92 Roofing Marketing Ideas to Boost Your Business in 2025

In 2025, the roofing industry is more competitive and more digital than ever. Whether you work solo or run a full crew, getting your name out there takes more than just a few yard signs. 

Customers expect to find you online, check your reviews, and hear about you from someone they trust. BrightLocal reports 87% of consumers used Google to evaluate local businesses in 2022, and that number is only rising.

That’s where smart marketing comes in. This guide shares a complete list of 92 roofing marketing ideas to help get more leads, build trust with customers and keep your calendar full. Most are affordable, many are free, and all of them focus on what works in roofing. 

What you’ll find in this guide:

• The different types of roofing marketing
• Referral marketing ideas
• Word-of-mouth strategies 
• Social media marketing tips
• Digital and traditional marketing ideas
• Paid advertising strategies
• Event-based marketing tips
• Customer service as a marketing asset

Referral Marketing for Roofing Businesses (18)

Referral marketing is one of the most effective and affordable ways to grow your roofing business. When people trust the source, they’re more likely to say yes.

Customer Referral Programs

Alt text: Roofer shaking hands with a homeowner while holding a clipboard with service paperwork.

1. Offer cash or gift card incentives for referrals
2. Create a tiered reward program (more referrals = bigger perks)
3. Send a thank-you package to every successful referrer
4. Use QR codes on invoices to refer a friend
5. Add a referral checkbox to your customer satisfaction survey
6. Offer double-sided rewards (your customer + the new client)
7. Share referral links via email after project completion
8. Provide shareable content customers can post online

Vendor Referral Ideas

9. Partner with gutter or siding contractors for mutual referrals
10. Work with realtors who need quick fixes before sales
11. Network with insurance agents for storm damage claims
12. Establish a B2B program with commercial building managers

Third-Party Referral Sites

13. Sign up for platforms like HomeAdvisor, Thumbtack, or Bark
14. List on Nextdoor’s neighborhood recommendations
15. Ask loyal clients to recommend you on community Facebook groups

Tracking + Promotion

16. Create a referral tracking spreadsheet or use a CRM
17. Promote your program on your website and social media channels
18. Include referral perks in your email signature

Measuring referral program success is key. Keep track of how many new jobs come from referrals and note which sources work best. 

Additionally, see how often rewards are used. This way, you can focus on what works and rethink what doesn’t.

Door Knocking & Word of Mouth Marketing (17)

People still trust their neighbours. 88% of consumers rely on what their peers recommend over all other forms of advertising. Word-of-mouth marketing and in-person tactics are especially effective in residential roofing.

19. Ask for a testimonial after every successful job
20. Share “before and after” photos online
21. Knock on doors after a storm or local event
22. Create a unique pitch you can introduce yourself with
23. Bring eye-catching marketing materials e.g. postcards or flyers with details of your products and services
24. Offer limited-time discounts for neighbours
25. Mention other homes you’ve worked on in the area
26. Include a QR code to scan for a quote
27. Offer a free inspection to start the conversation
28. Dress clean, branded, and approachable
29. Track your visits and follow up by mail or door hanger
30. Get yard signs in place right after each job
31. Offer a “house-to-house” discount for neighbours
32. Ask happy customers to share their experience publicly
33. Feature your best projects in your portfolio and emails
34. Show up at local HOA or town hall meetings
35. Ask friends and family to spread the word

Pro Tip: Use our free Invoice Maker to send professional estimates right from your phone.

Social Media Marketing for Roofing (14)

It’s important to remember you don’t need to go viral, you just need to stay visible and relevant to your audience. Use social media to showcase your work, interact with your community of customers and build trust over time.

36. Post before/after photos of roof installs
37. Share storm safety and repair tips
38. Highlight your team’s certifications and licenses
39. Share behind-the-scenes content from job sites
40. Use Facebook Stories to highlight progress
41. Ask satisfied clients to tag you in posts
42. Join local community groups and comment helpfully
43. Use location-based hashtags (#[YourCity]Roofer)
44. Run a “roof giveaway” contest with a free inspection
45. Film time-lapse videos of installs
46. Interview a roofer on your team about common problems
47. Use Instagram Reels to show work in action
48. Post testimonials in graphic form
49. Go live on Facebook from community events

Pro Tip: Read our article on Roofing Company Names to help you choose a name that stands out on social media.

