{"id":96218,"date":"2026-05-28T12:48:47","date_gmt":"2026-05-28T11:48:47","guid":{"rendered":"https:\/\/invoicefly.com\/?p=96218"},"modified":"2026-05-28T12:50:45","modified_gmt":"2026-05-28T11:50:45","slug":"como-fijar-el-precio-de-la-construccion","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/how-to-price-construction\/","title":{"rendered":"C\u00f3mo tarificar eficazmente los trabajos de construcci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96218\" class=\"elementor elementor-96218\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-577de557 e-flex e-con-boxed e-con e-parent\" data-id=\"577de557\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2af8ab elementor-widget elementor-widget-text-editor\" data-id=\"4b2af8ab\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Learning how to price construction jobs starts with knowing your real costs (labor, materials, equipment, subcontractors, overhead), and how much margin to add to make the job worth taking. Most experienced contractors rely on detailed takeoffs, current supplier pricing, and past project data to check their numbers before submitting a bid. That helps them stay competitive without underpricing work and losing money to overruns, delays, or change orders.<\/p>\n\n\n\n<p>In this guide, you&#8217;ll learn how to price construction projects step by step, which cost factors matter most, and how to choose the right pricing model for different types of jobs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-basic-construction-pricing-formula\"><strong>Basic Construction Pricing Formula<\/strong><\/h2>\n\n\n\n<p>Before anything else, this is the formula every contractor needs to know:<\/p>\n\n\n\n<p><strong>Price = (Direct Costs + Indirect Costs + Contingency) \u00d7 Markup Factor<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Direct costs<\/strong> include labor, materials, equipment, and subcontractors &#8212; the expenses tied directly to completing the job.<\/li>\n\n\n\n<li><strong>Indirect costs<\/strong> include overhead expenses like insurance, office costs, estimating software, and project management time.<\/li>\n\n\n\n<li><strong>Contingency<\/strong> is a buffer for the unexpected. Most contractors include a contingency of 5-10% depending on project complexity and uncertainty.<\/li>\n\n\n\n<li><strong>Your markup factor<\/strong> is what turns covered costs into actual profit. For example, if your total project costs are $40,000 and you apply a 20% markup, your client price would be $48,000. That additional $8,000 becomes your gross profit on the project.<\/li>\n<\/ul>\n\n\n\n<p>Markup and margin are not the same thing, which is a common source of confusion. Markup is calculated on top of costs; margin is calculated as a percentage of the final price. Getting this wrong means jobs that look profitable on paper can still lose money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-price-construction-using-these-major-factors\"><strong>How to Price Construction Using These Major Factors<\/strong><\/h2>\n\n\n\n<p>Accurate construction pricing starts with understanding not just the obvious line items, but the factors that can change costs between the time you estimate and the time the job finishes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-job-costing.jpg\" alt=\"contractor reviewing construction job costing spreadsheet\" class=\"wp-image-96220\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-job-costing.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-job-costing-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-job-costing-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-job-costing-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-job-costing-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-inflation\"><strong>Inflation<\/strong><\/h3>\n\n\n\n<p>Construction material prices change constantly. Lumber, steel, concrete, and fuel costs have all seen significant swings in recent years. When pricing a project that won&#8217;t start for several weeks or months, build in a buffer to account for material price increases between estimate and delivery.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-labor-rates\"><strong>Labor Rates<\/strong><\/h3>\n\n\n\n<p>Labor is typically one of the largest cost components in any construction job. <a href=\"https:\/\/www.bls.gov\/iag\/tgs\/iag23.htm\" target=\"_blank\" rel=\"noreferrer noopener\">According to the BLS<\/a>, construction is one of the largest employment sectors in the U.S., and your labor rate needs to reflect not just wages, but payroll taxes, workers&#8217; compensation, and benefits. The <a href=\"https:\/\/www.bls.gov\/ooh\/management\/construction-managers.htm\" target=\"_blank\" rel=\"noreferrer noopener\">BLS Occupational Outlook<\/a> also projects steady demand for construction roles in the years ahead, which puts continued upward pressure on labor costs. Know your fully-loaded labor cost per hour before pricing any job. For a benchmark, our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-much-do-construction-workers-make\/\">how much construction workers make<\/a> provides useful context.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cost-of-materials\"><strong>Cost of Materials<\/strong><\/h3>\n\n\n\n<p>Price materials from current supplier quotes, not memory. Build a running price list and update it regularly. For larger projects, get written quotes before locking in your bid. Verbal supplier pricing doesn&#8217;t protect you if costs rise before your order ships.