{"id":98613,"date":"2026-06-26T12:06:27","date_gmt":"2026-06-26T11:06:27","guid":{"rendered":"https:\/\/invoicefly.com\/?p=98613"},"modified":"2026-06-26T12:08:43","modified_gmt":"2026-06-26T11:08:43","slug":"how-much-do-general-contractors-make","status":"publish","type":"post","link":"https:\/\/invoicefly.com\/es\/academy\/how-much-do-general-contractors-make\/","title":{"rendered":"How Much Do General Contractors Make in 2026?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"98613\" class=\"elementor elementor-98613\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60dd3da3 e-flex e-con-boxed e-con e-parent\" data-id=\"60dd3da3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2af6a59b elementor-widget elementor-widget-text-editor\" data-id=\"2af6a59b\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p>If you\u2019re wondering how much general contractors make, the short answer is that most earn between $60,000 and $120,000+ per year, with some experienced business owners earning significantly more. The amount you make depends on several factors, including where you work, the types of projects you take on, your level of experience, and whether you\u2019re employed by a construction company or running your own business.&nbsp;<\/p>\n\n\n\n<p>In this guide, we\u2019ll break down how much general contractors make per year, month, week, hour, and job, plus the strategies that can help increase your earning potential.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/general-contractor-reviewing-project-plans.jpg\" alt=\"general contractor reviewing blueprints and project cost estimates\" class=\"wp-image-98617\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/general-contractor-reviewing-project-plans.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/general-contractor-reviewing-project-plans-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/general-contractor-reviewing-project-plans-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/general-contractor-reviewing-project-plans-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/general-contractor-reviewing-project-plans-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-average-salary-for-a-general-contractor\"><strong>What Is the Average Salary for a General Contractor?<\/strong><\/h2>\n\n\n\n<p>There&#8217;s no single answer to how much money general contractors make. Income depends on whether you&#8217;re an employee, a construction manager at a firm, or a self-employed business owner.&nbsp;<\/p>\n\n\n\n<p>Here&#8217;s how the numbers break down.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Time Period<\/strong><\/td><td><strong>Median Earnings<\/strong><\/td><\/tr><tr><td>Year<\/td><td>$106,980<\/td><\/tr><tr><td>Month<\/td><td>$8,915<\/td><\/tr><tr><td>Week<\/td><td>$2,057<\/td><\/tr><tr><td>Hour<\/td><td>$50.26<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-general-contractors-make-a-year\"><strong>How Much Do General Contractors Make a Year?<\/strong><\/h3>\n\n\n\n<p>The median annual wage for construction managers was $106,980 as of May 2024, according to the <a href=\"https:\/\/www.bls.gov\/ooh\/management\/construction-managers.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Bureau of Labor Statistics<\/a>. That figure covers GCs and construction managers working as employees. For those running their own businesses, earnings can range from $60,000 on the lower end to well over $150,000 for established operations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-general-contractors-make-a-month\"><strong>How Much Do General Contractors Make a Month?<\/strong><\/h3>\n\n\n\n<p>At the $106,980 median, that works out to roughly $8,915 per month before taxes. Self-employed contractors with a full pipeline can bring in significantly more, depending on project volume and how they manage overhead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-general-contractors-make-a-week\"><strong>How Much Do General Contractors Make a Week?<\/strong><\/h3>\n\n\n\n<p>At the BLS median, weekly earnings come to around $2,057. Some GCs who run tight, efficient schedules and handle multiple jobs simultaneously can earn more per week during busy seasons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-general-contractors-make-per-hour\"><strong>How Much Do General Contractors Make Per Hour?<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.bls.gov\/iag\/tgs\/iag23.htm\" target=\"_blank\" rel=\"noreferrer noopener\">BLS occupational data<\/a> for 2024 shows construction managers earn a median of $50.26 per hour. That&#8217;s the rate for salaried employees. Independent contractors who bill by the job, rather than the hour, often effectively earn more per hour when projects are well-priced.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-general-contractors-make-per-job\"><strong>How Much Do General Contractors Make Per Job?<\/strong><\/h3>\n\n\n\n<p>Per-job earnings vary widely based on project size. On a $50,000 remodeling job, a GC charging a standard contractor&#8217;s fee might generate a contractor fee of roughly $5,000 to $8,000 before overhead and business expenses. On a $500,000 custom build, that same margin structure could yield $40,000 to $75,000 or more before costs.<\/p>\n\n\n\n<p>Many people also ask how much general contractors make per house or on a house. The answer depends on the home&#8217;s size, scope, and profit margin, but contractor fees on new home construction can range from several thousand dollars to tens of thousands of dollars per project. How you structure your <a href=\"https:\/\/invoicefly.com\/academy\/general-contractor-estimate\/\">general contractor estimate<\/a> directly affects what you take home on every job.<\/p>\n\n\n\n<p>For a deeper look at building a profitable business from the ground up, see our guide on <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\">how to start a general contracting business<\/a>.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create and Send Invoices with Invoice Fly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re billing clients weekly, monthly, or per project, Invoice Fly helps you create professional invoices, track payments, and stay organized from anywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac6f51 elementor-align-left elementor-widget__width-auto elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"fac6f51\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-general-contracting-salaries-by-state\"><strong>General Contracting Salaries by State<\/strong><\/h2>\n\n\n\n<p>Location has a significant impact on contractor salary. States such as California, Massachusetts, New York, Washington, and New Jersey often rank among higher-paying markets for construction managers, though salaries vary by city, licensing requirements, project type, and cost of living.<\/p>\n\n\n\n<p>But raw salary doesn&#8217;t tell the whole story.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-general-contractors-make-in-california\"><strong>How Much Do General Contractors Make in California?