Courteney Searle - Author Profile

Name: Courteney Searle Email: courteney.searle@gmail.com LinkedIn: linkedin.com/in/courteney-searle Professional Status: Freelance Copywriter, Editorial Writer, and Creative Strategist Location: Barcelona, Spain (EUA Market)

About Courteney Searle

With over six years of experience in content strategy, copywriting, and creative direction, Courteney Searle specializes in helping startups, agencies, and established brands build authentic connections with their audiences. Her expertise spans diverse industries, including technology, architecture, fashion, and music, with a focus on creating innovative, product-driven solutions that deliver measurable impact. A New Zealand native now based in Barcelona, Courteney combines strategic insight with creative execution to craft compelling brand narratives and drive business growth. Courteney’s approach is rooted in strategic alignment, resourcefulness, and a keen eye for detail, honed through her upbringing in Whangārei, New Zealand, where she learned the value of observation and storytelling. Her work has been featured in prominent publications, including Country & Townhouse (Great British Brands 2020) and Wiltshire Living, showcasing her ability to produce high-quality, authoritative content.

Qualifications

Bachelor of Arts in Writing Studies, University of Waikato, New Zealand (Graduated December 2018) Minor in Screen Media Professional Development: Advanced SEO Training (2022) UX Design and Content Mapping Certification (2021) Leadership and Stakeholder Management Workshops (2020–2023)

Areas of Specialization

Content Strategy: Developing data-driven strategies to enhance brand visibility and engagement. Website Copywriting & UX Strategy: Crafting user-focused copy and content structures for web and app experiences. SEO Content: Optimizing blogs, articles, and website content for search engine performance. Editorial & Advertorial Content: Writing compelling features for digital and print media. Video Scripting & Creative Development: Producing narratives for branded video content and campaigns. Brand Development: Creating brand guidelines and messaging frameworks for consistent identity. Email Marketing & Sales Content: Writing high-conversion emails, newsletters, pitches, and proposals. Press Releases & Packaging Copy: Delivering impactful copy for media and product packaging.

Professional Experience

Freelance Copywriter, Editorial Writer, & Creative Strategist (Oct. 2023 – Present)

Developed website messaging strategies and led client workshops for startups and global brands. Crafted SEO-optimized content and brand guidelines for clients in technology, architecture, and lifestyle sectors. Collaborated with creatives on editorial pieces and video projects, driving engagement through storytelling.

Managing Editor | ArchiPro, Auckland, New Zealand (Nov. 2022 – Sept. 2023)

Led the editorial team for ArchiPro, New Zealand’s leading platform for architectural products and professionals. Oversaw content strategy for the online journal, integrating AI tools to streamline production. Developed and directed video content, including a new series to boost e-commerce engagement. Utilized Google Analytics to monitor performance and optimize content strategies. Collaborated with sales and product teams to align content with commercial goals.

Head of Copy | Neon Hive, Auckland, New Zealand (Apr. 2021 – Jul. 2022)

Built and managed the copy department for an award-winning digital agency specializing in website design and content marketing. Led brand discovery workshops and developed digital-first content strategies. Produced SEO-optimized website copy and collaborated with UX designers on content mapping. Managed a team of in-house writers and freelancers to deliver high-quality, impactful content.

Content Marketing Executive | Cudoni, London, UK (Oct. 2019 – Mar. 2020)

Established brand guidelines and developed marketing strategies for an online luxury fashion marketplace. Published articles in Country & Townhouse (Great British Brands 2020) and Wiltshire Living. Managed social media calendars, B2C email campaigns, and styled photoshoots for marketing.

Junior Copywriter | nkoda, London, UK (May 2019 – Sept. 2019)

Wrote UX copy, explainer video scripts, and feature articles for a sheet music app dubbed the “Spotify of sheet music.” Produced B2C and B2B emails and internal newsletters to drive user engagement.

Freelance Writer & Creative Strategist (Nov. 2018 – Oct. 2022)

Provided content marketing, brand voice development, and website copy for clients like Neon Hive, Tohu Wines, Ahoy Coffee, and Johnson & Co. Specialized in feature articles and digital content for creative agencies and lifestyle brands.

Previous Achievements

Published in Country & Townhouse (Great British Brands 2020) and Wiltshire Living for Cudoni’s marketing campaigns. Developed a video series for ArchiPro that increased e-commerce engagement by 25% (based on internal metrics). Improved content production efficiency at ArchiPro by integrating AI tools, reducing turnaround time by 30%. Led brand discovery workshops at Neon Hive, resulting in a 15% increase in client retention.

References

Enrique J. López de Mesa, Former Managing Director, nkoda: “Courteney’s creativity and strategic thinking elevated our content to new heights.” Jonathan Cook, Founder, Neon Hive: “Her leadership and ability to craft compelling narratives were instrumental to our success.”

Contact

For collaboration inquiries or to discuss your project, reach out to Courteney at courteney.searle@gmail.com or connect via LinkedIn.