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-overhead-costs\"><strong>Overhead Costs<\/strong><\/h3>\n\n\n\n<p>Many contractors underestimate overhead when pricing jobs. Overhead includes the cost of running your business outside the project itself, things like office rent, estimating software, insurance, trucks, advertising, accounting, and administrative labor. If overhead isn&#8217;t built into your markup, profitable-looking jobs can still lose money. To calculate your overhead rate, divide your total monthly overhead costs by your expected billable hours for that month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lock-in-prices\"><strong>Lock In Prices<\/strong><\/h3>\n\n\n\n<p>When possible, lock in material prices with your suppliers at the time of estimate, especially for long-lead items or volatile commodities. A supplier confirmation of pricing for 30-60 days gives you a more defensible bid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-specify-bid-validity\"><strong>Specify Bid Validity<\/strong><\/h3>\n\n\n\n<p>Every estimate you send should include a validity window, typically 30 days for residential work and negotiable for larger commercial projects. Without it, a client can accept your bid six months later and expect you to honor prices that no longer reflect your actual costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-include-an-escalation-clause\"><strong>Include an Escalation Clause<\/strong><\/h3>\n\n\n\n<p>For longer projects, include a <a href=\"https:\/\/invoicefly.com\/academy\/construction-contracts\/\">construction contract<\/a> clause that allows you to adjust pricing if material costs increase beyond a defined threshold (typically 5-10%) during the project. This protects your margin on multi-month jobs without overpricing upfront.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-monitor-construction-industry-reports\"><strong>Monitor Construction Industry Reports<\/strong><\/h3>\n\n\n\n<p>Staying current on material and labor cost trends in your region helps you price proactively rather than reactively. Our <a href=\"https:\/\/invoicefly.com\/academy\/construction-industry-trends\/\">construction industry trends<\/a> guide covers the key shifts affecting cost and demand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-equipment-requirements\"><strong>Equipment Requirements<\/strong><\/h3>\n\n\n\n<p>Don&#8217;t estimate equipment costs from memory. Get current rental quotes for any specialized machinery, and factor in fuel, operator time, delivery, and setup. Owned equipment should be accounted for through a depreciation or usage rate built into your overhead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-site-conditions-and-location\"><strong>Site Conditions and Location<\/strong><\/h3>\n\n\n\n<p>Access limitations, soil conditions, elevation, traffic control requirements, and distance from your base all affect real project costs. A <a href=\"https:\/\/invoicefly.com\/academy\/construction-site-inspection\/\">construction site inspection<\/a> before estimating is non-negotiable &#8212; pricing a job you haven&#8217;t walked is guessing, not estimating.<\/p>\n\n\n\n<p>For a comprehensive look at launching and running the business behind these estimates, our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-construction-company\/\">how to start a construction company<\/a> is the right starting point.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-most-common-construction-pricing-models\"><strong>The Most Common Construction Pricing Models<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"672\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-models-whiteboard.jpg\" alt=\"builder comparing construction pricing models on whiteboard\" class=\"wp-image-96221\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-models-whiteboard.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-models-whiteboard-300x202.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-models-whiteboard-768x516.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-models-whiteboard-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-models-whiteboard-710x477.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Pricing Model<\/strong><\/td><td><strong>Best For<\/strong><\/td><td><strong>Main Advantage<\/strong><\/td><td><strong>Main Risk<\/strong><\/td><\/tr><tr><td>Fixed Pricing<\/td><td>Clearly defined residential or commercial projects<\/td><td>Predictable total cost for client<\/td><td>Contractor absorbs overruns<\/td><\/tr><tr><td>Cost-Plus Pricing<\/td><td>Remodels or evolving scopes<\/td><td>Protects contractor from unexpected costs<\/td><td>Less budget certainty for client<\/td><\/tr><tr><td>Guaranteed Maximum Price (GMP)<\/td><td>Large commercial projects<\/td><td>Budget cap builds client trust<\/td><td>Contractor carries costs above cap<\/td><\/tr><tr><td>Unit Pricing<\/td><td>Civil work, paving, utility projects<\/td><td>Flexible when quantities vary<\/td><td>Final project cost can fluctuate<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Each pricing model changes how risk, flexibility, and profitability are shared between the contractor and client.