<\/strong><\/h3>\n\n\n\n<p>California is often considered one of the higher-paying states for general contractors, with construction managers&#8217; salaries pushed upward by high construction volume and elevated cost of living. Contractors in California should also expect higher licensing, insurance, labor, and operating costs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-general-contractors-make-in-texas\"><strong>How Much Do General Contractors Make in Texas?<\/strong><\/h3>\n\n\n\n<p>General contractors in Texas may earn lower salaries on paper than contractors in California or New York, but the lower cost of living and lack of state income tax often make take-home pay comparable or better. Texas&#8217;s fast-growing residential and commercial markets also mean steady demand for general contracting services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-much-do-general-contractors-make-in-florida\"><strong>How Much Do General Contractors Make in Florida?<\/strong><\/h3>\n\n\n\n<p>Florida follows a similar pattern to Texas: salaries may appear lower than in coastal high-cost states, but no state income tax and strong year-round construction activity help offset the difference. Florida&#8217;s growing population continues to fuel demand for both residential remodeling and new construction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-best-states-for-construction-management-jobs\"><strong>The Best States for Construction Management Jobs<\/strong><\/h3>\n\n\n\n<p>When you factor in cost of living, Texas, Tennessee, Colorado, and Florida often offer a strong salary-to-cost ratio for GCs. Contractors in these states may earn less in raw salary than in California, but their earnings may stretch further because housing, labor, and overhead costs can be lower than in high-cost coastal markets.<\/p>\n\n\n\n<p>Texas and Florida, two of the fastest-growing states by population, have active residential and commercial construction markets with strong year-round demand. For GCs focused on remodeling, new builds, or commercial work, these states offer solid income with lower overhead and no state income tax in some cases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/discussing-contractor-budget-with-homeowner.jpg\" alt=\"general contractor explaining project pricing to homeowner\" class=\"wp-image-98618\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/discussing-contractor-budget-with-homeowner.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/discussing-contractor-budget-with-homeowner-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/discussing-contractor-budget-with-homeowner-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/discussing-contractor-budget-with-homeowner-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/discussing-contractor-budget-with-homeowner-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-general-contractor-salaries-by-specialization\"><strong>General Contractor Salaries by Specialization<\/strong><\/h2>\n\n\n\n<p>Not all GCs earn the same. What you build matters almost as much as where you build it.<\/p>\n\n\n\n<p>Construction managers working in heavy and civil engineering construction earn a median of $121,060 per year, while project management specialists in construction earn around $96,700. Residential remodeling GCs typically land in the $70,000 to $95,000 range, depending on market and project complexity.<\/p>\n\n\n\n<p>Specialty trade contractors, including those focused on commercial fit-outs, historic renovation, or high-end custom homes, often command the highest fees. Their <a href=\"https:\/\/invoicefly.com\/academy\/how-to-become-a-general-contractor\/\">contractor license<\/a> and specialized expertise let them compete on value rather than price alone. Understanding <a href=\"https:\/\/invoicefly.com\/academy\/what-does-a-contractor-do\/\">what a contractor does<\/a> across different specialties can help you decide where to focus as you build your business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-comparing-a-general-contractor-salary-to-other-construction-careers\"><strong>Comparing a General Contractor Salary to Other Construction Careers<\/strong><\/h3>\n\n\n\n<p>For context, here&#8217;s how GC income stacks up against related trades, per BLS data:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Role<\/strong><\/td><td><strong>Median Annual Wage<\/strong><\/td><\/tr><tr><td>Construction Manager<\/td><td>$106,980<\/td><\/tr><tr><td>Civil Engineer<\/td><td>$99,590<\/td><\/tr><tr><td>Plumber<\/td><td>$62,970<\/td><\/tr><tr><td>Electrician<\/td><td>$62,350<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>General contractors typically earn more than many skilled trades because they manage projects, budgets, schedules, and subcontractors rather than focusing on a single trade. That gap widens further for those who own their own <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting\/\">general contracting<\/a> business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-earnings-for-gc-business-owners\"><strong>Earnings for GC Business Owners<\/strong><\/h2>\n\n\n\n<p>Self-employed general contractors have a different income structure than salaried employees. Instead of a fixed contractor salary, business owners pay themselves a base wage and collect additional income from business profits.<\/p>\n\n\n\n<p>Industry benchmarks often show construction net profit margins in the mid-single digits, with top-performing contractors reaching higher margins through strong job costing and overhead control.<\/p>\n\n\n\n<p>On a $500,000 annual revenue, a 10% net margin means $50,000 in profit above your salary. At 15%, that&#8217;s $75,000. Scale the business to $1 million in revenue and those margins translate into serious income.<\/p>\n\n\n\n<p>Keep in mind that running a business also means managing expenses. Construction wages rose approximately 4% year-over-year through 2025, driven by persistent skilled trade shortages, which puts pressure on labor costs. Strong financial management includes understanding <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-invoice\/\">invoices<\/a>, <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-receipt\/\">receipts<\/a>, <a href=\"https:\/\/invoicefly.com\/academy\/what-is-billing\/\">billing<\/a> processes, <a href=\"https:\/\/invoicefly.com\/academy\/what-is-an-estimate\/\">project estimates<\/a>, and accurate project <a href=\"https:\/\/invoicefly.com\/academy\/what-is-a-quotation\/\">quotations<\/a>, all of which affect what actually lands in your pocket.<\/p>\n\n\n\n<p>Many contractors also use a <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/free-invoice-templates\/contractor-invoice-template\/\">contractor invoice template<\/a> to bill clients consistently and reduce payment delays. A professional <a href=\"https:\/\/invoicefly.com\/product\/invoicing-software\/\">invoice maker<\/a> helps you bill quickly and consistently, track payments, and spend less time on paperwork.