Marketing for Construction Companies: 5 of the Best Strategies You Need to Know

Building homes and offices is one thing. Building your construction company’s reputation and customer base? That’s a whole different project.

If you’re running a construction business and wondering why your phone isn’t ringing—even though your work is top-notch—it might be time to revisit your marketing strategy.

The construction industry has changed a lot in the past decade. People now search online, read reviews, and compare companies before reaching out. Whether you’re just starting your construction business or looking to grow an established company, effective marketing is essential.

This guide covers five of the best marketing strategies for construction companies. Plus, we’ll share 20 digital marketing ideas you can start using right away to attract more qualified leads.

Why Marketing Matters for Construction Companies

Many construction companies rely on word-of-mouth and referrals. These are still valuable, but today’s market demands more. Here’s why effective marketing is important:

Stand Out from the Competition

The construction industry is competitive. Homeowners and developers often look at 10+ companies before making a choice. A solid marketing plan helps you stand out by showing off your past work and what makes your services unique.

Build Brand Awareness

Marketing keeps your name top of mind. People will remember your company when they need work done.

Reach the Right Audience

A good marketing strategy lets you speak directly to your ideal customer—whether that’s a family looking to remodel or a commercial developer with a new project.

Bring in New Leads

Marketing doesn’t replace referrals—it boosts them. It creates a steady stream of new prospects looking for services like yours.

Build Trust and Credibility

Construction projects are a big investment. Customers want to trust you. Marketing gives you a chance to show off testimonials, case studies, and industry knowledge.

Keep Up with Digital Habits

Even older generations now search for contractors online. Companies without a digital presence fall behind. Marketing helps you meet customers where they are—on their phones and computers.

1. Give Account-Based Marketing (ABM) A Shot

ABM sounds complicated, but it’s really just targeted outreach. Instead of talking to everyone, focus on high-value clients—like developers, landlords, or upscale homeowners.

For example, Sarah’s commercial roofing company in Dallas looked up buildings needing roof replacements. She sent personalised proposals with examples of similar jobs. Her win rate shot up.

To do ABM:

• Research and choose your ideal clients
• Send them customised marketing materials
• Use email, social media, or direct mail to connect
• Follow up based on their interest

Quality beats quantity. One large commercial job can be more profitable than 20 smaller ones.

2. Create & Maintain A User-Friendly Website

Your website is your digital front door. Make sure it looks professional, works well on mobile, and includes the basics:

• What services you offer
• Before/after photos
• Customer reviews
• A simple contact form
• Fast loading speed

Mike’s residential construction company saw a 40% rise in leads after improving his site with detailed service pages and clean project galleries. Pro tip: Add your license info to build trust.

Include your construction license information prominently to build trust. Many customers specifically look for properly licensed contractors.

3. Know Your Way Around Social Media Marketing

Social media is a free and powerful way to show off your work and connect with local customers.

Here’s how to use each platform:

• Facebook: Best for homeowners. Post finished projects, share tips, and use local ads.
• Instagram: Post eye-catching photos and videos. Try “before-and-after” reels or project progress in stories.
• TikTok: Great for fun videos, time-lapse builds, or DIY tips. A younger audience loves transformation clips.
• LinkedIn: For commercial jobs. Share company updates and connect with developers or property managers.
• YouTube: Upload videos of job walkthroughs, how-tos, and safety tips. Video builds trust.

Lisa grew her kitchen remodel business by 60% just by posting transformation clips regularly on Instagram and Facebook.

4. Implement Compelling Content Marketing

Content marketing means sharing useful information to attract and help potential customers. It also helps your site show up in search results.

Popular content ideas:

• Project case studies
• Maintenance tips by season
• Cost estimates for common projects
• Permitting and zoning info
• Remodeling guides
• Material comparison charts

Tom’s general contracting company started blogging every week. Posts like “How Much Does a Kitchen Remodel Cost?” brought in consistent local traffic and quality leads.

Content marketing works particularly well when combined with accurate job estimation information, helping customers understand project scope and pricing.

5. Adopt A Growth Marketing Methodology

Growth marketing is about testing, learning, and improving. You try different ads, messages, or channels, then track what works best.