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-fixed-pricing\"><strong>Fixed Pricing<\/strong><\/h3>\n\n\n\n<p>A fixed price (or lump sum) contract sets one total price for a defined scope of work. The client knows exactly what they&#8217;ll pay; you absorb any cost overruns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-fixed-pricing-advantages-and-disadvantages\"><strong>Fixed Pricing Advantages and Disadvantages<\/strong><\/h4>\n\n\n\n<p><strong>Advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Simple for clients to understand<\/li>\n\n\n\n<li>Predictable total cost upfront<\/li>\n\n\n\n<li>Cleaner contract terms and administration<\/li>\n<\/ul>\n\n\n\n<p><strong>Disadvantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contractor absorbs any cost overruns<\/li>\n\n\n\n<li>Requires highly accurate estimating<\/li>\n\n\n\n<li>Scope changes require formal change orders<\/li>\n<\/ul>\n\n\n\n<p>Fixed pricing works best when the scope is fully defined upfront and you have high confidence in your cost projections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cost-plus-pricing\"><strong>Cost-Plus Pricing<\/strong><\/h3>\n\n\n\n<p>With cost-plus pricing, the client pays for the actual cost of the work plus an agreed markup or flat fee for your profit. It&#8217;s a more transparent approach because the client can see exactly where the money is going throughout the project.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cost-plus-pricing-advantages-and-disadvantages\"><strong>Cost-Plus Pricing Advantages and Disadvantages<\/strong><\/h4>\n\n\n\n<p><strong>Advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protects you from cost overruns<\/li>\n\n\n\n<li>Appropriate for complex or undefined scopes<\/li>\n\n\n\n<li>Easier to adjust as project conditions change<\/li>\n<\/ul>\n\n\n\n<p><strong>Disadvantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clients may scrutinize individual costs<\/li>\n\n\n\n<li>Requires detailed documentation throughout<\/li>\n\n\n\n<li>Less budget certainty for the client<\/li>\n<\/ul>\n\n\n\n<p>Cost-plus is common in commercial work and remodels where full scope definition isn&#8217;t possible at bid time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-guaranteed-maximum-price-gmp\"><strong>Guaranteed Maximum Price (GMP)<\/strong><\/h3>\n\n\n\n<p>A Guaranteed Maximum Price (GMP) contract combines elements of both models. You agree on a cost-plus structure but cap the total the client will ever pay. Costs beyond the cap are your responsibility.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-guaranteed-maximum-price-advantages-and-disadvantages\"><strong>Guaranteed Maximum Price Advantages and Disadvantages<\/strong><\/h4>\n\n\n\n<p><strong>Advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gives clients a firm ceiling on spending<\/li>\n\n\n\n<li>Builds trust on large or long-duration projects<\/li>\n\n\n\n<li>Encourages efficient cost management<\/li>\n<\/ul>\n\n\n\n<p><strong>Disadvantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contractor absorbs all overruns above the cap<\/li>\n\n\n\n<li>Requires thorough upfront scoping and risk assessment<\/li>\n\n\n\n<li>Mistakes in estimating are fully absorbed by you<\/li>\n<\/ul>\n\n\n\n<p>GMP contracts are most common on larger commercial or institutional projects where client budget certainty is a priority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-unit-pricing\"><strong>Unit Pricing<\/strong><\/h3>\n\n\n\n<p>Unit pricing sets a fixed rate for specific repeatable items: cost per linear foot of pipe, per square foot of flooring, per cubic yard of concrete. The final total depends on actual quantities completed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-unit-pricing-advantages-and-disadvantages\"><strong>Unit Pricing Advantages and Disadvantages<\/strong><\/h4>\n\n\n\n<p><strong>Advantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flexible when exact quantities aren&#8217;t fully known<\/li>\n\n\n\n<li>Easy to audit and verify<\/li>\n\n\n\n<li>Straightforward for quantity-driven scope changes<\/li>\n<\/ul>\n\n\n\n<p><strong>Disadvantages:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Final cost is variable until work is complete<\/li>\n\n\n\n<li>Requires accurate quantity tracking in the field<\/li>\n\n\n\n<li>Can create billing disputes if field measurements differ<\/li>\n<\/ul>\n\n\n\n<p>Unit pricing is widely used in civil construction, paving, and site work where scope quantities are measured as work progresses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-competitive-bidding-vs-negotiated-contracts\"><strong>Competitive Bidding vs. Negotiated Contracts<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-client-meeting.jpg\" alt=\"contractor explaining construction price breakdown to homeowner\" class=\"wp-image-96222\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-client-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-client-meeting-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-client-meeting-768x513.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-client-meeting-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-pricing-client-meeting-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Your estimating strategy also changes depending on how you win projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-construction-for-competitive-bidding\"><strong>Pricing Construction for Competitive Bidding<\/strong><\/h3>\n\n\n\n<p>In competitive bidding, your estimate goes up against other contractors for the same job. The lowest qualified bid usually wins, which means accuracy matters more than padding. Overbid and you lose the job; underbid and you lose money on it.