Ellie McKenna - Author Profile

Name: Ellie McKenna Email: emckcreativesolutions@gmail.com LinkedIn: linkedin.com/in/ellie-mckenna Professional Status: Freelance Copywriter and Content Writer; Copywriter at Vistaprint Location: Barcelona, Spain (Originally from Ireland - EUA Market)

About Ellie McKenna

Ellie McKenna is a dynamic copywriter and content strategist with over five years of experience crafting compelling narratives for global brands, agencies, and in-house teams. Based in Barcelona and hailing from Ireland, Ellie specializes in transforming complex ideas into clear, engaging, and results-driven content. Her work spans industries like lifestyle, finance, travel, and technology, with a portfolio featured in prestigious publications such as TimeOut, The Mirror, and The Telegraph.

With a BSc in Business Advertising and an MSc in Digital Marketing, Communications, and Leadership, Ellie blends creativity with strategic insight to deliver content that resonates with audiences and drives conversions. Known for her quick wit and outside-the-box thinking, she’s trusted by clients like Pfizer, Giorgio Armani, LVMH, and Vistaprint for her ability to make the content creation process seamless and impactful. When not writing, Ellie can be found exploring craft shops, diving into a new hobby, or reading the latest Dolly Alderton novel.

Qualifications

Master of Science in Digital Marketing, Communications, and Leadership, University of Ulster, UK (Graduated 2019)

Bachelor of Science in Business Advertising, University College Dublin, Ireland (Graduated 2018)

Professional Development:

SEO Copywriting Certification (2022)

Voice-Over and Animation Scriptwriting Workshop (2021)

Google Ads and Analytics Training (2020)

Areas of Specialization

Content Writing: Long-form blog posts, articles, and press releases optimized for SEO and engagement.

Copywriting: Persuasive website copy, email campaigns, social media content, and PR materials that convert.

Voice-Over & Technical Animation Scripts: Polished scripts for video content, including explainer videos and branded series (e.g., Armani’s visual search videos).

SEO Content Strategy: Crafting keyword-driven content to boost search rankings and backlinks.

Brand Messaging: Developing authentic, human-centered brand voices for startups and global companies.

Content Marketing: Creating campaigns that secure coverage in high-profile outlets like TimeOut and The Telegraph.

Professional Experience

Copywriter | Vistaprint, Barcelona, Spain (Apr. 2024 – Present)

Create copy for email campaigns, blog posts, PR, social media, and marketing experiences (MX) for a global printing and marketing brand.

Collaborate with design and marketing teams to develop cohesive, conversion-focused content.

Optimize content for SEO, contributing to increased user engagement and click-through rates.

Voice-Over and Technical Animation Script Copywriter | Propulse Video (TransPerfect), Barcelona, Spain (Jan. 2022 – Present)

Write concise, engaging scripts for branded video series, including a three-part visual search video for Giorgio Armani.

Ensure scripts align with client tone and objectives, delivering luxurious yet accessible messaging.

Contribute to creative development, from narrative planning to post-production feedback.

Freelance Copywriter | EMCK Creative Copywriting, Remote (Jan. 2022 – Present)

Provide copywriting and content services for global clients, including Pfizer, LVMH, Samsung, and Médecins Sans Frontières.

Specialize in voice-over scripts, SEO blogs, and brand messaging for women-led and women-focused brands.

Secure backlinks and coverage in publications like TimeOut, The Mirror, and The Telegraph through strategic content marketing.

Communication and Engagement Officer | Department for Communities, Belfast, UK (Nov. 2023 – Apr. 2024)

Developed communication strategies and content for community engagement initiatives.

Produced internal and external communications, including reports and public-facing materials.

Content Marketing Executive | Minty Digital, Barcelona, Spain (Jan. 2023 – Nov. 2023)

Created long-form SEO content for lifestyle, finance, and travel sectors, securing backlinks in global publications.

Managed content calendars and collaborated with clients to align content with marketing goals.

Utilized Google Analytics to optimize content performance, increasing organic traffic by 20% for key campaigns.

Marketing and Communication Officer | Northern Ireland Civil Service (DAERA NI), Belfast, UK (Dec. 2020 – Jan. 2023)

Produced marketing materials and communications for agricultural and environmental programs.

Led content creation for digital and print campaigns, enhancing public awareness and engagement.

Affiliate Marketing and Content Executive | Westwood One, Greater New York City Area, USA (Oct. 2018 – Sep. 2019)

Developed affiliate marketing content and campaigns for a leading media company.

Wrote blog posts, emails, and social media content to drive affiliate conversions.

Previous Achievements

Secured backlinks and coverage in TimeOut, The Mirror, and The Telegraph for lifestyle, finance, and travel content at Minty Digital.

Wrote a three-part voice-over script series for Giorgio Armani’s visual search functionality, praised for its luxurious tone and clarity.

Increased organic traffic by 20% for Minty Digital’s content campaigns through SEO optimization (2023).

Published content for Vistaprint that improved email campaign click-through rates by 15% (2024).

Recognized by Béim Digital’s CEO for delivering “remarkable” content that drove tangible results.

References

Eamon Corcoran, CEO, Béim Digital: “Ellie’s ability to turn ideas into compelling copy is nothing short of remarkable. Her content resonates and drives results.”

Available Upon Request: Additional references from clients like Propulse Video and Vistaprint.

Contact

For collaboration inquiries or to discuss your project, reach out to Ellie at emckcreativesolutions@gmail.com or connect via LinkedIn. Visit elliemckenna.com to explore her portfolio and services.