SEO for Landscaping: 12 SEO Tips for Landscapers

Competition is tough for landscaping businesses, and showing up on Google is a must if you want steady leads. In fact, a BrightLocal survey found that 87% of people used the internet to find local services in 2023, including landscapers. Homeowners and property managers increasingly search online, comparing websites, reviews, and service pages before making a call. Without a strong digital marketing strategy, even the most skilled landscaping company risks losing landscaping leads to competitors who dominate local search results.

In this guide, we’ll break down the essentials of landscaping SEO for 2025. You’ll learn how to:

• Optimize your Google Business Profiles.
• Target profitable keywords.
• Publish high quality content that drives leads.
• Build trust through reviews and link building.

Whether you’re a new business owner just starting a landscaping business or looking to scale your online visibility, these tips will help you attract more local customers and grow revenue year after year.

What is SEO?

 

SEO stands for Search Engine Optimization. It’s a set of practices designed to improve a website’s ranking in search engine results for specific search queries. Think of it as a way of getting your landscaping company website to the top of Google’s list when someone is looking for your services. This is a crucial part of any digital marketing for contractors.

The goal of search engine optimization SEO is to earn high rankings for relevant keywords, which drives organic traffic to your site. Unlike paid ads, this traffic is earned, not purchased, making it a sustainable and cost-effective marketing strategy.

What is SEO for Landscapers?

SEO for landscapers is a specific type of search engine optimization that focuses on helping landscaping companies, SEO for lawn care companies, and other SEO for home service businesses get found online by customers in their local service area. This type of digital marketing for landscapers is all about increasing your online visibility within your geographic area.

Since most landscaping companies serve a specific community, local SEO for landscapers is the most critical part of the digital marketing strategy. It’s the process of optimizing your website and online presence to attract more landscaping leads from local searches. These are the people actively looking for lawn care services near them, and getting a high local search ranking is key to winning new business.

For more on licensing, see How to Get a Landscaping License.

Key Components of SEO

A complete search engine optimization SEO strategy is made up of three main pillars: on-page SEO, off-page SEO, and technical SEO.

On-Page SEO

On-page SEO refers to all the optimizations you make directly on your landscaping company website to improve its ranking. This includes creating high quality content, optimizing pages for targeted keywords, and ensuring a great user experience for visitors. The most important aspects involve optimizing your website pages so they are easy for search engines to understand and match with what users are searching for.

Off-Page SEO

Off-page SEO includes all the activities you do outside your website to improve its authority and reputation online. The main goal of off-page SEO is link building, which is the process of getting other reputable websites to link back to your landscaping company website. These backlinks act like votes of confidence, telling Google that your site is trustworthy and valuable. Social media presence and positive online reviews also play a big part.

Technical SEO

Technical SEO focuses on the behind-the-scenes work to make sure your landscaping company website is easily crawled and indexed by search engines. Key elements include improving page speed, ensuring mobile device compatibility, and fixing any technical errors that might prevent Google from properly viewing your site. A strong technical foundation is essential for building successful marketing campaigns.

Learn more about services in our Landscaping Services Guide.

12 SEO Tips For Landscaping Companies

Here are twelve actionable tips that will help you start successful landscaping marketing strategies today.

