{"id":96377,"date":"2026-05-29T16:40:01","date_gmt":"2026-05-29T15:40:01","guid":{"rendered":"https:\/\/invoicefly.com\/?p=96377"},"modified":"2026-05-29T16:41:36","modified_gmt":"2026-05-29T15:41:36","slug":"que-es-la-pintura","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/what-is-painting\/","title":{"rendered":"Qu\u00e9 es la pintura: Explicado para Contratistas y Empresarios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96377\" class=\"elementor elementor-96377\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3456c34a e-flex e-con-boxed e-con e-parent\" data-id=\"3456c34a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-260119e1 elementor-widget elementor-widget-text-editor\" data-id=\"260119e1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Painting in construction is the process of preparing and coating building surfaces with protective and decorative paint systems. Beyond adding color, construction painting helps shield materials from moisture, UV exposure, wear, and environmental damage while giving buildings their finished appearance.&nbsp;<\/p>\n\n\n\n<p>It also improves durability and can extend the lifespan of surfaces by reducing issues like corrosion, mold growth, and deterioration. Whether the project involves a residential home, office building, or commercial facility, painting is often one of the final steps that brings a construction project together before completion.<\/p>\n\n\n\n<p>Understanding painting in construction helps contractors, apprentices, and business owners deliver better project results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understanding painting in construction<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"665\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-painting-interior-wall-uniform.jpg\" alt=\"Painter in uniform applying paint to interior wall\" class=\"wp-image-96379\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-painting-interior-wall-uniform.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-painting-interior-wall-uniform-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-painting-interior-wall-uniform-768x511.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-painting-interior-wall-uniform-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-painting-interior-wall-uniform-710x472.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Painting in construction refers to applying protective and decorative coatings to building surfaces. While many people think painting simply means adding color to walls, the process involves planning, preparation, material selection, and precise application techniques.<\/p>\n\n\n\n<p>Construction painting serves several important functions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protection against moisture damage<\/li>\n\n\n\n<li>Prevention of rust and corrosion<\/li>\n\n\n\n<li>Shielding surfaces from UV exposure<\/li>\n\n\n\n<li>Increased material durability<\/li>\n\n\n\n<li>Improved appearance<\/li>\n\n\n\n<li>Mold and mildew resistance<\/li>\n<\/ul>\n\n\n\n<p>For example, exterior siding on a commercial building experiences constant exposure to sunlight, rain, wind, and seasonal temperature changes. Without proper coatings, materials deteriorate much faster. Paint acts as a protective barrier that extends the lifespan of the building.<\/p>\n\n\n\n<p>Painting contractors commonly work on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interior walls and ceilings<\/li>\n\n\n\n<li>Exterior siding<\/li>\n\n\n\n<li>Doors and trim<\/li>\n\n\n\n<li>Concrete surfaces<\/li>\n\n\n\n<li>Metal structures<\/li>\n\n\n\n<li>Industrial facilities<\/li>\n<\/ul>\n\n\n\n<p>The process also involves choosing products designed for specific environments. A warehouse floor coating requires different properties than interior drywall paint.<\/p>\n\n\n\n<p>Construction painting often becomes one of the last major project phases. Once framing, electrical work, plumbing, and drywall installation are complete, painters prepare surfaces and apply coatings that create the finished appearance clients expect.<\/p>\n\n\n\n<p>Contractors planning to grow their services can benefit from understanding the process of<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-painting-business\/\"> starting a painting business<\/a> and building systems early.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create and Send Invoices with Invoice Fly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re billing clients weekly, monthly, or per project, Invoice Fly helps you create professional invoices, track payments, and stay organized from anywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-paint\"><strong>Types of paint<\/strong><\/h2>\n\n\n\n<p>Different surfaces require different paint products. Contractors choose materials based on environmental conditions, durability requirements, and surface type.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-water-based-paint-latex-acrylic\"><strong>Water-based paint (latex\/acrylic)<\/strong><\/h3>\n\n\n\n<p>Water-based paints dry quickly and are among the most common products used for interior construction painting.