92 Roofing Marketing Ideas to Boost Your Business in 2025

In 2025, the roofing world is more crowded and more online than ever. If you don’t have a strong roofing marketing plan, it’s easy to get lost behind your competitors. That’s why we put together this list of roofing marketing ideas to help you stand out and grow your business.

Whether you’re a solo roofer or running a full team, marketing for roofers today takes more than yard signs or a logo on your truck. People want to find your roofing company online, read honest reviews, and hear good things from friends and neighbors. Strong roofing company marketing helps you earn trust before you ever step on a roof.

In this guide, you’ll get 92 practical marketing ideas for roofing companies. Most of the roofing marketing ideas are low-cost or free and they actually work in the real world. These tips can help you get more leads, book more jobs, and keep your schedule full. From creative roofing ads to smart roofing marketing strategies, you’ll learn how to market a roofing company in simple, effective ways.

What you’ll find in this guide:

• Types of roofing marketing
• Referral and word-of-mouth ideas
• Social media tips for roofers
• Digital and traditional roofing advertisements
• Paid advertising for roofing businesses
• Event-based marketing ideas
• How great customer service becomes free roof advertising

Get Started with Invoice Fly’s Software

Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business — all in one place.

Get Started Now

Referral Marketing for Roofing Businesses

Referral marketing is one of the strongest and most reliable roofing marketing strategies you can use to grow your company. When people hear about your roofing business from someone they trust, they’re far more likely to choose you over competitors, often even before seeing your roofing ads or website.

For many contractors, referrals become the backbone of their roofing marketing plan because they cost little, bring in high-quality leads, and build long-term trust.

Whether you’re learning how to market a roofing company, trying to grow your roofing business, or looking for practical marketing ideas for roofing companies, referral marketing remains one of the easiest and most effective ways to get roofing work and keep your schedule full.

Customer Referral Programs

Customer referral programs give homeowners a clear reason to recommend your roofing company. This type of marketing for roofers works well because satisfied customers already want to help, and offering a small reward makes it even easier for them to share your name.

These programs support both digital marketing for roofing companies and traditional roofer advertising by creating a steady stream of warm leads.

Whether your rewards are gift cards, discounts, or simple thank-you bonuses, customer referral programs blend perfectly with almost any roofing company marketing strategy.

1. Offer cash or gift card incentives for referral.
2. Create a tiered reward program (more referrals = bigger perks)
3. Send a thank-you package to every successful referrer
4. Use QR codes on invoices to refer a friend
5. Add a referral checkbox to your customer satisfaction survey

Vendor Referral Ideas

Vendors, suppliers, and related contractors are excellent referral partners for roofers. These professionals regularly meet homeowners, builders, and property managers, making them valuable for marketing roofing companies. When vendors trust your craftsmanship and reliability, they’re more likely to recommend you for future projects.

This type of partnership is a low-cost and often overlooked part of marketing a roofing company, but it can bring in consistent, high-quality roofing leads.

1. Partner with gutter or siding contractors for mutual referrals
2. Work with realtors who need quick fixes before sales
3. Network with insurance agents for storm damage claims
4. Establish a B2B program with commercial building managers

Third-Party Referral Sites for Roofing Companies

Third-party referral sites help roofing companies get discovered by people actively searching for roof repair or replacement. These platforms usually feature roofing advertisements, customer reviews, company profiles, and even creative roofing ads that help you stand out.

Being active on these sites boosts your online marketing for roofers, supports SEO for roofers, and helps you appear more trustworthy to homeowners.

For many roofing contractors, third-party referral sites act as a bridge between digital marketing for roofing companies and word-of-mouth advertising.

1. Sign up for platforms like HomeAdvisor, Thumbtack, or Bark
2. List on Nextdoor’s neighborhood recommendations
3. Ask loyal clients to recommend you on community Facebook groups

Referral Tracking and Promotion

Tracking your referrals helps you understand which roofing marketing ideas bring in the most jobs. Record where each lead comes from, whether it’s customers, vendors, online directories, or social media platforms. This data helps improve your roofing company marketing strategies so you can focus on what actually works.

Good tracking also supports your digital marketing for roofing contractors, since it shows which online sources are worth promoting.

By monitoring results, you can refine your marketing roofing business efforts over time and grow more efficiently.

1. Create a referral tracking spreadsheet or use a CRM for roofers
2. Promote your program on your website and social media channels
3. Include referral perks in your email signature

Measuring referral program success is key. Keep track of how many new jobs come from referrals and note which sources work best. 

Additionally, see how often rewards are used. This way, you can focus on what works and rethink what doesn’t.

Door Knocking & Word-of-Mouth Marketing

Door knocking and word-of-mouth marketing remain some of the most powerful ways to get roofing work in local neighborhoods. Homeowners trust the opinions of neighbors far more than online ads or roof advertising. Simple actions like walking door-to-door, introducing yourself, leaving flyers, or placing yard signs can create strong connections. Even with the rise of digital marketing roofing companies use today, in-person conversations often lead to the most loyal customers.

These traditional methods support your larger roofing marketing plan by helping you stay visible and trusted in your community.