1. Claim your Google My Business profile: 93% of online experiences start with a search engine so this is the single most important step for local search rankings. A fully optimized Google Business listing can put your company directly in front of customers on the Google Map Pack for landscapers and other local search results. Make sure to fill in all your contact information, hours, lawn care services offered, and add photos. 
2. Find Strategic Keywords: Commercial & Transactional: Focus on targeted keywords that indicate a user is ready to buy. For example, “lawn care services near me” is more valuable than “what is lawn care.” Use tools to find local keywords with good search volume and low competition.
   • For pricing strategies, check How To Price Landscaping Jobs.
3. Create high quality content that matches the user’s search intent: Your content should answer your potential customers’ questions. Create blog post articles and service pages that are comprehensive and helpful. This is where you can showcase your expertise and build strong online visibility.
4. Make sure your website’s pages have great page speed: If your website is slow, people will leave before it even loads, and Google knows this. Fast loading times improve user experience and are a key ranking factor.
5. Optimize your site for mobile devices: Most searches for landscaping services happen on mobile phones. Ensure your website designs are fully responsive and look great on any device.
6. Enhance local SEO strategies: Beyond your Google Business Profiles, make sure your contact information is consistent across all online listings (Yelp, Angi, etc.). This is a core part of building local search rankings. This local SEO for small businesses effort is vital.
7. Ask for reviews & highlight them on your site: Positive online reviews build trust with potential customers and are a huge factor in the Google Map Pack for landscapers. Make it a habit to ask every happy client for a review and consider adding testimonials to your website.
8. Off-Page SEO & Link Building: Look for opportunities for link building from local businesses, landscaping associations, or home and garden blogs. This tells Google that your website is an authority in your field.
9. Social Media Presence: Use social media platforms to showcase your work and build a community. While social media isn’t a direct ranking factor for search engine optimization SEO, it helps get your name out there and can lead to more reviews and backlinks.
10. Analytics & Reporting: You can’t improve what you don’t measure. Regularly check your website’s analytics to see where your traffic is coming from, what targeted keywords are working, and where you need to make adjustments to your digital marketing for landscapers.
11. Target Long-Tail Landscaping Keywords: These are longer, more specific phrases like “tree trimming service near me” or “residential lawn care services in [Your City].” They often have less competition and a higher chance of converting into landscaping leads.
12. Target Your Customer Base: Your digital marketing for contractors should be aimed directly at your ideal customer. Are you a local SEO for small businesses or a regional company? Tailor your messaging to attract the right people to grow your customer base.

SEO Practices to Avoid

Just as there are best practices, there are also things that can hurt your landscaping marketing strategies.

• Buying an excessive number of backlinks: This is seen as a black hat SEO practice and can get your website penalized by Google.
• Exchanging too many links with other companies: A similar tactic to buying links, link exchanging can look unnatural and is discouraged.
• Keyword stuffing: This is when you try to cram as many targeted keywords as possible into your high quality content. It makes the article unreadable for human visitors and can hurt your search rankings.
• Duplicated content: Copying and pasting content from another website is a big no-no. It provides no value to the reader and can lead to penalties from Google.

Start Optimizing

A good SEO strategy isn’t about knowing what to do and also about knowing what not to do. Avoiding these mistakes keeps your website safe from penalties and helps your efforts pay off faster. A small investment in optimizing your website and running marketing campaigns can lead to a significant number of new customers.Ready to put these tips into action? Tools like Invoice Fly’s Invoicing Software can help you manage payments and clients smoothly while you focus on the bigger picture.

FAQs about Landscaping SEO

1. How much does Landscaping SEO cost?

The cost of a digital marketing strategy can vary widely depending on whether you do it yourself, hire a freelancer, or work with a full-service agency. For a professional service, you can expect to pay anywhere from a few hundred dollars a month to several thousand. The investment is typically worth it for the landscaping leads you generate.

2.Is it worth paying someone to do SEO?

For most busy business owners, the answer is yes. While you can handle some of the basics yourself, a professional digital marketing for contractors can produce better results faster because they have the experience and tools to create a comprehensive digital marketing strategy.

3. Is an SEO agency worth it?

An SEO agency can be a great investment for a landscaping company that is ready to scale. They offer a full suite of services, including high quality content creation, technical audits, and link building. It’s often a more efficient and effective option than trying to learn everything yourself or hiring individual freelancers for each task.

4. Can I do SEO on my own?

Yes, you can absolutely do SEO on your own, especially if you’re a local SEO for small businesses. Start by claiming your Google Business Profiles and optimizing your website designs. Focus on creating high quality content and earning reviews.

5. Is SEO worth it for small landscaping businesses?

SEO is arguably even more important for a small landscaping company because it’s the most effective way to compete with larger companies and get in front of your customer base.