{"id":96531,"date":"2026-05-30T11:10:54","date_gmt":"2026-05-30T10:10:54","guid":{"rendered":"https:\/\/invoicefly.com\/?p=96531"},"modified":"2026-05-30T11:12:13","modified_gmt":"2026-05-30T10:12:13","slug":"ventas-a-contratistas","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/contractor-sales\/","title":{"rendered":"Gu\u00eda de ventas para profesionales de los servicios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"96531\" class=\"elementor elementor-96531\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2092158e e-flex e-con-boxed e-con e-parent\" data-id=\"2092158e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79c031ff elementor-widget elementor-widget-text-editor\" data-id=\"79c031ff\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>Contractor sales is the process of turning leads into signed jobs for construction and home services by guiding homeowners or property managers from first contact through estimate, proposal, and closed deal.&nbsp;<\/p>\n\n\n\n<p>Unlike simple \u201chard selling,\u201d effective contractor sales blends leadership, clear communication, structured follow-up, and a repeatable contractor sales funnel so contractors can protect margins instead of competing only on low pricing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contractor-sales-training\"><strong>Contractor sales training<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-consultation-homeowner.jpg\" alt=\"Interior designer presenting renovation plans to homeowner\" class=\"wp-image-96533\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-consultation-homeowner.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-consultation-homeowner-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-consultation-homeowner-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-consultation-homeowner-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-consultation-homeowner-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Strong contractor sales training helps service professionals improve communication, close more deals, and build repeatable sales systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-contractor-sales-training-matters\"><strong>Why contractor sales training matters<\/strong><\/h3>\n\n\n\n<p>Many contractors start businesses because they are skilled tradespeople, not because they have formal sales experience.<\/p>\n\n\n\n<p>Without training, contractors often struggle with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Handling objections<\/li>\n\n\n\n<li>Presenting pricing confidently<\/li>\n\n\n\n<li>Following up consistently<\/li>\n\n\n\n<li>Explaining value<\/li>\n\n\n\n<li>Managing leads properly<\/li>\n<\/ul>\n\n\n\n<p>For example, a contractor may lose profitable projects simply by sending estimates without explaining the project scope or following up afterward.<\/p>\n\n\n\n<p>Good contractor sales training helps businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improve close rates<\/li>\n\n\n\n<li>Increase profit margins<\/li>\n\n\n\n<li>Build customer trust<\/li>\n\n\n\n<li>Reduce pricing pressure<\/li>\n\n\n\n<li>Create repeatable sales processes<\/li>\n<\/ul>\n\n\n\n<p>Businesses preparing for growth often strengthen operations first by learning<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\"> how to start a general contracting business<\/a> before building larger sales systems.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create and Send Invoices with Invoice Fly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re billing clients weekly, monthly, or per project, Invoice Fly helps you create professional invoices, track payments, and stay organized from anywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-core-skills-every-contractor-sales-rep-needs\"><strong>Core skills every contractor sales rep needs<\/strong><\/h3>\n\n\n\n<p>Successful contractor sales reps combine technical knowledge with communication skills.<\/p>\n\n\n\n<p>Important contractor sales skills include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Active listening<\/li>\n\n\n\n<li>Discovery questions<\/li>\n\n\n\n<li>Needs-based selling<\/li>\n\n\n\n<li>Proposal presentation<\/li>\n\n\n\n<li>Negotiation<\/li>\n\n\n\n<li>Follow-up communication<\/li>\n\n\n\n<li>Time management<\/li>\n<\/ul>\n\n\n\n<p>For example, roofing contractor sales reps often need to explain material differences, warranties, insurance claims, and project timelines clearly during homeowner consultations.<\/p>\n\n\n\n<p>The best sales reps also focus heavily on trust and relationship building instead of pushing aggressive sales tactics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-a-contractor-sales-training-program\"><strong>Building a contractor sales training program<\/strong><\/h3>\n\n\n\n<p>Most contractor sales training programs include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Product and service knowledge<\/li>\n\n\n\n<li>Objection handling<\/li>\n\n\n\n<li>Role-playing scenarios<\/li>\n\n\n\n<li>CRM training<\/li>\n\n\n\n<li>Pricing and proposal presentation<\/li>\n\n\n\n<li>Closing techniques<\/li>\n<\/ul>\n\n\n\n<p>For example, HVAC contractor sales teams may practice explaining energy-efficient system upgrades and financing options during mock customer appointments.<\/p>\n\n\n\n<p>Some businesses also use live video walkthroughs and \u201cspeed to lead\u201d systems to contact prospects immediately after inquiries arrive. Faster response times often improve contractor sales performance significantly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-measuring-the-impact-of-sales-training-on-contractor-sales-performance\"><strong>Measuring the impact of sales training on contractor sales performance<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"571\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-proposal-presentation.jpg\" alt=\"Site engineer reviewing construction project details on site\" class=\"wp-image-96534\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-proposal-presentation.