1. Ask for a testimonial after every successful job
2. Share “before and after” photos online
3. Knock on doors after a storm or local event
4. Create a unique pitch you can introduce yourself with
5. Bring eye-catching marketing materials e.g. postcards or flyers with details of your products and services
6. Offer limited-time discounts for neighbours
7. Mention other homes you’ve worked on in the area
8. Include a QR code to scan for a quote
9. Offer a free inspection to start the conversation
10. Dress clean, branded, and approachable
11. Track your visits and follow up by mail or door hanger
12. Get yard signs in place right after each job
13. Offer a “house-to-house” discount for neighbours
14. Ask happy customers to share their experience publicly
15. Feature your best projects in your portfolio and emails
16. Show up at local HOA or town hall meetings
17. Ask friends and family to spread the word

Pro Tip: Use our free Invoice Maker to send professional estimates right from your phone.

Social Media Marketing for Roofing

Social media marketing for roofing companies helps you stay active in your community and reach new customers online. You don’t need the best roofing ads or viral videos to succeed. You just need consistent roofing social media posts that show your work, answer common questions, and highlight satisfied customers.

Social media also works well with your roofing content marketing efforts, strengthening your roofing company marketing strategy and helping you build trust over time. It’s one of the easiest ways to stay relevant without spending a lot on advertising roofing companies typically use.

1. Post before/after photos of roof installs
2. Share storm safety and repair tips
3. Highlight your team’s certifications and licenses
4. Share behind-the-scenes content from job sites
5. Use Facebook Stories to highlight progress
6. Ask satisfied clients to tag you in posts
7. Join local community groups and comment helpfully
8. Use location-based hashtags (#[YourCity]Roofer)
9. Run a “roof giveaway” contest with a free inspection
10. Film time-lapse videos of installs
11. Interview a roofer on your team about common problems
12. Use Instagram Reels to show work in action
13. Post testimonials in graphic form
14. Go live on Facebook from community events

Pro Tip: Read our article on Roofing Company Names to help you choose a name that stands out on social media.

Traditional Roofing Marketing Ideas

Traditional marketing still plays a huge role in marketing roofing companies. USPS reports that 73% of U.S. households read or scan direct mail daily. Use these ideas to stay top-of-mind locally.

Tools like yard signs, direct mail, flyers, door hangers, and roofing advertisements are highly effective because they reach homeowners directly. These methods also reinforce your digital marketing for roofing company efforts by keeping your name visible in local neighborhoods.

When combined with roofing company ads or the best advertising for roofing online, traditional marketing helps create a strong, balanced presence in your service area.

1. Put out yard signs at every job site
2. Wrap your truck with a branded vehicle wrap
3. Print custom magnets for local tool shops
4. Send direct mail to storm-hit ZIP codes
5. Distribute door hangers with offers
6. Use vinyl banners at community events
7. Hand out branded pens, hats, or rulers
8. Place print ads in local trade newsletters
9. Use postcards with strong “before and after” visuals

Digital Marketing Ideas

Digital marketing for roofing companies helps you appear online when people search for roofing help.

Strong internet marketing for roofers, including a solid website, roofer internet marketing, roofing blog ideas, and local SEO for roofing companies, can bring in consistent, high-quality leads without door knocking.

Digital marketing roofing companies rely on often includes Google Ads, content creation, email funnels, and social media promotion. With a strong online strategy, homeowners can find your roofing business 24/7, giving you a major advantage over competitors.

1. Set up or update your Google Business Profile
2. Add updated photos and location tags regularly
3. Make sure your NAP (name/address/phone) is consistent
4. Encourage happy customers to leave Google reviews
5. Optimize your website for mobile viewing
6. Write blog posts that answer local roofing FAQs
7. Include customer testimonials with photos
8. Embed a quote form on your homepage
9. Add project galleries by service type
10. List all licenses, insurance, and certifications
11. Update your site at least once per quarter
12. Use tools like Moz or BrightLocal to track local SEO

Related reading: Roofer Salary Guide 2025

SEO for Roofers

SEO for roofing helps your company appear on Google when people search for roofing help. Improving your rankings with roofing company SEO, SEO marketing for roofing, and local SEO for roofing company strategies can bring in long-term leads without paying for ads. Strong SEO helps your digital marketing for roofing contractors become more effective across all channels.

Email Marketing Ideas

Email marketing helps roofing companies stay connected with past customers, warm leads, and local homeowners.

Sending helpful tips, roofing promotions, seasonal reminders, and company updates builds familiarity and trust. Email marketing supports your roofing company marketing strategies by keeping your brand active all year long, making it easier for people to contact you when they need work.

It’s an affordable way to boost marketing for roofing companies without relying solely on ads.

1. Send a seasonal roof check-up reminder
2. Share a client spotlight story
3. Offer discounts for referrals via email
4. Link to your latest blog posts or roof tips
5. Promote limited-time offers or services
6. Automate review requests post-job

Online Reviews & Reputation

Your online reviews are often the first impression homeowners see. Positive reviews boost your roofing company SEO, support your digital marketing efforts, and make your roofing ads examples look more trustworthy.