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"668\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/supervising-construction-crew-on-jobsite.jpg\" alt=\"construction manager supervising workers on active job site\" class=\"wp-image-98619\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/supervising-construction-crew-on-jobsite.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/supervising-construction-crew-on-jobsite-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/supervising-construction-crew-on-jobsite-768x513.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/supervising-construction-crew-on-jobsite-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/supervising-construction-crew-on-jobsite-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-factors-increase-earning-potential-as-a-gc\"><strong>What Factors Increase Earning Potential as a GC?<\/strong><\/h2>\n\n\n\n<p>If you want to push your income above average, these are the levers that matter most.<\/p>\n\n\n\n<p><strong>Get licensed and certified.<\/strong> A contractor license is the baseline in most states. Additional certifications in construction management or specialty trades justify higher rates and open the door to commercial and government contracts. Understanding the full <a href=\"https:\/\/invoicefly.com\/academy\/general-contractor-job-description\/\">general contractor job description<\/a> helps you position your qualifications correctly when bidding.<\/p>\n\n\n\n<p><strong>Specialize in higher-margin work.<\/strong> Custom homes, commercial tenant improvements, and government contracting tend to pay more than standard residential remodeling. The <a href=\"https:\/\/www.sba.gov\/federal-contracting\/contracting-data\" target=\"_blank\" rel=\"noreferrer noopener\">SBA<\/a> federal contracting database is a useful starting point for GCs interested in government work.<\/p>\n\n\n\n<p><strong>Build a reliable subcontractor network.<\/strong> GCs who can staff projects efficiently and avoid costly delays preserve more profit per job. Review your <a href=\"https:\/\/invoicefly.com\/academy\/contractor-contracts\/\">contractor contracts<\/a> to make sure your subcontractor agreements protect your margins, and offer reliable <a href=\"https:\/\/invoicefly.com\/academy\/general-contracting-services\/\">general contracting services<\/a> clients can count on.<\/p>\n\n\n\n<p><strong>Price jobs accurately from the start.<\/strong> Underpricing is one of the fastest ways to shrink your take-home pay. Build your bids on real cost data, including labor, materials, overhead, and your target profit margin. Use a <a href=\"https:\/\/invoicefly.com\/free-resources\/free-templates\/estimate-templates\/contractor-estimate-template\/\">contractor estimate template<\/a> to stay consistent across every job.<\/p>\n\n\n\n<p><strong>Work in high-demand markets.<\/strong> Employment of construction managers is projected to grow 9% from 2024 to 2034, much faster than the average for all occupations, with about 46,800 openings projected annually. GCs who position themselves in growing metro areas or underserved markets will have more work and more leverage on pricing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/calculating-profit-for-remodeling-project.jpg\" alt=\"contractor calculating profit and hourly income for remodel\" class=\"wp-image-98620\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/calculating-profit-for-remodeling-project.jpg 1000w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/calculating-profit-for-remodeling-project-300x200.jpg 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/calculating-profit-for-remodeling-project-768x512.jpg 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/calculating-profit-for-remodeling-project-18x12.jpg 18w, https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/calculating-profit-for-remodeling-project-710x474.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>How much general contractors make depends on where they work, what they build, and whether they&#8217;re an employee or a business owner. The BLS median puts construction managers at around $107,000 per year, but self-employed GCs who manage their costs well and work in strong markets can earn significantly more.<\/p>\n\n\n\n<p>If you&#8217;re considering this career path, the income ceiling is high. The key is understanding <a href=\"https:\/\/invoicefly.com\/academy\/how-to-start-a-general-contracting-business\/\">how to start a general contracting business<\/a> the right way: get properly licensed, price your jobs accurately, and build systems that let you scale. Contractors who specialize, build strong systems, and maintain healthy profit margins often earn far more than industry averages. Use our <a href=\"https:\/\/invoicefly.com\/free-resources\/free-generators\/free-invoice-generator\/\">free invoice generator<\/a> to keep billing professional and consistent from day one.<\/p>\n\n\n\n<p>\t\t<div data-elementor-type=\"container\" data-elementor-id=\"88961\" class=\"elementor elementor-88961\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d7428 e-flex e-con-boxed e-con e-parent\" data-id=\"b0d7428\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28b6e34 e-con-full e-flex e-con e-child\" data-id=\"28b6e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-a80568f e-con-full e-flex e-con e-child\" data-id=\"a80568f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1feff4 elementor-widget elementor-widget-heading\" data-id=\"c1feff4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create and Send Invoices with Invoice Fly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18c8ebb elementor-widget elementor-widget-text-editor\" data-id=\"18c8ebb\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whether you\u2019re billing clients weekly, monthly, or per project, Invoice Fly helps you create professional invoices, track payments, and stay organized from anywhere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac6f51 elementor-align-left elementor-widget__width-auto elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"fac6f51\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6Ijg4MzE5IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Try it for free &gt;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89c366b e-con-full e-flex e-con e-child\" data-id=\"89c366b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14efd0d elementor-widget elementor-widget-image\" data-id=\"14efd0d\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"997\" height=\"838\" src=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp\" class=\"attachment-large size-large wp-image-82505\" alt=\"invoice fly mobile dashboard\" srcset=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup.webp 997w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-300x252.webp 300w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-768x646.webp 768w, https:\/\/invoicefly.com\/wp-content\/uploads\/2025\/10\/banner-footer-mockup-710x597.webp 710w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-560ff077 e-flex e-con-boxed e-con e-parent\" data-id=\"560ff077\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6892d715 elementor-widget elementor-widget-heading\" data-id=\"6892d715\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-357fe3f e-flex e-con-boxed e-con e-parent\" data-id=\"357fe3f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ee409 elementor-widget__width-initial elementor-widget elementor-widget-elementskit-accordion\" data-id=\"a3ee409\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-accordion.default\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n        <div class=\"elementskit-accordion accoedion-primary\" id=\"accordion-6a3ee6e013e02\">\n\n            \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-0-a3ee409\">\n                        <a href=\"#collapse-8065b3c6a3ee6e013e02\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-8065b3c6a3ee6e013e02\" aria-expanded=\"true\" aria-controls=\"Collapse-8065b3c6a3ee6e013e02\">\n                            \n                            <span class=\"ekit-accordion-title\">1. Is it worth it to be your own GC?