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-proposal-presentation-300x171.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-proposal-presentation-768x439.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-proposal-presentation-18x10.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-sales-proposal-presentation-710x405.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Contractors should track measurable results from sales training.<\/p>\n\n\n\n<p>Common sales KPIs include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Close rate<\/li>\n\n\n\n<li>Average job value<\/li>\n\n\n\n<li>Follow-up response rate<\/li>\n\n\n\n<li>Lead conversion rate<\/li>\n\n\n\n<li>Gross profit margin<\/li>\n\n\n\n<li>Sales cycle length<\/li>\n<\/ul>\n\n\n\n<p>Reviewing these numbers regularly helps identify weaknesses in the contractor sales process.<\/p>\n\n\n\n<p>Need a better way to organize estimates, proposals, invoices, and customer communication? Speed up your workflow with our<a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\"> invoice maker<\/a> and keep contractor sales organized from first lead to final payment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contractor-sales-strategies\"><strong>Contractor sales strategies<\/strong><\/h2>\n\n\n\n<p>Successful contractor sales strategies focus on attracting the right projects, positioning your business effectively, and maintaining strong profit margins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-defining-your-ideal-client-and-target-projects\"><strong>Defining your ideal client and target projects<\/strong><\/h3>\n\n\n\n<p>Not every lead is a good fit for your business.<\/p>\n\n\n\n<p>Contractors should identify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ideal project size<\/li>\n\n\n\n<li>Preferred neighborhoods<\/li>\n\n\n\n<li>Target property types<\/li>\n\n\n\n<li>Most profitable services<\/li>\n\n\n\n<li>Best customer profiles<\/li>\n<\/ul>\n\n\n\n<p>For example, a remodeling contractor may focus on higher-income homeowners seeking kitchen renovations instead of low-budget handyman work.<\/p>\n\n\n\n<p>Contractors focusing on profitable niches often build their sales process around specific<a href=\"https:\/\/invoicefly.com\/academy\/general-contracting-services\/\"> general contracting services<\/a> instead of trying to take every type of project.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-differentiating-your-contracting-business-from-competitors\"><strong>Differentiating your contracting business from competitors<\/strong><\/h3>\n\n\n\n<p>Many contractors compete only on price, which can reduce profits over time.<\/p>\n\n\n\n<p>Strong contractor sales strategies focus on differentiation through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Better communication<\/li>\n\n\n\n<li>Faster response times<\/li>\n\n\n\n<li>Strong warranties<\/li>\n\n\n\n<li>Professional branding<\/li>\n\n\n\n<li>Better customer experience<\/li>\n\n\n\n<li>Specialized expertise<\/li>\n<\/ul>\n\n\n\n<p>For example, contractors with organized proposals, detailed timelines, and strong online reviews often close more deals without being the cheapest option.<\/p>\n\n\n\n<p>Brand reputation also plays a major role in contractor sales marketing and customer trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contractor-sales-marketing-online-and-offline-channels\"><strong>Contractor sales marketing: online and offline channels<\/strong><\/h3>\n\n\n\n<p>Contractors generate leads through both digital and traditional marketing channels.<\/p>\n\n\n\n<p>Common contractor sales marketing methods include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Business Profile<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Referral programs<\/li>\n\n\n\n<li>Facebook Ads<\/li>\n\n\n\n<li>Yard signs<\/li>\n\n\n\n<li>Truck wraps<\/li>\n\n\n\n<li>Networking<\/li>\n\n\n\n<li>Local sponsorships<\/li>\n<\/ul>\n\n\n\n<p>According to the Associated General Contractors of America, <a href=\"https:\/\/www.agc.org\/learn\/construction-data\" target=\"_blank\" rel=\"noreferrer noopener\">construction demand <\/a>continues growing across many sectors, increasing competition for quality leads and projects.<\/p>\n\n\n\n<p>Businesses improving visibility often create educational content around<a href=\"https:\/\/invoicefly.com\/academy\/what-does-a-contractor-do\/\"> what contractors do<\/a> and common customer questions to improve local SEO.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-pricing-proposals-and-contractor-sales-commission-structures\"><strong>Pricing, proposals, and contractor sales commission structures<\/strong><\/h3>\n\n\n\n<p>Pricing is one of the most important parts of contractor sales.<\/p>\n\n\n\n<p>Successful contractors avoid racing to the lowest bid and instead focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear scope of work<\/li>\n\n\n\n<li>Strong proposal presentation<\/li>\n\n\n\n<li>Value-based pricing<\/li>\n<\/ul>\n\n\n\n<p>Many contractor sales teams also use anchoring techniques by presenting pricing ranges early in the conversation before formal estimates.<\/p>\n\n\n\n<p>Common contractor sales commission structures include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Percentage of project revenue<\/li>\n\n\n\n<li>Gross profit commission<\/li>\n\n\n\n<li>Tiered commission systems<\/li>\n\n\n\n<li>Performance bonuses<\/li>\n<\/ul>\n\n\n\n<p>Residential construction sales commissions often range from 3% to 6% depending on project size and company structure.<\/p>\n\n\n\n<p>Contractors improving estimating accuracy and proposal speed often use<a href=\"https:\/\/invoicefly.com\/industries\/construction-management-software\/\"> construction estimating software<\/a> to organize bids and customer communication more efficiently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contractor-sales-funnel\"><strong>Contractor sales funnel<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-crm-sales-management-laptop.jpg\" alt=\"Construction professionals discussing blueprints and project planning\" class=\"wp-image-96535\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-crm-sales-management-laptop.