Growth tactics to try:

• A/B test landing pages and ads
• Try new call-to-actions (e.g., “Free Planning Session”)
• Offer lead magnets like downloadable guides
• Track every lead source
• Focus on your best-performing channels

Jim’s renovation business boosted close rates by 30% after replacing free quotes with free planning consultations. The new offer brought in more serious clients.

20 Ideas and Tips for Marketing a Construction Business

Beyond the five core strategies, here are 20 practical marketing tactics you can implement:

1. Create a Professional Visual Website

Your website needs professional photos of completed projects. Invest in quality photography or learn to take great photos yourself. Poor images hurt credibility more than no images.

2. Create Informative and Engaging Content

Write blog posts answering common customer questions. “How long does bathroom remodeling take?” and “What permits do I need for deck construction?” attract local searches.

3. Set Up Your GMB and Social Media Profiles

Google My Business is crucial for local visibility. Complete your profile entirely, including photos, hours, services, and regular updates. Consistent social media profiles across platforms build credibility.

4. Create a Profile on Customer Review Sites

Claim profiles on Angie’s List, HomeAdvisor, Thumbtack, and industry-specific review sites. Actively encourage satisfied customers to leave reviews.

5. Join Major Industry Associations

Membership in local contractor associations, Better Business Bureau, and trade organizations provides credibility and networking opportunities.

6. Reengage Past Clients

Previous customers are your best source of repeat business and referrals. Send periodic check-ins, maintenance reminders, and holiday greetings.

7. Incentivize Referrals

Create a formal referral program offering discounts or gift cards for successful referrals. Make the process easy and reward both the referrer and new customer.

8. Sponsor Local Events and Teams

Sponsor little league teams, charity events, or community festivals. This builds local brand recognition and demonstrates community involvement.

9. Leverage Video Marketing Campaigns

Create project time-lapse videos, customer testimonials, and educational content. Video content receives significantly more engagement than static posts.

10. Build Strategic Local Industry Partnerships

Partner with real estate agents, architects, interior designers, and material suppliers for mutual referrals. These relationships provide steady lead sources.

11. Leverage Email Marketing to Boost Engagement

Build an email list of prospects and past customers. Send monthly newsletters with project showcases, seasonal tips, and special offers.

12. Make the Most of Multichannel Marketing

Don’t rely on single marketing channels. Combine online and offline tactics for maximum reach and frequency.

13. Use High-Resolution Images in All Your Marketing

Quality visuals are non-negotiable in construction marketing. Blurry or poorly lit photos suggest poor workmanship.

15. Invest Time in Networking

Attend industry events, local business meetings, and community gatherings. Personal relationships still drive construction business.

16. Get Featured with Building Material Companies

Partner with suppliers for case studies, joint marketing, or co-branded content. Their larger marketing reach amplifies your visibility.

17. Offer Free Resources

Create valuable downloads like remodeling checklists, material guides, or project planning templates in exchange for contact information.

18. Get Involved in the Community

Volunteer for community projects, participate in local events, and support charitable causes. Community involvement builds trust and recognition.

19. Set Up Conversion Tracking

Use Google Analytics, Facebook Pixel, and call tracking to understand which marketing efforts generate actual customers versus just website visits.

20. Reference Your Online Materials in Your Physical Locations

Include website URLs, social media handles, and QR codes on vehicles, signage, and business cards to drive offline traffic online.

Managing Your Construction Marketing Business

Marketing is only half the job. Managing your leads and customer experience is just as important. Use business tools to stay professional from the first call to the final invoice.

Using an Invoice Maker helps ensure your billing process matches the professional image you’re building through your advertising and digital marketing.

It also helps to know your costs, like construction worker costs so you can calculate marketing return on investment (ROI). Don’t forget to protect your business with the right construction insurance.

Final Thoughts

Marketing for construction companies isn’t about fancy tricks or expensive advertising campaigns. It’s about consistently showcasing your expertise, building relationships, and making it easy for customers to find and choose your services.

Start with the basics: a professional website, Google My Business profile, and regular social media presence. Then gradually implement more sophisticated strategies like content marketing and account-based marketing as you see results.

Remember that construction marketing is a long-term investment. Unlike a quick advertising blitz, effective marketing builds momentum over time. Companies that commit to consistent marketing efforts typically see significant results within 6-12 months.

The construction industry will continue evolving, but the need for skilled contractors remains constant. Companies that master both excellent workmanship and effective marketing will thrive in any market conditions.