When people see strong feedback from real customers, they feel confident choosing your roofing company.

Improving your online reputation should be a core part of any roofing marketing plan because it increases conversions across every other marketing channel you use.

1. Ask for a review the day after the job wraps
2. Provide a direct link to make it easy
3. Respond to all reviews both positive and negative
4. Post 5-star reviews on your website and socials
5. Offer a review incentive (like a $10 gift card)

Related reading: How to Get Roofing Insurance

Paid Advertising for Roofers

Paid advertising for roofing companies like Facebook ads for roofing, Google search ads, rooftop advertising, and video ads, can generate fast, targeted leads.

With smart targeting, paid ads can bring in jobs quickly and support your overall marketing roofing business efforts. The best roofing ads highlight clear benefits, strong reviews, and high-quality photos.

Whether you focus on creative roofing ads or traditional print roofing advertisements, paid advertising helps you reach homeowners exactly when they need help.

1. Run geo-targeted Facebook ads after a storm
2. Use Google Ads for “emergency roof repair near me” and similar keywords
3. Try retargeting ads to website visitors
4. Sponsor local events or school sports programs
5. Use Yelp ads or Nextdoor sponsored listings

Event-Based Marketing Ideas

Local events, home shows, and community gatherings give roofing companies a chance to meet people face-to-face. This type of marketing for roofing company owners builds trust fast because homeowners get to see your personality, photos, and past work in person. Events also help promote your roofing business cards, roofing business logo, and roof slogans.

When done consistently, event-based marketing supports both traditional and digital roofing company marketing strategies.

1. Sponsor or host a booth at a home expo
2. Partner with a solar company at trade events
3. Offer free inspections during community clean-up days
4. Donate services to charity builds and share the story
5. Attend local chamber of commerce events
6. Hand out branded water bottles at outdoor events

Related reading: How to Bid a Roofing Job

Get Started with Invoice Fly’s Software

Invoice Fly is a smart, fast, and easy-to-use invoicing software designed for freelancers, contractors, and small business owners. Create and send invoices, track payments, and manage your business — all in one place.

Get Started Now

If you’re wondering which form of marketing to focus on, the good news is that you don’t have to choose just one. The best small business owners use a smart mix of the three: referral marketing, digital strategies, and traditional advertising.

Think of your marketing efforts like a roof system. Every piece supports the other. A strong digital presence helps validate the referrals you earn from loyal customers. A solid social media post can spark word of mouth. Eye-catching yard signs reinforce your name in the neighbourhood and remind potential clients you’re local and trusted.

When building your plan, try to:

• Use digital marketing tools like Google Business and social media to stay visible in search engines
• Encourage online reviews to boost trust, rankings and customer engagement 
• Lean on satisfied customers and vendor referral programs to drive new business
• Support referral-based roofing marketing with paid ads or event marketing when needed
• Track everything, from your referral process to the success of each campaign, so you can focus your time and money where it matters

And don’t underestimate the value of customer service as a roofing marketing technique. Satisfying customers creates lasting relationships and is ultimately what grows your business long term.

How to Build a Strong Marketing Strategy for Your Roofing Company

Creating a strong marketing strategy for your roofing company helps you stay competitive, visible, and trusted in your area.

A solid roofing marketing plan brings in steady roofing leads and helps you grow your roofing business over time.

Whether you’re learning how to market a roofing company or improving your current approach, a clear plan makes every part of your business easier.

1. Include Digital Marketing for Roofing Companies

Use digital marketing for roofing companies to get found online by homeowners.

• Besides SEO for roofers, share helpful roofing social media posts to stay visible on platforms like Facebook and Instagram.
• Use roofer internet marketing, blogs, and roofing content to build trust and authority.
• Combine digital efforts with roofing company ads, creative roofing ads, and general advertising for roofing for stronger results.

2. Use Traditional Roof Marketing

Don’t ignore old-school methods that still work well for roofers.

• Use yard signs, flyers, door hangers, and strong roofing company slogans to stay top-of-mind in your service area.
• Hand out roofing business cards and keep your roofing business logo consistent across all materials.
• Add simple roofing advertisements and roofing promotions to catch local attention.

3. Add Referral Marketing

Happy customers are one of the best marketing tools for roofers. Encourage referrals with customer rewards or simple thank-you messages. Referrals support every other part of your roofing company marketing strategy and bring in high-quality leads.

4. Combine All Roofing Marketing Ideas

Mix digital marketing, traditional advertising, and referrals for the strongest results.

A balanced strategy helps you reach homeowners both online and in person.

Use multiple marketing ideas for roofing companies so you can attract more leads and grow your roofing business steadily.

Track what works, adjust your roofing marketing plan, and stay consistent to see the best results.

Ready to Reach The Right Crowd?

Roofing marketing doesn’t have to be complicated. Start with a few simple ideas from this list and build a repeatable process. Focus on consistency, real value, and customer experience. Over time, it pays off.

Need a fast, professional way to quote jobs, send invoices and collect payments? Use our Invoice Maker to send your next roofing estimate.