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-crm-sales-management-laptop-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-crm-sales-management-laptop-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-crm-sales-management-laptop-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/contractor-crm-sales-management-laptop-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>A contractor sales funnel helps businesses organize leads and track customers through every stage of the sales process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-overview-of-the-contractor-sales-process\"><strong>Overview of the contractor sales process<\/strong><\/h3>\n\n\n\n<p>Most contractor sales processes include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Lead generation<\/li>\n\n\n\n<li>Initial contact<\/li>\n\n\n\n<li>Discovery and qualification<\/li>\n\n\n\n<li>Estimate preparation<\/li>\n\n\n\n<li>Proposal presentation<\/li>\n\n\n\n<li>Follow-up<\/li>\n\n\n\n<li>Closed deal<\/li>\n<\/ol>\n\n\n\n<p>For example, a roofing contractor may receive a website inquiry, schedule an inspection, provide an estimate, answer objections, and follow up several times before the customer signs the contract.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stages-of-a-contractor-sales-pipeline\"><strong>Stages of a contractor sales pipeline<\/strong><\/h3>\n\n\n\n<p>A contractor sales pipeline usually includes stages such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead<\/li>\n\n\n\n<li>Qualified lead<\/li>\n\n\n\n<li>Estimate sent<\/li>\n\n\n\n<li>Proposal presented<\/li>\n\n\n\n<li>Negotiation<\/li>\n\n\n\n<li>Closed won<\/li>\n\n\n\n<li>Closed lost<\/li>\n<\/ul>\n\n\n\n<p>Tracking these stages helps contractors identify bottlenecks and forecast revenue more accurately.<\/p>\n\n\n\n<p>Businesses organizing workflows often improve efficiency using<a href=\"https:\/\/invoicefly.com\/industries\/construction-management-software\/\"> construction estimating software<\/a> and CRM systems.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-lead-generation-and-qualification-in-the-contractor-sales-funnel\"><strong>Lead generation and qualification in the contractor sales funnel<\/strong><\/h3>\n\n\n\n<p>Generating quality contractor sales leads is critical for long-term growth.<\/p>\n\n\n\n<p>Lead sources may include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO<\/li>\n\n\n\n<li>Google Ads<\/li>\n\n\n\n<li>Referrals<\/li>\n\n\n\n<li>Facebook Ads<\/li>\n\n\n\n<li>Local partnerships<\/li>\n\n\n\n<li>Repeat customers<\/li>\n<\/ul>\n\n\n\n<p>Not every lead should move through the funnel. Qualification helps contractors focus on profitable opportunities instead of wasting time on poor-fit projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tracking-and-improving-contractor-sales-performance-at-each-stage\"><strong>Tracking and improving contractor sales performance at each stage<\/strong><\/h3>\n\n\n\n<p>Contractors should regularly track:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Close rates<\/li>\n\n\n\n<li>Proposal acceptance rates<\/li>\n\n\n\n<li>Average project value<\/li>\n\n\n\n<li>Lead response times<\/li>\n\n\n\n<li>Cost per lead<\/li>\n<\/ul>\n\n\n\n<p>For example, improving \u201cspeed to lead\u201d by responding within minutes instead of hours may significantly increase booked appointments.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contractor-sales-techniques\"><strong>Contractor sales techniques<\/strong><\/h2>\n\n\n\n<p>The best contractor sales techniques focus on trust, communication, and structured follow-up instead of pressure tactics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-discovery-questions-and-needs-based-selling-for-contractors\"><strong>Discovery questions and needs-based selling for contractors<\/strong><\/h3>\n\n\n\n<p>Good contractor sales reps ask questions before presenting solutions.<\/p>\n\n\n\n<p>Examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What problems are you trying to solve?<\/li>\n\n\n\n<li>What timeline are you working with?<\/li>\n\n\n\n<li>Have you completed similar projects before?<\/li>\n\n\n\n<li>What concerns do you have about the project?<\/li>\n<\/ul>\n\n\n\n<p>Discovery questions help contractors better understand budgets, priorities, and customer expectations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-presenting-estimates-and-proposals-with-confidence\"><strong>Presenting estimates and proposals with confidence<\/strong><\/h3>\n\n\n\n<p>Proposal presentation strongly affects close rates.<\/p>\n\n\n\n<p>Strong contractor proposals should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scope of work<\/li>\n\n\n\n<li>Materials<\/li>\n\n\n\n<li>Timeline<\/li>\n\n\n\n<li>Payment schedule<\/li>\n\n\n\n<li>Warranty information<\/li>\n\n\n\n<li>Clear pricing<\/li>\n<\/ul>\n\n\n\n<p>For example, contractors who walk homeowners through proposals in person often close more deals than businesses sending estimates without explanation.<\/p>\n\n\n\n<p>Businesses handling multiple proposals weekly can simplify workflows using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/construction-estimate-template\/\"> free construction estimate template<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-contractor-sales-closing-techniques-that-win-more-bids\"><strong>Contractor sales closing techniques that win more bids<\/strong><\/h3>\n\n\n\n<p>Successful contractor sales closing techniques include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Anchoring pricing early<\/li>\n\n\n\n<li>Creating urgency without pressure<\/li>\n\n\n\n<li>Explaining long-term value<\/li>\n\n\n\n<li>Reinforcing trust and credibility<\/li>\n\n\n\n<li>Offering financing options<\/li>\n<\/ul>\n\n\n\n<p>Contractors with strong branding and organized sales systems usually maintain healthier profit margins than companies competing only on price.