{"id":96265,"date":"2026-05-28T14:06:37","date_gmt":"2026-05-28T13:06:37","guid":{"rendered":"https:\/\/invoicefly.com\/?p=96265"},"modified":"2026-05-28T14:08:34","modified_gmt":"2026-05-28T13:08:34","slug":"seguimiento-de-facturas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/invoice-tracking\/","title":{"rendered":"Seguimiento de facturas: c\u00f3mo mantener las facturas organizadas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96265\" class=\"elementor elementor-96265\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18514b2 e-flex e-con-boxed e-con e-parent\" data-id=\"18514b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-152bac94 elementor-widget elementor-widget-text-editor\" data-id=\"152bac94\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Invoice tracking is what keeps unpaid invoices from turning into forgotten invoices. Whether you\u2019re a contractor juggling multiple jobs, a freelancer billing clients every week, or a small business owner trying to stay on top of cash flow, having a clear system matters. A simple invoice tracker, whether it\u2019s an Excel spreadsheet, a Google Sheets template, or dedicated invoice tracking software, helps you see which invoices are sent, which are overdue, and which clients still owe payment.&nbsp;<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn how to keep track of invoices and payments, what to include in an invoice tracking system, and when it makes sense to move from spreadsheets to automated tools.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-invoice-tracking\"><strong>What Is Invoice Tracking?<\/strong><\/h2>\n\n\n\n<p>Invoice tracking is the practice of monitoring the status of every invoice you send, from the moment it goes out to the moment payment clears. A good tracking system tells you at a glance which invoices are sent, which are due soon, which are overdue, and which have been paid in full.<\/p>\n\n\n\n<p>Without a tracking system, it&#8217;s easy to lose visibility on outstanding balances, miss follow-up windows, or discover weeks later that a client never received an invoice you thought was delivered. For contractors and freelancers, those gaps directly affect cash flow.<\/p>\n\n\n\n<p>Tracking works alongside, not instead of, a solid invoicing process. If you&#8217;re still building out the fundamentals, our guide on <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\">what is an invoice<\/a> is the right place to start.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create and Send Invoices with Invoice Fly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re billing clients weekly, monthly, or per project, Invoice Fly helps you create professional invoices, track payments, and stay organized from anywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-keep-track-of-invoices-and-payments\"><strong>How to Keep Track of Invoices and Payments<\/strong><\/h2>\n\n\n\n<p>The core of invoice and payment tracking is simple: every invoice gets logged with a status, and that status gets updated as it moves through the payment cycle.<\/p>\n\n\n\n<p>A basic workflow for tracking invoices looks like this:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create the invoice.<\/strong> Assign an invoice number, record the client, amount, and due date.<\/li>\n\n\n\n<li><strong>Log it in your tracker.<\/strong> Add a new row in your spreadsheet or create a record in your software.<\/li>\n\n\n\n<li><strong>Mark it as &#8220;sent.&#8221;<\/strong> Note the date it was delivered to the client.<\/li>\n\n\n\n<li><strong>Monitor the due date.<\/strong> Flag it when it&#8217;s approaching or past due.<\/li>\n\n\n\n<li><strong>Record partial or full payment.<\/strong> Update the status and log the payment date and method.<\/li>\n\n\n\n<li><strong>Follow up on overdue invoices.<\/strong> Use your tracker to identify which accounts need a reminder.<\/li>\n<\/ol>\n\n\n\n<p>The method you use depends on your invoice volume and how much automation you want. Both spreadsheets and software work. What matters is that you use it consistently.<\/p>\n\n\n\n<p>Businesses handling recurring invoices or multiple clients often move from spreadsheets to dedicated invoice tracking software to automate reminders and payment updates. InvoiceFly&#8217;s tools to <a href=\"https:\/\/invoicefly.com\/product\/invoice-management\/\">manage invoices<\/a> help centralize tracking, invoicing, and payment follow-up in one place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-create-an-invoice-tracking-system\"><strong>Create an Invoice Tracking System<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"653\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-dashboard-laptop.jpg\" alt=\"small business owner using invoice tracking dashboard on laptop\n\n\" class=\"wp-image-96267\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-dashboard-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-dashboard-laptop-300x196.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-dashboard-laptop-768x502.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-dashboard-laptop-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-dashboard-laptop-710x464.