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-8065b3c6a3ee6e013e02\" class=\" show collapse\" aria-labelledby=\"primaryHeading-0-a3ee409\" data-parent=\"#accordion-6a3ee6e013e02\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>For many people, yes. Self-employed GCs can earn significantly more than salaried employees, especially as their business grows and they take on larger projects. The tradeoff is that you take on more financial risk, administrative responsibility, and the challenge of finding consistent work. If you're organized and good at managing people and budgets, the income potential makes it worthwhile.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-1-a3ee409\">\n                        <a href=\"#collapse-d5b37996a3ee6e013e02\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-d5b37996a3ee6e013e02\" aria-expanded=\"true\" aria-controls=\"Collapse-d5b37996a3ee6e013e02\">\n                            \n                            <span class=\"ekit-accordion-title\">2. Is being a general contractor profitable?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-d5b37996a3ee6e013e02\" class=\" show collapse\" aria-labelledby=\"primaryHeading-1-a3ee409\" data-parent=\"#accordion-6a3ee6e013e02\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It can be, but margins in construction are thinner than many people expect. Net profit margins for general contractors often sit in the mid-single digits, though top performers can reach higher margins through disciplined financial management and specialized expertise. Profitability comes down to accurate estimating, controlling overhead, and avoiding scope creep.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-2-a3ee409\">\n                        <a href=\"#collapse-cd09c836a3ee6e013e02\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-cd09c836a3ee6e013e02\" aria-expanded=\"true\" aria-controls=\"Collapse-cd09c836a3ee6e013e02\">\n                            \n                            <span class=\"ekit-accordion-title\">3. Do a lot of general contractors fail?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-cd09c836a3ee6e013e02\" class=\" show collapse\" aria-labelledby=\"primaryHeading-2-a3ee409\" data-parent=\"#accordion-6a3ee6e013e02\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Contractor businesses fail at similar rates to other small businesses, often due to cash flow problems, underpricing, or taking on more work than they can manage. Consistent invoicing, clear general contracting services agreements, and careful job costing go a long way toward keeping a contracting business stable.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-3-a3ee409\">\n                        <a href=\"#collapse-460c24b6a3ee6e013e02\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-460c24b6a3ee6e013e02\" aria-expanded=\"true\" aria-controls=\"Collapse-460c24b6a3ee6e013e02\">\n                            \n                            <span class=\"ekit-accordion-title\">4. Is the GC license hard to get?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-460c24b6a3ee6e013e02\" class=\" show collapse\" aria-labelledby=\"primaryHeading-3-a3ee409\" data-parent=\"#accordion-6a3ee6e013e02\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>It depends on the state. Some states require passing a written exam, proving financial solvency, showing documented work experience, and carrying <a href=\"https:\/\/invoicefly.com\/academy\/general-liability-insurance-for-contractors\/\">general liability insurance<\/a> for contractors. Others have lighter requirements. Research your specific state's contractor licensing board for exact rules, as requirements vary significantly.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                \n                <div class=\"elementskit-card active\">\n                    <div class=\"elementskit-card-header\" id=\"primaryHeading-4-a3ee409\">\n                        <a href=\"#collapse-10f45136a3ee6e013e02\" class=\"ekit-accordion--toggler elementskit-btn-link collapsed\" data-ekit-toggle=\"collapse\" data-target=\"#Collapse-10f45136a3ee6e013e02\" aria-expanded=\"true\" aria-controls=\"Collapse-10f45136a3ee6e013e02\">\n                            \n                            <span class=\"ekit-accordion-title\">5. What skills does a general contractor need?<\/span>\n\n                            \n                                <div class=\"ekit_accordion_icon_group\">\n                                    <div class=\"ekit_accordion_normal_icon\">\n                                        <!-- Normal Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-down-arrow1\"><\/i>                                    <\/div>\n\n                                    <div class=\"ekit_accordion_active_icon\">\n                                        <!-- Active Icon -->\n\t\t\t\t\t\t\t\t\t\t<i class=\"icon icon-up-arrow\"><\/i>                                    <\/div>\n                                <\/div>\n\n                            \n                                                    <\/a>\n                    <\/div>\n\n                    <div id=\"Collapse-10f45136a3ee6e013e02\" class=\" show collapse\" aria-labelledby=\"primaryHeading-4-a3ee409\" data-parent=\"#accordion-6a3ee6e013e02\">\n\n                        <div class=\"elementskit-card-body ekit-accordion--content\">\n                            <p>Strong GCs combine technical construction knowledge with business and people management skills. That includes reading blueprints, estimating costs, managing subcontractors, communicating clearly with clients, and understanding contracts. If you want a full breakdown, <a href=\"https:\/\/invoicefly.com\/academy\/what-does-a-contractor-do\/\">what a contractor does<\/a>, our guide covers the core responsibilities in detail.<\/p>                        <\/div>\n\n                    <\/div>\n\n                <\/div><!-- .elementskit-card END -->\n\n                                                        <script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"1. Is it worth it to be your own GC?