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-handling-objections-and-following-up-without-being-pushy\"><strong>Handling objections and following up without being pushy<\/strong><\/h3>\n\n\n\n<p>Common customer objections include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Price concerns<\/li>\n\n\n\n<li>Timeline concerns<\/li>\n\n\n\n<li>Trust issues<\/li>\n\n\n\n<li>Scope confusion<\/li>\n<\/ul>\n\n\n\n<p>Good follow-up focuses on education and communication instead of pressure.<\/p>\n\n\n\n<p>For example, contractors may follow up by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sending project examples<\/li>\n\n\n\n<li>Answering questions<\/li>\n\n\n\n<li>Clarifying timelines<\/li>\n\n\n\n<li>Providing financing details<\/li>\n<\/ul>\n\n\n\n<p>Consistent follow-up often separates successful contractor sales reps from average performers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contractor-sales-management\"><strong>Contractor sales management<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"649\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-sales-team-strategy-meeting.jpg\" alt=\"Construction team planning project management and sales strategy\" class=\"wp-image-96537\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-sales-team-strategy-meeting.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-sales-team-strategy-meeting-300x195.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-sales-team-strategy-meeting-768x498.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-sales-team-strategy-meeting-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/05\/construction-sales-team-strategy-meeting-710x461.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Strong contractor sales management helps businesses improve accountability, forecasting, and team performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-setting-sales-targets-and-kpis-for-contractor-teams\"><strong>Setting sales targets and KPIs for contractor teams<\/strong><\/h3>\n\n\n\n<p>Sales goals help contractors measure progress and improve accountability.<\/p>\n\n\n\n<p>Common contractor sales KPIs include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue goals<\/li>\n\n\n\n<li>Close rates<\/li>\n\n\n\n<li>Lead response times<\/li>\n\n\n\n<li>Proposal conversion rates<\/li>\n\n\n\n<li>Average project size<\/li>\n<\/ul>\n\n\n\n<p>Tracking these numbers regularly helps identify sales weaknesses early.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-coaching-and-supporting-your-sales-reps\"><strong>Coaching and supporting your sales reps<\/strong><\/h3>\n\n\n\n<p>Sales coaching should focus on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Role-playing<\/li>\n\n\n\n<li>Proposal reviews<\/li>\n\n\n\n<li>Objection handling<\/li>\n\n\n\n<li>CRM usage<\/li>\n\n\n\n<li>Communication skills<\/li>\n<\/ul>\n\n\n\n<p>For example, reviewing lost bids helps contractor sales reps identify areas for improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-using-crm-tools-to-manage-the-contractor-sales-pipeline\"><strong>Using CRM tools to manage the contractor sales pipeline<\/strong><\/h3>\n\n\n\n<p>Contractor sales CRM systems help businesses organize:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Leads<\/li>\n\n\n\n<li>Follow-ups<\/li>\n\n\n\n<li>Estimates<\/li>\n\n\n\n<li>Appointments<\/li>\n\n\n\n<li>Notes<\/li>\n\n\n\n<li>Proposal stages<\/li>\n<\/ul>\n\n\n\n<p>Contractors juggling multiple crews, estimates, and follow-ups often improve organization with dedicated<a href=\"https:\/\/invoicefly.com\/academy\/construction-crm-software\/\"> construction CRM software<\/a> and scheduling systems.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-reviewing-contractor-sales-performance-and-commissions-regularly\"><strong>Reviewing contractor sales performance and commissions regularly<\/strong><\/h3>\n\n\n\n<p>Regular sales reviews help contractors improve performance and maintain profitability.<\/p>\n\n\n\n<p>Contractors should review:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales commissions<\/li>\n\n\n\n<li>Close rates<\/li>\n\n\n\n<li>Margins<\/li>\n\n\n\n<li>Proposal quality<\/li>\n\n\n\n<li>Customer satisfaction<\/li>\n<\/ul>\n\n\n\n<p>According to the Bureau of Labor Statistics, <a href=\"https:\/\/www.bls.gov\/iag\/tgs\/iag23.htm\" target=\"_blank\" rel=\"noreferrer noopener\">construction and contractor-related industries<\/a> continue supporting large numbers of jobs and independent businesses across the U.S.<\/p>\n\n\n\n<p>As contractor businesses grow, many owners revisit the fundamentals of<a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\"> how to start a general contracting business<\/a> while improving hiring, estimating, sales systems, and project management processes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-improve-contractor-sales-follow-up-estimates-and-lead-management\"><strong>Improve contractor sales follow-up, estimates, and lead management<\/strong><\/h2>\n\n\n\n<p>Managing contractor sales requires tracking leads, estimates, follow-ups, proposals, invoices, and customer communication across multiple projects at once. Staying organized helps contractors improve response times, close rates, and overall customer experience.<\/p>\n\n\n\n<p>Using<a href=\"https:\/\/invoicefly.com\/industries\/construction-management-software\/\"> construction estimating software<\/a> helps contractors organize bids, schedules, proposals, and project communication more efficiently from one platform.<\/p>\n\n\n\n<p>Growing contractor businesses can also simplify billing and estimating workflows using a<a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\"> free invoice generator<\/a>,<a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/construction-invoice-template\/\"> free construction invoice template<\/a>, and<a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/construction-estimate-template\/\"> free construction estimate template<\/a>.