<\/p>\n\n\n\n<p>The keys to competitive bid pricing are a thorough <a href=\"https:\/\/invoicefly.com\/academy\/construction-estimate\/\">construction estimate<\/a> process, current supplier quotes, and a markup that covers your costs without an unnecessary buffer. Use our free <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/construction-estimate-template\/\">construction estimate template<\/a> and <a href=\"https:\/\/invoicefly.com\/industries\/construction-management-software\/\">construction estimating software<\/a> to build accurate, consistent bids faster. For more on the full estimating process, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-estimate-construction-jobs\/\">how to estimate construction jobs<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-construction-for-negotiated-contracts\"><strong>Pricing Construction for Negotiated Contracts<\/strong><\/h3>\n\n\n\n<p>Negotiated contracts happen when a client selects you before finalizing price, typically based on reputation, relationship, or specialty. Here, price is one part of a broader conversation about value, not the only deciding factor.<\/p>\n\n\n\n<p>In negotiated work, you have more flexibility to price for the real complexity of the project, and you&#8217;re less vulnerable to a race to the bottom. Focus on presenting a clear, transparent breakdown of materials, labor, overhead, and your fee, rather than a single number. Our guide to <a href=\"https:\/\/invoicefly.com\/academy\/construction-quotation\/\">construction quotation<\/a> covers how to present your numbers professionally.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>Knowing how to price construction jobs profitably is one of the most valuable skills you can build as a contractor. It protects your margin, reduces dispute risk, and helps you win the right work at the right price. Start with a thorough takeoff, use current cost data, choose the pricing model that fits the project, and build in the contingencies that real job conditions demand.<\/p>\n\n\n\n<p>Once your pricing is right, your billing process should match. Use our <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> or <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> to issue professional invoices tied to your project milestones, and our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/construction-invoice-template\/\">free construction invoice template<\/a> for a ready-to-use format. For the full business blueprint behind profitable construction work, our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-construction-company\/\">how to start a construction company<\/a> covers every stage.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send Invoices in Seconds<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set up in 1 minute, send invoices in 2 \u2014 it\u2019s that simple with Invoice Fly.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55b67985 e-flex e-con-boxed e-con e-parent\" data-id=\"55b67985\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cce3b03 elementor-widget elementor-widget-heading\" data-id=\"7cce3b03\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d011181 e-flex e-con-boxed e-con e-parent\" data-id=\"7d011181\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c93a340 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"7c93a340\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a184f77bc4c9\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-7c93a340\">\n                        <a href=\"#collapse-8065b3c6a184f77bc4c9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c6a184f77bc4c9\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c6a184f77bc4c9\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How do I estimate construction costs? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c6a184f77bc4c9\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-7c93a340\" data-parent=\"#accordion-6a184f77bc4c9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Start with a quantity takeoff from project drawings, then price every material at current supplier rates. Add fully-loaded labor costs, equipment, subcontractor quotes, and overhead. Apply your markup and contingency on top to arrive at your client price. Our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-estimate-construction-jobs\/\">how to estimate construction jobs<\/a> walks through each step in detail.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-7c93a340\">\n                        <a href=\"#collapse-d5b37996a184f77bc4c9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b37996a184f77bc4c9\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b37996a184f77bc4c9\">\n                            \n                            <span class=\"ekit-accordion-title\">2. How do contractors price their work? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b37996a184f77bc4c9\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-7c93a340\" data-parent=\"#accordion-6a184f77bc4c9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Most contractors calculate direct costs first (labor, materials, equipment) and then add overhead and a profit markup. The markup varies by market, project type, and company size, but typically ranges from 10-20% for general construction work. Some contractors use pricing models like cost-plus or unit pricing depending on how well the scope is defined.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-7c93a340\">\n                        <a href=\"#collapse-cd09c836a184f77bc4c9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c836a184f77bc4c9\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c836a184f77bc4c9\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What is the formula for construction cost? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c836a184f77bc4c9\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-7c93a340\" data-parent=\"#accordion-6a184f77bc4c9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The basic formula is: Price = (Direct Costs + Indirect Costs + Contingency) \u00d7 Markup Factor. Direct costs include labor, materials, and equipment. Indirect costs include overhead. Contingency is a buffer (typically 5-10%) for unknowns. Your markup factor determines the profit margin on top of total costs.