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>For many people, yes. Self-employed GCs can earn significantly more than salaried employees, especially as their business grows and they take on larger projects. The tradeoff is that you take on more financial risk, administrative responsibility, and the challenge of finding consistent work. If you're organized and good at managing people and budgets, the income potential makes it worthwhile.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"2. Is being a general contractor profitable?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It can be, but margins in construction are thinner than many people expect. Net profit margins for general contractors often sit in the mid-single digits, though top performers can reach higher margins through disciplined financial management and specialized expertise. Profitability comes down to accurate estimating, controlling overhead, and avoiding scope creep.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"3. Do a lot of general contractors fail?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Contractor businesses fail at similar rates to other small businesses, often due to cash flow problems, underpricing, or taking on more work than they can manage. Consistent invoicing, clear general contracting services agreements, and careful job costing go a long way toward keeping a contracting business stable.<\/p>\"}},{\"@type\":\"Question\",\"name\":\"4. Is the GC license hard to get?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It depends on the state. Some states require passing a written exam, proving financial solvency, showing documented work experience, and carrying <a href=\\\"https:\/\/invoicefly.com\/academy\/general-liability-insurance-for-contractors\/\\\">general liability insurance<\/a> for contractors. Others have lighter requirements. 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The amount you make depends on several factors, including where you work, the types of projects you take on, your level of experience, and whether you\u2019re [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":98614,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[171,162,156,157],"tags":[],"ppma_author":[100],"class_list":["post-98613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-contracting","category-industries","category-manage-your-business","category-start-your-business","author-jennifer-allerson"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Do General Contractors Make? Salary Guide 2026 &#8211; Invoice Fly<\/title>\n<meta name=\"description\" content=\"See how much money general contractors make per year, per hour, and per project, including salary ranges by state and specialty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/invoicefly.com\/es\/academia\/how-much-do-general-contractors-make\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Do General Contractors Make in 2026?\" \/>\n<meta property=\"og:description\" content=\"See how much money general contractors make per year, per hour, and per project, including salary ranges by state and specialty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/invoicefly.com\/es\/academia\/how-much-do-general-contractors-make\/\" \/>\n<meta property=\"og:site_name\" content=\"Invoice Fly\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/invoiceflyapp\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T11:06:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T11:08:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/how-much-do-general-contractors.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1552\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jennifer Allerson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Allerson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/invoicefly.com\/academy\/how-much-do-general-contractors-make\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-much-do-general-contractors-make\/\"},\"author\":{\"name\":\"Jennifer Allerson\",\"@id\":\"https:\/\/invoicefly.com\/#\/schema\/person\/364a995769dcba978dfe39d140c60023\"},\"headline\":\"How Much Do General Contractors Make in 2026?\",\"datePublished\":\"2026-06-26T11:06:27+00:00\",\"dateModified\":\"2026-06-26T11:08:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-much-do-general-contractors-make\/\"},\"wordCount\":1826,\"publisher\":{\"@id\":\"https:\/\/invoicefly.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/invoicefly.com\/academy\/how-much-do-general-contractors-make\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/invoicefly.com\/wp-content\/uploads\/2026\/06\/how-much-do-general-contractors.webp\",\"articleSection\":[\"General Contracting\",\"Industries\",\"Manage your business\",\"Start Your Business\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/invoicefly.com\/academy\/how-much-do-general-contractors-make\/\",\"url\":\"https:\/\/invoicefly.com\/academy\/how-much-do-general-contractors-make\/\",\"name\":\"How Much Do General Contractors Make? 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Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO\/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta. A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets. Qualifications MBA in Marketing &amp; Economics, Stockholm School of Economics, Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018) Areas of Specialization Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action. UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise. Transcreation &amp; Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French. Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact. Professional Experience Creative Copywriter | Ogilvy, Barcelona, Spain (2016 \u2013 Present) Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels. Serve as UX Writer for SEAT\u2019s digital platforms, enhancing user journeys with clear, intuitive copy. Recognized by the Ogilvy Experience Team for consistently delivering \u201cgreat work.\u201d Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Spain (2017 \u2013 Present) Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets. Collaborate with design teams to create cohesive brand identities. Creative Copywriter &amp; Transcreator | Gravita, Madrid, Spain (2022 \u2013 Present) Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content. Optimize content for SEO to increase visibility and engagement. Ghostwriter | KA Consulting, USA (2023 \u2013 Present) Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists. Ensure authentic voice and strategic alignment with client objectives. SEO Writer | Steve IVA Consulting, EU (2023 \u2013 Present) Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions. Creative Copywriter, UX Writer &amp; Marketing Consultant | PillSorted, UK (2023 \u2013 Present) Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust. Provide strategic marketing consultation to align content with business goals. SEO Writer | LabHouse, Barcelona, Spain (2024 \u2013 Present) Write SEO content for financial technology apps, driving organic traffic and user acquisition. Creative Copywriter, UX Writer &amp; Marketing Consultant | ifeel, Madrid, Spain (2024 \u2013 Present) Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement. Conduct content testing and provide marketing strategy insights. Past Roles Creative Copywriter | VML, Madrid\/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account. Creative Copywriter, Sales Email Writer &amp; Ghostwriter | Miros (AI), EU (2021 \u2013 2023): Produced content for AI-driven platforms. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 \u2013 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage. Global Head of Communication, PR &amp; Marketing | Fon (Telco), Madrid (2008 \u2013 2013): Oversaw B2C-to-B2B branding transition. UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines. Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM\/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText\/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini. Teaching Experience Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 \u2013 2022): Taught courses on UX writing and content strategy. Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 \u2013 2021): Delivered workshops on UX content creation. Previous Achievements Secured front-page coverage in The New York Times for Qustodio\u2019s data reports (2020). Developed UX guidelines for Juni\u2019s B2B app, improving user retention by 18% (2022). Created Nespresso\u2019s brand campaign copy, increasing engagement by 22% across digital channels (2023). Transcreated Cepsa\u2019s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022). Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023\u20132024). References Ogilvy Experience Team, Barcelona: \u201cAs always, great work.\u201d Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio. Contact For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. 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Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca copywriting creativo, UX writing, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta. Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en The New York Times y ha sido elogiado por l\u00edderes del sector como Ogilvy por su calidad e impacto. Habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s. Jennifer destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados. Cualificaciones MBA en Marketing y Econom\u00eda, Escuela de Econom\u00eda de Estocolmo, Suecia (Graduada en 2010) Licenciada en Ciencias Aplicadas a la Administraci\u00f3n de Empresas, Universidad de Illinois, EE.UU. (Graduada en el Top 10%, 2006) Certificaciones Profesionales: Certificaci\u00f3n en redacci\u00f3n UX (2020) Certificaci\u00f3n en SEO y optimizaci\u00f3n ASO (2019) Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018) \u00c1reas de especializaci\u00f3n Redacci\u00f3n creativa: Redacci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones sociales y guiones que inspiran a la acci\u00f3n. Redacci\u00f3n UX: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas. Redacci\u00f3n SEO\/ASO: Redacci\u00f3n de contenido optimizado para sitios web, blogs y descripciones de tiendas de aplicaciones para impulsar las clasificaciones y las conversiones. Redacci\u00f3n CRM: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones en aplicaciones para fomentar las relaciones con los clientes. Escritura fantasma: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente. Transcreaci\u00f3n y localizaci\u00f3n: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s. Estrategia de contenidos: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto. Experiencia Profesional Redactor Creativo | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente) Creaci\u00f3n de textos creativos para campa\u00f1as de marca para Nespresso y San Pellegrino, impulsando el compromiso a trav\u00e9s de canales digitales e impresos. Trabajar como UX Writer para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos. Reconocido por el Equipo de Experiencia de Ogilvy por su \u201cgran trabajo\u201d. Creative Copywriter &amp; Transcreator | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente) Desarrollar mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), asegurando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol. Colaborar con equipos de dise\u00f1o para crear identidades de marca cohesivas. Redactor creativo y transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente) Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndome en campa\u00f1as orientadas a eventos y contenidos localizados. Optimizar el contenido para SEO para aumentar la visibilidad y el compromiso. Ghostwriter | KA Consulting, EE.UU. (2023 - Presente) Producir contenido de liderazgo de pensamiento, incluyendo publicaciones de LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en EE.UU.. Garantizar la autenticidad de la voz y la alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente. Redactor SEO | Steve IVA Consulting, EU (2023 - Presente) Crear contenido optimizado para SEO para cuentas globales de comercio electr\u00f3nico, mejorando los rankings de b\u00fasqueda y las conversiones. Redactor creativo, redactor UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente) Desarrollo de contenido creativo y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca. Proporcionar consultor\u00eda estrat\u00e9gica de marketing para alinear el contenido con los objetivos de negocio. Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente) Redactar contenido SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la adquisici\u00f3n de usuarios. Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente) Redactar textos creativos y UX para un proveedor digital de salud mental, mejorando la integraci\u00f3n y el compromiso de los usuarios. Llevar a cabo pruebas de contenido y proporcionar ideas de estrategia de marketing. Funciones anteriores Redactor creativo | VML, Madrid\/Reino Unido (2024): Redacci\u00f3n de textos para Vuse, una cuenta mixta con sede en Londres y Madrid. Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023): Producci\u00f3n de contenidos para plataformas basadas en IA. VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021): Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando la cobertura de primera plana de The New York Times. Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013): Supervisi\u00f3n de la transici\u00f3n de B2C a B2B. Redactor UX | Juni (Finanzas), Estocolmo (2022): Auditor\u00eda de aplicaci\u00f3n B2B y creaci\u00f3n de directrices UX. Otras funciones: Programador en Accenture, redactor financiero en Alliance, consultor de marketing en IBM\/BlueTab, director de traducci\u00f3n en Microsoft, redactor t\u00e9cnico en Motorola, programador HTML en MetaText\/netLibrary, responsable de informaci\u00f3n p\u00fablica en NCSA, periodista en The Daily Illini. Experiencia docente Profesora, UX Writing and Content Strategy | AW Tech, Barcelona (2021 - 2022): Impartici\u00f3n de cursos sobre escritura UX y estrategia de contenidos. Profesor, UX Writing | BTS, Barcelona Technology School (Universidad de Barcelona) (2019 - 2021): Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX. Logros anteriores Cobertura de portada en The New York Times para los informes de datos de Qustodio (2020). Desarrollo de directrices de UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022). Creaci\u00f3n del copy de la campa\u00f1a de marca de Nespresso, aumentando el engagement en 22% a trav\u00e9s de los canales digitales (2023). Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, logrando un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022). Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo de pensamiento (2023-2024). Referencias Ogilvy Experience Team, Barcelona: \u201cComo siempre, un gran trabajo\u201d. Disponible a petici\u00f3n: Referencias adicionales de Design Bridge, Gravita y Qustodio. Contacto Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o con\u00e9ctese a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.","sameAs":["https:\/\/www.jenallerson.com","https:\/\/www.linkedin.com\/in\/jenallerson\/"],"gender":"Female","award":["MBA in Marketing & Economics","Stockholm School of Economics","Sweden (Graduated 2010) Bachelor of Applied Science in Business Administration","University of Illinois","USA (Graduated in Top 10%","2006) Professional Certifications: UX Writing Certification (2020) SEO and ASO Optimization Certification (2019) Content Strategy and Localization Training (2018)"],"knowsAbout":["Creative Copywriting: Crafting brand messaging for ads","websites","blogs","product descriptions","social posts","and scripts that inspire action. UX Writing: Developing intuitive microcopy","onboarding flows","and in-app messaging for seamless user experiences. SEO\/ASO Copywriting: Writing optimized content for websites","blogs","and app store descriptions to boost rankings and conversions. CRM Copywriting: Creating personalized emails","SMS","and in-app notifications to nurture customer relationships. Ghostwriting: Producing thought-leadership content for LinkedIn","X","Forbes","and blogs that reflect client expertise. Transcreation & Localization: Adapting content for US","UK","and European markets in English","Spanish","Catalan","and French. Content Strategy: Aligning content with business goals","user journeys","and brand identity for maximum impact."],"knowsLanguage":["English","Spanish"],"jobTitle":"Senior Copywriter and Content Strategist","worksFor":"Senior Copywriter and Content Strategist","url":"https:\/\/invoicefly.com\/es\/academy\/author\/jennifer-allerson\/"}]}},"authors":[{"term_id":100,"user_id":7,"is_guest":0,"slug":"jennifer-allerson","display_name":"Jennifer Allerson","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/b983fa8154f6647a2af0b11ff239540dfb06d261587b76ae5385abd8a6856798?s=96&d=blank&r=g","author_category":"1","first_name":"Jennifer","last_name":"Allerson","user_url":"https:\/\/www.jenallerson.com","job_title":"Senior Copywriter and Content Strategist","description":"<h3>Jennifer Allerson - Perfil del autor<\/h3>\r\n<p dir=\"ltr\"><strong>Nombre<\/strong>: Jennifer Allerson\r\n<strong>Correo electr\u00f3nico<\/strong>: jallerso@gmail.com\r\n<strong>LinkedIn<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/jenallerson\">linkedin.com\/in\/jenallerson<\/a>\r\n<strong>Estatuto profesional<\/strong>: Redactor Senior y Estratega de Contenidos\r\n<strong>Ubicaci\u00f3n<\/strong>: Alella (Barcelona), Espa\u00f1a<\/p>\r\n\r\n<h3 dir=\"ltr\">Sobre Jennifer Allerson<\/h3>\r\n<p dir=\"ltr\">Jennifer Allerson es una experimentada redactora y estratega de contenidos con m\u00e1s de una d\u00e9cada de experiencia en la creaci\u00f3n de narrativas impactantes para marcas globales, agencias y startups. Con sede en Alella, cerca de Barcelona, Jennifer tiende puentes entre la tecnolog\u00eda y la creatividad, ofreciendo textos convincentes que conectan y convierten. Su trabajo abarca la redacci\u00f3n creativa, la escritura UX, SEO\/ASO, CRM, ghostwriting y transcreaci\u00f3n, con una cartera de clientes que incluye Nespresso, San Pellegrino, SEAT y La Vuelta.<\/p>\r\n<p dir=\"ltr\">Antigua programadora en Accenture, Jennifer se pas\u00f3 a la escritura, aprovechando sus conocimientos t\u00e9cnicos para destilar ideas complejas en contenidos claros y atractivos. Su trabajo ha sido portada en <em>El New York Times<\/em> y ha sido elogiada por l\u00edderes del sector como Ogilvy por su calidad e impacto. Jennifer, que habla espa\u00f1ol con fluidez y domina el catal\u00e1n y el franc\u00e9s, destaca en la transcreaci\u00f3n culturalmente resonante, garantizando que las marcas mantengan la autenticidad en todos los mercados.<\/p>\r\n\r\n<h3 dir=\"ltr\">Cualificaciones<\/h3>\r\n<p dir=\"ltr\"><strong>MBA en Marketing y Econom\u00eda<\/strong>, Escuela de Econom\u00eda de Estocolmo, Suecia (Licenciada en 2010)<\/p>\r\n<p dir=\"ltr\"><strong>Licenciatura en Ciencias Aplicadas a la Administraci\u00f3n de Empresas<\/strong>, Universidad de Illinois, EE.UU. (Graduado en el Top 10%, 2006)<\/p>\r\n<p dir=\"ltr\"><strong>Certificaciones profesionales<\/strong>:<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n de redacci\u00f3n UX (2020)<\/p>\r\n<p dir=\"ltr\">Certificaci\u00f3n en optimizaci\u00f3n SEO y ASO (2019)<\/p>\r\n<p dir=\"ltr\">Formaci\u00f3n en estrategia de contenidos y localizaci\u00f3n (2018)<\/p>\r\n\r\n<h3 dir=\"ltr\">\u00c1reas de especializaci\u00f3n<\/h3>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n creativa<\/strong>: Elaboraci\u00f3n de mensajes de marca para anuncios, sitios web, blogs, descripciones de productos, publicaciones en redes sociales y guiones que inspiren la acci\u00f3n.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n UX<\/strong>: Desarrollo de microcopy intuitivo, flujos de onboarding y mensajer\u00eda in-app para experiencias de usuario fluidas.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n SEO\/ASO<\/strong>: Redacci\u00f3n de contenidos optimizados para sitios web, blogs y descripciones de tiendas de aplicaciones con el fin de impulsar las clasificaciones y las conversiones.<\/p>\r\n<p dir=\"ltr\"><strong>Redacci\u00f3n de CRM<\/strong>: Creaci\u00f3n de correos electr\u00f3nicos personalizados, SMS y notificaciones dentro de la aplicaci\u00f3n para fomentar las relaciones con los clientes.<\/p>\r\n<p dir=\"ltr\"><strong>Escritura fantasma<\/strong>: Producci\u00f3n de contenidos de liderazgo intelectual para LinkedIn, X, Forbes y blogs que reflejen la experiencia del cliente.<\/p>\r\n<p dir=\"ltr\"><strong>Transcreaci\u00f3n y localizaci\u00f3n<\/strong>: Adaptaci\u00f3n de contenidos para los mercados estadounidense, brit\u00e1nico y europeo en ingl\u00e9s, espa\u00f1ol, catal\u00e1n y franc\u00e9s.<\/p>\r\n<p dir=\"ltr\"><strong>Estrategia de contenidos<\/strong>: Alineaci\u00f3n de los contenidos con los objetivos empresariales, el recorrido del usuario y la identidad de la marca para lograr el m\u00e1ximo impacto.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia profesional<\/h3>\r\n<p dir=\"ltr\">Redactora creativa | Ogilvy, Barcelona, Espa\u00f1a (2016 - Presente)<\/p>\r\n<p dir=\"ltr\">Elaboraci\u00f3n de textos creativos para campa\u00f1as de marca de Nespresso y San Pellegrino, impulsando la participaci\u00f3n en los canales digitales e impresos.