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create and Send Invoices with Invoice Fly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re billing clients weekly, monthly, or per project, Invoice Fly helps you create professional invoices, track payments, and stay organized from anywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f3f828 elementor-align-left elementor-widget__width-initial elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6f3f828\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-158cf61a e-flex e-con-boxed e-con e-parent\" data-id=\"158cf61a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27245883 elementor-widget elementor-widget-heading\" data-id=\"27245883\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c991049 e-flex e-con-boxed e-con e-parent\" data-id=\"7c991049\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-509ad4ff elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"509ad4ff\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a1adb1bb9395\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-509ad4ff\">\n                        <a href=\"#collapse-8065b3c6a1adb1bb9395\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c6a1adb1bb9395\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c6a1adb1bb9395\">\n                            \n                            <span class=\"ekit-accordion-title\">1. How difficult is construction sales?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c6a1adb1bb9395\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-509ad4ff\" data-parent=\"#accordion-6a1adb1bb9395\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Construction sales can be challenging because projects are often high-value, involve long sales cycles, and require strong communication and follow-up skills.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-509ad4ff\">\n                        <a href=\"#collapse-d5b37996a1adb1bb9395\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b37996a1adb1bb9395\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b37996a1adb1bb9395\">\n                            \n                            <span class=\"ekit-accordion-title\">2. What is a good commission rate for construction sales?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b37996a1adb1bb9395\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-509ad4ff\" data-parent=\"#accordion-6a1adb1bb9395\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Residential contractor sales commissions commonly range from 3% to 6%, depending on project size, company structure, and profit margins.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-509ad4ff\">\n                        <a href=\"#collapse-cd09c836a1adb1bb9395\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c836a1adb1bb9395\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c836a1adb1bb9395\">\n                            \n                            <span class=\"ekit-accordion-title\">3. What are common construction sales strategies?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c836a1adb1bb9395\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-509ad4ff\" data-parent=\"#accordion-6a1adb1bb9395\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Common contractor sales strategies include referral marketing, SEO, fast lead response, value-based pricing, structured follow-up, and CRM management.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-509ad4ff\">\n                        <a href=\"#collapse-460c24b6a1adb1bb9395\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b6a1adb1bb9395\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b6a1adb1bb9395\">\n                            \n                            <span class=\"ekit-accordion-title\">4. What are the 5 sales techniques?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b6a1adb1bb9395\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-509ad4ff\" data-parent=\"#accordion-6a1adb1bb9395\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Five common sales techniques include active listening, discovery questions, needs-based selling, objection handling, and structured follow-up.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-509ad4ff\">\n                        <a href=\"#collapse-10f45136a1adb1bb9395\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f45136a1adb1bb9395\" aria-expanded=\"true\" aria-controls=\"Collapse-10f45136a1adb1bb9395\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What are the 5 stages of a sales funnel?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f45136a1adb1bb9395\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-509ad4ff\" data-parent=\"#accordion-6a1adb1bb9395\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>The five common sales funnel stages are lead generation, qualification, proposal or estimate, negotiation, and closed deal.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. 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Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market) About Ellie McKenna Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph. With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she\u2019s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel. Qualifications Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019) Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018) Professional Development: SEO Copywriting Certification (2022) Voice-Over and Animation Scriptwriting Workshop (2021) Google Ads and Analytics Training (2020) Areas of Specialization Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert. Voice-Over &amp; Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (for example: Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph. Professional Experience Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 \u2013 Present) Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand. Collaborate with design and marketing teams to develop cohesive, conversion-focused content. Optimize content for SEO, contributing to increased user engagement and click-through rates. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 \u2013 Present) Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani. Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging. Contribute to creative development, from narrative planning to post-production feedback. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 \u2013 Present) Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and M\u00e9decins Sans Fronti\u00e8res. Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands. Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 \u2013 Apr. 2024) Developed communication strategies and content for community engagement initiatives. Produced internal and external communications, including reports and public-facing materials. Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 \u2013 Nov. 2023) Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications. Managed content calendars and collaborated with clients to align content with marketing goals. Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 \u2013 Jan. 2023) Produced marketing materials and communications for agricultural and environmental programs. Led content creation for digital and print campaigns, enhancing public awareness and engagement. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 \u2013 Sep. 2019) Developed affiliate marketing content and campaigns for a leading media company. Wrote blog posts, emails, and social media content to drive affiliate conversions. Previous Achievements Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital. Wrote a three-part voice-over script series for Giorgio Armani\u2019s visual search functionality, praised for its luxurious tone and clarity. Increased organic traffic by 20% for Minty Digital\u2019s content campaigns through SEO optimization (2023). Published content for Vistaprint that improved email campaign click-through rates by 15% (2024). Recognized by B\u00e9im Digital\u2019s CEO for delivering \u201cremarkable\u201d content that drove tangible results. References Eamon Corcoran, CEO, B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint. Contact For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. 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redactora en Vistaprint Ubicaci\u00f3n: Barcelona, Espa\u00f1a (Originaria de Irlanda - Mercado EUA) Acerca de Ellie McKenna Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Afincada en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como TimeOut, The Mirror y The Telegraph. Licenciada en Publicidad Empresarial y con un m\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen entre el p\u00fablico y generen conversiones. Conocida por su ingenio y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton. Cualificaciones M\u00e1ster en Marketing Digital, Comunicaciones y Liderazgo, Universidad de Ulster, Reino Unido (Graduada en 2019) Licenciatura en Publicidad Empresarial, University College Dublin, Irlanda (Graduada en 2018) Desarrollo profesional: Certificaci\u00f3n de redacci\u00f3n publicitaria SEO (2022) Taller de escritura de guiones de voz en off y animaci\u00f3n (2021) Formaci\u00f3n en Google Ads y Analytics (2020) \u00c1reas de especializaci\u00f3n Redacci\u00f3n de contenidos: Entradas de blog de formato largo, art\u00edculos y comunicados de prensa optimizados para SEO y compromiso. Redacci\u00f3n publicitaria: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan. Guiones de doblaje y animaci\u00f3n t\u00e9cnica: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: los v\u00eddeos de b\u00fasqueda visual de Armani). Estrategia de contenidos SEO: Creaci\u00f3n de contenidos basados en palabras clave para mejorar las clasificaciones de b\u00fasqueda y los v\u00ednculos de retroceso. Mensajes de marca: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales. Marketing de contenidos: Creaci\u00f3n de campa\u00f1as que garantizan la cobertura en medios de alto perfil como TimeOut y The Telegraph. Experiencia profesional Redactor | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente) Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing. Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenido cohesivo y enfocado a la conversi\u00f3n. Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n del usuario y las tasas de clics. Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente) Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluyendo un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani. Garantizar que los guiones se alineen con el tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles. Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n. Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 - Present) Proporcionar servicios de redacci\u00f3n y contenido para clientes globales, incluyendo Pfizer, LVMH, Samsung, y M\u00e9decins Sans Fronti\u00e8res. Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas lideradas por mujeres y centradas en mujeres. Conseguir backlinks y cobertura en publicaciones como TimeOut, The Mirror y The Telegraph mediante marketing de contenidos estrat\u00e9gico. Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 - Abr. 2024) Desarroll\u00f3 estrategias de comunicaci\u00f3n y contenidos para iniciativas de compromiso con la comunidad. Producci\u00f3n de comunicaciones internas y externas, incluyendo informes y materiales de cara al p\u00fablico. Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023) Creaci\u00f3n de contenidos SEO de largo formato para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones globales. Gestion\u00e9 calendarios de contenido y colabor\u00e9 con los clientes para alinear el contenido con los objetivos de marketing. Utilic\u00e9 Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave. Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (dic. 2020 - ene. 2023) Produjo materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales. Dirig\u00ed la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico. Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 - Sep. 2019) Desarroll\u00f3 contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una empresa l\u00edder en medios de comunicaci\u00f3n. Escribi\u00f3 publicaciones de blog, correos electr\u00f3nicos y contenido de redes sociales para impulsar las conversiones de afiliados. Logros anteriores Asegur\u00f3 backlinks y cobertura en TimeOut, The Mirror y The Telegraph para contenido de estilo de vida, finanzas y viajes en Minty Digital. Escribi\u00f3 una serie de guiones de voz en off de tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad. Aument\u00f3 el tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital mediante la optimizaci\u00f3n SEO (2023). Publicaci\u00f3n de contenidos para Vistaprint que mejoraron las tasas de clics de las campa\u00f1as de correo electr\u00f3nico en 15% (2024). Reconocido por el director general de B\u00e9im Digital por ofrecer un contenido \u201cextraordinario\u201d que gener\u00f3 resultados tangibles. Referencias Eamon Corcoran, CEO de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d. Disponible a petici\u00f3n: Referencias adicionales de clientes como Propulse Video y Vistaprint. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.","sameAs":["http:\/\/elliemckenna.com","https:\/\/www.linkedin.com\/in\/ellie-mckenna\/"],"gender":"female","award":["Eamon Corcoran","CEO","B\u00e9im Digital: \u201cEllie\u2019s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.\u201d Available Upon Request: Additional references from clients like Propulse Video and Vistaprint"],"knowsAbout":["Invoicing","SaaS","Mobile Apps","Accounting","Home Service Industry. Content Writing: Long-form blog posts","articles","and press releases optimized for SEO and engagement. Copywriting: Persuasive website copy","email campaigns","social media content","and PR materials that convert. Voice-Over & Technical Animation Scripts: Polished scripts for video content","including explainer videos and branded series (e.g.","Armani\u2019s visual search videos). SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks. Brand Messaging: Developing authentic","human-centered brand voices for startups and global companies. Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph."],"knowsLanguage":["English","Spanish"],"jobTitle":"Copywriter","worksFor":"Copywriter & Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/ellie-mckenna\/"}]}},"authors":[{"term_id":101,"user_id":6,"is_guest":0,"slug":"ellie-mckenna","display_name":"Ellie McKenna","avatar_url":{"url":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg","url2x":"https:\/\/invoicefly.com\/wp-content\/uploads\/2024\/12\/1713359745033.jpg"},"author_category":"1","first_name":"Ellie","last_name":"McKenna","user_url":"http:\/\/elliemckenna.com","job_title":"Freelance Copywriter and Content Writer; Copywriter at Vistaprint","description":"<h3>Ellie McKenna - Perfil del autor<\/h3>\r\n<p><strong>Nombre<\/strong>: Ellie McKenna\r\n<strong>Correo electr\u00f3nico<\/strong>: emckcreativesolutions@gmail.com\r\n<strong>LinkedIn<\/strong>: linkedin.com\/in\/ellie-mckenna\r\n<strong>Estatuto profesional<\/strong>: Redactora aut\u00f3noma y redactora de contenidos; redactora en Vistaprint\r\n<strong>Ubicaci\u00f3n<\/strong>: Barcelona, Espa\u00f1a (Procedente de Irlanda - Mercado EUA)<\/p>\r\n\r\n<h3>Acerca de Ellie McKenna<\/h3>\r\n<p>Ellie McKenna es una din\u00e1mica redactora y estratega de contenidos con m\u00e1s de cinco a\u00f1os de experiencia en la creaci\u00f3n de narrativas convincentes para marcas globales, agencias y equipos internos. Con sede en Barcelona y procedente de Irlanda, Ellie est\u00e1 especializada en transformar ideas complejas en contenidos claros, atractivos y orientados a resultados. Su trabajo abarca sectores como el estilo de vida, las finanzas, los viajes y la tecnolog\u00eda, y ha aparecido en prestigiosas publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n<p>Con un <strong>Licenciatura en Publicidad Empresarial<\/strong> y un <strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Ellie combina la creatividad con la visi\u00f3n estrat\u00e9gica para ofrecer contenidos que resuenen en el p\u00fablico y generen conversiones. Conocida por su ingenio r\u00e1pido y su pensamiento creativo, clientes como Pfizer, Giorgio Armani, LVMH y Vistaprint conf\u00edan en ella por su capacidad para hacer que el proceso de creaci\u00f3n de contenidos sea fluido e impactante. Cuando no est\u00e1 escribiendo, a Ellie se la puede encontrar explorando tiendas de artesan\u00eda, sumergi\u00e9ndose en un nuevo hobby o leyendo la \u00faltima novela de Dolly Alderton.<\/p>\r\n\r\n<h3>Cualificaciones<\/h3>\r\n<p><strong>M\u00e1ster en Marketing Digital, Comunicaci\u00f3n y Liderazgo<\/strong>, Universidad de Ulster, Reino Unido (Graduado en 2019)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Publicidad Empresarial<\/strong>, University College Dublin, Irlanda (Graduado en 2018)<\/p>\r\n<p><strong>Desarrollo profesional<\/strong>:<\/p>\r\n<p>Certificaci\u00f3n SEO Copywriting (2022)<\/p>\r\n<p>Taller de redacci\u00f3n de guiones de doblaje y animaci\u00f3n (2021)<\/p>\r\n<p>Formaci\u00f3n en Google Ads y Analytics (2020)<\/p>\r\n\r\n<h3>\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p><strong>Redacci\u00f3n de contenidos<\/strong>: Entradas de blog, art\u00edculos y comunicados de prensa de formato largo optimizados para SEO y captaci\u00f3n.<\/p>\r\n<p><strong>Redacci\u00f3n publicitaria<\/strong>: Textos persuasivos para sitios web, campa\u00f1as de correo electr\u00f3nico, contenidos para redes sociales y materiales de relaciones p\u00fablicas que conviertan.<\/p>\r\n<p><strong>Guiones de doblaje y animaci\u00f3n t\u00e9cnica<\/strong>: Guiones pulidos para contenidos de v\u00eddeo, incluidos v\u00eddeos explicativos y series de marca (por ejemplo: v\u00eddeos de b\u00fasqueda visual de Armani).<\/p>\r\n<p><strong>Estrategia de contenidos SEO<\/strong>: Creaci\u00f3n de contenidos basados en palabras clave para mejorar el posicionamiento y los v\u00ednculos de retroceso.