<\/p>\n\n\n\n<p>Benefits include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faster drying times<\/li>\n\n\n\n<li>Easier cleanup<\/li>\n\n\n\n<li>Lower odor levels<\/li>\n\n\n\n<li>Strong color retention<\/li>\n<\/ul>\n\n\n\n<p>For example, new residential drywall projects frequently use acrylic latex paints because they create smooth finishes and allow painters to work quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-oil-based-paint\"><strong>Oil-based paint<\/strong><\/h3>\n\n\n\n<p>Oil-based paint creates a harder finish and often performs better in areas exposed to repeated contact.<\/p>\n\n\n\n<p>Common uses include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Doors<\/li>\n\n\n\n<li>Trim<\/li>\n\n\n\n<li>Metal railings<\/li>\n\n\n\n<li>Cabinets<\/li>\n\n\n\n<li>High-wear surfaces<\/li>\n<\/ul>\n\n\n\n<p>For example, commercial stair railings often receive oil-based enamel coatings because they resist scratches and repeated use.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-specialty-coatings\"><strong>Specialty coatings<\/strong><\/h3>\n\n\n\n<p>Some construction projects require specialty systems.<\/p>\n\n\n\n<p>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Epoxy floor coatings<\/li>\n\n\n\n<li>Heat-resistant paint<\/li>\n\n\n\n<li>Waterproof sealants<\/li>\n\n\n\n<li>Anti-corrosion coatings<\/li>\n\n\n\n<li>Mold-resistant paints<\/li>\n<\/ul>\n\n\n\n<p>Industrial buildings and manufacturing facilities often rely on these specialized products.<\/p>\n\n\n\n<p>Choosing incorrect materials frequently causes peeling, cracking, or adhesion failures.<\/p>\n\n\n\n<p>Contractors estimating material needs often improve accuracy by using organized<a href=\"https:\/\/invoicefly.com\/academy\/painting-quotation\/\"> painting quotation<\/a> systems before work begins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-construction-painting-process\"><strong>What is the construction painting process?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"664\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/painting-tools-brushes-materials-flatlay.jpg\" alt=\"Painting brushes and tools arranged on wooden surface\" class=\"wp-image-96380\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/painting-tools-brushes-materials-flatlay.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/painting-tools-brushes-materials-flatlay-300x199.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/painting-tools-brushes-materials-flatlay-768x510.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/painting-tools-brushes-materials-flatlay-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/painting-tools-brushes-materials-flatlay-710x471.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Construction painting follows a sequence designed to maximize durability and appearance. Skipping steps usually leads to rework and customer complaints.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-surface-preparation-before-painting\"><strong>Surface preparation before painting<\/strong><\/h3>\n\n\n\n<p>Surface preparation often determines whether a paint project succeeds or fails. Professional painters commonly spend more time preparing surfaces than applying paint.<\/p>\n\n\n\n<p>Preparation includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cleaning<\/strong>\n<ul class=\"wp-block-list\">\n<li>Remove dust, dirt, grease, oils, and loose paint.<\/li>\n\n\n\n<li>Pressure washing often prepares exterior surfaces.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Repairing<\/strong>\n<ul class=\"wp-block-list\">\n<li>Fill nail holes<\/li>\n\n\n\n<li>Repair drywall damage<\/li>\n\n\n\n<li>Seal cracks<\/li>\n\n\n\n<li>Sand rough spots<\/li>\n\n\n\n<li>Replace damaged trim<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Priming<\/strong>\n<ul class=\"wp-block-list\">\n<li>Cover stains<\/li>\n\n\n\n<li>Prepare fresh drywall<\/li>\n\n\n\n<li>Transition from dark to light colors<\/li>\n\n\n\n<li>Improve paint adhesion<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>For example, freshly installed drywall often absorbs paint unevenly without primer. Many painting contractors believe preparation is responsible for most long-term paint performance.<\/p>\n\n\n\n<p>Contractors can simplify estimating and planning using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/painting-estimate-template\/\"> free painting estimate template<\/a> before jobs begin.<\/p>\n\n\n\n<p>Need a simpler way to organize customer billing and project paperwork? Speed up your workflow with our<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoice maker<\/a> and keep painting jobs moving from estimate to payment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-painting-application\"><strong>Painting application<\/strong><\/h3>\n\n\n\n<p>After preparation is complete, painters begin application.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choosing tools<\/strong>\n<ul class=\"wp-block-list\">\n<li>Rollers<\/li>\n\n\n\n<li>Brushes<\/li>\n\n\n\n<li>Airless sprayers<\/li>\n\n\n\n<li>Extension poles<\/li>\n\n\n\n<li>Detail brushes<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Large warehouse walls often require sprayers for speed, while trim work usually requires brushes.<\/p>\n\n\n\n<p>Tool selection affects:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Finish quality<\/li>\n\n\n\n<li>Labor time<\/li>\n\n\n\n<li>Material usage<\/li>\n\n\n\n<li>Production speed<\/li>\n<\/ul>\n\n\n\n<p>Painters improving workflow efficiency often review essential<a href=\"https:\/\/invoicefly.com\/academy\/painting-tools\/\"> painting tools<\/a> used throughout the industry.