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The right system depends on your invoice volume and workflow. Here&#8217;s a quick comparison:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Method<\/strong><\/td><td><strong>Best For<\/strong><\/td><td><strong>Pros<\/strong><\/td><td><strong>Cons<\/strong><\/td><\/tr><tr><td>Excel<\/td><td>Low invoice volume<\/td><td>Flexible, offline access<\/td><td>Fully manual, no reminders<\/td><\/tr><tr><td>Google Sheets<\/td><td>Freelancers, small teams<\/td><td>Cloud access, easy sharing<\/td><td>Limited automation<\/td><\/tr><tr><td>Invoice software<\/td><td>Growing businesses<\/td><td>Automated reminders, reporting<\/td><td>Monthly subscription cost<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-spreadsheet-for-invoice-tracking\"><strong>Spreadsheet for Invoice Tracking<\/strong><\/h3>\n\n\n\n<p>A spreadsheet is the easiest way to start. All you need is a table with the right columns and a habit of updating it after every invoice you send or payment you receive.<\/p>\n\n\n\n<p>A basic invoice tracking sheet should include:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Column<\/strong><\/td><td><strong>Purpose<\/strong><\/td><\/tr><tr><td>Invoice #<\/td><td>Unique identifier for each invoice<\/td><\/tr><tr><td>Client name<\/td><td>Who the invoice was sent to<\/td><\/tr><tr><td>Invoice date<\/td><td>When it was issued<\/td><\/tr><tr><td>Due date<\/td><td>When payment is expected<\/td><\/tr><tr><td>Amount<\/td><td>Total billed<\/td><\/tr><tr><td>Amount paid<\/td><td>What&#8217;s been received<\/td><\/tr><tr><td>Balance due<\/td><td>Outstanding amount<\/td><\/tr><tr><td>Status<\/td><td>Sent \/ Viewed \/ Partial \/ Paid \/ Overdue<\/td><\/tr><tr><td>Notes<\/td><td>Follow-up dates, payment method, disputes<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Color-coding helps at a glance: red for overdue, yellow for due soon, green for paid. Keep the sheet sorted by due date so the most urgent invoices are always at the top.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-invoice-tracker-excel\"><strong>Invoice Tracker Excel<\/strong><\/h3>\n\n\n\n<p>An <a href=\"https:\/\/excel.cloud.microsoft\/create\/en\/planner-tracker-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Excel<\/a> invoice tracker works well for businesses with low-to-moderate invoice volume. Excel formulas can automate balance calculations, flag overdue invoices, and summarize outstanding balances by client or month.<\/p>\n\n\n\n<p>You can build one from scratch or download a free invoice tracker template in Excel and customize it to fit your workflow. Just make sure to keep it updated consistently.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"698\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-excel-sheet.jpg\" alt=\"accountant updating invoice tracker excel template\" class=\"wp-image-96268\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-excel-sheet.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-excel-sheet-300x209.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-excel-sheet-768x536.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-excel-sheet-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-excel-sheet-710x496.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-invoice-tracker-google-sheets\"><strong>Invoice Tracker Google Sheets<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/workspace.google.com\/products\/sheets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Sheets<\/a> offers the same core functionality as Excel with one major advantage: cloud access. You can update your invoice tracking sheet from any device, share it with a bookkeeper or business partner, and collaborate in real time without version control issues. Features like conditional formatting also make it easy to flag overdue invoices and track outstanding balances automatically.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-google-sheets.jpg\" alt=\"freelancer tracking invoices and payments in google sheets\" class=\"wp-image-96269\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-google-sheets.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-google-sheets-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-google-sheets-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-google-sheets-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracker-google-sheets-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-details-to-track-in-invoices\"><strong>Key Details to Track in Invoices<\/strong><\/h2>\n\n\n\n<p>Whether you use a spreadsheet or software, make sure your tracker captures these fields for every invoice:<\/p>\n\n\n\n<p><strong>Invoice number:<\/strong> Every invoice needs a unique, sequential ID for reference and recordkeeping. Our guide on <a href=\"https:\/\/invoicefly.com\/academy\/invoice-number\/\">invoice numbers<\/a> explains best practices.<\/p>\n\n\n\n<p><strong>Client name and contact:<\/strong> Who you billed and how to reach them for follow-up.<\/p>\n\n\n\n<p><strong>Invoice date:<\/strong> When it was issued, not when the work was completed.<\/p>\n\n\n\n<p><strong>Due date:<\/strong> Based on your <a href=\"https:\/\/invoicefly.com\/academy\/invoice-payment-terms\/\">invoice payment terms<\/a> (net 15, net 30, etc.). See our guide on <a href=\"https:\/\/invoicefly.com\/academy\/invoice-due-date\/\">invoice due dates<\/a> for how to set them correctly.