Meet our author Sarah Shaar

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Sarah Shaar

Sarah Shaar
Sarah Shaar – Author Profile
Name: Sarah Shaar
LinkedIn: Sarah Shaar
Professional Status: Freelance Copywriter & SEO Content Specialist
Location: Barcelona, Spain (EUA Market)

About Sarah Shaar

With a solid background in journalism and a Master’s in Digital Marketing, Sarah Shaar brings over six years of experience delivering creative, strategic, and SEO-driven content for global clients. Her expertise lies in adapting her writing style to resonate with diverse audiences while staying true to each brand’s unique voice.

Sarah has worked with startups, agencies, and established brands across multiple industries, from technology and cybersecurity to education and lifestyle. Her portfolio spans website copywriting, editorial features, and SEO content strategies that help brands boost visibility, engagement, and trust.

Originally from Lebanon and now based in Barcelona, Sarah combines journalistic precision with marketing know-how to craft compelling stories that inform and convert. Her collaborative mindset and detail-oriented approach have earned her praise from clients and colleagues alike for delivering consistent, high-quality work on time.

Qualifications

Bachelor’s Degree in Journalism, Notre Dame University – Louaize (NDU), Lebanon
Master’s in Digital Marketing
Certifications: Digital Marketing Certification (thePower, 2024)

Areas of Specialization

  • SEO Content Writing: Developing optimized articles, blogs, and landing pages that drive organic traffic.

  • Website Copywriting: Crafting clear, engaging copy that aligns with UX best practices and brand messaging.

  • Editorial & Feature Writing: Producing compelling long-form pieces for digital and print publications.

  • Content Strategy: Planning, structuring, and managing content calendars to support business goals.

  • Proofreading & Editing: Ensuring content quality, consistency, and brand alignment across channels.

  • Headline Writing: Creating attention-grabbing headlines that boost click-through rates.

Professional Experience

Search Engine Optimization Content Writer | Justinmind, Barcelona (May 2024 – Apr. 2025)
Led SEO content production for Justinmind’s digital platforms, managing blog strategy, newsletters, and social content to increase organic engagement and brand consistency.

SEO Content Writer | Azurius, Barcelona (Mar. 2023 – Mar. 2024)
Developed SEO-focused articles and web copy for a digital consultancy, contributing to improved search rankings and lead generation.

Freelance Copywriter | Digital Digest & Eye Security (Mar. 2022 – Mar. 2023)
Created tailored content strategies and website copy for cybersecurity and tech clients, delivering impactful messaging for product launches and rebrands.

Deputy Editor | Executive Magazine, Beirut (Jan. 2017 – Feb. 2020)
Oversaw editorial production for a leading business magazine, covering industry news, business features, and investigative reports.

Freelance Copywriter | SoapBox Communications (Oct. 2018 – Sept. 2019)
Produced website and marketing copy for various clients, specializing in SEO and editorial quality control.

English Second Language Teacher | Academia de Idiomas Oui, San Sebastián (Oct. 2021 – Jun. 2022)
Designed and delivered language classes for diverse student groups, refining communication and teaching skills.

Freelance Copywriter (Oct. 2018 – Present)
Supporting clients across industries with SEO copywriting, editing, and content development tailored to their business needs.

Previous Achievements

  • Successfully delivered SEO-optimized website content for Eye Security’s site overhaul.

  • Managed full-cycle editorial planning and publishing for Justinmind, ensuring timely, high-impact content launches.

  • Praised for combining sharp writing skills with strategic insight, according to client references.

References

Xavier Renom, CEO & Co-Founder at Justinmind:
"Working with Sarah has been a real pleasure. She’s a skilled and versatile copywriter who combines sharp writing skills with a deep understanding of digital marketing and SEO. Her contributions to our content strategy were key in growing engagement and building a consistent, data-driven presence across platforms."

Contact

For collaboration opportunities or to discuss your next project, connect with Sarah via LinkedIn.