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Applying the paint<\/strong>\n<ul class=\"wp-block-list\">\n<li>Apply thin coats<\/li>\n\n\n\n<li>Maintain wet edges<\/li>\n\n\n\n<li>Follow drying schedules<\/li>\n\n\n\n<li>Work systematically<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Most contractors apply two finish coats over properly primed surfaces. For example, changing a dark gray room to bright white often requires primer plus multiple finish coats.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-finishing-touches\"><strong>Finishing touches<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-worker-prep-protective-gloves.jpg\" alt=\"Construction worker wearing protective gloves before painting work\" class=\"wp-image-96381\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-worker-prep-protective-gloves.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-worker-prep-protective-gloves-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-worker-prep-protective-gloves-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-worker-prep-protective-gloves-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-worker-prep-protective-gloves-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Finishing work separates average results from professional work.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Touch-ups<\/strong>\n<ul class=\"wp-block-list\">\n<li>Inspect roller marks<\/li>\n\n\n\n<li>Fix missed spots<\/li>\n\n\n\n<li>Correct drips<\/li>\n\n\n\n<li>Address thin coverage<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Cleaning up<\/strong>\n<ul class=\"wp-block-list\">\n<li>Remove tape<\/li>\n\n\n\n<li>Remove plastic coverings<\/li>\n\n\n\n<li>Dispose of paint waste<\/li>\n\n\n\n<li>Store equipment<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Inspection<\/strong>\n<ul class=\"wp-block-list\">\n<li>Review surface consistency<\/li>\n\n\n\n<li>Check color accuracy<\/li>\n\n\n\n<li>Verify finish quality<\/li>\n\n\n\n<li>Inspect edge details<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Strong lighting frequently reveals issues missed during initial application.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-special-considerations-for-painting\"><strong>Special considerations for painting<\/strong><\/h3>\n\n\n\n<p>Some environments require additional planning.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Painting high humidity areas<\/strong>\n<ul class=\"wp-block-list\">\n<li>Use mold-resistant paints<\/li>\n\n\n\n<li>Apply mildew-resistant primers<\/li>\n\n\n\n<li>Use moisture-resistant coatings<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Bathrooms and laundry rooms often need specialized products to prevent peeling and mold growth.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Painting high-traffic areas<\/strong>\n<ul class=\"wp-block-list\">\n<li>Choose washable finishes<\/li>\n\n\n\n<li>Use satin or semi-gloss coatings<\/li>\n\n\n\n<li>Prioritize durability<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Schools and hospitals commonly use stronger coatings because surfaces experience frequent wear.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Painting and environmental concerns<\/strong>\n<ul class=\"wp-block-list\">\n<li>Use low-VOC products<\/li>\n\n\n\n<li>Follow ventilation requirements<\/li>\n\n\n\n<li>Conduct proper risk assessments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>According to OSHA, painters should follow <a href=\"http:\/\/www.osha.gov\/laws-regs\/regulations\/standardnumber\/1915\/1915.35\" target=\"_blank\" rel=\"noreferrer noopener\">safety standards<\/a> involving ventilation and chemical exposure.<\/p>\n\n\n\n<p>Contractors planning long-term growth can also learn more about<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-painting-business\/\"> starting a painting business<\/a> and building stronger systems.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-common-painting-mistakes-to-avoid\"><strong>Common painting mistakes to avoid<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-measuring-wall-finish-inspection.jpg\" alt=\"Contractor measuring wall during construction inspection\" class=\"wp-image-96382\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-measuring-wall-finish-inspection.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-measuring-wall-finish-inspection-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-measuring-wall-finish-inspection-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-measuring-wall-finish-inspection-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-measuring-wall-finish-inspection-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Painting mistakes increase labor costs and create unnecessary rework.<\/p>\n\n\n\n<p>Common mistakes include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Skipping preparation<\/li>\n\n\n\n<li>Ignoring primer<\/li>\n\n\n\n<li>Applying thick coats<\/li>\n\n\n\n<li>Painting during poor weather<\/li>\n\n\n\n<li>Ignoring drying times<\/li>\n\n\n\n<li>Choosing incorrect products<\/li>\n\n\n\n<li>Failing to protect nearby surfaces<\/li>\n<\/ul>\n\n\n\n<p>For example, exterior painting completed during excessive humidity often creates adhesion problems.