<\/p>\n\n\n\n<p><strong>Line items or service description:<\/strong> What was billed. Our guide on <a href=\"https:\/\/invoicefly.com\/academy\/professional-invoice-elements\/\">professional invoice elements<\/a> covers what every line item should include.<\/p>\n\n\n\n<p><strong>Total amount:<\/strong> The full amount due.<\/p>\n\n\n\n<p><strong>Payments received:<\/strong> Date, amount, and payment method for each payment.<\/p>\n\n\n\n<p><strong>Outstanding balance:<\/strong> What&#8217;s still owed.<\/p>\n\n\n\n<p><strong>Invoice status:<\/strong> Draft \/ Sent \/ Viewed \/ Partial \/ Paid \/ Overdue \/ Disputed.<\/p>\n\n\n\n<p><strong>Follow-up log:<\/strong> Date of last reminder and next scheduled follow-up.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.irs.gov\/businesses\/small-businesses-self-employed\/recordkeeping\" target=\"_blank\" rel=\"noreferrer noopener\">IRS<\/a> recommends keeping business records that support income reported on your tax return. Your invoice tracker doubles as that documentation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-invoice-tracking\"><strong>Benefits of Invoice Tracking<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"527\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-team-review.jpg\" alt=\"finance team reviewing invoice tracking report together\" class=\"wp-image-96270\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-team-review.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-team-review-300x158.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-team-review-768x405.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-team-review-18x9.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking-team-review-710x374.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.sba.gov\/business-guide\/manage-your-business\/manage-your-finances\" target=\"_blank\" rel=\"noreferrer noopener\">SBA<\/a> recommends regularly reviewing business finances, including cash flow, so you can spot issues early and make better decisions. A consistent invoice tracking system supports that by showing which payments are still outstanding.<\/p>\n\n\n\n<p><strong>Fewer missed payments:<\/strong> You know exactly what&#8217;s outstanding and when to follow up.<\/p>\n\n\n\n<p><strong>Faster collections:<\/strong> Timely reminders reduce the average time between invoice sent and payment received. Our guide on <a href=\"https:\/\/invoicefly.com\/academy\/invoicing-payments\/\">invoicing payments<\/a> covers how to structure the payment process to support faster collection.<\/p>\n\n\n\n<p><strong>Better cash flow visibility:<\/strong> You can see your expected incoming cash at any point in the month.<\/p>\n\n\n\n<p><strong>Cleaner books:<\/strong> Tracked invoices make reconciliation and tax prep faster and more accurate.<\/p>\n\n\n\n<p><strong>Fewer disputes:<\/strong> A detailed record makes it easier to resolve questions about what was billed, when, and what&#8217;s been paid.<\/p>\n\n\n\n<p><strong>Professional follow-up:<\/strong> You can reference specific invoice numbers and dates in reminders, which signals that you&#8217;re organized and serious about getting paid.<\/p>\n\n\n\n<p>As your invoice volume grows, <a href=\"https:\/\/invoicefly.com\/academy\/invoice-automation\/\">invoice automation<\/a> can take much of the manual tracking work off your plate by sending reminders, updating statuses, and syncing with your accounting system automatically.<\/p>\n\n\n\n<p>For more on avoiding the billing habits that cost you money, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/invoicing-mistakes\/\">common invoicing mistakes<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-practices-for-tracking-invoices\"><strong>Best Practices for Tracking Invoices<\/strong><\/h2>\n\n\n\n<p>A good invoice tracking system only works if you keep it updated consistently. These best practices help keep your tracker organized, accurate, and easy to manage.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Assign invoice numbers consistently:<\/strong> Sequential numbering makes invoices easy to reference and audit.<\/li>\n\n\n\n<li><strong>Send invoices on time:<\/strong> Tracking late invoices is harder than tracking invoices sent promptly. Our guide on <a href=\"https:\/\/invoicefly.com\/academy\/when-to-send-invoices\/\">when to send invoices<\/a> covers the right timing for different job types.<\/li>\n\n\n\n<li><strong>Update your tracker the same day:<\/strong> Letting it fall behind defeats the purpose.<\/li>\n\n\n\n<li><strong>Set follow-up reminders:<\/strong> For any invoice past due, schedule a specific date for your next outreach.<\/li>\n\n\n\n<li><strong>Keep your tracker separate from general notes:<\/strong> A dedicated invoice tracking sheet or software keeps billing data clean and accessible.<\/li>\n\n\n\n<li><strong>Review weekly:<\/strong> A 10-minute weekly review of your tracker prevents overdue invoices from aging into bad debt.<\/li>\n\n\n\n<li><strong>Know your payment terms:<\/strong> Tracking works best when your terms are consistent. If you mix net 15, net 30, and custom terms across clients, document each one clearly in your tracker.