96150\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-estimate-spreadsheet.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-estimate-spreadsheet-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-estimate-spreadsheet-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-estimate-spreadsheet-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-estimate-spreadsheet-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 1: Conduct a site visit and review all drawings<\/strong><\/h3>\n\n\n\n<p>Whenever possible, avoid estimating without seeing the project. Walk the site, take measurements, photograph anything relevant, and review architectural plans carefully before committing to numbers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 2: Perform a quantity takeoff<\/strong><\/h3>\n\n\n\n<p>Count and measure every material the project requires. Work phase by phase so nothing gets missed. For larger projects, use construction estimating software for general contractors or a detailed spreadsheet to track quantities accurately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 3: Price materials at current rates<\/strong><\/h3>\n\n\n\n<p>Pull pricing from your suppliers for every item on your takeoff. Material costs shift, and using current data protects your margin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 4: Calculate labor by phase<\/strong><\/h3>\n\n\n\n<p>Break labor down by trade and task. Estimate realistic hours, not optimistic ones. Multiply by your fully loaded labor rate to get your true cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 5: Collect subcontractor quotes<\/strong><\/h3>\n\n\n\n<p>Get written quotes from every sub before you finalize your numbers. Make sure each sub is pricing the same scope so there are no gaps or overlaps in coverage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 6: Add overhead, markup, and contingency<\/strong><\/h3>\n\n\n\n<p>Layer in your overhead rate, apply your profit markup, and add a contingency buffer appropriate for the project&#8217;s complexity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 7: Build the proposal document<\/strong><\/h3>\n\n\n\n<p>Organize everything into a clean, professional estimate proposal. Use our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/contractor-estimate-template\/\">free contractor estimate templates<\/a> to get a ready-to-use format, or our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-estimate-generator\/\">free estimate generator<\/a> to build one fast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step 8: Review, finalize, and send<\/strong><\/h3>\n\n\n\n<p>Check every line before sending. Verify totals, confirm scope language, and double-check subcontractor numbers. Then deliver it promptly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-software.jpg\" alt=\"contractor using estimating software to create project estimate\" class=\"wp-image-96151\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-software.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-software-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-software-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-software-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-software-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>For a deeper look at day-to-day contracting operations, our <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting\/\">general contracting<\/a> overview and guide on <a href=\"https:\/\/invoicefly.com\/academy\/what-does-a-contractor-do\/\">what a contractor does<\/a> are useful companion reads. And don&#8217;t overlook <a href=\"https:\/\/invoicefly.com\/academy\/general-liability-insurance-for-contractors\/\">general liability insurance for contractors<\/a>, a line item that belongs in every estimate and every budget.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>A well-built general contractor estimate is more than a price quote. It&#8217;s a professional statement about how you run your business. It protects your margins, sets client expectations, and gives you a solid foundation for the project contract. Take the time to build it properly, price everything accurately, and present it cleanly.<\/p>\n\n\n\n<p>Once an estimate is approved and the contract is signed, keeping your billing organized through every project phase matters just as much. Our <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> and <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> make it easy to turn approved estimates into professional invoices at each milestone. And for a complete picture of building a successful contracting operation, revisit our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\">how to start a general contracting business<\/a>.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53339265 e-flex e-con-boxed e-con e-parent\" data-id=\"53339265\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1fad4f07 elementor-widget elementor-widget-heading\" data-id=\"1fad4f07\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3153728a e-flex e-con-boxed e-con e-parent\" data-id=\"3153728a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a7e9ece elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"3a7e9ece\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a174076b9cfe\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-3a7e9ece\">\n                        <a href=\"#collapse-8065b3c6a174076b9cfe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c6a174076b9cfe\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c6a174076b9cfe\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How to estimate as a general contractor?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c6a174076b9cfe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-3a7e9ece\" data-parent=\"#accordion-6a174076b9cfe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Start with a site visit and drawings review, perform a quantity takeoff, price materials at current supplier rates, calculate labor hours by phase, collect subcontractor quotes, then add overhead, markup, and a contingency buffer. Organize everything into a clean proposal document before sending.