<\/p>\r\n<p><strong>Mensajes de marca<\/strong>: Desarrollo de voces de marca aut\u00e9nticas y centradas en el ser humano para startups y empresas globales.<\/p>\r\n<p><strong>Marketing de contenidos<\/strong>: Crear campa\u00f1as que garanticen la cobertura en medios de gran visibilidad como <em>TimeOut<\/em> y <em>El tel\u00e9grafo<\/em>.<\/p>\r\n\r\n<h3>Experiencia profesional<\/h3>\r\n<h4>Redactora | Vistaprint, Barcelona, Espa\u00f1a (Abr. 2024 - Presente)<\/h4>\r\n<p dir=\"ltr\">Crear textos para campa\u00f1as de correo electr\u00f3nico, entradas de blog, relaciones p\u00fablicas, redes sociales y experiencias de marketing (MX) para una marca global de impresi\u00f3n y marketing.<\/p>\r\n<p>Colaborar con los equipos de dise\u00f1o y marketing para desarrollar contenidos coherentes y centrados en la conversi\u00f3n.<\/p>\r\n<p>Optimizar el contenido para SEO, contribuyendo a aumentar la participaci\u00f3n de los usuarios y las tasas de clics.<\/p>\r\n\r\n<h4>Locutora y guionista t\u00e9cnica de animaci\u00f3n | Propulse Video (TransPerfect), Barcelona, Espa\u00f1a (Ene. 2022 - Presente)<\/h4>\r\n<p>Escribir guiones concisos y atractivos para series de v\u00eddeo de marca, incluido un v\u00eddeo de b\u00fasqueda visual de tres partes para Giorgio Armani.<\/p>\r\n<p>Garantizar que los guiones se ajusten al tono y los objetivos del cliente, transmitiendo mensajes lujosos pero accesibles.<\/p>\r\n<p>Contribuir al desarrollo creativo, desde la planificaci\u00f3n narrativa hasta los comentarios posteriores a la producci\u00f3n.<\/p>\r\n\r\n<h4>Copywriter Freelance | EMCK Creative Copywriting, Remoto (Ene. 2022 - Presente)<\/h4>\r\n<p>Prestar servicios de redacci\u00f3n y contenidos para clientes de todo el mundo, como Pfizer, LVMH, Samsung y M\u00e9dicos sin Fronteras.<\/p>\r\n<p>Especializada en guiones de voz en off, blogs SEO y mensajes de marca para marcas dirigidas por mujeres y centradas en mujeres.<\/p>\r\n<p>Conseguir backlinks y cobertura en publicaciones como <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> a trav\u00e9s del marketing de contenidos estrat\u00e9gico.<\/p>\r\n\r\n<h4>Responsable de Comunicaci\u00f3n y Participaci\u00f3n | Department for Communities, Belfast, Reino Unido (nov. 2023 - abr. 2024)<\/h4>\r\n<p>Desarrollo de estrategias de comunicaci\u00f3n y contenidos para iniciativas de participaci\u00f3n comunitaria.<\/p>\r\n<p>Elaboraci\u00f3n de comunicaciones internas y externas, incluidos informes y material de cara al p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de Marketing de Contenidos | Minty Digital, Barcelona, Espa\u00f1a (Ene. 2023 - Nov. 2023)<\/h4>\r\n<p>Creaci\u00f3n de contenidos SEO de formato largo para los sectores de estilo de vida, finanzas y viajes, asegurando backlinks en publicaciones mundiales.<\/p>\r\n<p>Gesti\u00f3n de calendarios de contenidos y colaboraci\u00f3n con los clientes para alinear los contenidos con los objetivos de marketing.<\/p>\r\n<p>Utilizaci\u00f3n de Google Analytics para optimizar el rendimiento de los contenidos, aumentando el tr\u00e1fico org\u00e1nico en 20% para campa\u00f1as clave.<\/p>\r\n\r\n<h4>Responsable de Marketing y Comunicaci\u00f3n | Northern Ireland Civil Service (DAERA NI), Belfast, Reino Unido (dic. 2020 - ene. 2023)<\/h4>\r\n<p>Elaboraci\u00f3n de materiales de marketing y comunicaciones para programas agr\u00edcolas y medioambientales.<\/p>\r\n<p>Dirigi\u00f3 la creaci\u00f3n de contenidos para campa\u00f1as digitales e impresas, mejorando la concienciaci\u00f3n y el compromiso del p\u00fablico.<\/p>\r\n\r\n<h4>Ejecutivo de marketing de afiliaci\u00f3n y contenidos | Westwood One, \u00e1rea metropolitana de Nueva York, Estados Unidos (oct. 2018 - sep. 2019)<\/h4>\r\n<p>Desarrollo de contenidos y campa\u00f1as de marketing de afiliaci\u00f3n para una importante empresa de medios de comunicaci\u00f3n.<\/p>\r\n<p>Redacci\u00f3n de entradas de blog, correos electr\u00f3nicos y contenidos para redes sociales con el fin de impulsar las conversiones de los afiliados.<\/p>\r\n\r\n<h3>Logros anteriores<\/h3>\r\n<p>Backlinks asegurados y cobertura en <em>TimeOut<\/em>, <em>El espejo<\/em>, y <em>El tel\u00e9grafo<\/em> para contenidos de estilo de vida, finanzas y viajes en Minty Digital.<\/p>\r\n<p>Escribi\u00f3 una serie de guiones de voz en off en tres partes para la funcionalidad de b\u00fasqueda visual de Giorgio Armani, elogiada por su tono lujoso y su claridad.<\/p>\r\n<p>Aumento del tr\u00e1fico org\u00e1nico en 20% para las campa\u00f1as de contenidos de Minty Digital gracias a la optimizaci\u00f3n SEO (2023).<\/p>\r\n<p>Contenido publicado para Vistaprint que mejor\u00f3 el porcentaje de clics en las campa\u00f1as de correo electr\u00f3nico en un 15% (2024).<\/p>\r\n<p>Reconocido por el director general de B\u00e9im Digital por ofrecer contenidos \u201cextraordinarios\u201d que generaron resultados tangibles.<\/p>\r\n\r\n<h3>Referencias<\/h3>\r\n<p><strong>Eamon Corcoran<\/strong>, director general de B\u00e9im Digital: \u201cLa capacidad de Ellie para convertir ideas en textos convincentes es extraordinaria. Su contenido resuena y genera resultados\u201d.\u201d<\/p>\r\n<p><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de clientes como Propulse Video y Vistaprint.<\/p>\r\n\r\n<h3>Contacto<\/h3>\r\n<p>Para consultas sobre colaboraci\u00f3n o para hablar de tu proyecto, ponte en contacto con Ellie en emckcreativesolutions@gmail.com o a trav\u00e9s de LinkedIn. Visita elliemckenna.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=96531"}],"version-history":[{"count":4,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96531\/revisions"}],"predecessor-version":[{"id":96541,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/96531\/revisions\/96541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/96532"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=96531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=96531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=96531"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=96531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}