<\/p>\n\n\n\n<p>Another common mistake involves rushing project schedules. Contractors sometimes begin painting before drywall fully cures.<\/p>\n\n\n\n<p>According to NAHB, painters remain an <a href=\"https:\/\/www.nahb.org\/advocacy\/top-priorities\/workforce-development\/careers-in-the-construction-trades\/painting\" target=\"_blank\" rel=\"noreferrer noopener\">important trade<\/a> in both residential and commercial construction.<\/p>\n\n\n\n<p>Teams improving operations often benefit from learning more about becoming a professional<a href=\"https:\/\/invoicefly.com\/academy\/painting-contractor\/\"> painting contractor<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-manage-painting-jobs-more-efficiently\"><strong>Manage painting jobs more efficiently<\/strong><\/h2>\n\n\n\n<p>Painting in construction involves more than adding color to walls. It combines preparation, material selection, surface protection, and skilled application techniques designed to improve both appearance and durability.<\/p>\n\n\n\n<p>Whether painting residential homes, commercial buildings, or industrial facilities, contractors rely on paint systems to protect surfaces from weather exposure and long-term wear.<\/p>\n\n\n\n<p>Proper preparation, application, and inspection all contribute to stronger project outcomes.<\/p>\n\n\n\n<p>Using<a href=\"https:\/\/invoicefly.com\/industries\/painting-contractor-software\/\"> painting contractor software<\/a> helps keep projects organized from first customer contact through final payment.<\/p>\n\n\n\n<p>Growing teams can also simplify paperwork with a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/painting-invoice-template\/\"> free painting invoice template<\/a> and create more consistent workflows.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create and Send Invoices with Invoice Fly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re billing clients weekly, monthly, or per project, Invoice Fly helps you create professional invoices, track payments, and stay organized from anywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37b637b2 e-flex e-con-boxed e-con e-parent\" data-id=\"37b637b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66251e2c elementor-widget elementor-widget-heading\" data-id=\"66251e2c\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-423340ed e-flex e-con-boxed e-con e-parent\" data-id=\"423340ed\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50d6040b elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"50d6040b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a19bb9881e34\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-50d6040b\">\n                        <a href=\"#collapse-8065b3c6a19bb9881e34\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c6a19bb9881e34\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c6a19bb9881e34\">\n                            \n                            <span class=\"ekit-accordion-title\">1. What is painting in building construction?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c6a19bb9881e34\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-50d6040b\" data-parent=\"#accordion-6a19bb9881e34\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Painting in building construction refers to preparing and coating surfaces like walls, ceilings, trim, and exterior materials using protective and decorative finishes.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-50d6040b\">\n                        <a href=\"#collapse-d5b37996a19bb9881e34\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b37996a19bb9881e34\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b37996a19bb9881e34\">\n                            \n                            <span class=\"ekit-accordion-title\">2. When to paint during construction?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b37996a19bb9881e34\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-50d6040b\" data-parent=\"#accordion-6a19bb9881e34\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Painting usually happens near the end of construction after drywall installation, electrical work, plumbing, and finishing work are complete.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-50d6040b\">\n                        <a href=\"#collapse-cd09c836a19bb9881e34\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c836a19bb9881e34\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c836a19bb9881e34\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What comes after painting in new construction?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c836a19bb9881e34\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-50d6040b\" data-parent=\"#accordion-6a19bb9881e34\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>After painting, contractors commonly install flooring, fixtures, hardware, and complete final cleaning.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-50d6040b\">\n                        <a href=\"#collapse-460c24b6a19bb9881e34\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b6a19bb9881e34\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b6a19bb9881e34\">\n                            \n                            <span class=\"ekit-accordion-title\">4. How often should a building be repainted?