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-3a7e9ece\">\n                        <a href=\"#collapse-d5b37996a174076b9cfe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b37996a174076b9cfe\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b37996a174076b9cfe\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How to write a contractor estimate?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b37996a174076b9cfe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-3a7e9ece\" data-parent=\"#accordion-6a174076b9cfe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Include your contact and license information, a detailed scope of work, itemized materials and labor, subcontractor costs, permits, overhead, markup, and your estimate validity period. Be specific about what is included and what is excluded to avoid disputes later.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-3a7e9ece\">\n                        <a href=\"#collapse-cd09c836a174076b9cfe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c836a174076b9cfe\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c836a174076b9cfe\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How to quote as a general contractor?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c836a174076b9cfe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-3a7e9ece\" data-parent=\"#accordion-6a174076b9cfe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Visit the site, review plans, and build your numbers from real data: current material prices and realistic labor hours. Never quote from memory or without seeing the project. Present your quote in a written proposal with a validity window and a clear payment schedule.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-3a7e9ece\">\n                        <a href=\"#collapse-460c24b6a174076b9cfe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b6a174076b9cfe\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b6a174076b9cfe\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How do I price myself as a contractor?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b6a174076b9cfe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-3a7e9ece\" data-parent=\"#accordion-6a174076b9cfe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Start with your true costs: materials, labor, overhead, and insurance. Add a profit markup and a contingency buffer. Know your floor, the minimum price at which a job is worth taking, and price confidently above it.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-3a7e9ece\">\n                        <a href=\"#collapse-10f45136a174076b9cfe\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f45136a174076b9cfe\" aria-expanded=\"true\" aria-controls=\"Collapse-10f45136a174076b9cfe\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What is a good hourly rate for a 1099 contractor?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f45136a174076b9cfe\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-3a7e9ece\" data-parent=\"#accordion-6a174076b9cfe\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It depends on your trade, location, and experience level. Independent contractors should factor in self-employment taxes, benefits, and overhead costs that employees don't pay directly. Your hourly rate as a 1099 contractor should be meaningfully higher than a comparable employee wage to account for those additional costs.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How to estimate as a general contractor?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Start with a site visit and drawings review, perform a quantity takeoff, price materials at current supplier rates, calculate labor hours by phase, collect subcontractor quotes, then add overhead, markup, and a contingency buffer. 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[&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":96148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171,157],"tags":[],"ppma_author":[100],"class_list":["post-96147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-contracting","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>General Contractor Estimate Guide (+ Templates &amp; Cost Tips) &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how to create accurate general contractor estimates with cost breakdowns, templates, markup tips, and bidding advice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/presupuesto-contratista-general\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Contractor Estimates Step-by-Step Guide\" \/>\n<meta property=\"og:description\" content=\"Learn how to create accurate general contractor estimates with cost breakdowns, templates, markup tips, and bidding advice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/presupuesto-contratista-general\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T11:42:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T11:44:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-guide.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/general-contractor-estimate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/general-contractor-estimate\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"General Contractor Estimates Step-by-Step Guide\",\"datePublished\":\"2026-05-27T11:42:58+00:00\",\"dateModified\":\"2026-05-27T11:44:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/general-contractor-estimate\/\"},\"wordCount\":1625,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/general-contractor-estimate\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/general-contractor-estimate-guide.webp\",\"articleSection\":[\"General Contracting\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/general-contractor-estimate\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/general-contractor-estimate\/\",\"name\":\"General Contractor Estimate Guide (+ Templates & Cost Tips) &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=96147"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96147\/revisions"}],"predecessor-version":[{"id":96156,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96147\/revisions\/96156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/96148"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=96147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=96147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=96147"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=96147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}