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-7c93a340\">\n                        <a href=\"#collapse-460c24b6a184f77bc4c9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b6a184f77bc4c9\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b6a184f77bc4c9\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What four methods are used to estimate construction costs? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b6a184f77bc4c9\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-7c93a340\" data-parent=\"#accordion-6a184f77bc4c9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The four main methods are: unit cost estimating (pricing per measurable unit), bottom-up estimating (pricing every individual component), parametric estimating (using cost per square foot benchmarks from past projects), and top-down estimating (starting with a total budget and working backward). Most experienced estimators combine methods depending on project stage and available information.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-7c93a340\">\n                        <a href=\"#collapse-10f45136a184f77bc4c9\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f45136a184f77bc4c9\" aria-expanded=\"true\" aria-controls=\"Collapse-10f45136a184f77bc4c9\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What are common costing methods? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f45136a184f77bc4c9\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-7c93a340\" data-parent=\"#accordion-6a184f77bc4c9\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Common construction costing methods include job costing (tracking actual costs against estimated costs per project), activity-based costing (allocating overhead based on specific job activities), and standard costing (using predetermined rates for labor and materials). Job costing is the most widely used approach in construction because it ties every dollar back to a specific project and helps you refine future estimates with real data.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How do I estimate construction costs? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Start with a quantity takeoff from project drawings, then price every material at current supplier rates. Add fully-loaded labor costs, equipment, subcontractor quotes, and overhead. Apply your markup and contingency on top to arrive at your client price. Our guide on <a href=\\\"https:\/\/invoicefly.com\/academy\/how-to-estimate-construction-jobs\/\\\">how to estimate construction jobs<\/a> walks through each step in detail.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. How do contractors price their work? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Most contractors calculate direct costs first (labor, materials, equipment) and then add overhead and a profit markup. The markup varies by market, project type, and company size, but typically ranges from 10-20% for general construction work. Some contractors use pricing models like cost-plus or unit pricing depending on how well the scope is defined.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. What is the formula for construction cost? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The basic formula is: Price = (Direct Costs + Indirect Costs + Contingency) \u00d7 Markup Factor. Direct costs include labor, materials, and equipment. Indirect costs include overhead. Contingency is a buffer (typically 5-10%) for unknowns. Your markup factor determines the profit margin on top of total costs.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. What four methods are used to estimate construction costs? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>The four main methods are: unit cost estimating (pricing per measurable unit), bottom-up estimating (pricing every individual component), parametric estimating (using cost per square foot benchmarks from past projects), and top-down estimating (starting with a total budget and working backward). Most experienced estimators combine methods depending on project stage and available information.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"5. What are common costing methods? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Common construction costing methods include job costing (tracking actual costs against estimated costs per project), activity-based costing (allocating overhead based on specific job activities), and standard costing (using predetermined rates for labor and materials). Job costing is the most widely used approach in construction because it ties every dollar back to a specific project and helps you refine future estimates with real data.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Learning how to price construction jobs starts with knowing your real costs (labor, materials, equipment, subcontractors, overhead), and how much margin to add to make the job worth taking. Most experienced contractors rely on detailed takeoffs, current supplier pricing, and past project data to check their numbers before submitting a bid. That helps them stay [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":96219,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170,157],"tags":[],"ppma_author":[100],"class_list":["post-96218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Price Construction Jobs for Profit &amp; Accuracy &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how to price construction jobs accurately by calculating labor, materials, overhead, and profit using proven estimating methods.