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b6a19bb9881e34\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-50d6040b\" data-parent=\"#accordion-6a19bb9881e34\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Interior spaces often require repainting every 5\u201310 years, while exterior surfaces may need repainting every 5\u20137 years depending on environmental exposure.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-50d6040b\">\n                        <a href=\"#collapse-10f45136a19bb9881e34\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f45136a19bb9881e34\" aria-expanded=\"true\" aria-controls=\"Collapse-10f45136a19bb9881e34\">\n                            \n                            <span class=\"ekit-accordion-title\">5. How many coats of paint do contractors use?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f45136a19bb9881e34\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-50d6040b\" data-parent=\"#accordion-6a19bb9881e34\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Most contractors apply primer followed by two finish coats. Certain colors and surfaces may require additional coats.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. What is painting in building construction?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Painting in building construction refers to preparing and coating surfaces like walls, ceilings, trim, and exterior materials using protective and decorative finishes.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. When to paint during construction?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Painting usually happens near the end of construction after drywall installation, electrical work, plumbing, and finishing work are complete.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. 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Certain colors and surfaces may require additional coats.<\/p>\"}}]}<\/script>\n                                <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Painting in construction is the process of preparing and coating building surfaces with protective and decorative paint systems. Beyond adding color, construction painting helps shield materials from moisture, UV exposure, wear, and environmental damage while giving buildings their finished appearance.&nbsp; It also improves durability and can extend the lifespan of surfaces by reducing issues like [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":96378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[174,157],"tags":[],"ppma_author":[101],"class_list":["post-96377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-painting","category-start-your-business","author-ellie-mckenna"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Painting in Construction? Full Guide &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"Learn what painting is in construction, from surface prep and types of paint to the step\u2011by\u2011step process and common mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/que-es-la-pintura\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Painting: Explained For Contractors &amp; Business Owners\" \/>\n<meta property=\"og:description\" content=\"Learn what painting is in construction, from surface prep and types of paint to the step\u2011by\u2011step process and common mistakes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/que-es-la-pintura\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-29T15:40:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-29T15:41:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/what-is-painting.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ellie McKenna\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ellie McKenna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/what-is-painting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/what-is-painting\/\"},\"author\":{\"name\":\"Ellie McKenna\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/9b249016c98109514c1c9ed16562ce67\"},\"headline\":\"What Is Painting: Explained For Contractors &amp; Business Owners\",\"datePublished\":\"2026-05-29T15:40:01+00:00\",\"dateModified\":\"2026-05-29T15:41:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/what-is-painting\/\"},\"wordCount\":1240,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/what-is-painting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/what-is-painting.webp\",\"articleSection\":[\"Painting\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/what-is-painting\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/what-is-painting\/\",\"name\":\"What Is Painting in Construction? 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Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=96377"}],"version-history":[{"count":5,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96377\/revisions"}],"predecessor-version":[{"id":96387,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96377\/revisions\/96387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/96378"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=96377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=96377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=96377"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=96377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}