<\/p>\r\n<p dir=\"ltr\">Trabajar como redactor de UX para las plataformas digitales de SEAT, mejorando la experiencia del usuario con textos claros e intuitivos.<\/p>\r\n<p dir=\"ltr\">Reconocido por el Equipo de Experiencia de Ogilvy por ofrecer sistem\u00e1ticamente un \u201cgran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\">Redactor creativo y transcreador | Design Bridge, Madrid, Espa\u00f1a (2017 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollo de mensajes de marca y transcreaci\u00f3n para clientes como Cepsa (Moeve), garantizando la relevancia cultural en los mercados ingl\u00e9s y espa\u00f1ol.<\/p>\r\n<p dir=\"ltr\">Colaborar con los equipos de dise\u00f1o para crear identidades de marca cohesivas.<\/p>\r\n<p dir=\"ltr\">Redactor Creativo y Transcreador | Gravita, Madrid, Espa\u00f1a (2022 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar textos creativos para marcas como La Vuelta, centr\u00e1ndose en campa\u00f1as orientadas a eventos y contenidos localizados.<\/p>\r\n<p dir=\"ltr\">Optimice el contenido para SEO con el fin de aumentar la visibilidad y la participaci\u00f3n.<\/p>\r\n<p dir=\"ltr\">Escritor fantasma | KA Consulting, EE.UU. (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Producir contenidos de liderazgo intelectual, como publicaciones en LinkedIn, sitios web y art\u00edculos de Forbes, para ejecutivos y fil\u00e1ntropos con sede en Estados Unidos.<\/p>\r\n<p dir=\"ltr\">Garantizar una voz aut\u00e9ntica y una alineaci\u00f3n estrat\u00e9gica con los objetivos del cliente.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | Steve IVA Consulting, EU (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Cree contenido optimizado para SEO para cuentas de comercio electr\u00f3nico globales, mejorando las clasificaciones de b\u00fasqueda y las conversiones.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor de UX y consultor de marketing | PillSorted, Reino Unido (2023 - Presente)<\/p>\r\n<p dir=\"ltr\">Desarrollar contenidos creativos de copy y UX para una farmacia online, mejorando el compromiso del usuario y la confianza en la marca.<\/p>\r\n<p dir=\"ltr\">Proporcionar asesoramiento estrat\u00e9gico de marketing para alinear los contenidos con los objetivos empresariales.<\/p>\r\n<p dir=\"ltr\">Redactor SEO | LabHouse, Barcelona, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Redactar contenidos SEO para aplicaciones de tecnolog\u00eda financiera, impulsando el tr\u00e1fico org\u00e1nico y la captaci\u00f3n de usuarios.<\/p>\r\n<p dir=\"ltr\">Redactor creativo, redactor UX y consultor de marketing | ifeel, Madrid, Espa\u00f1a (2024 - Presente)<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n de textos creativos y de experiencia de usuario para un proveedor digital de servicios de salud mental, con el fin de mejorar la integraci\u00f3n y el compromiso de los usuarios.<\/p>\r\n<p dir=\"ltr\">Realice pruebas de contenido y proporcione informaci\u00f3n sobre estrategias de marketing.<\/p>\r\n\r\n<h3>Funciones anteriores<\/h3>\r\n<p dir=\"ltr\"><strong>Redactor creativo | VML, Madrid\/Reino Unido (2024)<\/strong>: Redact\u00f3 textos para Vuse, una cuenta mixta con sede en Londres y Madrid.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor creativo, redactor de correos electr\u00f3nicos de ventas y escritor fantasma | Miros (AI), UE (2021 - 2023)<\/strong>: Producci\u00f3n de contenidos para plataformas basadas en IA.<\/p>\r\n<p dir=\"ltr\"><strong>VP of Branding &amp; Communication | Qustodio, Barcelona (2018 - 2021)<\/strong>: Dirigi\u00f3 la estrategia de marca, incluido un anuncio de televisi\u00f3n e informes anuales de datos, asegurando <em>El New York Times<\/em> cobertura en portada.<\/p>\r\n<p dir=\"ltr\"><strong>Director Global de Comunicaci\u00f3n, RRPP y Marketing | Fon (Telco), Madrid (2008 - 2013)<\/strong>: Supervis\u00f3 la transici\u00f3n de la marca B2C a B2B.<\/p>\r\n<p dir=\"ltr\"><strong>Redactor UX | Junio (Finanzas), Estocolmo (2022)<\/strong>: Auditor\u00eda de aplicaciones B2B y creaci\u00f3n de directrices UX.<\/p>\r\n<p dir=\"ltr\"><strong>Funciones adicionales<\/strong>: Programador en Accenture, Redactor financiero en Alliance, Consultor de marketing en IBM\/BlueTab, Gestor de traducciones en Microsoft, Redactor t\u00e9cnico en Motorola, Programador HTML en MetaText\/netLibrary, Oficial de informaci\u00f3n p\u00fablica en NCSA, Periodista en <em>El Daily Illini<\/em>.<\/p>\r\n\r\n<h3 dir=\"ltr\">Experiencia docente<\/h3>\r\n<p dir=\"ltr\"><strong>Profesor, Escritura UX y Estrategia de Contenidos | AW Tech, Barcelona (2021 - 2022)<\/strong>: Imparti\u00f3 cursos sobre redacci\u00f3n de UX y estrategia de contenidos.<\/p>\r\n<p dir=\"ltr\"><strong>Profesor, UX Writing | BTS, Escuela Tecnol\u00f3gica de Barcelona (Universidad de Barcelona) (2019 - 2021)<\/strong>: Imparti\u00f3 talleres sobre creaci\u00f3n de contenidos UX.<\/p>\r\n\r\n<h3 dir=\"ltr\">Logros anteriores<\/h3>\r\n<p dir=\"ltr\">Cobertura de portada en <em>El New York Times<\/em> para los informes de datos de Qustodio (2020).<\/p>\r\n<p dir=\"ltr\">Desarrollo de directrices UX para la aplicaci\u00f3n B2B de Juni, mejorando la retenci\u00f3n de usuarios en 18% (2022).<\/p>\r\n<p dir=\"ltr\">Creaci\u00f3n del texto de la campa\u00f1a de la marca Nespresso, aumentando la participaci\u00f3n en 22% en todos los canales digitales (2023).<\/p>\r\n<p dir=\"ltr\">Transcreaci\u00f3n de la campa\u00f1a Moeve de Cepsa, consiguiendo un aumento de 15% en la notoriedad de marca en los mercados espa\u00f1oles (2022).<\/p>\r\n<p dir=\"ltr\">Publicaci\u00f3n de art\u00edculos fantasma en Forbes para ejecutivos estadounidenses, mejorando sus perfiles de liderazgo intelectual (2023-2024).<\/p>\r\n\r\n<h3 dir=\"ltr\">Referencias<\/h3>\r\n<p dir=\"ltr\"><strong>Equipo Ogilvy Experience<\/strong>, Barcelona: \u201cComo siempre, un gran trabajo\u201d.\u201d<\/p>\r\n<p dir=\"ltr\"><strong>Disponible previa petici\u00f3n<\/strong>: Referencias adicionales de Design Bridge, Gravita y Qustodio.<\/p>\r\n\r\n<h3 dir=\"ltr\">Contacto<\/h3>\r\n<p dir=\"ltr\">Para consultas sobre colaboraci\u00f3n o para hablar de su proyecto, p\u00f3ngase en contacto con Jennifer en jallerso@gmail.com o a trav\u00e9s de LinkedIn. Visita www.jenallerson.com para explorar su portafolio y servicios.<\/p>"}],"_links":{"self":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/98613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/comments?post=98613"}],"version-history":[{"count":5,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/98613\/revisions"}],"predecessor-version":[{"id":98624,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/posts\/98613\/revisions\/98624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media\/98614"}],"wp:attachment":[{"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/media?parent=98613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/categories?post=98613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/tags?post=98613"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/invoicefly.com\/es\/wp-json\/wp\/v2\/ppma_author?post=98613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}