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/como-fijar-el-precio-de-la-construccion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Price Construction Jobs Effectively\" \/>\n<meta property=\"og:description\" content=\"Learn how to price construction jobs accurately by calculating labor, materials, overhead, and profit using proven estimating methods.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/como-fijar-el-precio-de-la-construccion\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T11:48:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T11:50:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"How To Price Construction Jobs Effectively\",\"datePublished\":\"2026-05-28T11:48:47+00:00\",\"dateModified\":\"2026-05-28T11:50:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/\"},\"wordCount\":1966,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp\",\"articleSection\":[\"Construction\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/\",\"name\":\"How to Price Construction Jobs for Profit & Accuracy &#8211; Invoice Fly\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp\",\"datePublished\":\"2026-05-28T11:48:47+00:00\",\"dateModified\":\"2026-05-28T11:50:45+00:00\",\"description\":\"Learn how to price construction jobs accurately by calculating labor, materials, overhead, and profit using proven estimating methods.\",\"breadcrumb\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#primaryimage\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp\",\"width\":1552,\"height\":1034,\"caption\":\"how to price construction jobs\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Invoice Fly\",\"item\":\"https:\/\/invoicefly.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/industries\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Construction\",\"item\":\"https:\/\/invoicefly.com\/academy\/category\/industries\/construction\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"How To Price Construction Jobs Effectively\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/invoicefly.com\/#website\",\"url\":\"https:\/\/invoicefly.com\/\",\"name\":\"Invoice Fly\",\"description\":\"The Best Invoice App\",\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"alternateName\":\"Invoice Fly\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/invoicefly.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/invoicefly.com\/#organization\",\"name\":\"Invoice Fly\",\"alternateName\":\"Invoice Fly\",\"url\":\"https:\/\/invoicefly.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"contentUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png\",\"width\":524,\"height\":113,\"caption\":\"Invoice Fly\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/invoiceflyapp\/\",\"https:\/\/www.instagram.com\/invoiceflyapp\/\",\"https:\/\/www.tiktok.com\/@invoicefly\",\"https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg\"],\"description\":\"Invoice Fly helps you send estimates & invoices, collect credit card and online payments fast, build reports, track expenses, organize your clients and items and run your home service business with ease.\\u2028\",\"legalName\":\"Invoice Fly\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\",\"name\":\"Jennifer Allerson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/image\/dab4c11b660ead9e056622a3e2044ab1\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g\",\"caption\":\"Jennifer Allerson\"},\"description\":\"Jennifer Allerson - Author Profile Name: Jennifer Allerson Email: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Professional Status: Senior Copywriter and Content Strategist Location: Alella (Barcelona), Spain About Jennifer Allerson Jennifer Allerson is a seasoned Senior Copywriter and Content Strategist with over a decade of experience crafting impactful narratives for global brands, agencies, and startups. Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. Visit www.jenallerson.com to explore her portfolio and services.\",\"sameAs\":[\"https:\/\/www.jenallerson.com\",\"https:\/\/www.linkedin.com\/in\/jenallerson\/\"],\"gender\":\"Female\",\"award\":[\"MBA in Marketing & Economics\",\"Stockholm School of Economics\",\"Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration\",\"University of Illinois\",\"USA (Graduated in Top 10%\",\"2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)\"],\"knowsAbout\":[\"Creative Copywriting: Crafting brand messaging for ads\",\"websites\",\"blogs\",\"product descriptions\",\"social posts\",\"and scripts that inspire action. UX Writing: Developing intuitive microcopy\",\"onboarding flows\",\"and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites\",\"blogs\",\"and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails\",\"SMS\",\"and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn\",\"X\",\"Forbes\",\"and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US\",\"UK\",\"and European markets in English\",\"Spanish\",\"Catalan\",\"and French. Content Strategy: Aligning content with business goals\",\"user journeys\",\"and brand identity for maximum impact.