Traditional Roofing Marketing Ideas (9)

Sometimes the old-school methods still deliver. USPS reports that 73% of U.S. households read or scan direct mail daily. Use these ideas to stay top-of-mind locally.

Alt text: Man smiling while opening a paper envelope indoors.

50. Put out yard signs at every job site
51. Wrap your truck with a branded vehicle wrap
52. Print custom magnets for local tool shops
53. Send direct mail to storm-hit ZIP codes
54. Distribute door hangers with offers
55. Use vinyl banners at community events
56. Hand out branded pens, hats, or rulers
57. Place print ads in local trade newsletters
58. Use postcards with strong “before and after” visuals

Digital Marketing Ideas (12)

Strong online visibility helps generate inbound roofing leads without cold calling.

59. Set up or update your Google Business Profile
60. Add updated photos and location tags regularly
61. Make sure your NAP (name/address/phone) is consistent
62. Encourage happy customers to leave Google reviews
63. Optimize your website for mobile viewing
64. Write blog posts that answer local roofing FAQs
65. Include customer testimonials with photos
66. Embed a quote form on your homepage
67. Add project galleries by service type
68. List all licenses, insurance, and certifications
69. Update your site at least once per quarter
70. Use tools like Moz or BrightLocal to track local SEO

Related reading: Roofer Salary Guide 2025

Email Marketing Ideas (6)

Alt text: Email notifications on a laptop screen while a person types with a stylus.

Use email to follow up, re-engage, and upsell past customers.

71. Send a seasonal roof check-up reminder
72. Share a client spotlight story
73. Offer discounts for referrals via email
74. Link to your latest blog posts or roof tips
75. Promote limited-time offers or services
76. Automate review requests post-job

Online Reviews & Reputation (5)

Your online reviews are often the first impression.

77. Ask for a review the day after the job wraps
78. Provide a direct link to make it easy
79. Respond to all reviews — positive and negative
80. Post 5-star reviews on your website and socials
81. Offer a review incentive (like a $10 gift card)

Related reading: How to Get Roofing Insurance

Paid Advertising for Roofers (5)

Investing a little can go a long way if you target well.

82. Run geo-targeted Facebook ads after a storm
83. Use Google Ads for “emergency roof repair near me”
84. Try retargeting ads to website visitors
85. Sponsor local events or school sports programs
86. Use Yelp ads or Nextdoor sponsored listings

Event-Based Marketing Ideas (6)

Roofing isn’t always top of mind…until you make it relevant.

87. Sponsor or host a booth at a home expo
88. Partner with a solar company at trade events
89. Offer free inspections during community clean-up days
90. Donate services to charity builds and share the story
91. Attend local chamber of commerce events
92. Hand out branded water bottles at outdoor events

Related reading: How to Bid a Roofing Job

Bringing It All Together: Combining Roofing Marketing Channels

If you’re wondering which form of marketing to focus on, the good news is that you don’t have to choose just one. The best small business owners use a smart mix of the three: referral marketing, digital strategies, and traditional advertising.

Think of your marketing efforts like a roof system — every piece supports the other. A strong digital presence helps validate the referrals you earn from loyal customers. A solid social media post can spark word of mouth. Eye-catching yard signs reinforce your name in the neighbourhood and remind potential clients you’re local and trusted.

When building your plan, try to:

• Use digital marketing tools like Google Business and social media to stay visible in search engines
• Encourage online reviews to boost trust, rankings and customer engagement 
• Lean on satisfied customers and vendor referral programs to drive new business
• Support referral-based roofing marketing with paid ads or event marketing when needed
• Track everything, from your referral process to the success of each campaign, so you can focus your time and money where it matters

And don’t underestimate the value of customer service as a roofing marketing technique. Satisfying customers creates lasting relationships and is ultimately what grows your business long term.

Ready to Reach The Right Crowd?

Roofing marketing doesn’t have to be complicated. Start with a few simple ideas from this list and build a repeatable process. Focus on consistency, real value, and customer experience. Over time, it pays off.

Need a fast, professional way to quote jobs, send invoices and collect payments? Use our Invoice Maker to send your next roofing estimate.