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>A reliable invoice tracking system is one of the simplest ways to protect your cash flow and reduce the stress of chasing unpaid work. Whether you start with a basic spreadsheet or move straight to software, the most important thing is consistency: log every invoice, update every status, and follow up every time something goes overdue.<\/p>\n\n\n\n<p>As your business grows, dedicated tools make tracking faster and more automated. Our <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> and <a href=\"https:\/\/invoicefly.com\/product\/invoice-management\/\">invoice management<\/a> tools keep your full billing workflow organized in one place, from creation to payment. And if you need to issue invoices quickly on the go, the <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> gets you started without any setup.<\/p>\n\n\n\n<p>The businesses that get paid consistently are usually the ones with the clearest systems. Whether you use a spreadsheet, a Google Sheets invoice tracker, or full invoice tracking software, visibility is what keeps cash flow healthy. For a full grounding in invoice fundamentals, revisit our guide to <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\">what is an invoice<\/a>.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create and Send Invoices with Invoice Fly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re billing clients weekly, monthly, or per project, Invoice Fly helps you create professional invoices, track payments, and stay organized from anywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f4cf11 e-flex e-con-boxed e-con e-parent\" data-id=\"42f4cf11\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b526647 elementor-widget elementor-widget-heading\" data-id=\"6b526647\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6220b505 e-flex e-con-boxed e-con e-parent\" data-id=\"6220b505\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a48dfc4 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"3a48dfc4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a18676c56ed3\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-3a48dfc4\">\n                        <a href=\"#collapse-8065b3c6a18676c56ed3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c6a18676c56ed3\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c6a18676c56ed3\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How to track an invoice? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c6a18676c56ed3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-3a48dfc4\" data-parent=\"#accordion-6a18676c56ed3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Log each invoice in a spreadsheet or software with the invoice number, client, amount, due date, and status. Update it whenever you receive payment or send a follow-up.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-3a48dfc4\">\n                        <a href=\"#collapse-d5b37996a18676c56ed3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b37996a18676c56ed3\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b37996a18676c56ed3\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is a red flag in an invoice? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b37996a18676c56ed3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-3a48dfc4\" data-parent=\"#accordion-6a18676c56ed3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Missing invoice numbers, vague descriptions, duplicate invoices, or incorrect amounts are common red flags. Requests to send payment to a new account should also be verified.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-3a48dfc4\">\n                        <a href=\"#collapse-cd09c836a18676c56ed3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c836a18676c56ed3\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c836a18676c56ed3\">\n                            \n                            <span class=\"ekit-accordion-title\">3. How do I follow up on an invoice? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c836a18676c56ed3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-3a48dfc4\" data-parent=\"#accordion-6a18676c56ed3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Reference the invoice number, amount, and due date in your message. Send reminders a few days after the due date and continue following up until payment is received. See our guide on <a href=\"https:\/\/invoicefly.com\/academy\/invoice-late-fees\/\">invoice late fees<\/a> for how to structure those terms upfront.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-3a48dfc4\">\n                        <a href=\"#collapse-460c24b6a18676c56ed3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b6a18676c56ed3\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b6a18676c56ed3\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What is the best app to keep track of invoices? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b6a18676c56ed3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-3a48dfc4\" data-parent=\"#accordion-6a18676c56ed3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The best app depends on your workflow. Many contractors and freelancers use tools like InvoiceFly for invoice creation, tracking, and payment management in one place.