Jennifer Allerson - Author Profile

Name: Jennifer Allerson Email: jallerso@gmail.com LinkedIn: linkedin.com/in/jenallerson Professional Status: Senior Copywriter and Content Strategist Location: Alella (Barcelona), Spain

About Jennifer Allerson

Jennifer Allerson is a seasoned Senior Copywriter and Content Strategist with over a decade of experience crafting impactful narratives for global brands, agencies, and startups. Based in Alella, near Barcelona, Jennifer bridges technology and creativity, delivering compelling copy that connects and converts. Her work spans creative copywriting, UX writing, SEO/ASO, CRM, ghostwriting, and transcreation, with a client portfolio including Nespresso, San Pellegrino, SEAT, and La Vuelta.

A former programmer at Accenture, Jennifer transitioned to writing, leveraging her technical background to distill complex ideas into clear, engaging content. Her work has secured front-page coverage in The New York Times and has been praised by industry leaders like Ogilvy for its quality and impact. Fluent in Spanish and proficient in Catalan and French, Jennifer excels at culturally resonant transcreation, ensuring brands maintain authenticity across markets.

Qualifications

MBA in Marketing & Economics, Stockholm School of Economics, Sweden (Graduated 2010)

Bachelor of Applied Science in Business Administration, University of Illinois, USA (Graduated in Top 10%, 2006)

Professional Certifications:

UX Writing Certification (2020)

SEO and ASO Optimization Certification (2019)

Content Strategy and Localization Training (2018)

Areas of Specialization

Creative Copywriting: Crafting brand messaging for ads, websites, blogs, product descriptions, social posts, and scripts that inspire action.

UX Writing: Developing intuitive microcopy, onboarding flows, and in-app messaging for seamless user experiences.

SEO/ASO Copywriting: Writing optimized content for websites, blogs, and app store descriptions to boost rankings and conversions.

CRM Copywriting: Creating personalized emails, SMS, and in-app notifications to nurture customer relationships.

Ghostwriting: Producing thought-leadership content for LinkedIn, X, Forbes, and blogs that reflect client expertise.

Transcreation & Localization: Adapting content for US, UK, and European markets in English, Spanish, Catalan, and French.

Content Strategy: Aligning content with business goals, user journeys, and brand identity for maximum impact.

Professional Experience

Creative Copywriter | Ogilvy, Barcelona, Spain (2016 – Present)

Craft creative copy for brand campaigns for Nespresso and San Pellegrino, driving engagement across digital and print channels.

Serve as UX Writer for SEAT’s digital platforms, enhancing user journeys with clear, intuitive copy.

Recognized by the Ogilvy Experience Team for consistently delivering “great work.”

Creative Copywriter & Transcreator | Design Bridge, Madrid, Spain (2017 – Present)

Develop brand messaging and transcreation for clients like Cepsa (Moeve), ensuring cultural relevance in English and Spanish markets.

Collaborate with design teams to create cohesive brand identities.

Creative Copywriter & Transcreator | Gravita, Madrid, Spain (2022 – Present)

Write creative copy for brands like La Vuelta, focusing on event-driven campaigns and localized content.

Optimize content for SEO to increase visibility and engagement.

Ghostwriter | KA Consulting, USA (2023 – Present)

Produce thought-leadership content, including LinkedIn posts, websites, and Forbes articles, for US-based executives and philanthropists.

Ensure authentic voice and strategic alignment with client objectives.

SEO Writer | Steve IVA Consulting, EU (2023 – Present)

Create SEO-optimized content for global e-commerce accounts, improving search rankings and conversions.

Creative Copywriter, UX Writer & Marketing Consultant | PillSorted, UK (2023 – Present)

Develop creative copy and UX content for an online pharmacy, enhancing user engagement and brand trust.

Provide strategic marketing consultation to align content with business goals.

SEO Writer | LabHouse, Barcelona, Spain (2024 – Present)

Write SEO content for financial technology apps, driving organic traffic and user acquisition.

Creative Copywriter, UX Writer & Marketing Consultant | ifeel, Madrid, Spain (2024 – Present)

Craft creative and UX copy for a digital mental health provider, improving user onboarding and engagement.

Conduct content testing and provide marketing strategy insights.

Past Roles

Creative Copywriter | VML, Madrid/UK (2024): Wrote copy for Vuse, a mixed London and Madrid-based account.

Creative Copywriter, Sales Email Writer & Ghostwriter | Miros (AI), EU (2021 – 2023): Produced content for AI-driven platforms.

VP of Branding & Communication | Qustodio, Barcelona (2018 – 2021): Led branding strategy, including a TV ad and annual data reports, securing The New York Times front-page coverage.

Global Head of Communication, PR & Marketing | Fon (Telco), Madrid (2008 – 2013): Oversaw B2C-to-B2B branding transition.

UX Writer | Juni (Finance), Stockholm (2022): Audited B2B app and created UX guidelines.

Additional Roles: Programmer at Accenture, Financial Editor at Alliance, Marketing Consultant at IBM/BlueTab, Translation Manager at Microsoft, Technical Writer at Motorola, HTML Programmer at MetaText/netLibrary, PIO Officer at NCSA, Journalist at The Daily Illini.

Teaching Experience

Teacher, UX Writing and Content Strategy | AW Tech, Barcelona (2021 – 2022): Taught courses on UX writing and content strategy.

Teacher, UX Writing | BTS, Barcelona Technology School (University of Barcelona) (2019 – 2021): Delivered workshops on UX content creation.

Previous Achievements

Secured front-page coverage in The New York Times for Qustodio’s data reports (2020).

Developed UX guidelines for Juni’s B2B app, improving user retention by 18% (2022).

Created Nespresso’s brand campaign copy, increasing engagement by 22% across digital channels (2023).

Transcreated Cepsa’s Moeve campaign, achieving a 15% increase in brand awareness in Spanish markets (2022).

Published ghostwritten Forbes articles for US executives, enhancing their thought-leadership profiles (2023–2024).

References

Ogilvy Experience Team, Barcelona: “As always, great work.”

Available Upon Request: Additional references from Design Bridge, Gravita, and Qustodio.

Contact

For collaboration inquiries or to discuss your project, reach out to Jennifer at jallerso@gmail.com or connect via LinkedIn. Visit www.jenallerson.com to explore her portfolio and services.