\"],\"knowsLanguage\":[\"English\",\"Spanish\"],\"jobTitle\":\"Senior Copywriter and Content Strategist\",\"worksFor\":\"Senior Copywriter and Content Strategist\",\"url\":\"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"C\u00f3mo fijar el precio de los trabajos de construcci\u00f3n para obtener beneficios y precisi\u00f3n - Invoice Fly","description":"Aprende a fijar el precio exacto de los trabajos de construcci\u00f3n calculando la mano de obra, los materiales, los gastos generales y los beneficios mediante m\u00e9todos de estimaci\u00f3n probados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/invoicefly.com\/es\/academia\/como-fijar-el-precio-de-la-construccion\/","og_locale":"es_ES","og_type":"article","og_title":"How To Price Construction Jobs Effectively","og_description":"Learn how to price construction jobs accurately by calculating labor, materials, overhead, and profit using proven estimating methods.","og_url":"https:\/\/invoicefly.com\/es\/academia\/como-fijar-el-precio-de-la-construccion\/","og_site_name":"Invoice Fly","article_publisher":"https:\/\/www.facebook.com\/invoiceflyapp\/","article_published_time":"2026-05-28T11:48:47+00:00","article_modified_time":"2026-05-28T11:50:45+00:00","og_image":[{"width":1552,"height":1034,"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp","type":"image\/webp"}],"author":"Jennifer Allerson","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Jennifer Allerson","Tiempo de lectura":"10 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#article","isPartOf":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/"},"author":{"name":"Jennifer Allerson","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023"},"headline":"How To Price Construction Jobs Effectively","datePublished":"2026-05-28T11:48:47+00:00","dateModified":"2026-05-28T11:50:45+00:00","mainEntityOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/"},"wordCount":1966,"publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp","articleSection":["Construction","Start Your Business"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/","url":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/","name":"C\u00f3mo fijar el precio de los trabajos de construcci\u00f3n para obtener beneficios y precisi\u00f3n - Invoice Fly","isPartOf":{"@id":"https:\/\/invoicefly.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#primaryimage"},"image":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#primaryimage"},"thumbnailUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp","datePublished":"2026-05-28T11:48:47+00:00","dateModified":"2026-05-28T11:50:45+00:00","description":"Aprende a fijar el precio exacto de los trabajos de construcci\u00f3n calculando la mano de obra, los materiales, los gastos generales y los beneficios mediante m\u00e9todos de estimaci\u00f3n probados.","breadcrumb":{"@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/invoicefly.com\/academy\/how-to-price-construction\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#primaryimage","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/how-to-price-construction-jobs.webp","width":1552,"height":1034,"caption":"how to price construction jobs"},{"@type":"BreadcrumbList","@id":"https:\/\/invoicefly.com\/academy\/how-to-price-construction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Invoice Fly","item":"https:\/\/invoicefly.com\/"},{"@type":"ListItem","position":2,"name":"Industries","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/"},{"@type":"ListItem","position":3,"name":"Construction","item":"https:\/\/invoicefly.com\/academy\/category\/industries\/construction\/"},{"@type":"ListItem","position":4,"name":"How To Price Construction Jobs Effectively"}]},{"@type":"WebSite","@id":"https:\/\/invoicefly.com\/#website","url":"https:\/\/invoicefly.com\/","name":"Invoice Fly","description":"La Mejor App de Facturaci\u00f3n","publisher":{"@id":"https:\/\/invoicefly.com\/#organization"},"alternateName":"Invoice Fly","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/invoicefly.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/invoicefly.com\/#organization","name":"Invoice Fly","alternateName":"Invoice Fly","url":"https:\/\/invoicefly.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/","url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","contentUrl":"https:\/\/invoicefly.com\/wp-content\/uploads\/2023\/09\/invoice-fly-logo.png","width":524,"height":113,"caption":"Invoice Fly"},"image":{"@id":"https:\/\/invoicefly.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/invoiceflyapp\/","https:\/\/www.instagram.com\/invoiceflyapp\/","https:\/\/www.tiktok.com\/@invoicefly","https:\/\/www.youtube.com\/channel\/UCS20FuF4lzTotiD3cOHKYTg"],"description":"Invoice Fly te ayuda a enviar presupuestos y facturas, cobrar tarjetas de cr\u00e9dito y pagos en l\u00ednea r\u00e1pidamente, generar informes, rastrear gastos, organizar tus clientes y art\u00edculos y administrar tu negocio de servicios del hogar con facilidad.","legalName":"Invoice Fly"},{"@type":"Person","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023","name":"Jennifer Allerson","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/invoicefly.com\/#\/schema\/person\/image\/dab4c11b660ead9e056622a3e2044ab1","url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","caption":"Jennifer Allerson"},"description":"Jennifer Allerson - Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=96218"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96218\/revisions"}],"predecessor-version":[{"id":96226,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96218\/revisions\/96226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/96219"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=96218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=96218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=96218"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=96218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}