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-3a48dfc4\">\n                        <a href=\"#collapse-10f45136a18676c56ed3\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f45136a18676c56ed3\" aria-expanded=\"true\" aria-controls=\"Collapse-10f45136a18676c56ed3\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How to make an invoice tracker? <\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f45136a18676c56ed3\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-3a48dfc4\" data-parent=\"#accordion-6a18676c56ed3\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Create a spreadsheet with columns for invoice number, client, due date, amount, payment status, and notes. Update it regularly and highlight overdue invoices for follow-up.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. How to track an invoice? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Log each invoice in a spreadsheet or software with the invoice number, client, amount, due date, and status. Update it whenever you receive payment or send a follow-up.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. What is a red flag in an invoice? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Missing invoice numbers, vague descriptions, duplicate invoices, or incorrect amounts are common red flags. 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How to make an invoice tracker? \",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Create a spreadsheet with columns for invoice number, client, due date, amount, payment status, and notes. Update it regularly and highlight overdue invoices for follow-up.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Invoice tracking is what keeps unpaid invoices from turning into forgotten invoices. Whether you\u2019re a contractor juggling multiple jobs, a freelancer billing clients every week, or a small business owner trying to stay on top of cash flow, having a clear system matters. A simple invoice tracker, whether it\u2019s an Excel spreadsheet, a Google Sheets [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":96266,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[151,150],"tags":[],"ppma_author":[100],"class_list":["post-96265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-invoicing-invoicing-and-billing","category-invoicing-and-billing","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Invoice Tracking: How to Keep Track of Invoices and Payments &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn how to track invoices by setting up an invoice tracking system so you know which invoices are sent, due, and paid.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/seguimiento-de-facturas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Invoice Tracking: How to Keep Invoices Organized\" \/>\n<meta property=\"og:description\" content=\"Learn how to track invoices by setting up an invoice tracking system so you know which invoices are sent, due, and paid.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/seguimiento-de-facturas\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T13:06:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T13:08:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/invoice-tracking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/invoice-tracking\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"Invoice Tracking: How to Keep Invoices Organized\",\"datePublished\":\"2026-05-28T13:06:37+00:00\",\"dateModified\":\"2026-05-28T13:08:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/invoice-tracking\/\"},\"wordCount\":1658,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/invoice-tracking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/invoice-tracking.webp\",\"articleSection\":[\"Invoicing\",\"Invoicing and Billing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/invoice-tracking\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/invoice-tracking\/\",\"name\":\"Invoice Tracking: How to Keep Track of Invoices and Payments &#8211; 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). 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Perfil del autor Nombre: Jennifer Allerson Correo electr\u00f3nico: jallerso@gmail.com LinkedIn: linkedin.com\/in\/jenallerson Situaci\u00f3n profesional: Redactora Senior y Estratega de Contenidos Ubicaci\u00f3n: Alella (Barcelona), Espa\u00f1a Sobre Jennifer Allerson Jennifer Allerson es una experimentada Redactora Senior y Estratega de Contenidos con m\u00e1s de una d\u00e9cada de experiencia creando narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=96265"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96265\/revisions"}],"predecessor-version":[{"id":96274,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96265\/revisions\/96274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/96266"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=96265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=96265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=96265"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=96265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}